Commonication Skills
Uploaded by
rumsfeldzindogaCommonication Skills
Uploaded by
rumsfeldzindoga1
Training Program on
Effective Communication
Reading Material
CONTENTS
Sl.No. Pg. No.
Subject
1. Communication importance, process and elements 01-05
2. Organizational Communication 06-10
3. Verbal Communication 11
4. Written communication 12
5. Nonverbal Communication 13-17
6. Communication Styles 18-19
7. Feedback in communication 20-25
8. Listening in Communication 26-31
9. Assertive Communication 32-33
10. Persuasion Skills 34-38
11. Presentation skills 39-48
12. Problems or Barriers to Effective Communication 49-52
Effective communication 53-58
1. Communication importance, process and elements
Communication is one of the most basic functions of management, the manager can make
a good decision, think out well conceived plans, establish a sound organization structure,
and even be well linked by his associates. Communication is essential for achieving
managerial and organizational effectiveness. Good communication helps employees
become more involved in their work and helps them develop a better understanding of
their jobs. Clear, precise and timely communication of information also prevents the
occurrence of organizational problems. Without communication, employees will not be
aware of what their coworkers are doing, will not have any idea about what their goals are,
and will not be able to assess their performance. Managers will not be able to give
instructions to their subordinates and management will not receive the information it
requires to develop plans and take decisions, hence communication acts as nervous system
for any organization
Concept of communication
The world communication has been derived from the Latin word “communis”, which
means common. Communication, therefore, refers to the sharing of ideas, facts, opinions,
information and understanding. It is the transfer or transmission of some information and
understanding from one person to another. Although the word “communication” is used
often, there is no consensus amongst communication experts regarding its definition. In
general, it is defined as the process by which information is exchanged between
individuals. The process uses written messages, spoken words and gestures.
Communication can be defined as process of transmitting information, thoughts, opinions,
messages, facts, ideas or emotions and understanding from one person, place or things to
another person, place or thing. Organizational Behaviour seeks to examine the impact of
communication on the behaviour of employees within organizations.
Agricultural communication is defined as a planned transfer of farm technologies from the
research system to the farmers’ system through extension system and media with a view to
make desirable changes in respect of higher productivity, profitability and prosperity and
also get feedback from the clients.
The Continuum of Communication in Organizational Behaviour (OB)
Nonverbal Interpersonal Sophisticated
Communication Communication Communication
Technology
Increase in sophistication
The importance of communication in any managerial process can hardly be
overemphasized. If an organization is to operate as an integrated unit, it is necessary that
the top management should keep the lower level supervisors and employees well-
informed of its ultimate objectives and what it wants each person to accomplish towards
their realization. By freely sharing information, the management takes employees into its
confidence, prepares them for changes, avoids misunderstanding, and removes it if at all it
develops, and makes them more knowledgeable about the problems and policies of the
enterprise.
Functions of communication
a. The information function serves to provide knowledge to the individuals need for
guidance in their actions. It also fulfills worker’s desires for awareness of things that affect
them.
b. The command and instructive functions serve to make the employee aware of his
obligations to the formal organization and to provide him with additional guidance on how
to perform his duties adequately.
c. The influence and persuasion function (also known as motivational function)
encourages the appropriate individual to perform or to exhibit a certain behaviour.
Messages communicated are used to convince individuals that their actions can be
personally or organizationally beneficial.
d. The integrative function refers to the fact that the communication of messages / ideas,
if properly handled, should help to relate the activities of the workers to their efforts
complement rather than detract from each other. Work efforts are unified rather than
fragmented as a result of properly integrative communication. Employees can perform well
and be involved in their work only when they understand their job duties and
responsibilities. Unless the organization’s key goals, values and strategies are
communicated to employees, they will not work in that direction.
The Communication Process
Transmission
Transmitting Reception of
the message the message
Decoding the
message
Encoding the
message
Acceptance/
Noise rejection of the
Ttt
message
Developing
idea
Using the
information
Giving
feedback
Sender
Receiver
Feedback
The two-way communication process involves the transmission of a message from a sender
to a receiver and back. Communication may take place through speech, hand signals, or
other form. All communication involves eight steps, regardless of the form used.
1. Developing an idea: The sender should perceive that he has some important message
to be conveyed to the receiver. The sender should have a clear idea about what he wants
to communicate to the receiver.
2. Encoding the message: The sender codifies the message. He selects appropriate word,
charts, or symbols in this step, to convey his idea as clearly as possible. He also decides on
the medium of transmission so that the words and symbols constituting the message can
be arranged in a suitable manner.
3. Transmitting the message: This step involves the transmission of the message using an
appropriate medium of communication such as memo, phone call or personal interaction.
While transmitting the message, the sender tries to ensure that the timing of the message
is right. The sender also takes care that the transmission of the message doesn’t encounter
any barriers or interference, which may impede the flow of communication. Ensuring that
the communication channel is free from barriers or interference increases the chances of
the message reaching the target audience and holding its attention.
4. Reception of the message: In this step, the receiver, the person for whom the message
was intended, receives the message. If the message was communicated orally, the receiver
has to be a good listener to avoid loss of information during transmission of the message.
5. Decoding the message: The message is decoded and understood by the receiver. The
receiver has to understand the message exactly as intended by the sender. The
communicator of a message can make the receiver listen to him, but understanding has to
be achieved by the receiver alone. This aspect of understanding is referred to as “getting
through” to a person.
6. Acceptance or rejection of the message: The receiver is free to accept or reject the
decoded message. The receiver can not only choose whether to accept a message, he can
also choose whether to accept the message in toto or in part. The acceptance decision of
the receiver is influenced by factors such as his perception regarding the accuracy of the
message, the authority of the sender, and the implications of accepting the information.
7. Using the information: This step involves the use of the information by the receiver.
The receiver may use the information, discard it, or store it for future.
8. Giving feedback: Feedback occurs when the receiver sends back some response to the
sender or acknowledges receipt of the message. The communication loop is complete only
after feedback has been provided. Feedback is essential for finding out whether the
message has been properly received, decoded, accepted and used by the receiver
The two-way communication process can be compared to the back-and-forth pattern of
play of tennis or badminton. The players adjust their shots depending on the response of
the opponent. Similarly, as communication progresses, the sender adjusts his message
according to the previous response of the receiver. Two-way communication leads to the
accurate transmission of information and improves the quality of decisions and actions
dependent on that information.
2. Organizational Communication
Organizational Communication can be broadly classified into formal and informal
communication.
Formal communications are those that are official, that are a part of the recognized
communication system which is involved in the operation of the organization. These
communications may be oral or written. A formal communication can be from a superior to
a subordinate, from a subordinate to a superior, intraadministrative, or external. Formal
communications take place externally to the organization i.e. with outside groups, such as
suppliers, clients, unions, government agencies and community groups.
Formal communications may be mandatory, indicative or explanatory. Mandatory
communication implies an order or command to be followed and goes by various
euphemistic names such as instructions, briefing, etc., this kind of communication is mostly
vertical and usually one way from top to downward. The indicative or explanatory
communication may exist between any level and may be vertical as well as horizontal.
Informal communications grow out of the social interactions among people who work
together. These are not bound by any chart on the wall but are bound by conventions,
customs and culture. Such communication provides useful information for events to come,
in the form of grapevine.
Organizational Communication can also be classified as
1. Downward Communication
2. Upward Communication
3. Lateral Communication
4. Interactive Communication
1. Downward Communication
Downward communication is one of the important processes of organizational
communication. It establishes linkages between people by facilitating flow of information
between them.
Downward communication has five purposes:
1. To give instruction to employees regarding their jobs and specific tasks.
2. To provide information about organizational procedures and practices to new
employees.
3. To explain the rationale of a job to a new employee
4. To provide subordinates feedback about their job performance
5. To give information required by different teams and departments for the
achievement of goals.
In the past, organizations gave attention only to the first two purposes; modern
organizations emphasize all five. If the communication process fails to achieve these
purposes, employees will not receive all the information they require about their jobs and
will not be aware about the importance of their work. They may consider their job to be of
little significance in the organization and may not show interest in them. They may carry
out their tasks only because they have been asked to do so by their boss. This kind of
attitude on the part of employees will have a negative impact on organizational
performance. It will promote an authoritative atmosphere, which will adversely affect the
upward and horizontal flow of information. It is, therefore, important to communicate to
all employees how their jobs will contribute to the achievement of organizational goals and
how their poor/excellent performance will affect other jobs in the organization. Thus, the
objective of downward communication should be to help employees understand their jobs
better and align their goals with organizational goals.
Downward communication depends on different types of print and oral media to
disseminate information. Handbooks, manuals, magazines, newspapers, bulletin boards,
notices, posters, reports and memos are different kinds of written media used by
organizations. Direct orders or instructions from top executives, speeches, meetings, public
address systems, telephones, closed-circuit television are examples of oral media used for
downward communication.
2. Upward Communication
The upward communication process is non-directive in nature, unlike the downward
process, which is directive. Effective upward communication is possible only when
organizations empower their employees and allow them to participate freely in decision-
making. The techniques described below are used to promote upward communication in
organizations:
1. The grievance redressal procedure: Enables employees to appeal to management and
seek redressal of their grievances.
2. Open-door policy: Allows employees to approach managers at any time and discuss
their problems with them.
3. Counseling, attitude questionnaires and exit interviews: The Personnel Department can
conduct nondirective counseling programs to help employees deal with their work-
related problems as well as work and family conflicts. Attitude questionnaires may be
administered periodically to find out employees’ attitudes towards the workplace
and the workload. Exit interviews may be held for the employees quitting the
organization to find out their reasons for leaving and their suggestions for improving
the workplace.
4. Participative techniques: upward communication can be achieved through formal
participation programs like union-management committees, suggestion boxes, junior
boards and quality circles or through informal involvement of employees. Research has
shown that employees who participate in these programs are more satisfied with their
job, show greater commitment toward the job, and perform better than non-
participating employees.
5. The ombudsperson: A position created to receive and respond to inquiries, complaints,
requests for policy clarification, or allegations of injustice by employees. Through an
ombudsperson, employees can have their problems resolved quickly without going
through lengthy channels. This position had initially been created in Scandinavia as an
outlet for people who felt that they had been treated unfairly by the government
bureaucracy.
3. Lateral Communication
Lateral communication involves communication across chains of command. It facilitates
coordination among departments. It probably takes place because people prefer the
informality of lateral communication to the formal downward and upward communication.
Those actively involved in lateral communication are called “boundary spanners.” Since
“boundary spanning,” allows for accumulation of vast amounts of information, such
persons wield tremendous power and enjoy greater status by filtering and communicating
with others.
4. Interactive Communication
Interactive communication is beneficial when communication is necessary between peers
involved in tasks that require coordinated effort. However, if they are not involved in tasks
that require coordinated effort, interactive communication would result in reduced
productivity. Interactive communication among peers may also affect vertical
communication in a negative way. Employees at each level may communicate freely among
themselves but fail to communicate upward and downward.
The main aims of interactive communication are:
1. Task coordination
2. Problem solving
3. Information sharing, and
4. Conflict resolution
There are two main types of interactive communication:
1. Networks: A network is a group of people who develop and maintain contact with each
other to exchange information of common interest in an informal manner. A person who is
actively involved in information exchange is said to be networking. Networks can be both
internal and external to an organization. Internal networks consist of employees from
different departments and business units. Networks that extend beyond the company to
business partners, customers and sometimes even competitors are external networks.
External networks are formed when employees attend social clubs, professional groups
and other similar associations.
Networks enable employees to widen their interests and get information relating to recent
developments in their field. A good networker can get access to powerful and influential
people if they have certain interests in common. Effective networks can help develop
productive working relationships that may result in enhanced job performance.
2. Grapevine communication: It supplements the formal channels of communication and
provides information, which is not communicated through the latter. It provides
information on the unwritten rules of the organization and important management
decisions (well before they are implemented). Managers generally do not use the
grapevine as a source of information. However, they try to keep track of the information
passing through the grapevine through their loyal subordinates. This helps managers
identify the issues that cause anxiety to employees. They can send a message that
alleviates their fears and reduces their anxiety. Managers thus use the grapevine as a filter
and feedback mechanism to eliminate rumours and prevent their negative impact on
organizational performance.
The important characteristics of a grapevine are:
a. It is beyond the control of the management.
b. It is considered more reliable by the employees than the formal communication
channels, and
c. Employees mostly use it to serve their personal and social interests.
3. Verbal Communication
Verbal communication takes place directly between the superiors and juniors in
organizations and between farmers and extension functionaries in the field and is often
known as face to face communication. It takes the form of talks, a public address, verbal
discussions, telephonic talks, telecommunications and other artificial media, such as audio-
visual aids speeches and orders, holdings of meetings and conferences, lectures, social get-
togethers, training sessions, public address systems, museums, exhibitions, counseling etc.
Verbal communication enjoys certain merits
i. It is the least time consuming, is more direct, simple and the least expensive.
ii. It is more communicative and effective and aids in avoiding delays, red-tape and
formalities.
iii. It generates a friendly and co-operative spirit.
iv. It provides an immediate feedback, as questions can be put and answers obtained
about the information transmitted
v. Since every information cannot be put into writing, most of it is conveyed by means
of oral instructions, mutual discussions and telephonic conversations.
However, verbal communication has certain demerits. These are:
Lengthy, distant and important information cannot be effectively conveyed verbally
Verbal talks may often be distorted if there is some cause of indifference between the
receiver and the sender.
It is inadequate where permanency and uniformity of form are required.
Due to various communication gaps, as a result of status and other physical or
personal barriers communication is incomplete.
Spontaneous responses may not be carefully thought.
The spoken words can be more easily misunderstood than the written words.
It presupposes expertise in the art of effective speaking.
4. Written communication
A written communication is always put into writing and generally used when the audience
is at a distance or when a permanency or record is required or where its preservation is
essential in case it is needed as a evidence in cases of dispute. It is generally in the form of
instruction, orders, rules and regulations, policies, procedures, posters, memos, reports
information bulletins.
The merits of written communication are:
It serves as evidence of what has occurred or what was stated
It provides a permanent record for future use
It reduces the chances for misinterpretation and distortion of information
It is reliable when transmitting lengthy information on financial, production or other
important data.
It provides an opportunity to the subordinates to put up their grievances in writing
and get them supported by facts
However, a written communication also suffers from certain disadvantages.
It is generally an expensive and a time-consuming process.
Even though such communication has been transmitted, it is not certain whether the
receiver has understood it.
Written materials not only get out of date but may also be leaked out before time.
It sometimes leads to excessive formality and rigidity in personal relations.
5. Nonverbal Communication
A message can be sometimes expressed without the help of words. Nonverbal
communication is the process of communicating without the use of words. It is defined as
non-word human responses like facial expressions and gestures and the perceived
characteristics of the environment through which the human verbal and nonverbal
messages are transmitted. Nonverbal communication is also known as “silent language.” It
involves the use of cues, gestures, vocal characteristics, facial expressions, and spatial
relationship between the sender and the receiver to convey a message. For example, a
smile, glance, stare or a frown convey different meanings.
The components of Non Verbal Communication are:
1. Kinesics is the interpretation of body language such as facial expressions and gestures —
or, more formally, non-verbal behavior related to movement, either of any part of
the body or the body as a whole. Body Language is technically known as kinesics
Body language is the unconscious and conscious transmission and interpretation of
feelings, attitudes, and moods, through:
• body posture, movement, physical state, position and relationship to other
bodies, objects and surroundings,
• facial expression and eye movement,
• and this transmission and interpretation can be quite different to the spoken
words.
Body movements include gestures, facial expressions and other physical movements. Every
body movement conveys a certain meaning. For example, raising an eyebrow conveys
disbelief, rubbing the nose indicates puzzlement and shrugging shoulders shows
indifference. When a person is eager to hear something, he sits with his feet under the
chair, toes pressed to the ground, and leans forward on the desk. When a person is
listening carefully, he maintains eye contact and frequently nods his head.
Body language coupled with verbal communication gives more meaning to a message.
2. Proxemics is the technical term for the personal space aspect of body language.
Proxemics is the study of measurable distance between people as they interact.
Body spacing and posture are unintentional reactions to sensory fluctuations or shifts, such
as subtle changes in the sound and pitch of a person's voice. Social distance between
people is reliably correlated with physical distance, as are intimate and personal distance,
according to the following delineations:
• Intimate distance for embracing, touching or whispering o
Close phase – less than 6 inches (15 cm) o Far phase – 6 to 18
inches (15 to 46 cm)
• Personal distance for interactions among good friends or family
members o Close phase – 1.5 to 2.5 feet (46 to 76 cm) o Far
phase – 2.5 to 4 feet (76 to 120 cm)
• Social distance for interactions among acquaintances o
Close phase – 4 to 7 feet (1.2 to 2.1 m) o Far phase – 7 to 12
feet (2.1 to 3.7 m) • Public distance used for public speaking o
Close phase – 12 to 25 feet (3.7 to 7.6 m) o Far phase – 25 feet
(7.6 m) or more.
3. Oculesics: It is the study of the role of eye contact in non verbal communication.
Our eyes are a very significant aspect of the non-verbal signals we send to others.
Oculesics is one form of nonverbal communication, which is the transmission and
reception of meaning between communicators without the use of words. It can
include the environment around the communicators, the physical attributes or
characteristics of the communicators, and the behavior of the communicators
4. Chronemics is the study of the use of time in nonverbal Communication. The way
we perceive time, structure our time and react to time is a powerful communication
tool, and helps set the stage for the communication process. Across cultures, time
perception plays a large role in the nonverbal communication process. Time
perceptions include punctuality, willingness to wait, and interactions. The use of
time can affect lifestyles, daily agendas, speed of speech, movements and how long
people are willing to listen.
5. Haptics refers to the study of touching. There is six different kinds of touch. These
include: positive, playful, control, ritualistic, task-related and unintentional.
Managers should know the effectiveness of using touch while communicating to
subordinates, but need to be cautious and understand how touch can be
misunderstood. Working with others and using touch to communicate, a manager
needs to be aware of each person’s touch tolerance.
6. Paralinguistics: It is the study of variations in pitch, speed, volume, and pauses to
convey meaning. Interestingly, when the speaker is making a presentation and is
looking for a response, he will pause. However, when no response is desired, he will
talk faster with minimal pause.
7. Paralanguage refers to the non-verbal elements of communication used to modify
meaning and convey emotion. Paralanguage may be expressed consciously or
unconsciously, and it includes the pitch, volume, and, in some cases, intonation of
speech. Sometimes the definition is restricted to vocally produced sounds. The
study is known as paralinguistics.
Paralanguage refers to voice quality, volume, pitch, speed and non-fluencies (like ‘ah,’ ‘um,’
or ‘uh.’) used to convey a message. It helps to convey information about the attitude of the
speaker. Sometimes there may be a contradiction between what a person says and what
his actions indicate. In such cases, the person’s actions can be regarded as a truer picture
of his feelings and ideas.
Physical Appearance: Physical appearance always contributes towards how people perceive
about individuals. Neatly combed hair, ironed clothes and a lively smile will always carry
more weight than words. It is believed that physical appearance determines the success a
person will attain at every stage of his life.
Understanding nonverbal communication
The following guidelines can help individuals understand nonverbal communication better:
1. Observe keenly what is happening: When nonverbal behaviour involves an emotional
response (for example, tears rolling down the cheeks or eyes becoming red), it clearly
conveys the message to the other person.
2. Consider the differences between verbal statements and nonverbal behaviour: If
there is a discrepancy between what a person says and what his body language
indicates, then the situation should be studied closely. It is believed that actions are
more accurate than words.
3. Look for subtleties in nonverbal behaviour: Through careful observation, one can
differentiate between a fake action and a genuine action. For instance, a sarcastic smile
can be differentiated from a genuine one.
References
1. Moorhead Gregory and Griffin W. Rocky, Organizational Behavior, AITBS
Publishers & Distributors, New Delhi, 1999
2. Robbin P.Stephen, Organizational Behavior, Prentice Hall of India, New
Delhi, 1998
3. Body language http://www.businessballs.com/body-language.htm
downloaded on 17-04-2012
4. http://www.managementstudyguide.com/components-of-
communicationprocess.htm
6. Communication Styles
Passive Assertive Aggressive
Definition Communication style in Communication Communication style in
which you put the style in which you which you stand up for
rights of others before stand up for your your rights but you
your own, minimizing rights while violate the rights of
your own self worth maintaining respect others
for the rights of
others
General Compliant, submissive, Actions and Sarcastic, harsh, always
talks little, vague expressions fit right, superior, know it
noncommittal with words all, interrupts, talks over
communication, puts spoken, firm but others, critical, put-
self down, praises polite and clear downs, patronising,
others messages, disrespectful of others
respectful of self
“I don’t mind…that’s and others “This is what we’re
fine….yes alright” doing, if you don’t like
“That’s a good idea, it, tough”
and how about if we
did this too…” or “I
can see that, but
I’d really like...”
Implications to My feelings are not We are both Your feelings are not
Others important
important we important you don't
I don't matter both matter matter
I think I'm inferior I think we are equal I think I'm superior
Beliefs You’re okay, I’m not I’m okay, you’re okay I’m okay, you’re not
Has no opinion other Believes or acts as Believe they are entitled
than that the other if all the individuals to have things done their
person/s are always involved are equal, way, the way they want
more important, so it each deserving of it to be done, because
doesn’t matter what respect, and no they are right, and
they think anyway more entitled than others (and their needs)
the other to have are less important
things done their way
Verbal Styles apologetic I statements firm you statements loud
voice voice
overly soft or tentative
voice
Non-Verbal Styles looking down or away looking direct staring, narrow eyes
stooped posture, relaxed posture, tense, clenched fists, rigid
excessive head smooth and relaxed posture, pointing fingers
nodding movements
Narrow, emotion-less,
Avoids eye contact, Warm, welcoming, expressionless
teary, pleading friendly, comfortable
eye contact
Posture Makes body smaller – Relaxed, open, Makes body bigger –
stooped, leaning, welcoming upright, head high,
hunched shoulders shoulders out, hands on
hips, feet apart
Hands Together, fidgety, Open, friendly and Pointing fingers, making
clammy appropriate gestures fists, clenched, hands on
hips
Potential lowered self esteem higher self esteem self Guilt
Consequences
anger at self respect
anger from others
false feelings of respect from others
inferiority lowered self esteem
respect of others
disrespect from others
disrespect from others
pitied by others
feared by others
Give in to others, don’t Good relationships
get what we want or with others, happy Make enemies, upset
need, selfcritical with outcome and to others and self, feel angry
thoughts, miserable compromise and resentful
by Christopher L. Heffner, M.S.
Source: http://www.cedanet.com/meta/communication_styles.htm,
http://www.get.gg/communication.htm
7. Feedback in communication
The importance of feedback cannot be overemphasized and needs no special elucidation.
Feedback is the yardstick which measures the effectiveness of communication and is used
for evaluation review and to amend the message in the light of response. Efficient workers
have reliable feedback and they succeed in their effective communication.
The "Glossary of Training Terms" defines Feedback as: "The process by which information
about the results of an action is communicated to the source of the action. It is argued for
example, that learning takes place either through the informational characteristic or the
knowledge of result, or through a combination of health".
Characteristics of feedback
i. Intention: Effective feedback is directed towards improving work performance and
making the worker a more valuable asset. It is not a personal attack.
Feedback is directed towards aspect of the job.
ii. Specificity: Be specific rather than saying things like “you always” or “you never”.
Vague criticism causes resentment.
iii. Description: Effective feedback can also be characterized as descriptive rather than
evaluative. It tells the receivers what he or she has done in objective terms, rather
than presenting a value judgment.
iv. Usefulness: Effective feedback is information that the receiver can use to improve
performance. If it is not something the receiver can correct, it is not worth mentioning.
v. Timeliness: There are considerations in timing feedback properly. As a rule, the more
immediate the feedback, the better. This way the receiver has a better chance of
knowing what the sender is talking about and can take corrective action.
vi. Clarity: Effective feedback must be clearly understood by the recipient. A good way of
checking this is to ask the recipient to restate the major points of discussion.
vii. Validity: In order, for feedback, to be effective, it must be reliable and valid.
viii. Readiness: In order, for feedback, to be effective, the receiver must be ready to
receive. When feedback is imposed upon the receiver it is much less effective.
Feedback should be a continuous process as the audience and communicators are neither
always the same persons, nor they are interacting in the same situation. The extension
agent shall take steps to analyze the responses of the audience, which may be positive,
negative or no response. If there has been no response or negative response to a message,
the extension agent shall find out reasons for the same. If it pertains to research, the
problem should be referred as feedback information to research, to find out solutions for
the same.
The Johari Window: A Model for Soliciting and Giving Feedback
The process of giving and receiving feedback is one of the most important concepts in
training. Through the feedback process, we see ourselves as others see us. Through
feedback, other people also learn how we see them. Feedback gives information to a
person or group either by verbal or nonverbal communication. The information you give
tells others how their behavior affects you, how you feel, and what you perceive (feedback
and self-disclosure). Feedback is also a reaction by others, usually in terms of their feelings
and perceptions, telling you how your behavior affects them (receiving feedback).
A model known as the Johari Window illustrates the process of giving and receiving
feedback. Psychologists Joseph Luft and Harry Ingham developed the window for their
group process program. Look at the model above as a communication window through
which you give and receive information about yourself and others. Look at the four panes
in terms of columns and rows. The two columns represent the self; the two rows represent
the group. Column one contains "things that I know about myself;" column two contains
"things that I do not know about myself." The information in these rows and columns
moves from one pane to another as the level of mutual trust and the exchange of feedback
varies in the group. As a consequence of this movement, the size and shape of the panes
within the window will vary.
The first pane, the "Arena," contains things that I know about myself and about which the
group knows. Characterized by free and open exchanges of information between myself
and others, this behavior is public and available to everyone. The Arena increases in size as
the level of trust increases between individuals or between an individual and the group.
Individuals share more information, particularly personally relevant information.
The second pane, the "Blind Spot," contains information that I do not know about myself
but of which the group may know. As I begin to participate in the group, I am not aware of
the information I communicate to the group. The people in the group learn this
information from my verbal cues, mannerisms, the way I say things, or the style in which I
relate to others. For instance, I may not know that I always look away from a person when I
talk... or that I always clear my throat just before I say something. The group learns this
from me.
Pane three, the "Facade" or "Hidden Area," contains information that I know about myself
but the group does not know. I keep these things hidden from them. I may fear that if the
group knew my feelings, perceptions, and opinions about the group or the individuals in
the group, they might reject, attack, or hurt me. As a consequence, I withhold this
information. Before taking the risk of telling the group something, I must know there are
supportive elements in our group. I want group members to judge me positively when I
reveal my feelings, thoughts, and reactions. I must reveal something of myself to find out
how members will react. On the other hand, I may keep certain information to myself so
that I can manipulate or control others.
The fourth and last pane, the "Unknown," contains things that neither I nor the group
knows about me. I may never become aware of material buried far below the surface in my
unconscious area. The group and I may learn other material, though, through a feedback
exchange among us. This unknown area represents intrapersonal dynamics, early
childhood memories, latent potentialities, and unrecognized resources. The internal
boundaries of this pane change depending on the amount of feedback sought and
received. Knowing all about myself is extremely unlikely, and the unknown extension in the
model represents the part of me that will always remain unknown (the unconscious in
Freudian terms).
The organization should be receptive to their employee’s feedback.
Value of Feedback
Providing feedback therefore needs to be a constructive activity that should be helping to
learn. It should not be destructive and critical. Equally important, the recipient should not
interpret it as destructive and critical. To be effective, feedback needs to be skillfully given
and the receiver must hear, understand, accept and act upon it. However accurate the
feedback, if the individuals rejects it, the result will be no improvement in performance.
Therefore, always consider the human element during feedback.
H - Hear
U - Understand
M - Motivate
A - Acceptable
N - Negotiate
The giving and receiving of feedback are skills which require very careful handling. They
require courage, tact, honesty, understanding and respect – both for yourself and for
others. Like all other skills, they are developed only through practice. In providing feedback
to others you will need to be sensitive to the feedback you will receive in response. The
giving of feedback cannot be separated from receiving it in return.
Guidelines for giving Feedback
You are giving feedback to someone in his/her performance. Your intention must be to
improve performance through your feedback.
Focus Feedback on behaviour rather than on personality
Feedback should focus on observations rather than inferences.
Concentrate on change rather than make value judgments
Feedback is most acceptable when it is describing specific rather than general
patterns of behaviour.
Focus the feedback on the value it may have for the individual
Focus feedback on the amount of information the individual can use, rather than the
amount you feel capable of giving.
Feedback is most acceptable when it is describing specific rather than general
patterns of behaviour.
Feedback should be well-timed
Positive feedback followed by negative
Check the accuracy of the feedback
Guidelines for Receiving Feedback
Be positive towards the feedback giver
Listen to the feedback
Clarify and check understanding
Check the feedback with others
Ask for feedback not volunteered
Describe how to use feedback.
Explore Options
Thank the feedback giver
Giving and receiving feedback is a demanding process that requires confidence and respect
between the parties involved. The advice offered is necessarily broad and will vary
between different individuals and activities. We cannot doubt the value of the feedback in
learning. The provision of feedback is especially important for those process skills that
occur during learning activities, particularly involving interpersonal skills.
1. Small Group Instructor Training Course (Sgitc), Student Reference For Chapter 5: Johari
Window http://www.au.af.mil/au/awc/awcgate/sgitc/read5.htm downloaded on 20-
07-11
2. http://www.managementstudyguide.com/feedback_communication.htm
8. Listening in Communication
Listening helps in the following ways:
Building trust
Establishing Credibility
Gaining Support
Getting things done
Collecting Information
Exchange
Reflecting
Demonstrate respect
Types of listening
Here are six types of listening, starting with basic discrimination of sounds and ending in
deep communication.
Discriminative listening
Discriminative listening is the most basic type of listening, whereby the difference between
difference sounds is identified. If you cannot hear differences, then you cannot make sense
of the meaning that is expressed by such differences.
We learn to discriminate between sounds within our own language early, and later are
unable to discriminate between the phonemes of other languages. This is one reason why
a person from one country finds it difficult to speak another language perfectly, as they are
unable to distinguish the subtle sounds that are required in that language. Listening is a
visual as well as auditory act, as we communicate much through body language. We thus
also need to be able to discriminate between muscle and skeletal movements that signify
different meanings.
Comprehension listening
The next step beyond discriminating between different sound and sights is to make sense
of them. To comprehend the meaning requires first having a lexicon of words at our
fingertips and also all rules of grammar and syntax by which we can understand what
others are saying.
Critical listening
Critical listening is listening in order to evaluate and judge, forming opinion about what is
being said. Judgment includes assessing strengths and weaknesses, agreement and
approval. This form of listening requires significant real-time cognitive effort as the listener
analyzes what is being said, relating it to existing knowledge and rules, whilst
simultaneously listening to the ongoing words from the speaker.
Biased listening
Biased listening happens when the person hears only what they want to hear, typically
misinterpreting what the other person says based on the stereotypes and other biases that
they have. Such biased listening is often very evaluative in nature.
Evaluative listening
In evaluative listening, or critical listening, we make judgments about what the other
person is saying. We seek to assess the truth of what is being said. We also judge what
they say against our values, assessing them as good or bad, worthy or unworthy.
Evaluative listening is particularly pertinent when the other person is trying to persuade us,
perhaps to change our behavior and maybe even to change our beliefs. Within this, we
also discriminate between subtleties of language and comprehend the inner meaning of
what is said. Typically also we weigh up the pros and cons of an argument, determining
whether it makes sense logically as well as whether it is helpful to us.
Appreciative listening
In appreciative listening, we seek certain information which will appreciate, for example
that which helps meet our needs and goals. We use appreciative listening when we are
listening to good music, poetry or maybe even the stirring words of a great leader.
Sympathetic listening
In sympathetic listening, we care about the other person and show this concern in the way
we pay close attention and express our sorrow for their ills and happiness at their joys.
Empathetic listening
When we listen empathetically, we go beyond sympathy to seek a truer understand how
others are feeling. This requires excellent discrimination and close attention to the nuances
of emotional signals. When we are being truly empathetic, we actually feel what they are
feeling.
Therapeutic listening
In therapeutic listening, the listener has a purpose of not only empathizing with the
speaker but also to use this deep connection in order to help the speaker understand,
change or develop in some way.
Dialogic listening
The word 'dialogue' stems from the Greek words 'dia', meaning 'through' and 'logos'
meaning 'words'. Thus dialogic listening mean learning through conversation and an
engaged interchange of ideas and information in which we actively seek to learn more
about the person and how they think.
Relationship listening
Sometimes the most important factor in listening is in order to develop or sustain a
relationship. Relationship listening is also important in areas such as negotiation and sales,
where it is helpful if the other person likes you and trusts you.
Types of Faulty Listening
But being able to listen well when we need and want it to be a prized skill is important.
Each of us have bad habits that can interfere with the quality of our listening. The following
are the various types of bad listening habits:
1. Pseudo-listening: Sometimes we look as though we’re listening, engage in all
the right external behaviour, but allow our minds to travel elsewhere. Students
may perform this type of listening in some of the classes where they are not
willing to listen. When a superior delivers a long and technical speech,
subordinates usually go for it. This type of listening is very common when
listeners have to forcibly listen.
2. Selective listening: We allow ourselves listen only to those parts of a message
that are of particular interest or immediate relevance to us. For example,
perhaps one wants someone to listen carefully as he tells about an argument
with one’s best friend. Instead, the other person pays little attention until he
mentions that his or her name was brought up during the argument.
3. Self-centered listening : An approach was summarized by the humorist Fran
Lebowitz as “The opposite of talking isn’t listening. The opposite of talking is
opportunity to speak; we use that time to rehearse our next response instead of
really listening to him or her. We are so focussed on self that the others don’t
have a chance. This is the type of listening, which a few management students
use on case discussions.
4. Fill-in listening : Selective listening leaves inevitable gaps in our understanding.
Then, when we do not have nay option except to simply fill in the gaps by
hearing what we expect to hear. This is nothing but fill-in
listening. This is the type of listening that we usually go for. The phone
conversation hasn’t been of much interest to a listener on the other end of the
line until one hears a matter relating to his interest. Then, he makes efforts to fill
the gaps of the earlier message. This happens when you listen to others under
forced circumstances.
5. Insulated listening : On the other hand, we actually choose not to listen to
messages that make us uncomfortable. This is the type of listening that occurs
when we don’t hear criticism of an unfinished job or advice about improving
poor grades or bad driving habits. Rather than choosing what parts of a
message to focus on, they choose what parts to miss. This affects listening
adversely.
6. Defensive listening: In this listening, we focus on ideas that aren’t even there,
interpreting comments as persona attacks when they were not intended that
way. This is the type of listening which teenagers may do when they mistake an
innocent parental question for an expression of distrust, and it is the type of
listening parents are doing when they view an innocent question from a child as
a sign of disrespect or disregard.
7. Reconstruction listening: Sometimes we also use reconstructive listening (also
called assimilation). This habit occurs when we take a new message and
reconstruct it so that it fits with or is just like a prior message. If we are used to
hear everyone talk about a particular class in a highly negative manner, we may
hear a new comment about the class as negative when it wasn’t at all. If we are
used to particular instructions in a classroom, we may hear the old instructions,
when actually new instructions are being spoken.
Bad listening habits
There are many ways to listen badly, sometimes affected by the listener and sometimes by
the environment.
1. Lack of interest in the subject
2. Focus on the person, not on the content
3. Interrupting
4. Focus on the detail, missing the big picture
5. Force-fitting their ideas into your mental models
6. Body language that signals disinterest
7. Creating or allowing distractions
8. Ignoring what you do not understand
9. Letting emotions block the subject
10. Daydreaming
The Effective Listener
Makes eye contact
Exhibits affirmative head nods and appropriate facial expressions
Avoids distracting actions or gestures that suggest boredom
Asks questions
Paraphrases using his or her own words Avoids
interrupting the speaker
Doesn’t over talk
Makes smooth transitions between the role of speaker and that of listener
References
1. http://changingminds.org/techniques/listening/listening.htm
2. Robbins Stephen P. & Hunsaker Phillip L, 1989, Training in Inter Personal Skills – Tips
for Managing people at work, Second Edition, Prentice Hall,
Upper Saddle River, New Jersy 07458
9. Assertive Communication
Positive Words and Phrases
Dictionary says – Positive = “expressing certainty or affirmation to emphasize what is good”
What I can do for you is…… You
can be confident that..
I can assure you …
Immediately
I’ll do that personally for you
I have a solution
I will…
I am positive..
I will investigate this now for you…
Thank you
I can confirm that…
I am delighted to…
The good news is …….
The product I would recommend for you is….
From my experience, I would suggest ……
That’s not a problem
Any favourites of yours to add to the list
Assertiveness is all about …...
Being honest about yourself and others
Being confident
Trying to find solutions
Listening to and understanding the other point of view
Expressing what you want, need or feel but not at the expense of others
Showing genuine empathy
Being prepared
Quotes from assertive people
I’d like to tackle the task in this way. How does that affect you?
I know we’re really stressed at the moment. However I’ve stayed late the last 3
evenings
so I want to go home on time tonight
I understand what you are saying, however I’ve got to go. Can we tackle the
problem in the morning
I appreciate that we normally go out to the pub on a Thursday night, however I
want to stop in tonight
Aggressiveness is all about …...
Getting your own way (at the expense of others)
Making sure you come out the winner
Not listening to others
Giving no consideration to others
Quotes from aggressive people
Just do it.
I don’t agree with you
That’s stupid
Surely you don’t believe that
It’s your turn to go to the coffee machine
It’s a load of rubbish – typical of the finance department – they haven’t got a
clue
I’d like it done by 2.30
No, I don’t want to go out for a drink tonight
10. Persuasion Skills
We persuade people every day, whether it’s getting our children to follow their time
schedule, asking a colleague to help with a project, or convincing our farmers to adopt
improved production technologies or adopt new marketing strategies.
Persuasion is communication with a purpose - to cause a person or group to adopt as
their own a product, person, idea, entity, or point of view that the person would otherwise
not support. To put it more simply, persuasion is going beyond "please." To be persuasive,
you have to establish a common bond between yourself and the person you are trying to
influence. This bond, often called "common ground," comes from shared experiences,
understandings, cues, and meanings. The language we use and the way we communicate
are central to this bonding process. Words convey meaning, emotion and feelings. All
words are not created equal, however, some words evoke more emotion in listeners, and
as such they are more powerful and hence persuasive.
Persuasion is underneath the umbrella term of Influence. In other words, persuasion is
influence, but it requires communication, whereas influence doesn't necessarily.
Persuasion can attempt to influence the beliefs, attitudes, intentions, motivations or
behaviors. Persuasion is a process aimed at changing a person's (or a group's) attitude or
behavior toward some event, idea, object, or other person (s), by using written or spoken
words to convey information, feelings, or reasoning, or a combination thereof (Wikipedia).
Effective persuasion is a process which involves negotiating and learning through which a
persuader leads colleagues to a problem’s shared solution. It incorporates discovery,
preparation and dialogue. It is about testing and revising ideas in concert with one’s
colleagues’ concerns and needs.
Process of Persuasion
1. Establish Credibility Expertise/Knowledge
Strong Relationships
Listening to others
History of good judgment
2. Find Common Ground
Clarify the Benefits
Mutually Beneficial Solutions
Illuminate the Advantages
Understand Other Views
3. Provide Vivid Evidence Logic and
Facts
Imagery and Metaphors
Stories and Examples
Spreadsheets/Statistics
4. Connect Emotionally
Understand the Emotions Show
Empathy
Demonstrate Commitment
Self-Awareness
Ten Tips to Effectively Influence Others
1. Set an outcome for what the other person will do, if you are successful in influencing
him/her:
Flush out in detail what would really be ideal for you - even if you think there’s no way
that ideal is possible. At a minimum, you’ll know your own goals, and you are likely to
get closer to them than you think.
Consider the other person’s outcome(s). Are there ways you can include their goals in
your proposal? What are the benefits and costs to him/her in doing what you want?
Are there ways to enhance his/her benefits and/or lessen his/her costs that could still
get you what you want?
2. Aim high when you make the first suggestion(s). Suggesting that he/she does even
more than you might really want gives you room to lessen your suggestions, and makes
it more likely you’ll get closer to what you really want in the final agreement.
3. Be congruent and confident as you communicate. Other people usually notice (not
always consciously) your body language and voice tone, so if you’re uncertain in making
suggestions, it’s likely that will come across. In other words, be as certain of yourself
and your suggestions as you can possibly be. This doesn’t mean you need to be
demanding or argumentative. It does mean that you present your position and/or
requests as if you are certain that this is what you want. A quiet, solid, clear confidence
is often your best attitude.
4. Consider your long-term relationship with this person or people. What impact will the
results of this interaction have over time? What will your relationship with him/her be
if your suggestions are implemented? What will it be like if the suggestions are not
implemented?
5. Begin where they are, that is, acknowledging that they have a particular perspective
that makes sense for them. This is best done by considering their mood and/or
attitude, as well as the particular position he/she may have at the beginning of the
discussion.
6. Consider the larger context. What factors might make it difficult for the person to do
what you want? Can you develop some ideas that would minimize these difficulties, or
better yet, turn them into advantages for him/her?
7. What might you be able to give the person ‘no strings attached’? This can be
information, and need not be anything physical (such as a gift). Giving something can
be a good move towards developing a favourable context, a move inviting reciprocity
but be perfectly willing to have your ‘gift’ taken, without expecting anything back. So, it
needs to be something you can give freely.
8. Be clear on what you would get if this person agreed to your request. That is, what
would you benefit of influencing them so that you get your outcome? One way to
determine your benefits is to ask yourself “What would have this done for me?” When
you get the first answer, ask yourself the same question about that answer. You may
determine a wider range of options that would satisfy you. This gives you more
flexibility in making suggestions and/or requests from the person.
9. Are there any changes you could make to the environment that would make it more
likely for the person to agree to your request? This is intended as a thought provoking
question, i.e. to get you to think about factors you might not ordinarily consider. For
instance, there’s some evidence that people are more likely to accommodate requests
when they are eating (associating a pleasant activity with your request). Hence, a
number of business deals are completed over lunch. Another environmental factor
when influencing someone is to consider whether to discuss an issue on the phone, in
person, or by e-mail. In many cases, you will get a very different response to the same
request, depending on how it is made. Thinking of the environment in a slightly
broader sense, for instance, could you persuade a colleague to be more cooperative?
Perhaps this increased cooperation would make it easier for the person to take your
suggestions.
10. It goes without saying that when you are successful in influencing, you’ll certainly live
up to the agreements that you’ve made – both during and after the ‘influence time’.
These agreements should be implemented as the other person understands them. This
requires you to verify that your communication has been understood in the same way
you intended it. The benefit to you is a long-term business relationship, in which you
have established your reliability and in which you request the same. Atmospheres in
which you trust one another makes better business sense for all.
An Effective Persuader
Uses a positive and tactful tone
Presents ideas one at a time
Presents strong evidence to support position
Tailors arguments to the listener
Appeals to the subject’s self-interest
Makes a logical argument
Uses emotional appeals
References:
1. Centre for Good Governance, Handbook on Persuasion Skills,
http://www.cgg.gov.in/publicationdownloads2a/Persuation%20Skills.pdf
2. Robbins Stephen P. & Hunsaker Phillip L, 1989, Training in Inter Personal Skills – Tips for
Managing people at work, Second Edition, Prentice Hall, Upper Saddle River, New Jersy
07458
11. Presentation skills
Presentation is a speech that is usually given in a formal setup - business, technical,
professional or scientific environment. Something set forth to an audience for the attention
of the mind. An effective presentation creates a change in the audience; they become
more informed or gain a better understanding of a particular subject. A good presentation
is a kind of communication between the speaker and the audience.
Presentations are an important way of communicating ideas and information to a group.
Presentation carries the speaker’s personality better and allows immediate interaction
between all participants.
Why Presentation?
To teach/train
To gather opinions
To publicize an idea
To share findings of research
To highlight a problem (and to seek a solution)
To pass on information
To entertain To
motivate
Presentation Formats
Providing Information
Teaching a skill
Reporting Progress
Selling a product, Service or Strategy
Obtaining a Decision
Solving a Problem
In order to communicate with your audience, you need to consider the following points:
1. Content: It contains information that people need. The presenter should assess how
much information the audience can absorb.
2. Structure: It has a logical beginning, middle and end. It must be sequenced and paced
so that the audience can understand it. The presenter must be careful not to lose the
audience when wandering from the main point of the presentation.
An Outline for Presentations:
Introduction
What? Overview of the presentation
Why? Purpose of the presentation (why the subject is important)
How? How will you deliver your presentation, what are the expectations of the
audience from it?
Who? If more than one person is presenting, provide introductions and indicate
roles (don’t expect audience to memorize it)
Body
The following list suggests alternative formats for presenting information:
multiple formats can be used within the presentation:
Rhetorical – questions & answers
Logical progression – indicate steps e.g. A then B then C
Time series – order information from beginning to end, earlier to later etc.
Compare and contrast – use the same structure to compare different events
individuals or situations
Problems and solutions – don’t present problems without working toward some
recommended solutions
Simple to complex – use successive building blocks to communicate complex process
or concepts
Deductive reasoning –moving from general principles or values to specific
applications or examples
Inductive reasoning – using specific applications/examples to reach general
principles or conclusions
3. Conclusion
Review, highlight and emphasize key points, benefits and recommendations.
Draw conclusions – What are we? What does all of this mean? What’s the next step?
Packaging
It must be well prepared. Writing can be re-read and portions skipped over, but with a
presentation, the audience is at the mercy of the presenter.
Tell the audience what you are going to tell them;
Tell them; and
Tell them what you have told them.
A Checklist for Presentation
You owe your audience, so creating an effective presentation takes planning and practice.
Following are the tips to deliver an effective presentation:
1. Start preparing early: don’t wait until the last few days to prepare
Don’t wait for the last moment
Practice your entire presentation
Try to practice it before a group of colleagues or friends
2. Think about your audience
Who are they and why are they gathered?
What are their interests?
What do they know? What do they want to know? What is worth their time?
3. As an audience member, think about these questions:
Why should I pay attention to the presenter? And when can I think about more
interesting things?
Why should I care about these issues?
I agree with the significance of the topic, but how is the presenter justifying his
ideas?
Now that I am convinced, what does the presenter want from me?
4. Be clear about your purpose
Are you informing or persuading?
Tell them what you are going to do, tell them what you told them
What do you want the audience to know, feel or believe afterwards?
5. Use an effective introduction
Orient the audience, explain why it’s important and set the tone
Establish a relationship between the speaker and the audience, establish credibility
Avoid weak introduction such as apologizes, jokes, rhetorical questions
6. Organize your presentation clearly and simply
Prioritize topics and allocate time accordingly
Stick to only 3 5 points
Have a well thought out pattern (examples are problem/solution, chronological,
causes and effect, topical); use transitions to move smoothly from one point to
‐
the next. ‐
7. Use supporting materials to flesh out main points
Use examples, statistics, expert opinion etc.
8. Compose for the ears, not for the eyes
Use simple words, simple sentences, markers, repetition, images, personal, language
etc.
9. Create an effective conclusion
Summarize, set final image, provide closure; don’t trail off, don’t use trite phrases
Don’t just present data or summarized results and leave audience to draw its own
conclusions
You have had much more time to work with your information than your audience;
share your insight and understanding and tell them what you have concluded from
your work
10. Sound spontaneous, conversational, and enthusiastic
Use key phrases in your notes, so you don’t have to read, use the overhead instead
of notes
Vary volume, don’t be afraid of silence, and don’t use fillers like
“ummm….Aahmm”
Practice, practice and practice
11. Use body language effectively
Relaxed gestures, eye contact, don’t play with a pen or pointer Don’t
block visual aids
12. Use visual aids to enhance the message
Use visual aids to reinforce and clarify, not overwhelm
Keep visual aids uncluttered, use titles to guide the audience
13. Analyze the environment
Note the size of the room, placement of chairs, time of day, temperature,
distractions
Check audio visual equipment ahead of time
Making the Presentation Delivery
Speak clearly. Don't shout or whisper - judge the acoustics of the room.
Don't rush, or talk deliberately slowly. Be natural - although not conversational.
Deliberately pause at key points - this has the effect of emphasizing the importance
of a particular point you are making.
Avoid jokes - always disastrous unless you are a natural expert.
To make the presentation interesting, change your delivery, but not too obviously.
e.g.: speed, pitch of voice.
Use your hands to emphasize points but don't indulge in too much hand waving. People
can, over a period of time, envelop irritating habits. Ask colleagues occasionally what they
think of your style.
Look at the audience as much as possible, but don't fix on one individual - it can be
intimidating. Pitch our presentation towards the back of the audience, especially in larger
rooms.
Don't face the display screen behind you and talk to it. Other annoying habits include:
Standing in a position where you obscure the screen. In fact, positively check for anyone in
the audience who may be disadvantaged and try to accommodate them.
Presentation Skills - Some Practice Tips:
Practicing these exercises will make presentation more natural.
Posture -- Practice standing in the correct posture [feet, knees, hips, shoulders all in a
straight line with your arms at your sides] while standing on lifts, standing in queues,
waiting at the cash machine, on a coffee break, etc.
Movement -- Practice movement on your feet at home. Cut faces out of magazines and
tape or pin them to chairs and sofas. Speaking to one "person" at a time, look first, walk
over and stand still for 3 or 4 sentences while speaking, then look at someone else, and
repeat the process.
Gestures -- Start practicing the use of gestures for description and/or emphasis by first
becoming more aware of your own natural gestures. Do you gesture while on telephone?
Do you gesture while talking to a friend, colleague, or family member? By increasing your
awareness of what you do with your arms and hands in every day conversations, you will
be able to transfer these gestures into all speaking situations.
Facial Animation -- Appropriate facial expressions usually coincide with gestures.
Facial Animation -- Appropriate facial expressions usually coincide with gestures. If you
tend to look overly serious during presentations, using more gestures will help liven up
things. Also practice making a variety of facial gestures while speaking in a mirror or driving
in the car.
Voice - For Volume and Variety: For sufficient volume, become more aware of breathing
deeply from your diaphragm. Lie on the floor with a book placed just above your belt or
waist. Yawn several times. This is what breathing from the diaphragm should feel like.
Breathe in slowly to the count of 10 watching your stomach expand and then exhale slowly
expelling all the air.
For vocal variety practice, try reading children’s books aloud. Your voice will naturally
animate with the story. Record your voice and listen to it resonate in your head for higher
vocal tones, in your throat for the midrange and deep in your chest for lower vocal tones.
Using more gestures will also help to naturally animate your voice.
Pause and Pace - To help eliminate clutter words and use the right, controlled pace, try
playing back your voice mail messages before sending them to the recipient and evaluate
yourself. Listen for short sentences that end without clutter and "over-connectors" such as:
and, but, and so, and rate your pace.
Eye Contact -- Place three to four small Post-It Notes randomly around your workspace.
These will be your "eye targets." Whenever you’re on the phone, speak one short sentence
while looking at the first Post-It Note. After finishing the sentence, pause. Then move on to
the next Post-it Note and repeat. This will help you to maintain eye contact with one
person at a time while completing a thought or sentence, and eliminate clutter words.
Dos and Don’ts of Presentation Dos
Lots of background research. Even if the information is not used in the presentation,
it is useful to have as much knowledge as possible for the discussion and audience
questions. It will assist your confidence too.
Be organized - prepare in plenty of time.
Structure your presentation.
Focus on the question set.
Obtain material from a wide range of sources.
Practice your presentation.
Use note cards.
Speak clearly.
Don’ts
Leave research and preparation until the last minute.
Rely on one source of information.
Make it up.
Just hope that it will come together on the day without preparation and practice.
Have no notes to rely on if you get stuck.
Worry too much it’s not as bad as it seems.
Mumble.
Read from script.
Rush the presentation by speaking too fast.
Make eye contact with your audience.
Research indicates that we tend to base our judgment of other people on three main
characteristics:
Verbal content: 7%
Vocal Interests: 38%
Body Language: 55%
This shows that more than 90% of your public image depends of how you look and sound
than the content that you deliver.
There is no mystery about making a good presentation
It is all about finding out how to do it right.
It is a skill, and like any other skill it can be learnt.
It is a skill, which can be mastered with little time and effort.
The most brilliant speech will ultimately depend for its success on presentation style
of the speaker. And not on the contents of the speech itself.
References:
1.http://learning.londonmet.ac.uk/TLTC/learnhigher/Resources/resources/Presentati
ons/7%20making%20a%20presentation.pdf
2.Participant’s Manual, Civil Society Resource Centre (A Project of Aga Khan Foundation),
Women Empowered through Citizens’ Community Boards (WECCB),
Hum Qadam Project
3.Pike W.Robert, CSP, High Impact Presentations, American Media Publishing Creative
Training Techniques International, Inc, Iowa, 1995
12. Problems or Barriers to Effective Communication
Filtering: Refers to the manipulation of information by the sender so as to obtain a
favorable opinion from the receiver. Example, an employee updating his superior about
projects in which there is significant progress but not informing him about the projects that
are lagging behind. The process of filtering information takes place at each level of the
organization and may sometimes affect the quantity as well as the quality of information
that reaches the top management. The amount of information that gets filtered increases
with the number of vertical levels in the organizational hierarchy. Filtering may lead to
problems in the long term as only pleasant information is allowed to pass up to the top
management and thus they may not know about a problem till it assumes serious
proportions.
Selective perception: A person perceives information on the basis of his needs, values,
experience, and background. His personal interests and expectations influence the way he
decodes information.
Defensiveness: People intentionally attempt to block communication when they feel that
the other person is threatening their self-image and prestige. They react in a defensive
manner by making sarcastic comments, by passing judgments on others, or by questioning
the motives of the other party.
Language: Words convey different meanings to different people. Age, education and
cultural background are the major factors that influence the use of language by people and
the meanings they associate with words.
Barriers to communication can be further classified as
Human/personal
Semantic and
Technical barriers.
Barriers to communication
Human/personal Semantic Technical
Personal emotions Word interpretations Space or geographical
Biases Gesture decodings distance
Perceptual variations Language translations Mechanical failures
Competencies Sign and symbols Physical obstructions
Sensual abilities Cue meanings Technological
Mental faculties malfunctions Concrete
obstacles
Time lags
Human limitations also act as a hindrance to effective communication. Instead of listening
in a rational and objective manner to what is being said, one occasionally becomes
emotionally involved. Judgments are imposed in place of rational fact appraisal.
Consequently the receiver hears only what he expects to hear.
Removal of communication barriers: Some guidelines
i. Identify and analyze the barriers: find out the possible barriers in the way of effective
communication and then try to remove these. To make the communication clear,
make use of the listeners’ language and avoid faulty translations.
ii. Top management must be convinced of the need of communication: a good
communication is good human relations, and good communication is good business.
iii. Emphasis upon the written statement of policies: this is the best means of letting
everyone know how an organization feels about communication. It sets the tone for
the type of communication that everyone throughout the organization should have. It
sets the basis for the procedures and practices, which will be used to implement
policy.
iv. Recognize that communication is a two way process: it is necessary to know whether
communication has been properly received and perceived. This can be
done by encouraging action, responses, asking questions, removing confusion and
explaining clearly the meaning of the message sent.
[email protected]
50
v. Consistency and coherence are essential for successful communication: Orders should
be consistent with the objectives of the organization and in line with other activities.
vi. Overcome disadvantages of the distance barriers: whenever possible use the physical
devises like telephone and the intercom and see that people understand ie. the
sender should see to that the information is not distorted, misinterpreted or stopped
by those who are responsible for passing it on to others.
vii. Communication is a continuous process: it cannot be compartmentalized or reduced
to one or more communication programs, because the goal of communication is
complete understanding. Communication should be constant, habitual and
automatic.
viii. Empathetic speaking and hearing are essential for effective communication.
Therefore, the speaker should know his audience and be sensitive to their needs and
feelings when he speaks and listens; otherwise he may short circuit important
communication networks.
ix. Optimum timing is important in communication. The best time for communicating
important messages is when they are competing the least with other situations
affecting the listeners. Messages are most likely to be considered and attended to
when they provide a solution to a problem affecting the receiver.
x. The use of feedback improves the communication process and reduces the chance of
major disparities between the information or idea received and the one intended.
xi. Reception of messages may be helpful in conveying the intended thoughts. Often a
single transmission of an idea may not be received or decoded properly. A second or
third message may assist the receiver in his understanding and use of the concept.
Repetition can be done by using various media and different formats.
xii. Messages should be timed so that they are received when they are needed and are
not misconstrued as a result of other thoughts on the receiver’s mind.
References:
1. Aswathappa K, Organizational Behavior, Himalaya Publishing House, Mumbai, 1997
2. Mamoria C B, Personnel Management, Himalaya Publishing House,Bombay, 1997
3. Moorhead Gregory and Griffin W. Rocky, Organizational Behavior, AITBS Publishers &
Distributors, New Delhi, 1999
4. Robbin P.Stephen, Organizational Behavior, Prentice Hall of India, New Delhi, 1998
5. Block I – Communication, Course 102 Communication and Diffusion of Agricultural
Innovations, Post Graduate Diploma in Agricultural Extension Management
(PGDAEM), MANAGE, Hyderabad
Effective communication
Effective communication occurs when there is shared meaning. The message that is sent is
the same message that is received. There must be a mutual understanding between the
sender and the receiver for the transmission of ideas or information to be successful.
Effective communication may be defined as:
Using language that is appropriate to others' levels of understanding.
Making sure others receive the information or knowledge intended.
Developing relationships with others.
Talking with others in a way that facilitates openness, honesty and cooperation.
Providing feedback.
Effective communication is a part and parcel of any successful organization. Any
communication should be free from barriers so as to be effective. The characteristics of
effective communication are:
1. Clarity of Purpose: The message to be delivered must be clear in the mind of sender.
The person to whom it is targeted and the aim of the message should be clear.
2. Completeness: The message delivered should be complete. It should be supported by
facts and observations. It should be well planned and organized. No assumptions
should be made by the receiver.
3. Conciseness: The message should be concise. It should not include any unnecessary
details. It should be short and complete.
4. Feedback: Whether the message sent by the sender is understood in same terms by
the receiver or not can be judged by the feedback received. The feedback should be
timely and in personal. It should be specific rather than general.
5. Empathy: Empathy with the listeners is essential for effective verbal communication.
The speaker should step into the shoes of the listener and be sensitive to their needs
and emotions. This way he can understand things from their perspective and make
communication more effective.
6. Modify the message according to the audience: The information requirement by
different people in the organization differs according to their needs. What is relevant to
the middle level management might not be relevant to the top level of management.
Use of jargons should be minimized because it might lead to misunderstanding and
misinterpretations. The message should be modified according to the needs and
requirements of the targeted audience.
7. Multiple Channels of communication: For effective communication multiple channels
should be used as it increases the chances of clarity of message. The message is
reinforced by using different channels and there are less chances of deformation of
message.
8. Make effective use of Grapevine (informal channel of communication): The employees
and managers should not always discourage grapevine. They should make effective use
of grapevine. The managers can use grapevine to deliver formal messages and for
identification of issues which are significant for the employees. The managers can get
to know the problems faced by the employees and can work upon it.
7 C’s and 4 S’s of Communication
In any business environment, adherence to the 7 C’s and the 4 S’s of Communication helps
the sender in transmitting his message with ease and accuracy. The 7 C’s are as follows:
Credibility. If the sender can establish his credibility, the receiver has no problems in
accepting his statement. Establishing credibility is not the outcome of a one-shot
statement. It is a long-drawn out process in which the receiver through constant
interaction with the sender understands his credible nature and is willing to accept his
statements as being truthful and honest. Once the credibility of the sender has been
established, attempts should be made at being courteous in expression. Much can be
accomplished if tact, diplomacy and appreciation of people are woven in the message.
Courtesy implies taking into consideration both viewpoints as well as feelings of the
receiver of the message. A courteous message is positive and focused at the audience. It
makes use of terms showing respect for the receiver of message and it is not biased.
Completeness. The communication must be complete. It should convey all facts required
by the audience. The sender of the message must take into consideration the receiver’s
mind set and convey the message accordingly. A complete communication develops and
enhances reputation of an organization. It is cost saving as no crucial information is missing
and no additional cost is incurred in conveying extra message if the communication is
complete. A complete communication always gives additional information wherever
required. It leaves no questions in the mind of the receiver. Complete communication
helps in better decision-making by the audience/ readers/ receivers of message as they get
all desired and crucial information. It persuades the audience.
Clarity. Absolute clarity of ideas adds much to the meaning of the message. The first stage
is clarity in the mind of the sender. The next stage is the transmission of the message in a
manner which makes it simple for the receiver to comprehend. As far as possible, simple
language and easy sentence constructions, which are not difficult for the receiver to grasp,
should be used. Clarity in communication makes understanding easier. Complete clarity of
thoughts and ideas enhances the meaning of message. A clear message makes use of
exact, appropriate and concrete words.
Correctness: The sender should ensure that his knowledge of the receiver is
comprehensive. The level of knowledge, educational background and status of the decoder
help the encoder in formulating his message. In case there is any discrepancy between the
usage and comprehension of terms, miscommunication can arise. If the sender decides to
back up his communication with facts and figures, there should be accuracy in stating the
same. A situation in which the listener is forced to check the presented facts and figures
should not arise. Finally, the usage of terms should be nondiscriminatory. In correct
communication the message is exact, correct and well-timed; it boosts up the confidence
level; a correct message has greater impact on the audience/ readers; it checks for the
precision and accurateness of facts and figures used in the message and makes use of
appropriate and correct language in the message.
Consistency. The approach to communication should, as far as possible, be consistent.
There should not be too many ups and downs that might lead to confusion in the mind of
the receiver. If a certain stand has been taken, it should be observed without there being
situations in which the sender desires to bring about a change in his understanding of the
situation. He should ensure that the shift is gradual and not hard for the receiver to
comprehend.
Concreteness. Concrete and specific expressions are to be preferred in favour of vague and
abstract expressions. In continuation of the point on correctness, the facts and figures
presented should be specific. Abstractions or abstract statements can cloud the mind of
the sender. Instead of stating “There has been a rise in paddy yield”, if the sender made
the following statement: “There has been a rise in paddy yield by almost 20% as compared
to last year”, the receiver is more apt to listen and comprehend the details. Concrete
message is supported with specific facts and figures; it makes use of words that are clear
and build the reputation and concrete messages are not misinterpreted.
Conciseness. The message to be communicated should be as brief and concise as possible.
As far as possible, only simple and brief statements should be made. Excessive information
can also sway the receiver into either a wrong direction or into inaction. Quantum of
information should be just right, neither too much nor too little. Concise communication is
both time-saving as well as cost-saving. It underlines and highlights the main message as it
avoids using excessive and needless words. Concise communication provides short and
essential message in limited words to the audience. A concise message is more appealing
and comprehensible to the audience and is non-repetitive in nature
4S’s : An understanding of the 4 S’s is equally important.
Shortness. It is often said that “Brevity is the soul of wit.”. The same can be said about
communication. If the message can be made brief, then transmission and comprehension
of messages is going to be faster and more effective. Flooding messages with high
sounding words does not create an impact. Often, the receiver has spent a major chunk of
his time in trying to decipher the actual meaning of the message.
Simplicity. Simplicity both in the usage of words and ideas reveals clarity in the thinking
process. Using simple terminology and equally simple concepts would help.
Strength. The strength of a message emanates from the credibility of the sender. If the
sender himself believes in a message that he is about to transmit, there is bound to be
strength and conviction in whatever he tries to state. Half-hearted statements or
utterances that the sender himself does not believe in adds a touch of falsehood to the
entire communication process.
[email protected]
56
Sincerity. A sincere approach to an issue is clearly evident to the receiver. If the sender is
genuine, it will be reflected in the manner in which he communicates.
Conditions for effective communication:
It is important to recognize that the environment within the formal organization structure
will have an effect upon the successful transmission of concepts and ideas from the
appropriate sender to the receiver. If the employees are clearly aware of superior-
subordinate relationships and horizontal networks, the employees will know with whom
they should communicate directly and what communication needs and expectations the
receiver will have. If lines of authority and channels of communication are not known, an
abundance of miscommunication, excessive communication or lack of communication will
occur; similar is the case in the field between extension functionaries and farmers.
In an exhaustive theory of organization, communication would occupy a central place
because the structure, extensiveness and scope of organization are almost entirely
determined by communication techniques. Researchers have shown that the average
executive spends nearly 70 percent of his working time in communication – in writing,
reading, speaking and listening. Today’s managers must be active communicators since
all management functions require the skill of communication.
Communication is the crux of Agricultural Extension and hence needs to be understood
and practiced in the right perspective to realize the objectives of Agricultural Extension
and make the farmers better informed farmers about the technology, domestic and
international markets and the emerging trends in the field.
References:
1. Aswathappa K, Organizational Behavior, Himalaya Publishing House, Mumbai, 1997
2. Mamoria C B, Personnel Management, Himalaya Publishing House,Bombay, 1997
3. Moorhead Gregory and Griffin W. Rocky, Organizational Behavior, AITBS Publishers &
Distributors, New Delhi, 1999
4. Robbin P.Stephen, Organizational Behavior, Prentice Hall of India, New Delhi, 1998
You might also like
- Final Project Report On Organizational Communication100% (1)Final Project Report On Organizational Communication41 pages
- Definition of Communication: Business Communication & Office Management Unit Code: CBM 512 Introduction To Communication100% (1)Definition of Communication: Business Communication & Office Management Unit Code: CBM 512 Introduction To Communication36 pages
- Meaning, Defination, Elements of CommunicationNo ratings yetMeaning, Defination, Elements of Communication14 pages
- Business Communication - Unit 1 - 2020-2021No ratings yetBusiness Communication - Unit 1 - 2020-202198 pages
- Alimoden, Hassim D.: Meaning of CommunicationNo ratings yetAlimoden, Hassim D.: Meaning of Communication4 pages
- Unit-01 Introduction to Communication MaterialNo ratings yetUnit-01 Introduction to Communication Material14 pages
- UNIT -1 -Introduction to Communication-1No ratings yetUNIT -1 -Introduction to Communication-119 pages
- Merged Hbo Communication and LeadershipNo ratings yetMerged Hbo Communication and Leadership21 pages
- Edt PRNT Introduction To Communication SkillsNo ratings yetEdt PRNT Introduction To Communication Skills13 pages
- Factors Influencing Communication in Organizations Research PaperNo ratings yetFactors Influencing Communication in Organizations Research Paper18 pages
- Objectives: After Reading This Lesson, You Should Be Able ToNo ratings yetObjectives: After Reading This Lesson, You Should Be Able To15 pages
- Interpersonal and Organizational CommunicationNo ratings yetInterpersonal and Organizational Communication18 pages
- 7 Days of Effective Communication Skills: Unlocking the Power of Oral and Written CommunicationFrom Everand7 Days of Effective Communication Skills: Unlocking the Power of Oral and Written CommunicationNo ratings yet
- E-Leadership Effectiveness in Virtual Teams: Motivating Language PerspectiveNo ratings yetE-Leadership Effectiveness in Virtual Teams: Motivating Language Perspective17 pages
- Monologue Judging Criteria: Name of Judge: - SIGNATURENo ratings yetMonologue Judging Criteria: Name of Judge: - SIGNATURE4 pages
- Pitch Accent Kyoto Japanese Heian Middle ChineseNo ratings yetPitch Accent Kyoto Japanese Heian Middle Chinese434 pages
- Linguistic Analysis of Peppa Pig Alexiou KoklaNo ratings yetLinguistic Analysis of Peppa Pig Alexiou Kokla7 pages
- 24 Habitual Participles - Hindilanguage - InfoNo ratings yet24 Habitual Participles - Hindilanguage - Info1 page
- In Touch With Your Feelings: Ent Rang DungNo ratings yetIn Touch With Your Feelings: Ent Rang Dung16 pages
- Preint Int Vocab Adverbs of Frequency or DegreeNo ratings yetPreint Int Vocab Adverbs of Frequency or Degree2 pages
- Syllabus Break Test Series (Part-I) Regular S-2: Superior College PattokiNo ratings yetSyllabus Break Test Series (Part-I) Regular S-2: Superior College Pattoki1 page
- The 200 Most Common French Verbs - Talk in French100% (3)The 200 Most Common French Verbs - Talk in French16 pages
- Outcomes Upper-Intermediate Worksheets Unit 1 7 Nov 12No ratings yetOutcomes Upper-Intermediate Worksheets Unit 1 7 Nov 122 pages
- The Verb To Be in Present Simple Tense SextoNo ratings yetThe Verb To Be in Present Simple Tense Sexto4 pages
- Artikel Jurnal - An Analysis of Address Terms Received by Queen Elizabeth in The Prince Animated SeriesNo ratings yetArtikel Jurnal - An Analysis of Address Terms Received by Queen Elizabeth in The Prince Animated Series11 pages
