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Session 2.1

Design thinking is influencing organizational culture by creating a culture of collaboration, cultivating ideation, and encouraging productive failure. Examples of companies using design thinking include IBM, Infosys, and Fidelity. IBM uses design thinking labs to help companies innovate and improve customer experience. Infosys applied design thinking to shift its culture and help clients spark cultural change. Fidelity Labs' design thinking methodology involves scanning industries, prototyping, and scaling solutions to deliver innovation to its customers.

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11 views

Session 2.1

Design thinking is influencing organizational culture by creating a culture of collaboration, cultivating ideation, and encouraging productive failure. Examples of companies using design thinking include IBM, Infosys, and Fidelity. IBM uses design thinking labs to help companies innovate and improve customer experience. Infosys applied design thinking to shift its culture and help clients spark cultural change. Fidelity Labs' design thinking methodology involves scanning industries, prototyping, and scaling solutions to deliver innovation to its customers.

Uploaded by

shivasingh0593
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Session 2.

1
Role in Industry and Organizations,
Dynamics of Creative Thinking
Dr. Ritu Saxena
ABES BUSINESS SCHOOL,GHAZIABAD
Concept

• Design thinking is, in fact, a form of organizational culture, in


that it represents a set of behaviors, values, and rituals that
define how members of an organization do things.
Design thinking is influencing
everything

• Things we do
• How we do things
• The tools we use
• How we Communicate
This Photo by Unknown author is licensed under CC
BY-SA-NC.
3 Ways Design Thinking Will Level Up Your
Organizational Culture

• Design Thinking Creates a Culture of Collaboration


• Design Thinking Cultivates Ideation
• Design Thinking Encourages (and Requires) Productive Failure

• https://www.linkedin.com/pulse/role-design-thinking-improvin
g-organizational-culture-coonoor-behal
Design thinking
helps you in
innovate

This Photo by Unknown author is licensed under CC BY-ND.


Helps you to differntiate from
competitors
Helps you increase
customer satisfaction

This Photo by Unknown author is licensed under CC BY.


Example

• IBM Design Thinking is the company’s in-house innovation lab that is helping
companies tackle their challenges by innovating and creating human-centered
solutions that will elevate the customer experience. IBM Design Thinking has
30 studio spaces allocated for design thinking where people get together, put up
lots of post-it notes on whiteboards, and collaborate on various ideas.

IBM’s design thinking principles are to follow your user, measure success, and
stay curious. The application of design thinking played a central role in IBM’s
famous (in the design world) Blue Mix project.
Infosys

• Infosys used Design Thinking to shift its innovation culture


• Infosys clients use Design Thinking to spark cultural change. Infosys has run
about 30 client workshops on Design Thinking principles that enabled the firm
and its customers to changer their approach to innovation
• Infosys wants to use Design Thinking training to make problem-finding a key
element of its employees’ skill sets, enabling them to think differently about
clients’ problems and come up with the right solutions. This is a clear opportunity
to create a strong competitive advantage for Infosys
Fidelity

• Fidelity Labs, the innovation lab of Fidelity, has 8 global locations, 150 people,
and over 200 patents.
• The three foundations of Fidelity Labs’ design thinking methodology are “scan,”
“try,” and “scale.” They first “scan” across industries to find opportunities for
innovation, then “try” to quickly prototype and test products with customers, and
finally “scale” by identifying opportunities and delivering them to their 22 million
customers and partners.
• From their work with Bitcoin to helping to lift the burden of student debt, design
thinking plays an important role in informing the output of Fidelity Labs.
Dynamics of Creative thinking

This Photo by Unknown author is licensed under CC BY-NC.


• https://www.youtube.com/watch?v=dJIrU9jZo4M
https://www.youtube.com/watch?v=6dZ7b7Bimrc
Kidzenia
This Photo by Unknown author is licensed under CC
QUIZ

https://forms.office.com/r/Lm9APSR5P2

• https://forms.office.com/r/Lm9APSR5P2https://forms.office.com/r/Lm9APSR5P2

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