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 NATIONAL
SENIOR CERTIFICATE

GRADE 11

NOVEMBER 2014

ENGLISH HOME LANGUAGE P1

MEMORANDUM

MARKS: 70

This marking guideline consists of 7 pages.

2 ENGLISH HOME LANGUAGE P1 (NOVEMBER 2014)

MARKING THE COMPREHENSION

 Because the focus is on understanding, incorrect spelling and language

errors in responses should not be penalised unless such errors change
the meaning/understanding. (Errors must still be indicated.)
 If a candidate uses words from a language other than the one being
examined, disregard those words, and if the answer still makes sense, do
not penalise. However, if a word from another language is used in a text
and required in an answer, this will be acceptable.
 For open-ended questions, no marks should be awarded for YES/NO or I
AGREE/I DISAGREE. The reason/substantiation/motivation is what
should be considered.
 No marks should be awarded for TRUE/FALSE or FACT/OPINION. The
reason/substantiation/motivation is what should be considered.
 When one-word answers are required and the candidate gives a whole
sentence, mark correct provided that the correct word is
underlined/highlighted.
 When two/three facts/points are required and a range is given, mark only
the first two/three.
 Accept dialectal versions.
 For multiple-choice questions, accept BOTH the letter corresponding with
the correct answer AND/OR the answer written out in full.

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(NOVEMBER 2014) ENGLISH HOME LANGUAGE P1 3

SECTION A: COMPREHENSION

QUESTION 1: READING FOR MEANING AND UNDERSTANDING

1.1 1.1.1 Well-known means that people know about it./When someone
says <Nando’s=, there is no need to explain what it is.
Popular implies that it is well-liked/sells well. (2)

1.1.2 It is an abbreviation of the first name of one of its founders,

Ferdinand. (1)

1.1.3 The concept/franchise/name and style of the restaurant is set

up in other countries. (1)

1.2 People like to take some responsibility for their meal AND they also
enjoy being served/looked after. (2)

1.3 This is very unusual/unexpected/refreshing/a good idea. One would not

expect art to be displayed inside a fast-food outlet. (2)

1.4 1.4.1 This means that those customers will remember the outlet and
be inclined to go back for another meal. They intend or will
definitely think about going back there. (2)

1.4.2 They encourage them – they offer free cold drink refills and
safety which allows teenagers to go there without adults. (2)

1.5 1.5.1 They use Facebook (social media) regularly – AND they have a
blog letting friends/customers know which famous people have
visited their outlets. (2)

1.5.2 It has great family appeal. It is well-known for its unique food.
The food is predictable and therefore, trustworthy. There is
always a friendly atmosphere to greet customers. Their service
is excellent. (Any two different comments.) (3)

1.6 1.6.1 Astute. (1)

1.6.2 They employ a clever use of language, frequently using satire to

ridicule a topical issue and even courting controversy and
criticism. Their humour is up-to-date and catchy. (2)

1.6.3 This means that it spreads incredibly quickly by electronic

means. (1)

1.7 Yes – Nando’s seems to have a very successful brand appeal. Their
product is good and they are equally well-known for their humour/art. (2)

1.8 Trouble-maker – from TEXT A.

Stirrer – own word. (2)

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4 ENGLISH HOME LANGUAGE P1 (NOVEMBER 2014)

1.9 This is opportunistic as the advertiser is relying on the good name of the
icon, Nelson Mandela. By allying themselves to him, they gain
mileage/attract customers. (By wishing him a happy birthday, they also
express good will.) Two valid points needed. (2)

1.10 Yes – the product is so well-known that it hardly needs advertising.

People have come to expect clever humour and/or controversy instead.
Through this, the product is advertised anyway. (3)

TOTAL SECTION A: 30

SECTION B: SUMMARY

QUESTION 2: SUMMARISING IN YOUR OWN WORDS

(Any SEVEN (7) valid points are to be credited in paragraph-form.)

Quotes Own words/Points

1. <Most South Africans are willing 1. Most South Africans are willing
to sacrifice comfort to explore to have less comfort in order to
new frontiers ...= travel more.

2. <… 62% are willing to sacrifice 2. Over half said they would
eating out at restaurants …= happily forego eating at
restaurants.

3. Make your own snacks to take 3. People are prepared to make

with you everywhere,= one their own snacks to save
respondent wrote. money.

4. <… tourists most commonly 4. Over a third of them are

jettison junk food, alcohol and prepared to give up luxuries.
cigarettes=.

5. <Others advised staying in hotels Many stay further from city

further away from bustling centres in order to save on
metropolitan areas.= accommodations bills.

6. <They have become fastidious They are determined to find the

and unceasing in the quest for a cheapest flight possible.
frugal flight … =

7. <… most travellers refused to be 7. They are still willing to spend

disconnected from social media money to stay connected on
…= social networks.

8. <The content manager cited the 8. Tourist still love to show off and
powerful role social media could let others know where they are.
play in <bragging rights= while
abroad.=

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(NOVEMBER 2014) ENGLISH HOME LANGUAGE P1 5

PARAGRAPH

Most South African travellers are willing to have less comfort when they travel in
their quest to travel more. They willingly forego luxuries such as eating out at
restaurants and having treats, often making their own snacks. Some opt for
cheaper hotels further from the city centres. They also do careful research in
order to find the cheapest flights. However, almost three-quarters of those
surveyed refused to be disconnected from their social media and are willing to
pay expensive roaming charges, largely so that they can brag about where they
are.

(91 words)

Marking the summary:

The summary should be marked as follows:

 Mark allocation:
o 7 marks for 7 points (1 mark per point)
o 3 marks for language
o Total marks = 10

 Distribution of language marks when candidates have used their

own words:

o 1 – 3 points correct: award 1 mark

o 4 – 5 points correct: award 2 marks
o 6 – 7 points correct: award 3 marks

 Distribution of language marks when candidates have quoted

verbatim:

o 6 – 7 quotes – award no language mark

o 1 – 5 quotes – award 1 language mark: award 2 marks

 Word count:

o Markers are required to verify the number of words used.

o Do not deduct any marks if the candidate fails to indicate the
number of words used or if the number of words used is indicated
incorrectly.
If the word limit is exceeded, read up to the last sentence above
the stipulated upper limit and ignore the rest of the summary.

TOTAL SECTION B: 10

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6 ENGLISH HOME LANGUAGE P1 (NOVEMBER 2014)

SECTION C: LANGUAGE IN CONTEXT

Marking SECTION C:
 Spelling:
o One-word answers must be marked correct even if the spelling is
incorrect, unless the error changes the meaning of the word.
o In full sentences, incorrect spelling should be penalised if the error
is in the language structure being tested.
o Where an abbreviation is tested, the answer must be punctuated
correctly.
 Sentence structures must be grammatically correct and given in full
sentences/as per instruction.
 For multiple-choice questions, accept BOTH the letter corresponding with
the correct answer AND/OR the answer written out in full as correct.

QUESTION 3: ANALYSING ADVERTISING

3.1 The letters on an eye chart start off extra-large and get progressively
smaller as they do here. (2)

3.2 The slogan is, <we see what others miss.= This slogan implies that they
pay attention to the minute details. These <smallest of details= are vital in
the insurance business. (2)

3.3 Yes – it implies that rescue is at hand and that the safety and well-being
of the client is very important. OR
No – a physical lifeline is not what is needed/this illustration is too obscure
and does not relate to the insurance industry.
Credit a mixed response with valid comments. (2)

3.4 It would appeal to those who wish to swap books and read more/to those
who need their eyes to be tested/to those who wish to get rid of unwanted
books and get different ones to read/to those who wish to make a
donation to help others. (Any 3 x 1) (3)

3.5 These logos list the names of societies or groups who work to improve
people’s eyesight. / Their presence here shows that they endorse the
project. (1)
[10]

QUESTION 4: UNDERSTANDING OTHER ASPECTS OF THE MEDIA

4.1 Exasperated. She cannot communicate effectively with the two Maths
students as they can only respond to her comments in a literal
manner/they misinterpret her comments because they are incapable of
understanding them on a figurative/metaphorical level. (3)

4.2 They turn to face each other AND they celebrate their mutual
understanding by using hi-fives/slapping each other’s hands. (2)

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(NOVEMBER 2014) ENGLISH HOME LANGUAGE P1 7

4.3 Thandi mentions the example of the rotten apples to highlight a

mathematical concept. The two students choose to interpret it literally
and are outraged about the rotten apples being sold. They look confused
in frame 3 and then enlightened in frame 6. (3)

4.4 The poor education system, weak/absent teachers/satisfaction with

mediocrity – any TWO. (2)
[10]

QUESTION 5: USING LANGUAGE CORRECTLY

5.1 Carrying (1)

5.2 (Possessive) adjective (1)

5.3 There is no subject AND there is no tense. (2)

5.4 5.4.1 Guerrilla (1)

5.4.2 Suits (1)

5.5 There are FAR too many. (1)

5.6 5.6.1 Etcetera (must be spelt correctly) (1)

5.6.2 A – abbreviation (1)

5.7 They create compound ADJECTIVES (not < words=) (1)

[10]

TOTAL SECTION C: 30
GRANDTOTAL: 70

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