Antony Suresh
Antony Suresh
CONCEPT OF PLANNING
TYPES OF PLANNING;
[a]STRATEGIC PLANNING
Strategic planning involves decisions about the organization's long term
goals such as survival, growth etc. It involves setting long term objectives
(by top management) and deciding about the judicious deployment of
resources to achieve those objectives. Strategic planning, thus, is long-
term in nature. It tends to be a top management responsibility. It requires
looking outside the organization for threats and opportunities. It also
requires looking inside the organization for finding out weaknesses and
strengths. It affects many parts of the organization, as its decisions have
enduring effects that are difficult to reverse. It tries to equip the
organization with capabilities needed to confront future uncertainties, by
taking a holistic view of the entire organization. Its focus is clearly on the
‘jungle, not the trees’. The main objective is to position the firm in an
advantageous position in relation to the environment, keeping the firm’s
own capabilities in mind.
Example: In business, it means how much money is going to be
dedicated to a project, and by when you expect the project complete. In
personal life, suppose you plan a wedding, it means deciding on the
budget and the date.
[b]TACTICAL PLANNING
Tactical planning translates broad strategic goals and plans into specific
goals and plans that are relevant to a definite portion of the organization,
such as a functional area like marketing or human resources. Tactical
plans focus on a major actions a unit must take to fulfil a part of the
strategic planning. They are often focused on 1-2 years in the future. This
is the implementation of the strategic plan stage combining your available
resources, look at obstacles, and review alternatives.
Example: In business, it means an analysis of resource combination,
planning for obstacles, and general timetable. In personal life, for the
wedding, it means, finding the place, developing a guest list, deciding on
a menu and music.
[c]OPERATIONAL PLANNING
Operational planning identifies the specific procedures and processes
required at lower levels of the organization. Front line managers usually
focus on routine tasks such as production runs, delivery schedules, and
human resource needs etc. They typically focus on the short term, usually
12 months or less. These plans are the least complex of the three and
rarely have a direct effect or other plans outside of the department or unit
for which the plan was developed.
Example: In business, it means engaging the team, develop and answer
the who, what, when, where, how management questions. In personal life,
for the wedding, it means, choosing the band, finding the caterer, decide
on flowers, etc.
To be fully effective, the organization's strategic, tactical and operational
plans must be aligned – that is, they must be consistent, mutually
supportive and focused on meeting the common purpose and direction.
CONCEPT OF ORGANIZING
IMPORTANCE OF ORGANIZING
Organizations are systems created to achieve common goals through
people-to-people and people-to-work relationships. They are essentially
social entities that are goal-directed, deliberately structured for
coordinated activity systems, and is linked to the external environment.
Organizations are made up of people and their relationships with one
another. Managers deliberately structure and coordinate organizational
resources to achieve the organization’s purpose.
Each organization has its own external and internal environments that
define the nature of the relationships according to its specific needs.
Organizing is the function that managers undertake to design, structure,
and arrange the components of an organization’s internal environment to
facilitate attainment of organizational goals.
Efficient Administration
It brings together various departments by grouping similar and related
jobs under a single specialization. This establishes coordination between
different departments, which leads to unification of effort and harmony in
work.
Resource Optimization
Organizing ensures effective role-job-fit for every employee in the
organization. It helps in avoiding confusion and delays, as well as
duplication of work and overlapping of effort.
Benefits Specialization
Creates Transparency
The jobs and activities performed by the employees are clearly defined on
the written document called job description which details out what
exactly has to be done in every job. Organizing fixes the authority-
responsibility among employees. This brings in clarity and transparency
in the organization.
When resources are optimally utilized and there exists a proper division
of work among departments and employees, management can multiply its
strength and undertake more activities. Organizations can easily meet the
challenges and can expand their activities in a planned manner.
Physiological needs- These are the basic needs of air, water, food,
clothing and shelter. In other words, physiological needs are the needs for
basic amenities of life.
Social needs- Social needs include the need for love, affection, care,
belongingness, and friendship.
Esteem needs- Esteem needs are of two types: internal esteem needs
(self- respect, confidence, competence, achievement and freedom) and
external esteem needs (recognition, power, status, attention and
admiration).
Self-actualization need- This include the urge to become what you are
capable of becoming/what you have the potential to become. It includes
the need for growth and self-contentment. It also includes desire for
gaining more knowledge, social- service, creativity and being aesthetic.
The self- actualization needs are never fully satiable. As an individual
grows psychologically, opportunities keep cropping up to continue
growing.
The physiological and the safety needs constituted the lower-order needs.
These lower-order needs are mainly satisfied externally. The social,
esteem, and self-actualization needs constituted the higher-order needs.
These higher-order needs are generally satisfied internally, i.e., within an
individual. Thus, we can conclude that during boom period, the
employees lower-order needs are significantly met.