REPORT

VIETNAM EDTECH & ELEARNING LANDSCAPE |

edtechagency.net | nguyentrihien.com
 + 1 The world EdTech market
The World Market Overview

Vietnam EdTech Market

Information about E-Learning units 2 +

+ 3 Trend forecasting
Forecasts and information

www.nguyentrihien.com
Global EdTech Investment in 2021
Boom
Total investment in the global EdTech market in 2021 continues

to break the record with $53,68 billion.

$6600 billion Of which, investment from venture capital funds into start-ups
global education market
2021 has more than $20.8 billion over 1500 investments (an
increase of about 30% compared to 2020).

$280 billion
EdTech Market

www.nguyentrihien.com
49 + EdTech Unicorn in the world
EdTech 2021 grows more with many new Unicorns (there are 800 unicorns in the world)

According to GSV EDTECH 150

www.nguyentrihien.com
49 + edTech Unicorn in the world
EdTech 2021 grows more than 17 new Unicorns compared to 2020. (the world has 800 unicorns)

5 successful IPO units in the last 12 months, and 1 merged with another in 2015

Company Country Cluster Last Round Date Last Round Type Valuation

ByJu’s India Tutoring Oct 2021 $300M Series F $21B

Yuanfudao China Tutoring Dec 2020 $300M Series G $15.5B

Zuoyebang China Tutoring Dec 2020 $1.6B Series E+ $10B

BetterUp United States Corporate Learning Oct 2021 $300M Series E $4.7B

VIPKid China Language Sep 2019 $150M VC/PE Round $4.5B

Articulate United States Corporate Learning July 2021 $1.5B Series A $3.75B

Articulate Receives $1.5B in Series A Investment

Eruditus Receives $650M in Series D Investment
Unacademy Receives $440M in Series H Investment
www.nguyentrihien.com
China slumped nearly $8 billion in investment
In 2021, the investment in edtech companies decreased by nearly $8 billion compared to 2020

According to holoniq
www.nguyentrihien.com
Industry statistics top 1000 edTech in the world
Top 1000

According to holoniq
www.nguyentrihien.com
The eLearning Marketplace for
Business
Corporate E-Learning

This market is fragmented and has many product niches

www.nguyentrihien.com
Top LMS platform 2021
The LMS in the world

LMS
PLATFORM

Name Website
1 Adobe Captivate Prime adobe.com/products/captivateprime.html
2 TalentLMS www.talentlms.com
3 Docebo www.docebo.com
4 360Learning 360learning.com
5 LitmosLMS www.litmos.com

According to eLearning INDUSTRY

www.nguyentrihien.com
Top 10 most visited educational
websites
Educational Web sites around the world are of the highest interest

1 instructure.com
2 quizlet.com
3 udemy.com
4 brainly.co.id
5 scribd.com
6 brainly.in
7 blackboard.com
8 schoology.com
9 quizizz.com
10 duolingo.com

According to SimilarWeb, Feb 2022

www.nguyentrihien.com
The edTech Design approach is of
interest
OPUS

OBJECTIVES
Are the learning objectives specific and relevant?

By EAF USER
Does the product give users a meaningful
OPUS is the theoretical and practical framework for experience?
designing High-Quality Digital Learning Solutions
that meet the needs of the 21st Century.
PEDAGOGY
Is learning supported pedagogically?
The OPUS framework was designed by two Finnish
Pedagogical experts, Olli Vallo and Saila Juuti, who SUPPORT
have directly evaluated and certified hundreds of Does the user receive support to achieve the
EdTech products worldwide as EAF experts. learning goal?

www.opusedtech.com
www.nguyentrihien.com
EDTECH
VIETNAM

www.nguyentrihien.com
Overview of edTech & eLearning Market
2021
Vietnam edTech & eLearning witnessed many major deals in edTech.

More than $158 million is an estimated total investment in

edTech Vietnam in 2021. EdTech continues to be in top 3
Vietnam edTech industries of interest to investors to pour money..

market evaluation Highlights for 2021:

$5 billion + EdTech Techfest Village first launched the edTech Year Book which
ranked some edTech products in the fields
at the end of 2022 + Many edtech investment deals (11+ announced deals and dozens
of unpublished deals)
+ Many educational technology alliances are established
+ Foreign entities entering Vietnam's market more strongly

www.nguyentrihien.com
EdTech & eLearning is the top search
Increasing search for edTech & eLearning

Popular searches in 2021

Top Search Trends Online Learning1 How

1) euro schedule 1) Olm 1) How Azota monitored
2) Olm 2) Azota 2) How the ROI moved
3) VTV6 3) K12online 3) How the PCR test is performed
4) Azota 4) Vioedu 4) How the length of the electric current
5) Google Meet 5) Lms.vnedu is estimated
5) How the Ly dynasty is established

www.nguyentrihien.com
 Vietnam’s economy 2021
Economic bright spot

TOP economic events in VIETNAM include:

* Define the target of Vietnam's "dragon carp" in 2045

* “Revitalization Milestone 128”: Resolution 128, “Zero COVID-19” to “Safe, Flexible, Effective COVID-19
Adaptation and Control”

* GDP grew positively despite the pandemic: 2.58%.

* Booming securities: breaking many records, VN-Index first surpassed 1,500 points after 20 years.

* Manufactured in "wartime" style: "3 on the spot", "1 supply line 2 destinations"...

* "Eagle" of billion worth still comes to Vietnam during the pandemic: LEGO Group invests $1 billion in the
factory and many other major FDI projects..

* VinFast - Vietnamese car company launched 2 electric car models in the US..

* E-commerce and cashless payments "ascend“

* International tourists return: open to the sky.

www.nguyentrihien.com
Notable & Related Policies in Education
2021
Some points to pay attention to the development of educational technology

► September 2021, Circular 09/2021/TT-BGDDT regulating the management and

organization of online teaching
Link:https://luatvietnam.vn/giao-duc/thong-tu-09-2021-tt-bgddt-quy-dinh-
ve-quan-ly-va-to-chuc-day-hoc-truc-tuyen-200817-d1.html

► In August 2021, THE DIRECTIVE on the implementation of the task of the school
year 2021 - 2022 in response to COVID-19, continue to implement innovation and
persistence of the goal of quality education and training
Link:https://moet.gov.vn/content/vanban/Lists/VBDH/Attachments/2989/CT%
20800_BGD%C4%90T.pdf

► August 2021: Decree 81/2021/ND-CP on mechanisms, management, and

policies for tuition exemption and reduction
Link:https://luatvietnam.vn/tai-chinh/nghi-dinh-81-2021-nd-cp-ve-co-che-
thu-quan-ly-va-chinh-sach-mien-giam-hoc-phi-208409-d1.html

www.nguyentrihien.com
Education Sector Footprint 2021
The highlights of the education sector

► Minister Nguyen Kim Son received the task of "sector

commander" with impressive statements:
"real studies, real exams, real talent“

► The time of online learning for teachers and students is

unprecedentedly long in history.
In the past two years, nearly 20 million students, and more than 1
million teachers and lecturers did not go to school.

► Vietnam has the top 500 universities in the world for the
first time
for the first time, Vietnam has a higher education institution that
is ranked in the top 500 in the world according to THE World
University RANKINGS.

► The "Internet and Computers" program for children

as of October 25, the Education sector has mobilized 142.43 billion
VND, 28,477 tablets, 28,545 smartphones, and 79,425 other online
learning aids www.nguyentrihien.com
Imprint & startup Vietnam 2021
Vietnam has more than 3800 startups

Startup Vietnam records more than 1.3 billion USD investment

despite Covid-19
The country already has more than 3,800 startups, with 3 "unicorns" -
businesses valued at $1 billion - including VNG, VnPay, and MoMo along
with about 11 businesses valued at over $100 million.

TOP STARTUPS call for "immense" capital in 2021.

1.MoMo Wallet: $300m
2.Tiki: $258 million
3.VNLife: $250 million
4.Sky Mavis: $159.5 million
5.EQuest: $100 million
6.KiotViet: 45 million USD
7.Homebase: $30m
8.Katalon: $27 million
9.Whydah: $25 million
10.Telio: $22.5 million

www.nguyentrihien.com
 Foreign countries participating in the education in Vietnam
Foreigners interested in investing in Vietnam

Foreign investment (FDI) in Vietnam in Korea, Singapore, Australia, India,

2021 reached USD 31.15 billion (up 9.2% Japan, Finland ... continue to promote
c o m pa re d t o 2 0 2 0 ) , of w h i c h , t h e penetration into Vietnam's educational
processing and manufacturing industry technology schools.
attracted more than USD 18 billion.
I n M a y 2 0 2 1 , t h e e d u c a t i o n g ro u p
Notably, in 2021, Singapore's investment EQuest has received an investment of
was nearly 2.2 times that of South $100 million from KKR, one of the largest
Korea's and more than 2.7 times that of investment companies in the world,
Japan's. through the KKR Global Impact Fund.

Target in 2022, Vietnam attracts FDI of

over $40 billion.

TOTAL FDI INVESTMENT IN EDUCATION IN VIETNAM FROM 1989 TO DECEMBER 2021 WAS ABOUT $4.6 BILLION.

www.nguyentrihien.com
Noticeable investment deals in the edTech
market
Investment deals

No. Unit Time Deal size

1 Equest May, 2021 $100 million KRR (A section for edtech)
2 Elsa February, 2021 $15 million VI (Vietnam Investments) Group
3 MindX November, 2021 $3 million Wavemaker
4 Manabie March, 2021 $3 million Do Ventures
5 CoderSchool August, 2021 $2,6 million Monk's Hill Ventures
6 Clevai Vietnam September, 2021 $2,1 million Altara Ventures
7 Educa July, 2021 $2 million Redefine Capital Fund
8 Marathon August, 2021 $1,5 million Forge Ventures
9 …

Many investments have not been announced, or do not disclose deal sizes as hocvuic; lazi, Edmicro,
123Train...

www.nguyentrihien.com
Some Vietnam edTech investment funds
Interested EdTech investment funds

No. Name Website Additional information

1 CyberAgent https://www.cyberagentventures.com/en/ Invested in kyna.vn; topica
2 IDG Ventures http://idgvv.com.vn/en/ Invested in hocmai; violet
3 500 Startup https://500startups.com.vn/ Invested in Elsa
4 Patamar Capital http://patamar.com/ Invested in Topica
5 Nest Tech https://nesttech.com/ Invested in Edu2Review
6 ESP Capital https://www.espcapital.net/ Invested in uiza
7 Do Ventures https://doventures.vc/ Invested in Manabie

SOME OTHER FUNDS

EduLab Group EQT Cognita TAEL
Openspace Ventures IFC North Anglia Northstar Group
Mekong Capital TPG Navis Capital Partners TPG

www.nguyentrihien.com
edTech Vietnam at the awards
Multiple awards for edTech Vietnam

2021 edTech startup at domestic and foreign competitions

Azota Receives Gold Award for Bridging the Digital Gap
Awarded by the Ministry of Information and Communications
MVV (MVV Academy) has been honored with the Top 10
Vietnam Information Technology Enterprises Award 2021,
Edtech category
Master Le Quang Tuan is Vietnam's first teacher to receive the
Edutech Asia Award in the category of Edtech Leadership

www.nguyentrihien.com
Top 9 educational YouTube channels in Vietnam 2022
Educational YouTube channels in Vietnam

No. Channel Subscribers TOP

1 Elight Learning English 1,42tr EDUCATIONAL
2 Mr. Quang (Thầy Quang) 1,24tr YOUTUBE
3 Tuyensinh247.com 1,07tr CHANNELS IN
4 Successful lesson (Bài học thành công) 738N VIETNAM
5 Teach your baby to learn (Dạy bé học) 570N
6 The secret to success (Bí quyết thành công) 511N UPDATED 01/2022

7 BingGo Leaders 499N

8 Ngọc Automation 457N
9 Step Up English 389N

www.nguyentrihien.com
Top Vietnam edTech websites 2022
EdTech websites with high user traffic

Top 05 edTech & eLearning websites in

Vietnamby Traffic (Jan 2022)
1 azota.vn ↑
2 vietjack.com ↓
3 loigiaihay.com ≡
4 hoc247.net ≡
5 vnedu.vn ↑

www.nguyentrihien.com
International products of interest
When entering the Vietnam market

Kien Guru is a pioneering learning

Founded in 2014, application in Vietnam that builds
ClassIn is a virtual a huge inventory of nearly 200,000
classroom learning materials for all subjects
platform voted Top and becomes a comprehensive
50 Edtech globally learning solution for more than 1.5
by GSV. With the million Vietnamese students in
belief that a class grades 1 – 12.
is not a meeting,
ClassIn develops
simulation
teaching solutions
for up to 90% of
traditional
classrooms.

www.nguyentrihien.com
Educational technology events in 2021
Events related to educational technology

The "Search for start-up stars"

competition is part of Vietnam
Edtech day 2021, the pre-
Vietnam Techfest 2021 event,
par t of the Edtech Education
Village chain of activities.
On December 3, 2021, the
theme "Digital transformation in
Education: challenges and E d u c a t i o n Fa i r 2 0 2 1 o n t h e
expectations" gathered 200-300 online platform is the first
experts and organizations in the educational virtual exhibition
Edtech ecosystem: Government, o rg a n i z e d b y Vn E x p r e s s t o
schools, startups, businesses, create space for participants to
investors... search, interact, trade, or receive
advice as an offline event.

www.nguyentrihien.com
Featured edTech Events 2022
Some highlighted edTech events

NAME TIME PLACE WEBSITE

VIETNAM
1 Techfest 2022 11/2022 Vietnam techfest.vn
2 VIETNAM TECH CONFERENCE 02/2022 Vietnam vietnamtechconference.org
3 Education summit 09/2022 Vietnam educationsummit.vn

INTERNATIONAL
1 EdTechXEurope 2022 06/2022 London, UK edtechxeurope.com
2 EduTECH Asia 2022 08/2022 Singapore terrapinn.com/exhibition/edu
tech-asia

More info about events in 2022: https://blog.bizzabo.com/education-events

http://www.edtech.events/events/category/main_conferences/
https://www.terrapinn.com/events/all/education
www.nguyentrihien.com
Trends of concern
EdTech trends in the new period

TOP Trends for edTech units.

Ø Personalization of learning, AI applications

Ø Mobile learning
Ø Blended Learning
Ø Blockchain in education
Ø Augmented reality app, AR to content
Ø Gamification
Ø STEM/STEAM

www.nguyentrihien.com
Vietnam edTech landscape 2022
The edTech scene 2022
www.nguyentrihien.com

Kids – Early Childhood Education K12 Student & Worker

sunbot

… … …
Language For enterprise LMS, SAAS, Tool Mentor & Venture & Agency

… … … …
EdTech Market prediction 2022-2023
Forecasting the future market

• Investment in Edtech continues to grow significantly

• Forms of M&A and integration with EdTech increase
• Foreign countries continue to expand to bring products and
services into the Vietnam EdTech market

SUGGESTIONS:
ü Focus on product differentiation
ü Promote the user experience and keep
users in the product itself

www.nguyentrihien.com
Experienced professionals with 18 years of research, in-depth consulting
EdTech & eLearning.
+ Media on the largest edtech communities in Vietnam
+ Consulting to connect and EdTech market services
+ Consulting on product strategy, content, implementation of EdTech system
+ Support for Vietnam EdTech products to the world
+ Support Edtech products in the world in Vietnam

EDTECH CONSULTING, NETWORKING, AND INVESTMENT SERVICES

Link: https://forms.gle/LDsCrMaVxBL8Uptq5
website: edtechagency.net | nguyentrihien.com