New to the world – Inventions that 2.

Concept Generation
create a whole net market. (10% of new 3. Concept/ Project Evaluation
products) 4. Development
5. Launch
New to the firm – (20%) take a firm into
a category new to it. Types of Innovation
Additions to existing product lines 1. Core process
(26%): Line extensions and flankers that 2. Product Performance
flesh out the product line in current 3. Product System
markets. 4. Services
5. Channel
Improvements and revisions to existing
6. Brand
products (26%): Current products made
7. Customer Experiences
better
8. Networking
Repositionings (7%): Products that are 9. Business model
targeted for a new use or application. 10. Enabling process

Cost reduction (11%): New products that

provide the customer similar
performance but a lower cost.
The New Products Process
- A phased process that takes the
new product idea through,
evaluation, development, launch
and post-launch.
The Product Innovation Center Charter Product Design
- A strategy for new products that - Conceptualization of an idea
ensures that the team develops about a product and
products in line with firm transformation of the idea into
objectives and marketplace reality.
opportunities. - To transform the idea into reality
The Product Portfolio a specification about the product
is prepared. This specification is
- A way to asses which new prepared by considering different
products would be the best ones constraints such as production
to add to the existing line, given process, customer expectation,
financial and strategic objectives. etc.
The basic new product process - In product design stage every
aspects of the product are
1. Opportunity analyzed. Also final decision
Identification/Selection regarding the product is taken on
 the basis of the analysis. This Concepts of Product Design
decision can be any aspect
Research & development:
related to the product. E.g.
dimension and tolerances, type of Basic research is a search for new
material for every components knowledge. It does not have any
etc immediate application, but based on the
basic research new product can be
Objectives of Product Design
developed in future. Applied research
- To ensure growth of the has objective of developing commercial
organization. products .
- To utilize the surplus capacity of
Reverse engineering: Reverse
the organization, such as physical
engineering is the process of carefully
facility, man power, etc.
dismantling a product, understanding its
- To utilize the surplus fund of the
design and developing a product which
organization To meet new
is better than the existing one.
requirement of the customers
- To increase company's market CAD-CAM:
share and to target new market
segment. To ensure complete By using 3D modeling software system,
product range in company's designers develop a computerized
portfolio model of a new product and analyze its
design parameters After computer aided
Features of a Good Product Design design (CAD), computer aided
manufacturing (CAM) system produce
Quality: The product must satisfy
the product by using CNC facility
customer's stated and unstated needs
Steps of Product Design
Standardization: The product should be
designed in such a fashion so that most 1. Synthesis Try to develop different
of the components are standardized and alternatives
easily available in the market.
2. Sketching Draw sketches in exact
Maintainability: The product must scale for different alternatives
perform for a designated period with a
minimum and defined maintenance 3. Analysis Analysis different alternatives
Adequate provision for maintenance with respect to operability,
should be kept in the product. maintainability, inspection, assembling
and dismantling issues, cost
Cost effectiveness: The product must be parameters, production methods, etc
cost effective The must be
manufactured in the most cost effective 4. Selection Select the best alternative
environment 5. Basic engineering Prepare layout in
exact scale, calculate strength of
components, select proper cost effective
material
6. Detail design Prepare detail to make process requirement document
engineering drawing for each highlighting various stages, risk and
component stakeholders for production This will
include assessment of available
7. Prototype If option is there, then
technology, raw material requirement,
prepare prototype and test it
factory/plant layout and demand
8. Manufacturing If prototype is not forecast.
made, then follow manufacturing steps
Team Building: Once the process
and solve manufacturing problems and
requirements are finalized, for each
assembly problems, if any
objective, a team is finalized based on
9. Operation collect feedback during skill level and experience. Function of
actual operation of the new product. If the team is to get familiarize with the
any problem exists, try to provide design whole process
based solution Also, Implement lessons
Planning and Implementation: Process
in the future design
planning team will develop module,
10. Product development If any policies and procedure require for
modification can be done, implement the production, which are after required
same in the next generation product approval internal as well as external is
implemented.
Audit: A regular audit is carried out to
ensure that process thus implemented is
in line and delivering value to customers
End of Life: Over a course of time there
may be enhancement of the product or
product may get discontinued in these
circumstances, process thus develop is
discontinued
Process flow performance is described
by:
Throughput rate- the rate at which units
emerge from the process i.e. the
number of units passing through the
process per unit of time I
Throughput time- the average elapsed
Process Development for Process time taken for inputs to move through
Design the process and become outputs.

Process Requirement: The 1st step is to Work in progress- the number of units in
collect and gather information to give the process as an average over a period
structure with the end objective. That is of time
Utilization- the proportion of available
time that the resources within the
Availability of Skills Availability of Raw
process are performing useful work
Materials
What is innovation
Financial/Capital
Innovation happens when someone
Requirement
"improves on or makes a significant
contribution" to something that has • Profitability
already been invented.
• Government Support
And converting the knowledge into a
wealth is called innovation. The Resource Analysis where strengths
and weaknesses are identified, indicates
"Innovation is a complex process- even what the firm is capable of doing at the
defining innovation is problematic!" start of the business.
OPPORTUNITY TO START A 2. Environmental Analysis
BUSINESS
The Environmental Analysis gives an
The ability to identify business indication whether the business can
opportunities is an essential survive or not.
characteristic of an entrepreneur
What is Innovation ?
Opportunity- favorable position or a
range for advancement Innovation generally refers to changing
processes or creating more effective
Abraham Maslow -psychologist processes, products and ideas.
Screening Process Being innovative does not only mean
inventing, Innovation can mean
Personal-Level Screening
changing your business model and
• Personal Preference (committed) adapting to changes in your
environment to deliver better products or
• Educational & Training Background
services.
• Work experience (degree of expertise
Innovation can increase the likelihood of
& knowledge)
your business succeeding Businesses
Business Network & Contacts (buyers, that innovate create more efficient work
suppliers or creditors) processes and have better productivity
and performance.
• family Support
Successful innovation should be an in-
Screening Process built part of your business strategy,
Firm level Screening where you create a culture of innovation
and lead the way in innovative thinking
• Market and creative problem solving.
• Technology
Process of Innovation To meet the criteria for solving a
problem in a creative manner the
Idea Generation (Making)
solution should resolve the declared
Idea Screening (test) problem in an original manner with the
solution being reached independently
Feasibility (Practically)
problems
Implementation (Completion)
Stages of Technological Innovation
Solving Techniques
Basic research
TRIZ
Applied research
Mind mapping
Development
Brain Storming
Engineering
Edward de Bonos concept of lateral
Manufacture thinking
Marketing fractionalization of problem
Promotion Reversal of problem
Continuous improvement Root Case analysis
What is Creativity Hypothesis testing
Creativity is nothing but the process of Trial and error
creating something unique and new.
Creativity is reaching to innovative
solutions, new ideas, unique concepts
through brainstorming, discussions and
healthy communication among
employees.
Creativity is defined as the tendency to
generate or recognize ideas,
alternatives or possibilities that may be
useful in solving problems,
communicating with others, and
entertaining ourselves and others.
Problem Solving?
Creative Problem Solving may be
defined as a problem solving technique
that addresses a challenge or problem
in a creative manner