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EE 489: Seminar in Industrial Economics

Determinants of YouTube views for beauty vlogger

By

Salinee Siripongsusilpa 5704641967

Bachelor of Economics, Thammasat University

Semester 2/2017
 Determinants of YouTube views for beauty vlogger

ABSTRACT

YouTube is an enormous platform available for video creators and/or vloggers to

post their contents and generate income according to the number of views they get per video. It is
crucial for the video creators to understand the factors that can affect the number of viewers in
order to improve on all factors and get more views and subscribers, thus, gain more income. Not
only videos on YouTube contains entertainment and educational content, but also beauty-related
videos which have gained a significant number of views and subscribers over this past decade.
This seminar paper objective is to find factors that make beauty blogger clips become more
interesting to get more viewers. Thus, generate more income by increasing the tendency of
subscribers and sponsors who want beauty vlogger to promote their products. Two methods are
used to analyze data; Ordinary Least Square and Chow test. OLS is used to test significant
factors while Chow test is used to test whether this data set should separate into two regression
lines. The important note is that Thai people have a different style of clip preference from
western people which indicates that some factors are not important for Thai beauty blogger but
essential for westerners. This report results will explain the factors those are important for both
western and Asian beauty blogger.
 1. Introduction

“Wow this lipstick color is so nice where did you buy it?” or “Tonight I will go to a

wedding party, what makeup style should I wear?” These are normal questions among women.

In the past, the easiest way to get the information was to go to cosmetic counters to ask about

what you are interested in which requires a high transaction cost. However, through the

connectivity of technology and globalization, YouTube has become an active platform that

makes information exchanging easier for the beauty industry.

Beauty vlogger is the person who teaches and makes reviews about cosmetic and

personal care on YouTube. They are one of the biggest communities on YouTube which has

become an interesting sector as the number of views has been increasing incredibly. Therefore,

companies in the cosmetic sector should pay more attention towards the trend as they can gain a

massive exposure among this community via beauty vloggers’ YouTube channels especially the

ones with a huge number of subscribers and views. As the number of views is important for

them, this paper will provide information to improve and expand this industry’s content on

YouTube platform by finding “Determinants of YouTube views for beauty vlogger”.

Acknowledging the factors that affect the number of views is essential to beauty vlogger.

They should realize the fact that they should provide different content to target dissimilar

watchers which might include using different languages. This paper will include a background of

beauty vlogger, methods used to get data and result from analysis about determinants of

YouTube views for beauty vlogger. This could be beneficial for beauty vlogger to get a suitable

idea and incentive to create better content for their subscribers.

 2. Literature review

2.1. Introduction of YouTube, The newest trend of marketing.

“YouTube is a network platform channel which people around the world use it for

posting, sharing, watching and commenting the videos uploaded by YouTuber” (Mir & Rehman

2013). YouTube has been another world that connects people who are different in nationalities,

languages, and beliefs by being a platform where people can share their social based stories in a

variety of creative ways. Furthermore, “it can be like a social network tool by people can

subscribe their interesting YouTube channel and get a notification if there are updated newer

clips” (Roger & Zack, 2012). There are many new definitions for example YouTuber, subscriber,

and influencer. “These words not only create a new idea for people to get out of their comfort

zone to do incredible things but also generate spilled-over effect for marketing strategy caused

by the fast growth of social media, a giving birth of marketing tools always occur for promoting

strategy” (Edwards 2011, 1). By using this newest method, hiring YouTube influencers promote

their products, the cosmetic brands will be able to present their product to their target group

easily.

According to the newest trend in marketing, this is the way that might help cosmetic

company decrease advertising cost. Beauty videos on YouTube will be used to launch new

cosmetics rather than other ways such as magazine or television advertising. So, beauty vloggers

will become more important in the near future by playing a critical role in as one of the cosmetic

marketing strategy. Therefore, YouTube may offer opportunities for business. The number of

views will affect beauty bloggers credibility as a cosmetic companies promoting tools which are

the main reason for this report to find important factors for beauty vloggers.
2.2. Beauty related content on YouTube

People tend to follow beauty gurus who are similar to them for example skin color and

face shaped on YouTube as it is easier for people to imitate and apply makeup style on their

faces. “The most common beauty related videos on YouTube are reviews about products; these

videos feature recently purchased items, which are called hauls and tutorials on makeup looks,

hairstyles and outfit inspiration, among many others” (Elisabeth, 2017). Many viewers expect to

learn and update new makeup trend from beauty gurus.

“Youtubers are those who have a higher status, education and social standing and thus the

ability to influence followers” (Li and Du, 2011). These factors are used to define beauty vlogger

as they are from higher social status. By having higher knowledge and experience, beauty

vlogger can influence their viewers. According to (Turcotte et al., 2015), “the beauty gurus on

the platform are perceived, to be honest and trustworthy.” Through reviewing and teaching,

beauty guru should use it in their everyday life and give honest comment. “Interconnection

between beauty vloggers and viewers also as important for beauty gurus to gain their popularities

from their fans and for their business” (Fischer et al., 2014). Beauty vloggers present themselves

in positive ways which also good for cosmetic product image.

There are interesting factors such as the number of subscribers which is beauty vloggers

credibility according to my literature review. And teaching factor, People also have their

individual main purposes watching beauty vloggers; to learn makeup techniques or to update

cosmetic and personal care products. These are my main factors which are affecting the number

of views. Therefore, in this report, these factors will be proved whether it is important towards
beauty vlogger viewers or not. These will be used along with other factors that I also found on

YouTube by myself.

3. Background of beauty vlogger

3.1. History of beauty vlogger

Cyber world has been growing dramatically in a recent year. YouTube has become an

important channel for the new generation to communicate, show creativity, and do business

commercial, especially for the girls who are interested in beauty world. They want to improve

their makeup skills as they feel a need to catch up with trends that always changing through time.

Additionally, a variety of cosmetic products available in the market have no details of usage,

thus, makes it harder for the consumers to find the most suitable one for them. Therefore, beauty

vloggers appeared in blog and web board for the first time. As technologies have improved,

video is the best tool for content like teaching and reviewing as it clearly shows the makeup

color with application techniques. Through uncomplicated communication method, YouTube is

the best channel to create a community for people with similar interests. Therefore, beauty

community on YouTube has started.

“Beauty YouTuber also called Beauty vlogger, beauty gurus or beauty influencer who

create and post videos on YouTube about cosmetic, fashion, hair styling and related topic. There

is a statistic in 2016 showed that more than 5.3 million beauty video on YouTube and 86 percent

of the 200 beauty videos were made by beauty vloggers rather than beauty brand” (Wikipedia,

2018). Beauty vloggers become more influential for many girls buying behavior. As shown in

graph 1, the amount of viewer in beauty sector has increased significantly between 2016 and

2017 due to improvements in high-speed access to internet from smartphone and tablet. People
will use this platform more and more because of responding to the lower cost to gain beauty

information.

Graph1: Annual beauty related content views on YouTube

At the present time, Beauty vloggers not only teach technique for everyday makeup and

review cosmetic and personal skincare but also vlog about their everyday life. Vlog is the new

kind of beauty video on YouTube, showing about beauty vlogger lifestyle which creates

credibility to beauty blogger by showing the real to do list and everyday skin care for their

subscribers who enjoy watching their videos

3.2. Beauty vlogger market

As of May 2018 and the chosen samples, there are more than 45,000 YouTube channels

specializing in fashions and beauty-related contents, including makeup tutorials, cosmetic and

skincare reviewing, recommendations etc. The plenty number of beauty vloggers have occurred
for supporting social media society. Women become more attractive toward other people by

making up their faces and post their lifestyle pictures in social media. By Faced-frame

contouring, eye shimmering and nose highlighting, the question arises who is the master of this

art? The number of beauty blogger raise as a rocket in both western and Asian people. It is

impossible to find the exact number of beauty vlogger because many have only started their

channels. Therefore, this section will show the top five beauty vlogger both foreigner and Thai

beauty vlogger.

For the western, top five follower beauty vloggers are Yuya, Zoella, Bethany Mota,

Michelle Phan and Rosanna Pansino. The number of their followers in April 2018 are 21.18,

12.09, 10.52, 8.9 and 9.8 million consecutively. As well as Thai top five beauty vloggers are

Mayy r, Achita station, Nutties 11311, Mintchyy and Fah Sarika. The number of their followers

are 907K, 906K, 800K, 500K, and 300K respectively.

By the number of subscribers and viewers, this will make a small business for these

beauty vloggers through marketing for cosmetic companies. This can be an alternative image for

the product by choosing from beauty vlogger characteristic. A cosmetic company will choose

beauty vlogger who proper to their product. Then, the cosmetic company will contact to beauty

vlogger in order to review their product and pay a wage at an agreement rate. After that, the

cosmetic company will send their product for beauty vlogger to review on her clip. For example,

the data in May 2018 showed that Icepadie channel income rate that she received from reviewing

product started from 80,000 Baht per clip. The rate will be increased that it depends on places.

By taking inside studio was cheaper than outside studio. This can change consumer behaviors

and affect willingness to pay for women who decided to buy cosmetic dramatically.
Nevertheless, this can make a negative impact on beauty vloggers. If they received cosmetic

from sponsors and over praise it rather than their everyday cosmetic and honest review.

4. Methodology

According to research topic “Determinants of YouTube views for beauty vloggers”

therefore, YouTube observations play a crucial role in this research also a perception of each

people about beauty of sample beauty vloggers. There are some variables from YouTube

observation as table1.

Table1: Variables affect YouTube’s view

Factors Variable Definition
Technical Dummy Graphic+ Sound=1 ,not have=0
Quality of English Dummy English=1, otherwise=0
production Time of clip available on
Clip Duration Continuous
YouTube (Day)
Skin Dummy White=1, otherwise=0
Age Discrete Beauty vloggers age
vlogger
Level of beauty of each beauty
Characteristic
Beauty Discrete vlogger 6=normal through
10=very beautiful
Style Dummy Asian=1, Western=0
Consumer Clip time Continuous Clip duration time (Minute)
preference Amount of each beauty vlogger
Subscriber Discrete
subscribers
reviewing Dummy Reviewing=1 , otherwise=0
Information Product detail Dummy Give=1, not give=0
Teaching Dummy teaching=1 ,not teaching=0

4.1. Variables

There are 12 variables from observing that generate the number of views in four

main categories. Which are quality of production, vlogger characteristic, consumer preference

and information. These variables qualify to be factors for this topic because these variables might
be noticed majority in the high number of views from beauty video and these are factors that

most people expect to see from a beauty vlogger. The more of these factors found in the clips,

the more views beauty vloggers will receive. It is this thesis first assumption.

Quality of production is about how beauty vloggers want to represent their clips to

subscribers with their style of video cutting and quality of clips which including technical,

English and clip duration. Technical is a variable that describes video editing before they are

going to post on YouTube. For example showing background sound, pretty icon motion and

editing timeline of raw videos. English is a beauty vlogger communication language. In this case,

there are only 2 languages that are Thai and English. Also, English subtitle is qualified to be

English. Duration is the number of days for the clip since it appeared on YouTube to the day that

data had collected.

Vlogger characteristic is how beauty vloggers represent themselves in their clips to make

subscribers understand beauty vlogger characteristic and lifestyle. Skin is skin tones of each

beauty vloggers. It could separate into white and other skin tones such as dark and honey skin.

Age is about the maturity of each beauty vloggers. And beauty is the variable that using a survey

to categorize them as very beautiful women to normal women.

Consumer preference is using to predict consumer style and preference of clip. Style is

beauty style of each beauty vloggers as they make up themselves which are Asian and western

style. Asian style is using warm toned color and natural style of makeup. Conversely, western

style is using vivid color with thickness foundation and contouring. Also highlight as shimmery

and sharp liner. Clip time is a duration of each clip. Subscribers is the amount of follower of

beauty vloggers. The more subscriber, the more credit to that beauty vlogger that more

trustworthy.
 The last category is information. Most of people watch beauty vloggers because they

want to gain information about cosmetic products and learning about techniques makeup style

that they are interested in. This can influence consumer behavior and preference of the product.

Reviewing is how beauty vloggers are showing quality and texture of the product. Also they

might describe using detail and their opinion about beauty products to their subscribers. Beauty

vlogger could swatch color of a beauty product to their skin tone. Product detail is showing

product name, price on their YouTube whether in a video or a clip detail box which placed under

their clips. Teaching is how beauty vloggers teach technique and make up style to the people that

interesting in this look. Also, for beginner makeup learners will understand and imitate from the

samples to their style.

4.2. Clips selection

For the clips selection, this report wants to know determinants of YouTube views

for beauty vlogger. Nowadays, most of beauty vloggers do two kinds of clip types both teaching

and reviewing. Teaching is about a technique of makeup as professional or beginning makeup

for example shading, contouring, foundation equipment and coloring on your face. Yet, there is

another trend of video which is reviewing, it’s showing and testing product. Beauty vlogger will

describe details of texture and color for their subscriber. Also, commenting on the product that

they reviewed base on their knowledge and opinion.

 Table2: beauty vlogger name and subscriber.
Thai beauty vlogger Subscriber
1. Achita station 896,007
2. Mayy r 887,436
3. Mintchy 560,450
4. Icepardie 359,804
5. Licktga 398,753
6. Nutties11311 821,277
Foreign beauty vlogger
1. Pony syndrome 3,761,096
2. NikkieTutorials 9,623,923
3. Zoella 12,098,557
4. Carli Bybel 5,939,569
5. Ingrid Nilsen 3,880,732
6. Kathaleen ligth 3,696,881

Therefore, I selected the clip base on two kinds of clips as I mentioned before and 15

clips from each beauty vlogger in table 2. There are two nationalities that are Thai and foreigner

in 180 clips. Both of them I had been chosen based on a number of subscribers, the clip that I had

selected should be more than 300,000 subscribers for both Thai and foreign beauty vloggers

because those beauty vloggers receive high creditability from viewers. Also the clip should be no

longer than 3 years because of changing technology and trend would not be the same.

4.3. Survey

In this topic consists 2 observations which are a survey from YouTube and beauty

variable. For YouTube observation in appendix1, this report requires 180 clips to regress the data

form both Thai and foreign beauty vloggers, I used 90 from Thai beauty vlogger clips another 90

clips were from foreign beauty vloggers. For beauty factor in appendix 2, this is the factor about

perceptions of beauty from people toward beauty vloggers. Therefore, this should be an opinion

from each people through the survey. This managed by Google Form and releasing the survey
through social media to reach 200 people within a week in April, 2018. Most samplings are girls

and some are boys. So, people in my sampling should use social network proficiently because

this report used to survey base on social network only. This can be the reason to range age of

samplings that it could be teenagers to young adults. Questionnaire in appendix 4 is consist of

beauty vlogger pictures both Thai and foreign. It consists of five boxes for choosing the level of

their beauty. I defined 6 as normal people to 10 is an outstanding beautiful person. As a result of

beauty factor, I use its mean of 200 people to find a beauty level for each beauty vloggers.

4.4. Regression Analysis

By The research topic about “Determinants of YouTube views for beauty vlogger”. By

Proving our topic, I use multiple linear regression (MLS) because I want to analyze the

relationship between dependent variables which are the number of views and independent

variables that are factors that generate views that are more than one factor moreover, the

relationship of dependent and independent are believed to be a linear relationship.

My regression model is: The number of views = 𝛽0 + 𝛽1 𝑎𝑔𝑒 + 𝛽2 𝑑𝑢𝑟𝑎𝑡𝑖𝑜𝑛𝑎𝑣𝑎𝑙𝑖𝑏𝑙𝑒 +

𝛽3 𝑠𝑢𝑏𝑠𝑐𝑟𝑖𝑏𝑒𝑠 + 𝛽4 𝑡𝑒𝑐ℎ𝑛𝑖𝑐𝑎𝑙 + 𝛽5 𝑒𝑛𝑔𝑙𝑖𝑠ℎ + 𝛽6 𝑠𝑘𝑖𝑛 + 𝛽7 𝑏𝑒𝑎𝑢𝑡𝑦 + 𝛽8 𝑠𝑡𝑦𝑙𝑒 + 𝛽9 𝑐𝑙𝑖𝑝𝑡𝑖𝑚𝑒 +

𝛽10 𝑟𝑒𝑣𝑖𝑒𝑤𝑡𝑒𝑠𝑡𝑖𝑛𝑔 + 𝛽11 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑑𝑒𝑡𝑎𝑖𝑙 + 𝛽12 𝑡𝑒𝑎𝑐ℎ𝑖𝑛𝑔 + 𝜀𝑖

The left-hand side of the equation is a dependent variable which is the number of views

in each observation clips. Independent variables determined by both dummies, discrete and

continuous data. There are seven dummy variables which are technical, English, skin, style,

reviewtesting, productdetail and teaching. 1. Technical (technique=1, no technique=0) 2. English

(English=1, other language=0) 3. Skin (white=0, if otherwise=0) 4. Style (Asian=1, western=0)

5. Reviewtesting (review=1, non-review=0) 6. Productdetail (showing product detail=1, non-

product detail=0) 7. Teaching (teaching=1, non-teaching=0)

There are three discrete variables which are age, beauty and subscribes. The last one

continuous variables which are durationavalible and cliptime. All of these variables collect

through my survey.

Table3: Summary statistic table

Variable Observations Mean Std. Dev. Min Max
Age 180 26.08 2.54 20 29
Durationavalible 180 89.51 89.94 1 446
Subscribes 180 3577040 3734982 359804 12100000
Technical 180 0.92 0.27 0 1
Skin 180 0.66 0.47 0 1
Beauty 180 7.92 0.64 7 9
Style 180 0.53 0.5 0 1
Cliptime 180 12.93 6.27 2.01 59.31
reviewtesting 180 0.66 0.48 0 1
Productdetail 180 0.96 0.21 0 1
Teaching 180 0.51 0.5 0 1
English 180 0.5 0.5 0 1

Thus, I use Ordinary Least Square method to find significant factors. Through 99,95 and

90 percent significant respectively. This method conducted on STATA15 program.

After OLS testing, there is an interesting test for my data. The data which I had been

collected, can separate into two types of groups. That are a group use English as the main

language for communication (English=1) and a group that communicating only Thai language

(English=0). I decided to use chow test to test whether one regression model or two distinct

regression models are appropriated to this data set. Through testing the F-value in STATA

program. The method is to set new predicted model and this model should equivalent to pooling

model so, test both coefficients against 0.

 5. Result

5.1. Multiple Linear Regression Analysis

After running multiple linear regression by using Ordinary least square method in

Stata15, I estimated three equations which are combination between foreign and Thai beauty

vlogger model, only Thai beauty vloggers model and only foreign beauty vloggers model. As

table 4, the result show that combined model, duration available, subscribes, technical, skin and

style become significant at 99 percent. For age, it is significant at 95 percent as well as beauty is

significant at 90 percent. Beside with 0.57 R-square meaning, that amount of views can be used

to explain through these variables 57 percent.

I also did an experiment to separate two types of beauty blogger such that Thai beauty

blogger (English=0) and Foreign beauty blogger (English=1). So, the result shows that not only

the different type of beauty blogger, the dissimilar factors that generate the views that they

should concentrate on but also the better independent variables can use to explain the number of

views through increasing value of R-squared. Therefore, I will explain the factors detail that

important for each type of beauty blogger. As well as, I considered to test more about separate

models in Chow test part since the number of R-square increases for separate regression models.
 Table 4: Regression result
(1) (2) (3)
VARIABLES View View if english=0 View if english=1

Age -52,536** -2,913 -292,295**

(21,814) (6,451) (135,042)
Durationavailable 1,360*** 983.1*** 2,726**
(514.6) (310.5) (1,303)
Subscribes 0.236*** 0.302*** 0.101
(0.0408) (0.112) (0.0738)
Technical 1,184,000*** 926,711*** 314,728
(332,790) (177,284) (644,995)
Skin 435,467*** 70,006 759,770
(134,548) (54,602) (471,171)
Beauty -291,486* -88,666 -742,814***
(174,140) (89,545) (227,934)
Style 1,169,000*** 140,975* 1,750,000***
(424,452) (72,937) (420,116)
Cliptime 6,925 20,036*** 14,556
(10,445) (3,801) (24,395)
reviewtesting -264,967 -16,054 -893,943***
(188,795) (47,869) (307,734)
Productdetail -323,537 133,794 -631,889
(572,419) (87,824) (521,850)
teaching 65,162 24,598 133,726
(119,036) (46,060) (297,923)
english 823,802
(530,332)
Constant 1,413,000 -725,430 13,970,000***
(2,170,000) (814,387) (4,960,000)

Observations 180 90 90
R-squared 0.567 0.576 0.613
Robust standard errors in parentheses
*** p<0.01, ** p<0.05, * p<0.1

Table 4 shows that for Thai beauty blogger (if english=0), Value of R square is 0.58

which means that views can be explained by independent factors by 58 percent. The important

factors for Thai beauty consumers that needed from watching beauty vlogger clips are duration

available, subscribes, technical and clip time with 99 percent significant and style with 90

percent significant. Moreover, all of these factors are positive relationship means that the more

this consumer found these factor (duration available, subscribes, technical, clip time and style) in

the clips, the more views Thai beauty vlogger will receive. While foreign beauty vlogger (if

english=1), it’s R-squared value equal to 0.61 which means that these independent variables can

be used to explain the amount of views 61 percent. Beauty, style and reviewtesting is an
important factor for foreign beauty vlogger watcher with 99 percent significant as well as age

and duration available significant at 90 percent. There are a positive relationship between

duration available and style which mean the more duration available and style found in their

clips, the more foreign beauty vloggers will receive the number of views. In contrast, for age,

reviewtesting, and beauty that the more of these factors, the less views that foreign beauty

vlogger might be received.

5.2. Chow Test Analysis

Apart from testing variables, Chow test can be used to test that whether our data both

Thai and foreign should separate its models for English and Thai clips. I used Stata15 to run

Chow test. By separating regression models and setting the null hypothesis that their coefficients

should be equal between foreign and Thai beauty vlogger. Through running, one predicted

regression and using Chow test to test certain coefficients equal to zero. The test statistic shows

that F (12,156) = 5.45 while prob >F =0.0000 as in appendix 3. The result shows that we should

separate regression models between Thai and foreign beauty vloggers model. The P-value is

equal to 0.0000. Two sub-samples can use the same econometrics model, since p-value is less

than 0.05 then we reject the null hypothesis have to use two different model. Therefore, we

should separate model of two kinds of beauty vlogger. This also confirmed that I should separate

types of beauty vlogger with different factors so, they should contribute to the different style of

clips to catch up with different target groups.

6. Conclusion and further improvement

The factors that important for Thai beauty vlogger’s viewers are duration available,

subscribes, technical, clip time and style which the more they provide these factors in this clip,
the more amount of views increasing. In contrast, foreign beauty vlogger should provide style

and duration available in their clip to generate the views to attract their target group. On the other

hand, the less of age, beauty and reviewtesting, the more amount of views they will be received

from their viewer for foreign beauty vloggers. The further statistic test which is chow test, this

used to assure whether we can use the same regression for different types of beauty vloggers.

The result shows that I should separate data sets between Thai and English language. By running

two different regression models with different factors. Therefore, Thai and foreign beauty

vloggers should provide different types of factors for their audiences.

For further research, in the future technology will be more advanced in order to deal with

human needs in which has no ending point. Beauty vlogger will improve their clips to make it

becomes more interesting to subscribers and the newest trend of marketing will improve by

technology expansion. So, factors can be changed to catch up with further needs then, they

should have more factors when the trends and time passed by. Also, the world will become more

globalization and perhaps target group will be changed. As well as increasing number of

observations whether on amount of beauty vloggers or survey about the beauty factor will make

the result more accurate for further research.

7. Limitations

In this research, there are some limitations. The first limitation is a time limit. It is the

main problem for this observation because there are some factors that are unobservable in clips

such as beauty vlogger behavior. It is not only time consuming to observe their behavior in their

clips with different aspects of people about their behavioral but also the deeper knowledge of

psychology should be acquired. The second limitation is an observation limit. To find more
accurate factors ,the more clips should be used in regression analysis as well as a beauty factor,

that it should have more than Thai people observation about beauty perceptions because of

cultural differences. For example, Asian people like those who have white skins with skinny

bodies and V-shape faces. However, Western people like people with all skin types with firm

bodies and dimensional faces. These differences will make a result for beauty factor become bias

toward Thai perception.

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 THEFASHIONSPOT (2018). 20 Best Beauty Blogs to Check Out Right Now, retrieved from

http://www.thefashionspot.com/beauty/579885-best-beauty-blogs/#C4lrgJzuteCaGIBK.99

 Wikipedia (2018). Beauty vlogger, Retrieved from

https://en.wikipedia.org/wiki/Beauty_YouTubers

 Wilma, W.(2016). The influence of YouTubers on teenagers. Retrieved from

http://essay.utwente.nl/71094/1/Westenberg_MA_BMS.pdf
Appendix

Appendix1: YouTube clip observation

Name view Age Clip date Today date Duration available Subscribes Technical language Skin Beauty Style Clip time review+testing Product detail teaching

Mayy r 430665 25 06-04-18 14-04-18 8 887436 1 1 1 8 1 18.32 0 1 1

Mayy r 477674 25 16-03-18 14-04-18 29 887436 1 1 1 8 1 16.47 1 1 0
Mayy r 599461 25 02-03-18 14-04-18 43 887436 1 1 1 8 1 27.17 0 1 1
Mayy r 417221 25 16-02-18 14-04-18 57 887436 1 1 1 8 1 19.32 1 1 0
Mayy r 780983 25 23-12-17 14-04-18 112 887436 1 1 1 8 1 13.05 0 1 1
Mayy r 809846 25 17-12-17 14-04-18 118 887436 1 1 1 8 1 19.27 0 1 0
Mayy r 321640 25 10-10-17 14-04-18 186 887436 0 1 1 8 1 59.31 1 1 0
Mayy r 466243 25 02-10-17 14-04-18 194 887436 1 1 1 8 1 10.03 0 1 0
Mayy r 547941 25 17-09-17 14-04-18 209 887436 1 1 1 8 1 15.04 0 1 1
Mayy r 654124 25 25-08-17 14-04-18 232 887436 1 1 1 8 1 19.4 0 1 0
Mayy r 242051 25 03-08-17 14-04-18 254 887436 1 1 1 8 1 8.55 1 1 0
Mayy r 888548 25 22-07-17 14-04-18 266 887436 1 1 1 8 1 16.5 0 1 1
Mayy r 837537 25 12-07-17 14-04-18 276 887436 1 1 1 8 1 22.41 0 1 1
Mayy r 365773 25 08-07-17 14-04-18 280 887436 1 1 1 8 1 19.14 0 0 0
Mayy r 233891 25 01-07-17 14-04-18 287 887436 0 1 1 8 1 36.17 1 1 0
Mintchy 175280 20 07-04-18 14-04-18 7 560450 1 1 1 8 1 10.27 0 1 1
Mintchy 72521 20 28-03-18 14-04-18 17 560450 1 1 1 8 1 5.53 1 1 0
Mintchy 445530 20 24-03-18 14-04-18 21 560450 1 1 1 8 1 15.11 0 1 1
Mintchy 29772 20 21-03-18 14-04-18 24 560450 1 1 1 8 1 4.45 1 1 0
Mintchy 45103 20 14-03-18 14-04-18 31 560450 1 1 1 8 1 5.18 1 1 1
Mintchy 132222 20 11-03-18 14-04-18 34 560450 1 1 1 8 1 7.12 0 1 1
Mintchy 66589 20 28-02-18 14-04-18 45 560450 1 1 0 8 0 9.28 0 1 1
Mintchy 43742 20 21-02-18 14-04-18 52 560450 1 1 1 8 1 5.11 1 1 1
Mintchy 564637 20 17-02-18 14-04-18 56 560450 1 1 1 8 1 8.49 1 1 1
Mintchy 88422 20 07-02-18 14-04-18 66 560450 1 1 1 8 1 12.34 1 1 1
Mintchy 305081 20 03-02-18 14-04-18 70 560450 1 1 1 8 1 12.51 0 1 1
 Mintchy 83489 20 31-01-18 14-04-18 73 560450 1 1 1 8 1 5.43 1 1 0
Mintchy 124645 20 20-01-18 14-04-18 84 560450 1 1 1 8 0 20.39 1 1 0
Mintchy 113457 20 13-01-18 14-04-18 91 560450 1 1 1 8 1 10.59 0 1 1
Mintchy 105194 20 25-11-17 14-04-18 140 560450 1 1 1 8 1 11.49 0 1 1
Achita station 75136 24 31-03-18 14-04-18 14 896007 1 1 0 8 1 9.5 0 1 1
Achita station 72341 24 23-03-18 14-04-18 22 896007 1 1 0 8 1 9.07 0 1 1
Achita station 77705 24 16-03-18 14-04-18 29 896007 1 1 0 8 0 8.44 1 1 1
Achita station 43605 24 03-03-18 14-04-18 42 896007 1 1 0 8 0 8.25 1 1 1
Achita station 110659 24 23-02-18 14-04-18 50 896007 1 1 0 8 1 6.51 0 1 1
Achita station 264173 24 21-02-18 14-04-18 52 896007 1 1 0 8 1 9.21 1 1 0
Achita station 106323 24 17-02-18 14-04-18 56 896007 1 1 0 8 1 8.02 1 1 0
Achita station 192617 24 13-02-18 14-04-18 60 896007 1 1 0 8 1 10 0 1 1
Achita station 84580 24 09-02-18 14-04-18 64 896007 1 1 0 8 1 8 1 1 0
Achita station 163299 24 03-02-18 14-04-18 70 896007 1 1 0 8 1 10.12 0 1 1
Achita station 131178 24 01-02-18 14-04-18 72 896007 1 1 0 8 1 10.15 1 1 1
Achita station 150683 24 25-01-18 14-04-18 79 896007 1 1 0 8 1 8.56 1 1 1
Achita station 790273 24 13-01-18 14-04-18 91 896007 1 1 0 8 1 15.21 1 1 1
Achita station 478198 24 02-12-17 14-04-18 133 896007 1 1 0 8 1 7.08 1 1 0
Achita station 195829 24 01-12-17 14-04-18 134 896007 1 1 0 8 1 9.21 1 1 0
Icepardie 96164 27 05-04-18 14-04-18 9 359804 1 1 1 8 1 10.59 1 1 0
Icepardie 46499 27 29-03-18 14-04-18 16 359804 1 1 1 8 1 8.53 0 1 1
Icepardie 200184 27 04-04-18 14-04-18 10 359804 1 1 1 8 1 11.46 0 0 1
Icepardie 35532 27 02-04-18 14-04-18 12 359804 1 1 1 8 1 8.47 1 1 0
Icepardie 97384 27 01-04-18 14-04-18 13 359804 1 1 1 8 1 10.21 1 1 0
Icepardie 129973 27 21-03-18 14-04-18 24 359804 1 1 1 8 1 18.22 0 0 1
Icepardie 61668 27 13-03-18 14-04-18 32 359804 1 1 1 8 1 15.25 0 1 1
Icepardie 764824 27 12-03-18 14-04-18 33 359804 1 1 1 8 1 10.4 1 1 0
Icepardie 88268 27 07-03-18 14-04-18 38 359804 1 1 1 8 1 14.48 0 0 1
Icepardie 50668 27 05-03-18 14-04-18 40 359804 1 1 1 8 1 10.54 1 1 0
Icepardie 63931 27 19-02-18 14-04-18 54 359804 1 1 1 8 1 11.14 1 1 0
Icepardie 38401 27 15-02-18 14-04-18 58 359804 1 1 1 8 1 9.50 1 1 0
Icepardie 27205 27 12-02-18 14-04-18 61 359804 1 1 1 8 1 5.40 1 1 0
 Icepardie 57874 27 17-01-18 14-04-18 87 359804 1 1 1 8 1 12.00 1 1 1
Icepardie 53744 27 05-01-18 14-04-18 99 359804 1 1 1 8 1 13.42 1 1 1
Licktga 158560 29 06-04-18 14-04-18 8 398753 1 1 0 7 1 12.40 1 1 0
Licktga 91899 29 03-04-18 14-04-18 11 398753 1 1 0 7 1 9.52 1 1 0
Licktga 148112 29 31-03-18 14-04-18 14 398753 1 1 0 7 1 16.15 1 1 0
Licktga 55848 29 29-03-18 14-04-18 16 398753 1 1 0 7 1 9.54 1 1 0
Licktga 63049 29 28-03-18 14-04-18 17 398753 1 1 0 7 1 11.28 1 1 0
Licktga 95124 29 27-03-18 14-04-18 18 398753 1 1 0 7 1 8.37 1 1 0
Licktga 193036 29 23-03-18 14-04-18 22 398753 1 1 0 7 1 10.46 1 1 0
Licktga 60353 29 21-03-18 14-04-18 24 398753 1 1 0 7 1 7.43 1 1 0
Licktga 59123 29 20-03-18 14-04-18 25 398753 1 1 0 7 1 5.07 1 1 0
Licktga 73328 29 16-03-18 14-04-18 29 398753 1 1 0 7 1 9.46 1 1 0
Licktga 121452 29 10-03-18 14-04-18 35 398753 1 1 0 7 1 5.58 1 1 0
Licktga 84036 29 09-03-18 14-04-18 36 398753 1 1 0 7 1 8.37 1 1 0
Licktga 109264 29 02-03-18 14-04-18 43 398753 1 1 0 7 1 14.53 1 1 0
Licktga 72431 29 27-02-18 14-04-18 46 398753 1 1 0 7 1 10.12 1 1 0
Licktga 93417 29 13-02-18 14-04-18 60 398753 1 1 0 7 1 7.19 0 1 1
nutties11311 105129 29 19-04-18 20-04-18 1 821277 1 1 1 8 1 6.58 0 1 1
nutties11311 324477 29 11-04-18 20-04-18 9 821277 1 1 1 8 1 9.29 1 1 1
nutties11311 280375 29 09-04-18 20-04-18 11 821277 1 1 1 8 1 9.11 0 1 1
nutties11311 170269 29 07-04-18 20-04-18 13 821277 1 1 1 8 1 8.15 0 1 1
nutties11311 168556 29 31-03-18 20-04-18 20 821277 1 1 1 8 1 8.23 1 1 1
nutties11311 269200 29 27-03-18 20-04-18 24 821277 1 1 1 8 1 8.11 0 1 1
nutties11311 169437 29 26-03-18 20-04-18 25 821277 1 1 1 8 1 10.23 0 1 1
nutties11311 63369 29 19-03-18 20-04-18 32 821277 1 1 1 8 1 8.45 1 1 0
nutties11311 45468 29 15-03-18 20-04-18 36 821277 1 1 1 8 1 6.22 1 1 0
nutties11311 76359 29 12-03-18 20-04-18 39 821277 1 1 1 8 1 7.52 1 1 0
nutties11311 67961 29 06-03-18 20-04-18 45 821277 1 1 1 8 1 5.11 1 1 0
nutties11311 85537 29 27-02-18 20-04-18 52 821277 1 1 1 8 1 6.23 1 1 0
nutties11311 92731 29 26-02-18 20-04-18 53 821277 1 1 1 8 0 6.16 0 1 1
nutties11311 99450 29 25-02-18 20-04-18 54 821277 1 1 1 8 1 6.42 1 1 0
nutties11311 185616 29 24-02-18 20-04-18 55 821277 1 1 1 8 1 7.44 0 1 1
PONY Syndrome 640518 27 01-03-18 14-04-18 44 3761096 1 0 1 9 1 6.53 0 1 1
PONY Syndrome 324944 27 01-03-18 14-04-18 44 3761096 1 0 1 9 0 7.45 0 1 1
PONY Syndrome 683413 27 13-02-18 14-04-18 60 3761096 1 0 1 9 0 6.10 0 1 1
PONY Syndrome 1098558 27 03-02-18 14-04-18 70 3761096 1 0 1 9 1 16.04 0 1 1
PONY Syndrome 645811 27 27-01-18 14-04-18 77 3761096 1 0 1 9 0 5.03 0 1 1
PONY Syndrome 3123060 27 21-01-18 14-04-18 83 3761096 1 0 1 9 1 17.06 0 1 1
PONY Syndrome 1538697 27 06-01-18 14-04-18 98 3761096 1 0 1 9 1 12.21 1 1 1
PONY Syndrome 7448411 27 19-12-17 14-04-18 116 3761096 1 0 1 9 1 8.53 0 1 1
PONY Syndrome 1857598 27 03-10-17 14-04-18 193 3761096 1 0 1 9 1 8.51 1 1 1
PONY Syndrome 421657 27 01-10-17 14-04-18 195 3761096 1 0 1 9 1 2.01 1 1 0
PONY Syndrome 3580794 27 08-09-17 14-04-18 218 3761096 1 0 1 9 1 10.32 1 1 1
PONY Syndrome 1589499 27 22-08-17 14-04-18 235 3761096 1 0 1 9 1 22.10 0 1 1
PONY Syndrome 952855 27 20-08-17 14-04-18 237 3761096 1 0 1 9 1 6.45 1 1 1
PONY Syndrome 1989141 27 10-08-17 14-04-18 247 3761096 1 0 1 9 1 18.29 1 1 1
PONY Syndrome 1239001 27 10-07-17 14-04-18 278 3761096 1 0 1 9 0 9.12 0 1 1
NikkieTutorials 2695841 24 30-03-18 14-04-18 15 9623923 1 0 1 7 0 16.00 1 1 1
NikkieTutorials 2325595 24 28-03-18 14-04-18 17 9623923 1 0 1 7 0 12.21 1 1 0
NikkieTutorials 2338594 24 22-03-18 14-04-18 23 9623923 1 0 1 7 0 18.25 1 1 0
NikkieTutorials 1410350 24 15-03-18 14-04-18 30 9623923 1 0 1 7 0 13.20 1 1 0
NikkieTutorials 1581411 24 25-02-18 14-04-18 48 9623923 1 0 1 7 0 21.39 1 0 1
NikkieTutorials 2769184 24 29-01-18 14-04-18 75 9623923 1 0 1 7 0 11.19 1 1 0
NikkieTutorials 2315839 24 05-01-18 14-04-18 99 9623923 1 0 1 7 0 17.35 1 1 0
NikkieTutorials 2928297 24 30-12-17 14-04-18 105 9623923 1 0 1 7 0 11.43 1 0 0
NikkieTutorials 2598527 24 27-12-17 14-04-18 108 9623923 1 0 1 7 0 12.02 0 1 1
NikkieTutorials 3515637 24 26-12-17 14-04-18 109 9623923 1 0 1 7 0 15.59 1 1 0
NikkieTutorials 6781065 24 24-12-17 14-04-18 111 9623923 1 0 1 7 0 14.28 0 1 1
NikkieTutorials 7316542 24 16-12-17 14-04-18 119 9623923 1 0 1 7 0 12.54 0 0 1
NikkieTutorials 2864588 24 05-12-17 14-04-18 130 9623923 1 0 1 7 0 10.01 1 1 0
NikkieTutorials 2954144 24 01-12-17 14-04-18 134 9623923 1 0 1 7 0 17.41 1 1 0
NikkieTutorials 1568788 24 27-11-17 14-04-18 138 9623923 1 0 1 7 0 11.09 1 1 0
Zoella 1047458 27 12-03-18 14-04-18 33 12098557 0 0 1 8 0 19.18 1 1 0
Zoella 1215779 27 12-02-18 14-04-18 61 12098557 0 0 1 8 0 19.23 1 1 0
 Zoella 1062841 27 29-01-18 14-04-18 75 12098557 0 0 1 8 0 15.11 1 1 1
Zoella 1186939 27 22-01-18 14-04-18 82 12098557 0 0 1 8 0 19.13 1 1 0
Zoella 1341386 27 09-12-17 14-04-18 126 12098557 1 0 1 8 0 20.04 1 1 1
Zoella 1914574 27 08-11-17 14-04-18 157 12098557 1 0 1 8 0 18.14 1 1 1
Zoella 1425081 27 15-10-17 14-04-18 181 12098557 0 0 1 8 0 17.20 1 1 0
Zoella 1485641 27 10-09-17 14-04-18 216 12098557 0 0 1 8 0 19.08 1 1 0
Zoella 1485355 27 09-08-17 14-04-18 248 12098557 0 0 1 8 0 18.27 1 1 0
Zoella 1959441 27 16-05-17 14-04-18 333 12098557 0 0 1 8 0 16.18 1 1 0
Zoella 2468449 27 01-05-17 14-04-18 348 12098557 1 0 1 8 0 16.37 1 1 1
Zoella 1500006 27 03-04-17 14-04-18 376 12098557 0 0 1 8 0 18.02 1 1 0
Zoella 1678695 27 06-03-17 14-04-18 404 12098557 0 0 1 8 0 15.06 1 1 0
Zoella 2001206 27 30-01-17 14-04-18 439 12098557 0 0 1 8 0 18.35 1 1 0
Zoella 2509454 27 23-01-17 14-04-18 446 12098557 0 0 1 8 0 26.12 1 1 1
Carli Bybel 314365 27 06-04-18 14-04-18 8 5939569 1 0 0 8 0 13.39 0 1 1
Carli Bybel 527098 27 04-04-18 14-04-18 10 5939569 1 0 0 8 0 9.32 0 1 1
Carli Bybel 471712 27 31-03-18 14-04-18 14 5939569 1 0 0 8 0 16.26 1 1 1
Carli Bybel 369801 27 28-03-18 14-04-18 17 5939569 1 0 0 8 0 9.41 0 1 1
Carli Bybel 612993 27 11-03-18 14-04-18 34 5939569 1 0 0 8 0 17.59 0 1 1
Carli Bybel 543813 27 07-03-18 14-04-18 38 5939569 1 0 0 8 0 8.05 0 1 1
Carli Bybel 424877 27 04-03-18 14-04-18 41 5939569 1 0 0 8 0 13.02 1 1 0
Carli Bybel 555658 27 28-02-18 14-04-18 45 5939569 1 0 0 8 0 10.24 0 1 1
Carli Bybel 867371 27 14-02-18 14-04-18 59 5939569 1 0 0 8 0 19.28 1 1 1
Carli Bybel 686075 27 17-01-18 14-04-18 87 5939569 1 0 0 8 0 9.47 0 1 1
Carli Bybel 524288 27 12-01-18 14-04-18 92 5939569 1 0 0 8 0 7.18 0 1 1
Carli Bybel 799406 27 07-12-17 14-04-18 128 5939569 1 0 0 8 0 19.00 0 1 1
Carli Bybel 1963362 27 06-12-17 14-04-18 129 5939569 1 0 0 8 0 21.09 0 1 1
Carli Bybel 484850 27 02-12-17 14-04-18 133 5939569 1 0 0 8 0 17.12 1 1 0
Carli Bybel 924956 27 09-11-17 14-04-18 156 5939569 1 0 0 8 0 10.47 0 1 1
Kathaleen ligth 490066 25 11-04-18 14-04-18 3 3696881 1 0 1 9 0 11.42 1 1 0
Kathaleen ligth 467675 25 06-04-18 14-04-18 8 3696881 1 0 1 9 0 15.40 0 1 1
Kathaleen ligth 546487 25 02-04-18 14-04-18 12 3696881 1 0 1 9 0 16.53 1 1 0
Kathaleen ligth 676093 25 26-03-18 14-04-18 19 3696881 1 0 1 9 0 21.25 1 1 1
Kathaleen ligth 322162 25 23-03-18 14-04-18 22 3696881 1 0 1 9 0 17.32 1 1 0
Kathaleen ligth 706001 25 19-03-18 14-04-18 26 3696881 1 0 1 9 0 14.38 0 1 1
Kathaleen ligth 357765 25 09-03-18 14-04-18 36 3696881 1 0 1 9 0 12.40 0 1 1
Kathaleen ligth 541095 25 07-03-18 14-04-18 38 3696881 1 0 1 9 0 14.06 1 1 0
Kathaleen ligth 291036 25 05-03-18 14-04-18 40 3696881 1 0 1 9 0 11.42 1 0 0
Kathaleen ligth 564432 25 04-03-18 14-04-18 41 3696881 1 0 1 9 0 17.08 1 1 0
Kathaleen ligth 611866 25 02-03-18 14-04-18 43 3696881 1 0 1 9 0 19.04 1 1 0
Kathaleen ligth 523307 25 28-02-18 14-04-18 45 3696881 1 0 1 9 0 19.14 1 1 1
Kathaleen ligth 583578 25 26-02-18 14-04-18 47 3696881 1 0 1 9 0 14.42 1 1 0
Kathaleen ligth 298549 25 16-02-18 14-04-18 57 3696881 1 0 1 9 0 7.04 1 1 0
Kathaleen ligth 383525 25 14-02-18 14-04-18 59 3696881 1 0 1 9 0 6.07 1 1 1

Ingrid Nilsen 58781 29 14-04-18 20-04-18 6 3880732 1 0 0 7 0 20.58 1 1 0

Ingrid Nilsen 99204 29 04-04-18 20-04-18 16 3880732 1 0 0 7 0 12.50 1 1 0

Ingrid Nilsen 115820 29 24-03-18 20-04-18 27 3880732 1 0 0 7 0 12.21 1 1 0

Ingrid Nilsen 119729 29 10-02-18 20-04-18 69 3880732 1 0 0 7 0 21.20 1 1 1

Ingrid Nilsen 140503 29 27-01-18 20-04-18 83 3880732 1 0 0 7 0 13.58 1 1 0

Ingrid Nilsen 195025 29 16-01-18 20-04-18 94 3880732 1 0 0 7 0 13.34 1 1 0

Ingrid Nilsen 201070 29 26-12-17 20-04-18 115 3880732 1 0 0 7 0 17.50 1 1 0

Ingrid Nilsen 121625 29 16-12-17 20-04-18 125 3880732 1 0 0 7 0 16.23 0 1 1

Ingrid Nilsen 139279 29 02-12-17 20-04-18 139 3880732 1 0 0 7 0 13.24 1 1 0

Ingrid Nilsen 161455 29 31-10-17 20-04-18 171 3880732 1 0 0 7 0 19.37 1 1 0

Ingrid Nilsen 125604 29 29-10-17 20-04-18 173 3880732 1 0 0 7 0 23.04 1 1 0

Ingrid Nilsen 192869 29 30-09-17 20-04-18 202 3880732 1 0 0 7 0 14.14 1 1 0

Ingrid Nilsen 108028 29 26-09-17 20-04-18 206 3880732 1 0 0 7 0 13.27 1 1 0

Ingrid Nilsen 190317 29 19-09-17 20-04-18 213 3880732 1 0 0 7 0 13.03 1 1 1

Ingrid Nilsen 192687 29 16-09-17 20-04-18 216 3880732 1 0 0 7 0 11.35 1 1 1

Appendix2: Beauty survey

ประทับเวลา Mayy R Mintchyy Achita station Icepadie Licktga nutties11311 PONY Syndrome NikkieTutorials Zoella Carli Bybel Kathaleen ligth Ingrid Nilsen
8/4/2018, 9:04:47 6 6 6 6 6 8 8 7 6 6 9 8
8/4/2018, 9:06:16 8 8 8 8 6 9 8 8 8 8 8 8
8/4/2018, 9:07:08 8 8 9 8 7 10 9 7 8 9 10 6
8/4/2018, 9:14:10 8 7 9 7 6 8 10 8 9 8 9 6
8/4/2018, 9:14:11 9 9 10 8 7 10 10 6 8 8 8 9
8/4/2018, 9:16:32 9 9 8 8 7 6 9 8 8 9 10 6
8/4/2018, 9:17:27 6 7 8 7 7 6 9 8 8 8 9 6
8/4/2018, 9:18:44 8 7 7 7 7 8 8 6 8 8 8 8
8/4/2018, 9:23:42 8 8 8 7 6 8 9 7 9 9 9 7
8/4/2018, 9:23:46 8 8 6 6 6 9 10 7 8 7 7 7
8/4/2018, 9:24:47 9 9 9 10 6 8 7 9 10 9 10 6
8/4/2018, 9:25:40 7 7 8 6 6 7 8 6 6 6 9 7
8/4/2018, 9:28:34 6 9 8 8 6 6 8 6 7 6 9 9
8/4/2018, 9:29:35 6 8 7 9 6 9 8 6 8 10 9 6
8/4/2018, 9:31:10 10 6 6 8 6 7 10 6 8 8 8 8
8/4/2018, 9:32:00 8 7 6 6 7 8 8 8 7 7 7 7
8/4/2018, 9:32:57 8 7 6 7 6 6 9 6 7 8 10 6
8/4/2018, 9:38:42 7 8 6 6 6 6 7 6 7 7 6 7
8/4/2018, 9:39:30 8 6 10 8 7 7 9 7 7 8 8 6
8/4/2018, 9:42:56 7 9 9 8 7 8 10 8 8 9 10 8
8/4/2018, 9:44:25 8 9 9 9 7 8 9 7 10 8 8 8
8/4/2018, 9:46:34 7 8 7 9 6 7 9 6 8 7 9 8
8/4/2018, 9:47:13 9 8 10 8 7 9 10 10 10 10 10 7
8/4/2018, 9:50:41 6 8 7 7 6 9 6 6 8 7 8 6
8/4/2018, 9:52:38 8 7 7 6 6 8 9 6 7 9 10 7
8/4/2018, 9:53:26 8 8 7 7 6 9 9 8 7 7 9 8
8/4/2018, 9:57:40 9 9 6 6 6 9 6 6 6 6 6 6
8/4/2018, 9:58:34 10 8 7 9 6 9 10 7 6 9 10 9
8/4/2018, 9:59:03 10 7 8 7 7 6 8 8 8 8 7 6
8/4/2018, 10:00:56 8 6 7 7 6 6 9 8 6 7 7 8
8/4/2018, 10:04:39 9 9 9 7 6 8 6 7 9 8 8 6
8/4/2018, 10:08:07 6 7 6 6 6 8 7 6 6 9 9 7
8/4/2018, 10:12:38 9 9 8 8 6 7 10 6 6 7 8 7
8/4/2018, 10:13:16 9 10 6 6 10 8 6 7 7 10 9 8
8/4/2018, 10:13:18 9 10 8 7 6 9 6 6 8 9 10 7
8/4/2018, 10:13:32 10 10 7 9 7 9 10 8 8 7 9 7
8/4/2018, 10:13:33 10 7 7 9 6 8 10 8 7 8 10 6
8/4/2018, 10:14:09 9 8 8 8 8 7 9 8 9 8 9 6
8/4/2018, 10:18:20 9 9 8 8 8 10 8 8 8 8 9 8
8/4/2018, 10:19:11 8 7 7 8 6 8 10 7 7 7 9 7
8/4/2018, 10:20:26 8 9 8 7 6 10 7 6 7 8 7 10
8/4/2018, 10:20:28 9 9 9 8 7 6 9 7 10 9 9 8
8/4/2018, 10:20:56 10 8 7 9 6 9 9 6 8 8 9 9
8/4/2018, 10:21:00 10 10 10 10 9 8 10 9 8 9 9 7
8/4/2018, 10:23:10 6 7 7 6 6 6 8 6 8 6 8 7
8/4/2018, 10:28:34 7 10 6 6 6 8 9 6 7 6 8 8
8/4/2018, 10:28:54 9 9 6 6 6 9 10 10 10 9 10 7
8/4/2018, 10:30:18 8 7 6 6 6 6 7 6 8 7 8 6
8/4/2018, 10:31:15 10 8 9 8 9 9 10 9 8 9 7 6
8/4/2018, 10:31:42 10 10 9 8 7 8 9 7 10 9 9 8
8/4/2018, 10:33:18 7 7 7 7 6 6 8 7 7 7 8 8
8/4/2018, 10:33:40 8 9 8 7 6 8 9 6 7 7 8 7
8/4/2018, 10:36:01 10 8 9 9 8 9 10 9 9 8 8 7
8/4/2018, 10:38:10 6 6 6 8 10 6 9 9 9 8 9 6
8/4/2018, 10:38:54 8 10 6 7 8 9 9 6 6 7 7 9
8/4/2018, 10:39:33 10 9 7 10 7 8 10 9 9 9 10 6
8/4/2018, 10:39:49 7 7 6 7 6 9 10 7 8 7 8 7
8/4/2018, 10:40:00 8 8 8 8 6 9 10 6 8 9 9 8
8/4/2018, 10:41:27 8 8 8 8 7 7 10 7 7 8 9 7
8/4/2018, 10:41:57 7 9 9 10 6 7 10 6 7 9 9 7
8/4/2018, 10:42:13 10 10 10 9 8 8 10 8 8 9 10 6
8/4/2018, 10:42:58 6 7 8 7 6 6 8 8 8 10 10 10
8/4/2018, 10:43:18 9 8 7 8 6 7 9 7 8 7 8 6
8/4/2018, 10:43:22 8 7 7 9 6 9 8 8 8 6 9 8
8/4/2018, 10:43:33 8 8 8 6 7 7 9 9 9 8 10 8
8/4/2018, 10:43:34 10 9 10 8 9 7 8 9 8 9 9 6
8/4/2018, 10:44:07 8 7 8 7 7 7 10 8 8 8 9 6
8/4/2018, 10:44:28 6 7 6 6 6 10 8 7 6 6 9 10
8/4/2018, 10:45:17 8 7 9 8 7 10 9 7 7 8 9 9
8/4/2018, 10:45:31 9 7 8 8 7 6 10 7 7 8 9 9
8/4/2018, 10:45:43 9 9 8 9 7 6 9 8 9 8 10 6
8/4/2018, 10:46:07 8 7 6 6 6 8 9 6 6 6 7 8
8/4/2018, 10:46:17 9 8 8 8 8 6 9 8 8 9 10 6
8/4/2018, 10:47:32 9 8 9 7 6 8 7 8 8 8 9 7
8/4/2018, 10:47:54 6 6 6 6 6 6 6 6 7 6 6 6
8/4/2018, 10:49:46 7 7 7 7 7 8 8 7 7 8 8 6
8/4/2018, 10:50:03 9 8 7 8 6 9 10 8 8 7 10 8
8/4/2018, 10:50:37 8 8 8 7 7 7 9 8 7 8 9 6
8/4/2018, 10:52:48 9 10 10 9 7 8 10 8 9 9 10 6
8/4/2018, 10:52:52 8 8 8 8 8 7 8 9 8 10 10 7
8/4/2018, 10:53:00 8 7 6 7 6 9 9 7 7 9 9 8
8/4/2018, 10:54:09 9 8 8 7 6 9 9 8 9 8 9 6
8/4/2018, 10:55:52 8 7 7 8 7 6 9 7 8 9 8 6
8/4/2018, 10:56:05 8 9 8 9 6 8 10 6 6 9 7 7
8/4/2018, 10:56:35 10 10 8 9 8 10 10 8 10 10 10 10
8/4/2018, 10:56:36 8 8 7 8 8 9 9 7 7 8 8 7
8/4/2018, 10:57:47 9 8 7 7 7 8 9 9 8 7 8 7
8/4/2018, 10:58:48 7 6 6 6 6 7 6 6 6 8 7 7
8/4/2018, 10:59:04 6 8 8 7 6 9 9 6 6 6 8 8
8/4/2018, 10:59:25 9 9 6 8 8 8 7 6 7 8 8 6
8/4/2018, 10:59:36 6 6 6 6 6 9 6 6 6 6 6 7
8/4/2018, 11:00:55 10 10 9 8 7 6 9 7 8 7 10 7
8/4/2018, 11:01:13 9 8 8 8 6 8 10 8 7 8 7 6
8/4/2018, 11:01:49 10 10 9 9 8 7 8 9 9 9 9 9
8/4/2018, 11:02:20 9 8 9 8 7 10 7 7 8 7 8 6
8/4/2018, 11:02:57 9 8 8 8 8 6 7 10 8 8 9 6
8/4/2018, 11:03:01 8 9 6 9 6 7 10 7 7 9 9 6
8/4/2018, 11:03:25 7 8 7 7 6 9 7 8 7 7 8 6
8/4/2018, 11:03:33 8 6 6 7 6 7 10 8 7 9 8 6
8/4/2018, 11:04:01 8 9 8 7 7 9 10 7 9 9 9 8
12/4/2018, 21:29:14 10 6 6 7 6 8 10 8 6 7 8 8
12/4/2018, 21:29:38 9 9 8 9 7 10 8 8 8 8 8 8
12/4/2018, 21:30:57 8 9 6 7 6 8 10 6 6 9 8 8
12/4/2018, 21:33:12 6 6 6 6 6 9 8 7 6 7 7 10
12/4/2018, 21:33:21 6 7 7 7 6 8 7 8 9 9 9 7
12/4/2018, 21:35:52 8 8 7 6 6 9 9 6 6 6 9 6
12/4/2018, 21:35:54 8 6 6 9 6 9 10 9 7 9 9 8
12/4/2018, 21:36:58 6 7 6 6 6 6 9 7 7 9 9 6
12/4/2018, 21:37:50 9 8 8 8 8 9 8 8 8 8 8 8
12/4/2018, 21:38:29 10 10 8 10 8 9 10 9 10 9 10 7
12/4/2018, 21:39:54 7 7 7 7 6 9 9 8 8 8 9 8
12/4/2018, 21:41:07 9 8 10 7 6 7 10 7 8 8 10 7
12/4/2018, 21:41:08 8 8 8 7 7 8 8 7 7 7 8 7
12/4/2018, 21:44:23 6 7 10 7 9 8 10 7 10 10 10 7
12/4/2018, 21:59:19 9 8 9 8 6 9 9 9 9 9 10 8
12/4/2018, 21:59:27 8 8 8 8 8 9 8 8 8 8 10 8
12/4/2018, 21:59:42 7 6 6 10 7 7 9 6 9 7 10 7
12/4/2018, 22:03:20 9 8 9 9 9 9 10 10 9 9 10 8
12/4/2018, 22:08:13 8 8 8 8 7 9 9 8 8 8 9 7
12/4/2018, 22:10:13 10 10 8 8 7 7 9 9 9 9 10 6
12/4/2018, 22:25:36 8 8 7 7 9 7 7 7 9 9 10 7
12/4/2018, 23:06:51 9 9 8 8 8 7 9 10 9 9 10 6
12/4/2018, 23:57:49 8 9 9 8 8 6 10 7 9 9 10 8
12/4/2018, 23:58:06 9 8 8 9 8 7 10 8 8 8 9 6
13/4/2018, 0:05:23 8 8 8 6 6 8 7 6 6 6 6 7
13/4/2018, 0:15:49 7 6 8 7 6 7 7 6 8 8 7 6
13/4/2018, 0:26:08 10 8 8 7 7 6 7 7 9 10 10 7
13/4/2018, 0:27:52 8 8 8 8 6 8 10 8 6 9 10 7
13/4/2018, 1:50:33 9 9 10 9 9 8 9 10 10 9 10 9
13/4/2018, 9:38:53 10 9 8 8 7 7 10 10 9 10 10 8
13/4/2018, 9:40:42 8 7 8 8 7 6 7 7 7 10 9 6
13/4/2018, 9:41:05 7 7 7 8 6 7 8 6 6 6 6 7
13/4/2018, 9:41:11 7 6 6 7 9 6 10 8 9 10 10 7
13/4/2018, 9:41:42 8 7 8 7 6 8 7 7 8 8 8 6
13/4/2018, 9:42:17 8 7 7 7 6 6 9 7 7 8 9 10
13/4/2018, 9:43:35 8 9 8 8 6 8 10 7 6 6 7 8
13/4/2018, 9:44:12 7 8 8 8 6 8 10 7 7 8 8 9
13/4/2018, 9:44:38 8 7 9 6 6 7 8 6 9 8 7 7
13/4/2018, 9:45:16 9 9 9 9 6 7 10 9 9 10 9 7
13/4/2018, 9:52:50 8 7 7 8 6 8 9 6 6 6 7 8
13/4/2018, 9:56:51 6 6 9 6 6 7 9 8 8 10 10 6
13/4/2018, 9:56:31 8 8 7 7 8 8 10 7 7 7 9 6
13/4/2018, 9:59:10 9 8 8 9 7 6 10 7 9 10 10 6
13/4/2018, 9:57:18 9 9 9 8 8 7 10 8 8 8 10 7
13/4/2018, 10:00:02 10 8 8 8 7 7 10 8 8 8 8 6
13/4/2018, 10:08:30 7 6 8 10 7 7 9 10 10 10 10 6
13/4/2018, 10:11:00 9 8 6 6 6 8 10 6 6 8 10 7
13/4/2018, 10:11:41 9 9 10 10 7 6 8 6 6 6 6 9
13/4/2018, 10:16:08 8 8 9 8 6 6 6 7 8 7 7 6
13/4/2018, 10:16:22 10 9 8 8 6 8 10 8 7 7 8 7
13/4/2018, 10:19:26 8 6 6 6 6 9 8 6 6 6 9 7
13/4/2018, 10:20:44 8 10 9 8 7 7 10 10 10 10 10 10
13/4/2018, 10:23:07 6 9 7 9 6 8 10 8 10 9 10 9
13/4/2018, 10:31:39 8 8 7 8 6 8 9 8 8 9 8 6
13/4/2018, 10:34:56 7 8 8 8 7 7 8 7 7 8 8 8
13/4/2018, 10:35:29 8 7 7 7 7 6 8 7 7 8 9 7
13/4/2018, 10:37:26 8 8 6 6 6 6 9 6 6 9 10 9
13/4/2018, 10:41:12 9 8 9 8 8 10 9 8 8 9 9 6
13/4/2018, 10:41:15 7 8 7 6 6 7 10 8 8 8 10 7
13/4/2018, 10:42:01 9 6 6 7 6 7 8 6 8 6 6 7
13/4/2018, 10:47:10 7 7 8 6 6 8 7 6 7 7 8 8
13/4/2018, 10:48:00 10 8 7 9 6 6 10 9 9 7 8 6
13/4/2018, 10:49:37 8 7 8 6 6 8 8 7 8 8 8 10
13/4/2018, 10:49:48 7 7 6 8 6 8 6 7 9 9 9 9
13/4/2018, 10:56:49 10 7 8 9 6 8 10 10 10 10 10 7
13/4/2018, 11:00:25 8 8 8 7 7 9 9 8 9 9 10 6
13/4/2018, 11:00:34 8 8 6 6 6 7 8 7 7 8 8 7
13/4/2018, 11:04:43 9 8 8 8 8 6 10 8 9 9 10 6
13/4/2018, 11:11:15 7 6 8 7 6 10 7 6 8 8 8 10
13/4/2018, 11:12:43 7 7 9 7 7 8 10 7 7 7 8 6
13/4/2018, 11:13:54 6 8 6 8 6 7 7 6 8 6 9 7
13/4/2018, 11:20:20 8 6 8 6 7 9 9 9 9 9 8 9
13/4/2018, 11:28:01 9 8 7 8 6 9 9 7 7 9 7 7
13/4/2018, 12:44:07 8 8 7 8 6 10 9 8 8 8 10 9
13/4/2018, 16:58:34 8 8 7 6 6 8 10 6 8 7 8 6
13/4/2018, 20:12:33 7 8 9 6 7 9 7 7 6 9 9 6
13/4/2018, 20:50:59 9 9 8 8 6 9 10 6 7 7 10 6
13/4/2018, 22:00:17 7 6 6 6 6 10 8 8 7 7 8 7
13/4/2018, 22:32:28 9 8 8 8 6 8 9 6 8 8 7 9
14/4/2018, 4:34:49 8 7 7 7 6 7 9 6 8 8 8 6
14/4/2018, 11:51:24 10 7 6 8 6 9 9 6 6 6 9 6
14/4/2018, 12:27:49 8 8 9 8 7 9 7 9 7 7 7 7
14/4/2018, 12:44:05 9 8 6 9 7 8 10 7 7 7 7 9
14/4/2018, 13:03:13 9 9 9 9 8 8 10 10 8 9 10 6
14/4/2018, 13:03:18 9 9 9 9 8 9 10 10 8 9 10 6
14/4/2018, 13:03:22 8 8 9 8 7 10 9 8 8 9 10 6
14/4/2018, 13:03:42 8 8 9 9 10 8 6 8 7 8 7 6
14/4/2018, 13:05:41 6 8 8 6 6 7 8 7 7 7 8 7
 14/4/2018, 13:06:00 9 8 7 7 6 8 6 7 8 10 10 6
14/4/2018, 13:06:01 10 10 6 8 8 9 10 8 8 8 10 6
14/4/2018, 13:07:08 7 8 9 6 6 8 10 6 6 6 9 8
14/4/2018, 13:09:07 8 8 8 7 7 6 8 6 8 8 8 6
14/4/2018, 13:10:01 9 8 8 9 8 7 8 7 7 7 7 6
14/4/2018, 13:10:22 8 8 8 7 7 10 10 6 8 8 9 6
14/4/2018, 13:29:50 8 8 7 7 6 8 8 6 6 7 8 7
14/4/2018, 15:09:45 8 8 7 7 6 9 8 6 7 6 7 8
14/4/2018, 15:57:45 7 7 8 7 6 8 9 6 7 8 10 6
14/4/2018, 16:12:40 8 8 7 7 7 6 10 7 7 8 9 6
14/4/2018, 16:26:32 7 7 7 8 6 6 9 8 8 8 10 6
14/4/2018, 16:58:51 8 9 8 7 6 6 10 7 6 8 9 6
Average 8.21 8.03 7.59 7.58 6.7 7.805 8.69 7.28 7.71 7.95 8.62 7.14
8 8 8 8 7 8 9 7 8 8 9 7

Appendix3: Chow test

Appendix4: survey O 10

แบบสอบถามเกียวกับ บิวตีบล๊อกเกอร์
Achita station

แบบสอบถามนีเกียวกับความรู ้สึกต่อความสวยของบิวตีบล๊อกเกอร์ บิวตีบล๊อก

เกอร์ต่อไปนี สวยเท่าไหร่ สาํ หรับคุณ? ◌ุ

6=ปกติ 7=ค่อนข้างสวย 8=สวย 9=สวยมาก 10=สวยกว่าปกติ สิ บข้อชิวๆ

ขอบคุณค่าา

O6
Mayy R O7
O8
O9
O 10

Icepadie

O6
O7
O8
O9
O 10

Mintchyy O6
O7
O8
O9
O 10

O6
O7
O8
O9
Licktga PONY Syndrome

O6
O7 O6
O8 O7
O9 O8
O 10 O9
O 10
nutties11311
NikkieTutorials

O6
O6 O7
O7 O8
O8 O9
O9 O 10
O 10
Zoella

O6
O7
O8
O9 O 10
O 10
Kathaleen ligth
Carli Bybel

O6
O6 O7
O7 O8
O8 O9
O9 O 10

Ingrid Nilsen

O6
O7
O8
O9
O 10