GARIMA CHAUHAN

E-Mail: [email protected] | Mobile: +91 84110 00511

PROFILE
• I am a Healthcare Sales & Marketing Expert with an MBA and an Engineering
qualification. Also a HealthTech enthusiast.
• 12 yrs of experience in Healthcare Sales & Marketing & IT has given me
valuable insight into the nuances of the Healthcare industry.
• My experience includes :
• Developing sales & marketing strategies, innovative marketing ideas, creating promotions.
• Developing Marketing Plan & related strategic activities. Thereby managing the marketing
budget, enabling business specific campaigns, promotions and collateral to drive revenue.
• Developing alliances and partnerships, maintaining strong working relationship with various
industry stakeholders.
• Market research, Corporate Sales, B2B Sales, Key Account Management, Brand
Management, Corporate Communications, Event Management, Healthcare Marketing,
Campaign Management, Digital Marketing and Business Development.
• Had an opportunity to work with both HealthTech start-ups, MNC Hospitals.

KEY STRENGTHS

• Entrepreneurial Mindset • Marketing Strategies & Campaigns

• Leadership Skills • Corporate Communications
• Relationship Building • Business Development
• Steering Company Strategy • Stakeholder Management
• Industry Awareness • Event Planning & Management
EMPLOYMENT HISTORY

➢ Current Company Name: Healthians

Role: AVP - Corporate Sales
Duration: Jun 2019 to Present
Location: Gurgaon, Haryana
Description:
Healthians, founded in 2015 is India's largest doorstep health test provider, trusted by over 7,50,000
households. I am Reporting to the COO and responsible for establishing the B2B Vertical PAN INDIA from
scratch for Healthians: Corporate Business and Strategic Alliances

• Corporate Business:
o Freemium Corporate Camps: Introduced and Setup the network of corporate camps PAN
INDIA. Planned and executed more than 100 camps in 8 months in Delhi/NCR, Mumbai, Pune,
Bangalore, Hyderabad, Lucknow. Launched cities like Ahmadabad, Kolkata.
o Developed the Lead generation model through these Corporate Camps, resulting in direct and
indirect business from employees and families.
o Corporate Annual Health Check-up: Acquisition of new corporate clients and increasing
market penetration, lead generation, deal closing responsibilities. Strategized and executed
Annual Health Check-up Business from Key Corporate.
o Affinity Corporate Tie-ups for discounted services for corporate employees and family
members. Marketing Campaign, Mailers, SMS Blast for reaching employee households
 • Strategic Alliances for B2B2C business:
o Developed the business partnership funnel from scratch, getting business from affiliates like
Insurance companies, TPAs, Corporate Wellness Cos, Health Tech Ecom, Telemedicine,
Healthcare aggregators.
o Mapping Clients' requirements, sharing commercial proposals
o Generated new partnership through building relationships
• Capability Building : Envisioned and managed end to end Home ECG testing for Healthians. Lead the
project, managing internal stakeholders from Operations, Tech, Business and BI. Thereby widened the
scope of services for B2B and B2C offerings.
• New Corporate Products: Developing Growth Strategies through ideation and execution of:
o One of a kind Insurance Tech Project to pitch Insurance to existing Healthians customers and
new to company customers
o Workplace Certification Program for Security Guard Companies and Restaurants
o Doorstep COVID Screening and Testing
• Investor Relationships: Single Point of contact between the Investor companies and Healthians for
various partnership projects and enriching the association
• Researching business opportunities and viable income streams
• Confidence building exercise with stake holders, negotiations, follow-up for approvals
• Attending to after sales support discussions with clients and analysing the client's requirement

Accomplishments:

• On boarded the Biggest Corporate account the company has ever seen for Annual Health Check-up.
• Widened the scope of Corporate Services from only Pathology to Radiology inclusive.

➢ Company Name: DocOnline Health India

Role: AVP - Corporate Relations
Duration: Nov 2017 to May 2019
Location: Mumbai & Pune, Maharashtra
Description:
DocOnline is a Telemedicine Platform. It provides Online Doctor Consultation services through Mobile
and Web based Solutions. I am Reporting to the CEO and am responsible for company business
management for Maharashtra Region.

• Building and maintaining a strong brand & company product through leadership and relationship
management activities. Brand Creation & marketing plans.
• Oversee marketing content development, corporate presentations, brochure content, intro videos,
YouTube customer videos.
• Set-up office and business processes. Implemented operational policies and a strategic plan in setting
up Mumbai and Pune Market
• Developed Business Plan for Sales Vertical. Set-up Mumbai and Pune Revenue Streams from B2B, B2C
and B2G Vertical. B2C Large Scale Events.
• Identified, on-boarded and enabled channel partners eco-system. Sales Team Management for
Maharashtra region. Selling to recruits, to partners, to customers, to influencers and to any industry
stakeholder contributing in company growth.
• Re-organizing business verticals, evolving pricing strategies.
• Attending Industry events, networking, speaking at start-up conventions.

➢
➢ Company Name: Pixel Health Inc
Role: General Manager - Sales & Marketing
Duration: Jul 2016 to Oct 2017
Location: Mumbai & Pune, Maharashtra
Description:
Pixel Health is a global healthcare initiative that blends a cloud-based patient engagement platform with
Care management services to deliver optimal patient outcomes across multiple health Systems,
aggregating all health care services while uniquely stratifying patients & providers at the community
level.
I was responsible for developing National Sales & Marketing Strategies for the Mobile platform from
Pre-Launch to Post-Launch, especially for Mother & Child Vertical.

• Developed Product guidelines for the Tech team building the Mobile Application.
• Created the Mother & Child Program, including the Scope of offerings (Products & Services), Product
Packages, Plans and Subscription Model.
• Devised pre-launch marketing plan for Zaizava (Mobile Health App targeted for Babies aged 0-2 yrs)
• Driving Corporate Wellness Program for all four company verticals in India.
• Planned and Executed big budget Wellness Programs under Occupational Health vertical driving 80%
revenue of the company.
• Developed Partnerships with hospitals, diagnostic centres, physicians, clinics, pharmacies and
strategic alliances with other Healthcare stakeholders.

Accomplishments:
➢ Driven 80% revenue of the company.
➢
➢ Company Name: Franchise India Brands Ltd
Role: Asst General Manager – Marketing & Business Development
Duration: Dec 2014 to Jun 2016 (1 Year 7 Months)
Location: Pune, Maharashtra
Description:
Devising Business opportunities and getting Brands (Healthcare and other sectors) on board who are
interested in business expansion through Franchise Model on PAN India basis.

• Research and conclude new business initiatives, to approach for increasing the clientele for higher
business volumes.
• Approach prospective clients and generate business by doing background work on client information
• Identify client business needs and business challenges, forecast requirements, and work on proposals
for customized business solutions.

Accomplishments:
Highest Revenue Generated in the month of Feb’ 15 among the entire Pune Sales Team of 50 People.
➢
➢ Company Name: Columbia Asia Hospitals Pvt Ltd.
Role: Asst Manager - Marketing
Duration: Aug 2012 to Dec 2014 (2 Years 4 Months)
Location: Pune, Maharashtra
Description:
Responsible for all the Revenue coming from the corporate vertical.

• Corporate Tie-ups: Liasioning with corporate to create business & brand awareness. Annual Health
Check, Pre-employment Health Checks, Employee Privileges, Medical Partner & Account
Management.
 • Event Planning: Planning and Conducting Corporate & Neighbourhood Wellness Programs such as
Health Talks, Awareness sessions and Health Checkups. Organizing BTL Activities such as Marathons
for bringing business, stakeholder engagement & for increased brand visibility.
• Outdoor Advertising: Strategic Site selection for Hoardings, Kiosks etc. and Rate negotiations.
• Vendor Management: Communicating & Negotiation with suppliers & vendors.
• Designing Marketing Collaterals: Communication through Company Brochures, Newsletters, Posters,
EDMs, Letters, Hoardings, Kiosks, and Standees etc.
• Business Development: Responsible for bringing business from corporate and strategic planning to
maximize growth and profitability.
• Media Planning: ATL initiatives, Conceptualisation & execution of launch campaign in Radio & Print
Media. Health tips, Ad spots, Advertorials, Drs Interview etc.
• Direct Marketing: Organising Community outreach programs in the catchment area for directly
addressing the members of the target market. BTL initiatives to directly communicate with the
customer.

Accomplishments:
Awarded the Best Marketing Presentation award among the 15 Units participating in Columbia Asia’s
Annual Marketing Manager Meet.
➢
➢ Company Name: International Oncology Services Pvt Ltd. in Joint Venture with
Dr L H Hiranandani Hospital, Mumbai
Role: Asst Manager - Marketing and Corporate Communication
Duration: March 2011 to Jul 2012 (1 Year 5 Months)
Location: Mumbai, Maharashtra
Description:

• Brand Development of the organization as a World Class Cancer Care Company.

• Event Planning for creating business, stakeholder engagement & for increased brand visibility.
• Corporate Communications & tie-ups to create business & brand awareness.
• Full responsibility and decision-making authority for all marketing planning, activities; complete
communication with company’s stakeholders Doctors, Hospitals.
• Website development, online marketing and web presence.
• Formulating & Implementing Branding Guidelines for the Mumbai Centre.
• Responsible for managing new business development and strategic planning to maximize growth and
profitability. Formulated annual marketing plan & marketing budget for the company.

Key Achievements

• Created a brand image and increased visibility for the company through effective communication
& relationship building with all stakeholders especially in Mumbai.
• Developed a more robust website and comprehensive internet strategy.
• Established Branding Guidelines for the company and its Mumbai Centre.

PGDM-IB from K. J Somaiya Mumbai: June 2009 – March 2011 (please refer academic profile)

➢
➢ Company Name: Alcatel - Lucent India
Role: Engineer
Duration: Jan 2009 to May 2009 (5 Months)
Location: Gurgaon
 Description: Identification of customer requirements, analyzing & designing changes in the
application with modification of business processes.

➢
➢ Company Name: Larsen & Toubro InfoTech
Role: Software Engineer
Duration: Jul 2006 to Dec 2008 (2 Years 6 Months)
Location: Mumbai
Description: Identification & execution of application level, database and business process level
changes for three web-based applications. Quality Manager for 15 web
applications. Auditing & supervising the adhered standards.

Accomplishments: Winner of Employee of the Month award (July 2007).

ACADEMIC PROFILE

Degree Institute / School Board Year Results

PGDM-International K. J. Somaiya Institute of Management SIMSR 2009-11 60%
Business Studies & Research Institute, Mumbai
B.Tech (Electronics ABES Engineering College, Ghaziabad U.P Technical 2006 73%
& Communication) university
HSC Kendriya Vidyalaya Shalimar Bagh, Delhi CBSE 2002 79%
SSC Kendriya Vidyalaya Shalimar Bagh, Delhi CBSE 2000 79%

ACADEMIC CREDENTIALS

• Won University Rank in 7th semester in B.Tech

• Have been in top 3 ranks throughout the academic career
• Secured many academic scholarships

Position of Responsibility

• Enthusiastic member of Marketing Committee at SIMSR (2009-2011).

• Head of college Debaters’ Club for 2005 and 2006.
• Coordinator and anchor of college fest in 2005 and 2006.

Extramural Engagements

• Actively participated in Amaethon 2010 at IIM-A.

• Secured First Rank in Advertisement making competition at IIT Roorkee and TISS Mumbai.
• First Rank in Debates, Declamation and speeches in all competition in School and College.
• Prizes in Dance and Poetry at school and college level.
• First Rank on delivering a seminar on GSM in 2005.

Professional Dossier

Date of Birth : 24th July 1985

Present Address : Delhi/ NCR
Gender : Female
Marital Status : Married