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Course Outline: Business Environment Analysis

This document provides information on the "Business Environment Analysis (Micro-Economics)" course for an MBA program. The course aims to equip students with skills to analyze internal and external business environments and identify opportunities for organizational success. It is a 4-credit course consisting of 60 contact hours delivered through lectures, tutorials, discussions, presentations, and case studies. Learning outcomes include applying approaches to manage internal and external environments, various economic policies, provisions affecting business, and factors influencing technological change. Course content is covered in 5 topics on introductions to business environments, the economic environment, politico-legal environment, industry environment, and foreign investment/trade regulation. Assessment includes coursework, examinations, tests, and essay/summary submissions depending

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19 views

Course Outline: Business Environment Analysis

This document provides information on the "Business Environment Analysis (Micro-Economics)" course for an MBA program. The course aims to equip students with skills to analyze internal and external business environments and identify opportunities for organizational success. It is a 4-credit course consisting of 60 contact hours delivered through lectures, tutorials, discussions, presentations, and case studies. Learning outcomes include applying approaches to manage internal and external environments, various economic policies, provisions affecting business, and factors influencing technological change. Course content is covered in 5 topics on introductions to business environments, the economic environment, politico-legal environment, industry environment, and foreign investment/trade regulation. Assessment includes coursework, examinations, tests, and essay/summary submissions depending

Uploaded by

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Course Title: BUSINESS ENVIRONMENT ANALYSIS (MICRO-ECONOMICS)

Course Code: MBA 715/MBA 715-DL

Course Level: 1

Credit Units: 4

Contact Hours: 60

COURSE DESCRIPTION

The aim of this course is to equip students with skills needed to analyze the business
environment by considering organizations’ internal characteristics and planning strategically for
organizational success. Students are exposed to information and analytical techniques relating to
the general management ‘big picture’, thereby providing a cross-functional and strategic
perspective. Students are imparted with knowledge on how to identify business opportunities,
quality products and services, how to improve performance, how to improve sales and profit and
decision-making techniques.

LEARNING OUTCOMES

Upon successful completion of this course, students should be able to:-

1 Analyze various categories that are constituting the business environment and apply
various approaches that are helpful to manage both the internal and external environment
of the business

2 Apply the various types of policies in the economic environment, applying these policies
in order to change the structure of the economy and the transition thereof from the past to
the present scenario

3 Apply various constitution provisions and understand how the government plays different
roles for the smooth functioning of an organization and evaluate the importance of CSR
in an economy

4 Develop an understanding of technological, demographic social, and cultural factors that


play an important part in an organization’s functioning and to evaluate the recent trends
in the environment of the firm
IUEA-MBA 2021 Page 42
5 Demonstrate the various policies of foreign institutions like the World Bank. Summarize
the basics of foreign investments that are helpful for the economy and interpret the terms
that are related to trade and its regulation.

COURSE CONTENT

TOPIC 1: Introduction

 Concept, vision and mission


 Significance and nature of business environment
 Types of environment
 Interaction between internal and external environments
 Nature and structure of economy
 Techniques for environment analysis
 Approaches and significance of environment forecasting

TOPIC 2: Economic Environment

 Document research: gathering secondary data on the policy problem e.g. homelessness,
poverty, etc.
 Strategies, objectives, tactics
 History of economic systems
 Market
 Planned and mixed economy
 Planning in Africa
 Emergence and objective
 Planning monetary policy
 Fiscal policy
 Union budget as an instrument of growth and its impact on business
 Industrial policy: meaning, objective and recent development in new economics policy
(1991) and its impact on business

TOPIC 3: Politico-Legal Environment

 The macro environment: PESTLE analysis


 Relationship between business and government
 Economics
 Planning
 Regulatory
 Promotional and entrepreneurial roles of government
 Constitutional provisions affecting business
 An overview of major laws affecting business
 Consumerism

IUEA-MBA 2021 Page 43


 Social responsibility of business

TOPIC 4: The Industry Environment: Five Forces Model, Market Considerations, And
Competitor Analysis

 Technological Environment
o Factors influencing technological environment
o Role and impact of technology on business
o Transfer of technology – channels, methods, and limitations
 Demographic and Socio-Cultural Environment
o Population Size
o Falling Birth Rate
o Changing age structure and its impact on business
o Business and Society
o Business and Culture
o Culture and Organizational Behaviour

TOPIC 5: Foreign Investment and Trade Regulation

 Internal analysis: competitive advantage, organizational performance


 Foreign direct investment
 Foreign institutional investment
 WTO and Africa plus India
 An overview of global market regulations
 Regulation of foreign trade
 Disinvestment in public sector units

MODE AND FORMAT OF DELIVERY

 Lectures, (including guest Lectures)


 Tutorials/Practical
 Group discussions /Forum discussions
 Class Presentations
 Case Studies
 Role Playing
 Project work
 Learning Management System (Online-U)

INSTRUCTIONAL MATERIALS/EQUIPMENT

 Whiteboard and markers


 Audio clips.
 Flip charts
 LCD projects

IUEA-MBA 2021 Page 44


 CDs, DVDs and Tapes

COURSE ASSESSMENT AND GRADING

Physical Class

Coursework 40%

Examination 60%

Total 100%

Online Mode

Mandatory

 Listen to all videos that explain various weekly concepts or topics


 Complete all weekly readings
 Participate in one class forum discussion weekly (5% of final grade)
 Go to the assigned exam center for one mid-semester continuous assessment test (CAT)
(25% of final grade)
 Go to the assigned exam center for the final examination (40% of final grade)

Optional

 Do all 5 multiple choice weekly tests aimed at assessing mastery of weekly concepts or
topics (10% of final grade) – graded automatically by Online-U
 Answer short essay questions that require written answers to be uploaded onto Online-U
(10% of final grade)
 Write a short summary of concepts learned weekly and upload to Online-U (your own
words – no plagiarism) (10% of final grade)

READING LIST

Text Books

Business Environment by Francis Cherunilam

Short Introduction to Strategic Management Torben J. A. Cambridge University Press 2013


978-1139381642

Strategic Management, Planning for Domestic & Global Competition, 14th Ed. E-book
Pearce J. McGraw Hill 2014 978-0077862510

IUEA-MBA 2021 Page 45


Strategic Management: A Competitive Advantage Approach, Concepts, 15th Ed. David,
F.R. Prentice-Hall 2016 978-0134153971

IUEA-MBA 2021 Page 46

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