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Lesson Plan

The document provides a lesson plan on digital marketing basics. It introduces digital marketing and its key components like SEO, social media marketing, content marketing, email marketing, and PPC advertising. It then discusses the benefits of digital marketing such as global reach, cost-effectiveness, measurable results, and targeted advertising. The lesson plan also covers the customer journey in digital marketing, common digital marketing tools and channels, and key metrics used to measure performance.

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Nawab ILyas
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16 views4 pages

Lesson Plan

The document provides a lesson plan on digital marketing basics. It introduces digital marketing and its key components like SEO, social media marketing, content marketing, email marketing, and PPC advertising. It then discusses the benefits of digital marketing such as global reach, cost-effectiveness, measurable results, and targeted advertising. The lesson plan also covers the customer journey in digital marketing, common digital marketing tools and channels, and key metrics used to measure performance.

Uploaded by

Nawab ILyas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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DECEMBER 28, 2023

BUSINESS TEACHING METHOD


LESSON PLAN

MUHAMMAD ILYAS

2022-1513
MORNING
Digital Marketing Basics
I. Introduction to Digital Marketing
Definition: Digital marketing refers to the use of digital channels, platforms,
and technologies to promote products or services to a target audience.

A. Key Components
1. Search Engine Optimization (SEO):
 Optimizing online content to improve its visibility on search
engines like Google.
2. Social Media Marketing:
 Utilizing social media platforms (e.g., Facebook, Instagram,
Twitter) for marketing and brand promotion.
3. Content Marketing:
 Creating and distributing valuable content to attract and engage a
target audience.
4. Email Marketing:
 Sending targeted messages to a group of people through email to
promote products or services.
5. Pay-Per-Click (PPC) Advertising:
 Paying a fee each time an ad is clicked, commonly associated with
platforms like Google Ads.

B. Benefits of Digital Marketing


1. Global Reach:
 Ability to reach a wide audience beyond geographical boundaries.
2. Cost-Effectiveness:
 Often more affordable compared to traditional marketing
methods.
3. Measurable Results:
 Digital marketing allows for tracking and analyzing campaign
performance.
4. Targeted Advertising:
 Precise targeting based on demographics, interests, and online
behavior.
II. The Customer Journey in Digital Marketing
Understanding the stages a customer goes through can guide digital
marketing strategies.

A. Awareness
 Objective: Make the target audience aware of your brand, product, or
service.

B. Consideration
 Objective: Provide information to help potential customers evaluate
your offering.

C. Decision
 Objective: Encourage the customer to make a purchase or take a
specific action.

D. Retention and Advocacy


 Objective: Retain customers and encourage them to become advocates
for your brand.

III. Digital Marketing Tools and Channels


A. Social Media Platforms
 Utilize platforms like Facebook, Instagram, Twitter, LinkedIn, and others
based on your target audience.

B. Google Ads
 Run paid advertising campaigns on Google to appear in search results
and on partner websites.

C. Email Marketing Tools


 Use email marketing platforms like Mailchimp or Constant Contact for
targeted campaigns.

D. Analytics Tools
 Employ tools like Google Analytics to track website traffic, user behavior,
and campaign performance.

IV. Key Metrics in Digital Marketing


1. Click-Through Rate (CTR):
 The percentage of people who click on an ad after seeing it.
2. Conversion Rate:
 The percentage of website visitors who complete a desired action.
3. Bounce Rate:
 The percentage of visitors who navigate away from the site after
viewing only one page.
4. Return on Investment (ROI):
Measure of the profitability of a marketing campaign.

SR# ACTIVITIES TIME


1 INTRODUCTION 5MIN

2 BENEFITS OF DIGITAL MARKETING 10MIN

3 THE CUSTOMER JOURNEY IN DIGITAL MARKETING 10MIN

4 DIGITAL MARKETING TOOLS AND CHANNELS 10MIN

5 KEY METRICS IN DIGITAL MARKETING 10MIN


TOTAL 45MIN

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