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Entrep Summative 2nd 2023

1. This document contains a summative test on entrepreneurship for Alejandro Firmeza Memorial National High School. 2. The test has two parts - a multiple choice section with 25 questions about marketing, research, entrepreneurship careers and functions. 3. The second part is an essay question asking students to discuss the competing forces in an industry environment and how it may affect pursuing business ventures.

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49 views

Entrep Summative 2nd 2023

1. This document contains a summative test on entrepreneurship for Alejandro Firmeza Memorial National High School. 2. The test has two parts - a multiple choice section with 25 questions about marketing, research, entrepreneurship careers and functions. 3. The second part is an essay question asking students to discuss the competing forces in an industry environment and how it may affect pursuing business ventures.

Uploaded by

jonadhemondeja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ALEJANDRO FIRMEZA MEMORIAL NATIONAL HIGH SCHOOL

Aguiauan, Miagao, Iloilo

ENTREPRENEURSHIP
Summative Test

“There is no secret to success.It is the result of preparation, hardwork, and learning from failure.”
-Colin Powell

Name:____________________________ Grade/Section:___________Date:___________Score:________

Test I. Multiple Choice: Write the letter of the correct answer on the space before each number.

__________1. The ultimate marketing strategy.


a. 7 P’s Model b. Marketing Mix c. People d. Branding
__________2. Where your product or service is actually sold.
a. Place b. Brand Name c. Services d. Promotion
__________3. The place occupied by products in the heart and minds of the consumers.
a. Branding b. Positioning c. Goods d. Place
__________4. A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.
a. Brand Name b. Positioning c. Branding d. Place
__________5. A powerful and sustainable high-level marketing strategy used to create or influence a brand.
a. Brand Name b. Positioning c. Branding d. Place
__________6. It is the most common way to gather primary research with the use of questionnaires or interview
schedule.
a. Interview b. Focus Group Discussion c. Survey d. Data Gathering
__________7. It is the traditional method of data collection which is normally done on personal manner with the
respondents.
a. Personal Interview b. Focus Group Discussion c. Survey d. Data gathering
__________8. A data gathering technique where it can be moderated to group interviews and brainstorming sessions
that provide information on user’s needs and behaviors.
a. Personal Interview b. Focus Group Discussion c. Survey d. Data Gathering
__________9. It refers to information gathered directly from the respondents who answered set of questions.
a. Primary Research b. Secondary Research c. Survey d. Data Gathering
__________10.. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
a. Data Gathering b. Survey c. Focus Group Discussion d. Interview
__________11. The way your product or service appears from the outside.
a. Price b. Marketing Mix c. Product d. Packaging
__________12. A marketing model that modifies the 4Ps model.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
__________13. Responsible for every element of your sales, marketing strategies, and activities.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
__________14. How a business creates awareness in the market?
a. Place b. Brand Name c. Services d. Promotion
__________15. It is intangible. Its example includes hair salons and accounting firms
a. Place b. Brand Name c. Services d. Promotion
that a company assembles to satisfy a target group better than its competitor.
a. Price b. Marketing Mix c. Product d. Packaging
__________17. The amount that a customer pays for to enjoy it.
a. Price b. Marketing Mix c. Product d. Packaging
__________18. An item that is produced to satisfy the needs of a certain group of people.
a. Price b. Marketing Mix c. Product d. Packaging
__________19. It is a tangible product. It’s example includes tires, MP3 players, clothing and etc.
a. Branding b. Positioning c. Goods d. Place
__________20. It can be intangible or tangible as it can be in the form of services or goods.
a. Price b. Marketing Mix c. Product d. Packaging
__________21. Which is NOT a career for an entrepreneur?
a. Business Consultant b. Sales c. Research and Development d. Domestic Helper

__________22. Which statements below is true?


a. Entrepreneur has limited career opportunities.
b. Entrepreneurs are prone to constant high income.
c. Entrepreneurs are contributor to the development of the society.
d. Entrepreneurs are the reasons for unemployment problem.
__________23. Which statements below is NOT true?
a. An entrepreneur will patiently wait for his efforts to bear fruit.
b. Entrepreneurs are prone to constant high income.
c. Entrepreneurs are contributor to the development of the society.
d. Entrepreneurs are the reasons for unemployment problem.
__________24. Which of the following is NOT a function of an Entrepreneur?
a. Skills management b.Risk taking c. Conduct research d. Make no changes with his product
__________25. ______________________ will determine entrepreneur possible customers in one locality.
a. Market design b.market strategy c. market research d. Market size

Test II. Essay: Discuss comprehensively.(Write your answer on the space below)

1.An industry environment is a competitive environment. Regardless of what product or services you
have, competition is always present. What are these competing forces and how it may affect your pursuing business
ventures. (20pts)

Prepared by :

Miss Jonadhe C. Mondeja


Subject Teacher Noted by :

____________________________
Parent/Guardian Name and Signature

EntrepL/2023/[email protected]
#2nd summative test/5-17-2023

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