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ScientificPosters 1a

This document discusses scientific posters as an effective way to present research findings. It notes that posters allow researchers to disseminate data publicly prior to formal peer-reviewed publication. The document outlines that posters combine text and graphics to succinctly present research and consist of two major elements - content and layout development. Content includes the key elements of the study in a concise form, while layout is developed visually by graphic designers. An effective poster tells the story of the research simply through bulleted text, headings, and diagrams. It provides the audience a clear takeaway message in the few minutes they spend viewing it.

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Asma R. El Kawafi
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45 views

ScientificPosters 1a

This document discusses scientific posters as an effective way to present research findings. It notes that posters allow researchers to disseminate data publicly prior to formal peer-reviewed publication. The document outlines that posters combine text and graphics to succinctly present research and consist of two major elements - content and layout development. Content includes the key elements of the study in a concise form, while layout is developed visually by graphic designers. An effective poster tells the story of the research simply through bulleted text, headings, and diagrams. It provides the audience a clear takeaway message in the few minutes they spend viewing it.

Uploaded by

Asma R. El Kawafi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Life Sciences

Scientific Posters:
An Effective Way of Presenting Research
Scientific publications such as manuscripts, abstracts, posters, and oral presentations aid in disseminating clinical data to the scientific
world and maintain transparency of the research outcome and interest in a medical brand.

Publication of a manuscript in a scientific journal generates peer-reviewed citable references. Whereas, the presentation of an abstract,
poster, and oral presentation at scientific conferences ensure that research data is made available in the public domain prior to the
peer-reviewed publication.

Creating Effective Scientific Posters


Amongst different publication types, poster presentation is a unique mode of scientific communication. It is a popular method of
presenting research findings succinctly through a combination of text and graphics. A scientific poster is a design hybrid between an oral
presentation and a manuscript; it is more detailed and interactive than an oral presentation but less than a manuscript.

Poster development includes two major elements, content and layout development.

Content development requires expertise in presenting complex data into a concise and simple form. Generally, the content is
developed by a medical writer with scientific knowledge on the topic and exceptional writing skills.

Poster layout is developed by graphic designers; they work closely with medical writers and ensure the scientific story is creatively
presented in a visual format as per the conference guidelines.

A good poster conveys the research as a Poster illustration: An effective poster with relevant and focused content under
simple, clear story in the form of bulleted text various headings
and diagrams/images. The “W’s” (who, what,
when, where, why) are an effective way to
organize the elements of a poster.1

The content of the poster should interest the


audience and provide them with a clear
take-home message that they can grasp in the
few minutes they spend near your poster.
Create the title, charts, and the text to
emphasize the key message. The poster starts
with a title, aim, background, methods, results,
and concludes with the summary of findings
and their implications for research. The best
poster is a perfect mix of content, color,
figures, fonts, and a defined layout.

In our next article, “Most Effective Tips When


Presenting Your Scientific Poster,” we will share
the prerequisites and tips on how to develop a
good presentable poster.

Reference
1. Jane E Miller. Preparing and Presenting Effective Research Posters. Health Serv Res. 2007 Feb; 42(1 Pt 1): 311–328.

Enago Life Sciences is a medical writing company with specialization in medical communications services. We
provide a full poster (print / electronic format) and encore poster development services. We work closely with
the authors/client to develop the poster from initiation up to final approval. A full poster is developed within a
typical turnaround time of 6 weeks (kickoff – print ready file). Keeping the focus on the target audience, our
team of writers and graphic designers convert your research into a simple succinct eye-catching poster. Our
highly qualified, experienced team, with an excellent knowledge across therapy and industry standards,
develops posters as per the conference guidelines and good publication practices.

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