Exercise 1
Exercise 1
Fig 4.5
Telecommunications Product Projected Profitability
Month: 1 2 3 4 5 6 7 8 9 10 11 12 Total
Forecast no Customers 650 683 717 752 790 830 871 915 960 1,008 1,059 1,112
Forecast no Calls per customer per day 7.0 7.2 7.5 7.8 8.0 8.3 8.6 8.9 9.2 9.5 9.9 10.2
Forecast no calls with seasonality 5.6 6.5 7.5 7.8 8.8 10.0 10.3 9.8 9.2 9.5 8.9 8.2
Total no Calls per day 3,640 4,450 5,374 5,840 6,981 8,276 8,994 8,960 8,852 9,620 9,409 9,089
Total no Calls per month 80,080 89,005 118,221 105,117 160,565 173,804 197,876 197,122 177,043 192,401 207,001 172,696 1,870,930
Forecast Revenue (calculated in detail) $64,064 $71,204 $94,577 $84,094 $128,452 $139,043 $158,301 $157,697 $141,634 $153,921 $165,601 $138,156 $1,496,744
Forecast Revenue (calculated in one row) $64,064 $71,204 $94,577 $84,094 $128,452 $139,043 $158,301 $157,697 $141,634 $153,921 $165,601 $138,156 $1,496,744
Expenses
Staff $43,333 $43,333 $45,067 $45,067 $45,067 $45,067 $45,067 $45,067 $45,067 $45,067 $45,067 $45,067 $537,333
Advertising $20,833 $20,833 $20,833 $20,833 $20,833 $20,833 $20,833 $20,833 $20,833 $20,833 $20,833 $20,833 $250,000
Rent $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $150,000
Overheads $21,000 $21,000 $21,000 $21,000 $21,000 $21,000 $21,000 $21,000 $21,000 $21,000 $21,000 $21,000 $252,000
Consumables $293 $307 $322 $339 $356 $373 $392 $412 $432 $454 $476 $500 $4,656
Total Expenses $97,959 $97,974 $99,722 $99,739 $99,756 $99,773 $99,792 $99,812 $99,832 $99,854 $99,876 $99,900 $1,193,989
Forecast Profit -$33,895 -$26,770 -$5,146 -$15,645 $28,696 $39,270 $58,509 $57,886 $41,802 $54,067 $65,725 $38,256 $302,755
Cumulative Profit -$33,895 -$60,665 -$65,811 -$81,456 -$52,760 -$13,490 $45,019 $102,905 $144,707 $198,774 $264,499 $302,755
Profit Margin -53% -38% -5% -19% 22% 28% 37% 37% 30% 35% 40% 28% 20%
Manual 16
Automatic 20
Total 36
0
Fig 4.11
Budget
Managing Director $12,500
Administration & Finance $5,200
Developer 1 $7,367
Developer 2 $7,367
Tester $4,333
Business Development Manager $8,667
Account Manage $7,800
Support Consultant 1 $10,400
Support Consultant 2 $8,333
Total Salaries $71,967
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Number of business days per month 22 20 22 18 23 21 22 22 20 20 22 19
Based on 2012 calendar
Seasonality Variance 80% 90% 100% 100% 110% 120% 120% 110% 100% 100% 90% 80%
Based on historical data
Advertising $250,000
Dedicated staff annual salary $520,000
Annual increase in Month 3 of 4%
Monthly Allocated Rent $12,500
Monthly Allocated Overheads $21,000
Consumables per customer pm (billing etc) $0.45