MODULE 1 – READING BOOK (ANSWER KEY)

READING 1
UNIT 1 - ORGANISATION
READING 1
PRE-READING TASK
● Lead-in
● Vocabulary

1. e 2. c 3. b 4. f 5. d 6. a 7. h 8. g

● Guiding question
common ways in which companies or other organisations are structured.

WHILE READING TASKS

● Choose the best answer for each question.

1. c 2. a 3. a 4. b 5. a 6. c 7. d 8. b

● Decide whether these statements are true (T) or false (F).

1. T 2. F 3. F 4. T 5. F
 Vocabulary

Delegate decision making; Delegate responsibilities

Give instructions
Make decisions
Motivate staff
Take decisions; Take responsibilities

POST-READING TASK
● Speaking

UNIT 2 - BRANDS
READING 1
PRE-READING TASKS

 Lead-in: (Suggested answers)

1. Holistic marketing is a marketing strategy in which all the company's departments work together to
accomplish shared goals and support the company's purpose.

2. Traditional marketing works in traditional marketing departments on isolated advertising projects.

Holistic marketing, in contrast, goes beyond the marketing department and integrates it with all
business functions.

 Vocabulary

1. j 2. i 3. h 4. g 5. f 6. d 7. e 8. b 9. c 10. a

WHILE-READING TASKS

 Choose the best answer for each question.

1. C) Engaging employees in cross-functional teams
2. A) Marketing involves all aspects of a business.
3. A) A surplus of goods and a shortage of customers
4. A) Holistic marketing aims to unify a market, while market segmentation divides it.
5. C) Connecting marketing to business strategy, engaging employees, and cross-functional teams

 Decide whether these statements are true (T) or false (F).

1. T 2. F 3. F 4. F 5. T

 Answer the following questions.

1. Who were some of the early proponents of holistic marketing, and what did they believe about the
role of marketing in business?
Some of the early proponents of holistic marketing were Regis McKenna and Philip Kotler. Regis
McKenna argued that marketing is everything and everything is marketing, while Philip Kotler
emphasized the increasing importance of marketing in modern economies due to a surplus of goods
and a shortage of customers.

2. What are some of the key principles of holistic marketing, as discussed in the article?
Holistic marketing involves identifying opportunities, designing products and services, and building
the infrastructure to support them across all business functions. It also considers the broader impact of
the business on society, the economy, and customers' lives.

POST-READING TASKS
 Fill in the blanks with the appropriate prepositions from the text.

1. across
2. of
3. in … of
4. to … across
5. with … at

UNIT 3: BUSINESS STRATEGY

READING 1

PRE-READING TASKS

● Lead-in
● Vocabulary
1. human capital - h
2. management theory - c
3. economic geography - b
4. sprawling - f
5. leases - g
6. locational strategy - a
7. afterthought - d
8. forethought - e

WHILE-READING TASKS

Read the article and answer the following questions.

Choose the best answer:

1. b 2. d 3. a 4. b 5. c
Decide whether these statements are true (T) or false (F).
1. T 2. F 3. F 4. F 5. F

Choose the preposition that best fits the context of the sentence.

1. a) in 2. a) over 3. d) by, on, from 4. a) in 5. a) in 6. d) for, in

POST-READING TASKS

UNIT 4: LOGISTICS
READING 1
PRE-READING TASKS
● Lead-in
● Vocabulary
1. d 2. a 3. g 4. f 5. c 6. b 7. e

● Guiding question
What is the text about? (Tick all that apply)
 Logistics is a part of supply chain management.
 Logisticians are in charge of customs documentation.

WHILE-READING TASKS
● Comprehension questions
1. What does the term “logistics” include?

Answer: It is not only the management of the flow of goods, information, and other resources,
energy, and people between the point of origin and the point of consumption, but also the integration
of information, transportation, inventory, warehousing, material handling, packaging, and security.

2. What does the term “supply chain” mean?

Answer: It is a network of facilities and distribution options that performs the function of
procurement of materials, transformation of these materials into intermediate and finished products,
and the distribution of these finished products to customers.

3. What is logistics management?

Answer: It is part of supply chain management that plans, implements, and controls the efficient flow
and storage of goods, services and related information between the point of origin and the point of

4. What do service providers do in order to increase efficiency of the supply chain?

Answer: They use the latest system and techniques to re-engineer the process.

5. What process is called “logistics re-engineering” and why do service providers use it?

Answer: The process that focuses on increasing efficiency of the supply chain and improving service
levels by using the latest systems and techniques.

6. What factors does this process consider?

Answer: It considers the nature of the product, the optimal or preferred location of source or
manufacture, freight and transport costs and the destination market, seasonal trends, import and export
regulations, customs duties and taxes, etc.

7. What are the main functions of a qualified logistician?

Answer: They are inventory management, purchasing, transportation, warehousing, consultation and
organizing and planning of these activities

8. What are professional logisticians responsible for?

Answer: They are responsible for the life cycle and supply chain operations of a variety of products
as well as customs documentation.

● Vocabulary
Translate the following logistics terms.

English terms Vietnamese equivalents

1. supply chain Chuỗi cung ứng

2. inbound logistics Logictics đầu vào

3. outbound logistics Logistics đầu ra

4. logistics management Quản trị logistics

5. procurement Thu mua

6. storage of goods Lưu trữ hàng hóa

 7. logistics re-engineering Tái cơ cấu hoạt động Logistics

8. freight Cước vận chuyển

9. seasonal trend Xu hướng theo mùa

10. inventory Hàng tồn kho

11. customs documentation Chứng từ hải quan

 TRUE & FALSE

Decide whether the following statements are true (T) or false (F).

1. F 4. F 7. T 10. T
2. T 5. F 8. F 11. T
3. F 6. T 9. F 12. F

POST-READING TASK
 Complete the passage below with the words from the box.
1. chain 5. service
2. origin 6. operational
3. outbound 7. activities
4. procurement 8. technology

UNIT 5: CORPORATE CULTURE

READING 1

PRE-READING TASKS

 Lead in
 Vocabulary

1. d 2. a 3. h 4. f 5. b 6. j 7. g 8. c 9. e 10. i

 Guiding question
What is the text about? (Tick all that apply)
 The importance of corporate culture for business success.
 Key elements of a strong corporate culture.
 Building a positive corporate culture: strategies and best practices.

WHILE-READING TASKS

● Comprehension questions

1. What is corporate culture?

Answer: Corporate culture is the shared values, attitudes, beliefs, behaviors, and practices that define
an organization's identity and guide its operations.

2. Why is corporate culture important for businesses?

Answer: Corporate culture is important for businesses because it can attract and retain talent, enhance
employee engagement and motivation, improve productivity and innovation, foster customer loyalty,
and build a positive reputation.

3. What are some of the key elements of a strong corporate culture?

Answer: Some key elements of a strong corporate culture include clear values and purpose, ethical
leadership, employee engagement, diversity and inclusion, and ethics and integrity.

4. What are Google’s values?

Answer: Google’s values are innovation, openness, and transparency.

5. What must leaders do to shape the corporate culture?

Answer: Leaders must embody the organization's values and purpose, set the tone for behavior and
performance, and create a supportive and inclusive work environment.

6. Why is employee engagement important for a strong corporate culture?

Answer: Employee engagement is important for a strong corporate culture because it promotes a sense
of belonging, purpose, and autonomy among employees. Engaged employees are more likely to be
productive, innovative, and committed to the organization's success. They are also more likely to
provide excellent customer service and act as brand ambassadors.

7. What are some benefits of prioritizing diversity and inclusion?

Answer: Companies that prioritize diversity and inclusion are more likely to attract and retain talent,
improve innovation and creativity, and enhance their reputation as socially responsible organizations

8. What is the role of ethics and integrity in corporate culture?

Answer: Ethics and integrity set high standards of conduct, transparency, and accountability.

9. How can organizations build a positive reputation through a strong corporate culture?
Answer: (Possible answer) Organizations can build a positive reputation through a strong corporate
culture by promoting their values and purpose, engaging employees, creating a diverse and inclusive
work environment, and upholding ethics and integrity in their business practices. OR by creating a
culture that fosters innovation, collaboration, and commitment to customers, employees, and society”

 Match these words to make noun-noun partnerships from the article.

1. d 2. a 3. f 4. g/e 5. h 6. e/g 7. c 8. b

 Complete the following sentences with the words/phrases in the box.

1. corporate culture
2. transparency
3. mission
4. financial performance
5. brand ambassador

POST-READING TASKS

UNIT 6: LEADERSHIP

READING 1

PRE-READING TASKS
 Lead-in
 Vocabulary
Match the words to their definitions.
1. implement 2. acquisition 3. adapt 4. downturn 5. top-notch

Fill in the blanks to complete the sentences by using the following words.
1. d 2. a 3. b 4. e 5. c

WHILE-READING TASKS
  Comprehension questions.
Choose the best answer.

1. a) Developing effective leadership practices.

2. d) Revise and prioritize company objectives.

3. c) Job security and workplace tension

4. c) Cutting costs by eliminating unnecessary positions

Decide whether these statements are true (T) or false (F).

5. F 6. T 7. F 8. T
Which word/ phrase does each of the following word refer to?
9. … which will improve your company's future competitive position  bargains
10. … support their people …  (of) leaders and managers

POST-READING TASK