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Chanel is a renowned French luxury brand founded in 1910 by Coco Chanel. Coco Chanel's vision was to create fashion that exuded simplicity, elegance, and comfort. Chanel has preserved its heritage through iconic symbols representing its legacy, including its double C logo. Chanel's signature No. 5 perfume, launched in 1924, became hugely successful and helped establish the brand. Today, Chanel continues to build on its past success and remains a powerful global luxury brand known for its modern yet heritage-focused fashion and goods.

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36 views

Slide 1

Chanel is a renowned French luxury brand founded in 1910 by Coco Chanel. Coco Chanel's vision was to create fashion that exuded simplicity, elegance, and comfort. Chanel has preserved its heritage through iconic symbols representing its legacy, including its double C logo. Chanel's signature No. 5 perfume, launched in 1924, became hugely successful and helped establish the brand. Today, Chanel continues to build on its past success and remains a powerful global luxury brand known for its modern yet heritage-focused fashion and goods.

Uploaded by

Diana Pana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SLIDE 1 – TITLU CHANEL BLA BLA NUMELE NOASTRE , FACULTATEA SERIA ANU ETC + URMATOAREA

PROPOZITIE Coco Chanel‟s vision: “In order to be irreplaceable one must always be different”.

SLIDE 2 - Founded in 1910, Chanel stands as a renowned French luxury brand that
has evolved to include a diverse array of offerings, including haute couture, luxury
goods, cosmetics, fragrances, and clothing, along with a range of small leather
goods. The visionary behind this iconic brand was none other than Gabrielle
Bonheur "Coco" Chanel, a pioneering French fashion designer who transcended
boundaries to become a global icon in haute couture. Coco Chanel's vision was
revolutionary for its time, centered around the creation of fashion that exuded
simplicity, elegance, and comfort.

SLIDE 3 - Chanel's rich heritage is effectively conveyed through the enduring cult
surrounding its founder, Coco Chanel. The company excels in perpetuating this
cult, evident in flagship stores and seasonal collections that consistently feature
elements immediately recognizable as iconic symbols of heritage and lasting
value. These include Coco Chanel's signature lion heads, pearls, the interlocking
double-C logo, and camellias, serving as visual touchstones of the brand's legacy.
Furthermore, the No.5 Culture Chanel exhibition in Paris offers a unique glimpse
into Coco's life and work, underscoring Chanel's commitment to preserving and
celebrating its founder's profound influence on the brand.

SLIDE 4- CHANEL S LOGO

Chanel's distinctiveness is epitomized by its iconic double C logo, a symbol that


transcends mere imagery. Originating from the initials of Coco Chanel, the two C
letters were ingeniously intertwined, presenting a visually harmonious
representation. In an era dominated by elaborate logos, Chanel's simplicity
mirrored Coco's own elegant style. Debuting on Chanel No. 5 perfume bottles in
1924, the double C logo swiftly evolved into a powerful emblem, embodying the
brand's sophisticated and modern ethos.
SLIDE 5 – INTRODUCING CHANEL NO. 5

Her real success came in 1923 when the still-best-selling perfume, Chanel No 5,
was born. Luxury groups are obliged to develop strong communication strategies.
Chanel, for instance, has to remind consumers of its famous past and of the No 5
– Marilyn connection, in order to reinforce and build the perfume’s iconic value.

SLIDE 7 -CHANEL Printed Advertising Campaign

Chanel's advertisments feature a dominant black-and-white color scheme,


showcasing modern, confident women at the forefront. While men are present,
women take center stage, exemplifying liberation and daring. Kristen Stewart's
role in the Métiers d'Art Paris-Dallas campaign illustrates Chanel's strategic use of
celebrity endorsement, aiming to attract a younger audience. Leveraging the
actress's popularity, Chanel seeks to forge a connection between its collections
and Stewart's fan base.

Source: Printerest, 2014 & McCulloch, 2012


SLIDE 8 – Chanel is a powerful brand in the luxury industry, which ranked #4 in
the top 10 global luxury-goods brands according to a report from Luxury Daily.

SLIDE 9 - Chanel Jewelry Today


Today, Chanel jewelry covers the spectrum from engagement rings and wedding rings, to a wide variety
of collections including:

 Camélia
 Coco Crush
 Ultra
 Comète
 Sous le Signe du Lion
 Plume de Chanel
 Ruban
 Baroque
 The company has also expanded into luxury watches, eyewear, makeup, and skincare products.
+POZE!!!!!!!!!!!!!!!!!!!!!! LE TRM IO

SLIDE 10- CONCLUSIONS

Chanel's ability to navigate changing market landscapes while staying true to its
heritage has allowed it to maintain a strong presence in the international market.
In summary, the impact of Chanel on the French economy is a testament to the
enduring power of artistry, innovation, and brand identity. The brand's ability to
blend tradition with modernity has not only contributed to economic prosperity
but has also solidified its place in the rich tapestry of French culture and heritage.

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