Case Write Up
Case Write Up
Marketing of Services
Case Write-up
Submitted by:
Group 1
Aman 150009
Anamika 150011
Dr. Shouldice opened his first hernia clinic in 1945. He quickly developed a reputation for his
high success rate and low recurrence rate. In 1954, he moved his clinic to a larger facility in
Richmond Hill, where it remains today.
Shouldice Hospital's mission is to provide "the world's best care for inguinal hernias." The
hospital is committed to providing its patients with high-quality, compassionate care in a
comfortable and supportive environment.
The Shouldice method is a minimally invasive surgical technique that repairs inguinal hernias
using local anesthesia instead of general anesthesia. The procedure is typically completed in
about 30 minutes. Patients are discharged from the hospital the same day and are able to
resume most of their normal activities within a few days.
There are a number of key factors that contribute to Shouldice Hospital's success:
Focus on specialization: Shouldice Hospital only performs one type of surgery: inguinal
hernia repair. This allows the surgeons to develop a deep expertise in the procedure and
achieve consistently high results.
High volume: Shouldice Hospital performs over 3,500 hernia surgeries each year. This high
volume allows the surgeons to maintain their skills and efficiency.
Teamwork: The surgeons, nurses, and other staff at Shouldice Hospital work closely together
as a team. This teamwork is essential to providing high-quality care to patients.
Patient satisfaction: Shouldice Hospital is known for its high patient satisfaction ratings.
Patients appreciate the personalized care they receive and the positive outcomes they
achieve.
Challenges
One of the biggest challenges facing Shouldice Hospital is its limited capacity. The hospital
only has 35 beds and a waiting list of several months for surgery. Shouldice Hospital is
considering expanding its capacity, but this would require a significant investment.
There are a number of lessons that other healthcare organizations can learn from Shouldice
Hospital:
Focus on specialization: Healthcare organizations can improve their quality of care and
efficiency by focusing on a specific area of expertise.
High volume: Healthcare organizations can improve their skills and efficiency by performing
a high volume of procedures.
Teamwork: Healthcare organizations can improve the quality of care they provide by
fostering a culture of teamwork and collaboration.
Patient satisfaction: Healthcare organizations can improve patient satisfaction by focusing on
personalized care and positive outcomes.
Conclusion