lOMoARcPSD|27969064

Food delivery business plan example

entrepreniorship (University of Sargodha)

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Food Delivery

BUSINESS
PLAN
Your Favourite Food delivery Partner..

Prepared By 10200 Bolsa Ave, Westminster, CA, 92683

John Doe [email protected]

(650) 359-3153 https://upmetrics.co

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1.

Executive Summary
Business Overview
Our vision and mission statement
Our Values
Objectives
Startup Summary

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Business Overview
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Our vision and mission statement

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Our Values
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Objectives
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Startup Summary

3 Year profit forecast

Sales Gross Margin Net Profit

15.00k

10.00k

5.00k

0
Year1 Year2 Year3

Financial Year Sales Gross Margin Net Profit

Year1 10000 500 6000

Year2 12000 800 8000

Year3 14000 1200 10000

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2.

Company Overview
Registred name and corporate structure
Company Location
Company Resources
The Financing
Investor Equity
Funding Required

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Registred name and corporate structure

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Company Location
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Company Resources
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The Financing
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Investor Equity
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Startup cost

Amount
3.00k

2.00k

1.00k

0
Expenses Assets Investment

Cost distribution Amount

Expenses 1550

Assets 1800

Investment 2050

Funding Required
The detailed startup requirements and expenses are given in the table below.

Start-up Expenses Amount

Legal $75,500

Consultants $0

Insurance $62,750

Rent $22,500

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Start-up Expenses Amount

Research and Development $42,750

Expensed Equipment $42,750

Signs $1,250

TOTAL START-UP EXPENSES $247,500

Start-up Assets $0

Cash Required $322,500

Start-up Inventory $52,625

Other Current Assets $222,500

Long-term Assets $125,000

TOTAL ASSETS $121,875

Total Requirements $245,000

START-UP FUNDING $0

START-UP FUNDING $273,125

Start-up Expenses to Fund $121,875

Start-up Assets to Fund $195,000

TOTAL FUNDING REQUIRED $0

Assets $203,125

Non-cash Assets from Start-up $118,750

Cash Requirements from Start-up $0

Additional Cash Raised $118,750

Cash Balance on Starting Date $121,875

TOTAL ASSETS $0

Liabilities and Capital $0

Liabilities $0

Current Borrowing $0

Long-term Liabilities $0

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

TOTAL LIABILITIES $0

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Start-up Expenses Amount

Capital $0

Planned Investment $0

Investor 1 $312,500

Investor 2 $0

Other $0

Additional Investment Requirement $0

TOTAL PLANNED INVESTMENT $695,000

Loss at Start-up (Start-up Expenses) $313,125

TOTAL CAPITAL $221,875

TOTAL CAPITAL AND LIABILITIES $221,875

Total Funding $265,000

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3.
Products and
Services
The Order Process For Both Sides
Regulatory Requirements

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Products and services

On-demand delivery app Offer & Deals

Provision of a community-based on- Houston Food Delivery will allow its
demand delivery app that connects users to browse through the number
the restaurant to the local of different restaurants’ offers, price-
community by providing on-demand lists, and menus and easily order.
delivery from local restaurants.

Managing all the orders online Provision of deliverers

who deliver the orders

The Order Process For Both Sides

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Regulatory Requirements
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4.

Market Analysis
On-Demand Delivery Market
The United States Market

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On-Demand Delivery Market

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The United States Market

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5.
Strategy &
Implementation
SWOT Analysis
Threats Mitigation
Marketing And Sales Plan

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SWOT Analysis

Strengths Weaknesses

Experience in using similar apps Limited funds to start up

A unique app that is customized to the Low brand recognition: We will
client’s taste leverage aggressive marketing in the
first few years of operations to build
Well-established and efficient brand awareness and gain the loyalty
operational plan with the aid of of users
technology
Exceptional customer service
Fast delivery service
Focus on groceries, restaurants,
retailers, etc.
Boosting stores and restaurant sales
and empowering drivers
Simple-to-use, fast, transparent,
reliable, and secure platform
Safe and accessible storage type

Opportunities Threats

The growing mobile app market and Intense competition from existing apps
increasing internet penetration and platforms alike
worldwide
Susceptibility of the platform to
The increasing rate of dining out and cyberattacks
online order.
Uncertainty about the economic
Opportunity to penetrate prospective outlook especially with the COVID-19
markets in various American regions pandemic outbreak
with our interactive app
Technological advancement offering
improvements to mobile apps

Threats Mitigation
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Marketing And Sales Plan

Objectives
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Pre-Launch
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Launch Day
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Post-Launch
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6.

Personnel plan
Average Salary of Employees

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Average Salary of Employees

The following table shows the forecast data about the salaries of the employees for the next three
years:

Year 1 Year 2 Year 3

Accountant $85,000 $95,000 $105,000

Sales Executives $45,000 $50,000 $55,000

Delivery Boys $550,000 $650,000 $750,000

Managers $145,000 $152,000 $159,000

Application/Web Developers $50,000 $55,000 $60,000

Marketing Executives $87,000 $94,000 $101,000

Customer & Support Representative $42,000 $45,000 $48,000

Total Salaries $1,004,000 $1,141,000 $1,278,000

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7.

Financial Plan
Important Assumptions
Brake-even Analysis
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet
Business Ratios

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Important Assumptions

The financial projections of the company are forecast on the basis of following assumptions. These
assumptions are quite conservative and are expected to show deviation but to a limited level such that
the company’s major financial strategy will not be affected.

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 10,00% 11,00% 12,00%

Long-term Interest Rate 10,00% 10,00% 10,00%

Tax Rate 26,42% 27,76% 28,12%

Other 0 0 0

Brake-even Analysis

Monthly Units Break-even 5530

Monthly Revenue Break-even $159 740

Assumptions:

Average Per-Unit Revenue $260,87

Average Per-Unit Variable Cost $0,89

Estimated Monthly Fixed Cost $196 410

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Projected Profit and Loss

Year 1 Year 2 Year 3

Sales $309 069 $385 934 $462 799

Direct Cost of Sales $15 100 $19 153 $23 206

Other $0 $0 $0

TOTAL COST OF SALES $15 100 $19 153 $23 206

Gross Margin $293 969 $366 781 $439 593

Gross Margin % 94,98% 94,72% 94,46%

Expenses

Payroll $138 036 $162 898 $187 760

Sales and Marketing and Other Expenses $1 850 $2 000 $2 150

Depreciation $2 070 $2 070 $2 070

Leased Equipment $0 $0 $0

Utilities $4 000 $4 250 $4 500

Insurance $1 800 $1 800 $1 800

Rent $6 500 $7 000 $7 500

Payroll Taxes $34 510 $40 726 $46 942

Other $0 $0 $0

Total Operating Expenses $188 766 $220 744 $252 722

Profit Before Interest and Taxes $105 205 $146 040 $186 875

EBITDA $107 275 $148 110 $188 945

Interest Expense $0 $0 $0

Taxes Incurred $26 838 $37 315 $47 792

Net Profit $78 367 $108 725 $139 083

Net Profit/Sales 30,00% 39,32% 48,64%

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Profit Yearly

Profit
15.00k

10.00k

5.00k

0
Year1 Year2 Year3

Financial Year Profit

Year1 10000

Year2 12000

Year3 14000

Gross Margin Yearly

Gross Margin
15.00k

10.00k

5.00k

0
Year1 Year2 Year3

Financial Year Gross Margin

Year1 10000

Year2 12000

Year3 14000

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Projected Cash Flow

Cash Received Year 1 Year 2 Year 3

Cash from Operations

Cash Sales $40 124 $45 046 $50 068

Cash from Receivables $7 023 $8 610 $9 297

SUBTOTAL CASH FROM OPERATIONS $47 143 $53 651 $59 359

Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0

New Current Borrowing $0 $0 $0

New Other Liabilities (interest-free) $0 $0 $0

New Long-term Liabilities $0 $0 $0

Sales of Other Current Assets $0 $0 $0

Sales of Long-term Assets $0 $0 $0

New Investment Received $0 $0 $0

SUBTOTAL CASH RECEIVED $47 143 $53 651 $55 359

Expenditures from Operations

Cash Spending $21 647 $24 204 $26 951

Bill Payments $13 539 $15 385 $170 631

SUBTOTAL SPENT ON OPERATIONS $35 296 $39 549 $43 582

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0

Principal Repayment of Current Borrowing $0 $0 $0

Other Liabilities Principal Repayment $0 $0 $0

Long-term Liabilities Principal Repayment $0 $0 $0

Purchase Other Current Assets $0 $0 $0

Purchase Long-term Assets $0 $0 $0

Dividends $0 $0 $0

SUBTOTAL CASH SPENT $35 296 $35 489 $43 882

Net Cash Flow $11 551 $13 167 $15 683

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Cash Received Year 1 Year 2 Year 3

Cash Balance $21 823 $22 381 $28 239

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Projected Balance Sheet

Assets Year 1 Year 2 Year 3

Current Assets

Cash $184 666 $218 525 $252 384

Accounts Receivable $12 613 $14 493 $16 373

Inventory $2 980 $3 450 $3 920

Other Current Assets $1 000 $1 000 $1 000

TOTAL CURRENT ASSETS $201 259 $237 468 $273 677

Long-term Assets

Long-term Assets $10 000 $10 000 $10 000

Accumulated Depreciation $12 420 $14 490 $16 560

TOTAL LONG-TERM ASSETS $980 $610 $240

TOTAL ASSETS $198 839 $232 978 $267 117

Current Liabilities

Accounts Payable $9 482 $10 792 $12 102

Current Borrowing $0 $0 $0

Other Current Liabilities $0 $0 $0

SUBTOTAL CURRENT LIABILITIES $9 482 $10 792 $12 102

Long-term Liabilities $0 $0 $0

TOTAL LIABILITIES $9 482 $10 792 $12 102

Paid-in Capital $30 000 $30 000 $30 000

Retained Earnings $48 651 $72 636 $96 621

Earnings $100 709 $119 555 $138 401

TOTAL CAPITAL $189 360 $222 190 $255 020

TOTAL LIABILITIES AND CAPITAL $198 839 $232 978 $267 117

Net Worth $182 060 $226 240 $270 420

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Business Ratios

Year 1 Year 2 Year 3 Industry Profile

Sales Growth 4,35% 30,82% 63,29% 4,00%

Percent of Total Assets

Accounts Receivable 5,61% 4,71% 3,81% 9,70%

Inventory 1,85% 1,82% 1,79% 9,80%

Other Current Assets 1,75% 2,02% 2,29% 27,40%

Total Current Assets 138,53% 150,99% 163,45% 54,60%

Long-term Assets -9,47% -21,01% -32,55% 58,40%

TOTAL ASSETS 100,00% 100,00% 100,00% 100,00%

Current Liabilities 4,68% 3,04% 2,76% 27,30%

Long-term Liabilities 0,00% 0,00% 0,00% 25,80%

Total Liabilities 4,68% 3,04% 2,76% 54,10%

NET WORTH 99,32% 101,04% 102,76% 44,90%

Percent of Sales

Sales 100,00% 100,00% 100,00% 100,00%

Gross Margin 94,18% 93,85% 93,52% 0,00%

Selling, General & Administrative Expenses 74,29% 71,83% 69,37% 65,20%

Advertising Expenses 2,06% 1,11% 0,28% 1,40%

Profit Before Interest and Taxes 26,47% 29,30% 32,13% 2,86%

Main Ratios

Current 25,86 29,39 32,92 1,63

Quick 25,4 28,88 32,36 0,84

Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10%

Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40%

Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00%

Additional Ratios

Net Profit Margin 19,20% 21,16% 23,12% N.A.

Return on Equity 47,79% 50,53% 53,27% N.A.

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Year 1 Year 2 Year 3 Industry Profile

Activity Ratios

Accounts Receivable Turnover 4,56 4,56 4,56 N.A.

Collection Days 92 99 106 N.A.

Inventory Turnover 19,7 22,55 25,4 N.A.

Accounts Payable Turnover 14,17 14,67 15,17 N.A.

Payment Days 27 27 27 N.A.

Total Asset Turnover 1,84 1,55 1,26 N.A.

Debt Ratios

Debt to Net Worth 0 -0,02 -0,04 N.A.

Current Liab. to Liab. 1 1 1 N.A.

Liquidity Ratios

Net Working Capital $120 943 $140 664 $160 385 N.A.

Interest Coverage 0 0 0 N.A.

Additional Ratios

Assets to Sales 0,45 0,48 0,51 N.A.

Current Debt/Total Assets 4% 3% 2% N.A.

Acid Test 23,66 27,01 30,36 N.A.

Sales/Net Worth 1,68 1,29 0,9 N.A.

Dividend Payout 0 0 0 N.A.

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