Scribd
Upload
28 views

Principles of Design

The document discusses 7 principles of design: emphasis, balance, contrast, repetition, proportion, movement, and unity. It provides definitions and examples for each principle. Emphasis creates focal points and draws attention. Balance involves symmetrical or asymmetrical weighting of elements. Contrast involves differences in elements like color and texture. Repetition uses repeating elements to create patterns. Proportion involves the relative sizes of elements. Movement guides the eye through a design. Unity involves all elements being consistently and clearly related.

Uploaded by

alihassan07335
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
28 views

Principles of Design

The document discusses 7 principles of design: emphasis, balance, contrast, repetition, proportion, movement, and unity. It provides definitions and examples for each principle. Emphasis creates focal points and draws attention. Balance involves symmetrical or asymmetrical weighting of elements. Contrast involves differences in elements like color and texture. Repetition uses repeating elements to create patterns. Proportion involves the relative sizes of elements. Movement guides the eye through a design. Unity involves all elements being consistently and clearly related.

Uploaded by

alihassan07335
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 20

By Jaweria Malik ( Fashion Designer )

o Emphasis
o Alignment & Balance
o Contrast
o Repetition
o Proportion
o Movement
o Unity
o Emphasis creates a focal point in design.
composition; it is how we bring attention to what is
important in it.
o It is the focus of attention and interest with in a
composition.
How to create Emphasis?

Make it bolder.
Make it brighter.
Change the color.
Create Focal Point.
Add a border or Frame.
Add special Visual effect.

Balance in design covers how elements are weighted
against each other on different sides of a design to
create cohesiveness, completion, and satisfaction.
Symmetrical Balance
Symmetrical balance can be described as having equal weight on
equal sides of a centrally placed fulcrum.
Also called formal balance.


Asymmetrical Balance
It is more complex and difficult to achieve.
A kind of balance that does not rely on symmetry.
Also called informal Balance.


o Contrast is simply defined as difference.
o Difference b/w elements or subjects within a work
of art or composition.
o Contrast can be created through variety with in the
elements of art. (i.e. value, color, texture).
o Contrast can be used to create an area of interest in
an artwork.
Contrast (variety) in color


Contrast (variety) in texture


o Repetition is simply repeating a single element many times in a
design. For example, you could draw a line horizontally and
then draw several others next to it.
o Repetition can be useful in web and app design. For example,
you’d expect the logo of a business to be repeated on every page
and in the same place.
What is Repetition in Art?

Repetition is used to make patterns in an artwork. This makes the


artwork more active and creates unity within it. With repetition,
parts of the artwork match with one another. Think of a
checkerboard - the repeated black and white squares create a sense
of unity because there are repeated colors.


o The size of elements in relation to one another.
o Proportion signals what's important in a
design and what isn't.
o Larger elements are more important, smaller
elements less.
Proportion is usually not even noticed until something is out of
balance. When the relative sizes of two elements being compared
appear incorrect or unbalanced, it is said to be “out of proportion.”
For example, we would say a person is out of proportion if their
head is larger than their entire body.


o In classical or more static design methods, movement
can be implied, but objects cannot move. Movement
can be applied to lines, shapes, forms, and textures,
and can even move objects in space. This is
particularly useful because it allows your forms or
shapes to take on a personality or tell a story.
o Movement refers to the way the eye travels over a design. The
most important element should lead to the next most important
and so on.
It also refers to the motion and flow of design.


o All parts and composition in design related to one
another.
o A unified design has consistency of style.
o Unity refers to how well the elements of a design
work together. Visual elements should have clear
relationships with each other in a design.

You might also like