BUSINESS PRACTICES AT CRI PUMPS INDUSTRIES,

COIMBATORE
Institutional training report submitted to the Bharathiar University in partial fulfilment of the requirement for the
award of the degree of Bachelor of Business Administration with computer Application.

Submitted

By

M.MANOJ KUMAR

(Reg. No.:

2125G0071)

Under the Supervision and Guidance of

Mrs.G. LAKSHMI PRIYA MBA., MPhil., PGDCA.,
Assistant Professor
DEPARTMENT OF BBA(CA)

DEPARTMENT OF BUSINESS ADMINISTRATION

WITH COMPUTER APPLICATIONS

SANKARA COLLEGE OF SCIENCE AND COMMERCE

(An autonomous Institution)

Re-Accredited by NAAC with ‘A+’ Grade

ISO 9001-2015 Certified Institution

Coimbatore – 641035

NOVEMBER-2023
 BONAFIDE CERTIFICATE

This is to certify that institutional Training report titled “BUSINESS PRACTICES AT

CRI PUMPS INDUSTRIES” COIMBATORE, submitted in the partial fulfilment of the
requirement for the degree of BACHELOR OF BUSINESS ADMINISTRATION WITH
COMPUTER APPLICATION OF BHARATHIAR UNIVERSITY is a record of original
work done by M. MANOJ KUMAR (2125GOO71)

FACULTY HEAD OF THE DEPARTMENT

Dr.S. KAVITHA, M.A., MBA., M.Phil., Ph.D.

Submitted for the viva-voce examination held on

INTERNAL EXAMINER EXTERNAL EXAMINER

 DECLARATION
I hereby declare that this institutional training report entitled “BUSINESS PRACTICES
AT CRI PUMPS INDUSTRIES” COIMBATORE submitted to the Bharathiar University
as a partial fulfilment of the requirements for the award of the degree of Bachelor of
Business Administration with Computer Application at Sankara College of Science and
Commerce under Bharathiar University is record of original work carried done by me under
the supervision of Mrs.G. LAKSHMI PRIYA. MBA., MPhil., PGDCA. Assistant
professor, Sankara College of Science and Commerce. The report has not been submitted for
the award of any other degree of university.

PLACE: COIMBATORE M. MANOJ KUMAR

( Reg.No.2125GOO71)
DATE:
 ACKNOWLEDGEMENT

It is my immense pleasure and gratitude to thank our beloved Secretary,

Thiru. T.P. RAMACHANDRAN, Sankara College of science and commerce for constant
encouragement and valuable guidance throughout the course of the institutional training.

I am highly indebted to Smt.SANDHIYA RAMACHANDRAN, Joint secretary and

Ms NITHYA RAMACHANDRAN, Deputy Joint Secretary, Sankara college of science
and commerce for their kind support given to us to complete the institutional training report.

My Sincere thanks to the Principal Dr.V. RADHIKA of Sankara College of science

and commerce for her kind support given to us to complete the institutional training report.

With profound pleasure, I would like to express my deep and sincere gratitude to
Dr.S. KAVITHA M.A., MBA., M.Phil., Ph.D. Head of the Department, Department of
Business Administration with computer application, Sankara college of science and
commerce for her valuable guidance and support.

I would like to express my warm thanks to my guide Mrs.G. LAKSHMIPRIYA.

MBA., MPhil., PGDCA, Assistant professor, Department of Business Administration with
computer application, Sankara college of science and commerce for her valuable guidance
and support.

At this juncture, I would like to show my great fullness to the firm, for having provided
me an exposure to get trained in CRI PUMPS INDUSTRIES, COIMBATORE

Once again, I express my sincere thanks to all the members of the Department of
business administration with computer application, my parents & friends who have provided
the necessary information for the successful completion of the institutional training report.
 TABLE OF CONTENT

CHAPTER DESCRIPTION PAGE

NO
I INTRODUCTION

1
1.1 INDUSTRY PROFILE
2
1.2 HISTORY OF THE COMPANY
II OVERVIEW OF THE ORGANISATION

2.1 COMPANY PROFILE 3

2.2 PUMPS 6

2.3 ORGANISATIONAL CHART 9

III FUNCTIONAL DEPARTMENTS

3.1 PURCHASE DEPARTMENT 10

3.2 PRODUCTION DEPARTMENT 11

3.3 PRODUCT DEPARTMENT 14

3.4 MARKETING DEPARTMENT 16

3.5 SALES DEPARTMENT 17

3.6 ACCOUNTS AND FINANCE DEPARTMENT 18

3.7 QUALITY CONTROL DEPARTMENT 20

3.8 PERSONNEL DEPARTMENT 22

3.9 HUMAN RESOURCE DEPARTMENT 23

IV CONCLUSION 27
 CHAPTER I
INTRODUCTION
1.1 INDUSTRY PROFILE
C.R.I PUMPS INDUSTRIES is pumping Production Company. The company projects its
supremacy through extensive quality control and wide range of products. Products quality
is achieved with the use of modern technology like CAD/CAM, CNC machines, special
purpose machines and active involvement of employees. Various department of the firm
are linked through computer networks, which speeds up processes with accuracy and
facilitate immediate responses to satisfy customer’s needs. The components and the final
product go through rigorous inspection at the testing rig, which is fully equipped with
latest measuring equipment. Each product manufactured by the firm has established itself
successfully in the competitive market scenario because the company’s core competence is
“Product Differentiation”.
The company is engaged in manufacturing the following products:

1. Submersible pumps for borewells of different sizes ranging from 100mm to 250mm
and above. The capacity range of these pumps falls between 0.5 and 2HP for single
phase operation and 3 to 120HP in the three-phase category.

2. Open well submersible pumps with capacity range from 3 to 120HP in the three-
phase category is a product with immense popularity for its case of handling, high
discharge, and trouble-free operation especially in the agricultural sectors.

3. Mini submersible pump crowned as “SUB-SEVAK” is a new launch and is a first of

its kind. These pumps as well as in three-phase. Its efficiency and capacity to pumps
more to high rise building has earned it a very high reputation and has helped it
created a strong foothold in the domestic market sector.

4. Double stage jet pumps speak of product differentiation from the conventional jet
pumps in the market because of its operation at higher depths and absence of control
valves.
1
1.2 HISTORY OF THE COMPANY
CRI made its humble beginning in 1961, with a zeal to produce state-of-the-art irrigation
equipments. They started off with pumps and today, they have spread our wings into a
wider horizon of valves, Wires & Steel Casting. They strongly believe that our company's
ethos- “Commitment, Reliability & Innovation” has paved the way to this success.

They have a global presence in more than 100 countries, through strategically located
subsidiaries and a distribution and service network of over 4500 like -minded partners.
Spread over a million square feet, C.R.I manufacture is ready to serve the ever-growing
market space.

2
 CHAPTER II
OVERVIEW OF THE
ORGANISATION

2.1 COMPANY PROFILE

Powered by technology and the spirit of innovation, C.R.I. has always set the benchmark
when it comes to quality and performance. C.R.I. has what it takes experience, expertise,
commitment, and a clear vision to be a precursor of change, an innovator of new
technologies and a standard bearer for quality. Today, C.R.I. is a multi-winged organization
that produces different varieties of pumps and motors that are engineered to be perfection.
The name C.R.I. itself encapsulates the company ethos: " Commitment, Reliability,
Innovation " and it has now become a household name associated with pumping solutions.

THE DAWN

The C.R.I. success story began in the year 1961 with the manufacture of irrigation
equipment at an in-house foundry with very limited facilities. There has been no looking
back since then. Today, C.R.I. is one of the leading names in the manufacture of pumping
systems globally with the vision and the capability to be counted as one among the top
global pump companies.
With its comprehensive range of products over 1500 models C.R.I. is catering to diverse
customer profiles including Residential, Agriculture, Building services, General Water
supply, Mining, Oil & Gas, Sewage & Wastewater and Coal Bed Methane applications.

3
ACHIEVEMENTS

C.R.I. unwavering determination had made us a strong presence in more than 120
countries. With a Solid production capacity of over 1.5 million pumps per annum C.R.I.
has been rated as one among the best brands worldwide. Besides in recognition of its
pioneering efforts and contribution to the cause of progress and quality C.R.I. has been
honored with many prestigious awards including Export Excellence Award for 10 times.
The ISO 9001 and ISO 14001 certified company, spanning across 300,000 sq.mtr. covered
area, has a strong R&D wing recognized by Ministry of science & technology which is
one of the best in the world and are equipped with the latest in technology for research and
design. C.R.I. constantly upgrades the product features to match with the ever-changing
market trend & customer needs.

VISION, MISSION AND VALUES

To be the industry Leader providing best - in - class fluid management solutions to

individual and institutional customers and societies in our chosen markets They will
achieve this through our dedicated efforts to enhance the welfare of all our stakeholders
and by living by our values of COMMITMENT, RELIABILITY, INNOVATION.

RESEARCH & DEVELOPMENT

C.R.I.‟s global research centre, “Fludyn Advanced Technology Centre” which has more
than 100 engineers working with the latest design tools, software and a state-of-the-art
prototyping and testing facilities. The R & D team always stays in tune with the changing
scenario and seldom fails in coming up with outstanding solutions every time. Our R & D
wing has been recognized by the Ministry of Science & Technology, Governement of
India.

INFRASTRUCTURE

The Infrastructure of C.R.I. is comprehensive with state-of-the-art machineries and a high

potential R&D wing, all inside its own covered area of 300,000 square metres. The
production environment is accredited with ISO 9001 & 14001 Certification. The R&D
team always stays in tune with the changing scenario and seldom fails in coming up with
outstanding solutions every time.
4
Behind this renowned growth lies the determined, innovative, enthusiastic, and dedicated
teamwork. And, of course, a flawlessly maintained value system too. The name
C.R.I. itself encapsulates the company's ethos: “COMMITMENT, RELIABILITY,
INNOVATION". Huge Investments on equipment’s is something inevitable for any
industry of our times. And the winners are those who invest with foresight. They were so
keen about this fact from our very beginning itself.

AGRICULTURE AND RESIDENTAL PUMPS

C.R.I. Agriculture & Residential pumpsets are the products of expertise gained from over
five decades of experience, endurance, and workmanship. C.R.I. Products are engineered
to perfection with utmost care and stringent quality control at all stages to ensure a
troublefree service. C.R.I.'s unwavering determination has made us a strong presence
across the country with 4000 plus channel partners and more than 700 service centers with
readily available spares.

INDUSTRIAL PUMPS
With an eye on the growing market for various types of pumps for different Industrial
applications, CRI has developed a wide range of Rugged, Reliable and Efficient Pumps for
different applications. The range is continuously growing with additions to the product
portfolio at regular intervals. Industrial Pumps from CRI find applications not only in
handling water but different types of fluids in Paper, Process and Pulp industries, Paint,
Dyes and Chemical Industries, Mining and Metal Manufacturing Industries, Food &
Beverage Industries, Textile industries, Power Industry, Machine Tool Industry apart from
General Water supply. All the products can be customized to suit specific application and
requirement and is backed by a dedicated State-of-the-Art Greenfield factory. All pumps
are tested in a highly sophisticated PLC-SCADA based Test Bed complying with
international standards.

VALVES

C.R. C.R.I. Valves is a part of C.R.I. Pumps, the Valves Division of C.R.I. is in
Coimbatore and was incepted to meet the growing demand for quality valves that are
suitable for multitude of applications in the fluid control systems. They design,
manufacture and supply

5
valves in special materials, such as Carbon Steel, Stainless Steel. The valves are delivered
worldwide and cater to meet various customer demands including Power plants, Distillery,

Paper and Pulp Industry, Sugar Industry, HVAC, Water treatment plants, Construction
Industry, Chemical and Pharmaceutical Industries.

The infrastructure of C.R.I. is comprehensive with state-of-the art machineries and a high
potential R&D wing. The team always stay in tune with the changing scenario and seldom
fails in coming up with outstanding solutions every time.

Manufactured in a State-of-the Art facility backed up with in house Steel Foundry, C.R.I
valves meet the exacting demands of a variety of applicationsI. Valves is a part of C.R.I.
Pumps, the Valves Division of C.R.I. is in Coimbatore and was incepted to meet the
growing demand for quality valves that are suitable for multitude of applications in the
fluid control systems. They design, manufacture and supply valves in special materials,
such as Carbon Steel, Stainless Steel. Our valves are delivered worldwide and cater to
meet various customer demands including Power plants, Distillery, Paper and Pulp
Industry, Sugar Industry, HVAC, Water treatment plants, Construction Industry, Chemical
and Pharmaceutical Industries. The infrastructure of C.R.I. is comprehensive with state-of-
the art machineries and a high potential R&D wing. The team always stay in tune with the
changing scenario and seldom fails in coming up with outstanding solutions every time.
Manufactured in a State-ofthe Art facility backed up with in house Steel Foundry, C.R.I
valves meet the exacting demands of a variety of applications.

2.2 PUMPS
C.R.I has five decades of expertise and experience in developing and manufacturing a
wide range of pumpsets. From the typical surface pumps to deep well submersible pumps,
from high pressure pumps to small booster pumps, from domestic usage pumps to large
distribution and lift pumps, C.R.I is known for its quality products with its customers
worldwide.

BOREWELL SUBMERSIBLE PUMPS

Borewell Submersible Pumps are vertical, multistage, centrifugal pumps with a motor at
the bottom and a pump on the top. They help in accessing the groundwater which is a
widely used pump in agriculture. C R I Borewell Pump sets are the leaders in the water

6
pump field

7
and a wide range of Borewell submersible pumps are available for various agricultural
activities.

80mm Submersible 85mm Submersible

100mm Submersible 125mm Submersible

125/100mm submersible,125/100mm 150mm submersible,150mm

stainless stell stainless steel

8
150/175mm,150/200mm,200/250mm 200mm submersible
submersible

BASICS OF BOREWELL PUMPSETS

A borewell pump has a motor at the bottom and pumps on the top. The water entry is from
the bottom of the pump and flows upwards through many stages. The impellers made up
of stainless steel rotate inside the diffusers with inherent guide vanes. With the help of the
diffusers, water is directed from one impeller to the next impeller suction. Such a flow
through each stage of the impeller and diffuser increases the water pressure at each stage
and finally, water is discharged through the outlet from the top.

CRI BOREWELL SUBMERSIBLE PUMPSETS

The primary feature and a significant advantage of borewell submersible pumps is their
capability to be submerged in water instead of being held above the ground. Since the
water pumps are already submerged, they don’t need any priming. The water pressure
itself moves the water into the pump instead of using energy to pump water. These
borewell pumps can handle the fluctuation of voltage comparatively well and can deliver
water even at lower voltages.

CONSTRUCTION OF BOREWELL SUBMERSIBLE PUMP

C.R.I. Borewell Submersible Pump sets are powered by a water-filled, rewindable

submersible motor that is suitable for continuous operation. The stator is wound with
special waterproof synthetic film insulated copper winding wires and made up of low watt
loss silicon steel laminations assembled under pressure and rigidly locked in stainless steel
stator shell. Borewell submersible Pump components are specially designed for the best
possible hydraulic efficiency.

9
2.3ORGANIZATION CHART

10
 CHAPTER III

FUNCTIONAL DEPARTMENTS
 Purchase department
 Production department
 Marketing department
 Sales and store department
 Accounts department
 Finance department
 Quality department
 Personnel department

3.1 PURCHASE DEPARTMENT

The purchase orders are raised by the purchase manager. The same is sent to Joint
Managing Director for approval. Unplanned items are also procured in the same manner.
The purchase order form has the details such as the purchase order number, the vendor,
date (mostly falls between 25th and 31st of each month), the scheduled days etc. And the
same is sent to the Vendors. Vendors are intimated through phone, mail or in person about
the purchase order sent and the supply requirements, sometimes along with the purchase
order, the drawing are also sent to the vendors to mention the change in specifications of
the items required. Stores in charge is also informed about the status of the order. Vendors
must supply the items within the specified date. If the supplies of items are delayed
beyond the tolerance Limit, the purchase order itself is closed. Stores-in-charge takes
follow-up actions of the issued purchase orders. Contacting vendor for confirmation of the
details, delivery schedule and other terms. If variations are found during monitoring, the
same is informed to the purchase manager for corrective action. Once the items are ready
with the vendors, the same are supplied through various transports. At the same time, the
vendors send the lorry receipt note along with the original bill to the organization. After
receiving the lorry receipt bill, the organization makes sure of the items are arrived at the
godown and obtain the same to the industry.

11
The most popular vendor of the C.R.I Pumps industries includes.

• KundanBangalore, Pumps and Spares-Ahmedabad, Unnati-Ahmedabad,

Technoprints-Delhi,
• Commercial Cargo movers(P) Ltd-Kolkata, Finolexpune Pee-products-Mumbai, and
Foundries -Coimbatore.
Three Years Purchase Report

3.2 PRODUCTION DEPARTMENT

The production is the most important department in the organization and is paid utmost
attention. The Employees involved in production adhere to the organization on contract
basis and are paid based on the number of pumpsets they manufacture.
The production of the components is carried out using both CNC and lathe machines. The
CNC machines are obtained from Korea and are used in case of mass production and the
Lathe machines are obtained from Kirloskar. Two CNC machines are operating in the
main unit, one with single spindle and the other double spindled. In case of double
spindled CNC machine, two separate processes are carried out and two separate monitors
are there to control them. Auto door function is also there in double spindled CNC
machine. The CNC machines are provided with the conveyor for collecting the chips and
these 4 chips are reprocessed into components whereas the ordinary lathe machines are not
provided with the conveyor and the chips collection is performed manually.

12
PRODUCTION IN-PROCESS

The production of in-house machined components is planned based on forecasting

considering the previous week production pending order and stocks. Material needed to
produce as per production plan are acquired from the stores and issued to the operator and
the same is recorded in process inspection notebook.

The inspected finished components are stocked in stock yard/stores as suitable. The
operations are classified as,
 PRODUCTION PLAN

 QUALITY CONTROL

 ACQUISITION AND ISSUE OF MATERIALS

 PRODUCTION

 STOCKING OF FINISHED GOODS

ASSEMBLY PROCESS

The schedule is prepared according to the OTF. Stocks of the finished product, store
Stocks and machined components are considered. Based on the scheduled, production.
Logbook entry is done by production engineer. Pump assembly details work instructions
are also included in the production logbook entry.
The pump and motor are assembled based on the procedures. The fitter ensures the perfect.
Functioning of the product. Pump Serial number is generated by the pump fitter Motor
Serial no. Is generated by the welder at the initial process. Then it goes for final inspection.
The operations are classified as follows,

 PRODUCTION SCHEDULE

 PUMP ASSEMBLY DETAILS WORK INSTRUCTION

 PRODUCTION LOGBOOK ENTRY

 ASSEMBLY OF PUMP/MOTOR

 FINAL INSPECTION

13
INPROCESS INSPECTION

The QC engineer checks the first piece as per the process setting and records the same in
process inspection sheet. The QC engineer checks the components as per in process.
Inspection frequency and records the following details.

a) Quantity inspection

b) Quantity accepted.

c) Nature of rejections and Quantity in the inprocess Inspection Sheet

inspection status (blue/green color) is marked on the component by
QC engineer.
The QC engineer prepares the consolidated in-process Scrapped.

Material Report, Rejection Details Report and the components are sent to the stores. The
operations are classified as,
 INPROCESS INSPECTION SHEET

 INITIATION

 M/C SETTING AND TOOLS INSPECTION

 FIRST PIECE INSPECTION

 ROUTINE INSPECTION

 INSPECTION REPORT

 STORES

FINAL TESTING

INITIATION

The final testing OK certification is a statutory requirement before the products are
dispatched. This effected once the assembly is completed.

TEST TYPE

a) REGULAR TEST

b) ISI TEST

14
REGULAR TEST

The regular test is carried out as per final test plan by Calibration and Testing
Engineer/production Engineer. The results are recorded in Test Record Notebook.

ISI TEST

ISI test is carried out as per BIS procedures by Calibration and testing Engineer/Production
Engineer. The test results are recorded in C.R.I Pumps Test Report Notebook.

3.3 PRODUCT DEPARTMENT PUMP CATOEGORIES

• Borewell Submersible Pumps

• Open well Submersible Pumps
• Centrifugal Monoblock Pumps
• Regenerative Selfpriming Monoset Pumps
• Centrifugal Jet Selfpriming Pumps
• Self-priming Non-Clog Monoblock Pumpset
• Compressor Pumps
• Deep well Centrifugal Jet Pumps
• I-Smart Pumps
• Mini Pumps
• Pressure Booster System
• Swimming Pool Pumps
• Waste Water Pumps
• Vertical Multistage Inline Pumps
• Horizontal Multistage Pumps
• Submersible Sewage Pumps
• Surface Wastewater Pumps
• Industrial Monoblock Pumps
• Centrifugal Monoblock Selfpriming Pumps
• End Suction Pumps
• Close Couple Pumps
• Horizontal Split Case Pumps
• Vertical Turbine Pumps
15
 • Submersible Aerators
• Submersible Mixer
• well Point De-Watering Pumps
• Vertical Immersible Pumps
• Vertical Sump Pumps
• Nextgen Pumps

LATEST PRODUCTS

C.R.I. Agriculture pumpsets are the products of expertise gained from over five decades of
experience, endurance, and workmanship. C.R.I. Products are engineered to perfection
with utmost care and stringent quality control at all stages to ensure a trouble-free service.
C.R.I.‟s unwavering determination has made us a strong presence across the country with
5000 plus channel partners and more than 1500 service centers with readily available
spares.

Single chamber double orifice air valve Pressure relief valves

16
 Pressure booster system Wastewater booster system

Swimming pool pump

3.4 MARKETING DEPARTMENT

Marketing department is the application of management tools and techniques in the efficient
utilization available marketing resources. In simple terms it is the management of the
marketing activities. It includes marketing of goods and services, price determination,
market research, sales promotion, publicity etc.

The Indian market has become a lot competitive, particularly in the pump sets industry,
after the period of liberalization. Since there are many brands to choose from, the customer
is finicky (hard to please) about what their wants. This means more focus on better
marketing of products by companies.

17
Marketing is a discipline of management, which helps the company to adopt strategies that
will distinguish them from others as a class apart.
According to Philip Kotler “marketing is a social and managerial process by which
individuals and groups obtain what they need or want through creating, offering and
exchanging products and values with others”. It is one of the most complex tasks that a
company must take up to market their goods. It is the skill of making the customers happy
by giving them the value for their money.

3.5 SALES DEPARTMENT - ORDERS RECEIVING

Orders from customers are received personally or through phone, fax, or email. Order
details are entered in the order transfer form in the system with the details such as
customer name, their requirements including models, HP, and stage, IPM, SGS (inspection
certification by third party), transport, accessories, pay details, The form is sent for
financial approval to the Joint Managing Director.
On JMD‟s approval, the order is checked for its adequacy of requirement. If the
requirements of the order are adequate, order is procured with order information, customer
details, items, quantities, and shipment details. The delivery schedule is obtained from the
production engineer and communicated to the customer through established means of
communication.

If the financial approval from the Joint Managing Director is not obtained in favour,
customers are communicated over phone or mail about their credit rating, and the order is
kept pending until the commercial terms are sorted out. In certain circumstances JMD may
not dispatch pending till approved and send the form further. If the requirements are found
to the inadequate, and when discrepancies are found on special requirements, the customers
are contacted to verify requirements. Special requirements are evaluated by the MD to
ensure that the company can comply. Special requirements/changes are noted on the form.
The form is then sent to the respective department. The same process is repeated when there
is need for any amendment. OTF is then issued to the production and assembly is scheduled.

18
 SALES

3.6 ACCOUNTS AND FINANCE DEPARTMENT

Accounting is an input for the finance function. Otherwise, accounting is a sub function of
finance. This generates information or data relating to the operations or activities of the
firm. The product of accounting consists of financial statements like balance sheet, income
statement, sources and uses of funds statements and cash flow statement.

Accounts department can be defined as planning, organizing, directing, and controlling

financial activities in a business organization. So, it is a managerial activity concerned with
planning and controlling of financial management.

Accounts department mainly related with investment decisions, financing decisions,

dividend decisions, and enforcing financial decisions. It deals with finding out of various
sources for raising funds and its effective utilization. It includes cost control, financial
planning, management accounting, standard costing etc.
Although financial management and accounting go hand in hand, they are quite a few
differences between them. In accounting the revenue is recognized at the point of sale and
not when collected. Similarly, expenses are recognized when they are incurred rather than
when they are actually paid.

19
 FINANCIAL PERFORMANCE FINANCIAL PERFORMANCE OF
THE ORGANISATION

THREE YEARS FINANCIAL PERFORMANCE ANALYSIS

YE ARS

2019-2020 2020-2021 2021-2022

Fixed assets 9,138,756.30 13,165,063.02 16,650,236.02

Debtors balance 8,208,245.95 13,574,171.22 27,702,344.43

Credit total 9,688,484.46 11,988,200.10 18,322,939.00

Sales 45,685,265.36 80,265,263.25 95,265,458.26

Purchase 56,568,457.96 75,256,238.58 85,471,236.26

Expenses 8,568,228.89 13,963,268.82 14,857,473.99

The Organization was started in the year 1981. Quality alone was their goal at that time.
Since submersible manufactures was not that much popular and competitive, the growth of
the company was not affected. Indeed, the need for submersible increased rapidly due to
the increase in the need for the water. Ground water levels went very low such that
conventional motors like monobloc‟s could not draw water from a depth more than 30
feet. The growth in the early stages of the company is marked with their quality and
market monopoly of open well submersible.

SYSTEM

The manager, system is the sole responsible for the functioning of the system in an orderly
manner. The prime duty of the manager is to identify the application of computer in the
various fields within the company for an improved and effective communication. Now he
is assisted by computer literates who have been placed at latest one in each department.
The manager ensures the smooth functioning of the programs and rectifies the problems
encountered, if any. Any system requirement identified by the staff, or the management is

20
reported to the manager, system. A system study is done by the manager to assess the
requirement of the software and a feasibility report is presented to the MD for approval of
designing a system.

On confirmation, the systems manager proceeds in developing the software and

implements the same. The proper functioning of the software developed is checked,
verified and necessary modification are done, if necessary to the entire satisfaction of the
end-user and management.
The various software developed for the organization includes.
 Invoice

 Service

 Production

 Stores

 Despatch

 Payroll

 Branch stock maintenance

 Casting stock maintenance

 Debtor/Creditor

 Worker weekly wage report

3.7 QUALITY CONTROL DEPARTMENT

MATERIAL INWARD INSPECTION

The MIRI (Material Inward and Receiving Inspection) holds the name of the material
received, vendor details, the purchase order placed, purchase document details. An oral
requisition from the stores department on the receipt of material initiates the process. The
stores department prepares and issues the MIRI document which stands a format for QC.
The inspection is carried out by the QC engineer according to the Receiving Inspection
Method and Frequency and the test results are recorded in the MIRI. The monthly
inspection status report is prepared by the QC Engineers detailing the rejected materials,
vendor etc.

21
The operation is classified as,

 MATERIAL INWARD AND RECEIVING INSPECTION

 INSPECTION REQUISITION

 INSPECTION

 MONTHLY INSPECTION STATUS

 PRODUCTION AND QA

MODERN MANAGEMENT TECHNIQUES

C.R.I PUMPS INDUSTRIES is ISO 9001 company. The procedures, rules, and
regulations of the various departments in the organization are driven by ISO system.
Middle level management takes utmost care to maintain the quality and standard of the
products manufactured in the company. The top-level management also exerts pressure
constantly to assure and maintain optimum quality standards for the product range. The
output quality is standardized to maintain consistency to a certain extent in the
manufacturing cost.

C.R.I Pumps Industries holds first place among the submersible manufacturers, and this
enables the company to establish its stability in the market. The organization concentrates
in setting up a good HR division. Performance appraisal and performance appreciation
makes the project successful.

Human relation in the organization has good standards. The helps to have the stability of
the manufacturing unit. The periodical measuring of the individuals improves the
functional properties to the individuals and this gear up the organization‟s performance.
Top level management reduces the gap between the employer and the employer and the
employee through proper training programs.

During the mid’s the company policies such as dealership policy and distribution policy
was very attractive, so the dealer was able to easily get done their needs from the company
to cater customers. The company realized the competitive market as no submersible
manufacture are in the field. To cater their dealers and customers the company has
amended its policy to strengthen their services such as timely delivery, zero stock at
22
dealer point,

23
twelve hours clearance of serviced warranty and after warranty pumpsets. This
effectiveness they have achieved by adopting the modern administrative tool ISO. Since
accredited as an

ISO company in the year 2001, the company‟s growth is remarkable as the staff, the
worker and as the whole the company itself is driven by the ISO system.

3.8 PERSONNEL DEPARTMENT

The Manager, training is responsible for recruitment process also the Manpower
requirement, identified by the top management or department heads with a view to ensure
the activities are performed to the designed quality system is forwarded as a requisition for
manpower to the manager, training for further action, the training manager assesses the
need with assistance from concerned department authorized and on conformance prepares
a document detailing the requited skills, education, experience etc. And proposes the same
for the MD‟s approval the training manager identifies the suitable candidates and calls for
personal interview. The interview panel is formed by suitable persons to conduct a formal
interview. Selected candidates are appointed after the approval of MD. The recruitment
processes are classified as,

 MANPOTHEYR REQUIREMENT IDENTIFICATION

 REQUEST ASSESSMENT & APPROVAL

 INTERVIEW CALL

 RECRUITMENT

 REQUIREMENT

REPORT The training operation are classified

as,

 REQUIREMENT IDENTIFICATION

 REQUEST ASSESSMENT & APPROVAL

 TRAINING

 TRAINING REPORT

24
 TRAINING APPTRAISAL

 TRAINEE REPORT

25
All the staffs and workers are assessed on their capability and performance in the
company and suited training is imparted to meet the modern trend. The training manager
assesses the need for training with the help of the documented reports and if he finds
necessary, arranges for training with the confirmation from the MD. The suitable faculty
(in-house or external) handles the class to impart the necessary training. External training
conducted by reputed institution, is also attended by the staff on the approval of the MD,
recommended by manager, training.
The training manager maintains a record of all internal and external programmers and
details of the participants who participated in training. The trained participants are
evaluated on their performance by the end of the training or after a particular period and a
report of the same, submitted to the MD.

3.9 HUMAN RESOURCE DEPARTMENT

The Human resource department is an integral (necessary to make a whole) part of the
management. It is related with manpower. It is primarily concerned with the management
of employees at work and their interpersonal relations. Functions are recruitment,
selection, training, and development. Motivation and maintenance of human resource by
and with in the organization.

Human Resource Management is concerned with managing the human factor in the
organization. More specifically it not just deals with appointing people and giving pay
checks a regular basis but helps in bringing out the efficiency of the employees through
constant motivation and speedy redressed of employee related issues, which could arise
in an organization.

Human Resource Management function is applicable in both business and non-business

environments. It deals with personnel administration, staff management, manpower
management and labour relations in relation to the plans and policies formulated by the
organization.

26
 FUNCTIONS

Some of the functions of the human resource manager performs at

 Manpower Planning

 Job Analysis

 Recruitment

 Letter of appointment

 Wages and Salaries administration

 Training and Development

 Leave facilities.

 Job Evaluation

 Performance Appraisal

System The above functions are explained as

follows:

MANPOWER PLANNING

It can be put as a process wherein right people are appointed for the right jobs for which
they are economically useful. It can also be explained as a process wherein the shortage
and surplus of manpower are avoided through proper forecasting techniques, which can
be quantitative or qualitative in nature. In C.R.I PUMPS Pumps, the human resource
manager takes decisions on manpower planning while the production manager passes on
the required information.

JOB ANALYSIS

Job Analysis is the processes of collecting and studying information relating to operations
and responsibilities that people must undertake in their jobs. The two sub-divisions of job
analysis are job description and job specification.

RECRUITMENT

Recruitment is the process of finding and attracting capable applicants for employment.
The process begins when new recruits are sought and ends when their applications are
27
submitted. The result is a pool of applicants from which the employees are selected.

28
C.R.I PUMPS recruits fresh candidates by giving newspaper advertisements. Selection is
done based on the qualification and skills of the applicant.

The induction programmers are conducted for the selected candidates for a period of 3
months.

LETTER OF APPOINTMENT

After the new incumbent joints, the organization, he is issued a formal letter of
appointment, which lays down the terms and conditions of employment as well as details
of the remuneration package.

WAGES AND SALARIES ADMINISTRATION

Wages and salaries are given based on the company policies. It includes orders
legislations to regulate the levels or structure of wages and salaries with a view to achieve
economic and social objectives of the company.

TRAINING AND DEVELOPMENT

Training and Development is any attempt made to improve current and future employee
performance by increasing an employee‟s ability to perform through learning, usually by
changing the employee‟s attitude or increasing their skills and knowledge.

At C.R.I PUMPS Pumps, training and development programs are conducted for both
office staff and factory workers. For the office staff, training is provided through their
respective departmental heads. For factory workers, well-qualified personnel with
adequate expertise conduct the training programmed in technical aspects. Generally, the
duration of the training programmed in 3 months.

29
JOB EVALUATION

Job Evaluation is a process of analyzing and assessing various jobs systematically to

ascertain their relative worth in an organization. Jobs are evaluated based on their content
and are placed in order of their importance. Evaluating is done through feedback forms,
which are filled by employees who undergo training.

PERFORMANCE APPRAISAL SYSTEM

Performance Appraisal System is the systematic evaluation of the individual with respect
to employee‟s performance on the job and employee‟s potentials for development. It is an
objective assessment of an individual’s performance against well-defined benchmarks.
The company evaluates the performance level of each employee. The assessment of their
performance facilitates promotion succession plans etc. It also helps to assess the training
and development needs of the employees. It is an objective assessment of an individual’s
performance against well-defined benchmarks.

INFRASTURCTURE
o The organization has identified and provided the necessary building, workspace,
communication and other personnel facilities for manufacturing and supply of
finished goods.
o Adequate machines, measuring equipment including data processing system are
identified and provided.
o Additional facilities required are identified and providing through audits, customer
feed back/suggestion meetings, new products/technology etc.

30
 CHAPTER IV

CONCLUSION

This study gave me an exposure to the policies, procedures and other activities carried out
in the organization. The training provided by the company has helped me to acquire
practical knowledge on the various departmental and other management activities. It has
given me a lot of knowledge on the work certified out to improve the efficiency. The
employees of the company were supportive during the institutional training and also they
provided me a proper guidance and information about the institutional training. The
institutional training gave me an opportunity to learn and explore the work environment
and gain knowledge about those which will help me in future. It gave me an outlook of
workplace environment.

31