Grow 10,000 followers

from scratch

Alex | SMM
@alexxmarketing
 2

Chapter 1: The Winner’s Mindset 3

Chapter 2: Godlike Positioning 8

Chapter 3: Viral Content Formula 14

Chapter 4: The 30-1 Strategy 22

Chapter 5: Stories and Captions 27

Chapter 6: The formula of success 34

Bonus: How to Earn $10,000 on IG 45

Alex | SMM
@alexxmarketing
 3

Alex | SMM
@alexxmarketing
 4

Before you start doing anything, I gotta

be honest with you:

This ISN’T an easy process. Growing an audience is

DAMN HARD. Selling to that audience - even harder.
Whoever tells you otherwise is bullshitting you.

The good side of it: Once you figure it out - you’ve

got a business that can last you a LIFETIME, by
doing something that you LOVE doing.

My goal with this e-book isn’t to bullshit you and tell

you that you can grow 10k followers in 10 days.

My goal is to help you understand how the system

works and how you can use it to your advantage.

Alex | SMM
@alexxmarketing
 5
Btw, If you don’t know much about me:

Hello, I’m Alex from @alexxmarketing. I started

my IG account 2 years ago and since then,
grew over 200,000 followers.

More importantly - I managed to turn my

Instagram into a 6-figure business.

I help coaches, business owners

and creators who are currently
earning over $1,000 per month
to scale their business and earn
5-6 figures per month, just by
using Instagram.

The goal of this guide is to help

you get to that point - to grow
your first 10,000 followers and
start earning at least $1,000 to
$5,000 per month from
Instagram!
 6

Remember this:

NO ONE wants to see your products on

Instagram. So if you plan to post non stop
about your offers and expect to grow 10,000
followers... Quit that mindset immediatelly.

People will follow you because of VALUE -

AKA entertainment or education, or both
at the same time.

Alex | SMM
@alexxmarketing
 7

When making content, don’t make it

for the professionals. Make it for AN
AVERAGE PERSON.

Cover simple topics, use simple terms

and keep it short.

The more practical value you can

provide = The more people you’ll
reach with your content.

NOT: How to get highest ROAS?

YES: How to spend 50% less money

on paid ads

Alex | SMM
@alexxmarketing
 8

Alex | SMM
@alexxmarketing
 9

Before you start doing ANYTHING, you need

to position yourself as a professional in
your niche - by optimizing your profile.

After getting reach from your content, a

well-optimized profile will make people far
more likely to follow you or buy from you.

When optimizing the profile, you need to

make it SIMPLE and CLEAN, so that an
average person can immediately
understand what you’re about.

They say an image is worth a 1000 words,

so here’s a quick cheatsheet that you can
use to optimize the profile:

Alex | SMM
@alexxmarketing
 10
Switch to professional account
by going to Settings / Account
Type and Tools / Creator
Simple Not following
handle with too
keyword + many people
name
Name with
Branded profile 2-3
photo (make it keywords
on
pfpmaker.com) Simple bio with
strong CTA, Answer
1-2 Simple these 3 questions:
links What do you do?
Why are you
Large follow different?
button (You get Why trust you?
this by adding
Contact and Extra
action button) Contact
options
Multiple added
formats used
Brand
colors in
Catchy content
headlines

When you optimize everything

mentioned here, it’s time to...
Alex | SMM
@alexxmarketing
 11

Make highlights:

They will build trust and

get you passive sales.
There’s 3 highlights that
you must have:

About me
Services / Products
Reviews / Testimonials

Alex | SMM
@alexxmarketing
 12

About me:
Introduce yourself, and talk
about your past and
experiences
Speak about your best
achievements
Explain What's your
motivation
How do you help your
followers
Call to action- Something like
'Follow me for _________! ''

Services / Products: This is

where you’ll list your services
and explain them. Keep it short:
Explain service/product
simply
Add CTA at the end - Either
add a link sticker or tell them
to DM you

Alex | SMM
@alexxmarketing
 13
Testimonials / Reviews: Here, you will
share all your testimonials and add a CTA
for each of them
If you don’t have any testimonials,
you can reach out to people in your
niche and give some free advice or
small services for free, in exchange
for testimonials.

Do all of this and then move on

to the next chapter!
Alex | SMM
@alexxmarketing
 14

Alex | SMM
@alexxmarketing
 15

Firstly, how do you find GOOD,

VIRAL content ideas? Here’s
how I do it:

You’ve got a
list now. Find Viral posts
START on Explore,
MAKING Hashtags or
CONTENT! Recommendations

Repeat this Write down

for 5-10 the name of
more the creator
creators who made it

Scroll down and Go to

you'll find their Inflact.com/
best performing tools/profile-
posts. Write analyzer and
down 3-5 of search their
them. name

Alex | SMM
@alexxmarketing
 16

Other than ideas, use this process to ANALYZE

good content. The more you analyze, the
better you’ll be at creating content AND THE
FASTER YOU’LL GROW. Ask yourself:

What’s the content length?

What are the topics that usually perform
well?
When was the content posted?
What kind of headline was used?
Which CTAs are used?
How’s the text separated?
Does it have storytelling?

Every little detail matters. Once you analyze it,

apply it to your content!

Alex | SMM
@alexxmarketing
 17

How do you make good content?

Whether it’s reels or photos, EVERY

good piece of content has 3 parts:

1. Hook - Words that will STEAL

their attention. Examples:

5. Quicks hacks for… 12. Fix your…

1. 5 Must know 6. Dominate… 13. Warning!...
tips for… 7. Crazy trick to… 14. Common mistakes…
2. 10 secrets for… 8. Mind-blowing way to… 15. Alert!..
3. 1x/2x/3x your… 9. The fastest way to… 16. Attention!...
4. Top… 10. Insane… 17. Avoid…
11. Start doing… like a pro 18. Deadliest mistakes..

19. How to… 26. Stop doing this

20. Why you should… NOW
21. I wish I knew earlier 27. Never do this in…
22. Toolbox for... 28. Steal my…
23. Cheatsheet for...
24. Easy ways to… 29. NOW…
25. Free ways to… 30. Must-have...

Alex | SMM
@alexxmarketing
 18

2. Information - It should be:

Simple
Contain practical value that MOST
people would find interesting
SHORT - better make it shorter than
to bore them

In reels, always include subtitles (you

can make auto subtitles in CapCut).

The more you analyze sucessful

content, the better you’ll become at
providing practical value and the
faster you’ll grow.

Alex | SMM
@alexxmarketing
 19

3. Call to action: Tell them what to do

Preferably, you should either tell them to

save the information or follow you.
Here are some examples:

For
Saves: For
For Comments
likes: Save this or you'll forget it!
Save this to try it later Comment "YES" to
agree!
Double tap if you agree
Save this to easily…
Save this to fix… Tell me your opinion 👇
Fill the heart! There's too much value Let's have a
Drop a heart, it's free! here. Save it! conversation
Like this if you relate! What's your opinion?
Drop a like if you found Tag someone who
this useful! needs it

For For
link clicks
shares:
Send this to someone
Turn on Tap the link in bio to learn
more!
who needs it! notifications Go to link in bio for free…
Relatable? Share it! FREE Sign up - link in bio!
Turn on notifications to Visit the link in bio to get…
Spread the word! never miss daily value! Tap the link in bio for a
Spread awareness! I'll share more tomorrow. special discount!
Share this to look Stay tuned!
cool! Turn on notifications to
stalk me
Be the first to comment for
a chance to get pinned!

Alex | SMM
@alexxmarketing
 20

After you find content ideas and start making

content, make A CONSISTENT SCHEDULE
and post at the same time of the day each
time you post.

If you want real results, I recommend posting

5-7 times per week, or even multiple times per
day.

If I started from 0, I would research 100-200

successful reels, get in front of the camera,
start filming the content - and post 2-3 times
per day. (I recommend shooting all reels at
once, and editing later)

Sincerely recommend that if you want real

results. Especially because reels ARE THE
BEST WAY to grow small accounts fast!

Alex | SMM
@alexxmarketing
 21

Btw, this is a content schedule I

currently use (you can try it out and
see how it suits you):

Trending 3-5 Promo

Tool Carousel stories
Reel
IG Growth
/ Single post /

Tools My Experience QnA

Reel Carousel stories

Wild Card
/ Single post /

Win / Recent Experience 3-5 Promo

Review Reel Carousel Stories

/ Tools /
Single post
3-5
ChatGPT Massive Value Storytime
Reel Single Post Stories

Alex | SMM
@alexxmarketing
 22

Alex | SMM
@alexxmarketing
 23

So far, you’ve probably heard that

engaging with other creators is
REALLY important. But...

Remember: Connecting with other

people from your niche will
DEFINITELY give you growth, but
NOTHING beats good content.

That means you should engage

DAILY, but only so much that it
doesn’t hurt your content creation.

Alex | SMM
@alexxmarketing
 24

Here’s a simple goal that you can

set for yourself: Engage with 30
people PER DAY.

That means: Comment on posts,

follow people. DM them...
Whatever - just make sure you’re
NOTICED. (Don’t leave crappy
comments like ‘’Good Post’’)

Alex | SMM
@alexxmarketing
 25

As you grow your community, you

should start making collaborations with
other creators. It will boost your reach by
A LOT.

Follow any creator that’s the same size

or larger than you, engage with them
for 1-2 weeks and then ask them for a
collaboration with this script:

"Hello {Name}! I've been following you for

some time and I think we share similar
audiences. I think it would be beneficial
for both of us to do a collaboration post.
Wanna chat?’’
Alex | SMM
@alexxmarketing
 26

Aim to do 1 collaboration per week with

creator that’s either your size or larger.

Long-term, this will pay off by A LOT.

That’s the 30-1 engagement strategy:

Engage with 30 people per day

Arrange 1 collab per week

Simple - but it works.

Alex | SMM
@alexxmarketing
 27

Alex | SMM
@alexxmarketing
 28

You’ve probably asked yourself:

‘’What should I write in the caption?’’
Here’s a simple explanation:

Powerful hook
at the start
(3-7 words)

Short story
(4 - 8 lines)

Call-To-Action
(Always connect it
with the BENEFIT)

Hashtags
(Up to 30
RELEVANT #)

Alex | SMM
@alexxmarketing
 29

Stories:

Stories are only seen by your

current followers - hence they won’t
enhance your growth.

Be spontaneus: Share random

moments from your life, ask for their
opinion and repost your posts to
boost their engagement.

Instead of focusing too much on

stories, focus on making better
content!

Alex | SMM
@alexxmarketing
 30

Btw, did you know that first hour

after posting MATTERS THE
MOST? The more engagement the
post gets during that time - the
higher the chance it will go viral.

Alex | SMM
@alexxmarketing
 31

Here’s what you can do

before posting to maximize
engagement:
Post a hype- Double-check
up story 1-2 captions and
hours before hashtags
posting

Tag yourself
Save the post (on carousels:
as a draft or
schedule it on first and
last slide)

Add Add a large location

reminder that’s related to your
if needed target audience
(to get more reach)

Alex | SMM
@alexxmarketing
 32

Here’s what you can do

after posting to maximize
engagement:
Like the Pin 2 - 3
comments of comments as
previous post soon as possible

Pin the
Respond to post to
comments your profile
with questions

Like the Repost the

post to story
stories of
and other
other creators social media

Alex | SMM
@alexxmarketing
 33

You can just screenshot

these two checklists
and use them each time
you post!
Alex | SMM
@alexxmarketing
 34

Alex | SMM
@alexxmarketing
 35
In order to be successful on Instagram,
you MUST track analytics.

There’s 100s of analytics that you can

track on instagram. But, you don’t
need them all.

The two that you should track are:

Total Followers
Accounts Reached

You can find them by going to

professional dashboard on your
profile.

Alex | SMM
@alexxmarketing
 36

How do you track them?

Very simple:

1. You check EVERY week

2. If you see growth, keep
pushing the content that got
you the most views
3. If you don’t see growth,
reoptimize your content and
profile
Don’t make content based on
your feelings. Make it based on
the numbers!

Alex | SMM
@alexxmarketing
 37

1. Research your niche for best performing

content ideas and analyze it
2. Make a whole week of content 1-2 days
3. Schedule content (you can use Meta
Business Suite for that) or post it
manually when it's time
4. Arrange 1 collaboration per week (if
possible)
5. Follow your analytics and reoptimize
everything if needed

Alex | SMM
@alexxmarketing
 38

1. Publish a daily post and a

couple of stories
2. Engage with 30 people
3. Implement all the steps before
and after posting

That’s only 5 steps per week

and 3 steps per day (in addition
to those one-time tasks)

Alex | SMM
@alexxmarketing
 39

Alex | SMM
@alexxmarketing
 40
1. 5 tips I wish I knew earlier
2. The most important thing that I learned about...
3. Why I started doing _______
4. What I hate about _______(your niche)
5. My worst experience in _______(your niche)
6. My worst mistake in______(niche)
7. 5 dumbest mistakes I made in _____
8. What I love about ______(niche)
9. Life lessons I learned from ________
10. My top 5 favorite creators in _______
11. How I make my content
12. Tools I use in my job
13. Why I started instagram account about
______(niche)
14. Why you shouldn't do_________
15. Why you are not good at_________
16. Why you will not succeed at_______
17. Why _____ is better than _____(two tools,
topics)
18. Why _________ is the worst (a tool, creator etc)
19. You don't need money to start _______
20. You are wasting your time doing __________

Alex | SMM
@alexxmarketing
 41

21. Success is overrated

22. Why you will not get better at________
23. Mistakes are good for you
24. Working hard is a mistake
25. Quit_______ if you are not creative
26. Don't start _________ if you are emotional
27. Why you don't deserve success
28. Why nobody loves your content
29. Instagram hates _______(your niche)
30. Why original ideas suck
31. The best thing about_______(your niche)
32. 5 tips to fast success in_________
33. Don't compare yourself to others
34. Why you will succeed in________
35. Easy way to start doing_________
36. Earn money with_________
37. Why people love ___________(profession)
38. Read this if you are unsure about starting _____
39. Avoid these 5 mistakes in __________
40. What you will need to start________

Alex | SMM
@alexxmarketing
 42

41. How to be unique in____________

42. 5 reasons ____________ is easy
43. 5 reasons ____________ is hard
44. 5 mistakes everyone makes when starting
_____
45. 5 easy ways to monetize ____________
46. How most people succeed in _____________
47. Why doing _________ is good for your health
48. 5 facts you didn't know about________
49. Debunk a common myth in your industry
50. Why it is worth doing _____________
51. 5 creative ways to make money with_______
52. 5 best tools for ____________
53. 5 lesser known tools for_________
54. A lifehack from your experience
55. 5 tips to save time when doing ____________
56. 5 tips to save money in ___________
57. Stop doing this one mistake
58. One tip that is going to change your life
59. 5 struggles everyone is facing in __________

Alex | SMM
@alexxmarketing
 43
60. 5 ways to become famous with________
61. Step by step guide to start with _________
62. 10 facts everyone should know
about________
63. Follow this guide to succeed in __________
64. Where to start learning __________
65. Where to get tools that I use for __________
66. Top 5 apps to be better in _______
67. Introduce yourself
68. Talk about your motivation and stuggles
69. This is how I (make a tutorial)
70. This is where I work at
71. Introduce your familly
72. Talk about your journey on social media so far
73. Talk about your education
74. Talk about your struggles in the past
75. Why do you like_____?Comment bellow
76. Best way to promote_________ on social
media
77. How I improved in __________ on social media
78. Best websites to learn about ____________
79. How I started ____________

Alex | SMM
@alexxmarketing
 44

80. How I became successful in ____________

81. Common misconceptions about me
82. How long did it take me to succeed in ________?
83. Why learning __________ takes so long
84. Why are some people naturally good at _______
85. Why is it hard to succeed in ____________
86. How to make people pay you for __________
87. Websites to find a job for _________(your niche)
88. 5 rules of success in _________
89. Never break this one rule in ____________
90. 5 facts people neglect about ____________
91. 5 dos and don'ts about your niche
92. Before and after a certain change
93. Post a work testimonial
94. 5 books to become better at ____________
95. What to expect when you start ____________
96. Talk about a trend in your industry
97. Quantity vs Quality in ___________
98. 10 Funny facts about _____________
99. Not many people know this about me
100. How to work smart not hard in __________

Alex | SMM
@alexxmarketing
45