A PRESENTATION ON

BILL DESK
PREPARED BY
RAQIB-22PGDM036
YADUKRISHNA-22PGDM061
SHRAWANI-22PGDM051
FARAZ -22PGDM024
BABEET-22PGDM017
 HISTORY OF BILL DESK

BillDesk is a payment gateway company that was founded in 2000 by three entrepreneurs - M.N.
Srinivasu, Ajay Kaushal, and Karthik Ganapathy. It is headquartered in Mumbai, India, and is one of the
leading payment gateway companies in India.

BillDesk started as an online billing platform that allowed users to pay their bills online. The
company quickly gained popularity, and soon, it began offering a payment gateway service that
allowed merchants to accept payments online.
 GROWTH AND CURRENT STATUS
Over the years, BillDesk has grown to become one of the most trusted payment
gateway providers in India. It has processed millions of transactions and has
partnered with many major banks and financial institutions in the country.

In 2018, the company was acquired by a consortium of investors led by the US-
based private equity firm General Atlantic.

Today, BillDesk offers a range of payment solutions, including online payments,

It has also expanded its services to include bill payment, financial management,
and invoicing solutions for businesses.

Its clients include some of the largest companies in India, such as ICICI Bank,
HDFC Bank, and State Bank of India.
 ABOUT FOUNDERS

M.N. SRINIVASU IS A
Ajay Kaushal is an MBA Karthik Ganapathy is a SOFTWARE ENGINEER AND
graduate from the Indian software engineer and ENTREPRENEUR WITH OVER 25
Institute of Management, entrepreneur with over 20 YEARS OF EXPERIENCE IN THE
Ahmedabad. He has over 25 years of experience in the SOFTWARE INDUSTRY. HE HAS
years of experience in the software industry. He has WORKED WITH SEVERAL
financial services industry and worked with several TECHNOLOGY COMPANIES IN
has held senior positions at technology companies in THE PAST, INCLUDING WIPRO
Citibank, HDFC Bank, and the past, including Infosys AND INFOSYS. SRINIVASU IS
ICICI Bank. Kaushal is and Oracle. Ganapathy is RESPONSIBLE FOR THE
responsible for the sales and responsible for the TECHNOLOGY AND PRODUCT
marketing activities at technology and product DEVELOPMENT AT BILLDESK.
BillDesk. development at BillDesk.
 PROBLEMS RESOLVED BY BILLDESK
Payment Security: Online payments in India were often seen as insecure, and customers were hesitant to
share their financial information online. BillDesk resolved this problem by providing a secure payment
gateway that uses advanced encryption technology to protect customer data.

Multiple Payment Options: Earlier, online payments in India were limited to credit and debit cards.
BillDesk resolved this problem by offering multiple payment options, including net banking, UPI, mobile
wallets, and more.

Payment Delays: Payment delays were a common problem in online payments in India. BillDesk resolved
this problem by offering instant payment processing, ensuring that merchants receive payments in real-
time.
Payment Reconciliation: Earlier, merchants had to manually reconcile payments, which was a time-
consuming process. BillDesk resolved this problem by offering an automated payment reconciliation
system that saves time and eliminates errors.

Customer Support: Customer support was a major issue in online payments in India. BillDesk resolved this
problem by offering 24/7 customer support through phone, email, and chat.
 VALUE PROPOSITION OF BILL DESK
Security: BillDesk offers a highly secure payment gateway that uses advanced encryption technology
to protect customer data. It ensures that all transactions are safe and secure, giving customers peace of
mind while making online payments.

Convenience: BillDesk provides a seamless payment experience, allowing customers to make payments
using multiple payment options, including credit and debit cards, net banking, UPI, mobile wallets,
and more. This convenience ensures that customers can make payments quickly and easily.

Speed: BillDesk offers instant payment processing, ensuring that merchants receive payments in real-
time. This fast payment processing reduces payment delays and improves cash flow for businesses.

Customer Support: BillDesk offers 24/7 customer support through phone, email, and chat. Its dedicated
customer support team ensures that customers receive prompt assistance and any issues are resolved
quickly.

Reliability: BillDesk has partnerships with several major banks and financial institutions in India,
making it a highly reliable payment gateway provider. Its strong network and technology
infrastructure ensure that transactions are processed seamlessly, without any glitches or downtime.
 How did the company build systems and processes, viz., people and
culture?
Training and Development: BillDesk invests heavily in training and development programs to help its
employees build new skills and grow professionally. The company provides regular training and
learning opportunities to ensure that its employees stay up-to-date with the latest industry trends
and technologies.

Employee Engagement: BillDesk places a strong emphasis on employee engagement and ensures that its
employees feel valued and appreciated. The company has a flat organizational structure that
encourages collaboration and open communication, and it provides regular feedback and recognition
to its employees.

Innovation: BillDesk fosters a culture of innovation and encourages its employees to think creatively
and come up with new ideas. The company provides a supportive environment that allows employees to
experiment and take risks, leading to the development of new products and services.

Customer Focus: BillDesk places a strong emphasis on customer satisfaction and ensures that its
employees are aligned with its customer-centric values. The company has a dedicated customer
support team that provides prompt assistance to customers, and it regularly seeks feedback to improve
its services.
Details about Investors in the firm and various funding rounds

Series A (2007): BillDesk raised $6 million in Series A funding led by Clearstone Venture Partners,
with participation from other investors, including State Bank of India, ICICI Bank, and HDFC Bank.

Series B (2009): BillDesk raised $13 million in Series B funding led by State Bank of India, with
participation from Visa Inc. and other investors.

Series C (2012): BillDesk raised $25 million in Series C funding led by TA Associates, with
participation from existing investors, including Clearstone Venture Partners, State Bank of India, and
others.

Series D (2015): BillDesk raised $120 million in Series D funding led by private equity firm TPG
Growth, with participation from existing investors.
 Secondary Sale (2019): In 2019, BillDesk announced a secondary sale of shares to American private
equity firm General Atlantic and investment firm Temasek Holdings. The amount raised in this funding
round was not disclosed.

Overall, BillDesk has raised over $164 million in funding from leading investors, including TPG
Growth, General Atlantic, Temasek Holdings, Clearstone Venture Partners, State Bank of India, ICICI
Bank, HDFC Bank, and Visa Inc. This funding has helped the company expand its operations and invest
in new technologies, positioning it as a leading payment gateway provider in India
 Industry dynamics, challenges & competition
The payment gateway industry in India has witnessed significant growth in recent years, driven by
increasing e-commerce transactions and the government's push towards digital payments. According
to a report by the National Payments Corporation of India (NPCI), digital payments in India grew by
30% in 2020, with a total transaction volume of over 4.4 billion.

Challenges:

Security: Ensuring the security of online transactions is a major challenge for payment gateway
providers. Cybersecurity threats, including phishing attacks and data breaches, can compromise
customer data and damage the reputation of payment gateway providers.

Compliance: Payment gateway providers need to comply with several regulations and guidelines
issued by the Reserve Bank of India (RBI) and other regulatory authorities. Non-compliance can lead to
penalties and fines, and impact the reputation of the company.

Customer Expectations: Customers expect fast, secure, and convenient payment options, and payment
gateway providers need to keep up with these expectations. Failure to do so can lead to customer churn
and loss of market share.
Competition:

The payment gateway industry in India is highly competitive, with several players vying for market
share. BillDesk faces competition from both domestic and international players, including:

Paytm: One of the leading payment gateway providers in India, Paytm offers a range of services,
including mobile wallets, online payments, and e-commerce solutions.

Razorpay: A leading payment gateway provider for small and medium-sized businesses, Razorpay offer
a range of payment solutions, including card payments, net banking, and mobile wallets.

Amazon Pay: Amazon's digital payment service, Amazon Pay, offers customers a range of payment
options, including mobile wallets and online payments.

PayPal: One of the leading international payment gateway providers, PayPal offers a range of services,
including online payments, mobile payments, and cross-border payments.