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Logo Application Guide V1.0

01 M OBDIS

The MobDis Logo is one of the companys most precious assets. It is responsible for communicating the qualities that make MobDis unique. This basic guide has been developed to ensure its correct usage whenever it is reproduced and applied. The MobDis logo is composed of three elements: the letter M, the wi-fi signal icon and the MobDis logotype. The orientation and configuration of these elements are carefully designed in relation to each other, and provide optimum legibility in all sizes. Do not attempt to re-create the artwork. These elements must always remain in the exact size and position that appear in the reproducible artwork.

02 C OLOUR
The use of colour is an important aspect of the MobDis Logo. By applying these colours consistently across all brand communications, a unified look and feel is created, at the same time building brand recognition for MobDis. To accomodate a range of reproduction and printing requirements, a number of signature colour variations have been developed for use. Keep in mind that the full colour version is always preferred for brand communications. However, the greyscale versions should be used when colour reproduction is limited. Do not use any other colour variations for these elements.

Full-colour version (positive)

Greyscale version (positive)

C68 M0 Y0 K0 C100 M95 Y5 K0

C0 M0 Y0 K90 C0 M0 Y0 K60

03 C OLOUR
Whenever the MobDis logo needs to be applied on a dark background colour that compromises legibility due to weak contrast, the reverse versions of the logo should be applied. Do not use any other colour variations for these elements.

Full-colour version (reverse)

Greyscale version (reverse)

C0 M0 Y0 K20 C0 M0 Y0 K0

04 M OBDIS PRO

The MobDis Pro Logo is one of the companys most precious assets. It is responsible for communicating the qualities that make MobDis Pro unique. This basic guide has been developed to ensure its correct usage whenever it is reproduced and applied. The MobDis Pro logo is composed of three elements: the letter M, the wi-fi signal icon and the MobDis Pro logotype. The orientation and configuration of these elements are carefully designed in relation to each other, and provide optimum legibility in all sizes. Do not attempt to re-create the artwork. These elements must always remain in the exact size and position that appear in the reproducible artwork.

05 C OLOUR
The use of colour is an important aspect of the MobDis Pro Logo. By applying these colours consistently across all brand communications, a unified look and feel is created, at the same time building brand recognition for MobDis Pro. To accomodate a range of reproduction and printing requirements, a number of signature colour variations have been developed for use. Keep in mind that the full colour version is always preferred for brand communications. However, the greyscale versions should be used when colour reproduction is limited. Do not use any other colour variations for these elements.

Full-colour version (positive)

Greyscale version (positive)

C68 M0 Y0 K0 C100 M95 Y5 K0

C0 M0 Y0 K90 C0 M0 Y0 K60

06 C OLOUR
Whenever the MobDis Pro logo needs to be applied on a dark background colour that compromises legibility due to weak contrast, the reverse versions of the logo should be applied. Do not use any other colour variations for these elements.

Full-colour version (reverse)

Greyscale version (reverse)

C0 M0 Y0 K20 C0 M0 Y0 K0

07 C L EAR SPACE AND M I NIMUM SIZE

The MobDis and MobDis Pro Logo should always be surrounded by a generous amount of clear space to ensure legibility and impact. As illustrated, the absolute minimum amount of clear space around the logo is the height of the wi-fi signal icon. Where possible, allow even more clear space around the logo. The MobDis and MobDis Pro Logo can be scaled to a variety of sizes. However, at extremely small sizes, the legibility of the logotype becomes compromised. As such, where the available space to apply the logo is restricted to a small area, the absolute minimum size of the logo should be 15mm in width for the landscape version and 14.5mm in height for the portrait version.

Clear space specifications

Minimum size specifications

15mm

15mm

08 T Y POGRAPHY
One of the key factors in the effectiveness of any identity system is the disciplined use of a specified type family in all brand communications. Using a consistent family of typefaces reinforces the identity of MobDis and MobDis Pro, and adds to a cohesive visual style. Futura has an appearance of efficiency and forwardness. The typeface is derived from simple geometric forms and is based on strokes of near-even weight, which are low in contrast. The typeface is chosen as the primary typography for MobDis and MobDis Pro as the wi-fi signal icon is also derived from simple geometric forms, giving the signature an appearance of harmony. Futura Book should be used for all running text, while Futura Heavy should be used for headers and to add emphasis. Wherever Futura is not available, eg. for web use, the secondary typeface, Verdana, should be used instead.

Primary typeface

Secondary typeface

FUTURA BOOK abcd efghijklmn o p q r s t u v w x y z ABCDEFGHIJK L M N O P Q R S T U V W X Y Z 0123456789& . , : ; $ @ % ? ! ( * )

VERDANA REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789&.,:;$@%?!(*)

FUTURA OBLIQ U E abcd efghijklmn o p q r s t u v w x y z ABCDEFGHIJK L M N O P Q R S T U V W X Y Z 0123456789& . , : ; $ @ % ? ! ( * )

VERDANA ITALIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789&.,:;$@%?!(*)

FUTURA HEAVY abcdefghijklmn o p q r s t u v w x y z ABCDEFGHIJKL M N O P Q R S T U V W X Y Z 0123456789& . , : ; $ @ % ? ! ( * )

VERDANA BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789&.,:;$@%?!(*)