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Models of Communication

The document discusses four models of communication: the linear information transfer model, the interactive model emphasizing two-way communication and feedback, the transactional model viewing encoding and decoding as simultaneous and accounting for personal fields of meaning, and the community and communication model examining how communication creates different types of community.

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faifaimarzo26
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11 views

Models of Communication

The document discusses four models of communication: the linear information transfer model, the interactive model emphasizing two-way communication and feedback, the transactional model viewing encoding and decoding as simultaneous and accounting for personal fields of meaning, and the community and communication model examining how communication creates different types of community.

Uploaded by

faifaimarzo26
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

The Information Transfer Model of Communication/ Linear Model of Communication

This is a linear model of communication. It is developed by Shannon and Weaver (1949). This model
views communication as a oneway process in which a source encodes a message through a channel to a
receiver who decodes the message. Noise can influence whether the message sent by the source is
accurately received by the receiver.

2. Communication as Sharing Meaning/ Interactive Model of Communication

An interactive model of communication emphasizes two-way communication between communicators.


Notice that, although both parties perform all the functions of the sender and receiver in the
information transfer model (encoding and decoding), they take turns acting as sender and receiver. It
views communication as sharing meaning and adds a feedback loop that links the receiver to the source.
This model shifts the perspective away from communication as a simple linear process and instead views
it as a circular process in which both communicators alternate as senders and receivers of messages. For
example, telephone conversation and usual family discussion in which a decision has to be made about
some future event.

3. The Transactional Model of Communication

The transactional model of communication differs from the interactive model because it views the
source and receiver as engaging in encoding and decoding simultaneously. Furthermore, it accounts for
personal fields of meaning. The personal fields of meaning of the two communicators can overlap,
creating a shared field of meaning. It focuses on identifying areas where shared meaning exists, areas
where people disagree about meaning, and the communication processes people can use to create
shared meaning. This model recognizes that individuals come to situations with different fields of
personal meaning that may or may not overlap

4. Community and Communication Model

Community permeates our existence as members of society, organizations, groups, and relationships.
Understanding the idea of community is challenging because people may belong to multiple
communities simultaneously, and the way we communicate can create different types of community. To
understand how community is created, examine the form of communication occurring between people
as indicated by the lines connecting individuals in their relationships, groups, organizations, and society.

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