112.

Google Keyword Planner

All right.
So the next to lead we are going to learn here is keyboard planner with
using keyword planner we can
import all of the keyboards.
The least that we have created.
We can import them into Cuba plan and analyze them and get also more
ideas.
So let's get a start.
Come here and here I have written keyboard plan their home.
Click on it.
It will go to Cuba planner.
And the thing is that you have to sign up if you don't have a Google
account e-mail.
You have to create one.
Sign up here and then usually when you sign up it will take you to some
other pages.
You can come back here by coming to tools and click on keyboard
planner.
OK it will bring you to the same page.
Here we have two options.
Find new keyboards and get search volume and forecasts.
Now what we need right now is finding new keyboards for our list.
So click on Find new keyboards.
And here you have to write down the keyboards that you have.
You can write down one you can write down one hundredth right.
So let's go back to our Web page here and here we had some couple of
keywords around 10 keywords and
let us come back here in keyword planner and just paste them all.
Then click on get a starter on the next page you can see that keyword
planner analyzed the keyword that
we gave.
We wrote down and also it is suggesting so much more keywords in
these areas you can see it can come
down and there are too many keyboards here.
Right.
So the thing here is that beside getting new ideas also pay attention to
the search volume to CPC to
the competition.
Also here you can see average master search.
And by any chance if you forgot what does each of these means just
hover your most on it and it will
explain it to you.
Right.
So you can come down get new ideas and add these new ideas to your
to your keyboard list.
For example here we have PPC management PPC marketing as your
online e-commerce company is your content
is your firm.
We can come down you see there are a lot of also if you pay attention at
the top.
We have a period of time for the less it is showing it is showing us the
result of the last 12 months.
So if you want to change that time for example last 24 months or last
month you can change that period
of time.
You will get a different result and then you can select the keywords that
you want and come here click
on Download keywords and it will download the least for you.
Now there is one thing that we have to do here on the next part we are
going to talk about Google trend.
Now on Google trend you have the ability to compare up to five
keyboards up to five phrases at the same
time.
Right.
So from the least that we have we have to select something between
five up to 20 keyboards.
All right.
So here you have your own list.
Also you have some additional ideas.
What I'm suggesting suggesting to you is to just select the ones that you
think you are going to rank
select the ones that you think for example they have a low competition
but also they have a good search
volume and you see for example the competition here on marketing
campaign is zero point seventeen which
is really good.
You can come up in this keyword easily with a little effort.
But anyway select between five to 20 keyboards that you think they are
the best.
Right.
From here we are going on the next lecture we're going to talk about
Google trend and we are going to
compare these and you can.
It is really hard to compare for example 100 keyboard together.
So that is why I'm suggesting you to just select between five to 20 25
tops keyboard so you can compare
them and get a good result out of it.
All right.
So more or less that was all for this lecture for keyword planner.
And if you're ready let's go for.
113. Google Trend
As I mentioned before on Google trends we have the ability to compare
up to five keyboards up to five
phrases at the same time and see the result.
So you can either go to Google and search for Google trend or come
here and click on this link here.
Google trend it will open the Google trend here for you and let's prank
let's make a practice.
Let's compare the keywords that we have selected here and see how it
will work.
Write down your first keyboard and just press enter.
And here it will give you some information about for example.
Here we have this done marketing course right.
It will give you some general information about this keyword in different
periods of time from 1 to
100.
It is showing us how was the search result.
All right.
For example on May 22 of July till twenty eight it was for example 35.
And on August 12 grades on August 12 it was one hundredth.
Right.
So the top one it is just showing from one to 100 for us to be able to
compare.
Right on the next part we have interest by subregion as you can see for
example here it is showing us
which cities had the most search volume as you can see for example
New York Kansas California Florida
et cetera et cetera.
One thing here at the top as you can see we can come and select the
region right.
You can select worldwide choice or select in a specific country and
search there.
For example if you have a local business or if your target is only one
country you have an online product
you want to sell it only in one place one country you can come and
search the search for only that place.
Let's just click on board wide and let's see how.
As you can see the result is completely changed and it is more stable
now.
After that we have the period of time that we can select has four hours
past day seven days 30 days
90 days five years et cetera.
Also you can select on a specific category.
Right.
Art entertainment it's come down for example let's say digital marketing
course is inside education.
Let's select education if we find it here.
All right.
Here it is.
Job and education again.
You see the result change.
Let's the next part is web search e-mail search news search Google
Shopping youtube search et cetera.
But our target here is that search.
So we will let it be on that.
As you can see interest by region is change before it was on United
States.
Now we put it on worldwide and it is showing us the top countries.
If you come down you see related topics related queries.
Again you can get some good ideas from here.
But let us keep all this and go for comparing the different keywords.
So the next keyword is learned is telemarketing.
And again press enter let us import all of them together.
Digital marketing training
and the last one is online.
Digital Marketing.
So as you can see it is pretty much obvious that for example learned
used on marketing is not a good
keyword for us to work on to spend our time to invest on it.
This third one it was digital marketing training.
Yeah.
Digital marketing training.
It's it's better than the previous one but we have the other two are much
better.
So we can either select either go with digital marketing course or online
digital marketing.
These two keyboards have a better potential for us to become
successful at and get a better result right.
Also we can come down you see some of the information here is
changed compared breakdown by region.
Again you can come down do some marketing course it is giving us the
region the interest by region and
also related queries et cetera et cetera.
See there are a lot of good information here and you can compare your
keyboards.
So this was how you can use Google trend to compare your keyboard.
Now what you should do right now just as a practice go to Google Trend
and compare some of the top keyboards
that you have select for example one or two for example here we can
select these two and remove the
ones that we are sure they are not good for our web page and again go
back to our list for example and
add two or three or more keyboards.
And again compare them do this over and over until you find the top five
keyboards the top 10 keyboards
out of your list.
All right.
So that was all about Google trend and we have to come back here in
our checklist.
We didn't check keyword planner.
We checked.
Now then we have Google trend.
And on the next part we are going to talk about a very interesting
extension which is called Mars Bar.
Right.
So see you on the next.
114. Can You Rank #1?
So Mars bar Mars Bar is a Chrome extension that will help us to
understand if we can rank in a keyboard
or not.
So just come here click on Mars bar.
It will open the chrome Vevers store you can edit your chrome and
activated and after you activate Mars
bar when you go to your Google and search for it as you can see it is at
the top right side here.
Mars bar.
And then you search for a keyboard on.
Each website it is giving us some additional information.
So in our case I have searched for a digital marketing course.
The first language it is ad it is not giving us any information about that
but beside the first one
we can see some additional information.
For example here on the first link we see P A and also D.A. right here.
It stands for page authority and D.A. it stands for Domain authority.
Now if you pay attention yea for example in the domain that you are L
that they have they have digital
marketing.
Okay the next one they have Digital Marketing Institute.
The next one they have for example digital marketing here.
Right.
So they have the the exact phrase they Zach keyboard that we are
searching for.
They have it indeed.
There you are.
And also on their page on their content you can see digital marketing
course.
Here we can see it is a marketing course.
Again on the third one we can see digital marketing digital marketing.
There is no course here but they have the course on there you are.
If they are ranking in Google using their domain using their U.R.L. day
domain authority is gonna be
high.
As you can see for example the first one is 84 50 to ninety one ninety
one.
For example if in a search in a keyboard you see number ninety one you
can.
It's extremely hard to rank in that keyboard but if we come down maybe
we see lower.
For example here we have the main authority 48 for example.
This is possible.
We can come till here.
This is possible to achieve right.
But the high numbers like for example 91 and Page authority 52 it is
extremely hard lower than 40 with
a little effort.
Following the instructions you can achieve you can rank in the number
one two or three in Google right.
So all you have to do is to write down your keyboard and take a look at
the page authority and domain
authority of the result that you can see here.
And if it is lower than 40 you have a chance to rank number one.
Let's try something more specific for example best online digital
marketing course.
OK.
It is what was suggested here and come down as you can see a page
authority here for the first result
is 24 and domain authorities 33 so we can we can be sure that we have
a chance here to rank in best
online course for digital marketing right.
Best online digital marketing courses also must more offer other
services if you go to their website.
Here is their website.
It is not just a Chrome extension you can sign up on their page on the
website and get a lot of other
services from them.
But here you can find the pricing.
You can see it's a little bit expensive if you have a budget.
And if you really work want to work on it you can come here and use
their service.
Read more about their service and if it is helpful for you you can use
them.
Let's go back to our page and here in our checklist we can come here
and number five is Mars bar.
We checked it and the next part.
Let's see if we don't have anything right on the next part.
We have to validate our a keyword and find the best possible choice for
our web page.
Right.
So that was all Let's go for the next let’s.
115. Keyword Validation
Keyboard validation.
Now in this part.
Till now we have learned a lot of different tools for searching the
keyboard for finding good ideas
comparing the keywords together.
Getting more information about each keyboard page authority domain
authority search volume competition
etc..
Now what we have to do is to go back to some of these tools put our list
there and start to pay attention.
Compare them select the best ones.
All right.
So here on keyboard the lesson we are going to use keyboard planner
keyboards everywhere which is the
chrome extension we are going to use Mars bar and also finally we are
going to use Google trend.
So what you should do here go back to google keyword planner and
here instead of find the keywords click
on get search volume and forecast go to your list.
Here we had some keywords go to your list how many they are 40 50 to
100.
Doesn't matter go there bring them all here.
You can also upload them as a file.
Okay.
Just click on get a starter and here.
Keyword planner will bring all of your keywords and this it will not
suggest you anything.
It will just compare the ones that you have imported.
Now here we have the left side.
We have our keyboards and we have the search volume.
Then we have cost per click competition and okay.
They're all in group 1.
That doesn't matter.
And for example let's say if you want to expand on this one campaign
marketing if you want to spend
every dollar how much it will cost you to get.
For example 1000 in impression.
And how many clicks You will receive.
For example if you spend 3 dollar the cost per click is almost seven
point five dollar.
But if you spend every dollar you will get 18 clicks.
That's right.
And also 1000 impressions.
You can also pay attention to the numbers here.
Let's say this is for the part that if you want to do ads on Google.
This is really helpful.
And also it will give you a good idea to select the best keyword that you
have here.
Let's change this number two for example let's say if we want to spend
one dollar particularly how much
we will receive on content marketing right on content marketing.
If we spend one dollar on each click for only one month can see at the
top we have the period there
for one month we will receive almost two thousand eight hundred
cliques with one hundred seventy five
thousand impressions.
And also we have to spend something around 1000 dollars.
Right.
So you get a pretty much good idea of what you can do here and how
you can work with these stuff select
the best one.
Pay attention to the volume for example this one search engine
optimization has huge number of value
volume and low competition for example.
This can be a good idea.
So in general compare them together select the ones that have a huge
volume with a low competition right.
For example lower than zero point three is really good.
And then here I have mentioned it lower than zero point three and then
go to Google itself Select for
example let's say your top keywords are for example 10 keyboards 15 or
20 depending on your research
go to Google right.
Each of the keyboards make a research and see use Mars bar and see
on which of these keywords you will
have a chance to rank number one.
Right.
Pay attention to the page authority and the domain authority and just try
to keep select the keywords
that have a lower page authority and domain authority lower than 40.
All right.
Select the ones you may be you may remove for example 5 10 or 20 off
your keywords here and the rest
of the keyboards then go to Google trend here and just write them down
and see the graphs see the numbers
and compare them together.
Right.
And finally after using all of these tools you have to stay with only one
keyboard the best keyboard
possible for your situation.
All right.
So that is all you have to do for keyboard validation.
And on the next pass we are going to have an assignment.
And after that we are going to get to the second section which is building
our web page following your
instructions.
Let's go for the next.
Assignment: Select the best one
30 minutes to complete11 student solutions
Welcome to the next assignment on SEO tutorial. In this part we are
going to select the best possible keyword based on your research.
116. What you will learn
Congratulation you have made one third of the way right.
So finding the keyboard selecting the keyboard selecting the best
suitable keyboard for your web page
is one third of the way.
And it is really hard to select the best ones because if you make a
mistake here and select a wrong
keyboard whatever you do it's going to be very hard to rank in search
engines.
All right.
So what you are going to do in this section we are going to focus on the
instructions that help us to
have a successful CEO.
Right.
Instructions to build our Web page right before we jump into this section.
Before we go to the next lecture there are two things that we can rank
here.
One of them is our website.
And the other one is the web page.
Right.
Your website lets say for example if you come to Google and search for
my name what you will see here.
Again let me change this.
Dot com what you will see here.
The first one is going to be my Web site and you see the page different
pages that I have here.
Okay.
This is ranking for the Web site.
And because I have my that the keyword that you have search for it I
have the domain of that I'm going
to rank number one.
Now the thing is that what we are trying to do here is to rank for a web
page.
All right.
We create a web page for example whatever my domain is.
I can write for let's say digital marketing course.
Right.
That is completely separate I think.
So in this section we are going to focus on our Web page.
Follow some specific instructions so we can rank higher in search
engines.
All right.
So that was all for the introduction.
Let's start this section.

117. Page Title, URL & Headline

So the first step that we have to pay attention on building our page out
of a page from a CEO perspective
is our page title.
You are L and our page headline K so the thing here is that there are
many different web services out
there and we cannot cover them all in this course.
But we are only going to focus on the top one which is the word press.
So it is completely the same in other web services.
It made the settings may look different but if you just pay attention to
what we are doing you can get
more or less the same result.
All right.
So here we are.
We are gonna focus on WordPress press and how to do how to
accomplish this kind of stuff in WordPress.
So when we say page page title you are Elle and headline let us come
to for example this is my Web site.
This is the war press.
Let me just close the Mars Bar here.
This is a wordpress theme that I have here and this is actually the page
that we are in right now right.
So at the top of the screen we see our page title which is a short tutorial
A to Z plus SEO for work
Press website and marketing.
Okay so this is what I'm trying to rank in search engines under it.
We see that you are ill of this page.
And if I click on edit I can edit it the way that I want and the focused
keyboard the main keyword that
I want to rank in must be both in the U.R.L. and both in my page site and
the headline headline of my
page is the first title of the first title that I have written down in my vet
page.
All right so you are URL is a little bit easy.
You have for example 5 6 main keyboard that you want to rank in you
will write them down all in your
you are l remember write down the main keyboards do not write down
for example if there is your let's
say you have a long tail keywords for example how to rank number one
in Google using this tool right
you don't need to write down for example the common word like to even
at these kind of words you do
not need to write them down into your you are just the main keyboards
what for page title it is a little
bit more difficult.
So we are going to use different tools to improve our page title and find
the best suitable choice.
All right so come back to our SEO page here and here I have mentioned
two different tools.
Also you can find these tools on our checklist our step.
This is step number seven you can see the tools in the description.
But anyway if you come here you have the second two so click on the
are here.
It will open the page.
So here at the middle of the page you should write down your headline
and click on analyze.
Now.
All right.
So it analyzed the headline that I have paste here the complete SEO
tutorial a to z as you all for wordpress
Web site.
Now it is telling me their wards that in the time the different type of Lords
that include in my headline.
Now there are four different types of force common words uncommon
lords emotional and parlour wars.
Right.
So to improve your headline you can pay attention.
It will give you some tips on how to improve your headline.
For example what are common laws.
What are uncommon laws.
Also we have them here.
I put them here for you some examples.
We have the common uncommon emotional power words can come
down for example in common laws.
We have a about after and hear how these kinds of laws uncommon
laws are for example actually awesome
baby beautiful.
This kind of examples we have emotional and we have power words you
can go through the examples and
also also if you want to have more information I have prepared a PDA
for you that include a lot of examples
of these wars can just come here click on Download the list of useful
wars for headline and here they
are.
For example poverty and emotional laws you can see the list here then
you are going to have common laws
and you are going to have on common laws.
All right.
Using this list it will help you to improve your headline.
Now above 60 60 70 it is more or less good on this website.
If you come down it will give you also more information about for
example the length of your headline
for me.
It includes fifty five characters but the awards are for example 10 boards
which is not so good.
It is on average.
Again you can come down the first three votes and the last two words
are very important because our
eyes will see them first.
So for me it is the complete is your tutorial.
The first two words is the complete seal which I can work on that I can
improve it make it for example
issue a tutorial.
Bring it at the beginning and the last two words here is for work best
Web site for person Web site
is good but for I can work on.
That's right.
We can come down here it will give me the main keyboard on my
headline which is for example ACL workers
website which more or less it is right and after that it will show me how it
will look on Google search
a hole my headline is gonna look on Google search.
And if it is longer for example I think the number was 70 characters.
If I'm not wrong then me check out all right.
Here it is.
Do not use more than 70 characters in your headline because here in
Google search if you have more than
70 characters it will not show the rest.
All right so you will lose the effect that you are looking after here.
I have put another link for you it is a letter count you can come here and
just simply paste your headline
and click on count characters.
It will tell you how many characters you have on your headline right.
So this was the first tool that will help us to analyze our headline.
It will help us to improve it to bring it to a better suitable number.
Now the second tool which is a little bit more accurate is let's come
down here and all right.
Here it is.
This is our second tool.
Just open it in another page and let's just copy and paste.
I have changed this I have improved this paste title and let's test it here
OK.
Select the category that you want to rank in.
For me it is education.
Submit for analyze and as you can see it is 62.
Now let's let's pay attention to something here for the example that I
have put here.
I wrote down the complete as to a tutorial a 2 Zi MCO for wordpress
website and I ranked 55.
OK now I have changed this to rank higher so I brought SEO tutorial at
the beginning so as I mentioned
our eyes will see only the first and the last three boards will get it.
These boards will grab our attention much faster so I brought them here.
Also I add besides WordPress website I add marketing to k.
There is an end here.
It isn't being the end here and it is explaining how good or how bad my
headline it is.
Let me tell you something.
If you rank higher than 50 in this website your headline is quite good.
You can.
You are safe to go with.
That's all right for my situation at the beginning.
Using the first headline it was 55 but when I improved it.
It is 62 now.
Right.
It is extremely hard to cross 70 80 number on this Web site.
All right.
So using these tools will help you to analyze your headline find the
problems find find them mistakes
and you will know how to improve your headline right after that we have
you are URL which we talked
about it on the next part.
We are going to talk about a very interesting and useful plugin that will
help us a lot in building
our web page from SEO press.
So let's go for the next.
118. Yoast
All right.
So in this part they're going to learn more about a very useful very
powerful tool for wordpress which
help us a lot in SEO.
So what do you have to do.
The name of this plugin is used plugin and what you have to do is to just
go to your work press dashboard
go to plugins and add new from here.
Just come to the search bar here and write down your used and here it's
yours.
CEO write more than 1 million active installations.
So I already have installed it just a click here to install and then activated
and how you can use yours.
So when you come to your pages here I am in the same page that we
are reading our OCO materials.
And if you come down at the bottom of the page you will see the plugin
right there.
All right.
Here it is.
Yes ACL.
So there are several important things which you have to follow.
So here we have a snippet preview.
This is a rendering of what this post might look like in Google search.
Right.
So here we see the title you see the euro and we'll see the description.
Now the important thing here is that we have to edit some part of it.
So click on this snippet generally.
And here you have the ability to change your as your title.
You have the ability to change your slug or the euro.
And also very important thing here is the method description.
Now if you don't write any method description for your page Google or
any search engine will take the
want.
The first one hundred fifty boards off your website and considered as the
method description to show
it in the search engine.
All right.
So it is very very important to complete all of these.
Now on there you see a green bar and this is showing you how much
how many more wars or characters you
can write in your title or in your method description.
Now your title can be anything your page ad just can be anything but if
you come here and change it
add something to it.
It will override the page title the headline or the slight.
All right.
So you can override everything from here now.
Well we already found out about our as your title you can use the same
thing.
You already have our U.R.L. address.
You can use the same thing but the method description we did and
talked about now it is very important
to use your focused keyword in as your title in your slide.
And also in your method description your AC or your focus keyword
must be in all of these.
All right.
So very you can add your focused keyboard.
We already use the keyboard in our page title and our U.R.L. but we
really really didn't talk about
there.
What is our focus.
Keyboard and very we can add it.
So if you install Yost if you come down a little bit you can see here we
have focused keyboard.
So if you click on it here you have the ability to add your focused
keyboard here.
Right.
So my focus keyboard is is your tutorial right.
I have searched for it.
It was the best possible choice for me to rank in according to the traffic
that I have and other situations
that I consider.
Right.
So this is my focus keyboard.
And here I have it as your tutorial here I have it in my yard.
Your tutorial and it's also in my meta description.
Here you can see I have a CEO tutorial in the description too.
So when people search they will see it this way they will see it.
All right.
There's another asset see a tutorial description.
It will be highlighted as you have seen before on Google or any other
search and the things that I can
tell you for your method description.
Besides that it has some effects on SEO.
It has effects on people too because people wonder when they're
searching some people will start to
read your method description.
What is it about.
They want to find the right site for themselves.
So here explain exactly what you are delivering in this web page.
All right.
If you're selling a product.
Exactly.
Talk about that.
This will decrease your bounce rate.
It will increase your conversion.
And also it will attract the people who really need what you are providing
in your web page.
So right.
Exactly what is happening in your web page in your method description
and also don't forget to started
with a verb right.
This will grab more attention.
It is more action and it will direct people exactly to what they want.
Right.
So it starts with a verb.
Also write down your ACL your focus keyword here and along the way
as you are doing as you're working
on your web page.
Yours will give you a lot of good tips as you can see these are a lot of
tips that you just gave me.
I worked on all of them and as you can see all of them are green and
are right.
So for any other situation when you are starting your web page you will
see some of them are red.
And it is just giving you tips.
So you will know how you can improve your web page but don't worry
about that.
We are going to talk about them in the upcoming lectures.
So more or less that was all about this lecture on the next part we are
going to have an assignment.
We are going to practice what we have learned by now.
And after that we are going to walk on our Web page.
Very deep.
What we have to use how much we have to use and et cetera et cetera.
Right.
So that was all.
See you in the next one.
Assignment: Web page requirement
30 minutes to complete10 student solutions
Welcome to the next assignment on SEO tutorial. In this part we are
going to write a headline and meta description for our webpage.
119. Body Rules
Welcome to the next lecture in this part.
We are going to focus on all the important rules all the important
structures from your perspective
that we have to follow on our Web page here.
All right.
So before I mentioned that venue in a solid post when venue come to
the plugging in your web page it
will give you a lot of different tips on how you can improve your web
page.
All right.
So let us together read these tips and I will explain what they are and
how you should apply them.
All right.
So here I have I have written all of the tips that it.
It has been given to this page.
So let's together work on that.
So here first of all we have two steps that you have to focus on here.
The first one is readability the ability for people to easily read what's
going on on your page.
Right.
Your text must be easy to understand must be easily readable.
All right.
So the first part is about readability.
And the second part is focused mostly on you.
All right.
So we will get to each of them.
Let's for now start with readability.
First of all when you create your page at the top of the page on the right
side you see here there is
the status for the readability and ACL which for my situation both of them
are good and green.
Right.
But if you come down if for you it's for example some one of them is red
or orange you can come down
here and start improving the problems that you have here.
So let's come to the first one at least at least on your sentences.
You need 30 percent transitional boards transitional boards are like
here.
I have put the link for you so you can come here and click on it
transitional wards are for example
therefore besides that these are all transitional wards at least in your
text in your web page you must
have 30 percent transitional wards.
All right.
So this is the minimum for my situation in my page.
If you have paid attention here it is mine is 26 percent.
All right.
So I had to add four more person to get all of these green and the right
way.
Right.
All right.
So let's go for the next one.
This plug in yours itself.
It will take out the takes that we have wrote and it will put it in a test.
Flesh reading is right.
It will test it there.
I have put the link there.
It will test it and your score.
Here are the scores.
If your scores is between zero to 30 your text your copy is readable only
by university graduates.
All right.
It means that not everyone have the ability to understand what you have
wrote.
If you use some difficult words to understand some technical words it will
decrease your score.
Right.
So be aware of that if you get a score between 60 to 70.
It means that is your take is easily understood by 13 to 15 years old
students.
And if you score between 90 to 100 your text is easily understandable
by an 11 year old student.
Right.
In my situation I got the score 72 which is easily understandable easily
readable for the people who
are my target.
So if your target are for example children you should be aware of this.
If your target is for example university graduates you should be aware of
that.
So here if you get for example 20 and you are writing about something
something scientific that's all
right.
OK.
So the next one the next one is talking about subheadings.
Now what are subheadings.
So let's come here when you want to add takes to our let's say that page
let's come to for example here.
Right.
I'm going to click on edit and let me criticize.
So here.
If I select any takes here it is telling me the type at the bottom of the
screen here it is it in P
E means paragraph.
And also you can see that the top part here is is the paragraph.
So we have different type of type of text here.
We have paragraph heading one.
Or it is called.
Also it's one it's two to four it's five and it's six.
So you your text must always have it two on two and three and four
inside it.
Okay.
So you should be careful about that.
For example here this keyboard validation it is it's T.
Now I can show you.
There are some other takes here that are for example here.
This is for.
Let me show you
all right.
Let's come up here.
This is s tree.
This is the main title in this part for me.
And here this is for.
You can see these are called these s for today.
These are called subheadings and then you are writing a text after for
example four or five lines.
You must have a subheading to increase the readability of your verb
page.
All right.
So this is one of the important things that you should consider all the
time.
So the next thing that we have to pay attention is to not write a long
paragraph right.
It means that if you write a paragraph which is has 15 lines in it you will
have a problem in readability
is will make it harder to understand and read your Web page.
So you should avoid that the next one is try not to use a sentence in
sentences that have more than
20 words.
All right.
You can use it in some situations but the number of these sentences
shouldn't be more than 25 percent
off your text.
So in my situation for example you can see here twenty two percent of
the sentences contain more than
20 words which is less than or equal to the recommended maximum of
25 person.
So much similar.
The limit here to have sentences that have more than 20 words is 25
percent.
And if you have less that than No it is perfect and fine.
So the last thing that we have to pay attention in readability is passive
voices.
So in my situation I have three point seven percent passive voices which
the maximum is 10 percent so
I'm good.
But it is better not to use passive voices.
Now you may ask what are passive voices.
So here I have put the link I just click on it.
It will provide more information but just to practice.
Here are some examples of passive voice and some better alternative to
change these passive voice.
So as an example this product can be bought in our vape shop.
The better option is to say customers can buy this product in our shop.
Now we are talking about users right before it was.
We are talking about the product itself.
It has the same meanings but our focus in the sentence is different.
The bags are checked by a security employee a security employee
checks the bags you see you feel the
difference.
All right.
The right column is easily understandable that they both have the same
meanings but the passive voice
it is a bit harder to understand.
So pay attention to this if you have if you wrote a lot of passive voice in
your copy try to fix them
walk on them just change the places put the people who do something
at the beginning and start your
sentence that way.
All right.
So this is more or less about readability.
Let's go for FCO steps that we need to consider here on our page.
So the first thing that we have to pay attention here is that our first
paragraph in our web page must
must have our focused keyboard in it.
All right.
So this is number one.
Number two the exact match keyword density.
It is very important that when you're writing your copy and let's say for
example in my situation my
focus keyboard is a still tutorial.
The minimum number the minimum amount the minimum percentage
that I can use my keyboard my focused keyboard
in my copy is zero point five percent.
As you can see here right.
This is the minimum lower than this will affect your ACL.
Right.
It is much better to use it more like for example 2 to 4 percent of your
text include your focused keyboard.
But please do not come lower than zero point five percent because this
is I mean you're right.
The next one method description must contain our focus keyboard.
So before we talked about it we have seen it here we have a CEO
tutorial.
Right.
Let's go for the next one the focus keyboards appear in one subheading
in your copy.
I had 21 subheading the minimal is one in one of them.
My focus keyboard must appear the next one.
The image is on this page contain all attribute with the focus keyboard.
Now what does that mean.
So here we are.
Let's open one of these takes here like for example this one
let's say I want to add an image here.
Right I'm going to go to the next line here I'm going to click on Add
media and let's say I want to
add one of these images right.
I want to.
I'm gonna add this for example J When you want to add an image you
have the ability to write down an
old text for it.
OK.
So here I have returned some keyboards as the old takes for my image
and inside it.
Here you can see SVOD tutorial which is my focus.
Keyboard all of your images must have they both must have first of all
when you upload an image.
Don't just upload some random name like for example screenshot tool or
AAA.
This kind of don't upload these kind of images with these kind of titles.
Right.
Write down a right title.
Use keyboards important keyboards for your e-mails name and also use
the same thing for your all text
because it has a CEO effect on your page.
And this way you are good to go you can insert your image into your
page.
All right so let's go for the next one which is the text contains two
thousand seven hundred ninety
votes.
This is more than or equal to the recommended minimum of two
hundred dollars meaning you have a page
minimum.
Minimum must have two hundred words All right lower than that.
It is not recommended from your perspective.
So next one.
It is very important to use internal and external link inbound or outbound
link on your web page.
As you can see here in my web page as we went through it there are a
lot of internal and external not
internal.
I will get to the internal part.
There are a lot of external links here.
For example here we talked about method description.
It can just come here click undertakes it will get.
Take you to some other Web site right.
So it is very important to use the links in your website.
Now both of them we are going to talk about back links later but right
now we are just focusing on the
links that exist on your web page.
Some other Web site.
It will help you a lot.
It will help your page to rank higher in SEO as you can see we had a lot
of links along the way.
And if it come down it is written the exact number here in this page.
We had 32.
I think it's more before because after this I have edited the page.
So let me just come here.
All right here it is on my page.
I have 50 normal outbound links All right so it is very good.
It is very useful.
I try to do it all the time.
Whenever you're writing something whenever you are writing a copy on
your web page try to explain everything.
Using external links.
All right.
Now if you pay attention here.
This page has one internal link.
Okay.
It means one of these.
I think it's here.
All right.
This one.
Cognitive biases.
All right.
This is a link I can click it I can click on it and it will open another page
but it will open the page
inside my own website.
These are all so important.
Let's say you have for example 10 products or 10 blogs that are
connected to each other but you are
writing it in a different view.
You can when you come down then you're writing about something.
If it is connected to one of your other blogs you can simply just write
down the link there so people
can click.
For example here I was talking about that in your meta description you
can use cognitive biases if you
know what our cognitive biases and for example if you don't know you
can come here and click on it.
It will open another page in my own website.
Right here I have a video it will explain one of the cognitive biases for
you and etc..
Right.
So same as external link internal links are also important.
Let's come down here.
We'll skip this one the essay your title contains the contain the focused
keyboard which before we talked
about it.
Here is our issue a title which include the focused keyboard issue or
tutorial.
So we're good to go.
Let's go for the next one not the next one after that the is your title has a
nice length now the length
is important.
Before I told you you shouldn't use more than 70 characters and that
was about the length the focus
keyboards appear in the you are all off this page.
We talked about it before in this snippet.
Here we have a short tutorial in the link and the last one is that you
shouldn't use the same focus
keyboard in different that pages on your website.
Right.
Each web page must have their own different and unique focused
keyword right.
So pay attention to that.
More or less that was all.
There's some other thing that I want to point out.
Let's go to the top of the page.
There are some other things which is called on or at least as you can
see here we have the are for example
you see our bullet points.
You see there are some dots and in front of it there is a text using.
These are really useful because a Google somehow will show them.
For example you may search for some specific question on Google and
Google will exactly show you these
bullet points.
These unordered list.
So try to at the top of your page usually try to use unordered lists.
I have tried to use them along the way as you can see this is for
example these ones that have a number
is ordered list and the ones that are just dots are unordered list as you
can see I have used a lot
of honor that list on my Web page.
For example let's make a search on Google and I will show you how
these ordered lists or unordered list
will appear on Google.
I search for different terms different keywords here until I found this
example on Google.
So as you can see I search for how to bake a cake and you see.
Here are the steps and if I go to this website I will see this order at least
on their website somewhere
right.
So more or less that was all the rules that we have to follow from your
perspective on our Web page
to get a better successful in ranking in search engines.
I know this lecture became a little bit long but we needed to talk about all
this stuff and on the next
lecture we are going to talk about back links which is very important on
as you see on the next.
120. BackLinks
Welcome to the next part.
Here we are going to talk about back links which are extremely
important in OCO and they have a huge
effect in bringing your course higher in the searches.
So what are back links back links are called to the links that appear in
other Web sites and direct
traffic to our website or our Web page.
And they have a huge effect.
Search engines will see this kind of stuff and they value it a lot.
So before we have seen back links in our competitor keyword search if
you paid attention there was a
part that we saw that from there there are bringing traffic to their
website.
Let's just take a look at it again and see how our competitors are doing
this.
And from where they are bringing traffic.
So here we are in a spy spiral and we are going to try to do some
marketing Institute dot com.
So if we come down to the bottom of the page here we will see five back
link.
As you can see here it is also written back link and you can see that e
they have linked for example
this the first one is a blog.
I think we checked it.
Let's try and check all of these and see what these websites actually
are.
This is the first one open.
The other one.
This is the first one.
This is a blight.
And here this is called the back link Digital Marketing Institute.
People come here click on it.
They will jump to Digital Marketing Institute dot com.
And this way they are building a traffic and also search engines like
Google will see this kind of stuff.
They value it a lot.
So they will bring your page.
They will bring your Web site higher in the searches.
All right.
So this is an example of a back link clicked.
Let's go for the next one.
This is also a blog.
And one of these links should direct us to the Web site to the targeted
web site.
All right.
So let's go for the next one and see what these are
all right.
This one is also a blog.
We doing it using blogs are much easier and later in the part in the
section that we are going to talk
about driving traffic to our website.
We're going to talk how you can do this kind of stuff how you can
convince someone how you can find
people bloggers to write about.
You have a page to write about your website and also you can use some
other strategies to put back links
in different Web sites.
One thing I let me let me mention here there are some people out during
the Internet that they will
for example tell you that.
All right give me one hundred dollar.
I will put for example 1000 back link in the Internet for you.
Don't do this kind of stuff because suddenly the back links of your Web
site will increase and search
engines will see these spikes for example today you have one or two
back links.
And suddenly tomorrow you have 700 back links.
And again it will drop search engines will see these kinds of spikes and
they will ignore it.
And it has it will have negative effect on your ACL.
So try not to do this kind of stuff or going to just different websites and
just in for example here.
This is a blog right.
This one doesn't have most of the blogs under it.
You can leave a comment.
Right.
So for example from my own Web site let me see if I have it here.
It should be here.
You see here there are 85 comments.
If I open it I can assure you a huge number of them are trying to create
the back links.
You see all of these that you see there are a lot of links inside them.
These are all back links and people are just posting them.
But my plugin will will see these kind of posts as a spam and it would be
like them.
All right.
So don't try to do create back links this way because it will not have a
fake.
Also it will have negative effect on your Web site.
OK.
So what you should do you can simply find people who are looking for
the information or let's say you
have a web page about a great product that you have made or whatever
it is.
There are some other people who have some audiences you tubers
bloggers you can just find those people
who want to talk about what you are doing.
All right.
Just send them a message and you will have a great chance to find
someone to write about.
You have a page or a record a video for you later.
As I mentioned in the section that we are going to talk about driving
traffic.
We are going to pay attention to this strategy much much more.
Also there are some other for example you can upload the link of your
website on your Facebook and tag
your friends and ask them to visit your web page.
This is one type of back link from social media right.
So all of these will works just whatever you are doing.
Do not try to use ways that search engines look at them as spam or
tricks or cheating.
OK so more or less that was all about back links.
And next we're going to have a great assignment together.
So let's go for the next.
Assignment: Build it all
60 minutes to complete3 student solutions
Welcome to the next assignment on SEO tutorial. In this part we are
going to complete our web page using all the instructions we have
learned during this section.

121. Google Search Console

So by now we have done a lot of different steps.

They have made the research about keyboards.
We found our focus keyboards.
Then the start creating our web page.
Following instructions from your perspective and so on and so on.
But you may ask how I can bring my Web site into search engines like
Google being Yahoo etc..
Ok you may do all of these stuff and go in google search about your
Web site search about your web page
and you see you don't even exist right.
How you can connect your website how you can let's say this way how
you can introduce your Web site
to the search engines.
OK for that the first one the first part that we are going to focus is on
Google how you can introduce
your whole you can bring your Web site into Google search engine in
the Excel sheet that we had in the
Google sheet that we had at the bottom of the page here in the tools I
have put Google Search console
or you can go ahead in Google and search for it.
Here is the link open the link it will come to a page look like this.
Click on Start now and you will come to a page of course for you it
should be empty.
I have my Web sites here before it had a different logo but recently
Google changed before Google Search
console looked like this.
If you see something like this don't panic.
It's the same thing.
It still exists but also venue.
Just try to search for Google Search console.
Google will direct you to destroy that page.
All right.
So what you should do here you should create a property here.
Your property is your Web site.
So you create a property here and tell Google Search console that hey
this is my Web site.
OK.
Bring it into search results right.
So how you can create a property at the top left side here.
You see this is my Web site.
Just click on it and at the bottom of it you will see it is written at property
right.
So here you will come right down let's say let me just take my own your
URL and change this part.
For example test dot com.
Click on continue and Google search console will start to verify your
website and the verifying part
is a little bit.
You have to do some things but it is easy.
Okay so there are different ways to verify your website your property on
Google search console and Google
itself is doing a great job here explaining everything there are for
example here.
There are five ways right now.
One of them is that Google is giving us an estimate file.
You can download this will files and upload it on your host and then
come back here and click and verify.
This is the first way.
The second way is estimated tag.
It's pretty much easy if you have access to the head of your home page.
You can just go there and copy and paste this metal tag there or if you're
using Wordpress on your site
you can do all these things right.
So you can come here for example if you have set up your site on your
WordPress dashboard just click
on it and at the top select webmaster.
Here is the part that you can verify different search engines as you can
see here we have being we have
Google.
We have Yandex and etc. So how you can do that.
What you should do.
In this method tag that you see here there is a path.
This is written content okay in front of it.
There is a code write a code inside a quotation.
You see the quotations here right.
Just copy and paste the code and come to your WordPress dashboard
and paste it here right and then come
back to your google search console and click on verify.
There are some other ways you can use Google analogy.
Google Tag Manager or domain name provider to verify your property.
You can use all of these ways to accomplish this task and after that your
website will be at will.
It will take some time but it will appear in the search result of Google.
It is exactly the same for the other sentient search engines.
All right.
Also you have to pay attention that if your website if you're using for
example if you have a SSL later
in the upcoming year lectures we are going to talk about it.
But if your website has for example a CTP S or a CTP you have to use a
GP or a C G.P.S. in your property.
So as you can see here I have my properties with a CTP and a CTP and
CPS.
All right.
So follow up on these instructions create your property and on the next
lecture we are going to talk
about site map.
Let's go for the next.
122. Sitemap
So what is sidemen.
Well the name is pretty much obvious.
It's a map of your website.
And with this map you are telling Google that hey I have for example 20
pages on my Web site.
And for example the direction is this way that you can come to this page
and from this page you can
go to these two pages and et cetera et cetera.
It's a general map of your website.
But of course it doesn't look like a normal map.
So how we can generate our site map and how we can add it to our
property.
It's personal.
There are several ways that you can do it depending on what service
that you are using but since we
are using Wordpress here and your site itself will create the site map
too.
But if you are using other services you can just search for it and it's
pretty much easy but it is different
for every service out there.
Right.
So come to your user plug in and here at the top of the page go to
features right come down.
And here at the middle of the page you will see it as you can e-mail.
Site maps click on the question mark.
First of all turn it should be on and when you click on the question mark
enable the e-mail site maps
that use SVOD generates.
So in front of it you see it and see that example site map.
So click on it and here it is your site map right at the top you see there is
an address.
This is what we need.
And here in this part you will see each of these are the map of your Web
site.
So just copy this address in front of the you are all of your Web site
come back to Google Search console
and under index you will see it is written site maps click on it and here
you have to add that you are
all off your site map so it already has the you are a lot of my web site in
front of it I just have
to paste the URL of my site map and click submit that's all and itself
every couple of days it will
refresh itself and take a look at your site site map if you add a new Web
page your Web site it will
be updated and bring it to Google searches all right for example for me
the last update was two days
ago and I added some new web pages to my Web site.
So here they are.
Right.
You can click on it get more information about it but more or less that's
all you have to do to add
a site map to your google search console.
As I mentioned before it's exactly the same.
If you want to add your site map to being or a Yahoo to bring your Web
site in their search.
All right.
So that was all about the site map.
And the next part we are going to talk about queries that we didn't mean
to ranking.
Let's go for the next one.
123. Indexing
Indexing along the way after you for example at your site map here
sometime past you may add some new
pages.
New Web pages to your Web site and even so that you can come here
check out your site map and you see
they are updated.
But when you search about your Web your new Web page on Google
you will not find it right.
So how you can fix this situation here.
As you can see on the left menu it is written you are URL inspection.
Click on it and at the top write down your U.R.L. and press enter.
It will search and gather more information about your web page to see if
it is on Google or not.
Right now my web page is on Google K and there are more information
about it here.
But let's say if your web page is not on Google here you will not see this
checkmark.
So what you should do here is to click on request indexing.
It will take between one to three minutes usually and after that it will
send a request to Google.
They will analyze it.
And if everything is fine they will add your web page to Google search
after couple of hours you can
come back and check about the result and then you will see if it is
rejected for any reason maybe dish.
There is some errors in your web page or if not you will see your web
page is approved.
And as you can see you will a check mark will appear beside it.
Also you can see the mobile usability.
You can click on it.
You will see more information about it.
So for any reason if you don't see your web page on Google search.
Just come here.
Request indexing.
And soon it will be available.
That was all.
Let's go for the next one.
124. Queries
So in the previous lecture I mentioned the queries that you didn't mean
ranking.
Right.
So what did I mean by that along the way as you go forward as you
create different web pages of course
on each of these pages you will have your own focus keyboards.
But each of your web pages may rank in different type of keyboards too.
For example before we take we have seen we have seen our
competitors analytics and how they are doing
in keyword rankings.
So let's take a look at it again.
I want to point out to the organic keyboards that for example Digital
Marketing Institute dot com is
ranking as you can see here the organic keywords are ranking in the
number of them is for almost 14000.
It doesn't mean that they have 14000 pages and all of these organic
keywords are their focus keyboards.
It means that for example let's say they have 100 web pages but in
these 100 they have different keywords
for different each of the keywords in the copies.
There are a ranking in Google right.
So how we can what we can understand from this how we can use this
in our benefit come to Google Search
console and here at the top of the page as you can see it is return
performance so click on it.
And if we come down a bit you see here it is written queries and queries
are the keywords that people
search for search in google to find our Web site or our web pages.
So for me it is a you can see it is written pretty pretty pretty much you
read some of my courses and
et cetera.
Right now what we can do with these information how we can use it in
our own interest you may rank for
some keyboards that you didn't mean to but you come here and you see
you are doing pretty much a good
job in some keywords right.
If you see something like that you can invest on it.
You can create a new web page for especially for that keyword rank
better in it you can use these kind
of opportunities to improve your website to bring it higher in the
searches.
All right.
To bring more traffic to your Web site or if you see for example two off
your pages to three off your
pages are ranking for the same keyboard you can work on them maybe
methods some of these web pages into
each other and just being a traffic all into one place.
These are the things that you can do these are the ways that you can
improve your web your web pages
and your Web site using the information you're receiving from keywords.
Right.
So that was all about the queries.
Also there are some other interesting stuff here.
For example you can click on pages and see how much cliques and
Hum how the traffic came to a Web site
to which landing page they can also.
You will see some information about the country's devices.
Of course if you are using Google Analytics you will have access to all of
this information.
And also in addition I will tell you that if you're using Google Analytics
there is a part I think it
is in there.
If I'm not mistaken it is in the accusation.
Let me check it out.
Right.
Just a second
let me bring this front page here right in under accusation here it is it's a
search console.
OK you can connect your Google analytics to the search console which
we have here.
And this way you will get also the information from the search console
you will see them on your Google
Analytics too.
Right.
So more or less that was all about the queries on the next part.
We are going to talk about something interesting which is the pages.
Let's go for the next set.
125. Page speed
So in this part we're going to focus and talk about our pages which is
pretty much important.
Google itself would say that if your the pages will not have any effect in
the search result in a CEO
but if your page take a lot of time to load you will have less chance to be
in the search results.
Okay.
It means that if you have a higher speed it doesn't have any effect.
It doesn't bring you higher in the search result.
But if you have a lower speed of loading your web page you will come
down in the search results.
Right.
So under tools in our Google Sheet I have put the Google Pages speed
test so we can come here.
Just click on the link and this page will open.
Here you have the ability to write down the you are off your website and
check the speed.
So I'm going to test different websites here for example here let's test
spy in the pages speed.
So Google will analyze it.
And the good thing about it is that if you have there are some problems
here on your website Google
will tell you that right.
If you fix this it will become faster if you fix this part.
It will come faster and so on and so on.
And this is one of the important things that if you for example want to
buy a workers Web site it is
extremely important to pay attention to the word press to the speed of
the pages.
Right.
Some of the WordPress Web sites somewhat of WordPress templates
that you can see out there you see right.
There are tons of tools on these templates.
There are tons of things that you can do with them but you don't need
them all but you like it.
You may think all right.
Maybe sometime later I'm going to use these tools so I'm going to buy
this one.
And to have more abilities.
But the thing is happening because of the amount a huge amount of
tools on those templates that the
speed is gun is going to decrease.
Right.
So here we are on this is the result of a spy fool as you can see their
pages speed on mobile is this
slow the optimization is good but it as you can see took two seconds to
load the page and three almost
four seconds to load all the documents we can see the desktop to a C is
average.
You don't need to rank very high in it just try to be average and good.
It's okay if you can achieve good.
It's perfect for example here.
They achieved 81 from 100 which is good but don't push yourself too
hard to get.
I must get 100.
All right.
Just try to be in the Green Zone right.
And if you come down for example here Google itself will suggest what
you can do to improve the speed
the optimization suggestions you can come down show how to fix click
on it it will explain to you how
you can for example what file has what type of problem Europe for
example.
Here are your pages.
Your page has to blocking escaped resources and one blocking CSX
resources.
This caused a delay in the rendering of your page.
Right.
So you can go there and fix this kind of stuff if you have the ability if No.
Find someone who can help you with this because it's pretty much
important as you can see as pi foo.
Even though that they are a great company on their mobile they have a
problem on their desktop they
are afraid.
But on mobile they are really slow.
So they have to fix this kind of stuff.
Right.
And this is one of the good benefits that when you buy a very good and
high quality WordPress Web site
you are not going to have any kind of problems like this.
So this was about the pages speed on the next lecture we are going to
talk about SSL certificate or
simply a city piece.
Let's go from.
126. SSL Certificate
So as you G.P.S. or SSL certificate what is it.
It's a certificate that you will install on your website and it will tell people
users and search consoles
that your website is secure.
You have paid attention that for example you write that you are a lot of
upside.
And at the left side of it you'll see it's a green like or a text will become
green the color will change
and become green.
It means that this website is secure.
Right.
So in search results from your perspective if you have a SSL certificate if
your website is secure you
will have a better chance to rank higher in the search results.
All right.
So this is something that it is important and we have to follow.
Also beside that the users that will visit your website will feel better.
They will feel safer.
So this is something important that you should do.
Now how you can accomplish this.
First of all depending on what service that service you are using for
example my Web site is on Go Daddy.
I can go there on their Web site and search for a social certificate.
And as you can see here are this s also certificates that they have for
example.
It is sourced from sixty dollars per year up to for example 200 dollars per
year.
Right.
Two hundred almost four hundred and they have different type of
associate certificates.
You may say all right.
I don't have a budget for this.
If you're searching google you can find some other organizations that
simply they will provide a free
SSL certificate.
For example if you search on youtube for how to get a free SSL
certificate and install it on Go Daddy
you will find a video tutorial that will teach you from where from which
website get a free SSL certification
and an solid on your website.
But there are some complications.
For example some of them only lasts for three months and you have to
renew them over and over yourself.
Right.
These are some you may have to follow up some instructions.
It may be a little bit difficult but you're right it is free.
Here you have to pay for it but it will do the job itself.
And there are some different type on SSL certificates.
All right.
So that was all on SSL certificates.
They are important do them.
Just follow up on them and if you have any problem with them if you
have any challenges you could accomplish
them depending on the verb service that you are using.
You can always come to me ask me a question and I will answer them I
will be with you as soon as possible.
All right.
So that was all about a CTP s or SSL certificate.
And one thing I forgot to mention if you don't know it normally your
website is a TTP when you install
SSL certificate on your Web site.
It will become ETP s.
And don't forget you have to go back to Google Search console and
install your property with its GDP.
All right.
So that was all about this lecture and the next part.
We are going to talk about something pretty much interesting which is
called data highlighter.
Let's go for the.
Free SSL links
Free SSL Certificate
As I mentioned in the previous lecture, there are some
companies that provide free SSL certification. Below you will
have access to a tutorial which shows you how to create a
SSL certificate and install it on your website.
Tutorial: https://www.youtube.com/watch?v=GPcznB74GPs
Free SSL certificate: https://zerossl.com/free-ssl/#crt
129. What you will learn
So congratulation you have came a long way till here.
We have talked about keywords you say is found out.
What is our best keyword for our web page.
We build out the page we imported our website and our web page in
Google search console and we have
done a lot of things and that's great.
And really a huge step in SEO but the final part which is also important.
And without that you will not get the result that you really expect.
So the last part is to drive traffic to our Web page.
Now this is not just about Google search or search engines like that lets
say you want to rank on YouTube.
OK.
It's exactly the same.
You create a good video on YouTube.
You publish it.
You add all the tags in it too but you have to drive traffic to it.
If your video has 20 views one hundred views it's not going to go
somewhere right.
But if you've somehow find a channel to drive two thousand ten
thousand one hundred thousand traffic
to your video not only that video will be solved will come will rank higher
in youtube search all but
also all of your other videos will be affected the same way the same
thing is going to happen here.
If you just bring a lot of traffic into one page create one good page and
work on it from your perspective
being a huge amount of traffic to that page it will affect on all of your
other pages and your website.
Okay.
So what we are going to do in this part we are going to focus on different
channels.
We're going to talk about them learn different ways to bring traffic to your
web page and together we're
going to practice.
All right.
So let's go for the next one.
130. Quora
So the first signal that we are going to focus on is Kwara.
You may heard of it before.
It's a platform that people who have questions there will come and ask
questions and people who have
some knowledge about those questions they will come and answered.
Now here is a great opportunity if you are a person who do not have any
ability to bring traffic to
your website you do not have a lot of connections.
Let's say 1000 10000 followers in any social media Kura is a great place
for you to start to bring traffic
to your that page.
So how you can do that.
You can simply come on Quora create an account and Quora will ask
you that in which areas in which fields
which topic you are knowledgeable.
Right.
Let's say right now we created a web page for a CEO.
Right.
So I can come here and I say I know a lot of things about a CEO.
So what I can do with that I can.
When I say that I have some knowledge about ACL cure I will start to
show me the questions that people
ask daily about this topic and what I can do.
I can go to these questions and just write my answer.
Now remember that you can not spam because if you just try to spam
on Quora they will understand they
will remove your answers.
Right.
So what you should do.
Just spend some time.
Like for example 15 30 minutes every day and just answer to two
questions really answer them.
And at the end of your answers write down the web page of the address
of your web page and invite people
to read more on your website.
Okay.
This way for example someone.
Come on come on.
Ask for.
Let's say what is a CEO or how I can make a real keyboard search for a
CEO.
I can go there to the question and answer write down one paragraph to
paragraph answer about that question.
And finally and at the last part I can say hey if you want to read more
about a CEO and learn more about
it here is my web page and you can visit there and you can receive more
information.
There are a lot of great benefits here.
One of them is that you are creating a back backlash here.
Right.
Later search engines will value your website your web page more and
more in the searches.
This is one two.
You are bringing traffic to your web page.
And this is not just one person.
Because right now maybe this person had this question tomorrow
maybe three other person has the same
question and what they do they will go on Google and search for this
question to see if that if they
can find any result.
And what will happen they see this question on Quora.
They click on it.
They come and read the answers and they will see your answer.
Then they will come to you have their page.
So if you just try to do this every day let's say it put 15 minutes.
It's not going to hurt you much 15 minutes 30 minutes spent on Quora
find good answers that you can
walk I need you can answer them really good and then invite people to
your web page do that for some
time for a month or two months and then these answers for example in
two months you can more or less
answer 100 to 200 questions.
Right.
And these 100 to 200 questions over a year will bring a huge number of
traffic to your website.
Right.
This is a very great way.
If you are not if you don't have access to a lot of people on social media
or anywhere else if you don't
have a great e-mail list this is one of the great ways that can start today
and build your traffic and
also your building back links which is also great for your web page.
So that was all about Quora and of course also when you start
answering questions query will send you
e-mails.
Right.
They will inform you they will notify you Hey.
For example in this topic that you are good at.
There are these three questions can you answer them.
But they will not spam you if you stop opening Kura they will stop
sending you e-mails.
Right.
So that was all about Quora and bringing traffic building back links from
Quora.
And the next part.
Let's talk about social media and what we can do with that.
Right.
So that was all Let's go for the next one.
131. Social Media & resources
So the next place that you can bring traffic to your Web page are
different platform different social
media.
For example you may have one hundred two hundred one 1000
followers on Instagram 100 to 200 or even
more friends on Facebook.
You can use all of these resources to effect on your SEO on that page.
For example let's say you have 200 friends on Facebook.
Go to your Facebook page to link off your web page there and tag all of
your friends.
Andre's okay.
Ask them.
Invite them.
Hey guys I have created a great web page on my website.
Just please take a look at it.
I would really love to hear your feedback about it.
Just be honest with them.
Invite them to your web page.
You will be surprised the face of a letter from 200 people half of them or
maybe 50 of them will visit
you on the page.
They will talk about it with you and also it will help you to build your web
page from traffic perspective
and bring it higher in the searches.
Also if you have a good and successful Instagram page with 100 200
followers.
Use that you can for example record a video from yourself for to put it as
a story.
Hey guys I have created a great web page about let me do it this way.
Hey guys I have created a great web page about for example this topic
just click on the bio link to
visit it.
I will.
I would really love your opinion about this right.
As simple as that.
You will be surprised how many people will do.
Will follow up on these will come and visit even.
Sometimes you may say right.
I have a lot of friends but they're not close friends even sometimes
people who hate you they will come
and visit you on that page.
They want to know more what you are doing.
So even though that they don't want to help you and they hate you but
they will be a good traffic for
you right.
This way you can use social media as if you have a successful Twitter.
Just go there.
Make it tweet.
Hey guys I have created this web page.
Please come and visited and let me know what you think about all right
you have to use all the resources
that you have to bring it to inject traffic onto your Web website.
This is really important.
Don't be shy in this matter.
OK.
Don't be shy.
Some people.
No I don't want to inform my friends.
I don't want to inform my for example family and relatives I don't want
them to know if you are shy
especially in marketing.
You're not gonna get anywhere.
Right.
So do dad use all the resources that you have on social media a
different platform.
Also for example LinkedIn.
Right.
You can go on later and you have one thousand two thousand two
hundred.
I don't know any number of connections.
Just one time to time tweet ten times share your page there and invite
people to visit.
OK.
So that was all about social media.
Let's go for the next part.
132. Competitors Traffic Channels
So then next a third is it that I want to talk about with you.
How to bring traffic to your website and your web page is to check out
what your competitors are doing.
Before we talked about it you mentioned it in different lectures which we
had by now.
So before we went to a spy food dot com we searched for Digital
Marketing Institute dot com and at the
bottom of the page here there was some backlog right.
You see the devil using some blogs to bring traffic to their web page.
OK go there.
Maybe you find something useful.
You see right my competitor are using these channels.
Maybe I can do the same right.
Find bloggers and YouTube birds.
Ask them.
Invite them give them some rewards and ask them to write about you of
their Patriarchate.
Write about your product to make a video about your product right.
There was some time ago a couple of months back.
One day I received a message from a company in France.
They were a marketing company and they have created an online tool
for marketers and they asked me that
a prayer.
We saw your courses.
They're all great.
We saw the review.
People are really happy and what we want to do we want to offer you.
We want to ask you if you can create a course for our okay.
Teach how you how people can use our tool and in instead of that we
will give you these for example
two three four five reports.
All right.
For example one of the rewards they gave me they gave me the free
access to their website for a couple
of years right.
And their website is very great.
I missed it using it and enjoying it.
And also I accepted their offer and I created a of free course for them
and I put them put that course
on YouTube me on YouTube to bring traffic for their website.
So there are people's people out there that they are looking for someone
like you to use your Web page
to use your website to talk about it.
All right.
Look for them find bloggers.
Send them a message.
Maybe you sent 200 messages and no one answer you.
OK but as you will see there is just one time to time that someone will
respond to your request and
they will write about your website.
They will write about you on the page.
They will create a video for that.
And that those blogs or videos will bring a lot of traffic for you as you can
see here.
Just pay attention to this page you see.
Did this website Digital Marketing Institute dot com.
They are receiving four hundred thousand users 400000 visits from only
one blog.
Okay.
If they can do it why not you.
It's pretty much simple but you have to spend time on OK.
Nothing comes easy.
This is the part that you have to be patient.
You have to try over and over.
If you don't get resolved for the first 10 days for the first month don't get
mad.
Don't become sad about it.
This is how it works.
You have to try.
You have to find people you have to ask them to write about your
website to make a video about your
Web site and suddenly you will see you will find one or two or ten people
who are willing to do that.
Of course do not forget to prepare a good reward for them right.
No one do something for free and just because you want them to do OK.
It should be good for their situation too right.
Maybe sometimes you see that some people are exactly looking for the
information.
For example let's say you have created a product and you have a
website for that product.
You will see that some people there.
Exactly.
They're just looking for someone like you looking for some product that
exactly you have.
OK.
You just need to find them and informed.
So more or less that was all on how we can use their back links of our
competitors to find good information
and how we can bring more traffic to our website how we can contact
bloggers and YouTube.
Right.
So that was all about this part.
Let's go for the.
Assignment: Best channel for you
30 minutes to complete11 student solutions
Welcome to the next assignment on SEO tutorial. In this part we are
going to find the best traffic channel for your business.
133. Advanced backlinking
So first of all what is back linking.
Let's imagine there are two Web sites.
Let me show you here.
But this image.
So here we have two Web site Web site a Web site B.
All right.
And on the Web site a or we have a tax with a you are inside it.
OK.
For example website B dot com.
OK.
And people will click on that link.
They will go to the next Web site which is the therapy to that link.
We call it back thinking OK.
It's a back link to the next Web site.
Right.
For example here let me see if I have on this page I think I don't have
any but if I come here for example
on Facebook documents and look through the text here I have backed
links to different Web sites for
example here I have back links to Campbell dot com.
I have back links to their tutorials.
I have back link to view box.
OK.
So this using these takes when I use this text in my web site is your
URLs on my Web site.
I am giving credit to these Web sites so these Web sites will rank higher
in Google because me and other
people use they you are all in our Web site but there is the important
thing that you have to pay attention.
If for example I create a back link to my friend's Web site and my friend
create a back link to my Web
site.
OK.
It means we both have a battling from each other.
It's not going to work like a search engine like Google will find it out and
it will not give you credit
for that.
All right.
So first of all this is back links.
So how are we going to create back links.
You can use.
First of all if you have a good Web site with good documents on it with
valuable information on it and
then you contact with people they will talk about you on their own
platforms as well on their Web site
as well for example before I talked about it on I think on Twitter section
that you should contact influencers
and media writers.
So when you contact these people if what you're offering is good they
start to write about you OK and
then they will direct their users their audiences to your Web site they can
use for example a you are
well off your Web site on their website on their blog.
And this way give your Web site credit.
But using a back Link WELL FOR THAT WE HAVE TO WRITE THAT
TEXT right.
And we have different anchor text categories here which you should
know more about them.
And if you want to create back links for yourself for example how you
can do it you can create a battling
from your Instagram to your Web site you can create a back link from
another Web site that you control
to a Web site from other social media or other platforms to your Web
site.
All of these are backing.
All right.
So here we have six different anchor takes time.
Right.
So first of all let me show you how it looks for example here we are.
And let me just add a text here somewhere on here OK.
So let's say here I have a text OK.
And I.
Let me deleted and make an example for each of them.
Right.
So I'm going to write something.
For example we are 80 OK and I I'm going to select the text and I'm
going to click on insert or edit
link.
OK and here I am going to write down for example quality dot com.
OK.
Enter.
And this way this.
Now this is an anchor text and it is clickable.
You can click on it and it will go to the link to the you are else that we
wrote down.
Now let's look at the different types that we have here.
And I'm going to make examples here.
So the first one is e m k.
Exact Match keyword.
So let's say this is the key war off my web page of this web page.
Okay.
And it is digital that marketing course.
So the first one is EMEA.
Exact Match keywords so I'm going to come here right down.
Digital marketing course.
And I'm going to highlight it.
And what is the you are all of this web page.
Is this one.
And I'm going to direct people for example to this link.
OK.
So if you pay attention here that takes that we wrote down.
If we direct people to this link and our text is exactly same as the focus
keyboard of this web page.
All right.
So this is called eggs that exact match Cuba.
Now the next one is partial match keyword.
So if I want to make an example here it will be more or less same as this
one.
But instead of for example digital marketing I'm going to removed a part
of it marketing course for
example.
So people see marketing course they click on it.
They go to the displays for example.
Right.
The next one is brand which is completely it can be something else.
All right.
For example it can be let's say it can be award that it doesn't exist in the
focus keyword for example.
So Shell media right OK we don't have any war any of these awards
inside our inside our focus keyword.
Right.
So the next one is generic like click here visit here.
So I want to make an example and when I write down click here.
OK so this is an example for the generic one.
The next one is a you are well off of a page for example you can come
here.
Copy and paste this URL exactly on your website.
And also add this URL in to here.
OK.
Because normally on some text area that you want to write takes when
you just paste a your URL it doesn't
consider it as a your URL if you look at it as text.
OK.
So and the last one is LSI Latent Semantic indexing it is synonym of the
keyword that we have.
For example here we have digital marketing course as our focus
keyword.
And I can write into our net marketing tutorial.
Right.
It has the same award in the middle but doesn't matter much.
So this is the synonym of our keyword is is called LSI right.
So these are the different types of anchor takes for to create a back link
and there is a note here
do not over optimize a web page with the focus keyword meaning do not
use the keyboard many times because
search engines will suppress it.
So what do I mean by this note is that for example don't write a text and
for example a line like this
and inside it use four times your focus keyboard before several years
ago people tried.
People wanted to rank higher so they made a text school of their
keywords for example do some marketing
courses or marketing or digital marketing course and they put it for
example behind elements like this
or select the same color as the background so generally you won't see it
as a user but the search engine
could find those keywords inside the URL.
But these days these are strategies is not working especially if you want
to over optimizer page use
the focused keyword a lot.
You will get negative results.
All right.
So more or less that was all about back linking again we'll learn more
about it in the upcoming lectures
and on the next part.
We are going to talk about tiered link building which is connected to
back link and it's a great strategy.
So if you're ready for the next lecture then let's go for it.
134. Tierd link building
So the next thing that we are going to learn here is tiered link building.
All right.
So let's.
It's on a strategy connected with back linking and let's look at the
example that we have here.
So the tiered one is two battling creative battling for example from
Pinterest to her Instagram so your
audience from your Pinterest page they will click on one of your posts
and they will jump into your
Instagram page for example and the next one is that you should put for
example the link of a blog on
medium on your medium in your let's say Instagram bio link.
OK.
So the person who came from Pinterest to your Instagram page he or
she will look at your Instagram by
your link and they will click on it and they will go to your medium one of
your blogs for example on
medium and they're inside your medium.
They will for example see a link to your website.
Now this is two three backed link.
OK.
And it is very valuable so instead of directing all of this is another
strategy I suggest both of them.
But if you want to rank higher in search engines you can try this one for
some time and see how it works.
OK.
I mostly suggest that on all of your platforms everywhere that you have
an audience direct all of them
to a website.
But if you want to rank higher in search engines you can try this from for
example from your Twitter
direct people to your Instagram from Instagram Direct them to a
snapchat from a snapchat direct them
to your website for example.
You can try to do these kind of things and also you can use different for
example different anchor takes
type all right for example for the first link that here one you can use a
generic text.
Therefore the second one you can use LSI and for the next one you can
select for example partial match
keyword pin.
All right.
So in general to this a strategy we call tiered link building and two
search engines.
It is very valuable.
OK.
So my suggestion to you is that practice and test this for your business
for some time for at least
a month and see how are the result.
And on the upcoming lectures we will take a look at for example Google
Search console and you will learn
how to analyze your website through for example Google's view.
All right.
And see if it is bringing any good result for ranking higher or not.
We will talk more about this on the upcoming lectures.
So in general that was all about this strategy.
Again if you have any question about what we talked by now write it
down for me.
And if you are ready let's go for the next lecture on SCA.
135. What you will learn
Welcome to e-mail marketing.
During this part we are going to learn more about the four stages of e-
mail marketing.
After that we are going to have the cheapest way to capture e-mail
leads.
And then we are going to learn two different platforms for marketing.
One of them is MailChimp.
We are going to learn everything that exist inside mainstream everything
that will help you to grow
your business.
136. 4 Stages of email marketing
All right.
So here we are in the first lecture of e-mail marketing and about human
marketing I can say even though
that right now there are a lot of social media platforms out there.
But still even marketing is the most brutal way to sell something online
or local.
So as we mentioned it in the ad during the introduction we are going to
learn several strategies both
in marketing and after that.
We are going to focus on learning the platform itself learning the tool
how you can use it and there
are a lot.
Tons of information inside those parts.
OK.
So right now we will focus on the four stages of e-mail marketing right.
So first of all there are four questions that we have to ask ourselves.
There are four important questions.
And somehow we have to either be careful about them or solve the
case.
So the first question is that.
Are you collecting e-mails with permission or not.
So there are a lot of different ways to grab e-mails as you can find it.
You can find it from different platforms you can use.
There are a lot of tools out there which help you to dig e-mails from
Facebook from other social media.
But these days it is important for you to capture e-mails with permission
because of many reasons one
of them is that if a lot of people report you whatever you are going to do
it's not it won't matter
because most of your e-mails will go into spam.
Most of your work will be for nothing.
All right.
So it is important to collect e-mail yourself too.
People must opt in themselves.
All right.
So the nice thing is that when you send e-mail do they receive it or it
goes to spam.
Right.
The next question is that if they receive it if your customers your
audience receive it will they open
it after they opened it.
Will they take action.
So these are the floor stages of e-mail marketing that we are going to
discuss right now.
So let's talk about the first one.
Right.
So how we can fix it how we can.
Well there are many ways to collect e-mails but in general the most
public one is to create a good reward.
Like for example an e-book a PDA if something valuable something
valuable for your audience and ask
people to subscribe so they can receive that reward.
Right.
So for example let's say I am teaching marketing I create a very good
PDA for what marketing very for
example short but very valuable PDA.
About marketing something that has a huge demand and what do I do.
I can for example start some campaigns share it on my share a
campaign on my social media and ask people
that.
All right.
I have a great PDA about for example marketing.
And if you want to click on this link and sign up to receive it.
So they will go to a landing page and they start to they write down their
e-mail and name and they receive
their reward.
OK.
So people must opt in themselves.
There you are.
Must be connected to your business.
I am.
I mentioned again do not use rewards which are not connected.
For example people do this in contests their business is about for
example books they give iPhones their
business is about clothes they give cash.
Right.
Don't do these kinds of things.
If my business is about for example marketing courses I have to give
marketing advice marketing remarks.
If your business is about closing a store you have to give clothes.
If your business is about food you have to give food as a reward.
Right.
So share the sign up for every word that you have audience.
If you have instagram share it there.
If you have for example members on your Web site share it.
If you have YouTube subscribers show there.
So as every place that you have some number of audience just share
this so you can bring a huge traffic
into your landing page and capture images.
Right.
So this was about the first steps the second the states.
When you send e-mail do they receive or it goes to spam.
So if you send spam e-mails you will lose your reputation e-mail services
have a list of spam you boards
like for example free.
And if they see a lot they will suppress it.
OK.
So you have to be careful.
Don't go after shortcuts because generally there is no shortcut in
business in being an entrepreneur
in having a social media marketing agency.
There is no shortcut.
You have to go the way.
Right.
You can't go smarter but you have to go the way that exists so don't try
to spam people.
Don't try to trick it.
Okay.
Do your best to deliver value.
Don't look for shortcuts.
Deliver value.
Write the next one was about if they received your email will they open
it.
Now these two parts are extremely important so you can push people to
open your email with the subject.
The subject line must be intriguing.
Usually it should be between five to 10 boards.
Pay attention to the email preview.
It is important it will push people to open your email.
Now the thing is that when you want to send an email and generally
normally when you go for example
if you have a GMAT or if you have your homemade when you want to
send that e-mail to a friend something
like this doesn't exist you cannot change it.
You have a subject line you write down your subject and you then you
write down your copy.
Hey hey there.
I wanted to see how you're doing.
How is everything for example.
Let me know when you get this message.
Now the thing is that the email preview if you don't edit yourself email
services will show the first
for example 20 wards off your email itself.
So when people receive your email they see a subject line and in front
of it there is another takes.
That is a preview.
So if you don't write anything.
Exactly for the preview.
It will take it from your copy.
But in e-mail services like freedom MailChimp or other services there is
a place that you can write
down a preview different preview.
OK.
Something to increase the curiosity of your readers and push them or
push them toward opening your email.
All right.
This is about that.
We will.
I will show it to when we get to MH in part from is also important.
They must know the sender better to be friendly.
Now for example you are doing marketing for a company you can use
the name that will appear for example
to send you this email subject line preview.
OK.
The name is important from whom date received it.
Now when some people when they are doing marketing for other
companies they use the company name.
But this is really important.
Do not use a company name.
Use a person name.
The more friendly your email is the more results you will receive from
sending those e-mails.
OK so you can say for example when I send e-mail I don't use the name
of any company I use my only power
because people know me as.
Right.
And it's friendly and but I see some other companies even though that
even if they want to use the company
name they use a name beside it.
For example GM from this company.
OK Mary.
From this company.
Right this way.
They tried to make it more friendly and also help you to recognize from
this e-mail is coming.
The next thing is that after people open it will they take action.
Now this is important as we go forward to learn more about these
strategies.
So give then ask.
Now most people when they want to do marketing using different
channels like e-mail marketing immediately
they start asking.
All right buy this product do this click here go there.
Right.
It doesn't work that way.
You have to create trust.
You have to work on your audience and give them deliver value.
And after that you can ask for something click here buy this product.
And so give a tip inside your e-mail something that they read.
Right.
If you want to do all this inside one e-mail because as we go forward
during the next upcoming lecture
we learn how to build a sequence of e-mails.
Right.
Says funds things like that.
There we are going to apply all of these into several e-mails.
But for let's say we are not going to create a sequence of e-mails we're
going to have only one e-mail
right inside it during the first three sentence deliver value give something
to your audience right
then who can say for example by the way if you want this click here.
Right.
First of all you gave something and then you're asking them to do
something for you have at least two
up to four call to actions all over your e-mail from top to bottom.
Now the thing is that when people start to read even especially if the e-
mail is long when they start
to read they miss the call to action.
That is why it is important to have one call to action right at the top not
the first thing in your
email but for example you can write the subject you can write to three
lines one or two paragraph small
short paragraphs and then have a contraction write something have an
image for example another call
to action right.
Another thing come down to the end of the e-mail.
Have another call to action.
All right.
So these were the four stages of Indian marketing that you have to pay
attention.
And as we go forward we are going to practice.
We are going to learn more about these stages and how we can use
some strategies to rank better in each
of these areas especially in the subject line.
And they're taking actions.
All right.
So that was all about this later.
If you have any questions do not forget to ask me and I will see you in
the next one.
137. Cheapest ways to capture email leads
Welcome to the next lecture.
Here we are going to learn the cheapest way to capture email leads.
All right.
So here we are.
The cheapest way to capture e-mail it's now in this sort as you we are
going to use live streaming because
during live streaming you will have a lot of effect on your audience.
And little by little you can push them you can direct them toward your e-
mail to our your landing page
or capture e-mail leads and from there to buy your product.
Okay.
And beside that while you're doing live streaming you create a good
connection with your audience.
There are a lot of benefits there.
One of them is to create a good connection.
You have a lot of time to convince them that hey what I'm giving you is
valuable.
Right.
And a lot more benefits inside that so low resume about the topic
connected to your business.
Right.
So you want to do marketing for a business.
It's a for example a dental clinic right.
You can go there have a meeting with one of.
For example doctors there have a meeting with for example one of the
dentists there and go life right
to speak with people.
The one important tip before we go very deep inside this is strategies
before going live in inform people
for example in one hour in 10 minutes in.
For example tomorrow at this time we are going to be alive.
Wait.
This pendant person.
And beside that we are going to talk about this important topic.
We are going to have for example some valuable revolts by the end.
Right.
So you can use Facebook life Instagram YouTube peer scope and there
are a lot of other platforms.
So prepare a show with valuable information.
Now the valuable information part is important.
It's same as when you want to ask people to sign up on your email leads
and you want to give them a
valuable regard these this information here is the same.
Right.
It's like that we have two steps.
We are giving something valuable to them and ask them to go to the
landing page sign up to receive another
value will.
All right.
So speak about something useful connected to your business.
And you can bring a call to action right at the beginning.
All right.
At the end i suggest it to do it at the end because you can let people
know that.
All right.
At the end of this life call we are going to have a great report for you.
So they know that something is coming.
But the difference between the beginning and the end at the end is that
at the end people who stayed
on your call gay people who were watching you for the last 10 20
minutes they are interested in what
you are offering.
They like your topic.
They like probably they like your product your company and things like
that.
That is why they estate for example 20 minutes watching you speaking
about something.
Right.
So it is much easier to convert them right at the beginning than right at
the end comparing to the beginning.
Right.
And at the beginning it will sound a little bit too easy.
So people want to value it much.
Right.
So give people free stuff like free template PDA if tennis strategies to do
something like that.
This can't go on and so on.
Right.
Then send them to a landing page.
And from there capture their images.
So create a landing page to capture e-mail leads provide the reward.
You can create your landing page with many different platforms like
MailChimp mentioned by itself as
a tool to create landing page your own website which for me is more
suitable to create a landing page
on my own website that you can use different platforms like in spades a
square space and so on.
Right.
There are many other platforms which help you do this which help you
to create a landing page without
any coding knowledge.
All right so that was one strategy to capture e-mail you can do it as
much as you can.
You don't need to pay for it.
You don't need to run ads on it and you can get real results from life
assuming but on the other hand
lives streaming can seem a little bit difficult for some people because
you have to speak in front of
camera and speaking in front of camera.
Sometimes it can be a little bit challenging especially if you never tried
that especially if you didn't
have an impact right.
The thing the very good tip that I can give you regarding live streaming
is to feel completely relax
and the more you do it you will get better at that.
Try to imagine that you sit down and you're talking with your friend right.
You are drinking a cup of coffee.
You're having fun.
You are yourself.
You are not trying to accomplish something massive here.
You are just trying to create a connection with one person 10 person
1000 people who are watching you
right.
Be yourself be relaxed and speak about your topic ask questions.
Ask people for example from where they are.
The more questions you ask from people the more engaged they will get
and they will enjoy your lives
streaming and they will stay to the end.
You mentioned the revised that you will give.
By the end of the livestream me so they so you can create an incentive
for them to stay online watching
your stream and more or less.
That was all abuzz about this strategy and live streaming as I said.
It's not just the tips that they gave you right now but these were the main
ones and the more you practice
the better you will get at it right beside that building a sales funnel with
e-mail marketing.
This is a site not so the process of selling your product is not one step.
Some people think.
All right.
I'm going to create an ad on Facebook.
I'm going to send an e-mail to this 1000 people and I'm going to sell my
product.
It's not like that.
If you go that direction your result will be more or less very bad.
Right.
You need to build a sick a sequence of five to 10 steps to convince your
potential customer to buy from
you came during the next upcoming lectures.
We are going to learn more about how we can build a sequence of e-
mails called and how which direction
your customers can go according to the decisions that they make.
This is really important.
And generally how you should build your sales funnel also at the end of
this funnel at the end of this
sequence you convert most of your audience into your customers.
All right.
So that was all about this lecture again Do not forget to ask me if you
have any question on the next
part.
We are going to start MailChimp so if you're ready let's go for the next
one.
138. What you will learn
Welcome to the next section where we are going to talk about e-mail
marketing in this part.
We are going to talk about how to capture e-mail leads a couple of.
We will take a look at couple of strategies.
After that we learn everything about MailChimp platform.
Everything that you need to be able to use this platform professionally.
After that we will learn more about another email marketing tool very late
not some of we will not go
into this tool very deep but will learn more about it because it's a useful
tool.
If you want to learn if you want to use it you can use it with the
information that we share.
Inside this section.
After that we are going to take a look at sales funnels which will help you
to use a sequence of e-mail
e-mails for example for five there for five days and use that e-mail
sequence to convince your cost
of your potential customers to buy your product.
All right.
So that was all for this introduction.
And if you're ready and excited for e-mail marketing let's go for the first
lecture.
139. Setup Mailchimp
So MailChimp MailChimp is one of the most successful e-mailed
marketing platforms out there.
A lot of people use it and that is why I selected as the first platform to
learn here.
Right.
So here we are.
First of all I have written down some documents about male gym for if
any time you forget something
or you wanted to review you can come back here and read these I
written down mostly as bullet points
so the learning process become easier for you.
Right.
So either we can go to your browser and write down MailChimp or you
can come here and click on it open
it and you will see something like this.
Well first of all they will change some interfaces.
The lock may change for example before.
It wasn't look like this the logo was a little bit different.
The colors were a little bit different but in general the whole structure of
the whole concept remained
the same.
So if you come to MailChimp and you see something else or different for
example user interface they're
not afraid.
Okay.
So the first thing that you have to do you have to create an account.
I'm going to create an account as well because I want to show you
exactly what you will face.
So creating an account is very easy.
There are four or five steps you have to follow.
And I'm going to do it as well.
So when you want to create your account on the second step they will
send you an email and you have
to just simply confirm that e-mail that you received it.
So I'm going to do that in a moment.
Confirms that you are not a robot obviously and it will take a couple of
seconds to verify and it will
take you to the next couple of steps.
So as I mentioned before there are four or five steps.
Just follow your steps.
It's very easy
so at this stage you can connect it to your social media icons but done
for.
We'll do it later right.
And that's all your account is ready.
I'm going to click and no.
And let's go.
So first of all when your account is new.
Because recently while during the past three four months MailChimp
changed their platform.
So they may add some new tutorials about that.
If you know about it it's okay.
You can close it or you can pay attention to what new changes they
have made.
All right.
So here we are because our country's new it is giving us some tips
about how we are going to use MailChimp
and what we have to do next.
But you can forget about it.
We are going to take other steps as well.
Right.
So unmade chimp.
There are some general important categories that we have to focus on
and we have to learn one of them
is campaigns.
The other one is audience.
And more or less we can talk about reports.
So here we are going to learn all of them.
But these two are the major ones.
OK we are going to spend a lot of time on audience and campaigns
right.
So what if you complete if you for example send e-mails and complete
all these steps.
It will show you some general analytics about what is happening on your
major account.
All right.
So before we begin talking about these tabs we are going to set up our
account right.
I have written down some steps here.
For example you have to set up your billing integration and read more
about the plans.
OK.
So here we are you can come here and click on Account.
So this is a general information about At what stage your account is right
now.
So when you create a new account on mail team first of all it is free up
to some point.
You can have up to two thousand subscribers and send 12000 e-mails
per month.
And after that you have to change it to paid version.
OK.
So let's take a look at the pricing.
These are the paid plans.
There are different plans that you can select.
You can pay monthly.
And it is written what you are going to receive.
By that you can pay as you go.
If for example you can buy credit and as much as you send emails you
are going to use for example your
credits.
And there are some other for example major import unmentioned.
There are some features that it is only available to pro users and some
other features like man's real
or social profiles.
Later we are going to talk about them that if you want to active them for
example social profiles is
only available to pay their accounts.
But for this one you have to activate another way.
All right.
So this is more about the planning the pricing.
And here we have some general information about our account.
For example you can come on Bill link and set up your billing.
If you want to go on paid but I don't suggest it right now because you
can use MailChimp for quite some
time until you reach these limits.
All right.
So under sitting We have details user security and so on contact
information what I suggest do is to
take a look at each of these staff to learn more about what is there.
So later if you need something you immediately remember it.
All right.
It was under sittings it was under extra.
Right.
So we saw billing under a threat we have rewards API key.
You don't need these for example API key is for people who know how
to do programming so we are not
going there.
But the thing we are going to talk about is integrations.
So on integrations you will have the ability to connect MailChimp to
other platforms.
Right.
For example Facebook Twitter and so on.
Now the good thing about that Eve is that when you connect it to
Facebook for example there are many
things that you can do.
This is my Facebook fan page.
And as you can see here I have a new tab which is about my email
marketing right.
Daily entrepreneur tip tips.
And if people click on it they get my e-mail.
Sign up for and they have to write down their name and e-mail.
Click Join now receive for example some rebar.
And they will be in my e-mails.
All right.
So we are going to learn more about it right now.
You can just connect your major account into Facebook Twitter and
some more.
All right.
So let me take a look to see if we have missed anything.
So on the next part because audience part is very deep and it has a lot
of different parts.
I'm going to talk about it in a separate lecture right.
So that was all about this one.
We set up our e-mail our MailChimp account and we are ready to learn
more about audience and building
a list.
So if you are ready let's go for the next lecture.
140. Mailchimp Audience
All right.
So here we are.
And in this lecture we are going to talk about audience.
So before if you have been a member on MailChimp the name of
audience before it was list.
But several months ago they decided to change it to audience.
So I'm going to click on audience.
And here is the part that you have the ability to create different lists.
For example one list to capture e-mails for people who just want to
subscribe.
One list to capture e-mails who just bought your product.
One list to capture e-mails for this purpose that purpose and so on.
OK.
This is a place that you have to do it.
If you come here first of all this is showing you.
If you have some for example e-mail lists ready maybe you have a
website that capture images maybe the
business that you want to do marketing they already have an e-mail list
if you want to imported you
can come here.
But before all that let's create our first list so I'm going to click on View
contacts.
And since we don't have any it's just me.
Let me move myself.
You can stay here.
So when you send an email you receive it yourself and see how it looks.
But in general I want it to look completely empty.
So the thing is that it is not showing if you want to create a new list or if
you want to use it by
default you have a list ready to use.
But it is better to start from scratch because when you are creating a
new list there are some settings
that you can set up.
So I'm going back to audience and a and here I'm going to click on
manage audience and I'm going to
click on the audience.
Right.
So right now it is showing us how many lists do we have.
We have one.
It is for example we are course that I mentioned it when I was creating
this made him by count I can
select it I can deleted and create a new one.
So again I'm going to delete this one and create a new one.
You can skip these steps.
I'm just doing it so you can start from scratch.
So create click on Create audience and here select a name player test
for example of course.
So the next one is the e-mail that you are going to use.
So people receive your e-mails if they want to respond from they will
respond to what e-mail you have
to write it down.
For example who I'm going to write this in marketing.
And Gloria let me just come and the next one is the name that will
appear in their e-mails for some
of your audience will receive an e-mail.
It is showing from who they received it before we talked about it.
It was here.
Where is it on the subject line from is also important.
Your audience must know who is the sender.
So we talked about it to use your name you can use for example Pleo
that's it or here from this company.
Then you have to write a text steer a small sentence.
Right.
Remind people how they signed up to your audience funded.
As you can see there is an example.
You are assuming this image because you are receiving this email
because you you are amazing.
Right.
Some reason because you often into our email list or something like that
something that more or less
they remember oh I'm receiving this sooner because before I have done
that some more information.
And also here you have enabled double opt in and enable GDP our
fields.
So I suggest you to at least enabled this one because sometimes you
will receive a lot of spam e mails
you come to your email list you for example you see suddenly you have
one hundred e-mail subscribers
and all of them are fake but this way they can fake emails won't appear
in your e-mail list.
Right.
And you can set up to receive notification if someone's subscribed.
I'm going to click and save and that said we created our first list now by
default when we came in something
like this exists.
But right now we had the ability to change some settings also if later you
wanted to change other stuff
here you can come back in for example audience name and default can
change the name of your audience
enable or disable something.
Change some in the information that we just wrote down.
Right.
So first of all here we have overview that if you have some subscribers it
would show you if you send
e-mails it will show some analytics about it and so on.
Some overview about your audience then you have social profile.
Now by default it is not active but if you go into a paid plan it will be
active.
Now what social profiles do first of all this tool is part provided by
another company.
So if you wanted to use it for another purpose you can just click here
and go to their Web site and
sign up there as well.
But in general when someone opting into your e-mail list social proof
social profile will check online
to gather more information about that person.
Maybe their birthday maybe their last name maybe their company some
more information.
They will gather it here and later when you want to do marketing you
can use it.
If you are interested you can check it out.
It's a very useful tool.
All right.
So the next part is about managing contacts.
So the first step is view contacts because we don't have any subscribers
right now.
We don't see anyone here in a moment.
As we go forward when we get to the forums.
I'm going to subscribe SIGN UP MYSELF SO WE WILL I WILL SHOW
YOU HOW IT WILL LOOK HERE.
THEN WE WILL SEE ARCHIVED contact.
You can archive some contacts inside it unsubscribe addresses groups
now groups is for your audience
when they want to sign up on your e-mail list.
You can create a group.
For example let me show you.
You can come here for example cited as on checkboxes or radio buttons
and so on song or drop down and
you can write down an interest for example food right.
Depending on the topic of your business
and let's say Talk right I'm going to add this group.
I want to save it.
So I created the group in a moment.
I will show you how it will look inside the forms.
Let me just quickly open it.
I will.
We will go deeper into these.
But quickly I just want to show you how it will look these things will like
on your email list.
So if someone want to sign up here for example they see something like
this.
Right.
And they write down their e-mail their first name last name and they can
for example take these things.
So you will with groups you will give this ability to your audience to
select some different interest
for themselves.
And later when you want to do marketing for example you can do.
You can send emails to the people who only are interested in pizza right.
So you let's say you are doing marketing for restaurant for maybe a fast
food and they are they created
a new product in you for example style of pizza.
So you want to do marketing and want to inform people you can inform
people who are only interested
in pizza.
So the next thing is segments tags.
We are going to talk more about these as we go forward.
An important part of his story audience exports and some more.
Right.
The next thing is to add a subscriber or import context so add a
subscriber we can add someone just
manually one person yourself sometimes just fill this.
And we created a group.
I'm going to put myself into food.
Now you can add different tags inside it.
For example I'm going to say this person is for example signed up
through our website.
OK.
You can create different categories for your for your subscribers.
And this way later you can do a better marketing can target these
people or that people into different
categories or different tax.
So this person gave me permission if this person is already on my list
update the profile.
Right.
So I'm going to click on subscribe in that seat.
Now we have one user.
So if I go to contacts I will see a new user here.
Address phone number food pizza and the tags that has a website.
Right.
It will give you more information.
But also let's say you have a file that includes for example 500 e-mails
and you get it from your.
For example a client you want to do marketing for a company.
You can come here click on select one of these and on the right side on
there my talking head video
you.
Here there is a button written continue to set up and you can click here
and you can select a file and
upload it here.
Right.
I'm not going to do that.
Now you can upload it and then you can select for example import the
names import the e-mails and so
on.
So if you have a file and you want to import it.
You have to do it from here.
Then we have sign up forms which is extremely important and we are
going to spend a lot of time here
learning about all this.
So that was all about this lecture and on the next part.
We are going to focus on sign up forms.
We are going to learn how we can build them and how we can use them
in different places on social media
on our Web site and so on.
So if you're ready let's go for the next lecture.
141. Sign up forms
All right.
So sign up form sign of forms is very important.
And for some people is the hard part.
So here we are.
I clicked on sign up forms and we have form we love you have
embedded forms to pop up and integrations
now form builder we are going to it is written some description about the
build design and translates
sign up forms and the response e-mails for example someone's sign up
to your email list and then you
want to send a thank you team.
You can edit it here you can add different tabs to sign up forms here and
much more so the first thing
we are going to learn more is form below.
So I'm going to click here and what do we have here.
So first of all we have the forms and responses e-mails we are right now
on sign up form so we whatever
we want to do if we want to edit something it will be here.
Right.
If you want to for example let's say final welcome email.
We have to select it and then edited here.
OK so let's click sign up for and this is that you are all off sign up form
that made him give gave
us so before.
Quickly on the previous lecture I came here and came to this page to
show you how it will look.
So let's design it.
There are three types here billet design it translated unveiled it.
You can add a message here hey welcome to our email list for example
whatever is in your mind.
You can add e-mails here by uploading an image or you can for example
make it bigger or maybe a smaller
maybe bold and so on.
Then we have our taps.
Now let's say we just want to have e-mail address and first name.
And when I click on last name I'm going to click and select delete and
then click on address delete
that as will phone number delete and we have our group.
So if I don't want to have a group I have to go back to here in groups
and let's delete this group.
So those clauses come by here refresh.
And right now we shouldn't be able to see groups OK.
And if I refresh this page it will change to this.
So every when you select each taps here the settings on the right side
will appear that it has a name
you can change it to whatever you want to.
For example you can write what you like and save it and it will change.
And then there is a field tag do not change field ties let it be as they are.
And for example let's go to first then you can change the tag but don't do
it.
You can make this line this type as required and visible.
Then help takes for example let's say you write your name here OK.
And I'm going to save it and if I refresh here when I come here when I
click do you see there is a description
about it.
Write your name here.
Right.
So this is how you are going to edit each field.
There is also another option here which you can add different fields.
It can add takes no idea what checkbox dropdown dates and so on.
Website image.
So these are the information that people have to fill in.
For example if I add birthday people can come here and write down
about their birthday.
You can change some information about it here as well.
So I'm going to delete it again.
What else do we have we have address.
We have date dropdown.
For example let's take a look at dropdown and usually it has sometimes
it has a bug.
You have to refresh your page.
So I'm going to select this dropdown.
I can change the title for example itself.
It has some examples for example for gender.
Right.
I'm going to save it and sorry here I'm going to write down gender and
I'm going to put it as a.
Save it depends on your business how important this information is for
you to refresh it.
We'll see it here.
OK.
So this is how you will edit each field.
Now let's design it under design.
We have page body forms and monkey do arts.
When you go on page there isn't you won't have this logo here.
You see this logo.
So on that page we have background header and outer wrapper.
So on background you can select the color of background as you can
see here it is gray.
I prefer white.
Most of the time.
All right.
So it is white.
And if I change here I refresh it does much better.
And you can change the design of header this title here you can
increase this font size and margin to
the bottom margin to the top and line height and so on.
Right now it is fine.
I'm not going to change it out the wrapper if you want some border
around it it can change.
You can select some color for it.
But again I don't suggest it.
The next one is buddy.
So under buddy we have again background which is the background of
this form here.
I'm going to let it be as it is the default takes the spacing the font the
color.
Let me change it.
So you see which takes it ease.
So you see the text that is written here or under that.
This is about death.
OK so I'm going to put it back on Gray and the next one or the next one
is Lincoln's style which if
you have any link here for people to click on you can change the color
from here.
Then after that it forms the button feature.
You may want to change it to something more attractive for example red
and then you hover the most on
it.
You can change the color from here buttons hover.
So I'm going to selects a red.
But for example darker red something like this.
OK
it's too much dark.
It's much better than the next one is filled labels.
Is the topic here.
You see draw a red rectangle round the target that you are going to edit.
So if I change the color to change the color of this.
Yeah.
Phil takes that it is about the takes inside these fields that color the font
and so on.
The required icon.
I'm going to change this one to read as well.
And this one is high.
We can put it on show you see it to show that these for example the
ones that have a star in front of
them are required.
Generally it's unnecessary.
We have the help takes the takes that will come that will appear on the
right and the arrow right.
That takes color and if you wanted bold or not and the last one here is
monkey you are that there are
for example you can select where you want to show it in the center for
example and maybe this one.
Okay so if I refresh this these are the changes that happened under
design.
So the next one is translated.
Now I received this question a lot.
That all right.
How I want I can change the button subscribe here.
I want to change the text so the place that we can change that takes
here is on the translate.
Other times they can change different things we can add other
languages to it.
If you want you can come here Select for example.
No one says on English you can go on other languages and change
this.
But here it is.
It is written subscribe and going to sell.
I'm going to write down something else.
For example click to receive your reward for example.
Save it refresh and click to receive your remark and receive is with small
r cape.
So that was eats for the formula.
Now if you want to edit other things for example in confirmation email
you can come here and go to build
it.
And if you want to edit something it is a takes here or a link.
You can do it.
I suggest you to check all of these.
For example the conformation thank you page.
Edit these things write down other takes or add images according to the
business.
For once just go through all of these emails that exist here for example
profile profiles.
Update if they update their profile okay.
If they want to unsubscribe what they will see the goodbye email and so
on for one time it's enough.
Just go through them and set them up.
It will take for example 30 minutes to 1 hour to set all of them up the way
you want it to be and that's
it.
You don't need to do it again.
And as you saw it was the same way that we did the sign up for.
Right.
So that is all about the formula now where we can use this form first of
all you can for example share
this link on the link that exists.
Where is it.
Sign up form this link.
You can share it for example on your Facebook can send it to someone
to a friend and so on and then
they click on it they will come to a page like this and they can sign up to
your emails.
This is the first place.
The second placement you use integration here under sign the forms
form integrations and you want to
for example show your form under.
For example in your Facebook page or in other places it will show the
one that you created in form builder.
Also if you want to show your form inside your website for example you
want to show something like this
inside your website you create a landing page you just want to bring it
into your website.
The fields that will be shown there you have to select it in the form
builder.
OK so that was number one.
Number two is embedded forms.
Now we are going to spend some time here.
So let's go to immediate form and here under a mother's form.
First of all you must have some basic knowledge about programming.
You need basic knowledge about CSA s but even if you don't have I give
you some tips on how you can
use amber this forms how you can show it into your website without any
knowledge of Cody.
First of all you can change some settings here.
For example you can add a title to it or you can remove the title and then
remove it.
You can show all fears or show only recourse to the.
Since all of them are required it will show all of them.
Let me just go back into various.
Well let it be.
I wanted to remove gender but let it be so you can for example show
interest group or don't show it
since we don't have it.
It doesn't matter and more or less.
That is all there are different types here.
This is a classic one which the look will be like this.
This is another one which only be email and the subscribe button.
The next one is horizontal embittered form on a style which is like this
an advance which we are not
going to talk about.
So we are going to focus on classic D.
This is the form that you want to import into a website or any other
landing page.
This is a code that made him gave you so you can just copy and paste it
into our website.
So I'm gonna show it how you can do it on your person with two different
edits or one of them is elemental
here and the other one is the builder.
But it's the same on all other page builders.
Also if you're using some other platforms like the square space or weeks
you have there should be a
place that you can paste called HDMI K and then you pace that assume
code this form will appear.
So let's do it first with elements.
This is our page.
For example let's say and I want to add this form.
Let's say here.
So what I have to find is the CML code.
Here it is estimated.
So I'm going to drag and drop it.
Richie here.
Right.
And I'm going to paste that code as you can see.
So the font appeared here and is working fine but maybe you want to
say for example how I can it is
feeling all the space that it has.
Right.
How I can change it.
So what you should do is to click on this menu go to sick drag and drop
an entire section here and this
way if I click if you click on it you can edit it.
For example how do you want these to look maybe be with you want it
to be maybe you want for example
this way this way.
And after that you have to drag and drop this a symbol here.
So as you can see it is showing our form this way here.
So let me quickly show you how it will look.
This is before we change it as you can see nothing exists.
And if I click on update
it should add the form here
so here it is.
You can write something and select and click on Subscribe and it will
subscribe you into the list.
All right.
So the part that makes it more difficult is to design it.
That's why I told you you need to know you need to have some basic
coding knowledge.
So how we can design it if we come down first of all let's learn how we
can change the subscribe text
here at the end of this code here.
Let me see if I can make it bigger.
All right.
So I didn't have this code.
There is a part that is return value.
Is it cool to subscribe.
So let's find that that's somewhere around here at the last lines.
So the name.
All right.
Here it is.
Value equal to subscribe.
So I'm going to change this to click
to join for example Click to join.
Right.
That's it.
So this way you can change it.
Again you can pay attention here.
It's on the last couple of lines and it is worth and value equal to
subscribe.
And you can just change the takes the subscribe text to something else
whatever you want.
Now how you can change the way it look now I'm not going to explain
why I'm going to do this stuff.
You can just follow it and apply it on your form as well.
Because if I want to explain how or why why we are using these
elements here I have to talk about programming
and I don't want to go there.
So before value I'm going to write down a side is equal to and
quotations.
Right.
So the first thing that I'm going to do I'm going to change the color here.
So I'm going to write down background dash color.
I'm going to write down two dots and I'm going to write down the code of
a color.
For example I'm going to use this color.
And then I'm going to write.
Same color.
OK.
You have to follow exactly step by step either way.
Otherwise it won't work.
OK.
I'm going to put it on the next line.
So it would be easier to edit and read.
So as you can see the color changed.
Now let's make it for example a little bit bolder right.
And we write down font K font Dash.
Wait.
Two dots.
For example 500.
Same color.
Or it is on 500 let's put it on 600 Simcoe.
OK.
You see the phone to a change.
So more or less this way we can edit it if you want to make for example
your button longer you can't
change the with this way.
You can for example write to 100 pixel or 100 is not enough three for
example 330 to any 30 it looks
fine.
OK.
And let's say it is too close to the hour.
Don't forget the semicolon here.
Let's say it is too close to our fields.
So I'm gonna write down Margene dash top is two points.
Let's say 10 pixel K or if you want to do it more you can do it right.
So generally we wrote down some words to change the way it looks.
Now don't worry about this part if you don't know anything about coding.
I'm going to the line that you wrote here.
I'm going to paste it as an article after this lecture so you can just copy
and pasted on your code
and if you want to select another color for example you can come to
Google and write down the red color
code right.
So it can come here and for example this is
a red color called V here.
Let's change this color to a red color where it is.
Here it is.
Right.
So it changed to red.
So you can simply change these things through the code here.
So again don't worry I'm going to put it on the next article.
I just clicked on update and if I come here and refresh it we should see
the new version here.
OK.
So also always check this Come on inspect.
And here you can select for example this tablet or my white view.
Check if what you created looks fine on for example phone or tablet.
OK.
So this is the way it looks on iPhone X on galaxies 5 for example on for
example I pad.
It looks like this.
If they rotated it would look like this.
You can check these things.
So now that you learn how you can do this on Elementary it is very easy
to do it on other platforms.
Just copy and paste the code.
Let's do it in Beaver.
And I'm going to do this.
This is a text for example let me add in here it has a simple K so drag
and drop a symbol here and paste
it right.
So save it.
And as you can see it looks the same way.
Right.
And again if you want to change some things you can click on it and
change the code here as well.
OK.
So generally this is how you are going to use ember that forms on your
website so anyone can come here
and click write down their e-mail first name and for example whatever
fees that you made and click to
subscribe.
Right.
So and if they do their name will appear in two hour contacts.
The next form is subscriber pop up.
Now this is also very interesting.
You I think you have seen this a lot in different websites so here you
have to again build your form.
First of all at the top side the top left side you have designed field
content if you want to add a
photo you can add if not for example you can use just the form and you
can.
There are different templates here.
I'm going to just use the four.
And here there is a condition of how you want to show this far.
So it's right there on default is on display immediately you can change it
after five six and 20 is
they can scroll to the medial scroll to the button or on it.
For example let's put it on it and you can select the font.
You can change the color.
You can change the color of your subscribe button to whatever you
want.
You can change a text Click to join for example and you can put it on the
center of its full width and
here at the bottom of the page you have the capacity of this dark
background.
Let's put it for example on 80 percent or you can put it on 20 percent but
around 60 to 80 it is it
is good.
Okay then what do we have we have our fields we can out first name
the gender and so on.
Let's add then we can for example make them required or not.
And here we have contents you can change the title for example your
title here and you can edit it the
way you want it.
Right.
So when you are done and this is how it will look on my way.
And then you're done generate code.
Copy this code.
Close it come back to let's say let's do it here.
I'm gonna add another symbol here.
Where is it.
Dragon dropped a symbol on this path and I'm going to paste this code
here.
UPDATE And let's.
Okay.
Let me Hoover on the mobile view and I'm going to close this.
So we see it.
Normally somebody refresh it.
Now the thing is that this pop up will appear only if you want to exit this
page.
So and it will show us once because it don't want to spam the audience.
So pay attention.
So if I want to take this mouse point out of this page it will show it must
show that pop up for right.
So let's do it.
You see immediately ran across this line the pop up appear here and I
can write down the information
here and click to join and so on.
OK.
But if I refresh the page again and try it again this will not happen.
It won't show the pop up because as I mentioned it made him don't want
to spam your target.
OK so if I want if we want to when you want to build when you are
building it if you want to practice
if you want to test if it is working on your browser if you have Chrome
Opera or other browsers if you
hold control shift in on Windows or I think command chief and on Mac it
will open a page which will
not track OK.
Which will not track your moves so you can try your web page and test
how it is working.
So this time I'm going try at the bottom of the screen you see it appear
again if I want to see the
effort close it hold control shift and to open a new page that wants to
track what I do so I can test
my paper.
All right.
So very this is how you can build a pop up form and the next one is
integration.
Now this is easy.
Just click on select.
You can come here.
There are two places that you can connect your form.
Right now there are two places that you can connect your form as you
can see.
Woo hoo.
And a square space.
You can click on learn more read more about it and connect a square
space with male team and use the
forms there.
Very easy.
All right.
So that was all about sign up forms on the next page and the next
lecture we are going to talk about
how you can bring the sign up form into your Facebook tab.
It's very easy but I'm going to show it to how you can do it.
All right.
So that was all about this lecture.
If you have any questions you can write it for me.
You can also go back to the beginning of the lecture.
Try to do the things that we did together step by step with me to learn
more and more or less.
That's all.
So if you're ready let's go for the next lecture to learn how you can
impart your sign up form into
your Facebook page.
142. Import signup form into Facebook page
So how you can import your sign up form into a Facebook page.
It is really helpful to do something like this because you can gather more
emails into your e-mail.
All right so here we are.
This is my Facebook page and here at sign up form before we created
the way that we want our form look
like OK.
And it is like this.
So all you have to do click on Account and here go to integration where
is it integrations and here
click on logging.
And when you do it
it will ask you.
It will ask you to connect to a Facebook you have to.
It will go to Facebook you have to authorize it and authorize made him.
And here you have to select your Facebook fan page and select the list
that you want.
You want to use the sign up form tab years.
Then you want the theme that you created in Facebook in made him or
the Facebook way.
I used to put it on default and write down the name and save it.
Okay.
So also you can test the connection here.
I'm not going to save it.
I'm going to click on disconnect because I don't want it to connect over
my other form.
But when you do have life this will appear at the end of this list here on
your Facebook page and all
you have to do the name here is the name that we selected on
MailChimp.
OK.
We just selected so all you have to do come to settings and under
settings here go to templates and
tabs.
So here this is the one that I have right now.
But yours will appear at the end of this list.
So just drag and drop it to the top.
OK.
Bring it to the top and that's it.
You can come back here to your page refresh it and you will see your
man your sign up form here and
this way you can gather more e-mail leads into your e-mails.
All right.
So that was all about imparting a sign up form into your your Facebook
page.
Now one thing is that when you connect it to your facebook if you have a
lot of Facebook fan page sometimes
it changes the fan page and it will go to another fan page that you have.
So you always have to check that.
It is the right page that you want.
OK.
So that was all about this lecture on the next part.
Let's see what do we have.
Let me check.
So we talk about audiences.
We talked about sign up forms and the next part we're going to talk
about content and templates tap.
So if you're ready let's go for the next lecture.
143. Content, report & template
So the next thing that you are going to talk about in this lecture is that
content is studio.
Let me show you here.
So here we are on the inside our MailChimp and we are going to talk
about content a studio and templates
so under content as studio you can add you can upload the files the
images gifts that you want to use.
You can upload them all here and use it on your for example on different
e-mails later.
Right.
If you connect your via your website to your MailChimp if you have any
products on your website here
for example let's say on your work purse you have you're using let's say
view commerce and commerce
you created your products.
And if you connect your website with MailChimp all your products
appear here.
So later when you want to do e-mail marketing you can for example do
marketing on one or more of your
products you can select the products we can put this product here.
Put that product there and so on.
The next step.
There are some so just that gives you can search for them.
You can also connect your so you can sink your Instagram posts here
and all the posts that you have
on your Instagram will appear here.
So to make your work much easier you can use those images inside
your e-mails as well.
The next step is about your logo you can upload a logo a general logo
here you can go to your profile
and upload the logo here.
And later you can use this logo on there for example all of your e-mails
as well.
So in general in this tab you can add some images to make your work
much easier on the next part that
you want to create your campaigns and the e-mails.
All right.
So before we go to templates let's take a look at reports.
So every e-mail that you send the report about it will appear here under
your campaign's automation
landing pages a saw.
OK.
How many people visited it.
How many people clicked on your links and for example how many
people bought your product and song all
the analytics you will see here for example 20 person 20 people from
United to say 10 people from for
example UK and saw all the information will appear here.
So since reading it it is easy and everybody can read that.
We are not going to talk about it.
And the next thing is templates and templates is useful for creating e-
mails and campaigns.
And we will go deeper in it on the campaign path.
But quickly I'm going to show what you can find on their template so you
can click here.
Go to content a studio to upload some images or you can create a
template.
So they have some layout themes and you can code from scratch.
These are for example the feature wants to sell a product make
announcement tell a story follow up and
so on gay you can select one of these and start building your e-mail.
They have some basic layouts.
You see the differences here and a simple very simple e-mail.
Same as based on what you want to just send a three line e-mail to a
friend.
This is this one.
But the thing is that I used most of them but the simple takes was the
one that I received the most
result.
The reason is because it's not complicated.
It doesn't look fancy.
It looks very friendly.
And when people receive an e-mail like this they usually feel much
better.
I'm not saying that this works better on all different companies in all
different categories.
You have to test it.
But in my experience for my businesses this one was more successful.
So you can select the template and it was loaded and it's very easy.
Same as for example how to use how to build a website with elements
or is drag and drop.
You can for example click on the image here at the image of your
product.
It will tell you the size how much it will be and the texture you want to
write something else.
You can.
You want to add for example change a button here change the style of
the button change the color.
For example less the red light red clay and all of the elements that you
need.
Exist here.
Kate takes outline for example on the right and the center fit to the
width.
Right.
So everything you need exists here and you can just change them with
drag and drop and or click on them
and add your information in them.
All right.
So for example let's say you want to add this social media thing.
You can't just drag and drop it.
Here it is add that the social media is that exists here.
It's very easy if you just spend several minutes practicing.
You will learn everything about it.
This is on the content part you can go to the design to the page design
the header design body food
and so on.
You can edit your template this way but let's go back.
Let's click and save if it goes back.
It's much better.
All right so here we were on layouts.
You can go to themes as well right.
So you see these are some ecommerce theme.
You can select some even theme holiday theme.
There are already you can just select the one that you like and change
the color change the images change
the text and.
Okay.
And if you are a programmer you can design your own template
connected to a business.
Okay.
That's all about this lecture on the next part.
We are going to campaigns which is one of the most important part on
mate.
So again if you have any question write it down for me.
And if you are ready to learn more about campaigns let's go for the next
lecture.
144. Email campaigns
All right.
So campaigns let me see the screen.
And here we are on their campaigns and well here you can see a
general look of what's happening what
happened before on your campaigns on the left side.
We have recent tab ongoing draft and completed.
You can also create a folder and for example put some of your
campaigns according to some specific products
or some specific event inside a folder.
All right.
So you can see also some general analytics about them as well here.
But what we have to do here is to click on Create campaign.
And here there are a lot of different options.
We are not going to use all of them and also some of them in general.
There are other better ways to use for example.
We have e-mail ads we have landing page postcards social posts sign
up forms.
Now if you click on sign up form for example and from paper form
signing sign up landing pages if you
click on them and select the list and click on begin it will for example
jump into embedded form or
it would jump into pop up.
So since we already did that there is no reason to create them again.
The one before that is social costs.
For example you can click on social post select a name for it and click
on begin.
And here you can upload a post on Facebook or Instagram using the
content that you have unmade him.
So again there is no need to do that because you can do it through
Instagram or Facebook much easier.
So I don't suggest is and the one before that was postcards.
If you want to send postcards you can come here create a postcard and
made you will up her them and
send it to your targets.
There are some features about it which if you want to use it you can go
after them.
And it's pretty much easy but you can use it if you really need to send
postcards.
So the things that remain is landing page ads an image.
So we are going to use e-mails and landing page ads.
Also if you create an ad here we have Facebook and Instagram ad and
also Google remarketing.
Now the thing is that if you want to create a campaign here what it does.
You can write down a name.
Let's let me just show you for example for Facebook or Instagram and
then accept the terms.
Here you have to connect it to your Facebook or Twitter Instagram so
they can create the ad for your
page.
You have to select the audience.
Now the good the only good thing that you can do here is to for example
show your ad to the people who
are already on your list or show the ad to the people who are look like to
your audience.
On your list which you can do this as well without me.
If you have the list of your audiences you can simply go to audience and
click on View audience then
click on exports.
Let me show you.
If we come to audience View audience and click on export audience
here and it will export the all this
export as CSB file and it is will export all all the list that you have on a
file.
And later on for example Facebook when you want to create an ad for
Facebook or Instagram on ads manager
you can upload this file and target these people the same way.
But the good thing about it is that if you do it on Facebook you are in
control of everything.
Okay but if you want to do it here it's so limited your budget is limited
and your content is a little
bit limited.
It's really hard to work from here to create an ad from here.
And also when you want to create an ad for example you select a
budget right for one day you select
a budget for example five dollar immediately when you finish the ad and
submit it.
First of all it will be under review for several days and also immediately
they will take out the money
from your bank account.
OK.
But on Facebook you for example set up one hundred dollar per day.
OK.
It will run for for example two three hours and you spend for example 20
dollar and you see it's not
working out well you can positive and cancel it.
You can do other things but this way here it is extremely limited.
And I do not suggest it.
So I'm going to click on finish later and I'm going to come back here
create campaign.
So forget about AD.
Right now we have landing page and e-mail.
Let's take a look at landing page.
Select a name for it and the audience the least that you want.
So this landing page.
Accept the terms.
So here again you can create a landing page to capture inmates.
All right to capture inmate leads by mistake.
I clicked on one of these templates.
So what you should do here is same as what we did on template.
You can edit everything can add a logo add a text for it you can add your
products you can for example
add your sign up forms here to capture email let's presume first name
gender as well and edit everything
you want about it and so on.
So it is pretty much easy to practice that before you can try it again as
well practice.
And if you get stuck somewhere you can send me a message and I will
help you.
Okay so I'm going to click on saving clothes and go back to our
campaigns.
This takings is loading
again one more time
so when going to click on finish later and again I'm going to click on
Create campaign.
So the main ones are landing page which we talked about right now.
An email now under email.
We have different type of e-mail regular or automated plane takes and a
and b tests.
Right.
So select a name for it and test to for example if I select regular lets
these two are almost the same.
Okay I will tell you what plane takes is in regular e-mail.
So I'm going to click begin and here I have to first of all I have to select
to whom I want to send.
So I'm going to select my list here and you can for example these are
some important things which you
need to do.
You can personalize that to field for example when you send an email
for example to Bob Smith instead
of showing to for example Bob at example dot com they will see to Bob
Smith they will see their name.
So it has a good effect on them.
So I always check this one and I select for example f name to put here
to you.
All right.
So select f name.
And here you can select for example to send it to all of your subscribers
to send it to the people who
have the tags website.
Remember before we created the tag we created for example group
here.
After that I deleted the group.
If we had it we could use it.
Here you can send it to the people which has some specific tags with
them.
You can send it to new subscribers to archive source subscribers to
potential customers.
Now the thing is that when you send emails.
Let me show you here.
When you send different e-mail to your subscribers the thing is that
according to the reaction that
they have if they open the e-mail how many times they open the mail.
Do they take actions do they click on some links or not email she will
give some ratings.
OK.
If they are not interested they will decrease their rating or increase the
rating.
OK.
According to this rating major you will tell that right.
These persons for example these 20 people are a potential customer.
OK.
If they buy something for you from you they are a recent customer care.
They are first time customers and so on.
You can select different categories here.
But right now we will put it on all audiences and that's all for the two part.
Kay click on save.
And that's it.
Before we Ed when we created our list we created the from S..
You can edit it again here.
You can change the name we can change the e-mail you want to send
but that's okay as it is.
So here we are going to select subject came for example test subject
right.
You can write whatever you want.
You have one hundred fifty characters a space here you can also use
emojis which are really really useful.
And it will grab a lot of attention.
So it is a great tip to use emojis inside your subjects.
Now before I mentioned when we were talking about e-mail marketing at
the beginning of the section where
are we.
It was here.
Pay attention to e-mail preview.
It is important.
So I said that later on we'll talk about e-mail preview.
And here it is.
This is an iPad will appear in the inbox after the subject line.
So when people receive e-mail they see the subject line and another
takes in front of it.
Okay.
So if you don't write anything it will take it from your e-mail.
The copy of your e-mail.
But why not.
You can write 150 characters here and you can write something to
attract more people to push your target
to open the e-mail.
Right.
You can make them more curious.
You can add more rewards here as well.
All right.
So this is a great opportunity for you to be more successful in e-mail
marketing when you're done click
on Save and here right now we have to design our e-mail.
So click on design e-mail and again we come to lay out themes save
templates which here we have a sample
campaigns of things that we've done before we did before and code
your own.
So under templates before let me show you under templates before we
we had a chance to look at these
examples.
This is the same thing came and went.
I wanted to create campaign.
You can come here again and click on this create button.
It will do the same thing.
Here we have plain text.
This plane takes is the same thing here is a simple text.
So if you want to avoid all of these things and immediately directly go to
simple text here and you
want to create and click on plain text and go to a simple text image.
All right so you can come here edit your e-mail as you want it to be for
example add up let's say social
sharing here the top whatever it is the way you want it.
We have done this before so you know how you can edit your e-mail the
way you want it to be right when
you're done editing your e-mail click on save and close you will come
back here.
There are some information if there are some errors about your e-mail it
will tell you so you can go
back and edit them.
So here it is said that enables social cars.
OK so the problem with the image is that we have to edit the default text
there.
So again I'm going to change some of this information so sample fear.
Going to for example remove footer and that's it.
I'm going to also remove social sharing as a way to avoid having errors.
Also I'm going to edit the title.
This is my title here.
Right.
When I say it and more or less that's it.
I think let me add more information here so we can avoid problems later.
Hi.
I wanted to let you know how you can edit your emails here.
Save save and close hopefully will have no errors here and it will give
you some more suggestions for
example at the footer and so on.
You can send a text email to see if everything about it is fine.
You can write down an email send a test and take a look at it.
If it is fine you can schedule scheduled for later or send it.
Also here you can share your campaign.
This is the link you can share it on.
For example Facebook or other platforms that you have.
You can also connect your campaign to Facebook and Twitter so your
followers on Facebook can do to be
able to see this campaign.
All right when you are done click on send and it will be ready to send.
Now this is all about creating a campaign.
Sending a normal email.
Now if you pay attention there are other things here.
A B testing and ultimate.
Let's take a look at Ultimate.
Now this part is important.
Later on the course we are going to learn more about sales funnel.
OK so on sales funnel we are going to have a sequence of emails let's
say.
Let me go by here.
Let's say someone for example subscribe to our email list on the first
day we want to send this email
on the second day we want to send this email on the third they want to
send another email.
And so on.
So here on automated we can create a sequence of email and also
there are some other types as well.
Okay so email your tag contacts welcome new subscribers.
Say happy birthday.
For example when you are building your sign up forms you can add birth
date.
So when people are signing up they write down their birth date and
whenever a birthday is coming automatically
made you will send a birthday email to them right.
So you can set these things up here.
Here is about tags subscribers activity welcome respond to subscribers
update.
Thank you.
Pop up about e-commerce first time customer revised your best
customer and so on.
You can depending on your business you can edit some of these create
a good automated email about them.
But let's say we want to create a sequence of e-mail for new
subscribers.
Okay so I'm going to click on welcome new subscribers and it can be.
This is the name of the campaign but it won't be single someone
removed that will select the least.
Also if you pay attention at the top we have single email so you send
one email onboarding series which
you can send different emails over the time and also education series
use and education series to manage
an online course for example and so on.
Let's say you subscribe to one of my email list for example and I build a
course with for example 10
lectures.
OK.
Every day I will send you the link for the next lecture.
After you sign up.
OK so you can use it for these kinds of purposes as well.
But here we are going to use onboarding series and click begin.
So it may look a little bit complicated but in general it's not with a little
practice you will get
good at this.
So here the trigger is immediately after the person subscribe they
receive this email.
Okay.
Veiled come to our community so we can schedule it for when you want
it to be.
Can't send it every day.
Or some specific day.
As soon as possible sent at.
For example.
This time of the day.
Or only send between for example at this time or that time for example
working hours.
All right.
But we it.
I suggest it to let it be on every day all day.
K filter by segment or tag so you can send for example a different email
to a person who subscribe to
your email list from your website or subscribe to your email list for
example from your Facebook page
or from ad somewhere and so on.
You can select different segments or different tags too dark to target
different people.
The next thing is post send action so click on add.
And here you can select choose post sending list action and that is after
the subscriber received this
email.
Something can happen so that you can update merged field.
You can delete the subscriber from the list you can unsubscribe them
from the list you can for example
add the tag or remove a tag or jaw or joint interest or leave interest.
But right now these two are off on a normal I can't say you can for
example add other change other things.
It is on updates so it is showing us these two feet.
For example I can go on at tag and we only have website tags so it will
only show us this one.
But if we create for example 10 20 tags here we can select the one that
you need.
And when I click on cancel and here you can click on design email and
see as before.
Design your welcome email as well.
The next two years is one day after subscribers are sent previous email
so you can edit this.
OK.
You can put it for example 10 days or one hour or one week right.
According to you according the way you want it to be.
Also you can change that too again not to be a tie.
For example you can change a trigger for example on previous email
open if they opened the previous
emails send them this email.
If not for example previous email not open.
If they didn't open the previous email.
Send them another email.
You can do these kind of things here to change the trigger to select
something else.
It will go the same way.
You can keep doing it for several days for example send them different
images but MailChimp automation
for building a sequence of emails is not in my experience.
It's not very professional.
There are more to it.
There are other things that you can do with other platforms that sadly
MailChimp don't have it yet on
its automation.
Okay so this way you can create this automation and then you're done
click next and submit it.
So whoever will whoever sign up to your email list these things will
happen to them.
All right.
So let me go back.
I'm going to completely close this one and here let's talk about a b
testing as well.
I'm going to select a sample name begin a b testing.
Now this is for the time that you have for example.
First of all don't try this.
If you have less than five thousand subscribers and this is for the time
that you want to test something
you want to test.
For example this title or that title you want to test this copy or death
copy.
This call to action or death call to action.
You can do it here to find which one is better.
Which one is more effective on your customers.
So in future you can be.
You can do a better marketing all right.
On the first step it will ask you how you want to divide your audience.
Okay.
You can select the entire audience so you select all of your audience
and send for example version one
of your email to 50 person and then Version 2 on the other 50 person
you can select a segment or tag
for example send this email to the people who have this tag or are new
subscribers or active subscribers
and so on.
You can go through all of these under 25 male female and song came
group that we don't have right now
group or new segment of people.
If you have a group you can use it here send it to some specific groups
test some specific groups.
Okay but let's click on entire audience and I'm going to click on Next so
here you will select 50/50
for example send 10 cents for example.
This new email that I want to test 10 percent and the one that I am sure
it's working just fine to the
other 90 percent you can set it up here and to be able to do that
analytics.
You can put a time frame for example by open rate after four hours or
some other conditions as you can
see here and here you can select what you want to test you want to test
a subject line or you want to
test from name or content or send time.
Right.
You can try different time.
For example if I select send time later you have to schedule your post
and send version a for example
in the morning and version B in the evening.
Right.
And maximum you can try two different variants.
I'm going to put it on two and click on Next.
But there is a problem because we only have one subscriber.
It will not work out because at least we need to subscribers.
So I'm gonna go back to my list and add someone else to my list as a
subscribers.
So on the next page as you can see this is the name of our campaign.
And there are some other features like for example use conversions to
manage replies which is only for
paid accounts use for example personalized option.
Same as before but the thing the different here is that you have two
subject lines for example a subject
1 and subject to sorry subject 2.
Right.
So this way you can test different subjects and go next.
And it's the same as before.
Send your e-mail and test your campaign.
Right.
So more or less that is all about campaigns.
If you have any questions about them just let me know.
Let me see if we talked about all of them.
Yeah more or less we talked about all of them.
If you have any questions about them don't forget to ask me if
something wasn't clear for you you can
go back and reread the lecture again.
That was all for this part and on the next lecture we are going to start
another tool for e-mail marketing
which the name is.
Get response.
So if you're ready let's go for the next lecture.
145. Overview & automation
Welcome to the next lecture.
During this part we are going to learn more about another marketing
platform which I cannot say that
it is better on every angle from MailChimp but it has its own benefits
accompanying to meet him.
So here is Gates response.
I've written down some information about it but you can come here and
click and get a response and you
can come here sign up for free.
You have 30 days free trial.
And after that the lowest version of pricing is 15 dollars per month.
Okay.
So they can select it and use it.
But there are some good benefits using get response.
You can.
In my experience it's better to use both of them at the same time for you
can use get response for some
complicated says finance.
I will show it to.
What is those features.
I will show what are what are those features.
So this is INSIDE MY get response account and here on the menu.
You said they have email marketing auto responders automation
webinars simple CRM auto auto final which
is new landing pages forms and surveys and Facebook as ads.
It will come soon.
So the good topics here are auto final and automation and webinar.
Let's talk about automation here and here they have some tutorials
some more information that what you
can do with their automation but using it is really easy and helpful.
So what you can do here if you remember on email Jim what we did
there was a sequence of e-mail e-mail
Number One Number Two Number Two send email to one day after e-
mail once and e-mail three one day after
e-mail to for example.
But that was all tweet.
You can not.
You couldn't do more things.
For example you couldn't say for example I sent e-mail number one if
people opened it then send them
for example he may be if they didn't open e-mail number one then send
them e-mail a for example.
You couldn't do something like that and made him.
But here on get response it's very smart you can do something like this
First of all they have a lot
of paper templates according to your situation.
So you can go through them read the titles and you can take a look at
what they have inside each of
these e-mail sequences.
All right.
For example let's take a look at.
Let me see a webinar promotion.
OK.
You can come here.
These are a little bit complicated but if you practice it will get easier.
They're very simple.
For example whenever any message is sent any emails sent your
subscriber assign or remove a tag give
them a tag.
Okay.
To the people who received this e-mail and any any new newsletter link
is clicked.
So people receive the e-mail and some of them clicked on a link some
of them didn't if they clicked
on a link then send them to this park for example select how to filter
contacts.
Okay.
And then after that assign or remove another tag to them and so on wait
for one day and send them for
example another message for the people who didn't click send them
another message.
You can you see you can apply this step on this part or in the previous
part direct them to another
way select a message to send if they for example clicked on the link.
Bring them back to this place if they didn't assign them or remove it and
assign them a new tag or remove
the tag.
OK.
So you see it's very helpful and very smart to create sic e-mail
sequences like this.
So let's practice ourselves from a scratched start now itself when you
come here for the first time
they have they have their tutorial the case I'm going to start and under
tutorial it will tell you what
you should do.
Normally if you are on free version at this core and visitor visits your
URL are closed.
But for now let's for example collect subscribers.
OK.
So as I mentioned for the first time when you come here you can use it
will show you a tutorial of how
you can do it.
They have another video here.
If later you want to for example turn off the tutorial the button is right at
the top here as you can
see.
So what you can do.
For example say send a message to our subscribers.
OK.
You can connect them this way.
And click on each of them you can edit how you want it to be added the
settings.
I'm not going to go very deep in each of them.
All right.
Then you can for example you can add a condition.
For example people who opened your message.
OK.
Let's put it here and check if people opened our message and if they did
for example where is it.
Wait one way if the event wait for one day let's put another wait here.
Connect is this way.
And after one day.
Send them another message.
OK.
And again you can for example you can say if they clicked on a link you
can take this one here.
If they clicked on the link
again for example wait for one day and after that send them another
message and through this message
for example send them to another landing page.
If they didn't wait for one day and again send them this message and so
on.
So as you can see it's very simple to design an e-mail sequence here.
And I really encourage you to try to practice with get a response
platform as well.
It's really interesting and you can create amazing e-mail sequence with
sales funnels you're gonna get
really good result for your user for your business and your customers as
well.
Okay.
So I'm going to close it.
And here we are in the main page under menu.
You have webinar and auto final.
Well they are very easy since we went very deep in MailChimp.
I'm not going to talk a lot about these features.
They're very easy.
Same as most of them are same as MailChimp you can come here write
down the features as well done.
No not many different tweaks comparing two major themes or strategies
that I want to tell you.
In general you need to just practice they have a lot of tutorials as well
themselves.
You can come here create your first they've been are through the
webinar you can for example capture
email before if you remember we talked about one of the easiest way to
capture the easiest and cheapest
way to capture email leads is to set up livestream.
And here you can for example set up a very NA talk about some topic.
And after that capture e-mails.
All right.
You can do it here using get response but features like this MailChimp
don't have them.
You can also go to auto final.
Again I think they have some tutorials here or not it is very easy you can
come here create your campaign
create your product connect it for example get response feed for
example PayPal import your product
into it and with e-mail marketing sell a product using get response as
well.
Keep the rest of it is more or less the same as what we had unmade.
So that was all about get response.
If you have any question Do not forget to write it for me and I suggest
before you go to the next lecture.
Take a look at these two platforms.
Try to practice as much as you can.
I know sometimes at some point it may get a little bit difficult but until
you don't practice you will
not lend.
All right.
So that was all.
And after your practice if you're ready let's go for the next lecture.
146. What you will learn
Welcome to the next section.
During this part we are going to learn more about the sales funnel.
First of all what is the sales funnel and how you can create a successful
says funnel.
Depending according to the business that you want to do marketing.
All right.
So if you're ready let's start our first lecture on sales funnel.
147. Sales funnel structure
So what does a sales funnel.
First of all when you want to sell a product online or locale.
This strategy is not just spamming people and ask them Hey come and
buy my product.
There are some other smarter ways.
So in says funnel you should build a sequence several steps.
You should start from scratch until little by little war on your audience.
And as you go forward you will have more chance to convince your
customer your audience to become your
customer.
So in general says funnel is called to the process of convincing an
audience to become your customer.
But it has several steps different says farmers have different steps.
But here the one that we are going to learn has four major steps.
So here we are in building a six figure says funnel.
And these are the steps that we have social media channels lead.
Page MHC sequence and set speech.
So let's start with the first step which is about social media channels.
Now what you have to do the first step that you have to take here is to
try to direct all of your audiences
in all the all of the platforms that you are on direct them into one landing
page.
If you have instagram if you have Facebook.
If you have twitter youtube your own website podcasts livestream prayer
scope Snapchat every word that
you have an audience direct all of them into one landing page.
Okay so the first step that you have to take is to set up this direction.
Okay set up for example on Instagram you can write down your email.
You can write down your landing page you are all in the bio link and
write a good reward for it.
The next step will talk about the rebar.
Write something about it.
Too low to get for example this river and direct people to the landing
page.
So the next step is the lead page doing this step we will direct people to
a landing page where we are
going to capture email leads.
All right.
So lead pages is a place where you have to convince the user that you
will deliver value and push them
to take action.
So you're Lethbridge in general you can practice.
You can try other structures but this is some general practical structure
that I'm going to suggest.
So you're on your last page you are going to have a big title for example
a free guide to this tool.
Secrets of something depending on the business what it is and have a
big title there and under it deliver
value educate people speak about what you are going to give them or
how valuable it can be for their
life or their business for whatever it is.
All the things that I am telling you it depends on the business that you
want to do marketing for.
OK so based on that after your title I have two or three short paragraph
and explain what it is about
and honor it.
Put the email sign up for during the previous section we learn how you
can create a landing page and
import your sign up form from MailChimp.
You can do the same with other platforms.
If you don't want to use MailChimp but in any way in general these are
the three three elements that
you must have inside your lead page.
OK from here when people write down their name and email when they
click on sign up or whatever is written
as a button they will go to the thank you Page.
Now if you use for example MailChimp when you go to form builder
there if you remember there is a path
that you click and there is a dropdown list.
First of all the first default was in the first of them is sign up for.
There you can also find.
Thank you Pete.
All right.
So you can click on thank you page and edited the way you want it to
be.
So people will click and they will go to the thank you page and they will
download whatever you promised
and the reward that you promised them it can be an e-book.
It can be a PDA or whatever it is connecting to your business.
So they downloaded.
They are happy.
And you also get captured that e-mail.
So you are happy.
And one thing is that again I'm repeating this I said it before earlier the
revealed that you are giving
must be connected to your business.
You cannot give iPhone if your business is about clothing.
It can not for example give cash if your business is about food or other
stuff.
Okay.
So your reward must be connected to your business.
Why.
Because this way you will attract people who come here to get the river.
They are interested in that river.
And because your reward is connected to your business they're close to
each other.
So they will be interested in your business as well.
And you can later you can sell other products that you have to them.
Right.
So after you capture the e-mails we will go to the next step which is the
image sequence.
So you have to send five e-mails one every day which each of them has
a great purpose in this sequence.
So let's talk about the first e-mail that you will send.
First of all you can create the sequence using MailChimp or get a
response.
I suggest you to use get response because you have more options.
For example if they didn't open your second email you can send them to
some other place maybe send them
another e-mail and you can design it the way you think it's right.
So during the first day the topic is about knowing so speak about the
user.
I know your problem.
Try to connect with them on the problem that they have connecting to
your business.
For example I create online courses about marketing business
entrepreneurship startups and so on.
Okay.
So I can relate to these problems and speak about them to say or write
for example you have marketing
problem.
You can not for example sell a product.
Don't worry I was there this thing happened to me.
I struggled with it a lot.
You can try to show that you understand OK I know your problem so you
can work around that and try to
connect with your user.
The second day is about liking so share a story is the same as users.
Case studies connect with them.
They tried to do it more so they can like you.
The third day the topic is building trust.
So talk about reviews testimonials.
What you have done for others.
They speak about it.
I have done this.
I have helped for example for example.
Really if I want to say I have I'm not sure how many students I have
more than I think right now more
than 70 80 thousand students but I receive a lot of messages every day
that people are so happy you
changed my life you helped me with my business I am making more
money etc. etc..
I can talk about these in Rio in the third email about reviews testimonials
and so on.
The next part which is the fourth day is a challenge part.
You have to challenge your audience okay.
Most people think blah blah.
This is for example wrong but then give the right answer about what is
your topic.
Okay then give the right info.
Bring reasons for your weaknesses.
This is the path that as the title says you have to challenge your
audience to think.
For example most people think making money is extremely difficult.
It's not possible to become rich and so on and so on it's not possible to
assign a business from a success.
That is why a lot of people try to find job in different companies and will
work as an employee their
entire life.
But the truth is that everybody who has started the business are same
as you.
There is no differences.
Everybody in the world who built something amazing that hundred
thousands of people are buying that
product and using it.
Those people are same as you.
So if they did it you can do it as well.
So this is a way to create a challenge for your audience.
I just did it from my own audience.
Also bring reason for your weaknesses.
So let's say I have a weakness in my product or in my business and B
and people more or less can find
it out.
Okay so if it is something that people want find out you can skip it but if
it is something obvious
people may say Okay why should I buy you when for example there is
another product much better and I
can trust that product.
Okay.
I have used it before.
For example why should a common buy your product so bring a reason
for that.
Any reason.
Okay.
This is called Reason respecting tendency in marketing cognitive
biases.
Bringing any reason is much much better than saying nothing.
Okay.
This way you can if you bring a good reason.
You can be very persuasive and convincing to push your audience for a
walk.
So the day four and a day 5 is the part that you have to put the link to
the next part which is your
sales pitch.
Okay so in this email.
Email.
Day four and day five.
Put the try to direct your audience to the same space.
Okay.
Challenge them.
And also you can click here to read more about for example this product
and so on but Day 5 is just
about selling.
So you should talk about selling you should push them forward.
Use cognitive biases.
Everything that you have to push them to click on the link and go to the
next next part which is a safe
space.
So here there is a book that I suggest.
It is a really good book for selling and convincing audiences to become
your customer.
The name is The Challenger Sale by Brent Adamson so you can read it.
There are a lot of good tips inside.
So the next step.
Which is our forces.
That is the sales page.
OK so after four or five emails you direct your audience to the sales
page and here you have to follow
some instruction to be as persuasive as you can and push your target to
buy the product.
So this is a structure the way that you have to build that landing page.
First of all you are going to have a headline it must be one.
Remember when you're building it with whatever tools you're using the
title must be its one it must
have been between five to 10 words and very simple and
understandable.
Do not use confusing words do not use three syllable or more words.
Try to use simple words as much as you can.
After that title you are going to have a visceral video sales letter.
So there is a video.
The video quality itself doesn't matter that much.
Of course if he can record a better higher quality video it's much better
but if you can't don't push
yourself too hard.
Just record yourself with a phone.
That's enough.
Record yourself or whoever want to give the pitch will or want to
convince the user.
But in this case because you are the marketer I assume that you are
going to do that.
So speak about the rewards of your product.
Okay.
Use cognitive biases to persuade people to buy from you.
Okay so during pupa a short video 3 4 5 minutes video and speak about
the product.
These are the good things about the product.
These are the rewards that people receive and try to use social proof
and urgency and whatever you can.
We will talk about cognitive biases later as well.
So after the VSO you must have CTA or call to action.
So this is your first call to action.
Put the button for example click to sign up.
Click to join the program or other stuff that it is a good fit for your
business.
After your first call to action you're going to have benefits which are
revoked.
Write down the rewards that people will receive if they use your product.
So if you use my course if you join my program on courses and learn
them what you are going to receive.
For example you are going to make more money right.
There is one reward after you wrote and the reward of using your
product.
Now let me make something clear here.
People mostly make mistakes between your reward and features of the
product.
So for example this pin the features of this pen is that it is for example
black and it made off for
example this material it is made in this country and so on.
These are the features of this product but the reward of this product is
that for example if you write
with this pen you are.
Your handwriting will look amazing.
Okay everybody will love your handwriting.
This is a reward for the user which is me right now.
Okay so don't mix these two features are elements about your product
but the reward is something that
the customer will receive after using your product.
So these two don't mix them up.
So you're going to talk about benefits.
After that you're going to talk about the benefits of benefits.
This is also important is one step ahead.
So I said that the reward of using of joining my program is that you will
make more money.
Okay so this is the reward.
Now the reward of reward is going to be.
So you are going to buy a house for example you are going to buy a
nice car that you liked for for a
long time.
You are going to travel.
Okay.
These are benefits of the benefits of my product.
Okay.
So write down benefits.
Benefits of benefits after that.
Use social proof here between benefits of benefits and social proof.
You can also use this being the second call to action click here.
Paying the same button or you can change it takes to make it look
different.
You can put the second call to action here if you like.
Then after that we are going to have social proof show cases studies
testimonials reviews feedback of
people using your product and try to put a lot of them not so much.
But if someone want to read more.
For example if you put three reviews.
And someone was it that page and want to read for example 20 reviews.
If you put the option for example to see more it would be really helpful.
After social proof you have to talk about features.
This is the part that you have to talk about the product itself.
So this product is for example made with this material that is made in
this country and so on and so
on.
Talk about the features of your product.
Everything about your product all the elements that it has.
After this we are going to have our last call to action which here I wrote
down second because we don't
have the second one between the benefits of benefits and social work.
So this is the structure of your off your sales page and I have used this
structure for a long time
and I received a lot of result from this structure.
You can do the same but according to our business we can test other
things you can change some of these
elements to see maybe for your business it works better if for example
you change the place of one or
two things or maybe you add some other elements to it.
But in general this structure is very good.
So this is more or less like a diagram of what is going to happen during
the sales front.
So let's say you have a 200 dollar product and you drive traffic from all
channels all social media
as you will drive traffic to around ten thousand people.
You will drive this traffic to your lead page and from those 10000 people
2000 of them register on your
subscribe to your email list.
Okay.
And you start the image sequence from those 2000 people 500 of them
get through your email list your
email sequence and get to the sales page 500 people will see your
sales page and from those five hundred
fifty of them buy your product.
Okay so fifty two hundred will return thousand.
This way with this diagram with this says financial you just made ten
thousand dollar on a two hundred
dollar product.
Okay.
So it works like this.
Some people are worried that alright.
What if I just send this 10000 directly to this says Page.
Maybe I can sell more.
It looks like that but it doesn't work that way because people first of all
don't trust people don't
maybe like your business.
Maybe they don't like your product but during the email sequencers here
you start to do all that.
So maybe you think if I sent 10000 people directly to says Page I will
make more money but in my experience
it doesn't work.
Okay.
So that is why we use says fund.
All right.
So more or less that was all about says funnel.
If you have any question about it write it down for me.
And if you want to review it again you can go back to the lecture and try
to practice try to build for
example a start to build your lead page a start to build your email
sequence for a practice.
It will take some time but if you don't do it you will forget it and you won't
get good at it at least
right now for one time.
Try to quickly practice this for example create an image sequence
image.
It is very easy you can do it in one hour right.
Create a landing page with these three elements.
For example title and one two or three paragraph and the sign up for it
will take maximum one hour.
Okay try to practice the practice practicing part is the way you are going
to learn and remember all
this stuff okay.
Also if you can prepare this book read it.
It will help you a lot in the in this in convincing your audience during the
email sequences.
All right.
So that was all about this part.
If you're ready let's go for the next lecture.

Section documents
SEO TUTORIAL A-Z + SEO FOR WORDPRESS WEPSITE
& MARKETING

What is SEO?
SEO stands for “search engine optimization.” It is the
process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.
All major search engines such
as Google, Bing and Yahoo have primary search results,
where web pages and other content such as videos or local
listings are shown and ranked based on what the search
engine considers most relevant to users.
Every search engine has an algorithm to grab the
information from websites, arrange them. After arranging
they show them to us according to our demands. We are
going to learn the important factors that effect in search
rank. how should we use them in our best interest and grow
our website and business.
Once you understand the rules, you just have to work on it
and you will get the result you want. Even though SEO looks
a bit complicated but you can learn it fast and easy.
SEO include 3 major sections:
• Keyword research
• Build a web page with SEO structures
• Drive traffic to it from different channels
Together we are going to learn and practice all these 3 steps
to master SEO.

Keyword Research
1- Keyword conversion and bounce
Keywords are the queries we search for in search engines
and there are 2 types:
• Broad
• Longtail
Broad keywords are the ones which are 1-2 words and
have a huge search volume. For example “wordpress
template”, “chocolate cake” and “job”. As you can see they
are very broad and many topics can be inside them. Broad
keywords have a huge bounce rate and low conversion
rate which is not good for marketing. Also it is extremely
hard to rank in these type of keywords.
On the other hand we have longtail keywords which they
are more specific and include 3-8 words. To have the same
examples on longtail keywords we can say:
1. WordPress template for online T-shirt store
2. How to make chocolate cake at home
3. I’m looking for a job in New York
As you can see all of the keywords above include several
words and they are specific for a
situation. Longtail keywords have a low bounce rate and a
higher conversion. The main reason is that people find
exactly what they were looking for.
2- Different types of broad and longtail
keywords
We can point out to different type of these keywords which
later help you to find a better choice for your web
page. Broad keywords have only one type which are called
“general“such as “sales”, “best laptop”, “London hotels” and
so on.
But on the other hand longtail keywords have 3 different
types which are “informational“, “transactional” and
“general“. Lets look at some examples:
• Informational: How to sell T-shirt online
• Transactional: Buy a laptop in London
• General: eCommerce wordpress website
Above you can see 3 different examples for longtail
keyword. It is much better to select longtail keywords with
low competition. During the next parts we will elarn more
about competitions. SEO tutorial
3- Create a keyword list
Before working on your web pages it is very important
to search and create a list of potential keywords in your
niche. There are many different tools and places you can
search for a keyword and in this part we are going to use
some of them to create our list.
Wikipedia:
Search for your own niche in wikipedia and there try to pay
attention to the words highlighted. This way you can find
more good ideas connected to your business. For example
we are going to look for “digital marketing“ in wikipedia
and lets see what we will find there. I’m going to write
the highlighted words below as a list:
• display advertising
• search engine optimization
• search engine marketing
• content marketing
• influencer marketing
• content automation
• campaign marketing
• data-driven marketing
• e-commerce marketing
• social media optimization
• …
As you can see we have selected 10 keywords which are
connected to digital marketing. If you have a business in
this niche, with this list you have a pretty good idea on what
topics you can work and create a web page. Also some of
the words above weren’t highlighted in wikipedia, you just
need to pay more attention and read it fast to find suitable
keywords.
As a first step using Wikipedia we have found
several broad keywords and we have to keep going deep
and deep until we get to the right keywords for our web
page.
Ubersuggest:
The next tool we are going to use in our keyword research
process is Ubersuggest. You can write the topic of your
niche as an example here we will search for “digital
Marketing“. Ubbersuggest is going to show us more
information about the keywords which are very useful.
Below you can see the result of our search:

In the picture above we have different columns. The first one

we can see different keywords suggested. On the second
column we the search volume in each month which is
very important for our research but we are going to use it
later. Inside the third column we see CPC which stands
for cost per click or you may see it as pay per click
(PPC). For the last column we have the competition rate,
which show us how hard or easy it is to rank for that
keyword.
Same as the previous part select some of the keywords
connected to your niche and add them to your list. SEO
tutorial

4- Competitor keyword research

The next step in our SEO tutorial is to take a look at our
competitor’s website and see in which keywords they are
ranking in search engines. For this steps we are going to
use several other tools which provide these information.
Spyfu:
Spyfu.com is one of the great websites which give us this
chance to make a research about our competitors and
fi nd our way up in SEO. If you don’t know who are your
competitors, go in Google and search for your niche. From
there you can fi nd different websites and check them out,
see which ones are working in your niche. In our example
we are going to search for digitalmarketinginstitute.com.
Just paste their URL in Spyfu.com and see the result.

In the image above you can see a general information about

your competitors website such as organic search, paid
search and so on. I strongly suggest to take a look and pay
attention the the information you find here.
If you scroll down the next thing you see is about
other competitors in your niche, so from here you can
make a research on other competitors you have.

As you can see on the left column we have organic

competitors and on the right side we have paid
competitors.
The next part is what we have been looking for which is
about top keywords our competitors are ranking in.

You can also click on the button “view all organic

keywords” and see the complete list of it. This is the part
you should add more keywords to your list so later we can
improve them and select the best ones for our web page.
The next part is also very helpful and important which shows
the top inbound backlinks to our competitors website. This
way you can easily understand from where they
are bringing traffic to their website, maybe you can follow
the same instructions for your own web page.

Similarweb
Before we go to the next part, there is another tool I would
like to introduce which is Similarweb. Lets take a look at
our example using similarweb and see what we will learn
more.

Similarweb give us some additional information such

as website ranking worldwide, category and country. If you
scroll down you find more information such as top
countries, referrals, traffic source and much more, which
can be very useful in our research.
5- Keyword planner
By now in this SEO tutorial we have created a list of
keyword suggestions which we need to analyze. To analyze
our list we are going to use some Google product such
as keyword planner. Open keyword planner, sign in
(sometimes when you sign in it will redirect you to other
pages, if so click on tools and again select keyword
planner). Click here to go to keyword planner home. Select
find new keywords, and paste the keywords you already
found out. Keyword planner will analyze our list and also
provide other suggestions. Below you can see the image of
the result keyword planner is showing us.

Look at the keywords keyword planner is suggestion and

select the best ones and add them to your list. I strongly
suggest you to pay attention to competition level and
search volume, because later we are going to validate our
keyword list and I want you to get ready for that step.
Add the new keywords to your list and remove the ones you
think are not good. On the next part we will use another tool
from Google to compare different keywords.
6- Google trend
In this part we are going to use Google trend to compare
our top keywords and select the best one. Let’s make an
example and compare the keywords together.
• Digital marketing course
• Learn digital marketing
• Digital marketing training
• Online digital marketing
Below you can see the result of comparing these 4
keywords together.

As you can see it is obvious that our first keyword, digital

marketing course is ranking higher than other key words. If
you are focusing a specific country, you can change the
location to the target you want. The result will be different.
Using Google trend we can compare several keywords
which are almost the same but different in one or two words.
It is important to compare similar keywords other wise the
result won’t be precise.

MozBar
Another useful tool we can use here is a chrome
extension MozBar. Install and activate it on your browser,
and now when you search for a topic in Google, under each
website you see a new bar. There we can see PA which
stands for page authority and DA which stands for domain
authority.

PA is how much their page is ranking on Google based

on SEO structure they had on their
page, traffic, backlinks and so on. DA is how their domain
address is effecting on ranking in Google.
If PA and DA are higher than 40, it is very hard to out rank
them. If you are new to SEO and you don’t have much
traffic on your page, you should focus on keywords which
the competitors web pages have lower tan 40 PA and DA.
This way you can be sure that you can get to the fi rst page
of Google with a little hard working and it is not impossible.
On the next part we are going to validate our
keywords using the tools we have learned by now. SEO
tutorial
7- Keyword validation
Now it is the time to look at our list, use the tools we have
learned and find the best keyword for our web page. We
are going to use Keyword planner, keywords
everywhere (chrome extension), Moz and Google trend to
validate our keywords.
Import all your list into Keyword planner, and pay attention
to the volume, CPC and competition. Select the ones
which has high search volume but
their competition is lower than 0.3 . CPC is important if
you are planning to run ads otherwise you don’t need to pay
attention to it at this stage.
Select the top 10 keywords and then bring them
into Google and check their PA and DA. Remove the
keywords which their PA/DA is higher than 40.
After that select the top 5 keywords which has the lowest
PA/DA and import them into Google trend. Compare them
together and select the best one which has the
most popularity.
Congratulation! you have came 1/3 of the way and you
have the right keyword for your web page. Let’s go for
the second major part in SEO.
Build A Web Page With SEO Structures
8- Page title, URL & headline
During this part in SEO tutorial we are going to build our
web page following SEO rules and structures. The first
important part after creating a new page on our website is to
select the right page title, url and headline. We are going
to practice this on a wordpress website but it is almost the
same in any other web service. Create a new page and click
on edit. When you go inside the first thing you see is the
image below:

Write your page title using the keyword we selected in the

last part, and it should be less than 70 characters.
To countthe letters you can use lettercount. The reason
that your title should be less than 70 characters is because
more than that Google won’t show it and you start to lose
the chance to attract users.
There are several useful tools to analyze your title from
different views, let’s go over them together.
Coschedule
The first tool we are going to use in our SEO tutorial
is coschedule which will analyze your headline and give
you tips how to improve it. If you practice with these tools,
over time you get better and better at writing headlines.
Let’s try our headline here and see the result together.

As you can see we got 60 for our title “The Complete SEO
Tutorial A-Z + SEO For WordPress Website“. This tool is
telling us what type of words to use to improve the rate of
our headline. There are 4 type of words we can use which
are “common“, “uncommon“, “emotional” and “power“.
Below you can see some examples from each type.
These were some examples from each type of words you
need to add in your headline. But to make your work much
easier you can download a complete list of words from all
these types, which make your work much easier. SEO
tutorial
Download the list of useful words for headlines
Aminstitute
The next useful tool we are going to check out in this SEO
tutorial about headline is Aminstitute. It is much harder to
get a high rate in this website, and above 50 usually is a
good headline. let’s check our headline in this tool and see
the result together.

As you can see the result is almost good for our situation.
Our headline here is not just for a web page but we have to
use it as a product in other platform and that is why we
can’t bring the best out of it for every platform.
Now it is your turn, place your headline and select your
category and see how much you rank and how you can
improve your headline.

URL
It is very important to use your keywords in your url but not
the common words. In our example we can have:
seo-tutorial-course-wordpress-website
This will also help to rank higher in google, if you pay
attention when you search for a term in google you can see
the keyword is highlighted in their URL. SEO tutorial
9- Yoast plugin
The next step in our SEO tutorial. One of the great
advantages using wordpress for your website is that you
can use many powerful plugins which make your work
much easier. In this part we are going to use Yoast
plugin to improve the SEO of our web page. Please login to
your wordpress dashboard > go to plugins > add new >
search for Yoast. Install and activate the plugin, then come
to your page and at the bottom of the screen you will see
new options added for SEO. Yoast plugin will help you to
set everything up correctly and also it will give you tips on
how to improve your page.

As you can see in the image above, click on edit snippet.

Before we have selected out page title and slug is the URL
shown in Google search result. The other important part
is meta description. If your page doesn’t have meta
description, search engines like google will take the first
150 words from your web page to show in the search result.
But it is externally important to add meta description.
Start your meta description with a verb, and try to talk about
the rewards that exist in your web page. Remember that
people will see your meta description and if you
use cognitive biases such as, reward and curiosity, you
have a better chance attracting them.
Readability Steps to accomplish
You should do your best to accomplish all the elements
below for a successful readability in our SEO tutorial.
• 30% of the sentences contain a transition word or
phrase, which is good.
• The copy scores 72.5 in the Flesch Reading Ease test,
which is considered fairly easy to read.
• Great job with using subheadings!
 • None of the paragraphs are too long, which is great.
• 22.5% of the sentences contain more than 20 words,
which is less than or equal to the recommended
maximum of 25%.
• 3.7% of the sentences contain passive voice, which is
less than or equal to the recommended maximum of
10%.
After all these scroll down and at the bottom of this plugin
tab you see “focused keyword” click on it and add your
keyword there. Yoast will also give you more tips about
using keyword on your web page.
SEO Steps to accomplish
You should do your best to accomplish all the elements
below for a successful SEO in our SEO tutorial.
• The focus keyword appears in the first paragraph of the
copy.
• The exact-match keyword density is 0.5%, which is
great; the focus keyword was found 15 times.
• The meta description contains the focus keyword.
• The meta description has a nice length.
• The focus keyword appears in 1 (out of
21) subheadings in your copy.
• The images on this page contain alt attributes with the
focus keyword.
• The text contains 2790 words. This is more than or
equal to the recommended minimum of 300 words.
• This page has 0 nofollowed outbound link(s) and 32
normal outbound link(s).
• The SEO title contains the focus keyword, at the
beginning which is considered to improve rankings.
• This page has 1 internal link(s).
• The SEO title has a nice length.
 • The focus keyword appears in the URL for this page.
• You’ve never used this focus keyword before, very
good.
SEO tutorial

Google Search Console:

Add a new property

To add a new property that you've never accessed
before:
• See Add a website
Re-add a former property
If you were granted access by another user, you can re-add
a property as long as any verified owner exists for the
property (not necessarily the one who granted you access
before). If you are a verified owner, and your verification
token is still valid, you can re-add the property to your list.
If you removed the property yourself without
unverifying yourself
• Click Add property in the property list dropdown on the
menu bar and add information about the property. Your
access will be regranted automatically.
If someone else removed your access, or
you unverified yourself
Either:
• Ask an existing owner to grant you access
or
• Verify ownership
 1. In the verification popup, select a verification method to
prove that you own the site and follow the verification
instructions on the page. Google-hosted sites (such as
Blogger or Sites pages) are automatically
verified. Learn more about verification.
2. If your site supports multiple protocols (http:// and
https://), you must add each as a separate property.
Similarly, if you support multiple domains (for
example example.com, m.example.com, and
www.example.com) you must add each one as a
separate site. Additional steps:
• If you support both www and non-www, be sure to
specify your preferred domain (www or non-www).
• If you support other variations in your domain or
protocol (m.example.com, http://example.com,
https://example.com), consider picking canonical
urls.
We recommend creating a separate Search Console
property for each domain or folder that you want to track
separately, as well as the most general URL that contains
them all.

Build and submit a sitemap:

1. Decide which pages on your site should be crawled by
Google, and determine the canonical version of each
page.
2. Decide which sitemap format you want to use. You can
create your sitemap manually or choose from a number
of third-party tools to generate your sitemap for you.
3. Test your sitemap using the Search Console Sitemaps
testing tool.
 4. Make your sitemap available to Google by adding it to
your robots.txt file or directly submitting it to Search
Console.
Sitemap formats
Google supports several sitemap formats, described here.
Google expects the standard sitemap protocol in all formats.
Google does not currently consume
the <priority> attribute in sitemaps.
All formats limit a single sitemap to 50MB (uncompressed)
and 50,000 URLs. If you have a larger file or more URLs,
you will have to break your list into multiple sitemaps. You
can optionally create a sitemap index file (a file that points to
a list of sitemaps) and submit that single index file to
Google. You can submit multiple sitemaps and/or sitemap
index files to Google.

General sitemap guidelines

• Use consistent, fully-qualified URLs. Google will
crawl your URLs exactly as listed. For instance, if your
site is at https://www.example.com/, don't specify a
URL as https://example.com/ (missing www) or ./
mypage.html (a relative URL).
• Don't include session IDs from URLs in your sitemap
to reduce duplicate crawling of those URLs.
• Tell Google about alternate language versions a
URL using hrefl ang annotations.
• Sitemap files must be UTF-8 encoded, and URLs
escaped appropriately.
• Break up large sitemaps into smaller sitemaps to
prevent your server from being overloaded if Google
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149. What you will learn

Welcome to the next section where we are going to talk about
copywriting now copywriting is a very powerful
skill and very important.
You must have it to be able to write things and design information on
your platforms on your social
media on your website to convince people to buy the product or do
whatever you want them to do.
So here we have.
First of all we have the documents for it and also we have copywriting in
marketing.
We will learn a lot of different structures for copywriting for e-mail
marketing for blogs and so on.
And after that we will learn copywriting for social media marketing.
All right.
And this is the documents that we have here.
This is for the second part.
These documents is for copywriting in social media marketing.
So if you are ready and excited to learn more about copywriting let's
jump into our first lecture on
this part.
150. What is Copywriting!
All right.
So welcome to another lecture about copywriting.
During this lecture we are going to answer several questions about the
copywriting to understand the
main concept a lot better.
So what is copywriting.
Why is copywriting important.
Let's take a look at the first question what is copywriting copywriting.
Is the act of writing text for the purpose of advertising or other forms of
marketing.
The product called copy is written content that aims to increase brand
awareness or ultimately persuade
a person or group to take a particular action.
All right.
So the traditional definition of a copywriting is to write some text that
depict the main purpose of
it is marketing.
And there we are trying to convince people to do what we want them to
do.
This is the whole traditional definition of copywriting but these days
today not only we can use copywriting
for texts but as I said before we can use it anywhere social media as
videos as images as public as
speaking even right.
So next copywriters help create billboards brochures catalogs magazine
and newspaper advertisements
sales letters and other direct mail scripts for television or radio
commercials tag lines white papers
and other marketing communications.
So how are we going to do it.
We should present an argument strong enough to convince visitors that
what we are going to provide them
like our product information free samples and so on worth a lot and a lot
more than what they give us
like their email phone number or even money.
So the way that we have to do it is to just convince people what we are
giving to them what we are providing
them is what I think it worth a lot more than what you want them to pay
us back.
So the next one is why is copywriting important.
The main benefit of copywriting is that it increases sales.
Imagine you have two ways to increase sale.
We are going talk.
We are going to figure out which one is the easier one.
The first one is to doubling your traffic increase the people who visit your
product to take a look
at your product.
The second way is to doubling your conversion rate with a better copy.
So which one is easier.
Increasing the traffic or simply just write a better copy.
Of course the second one writing a better copy is an easier revision.
That's why you are here to learn how you can write a better copy.
So
where you can use copywriting in marketing research you can use it e-
mail marketing search engine optimization
or most people know it as as you or sell YouTube Facebook Instagram
Twitter and places other places
like these for example.
As I said public speaking is one of the places that you can use
copywriting lots and other places that
we talked about it before like billboards magazines newspaper
advertisements radio and so on.
This was a general concept that what is copywriting and why we should
know it why we should learn it.
So from the next lecture we are actually going to start learning the
process now on the next lecture
we are going to learn.
The topic is know your customer first because it is very important to
know who we are writing for.
If we don't know our target if we don't know our customer then we can
not provide them a useful copy
in convincing copy.
Okay so that was all for this lecture and see you in the next one.
151. Know your customer
What's up guys.
Welcome to another lecture about copywriting the topic of our lecture
here is know your customer first.
So let's begin the first question here is that who is your target customer
to understand that you must
have a buyer persona.
Now if you already have a buyer persona or know about buyer persona
you can simply skip this lecture.
Otherwise stick around because we are going to learn important stuff
about copywriting.
So what is a buyer persona and buyer persona is a semi fictional
representation of your ideal customer
based on market research and real data about your existing customer.
So a buyer personal is some imaginary person that you will start to
imagine that for example the person
has this name with this age working in this area have these kind of goals
and so on and so on and this
imagine a person that we are making is going to help us to understand
our target a lot better.
What are their problems.
What did they need.
How we can be useful for them how our product can be useful for them
and so on.
So if we know this information more or less about our customer we can
provide them a better copy to
convince them better.
So let's make an example of a buyer persona about this course as a let's
take a look at this course
as a product.
This copywriting course this marketing course and let's make our buy a
person.
So the first thing here is that what is the name of this imaginary person
in my head.
So I'm gonna name him Jerry.
Jerry is 27 and he's living in the United States.
So his goal is to launch and grow his business with online marketing and
what is his or her problem.
Kate so what is he is struggling with that I can be helpful.
He doesn't know where to start.
Afraid of failure.
He is looking for practical a step by step proven way.
So here I come.
I know the steps.
I know the proven way.
I know the structure here and I can give it to Jerry.
I can provide my product My course to him so he can learn all this stuff
and go on and become successful
at his business with online marketing right.
So this is the problem that I am trying to solve with my product here.
The next one is that places he or she can look for a solution.
So I have to know that Jerry where he will look to answer.
To find an answer for his problem.
So when I know where he is looking for I can be there too.
So the first place is usually Google YouTube and if the person knows
about Udemy or other educational
platform like a sculpture they will go there too.
So the first thing that they have to try to do is to have a good CEO to be
it to be visible in Google
in youtube and for example if I have a best seller course on udemy
when he come and search for copywriting
for example and you then me he will find me.
So this way I have done my job very good.
This is a sample of bio personal.
We didn't go very deep in the personality of our customer if right now
you can write now we can go in
Google and search for buyer personas templates you will find a lot of
different templates with tons
of questions there that you can go very deep in your imaginary
customer.
Okay so you can use those but here for this purpose for a sample these
much these questions are enough.
So next you can not write an effective copy unless you know who are
you writing for.
How that person thinks what that person needs.
That's why we need the buyer persona to answer these questions.
And when we know the answer for these questions we can write an
effective copy.
So the next one before I go to the next one.
The reason that most people who fail at copywriting is because this
keep the buyer persona apart.
So it's very important to not escape it.
Sit down.
Think about it.
Build that imaginary person and find the answers for these questions.
Otherwise you cannot be effective.
Try to be specific and do not go after two general target.
So if you.
Let's go back to our buyer persona here
in our bio personal I imagined a person Jerry.
His problem is a specific he he is looking for a step a practical step by
step proven way for copywriting
for do the marketing.
Okay this is this is not too general this is a specific.
So if you when you're writing or by a person if you write down all right.
My target customer is people between the range of 20 and 30 who for
example living in this for example
living in the United States.
This is too general.
Okay.
Go deep in it write down the specifics.
The person with around this range of age who lives in this area who
want to do this want to accomplish
dead.
Who has these kinds of problems.
Who is searching for the answer here and there.
So these specifics will help you a lot.
Next one.
So before you start make research about your customer know more
about them and find out what are their
problems.
If you don't solve any problem your copywriting is not going to be
effective.
Okay next one is before starting to write anything.
You must set a goal.
Now it is very important.
What do you want them to do.
OK.
If you make it too complicated or your copy has different goals people
will lose their incentive to
continue.
So some people will do it this way.
They will start to write a copy they will put several.
They will set several goals inside their copy so they would think if they
put several goals.
For example I want customers to give me their emails.
I also want them to buy my product.
I also want them to follow my Facebook page or my Instagram or my
YouTube page.
When you add a lot of goals in your copy it's not going to work.
People are going to mix everything up.
They get distracted.
It will sound complicated for them and you can not be effective.
You can not convince them to do what you want them to do.
So remember for each copy have only one and one goal.
Okay.
Do not make it complicated.
Everything must be available to people's brain.
And when you set one goal for it it's going to direct them to only and only
to that goal game.
So more or less that was all about knowing our customer our user our
reader or listener.
So on the next lecture we are going to talk about Ida and Ida ease and a
structure in copywriting very
popular and people use it a lot.
But there are some interesting facts about either which I'm going to
share is with you and then X lecture.
So that was all for this lesson and see you in the next one.
152. A.I.D.A
Right.
So I'll come to another lecture on copywriting during this lecture.
We are going to talk about the IDA formula.
A very common structure that people use in copywriting.
So what is Ida Ida is standing for.
Attention interest desire and action.
So each of these are meaning that the first one attention is meaning to
grab attention with a mad magnetic
headline generate interest by showing groove art moved the reader from
needing to one thing and the
last one lead the reader to make an action.
Now
in a previous lecture I told you that there is something interesting about
the idea of formula and that
is most of the people in copywriting most of the people who are doing
copywriting and it is better to
say most of the people who are amateur in copywriting.
They look at either as a problem solver as something that will make
miracles.
So this is a general structure for copywriting okay.
Knowing what is either is not going to help or solve any problem for you.
If you know attention interests desire action it's not going to make your
copies a genius copy right.
The important part is for example when you want to grab attention with
headlines is how to write a magnetic
headline.
That's the important part.
Or how to generate interest by showing the river how you show how
people can show the reward in their
copies.
That's one of the important parts not the whole structure.
The whole a writer is just some definition but the thing here is that
before I make this course for
you guys I went out and literally searched for any course about this
topic.
Any course any tutorial any material because I wanted to see what
others have said about copywriting
K and sadly I was disappointed a lot of courses out there they were
talking about ideas that like it
is something that can change people's life but it's not like that.
It's just the some concept it's just some structure for copywriting which
we can use it if you know
the next steps and sadly people didn't know the next steps or didn't
focus on them.
But here I wanted to make this course for you guys a very powerful very
come complete and knowledgeable
course with practical formulas laws practical exercises so you can
become good at this.
You can master this.
Okay.
That's why I went out and taken a look at what others have done so
beside.
We learned about Aida and very we have to use it.
All we have to use it.
We also are going to learn specific details specific formulas about how
to accomplish each of these
right.
So don't worry about it.
Here you are going to learn all of it and master them by the end of the
course.
Now people think the most important part in copywriting is headline
people are wrong now incorporating
the two part.
We have headline which with that we have to attract people grab
attention and bring people readers customers
users to our body to our copy.
An actual copy and the next part is as I said it's body.
So we have a headline and we have a body.
Now people think headline is the most important part because if you
have a bad headline it doesn't matter
what you have done next.
What you have done in your copy people will not be attracted to your
copy.
People will not see what you have done and you can't do anything about
it.
But the thing here is that headline and body are both equally important.
If you want to receive results.
Now let's take a look at what is the goal here.
The goal is not to bring people to grab people's attention and bring them
to our copy.
The goal here is to grab people's attention bring them to our copy and
then convince them to make the
action.
The main goal is that people.
To me a lot a huge amount of people make the action.
This is the whole concept.
This is the whole goal here.
And for that we need to have a powerful headline and a powerful body.
So both of these are equally important for us and we have to do our best
to create the best of these.
If we fail in each one of them we are not receiving any results.
So that was all about either formula we are going to take a look at it and
more when we get to the buddy
lecture.
But for now it's enough.
And on the next one on the next lecture we are going to talk about.
We're going to take a look at a list of useful words we can take a look at
it as a storage of Lords
and when we get to the form your lust for headlines we can simply use
this as storage to write a great
headline.
Very easy very simple very quickly.
Right.
So see you in the next lecture.
153. Word storage
Welcome to another lecture on copywriting in this lecture.
We're going to learn the least of useful words that we can use them to
write a very good powerful magnetic
headlines.
So here we're going to have different lists of different type of words and
we can take a look at it
as a storage that make our work a lot easier with better quality and
faster.
So let's begin with the first list is adjectives.
Now what I want you to do now here somewhere on the left side of your
screen click to open the least
of the lectures.
There you can download the PDA off in the supplement of this lecture.
Download this PDA.
Which we are taking a look right.
Taking a look at right now and have it for yourself.
And what I want you to do next is to read each list at least in at least one
time.
OK.
This will give you this chance this opportunity that when you want to
write a good headline you are
familiar with the words that you have to work with gay.
It will make your work a lot easier and better.
So it's not going to take your time a lot.
It will just take several minutes.
Read them all.
At least one time and go on.
So the first list are adjectives absolute beautiful.
Be crazy free fun gorgeous insane little successful stunning trendy
trendy terrible and so on with the
once and go to the next one.
Now next one is nouns defeating the why why we learn why we are
taking a look at a D list is because
in our formulas we have for example adjectives plus nouns plus for
example keyboards for last three
words.
So this way you can do it easier.
You can write the headline easier.
Now here we are gonna have areas components concepts facts forms
ideas tips tricks ways types tactics
techniques the steps process and so on.
Next one we are going to have actions or call to actions apply as to be
beautified beautify become create
combined double do save a star show write shape and so on.
Next one you're going to have glide definitions 1 to 1 and easy step by
step.
The advanced the beginners the essential the old teammates and so on
and the next page you are going
to have positive boards and negative thoughts on positive words you
have always best biggest funniest
most perfect strongest.
Top and on negative boards we will have a void by no means don't
never know nothing no one no way wars
or stop.
So this is the whole stories that we can work with later you can start with
this list and later you
can find more more wars that are suitable for your topics and add them
to this list right.
So
for that matter I'm also gonna put the poverty point five for you so later
you can easily add new words
to this list to make it better and comfortable for yourself.
So on the next lecture we're going to talk about Sikhs proverb fool
practical formulas for headlines.
Now it's very important if you learn and practice these formulas simply
you have done half of the good
work half of the good copywriting.
OK so as we said before good headline is 50 person after work good
body is the other 50 person.
So if you learn these six headlines formula and practice them we have
we are going to have interactive
exercises on the next lecture for headlines.
So if you do those exercises and do it over and over practice it you are
going to get good at it.
It's gonna be very interesting very useful.
Do not escape it.
And see you in the next lecture.
154. 6 Headline formulas
Welcome to another lecture on copywriting.
This one is one of the most important lectures that we can have in this
section.
So in the period lesson we had talked about different type of the least of
different type of Lords that
you can use them in the formulas that we are going to learn in this
lesson.
So in this lesson we are going to talk about six different headline
formulas right.
So let's begin the first one.
The first Formula include no plus adjective plus noun plus keyword plus
rebar.
So no is obvious and the adjective we had at least in the previous
lesson about it.
So if you forgot to download the PDA off of the least of those adjectives
now that we have in the previous
lesson right now pause this video go back to the previous lecture and
download the PDA and come back
here because we are going to use that list.
All right.
So if you have it.
Let's continue the list of adjectives if you have the PDA.
It looks something like that.
You can simply get this list.
You can write it from yourself.
You can write the adjectives the nouns from yourself too.
But this list will help you to do it faster to do it easier and make it better.
Right.
So you can either use this list or write it from yourself.
Here we have the list of adjectives and the noun.
We have it here.
We have a list of nouns here that you can use.
For example rules steps.
Stages secrets tips techniques and so on.
And the next one that we have in our formula is the cure.
And about cured I'm going to explain in the first example that we have
so we understand it easier and
the next one is a reward.
What reward is something that your customers your users your readers
are going to receive if they continue
and read the body.
If they do what you want them to do and so on.
Right.
So it is something good for them.
Now let's have an example to understand the whole family law a lot
easier so six simple formulas to
write a catchy headline in two minutes.
Right.
So six is the number.
Simple simple is the adjective formulas is the noun.
Write a catchy headline is the key word.
And in two minutes is the reward.
So all of them are obvious.
And I'm going to explain the keyboard and the rewired reward right now
writing a catchy headline writing
a great headline under two minutes is very good and it consider as a
reward for the person who's reading
this sentence.
All right who's reading this headline.
So let's I want to show you a very very useful tool to find out the best
keywords for your headline
right.
So for that we are going to get to that I want to show you is Google trend
so you can go to your browser
and right Google trend
here the link is trends that Google dot com.
Click on it and you will see a page like this.
So you have some example some wards in your mind.
Here you can see a how people are searching how much people are
searching them during some time.
All right.
So let's write down for example catchy headline right.
So it will show us something that how much people searched more or
less during the past 12 months.
Here you can change a time to five years to 90 days depending on what
you want right now.
This is one example.
The point of Google trend is to compare different things together.
So let's write another one.
Let's for example write good headline
and as you can see people search a lot and a lot more for a good
headline comparing to catchy headline.
All right let's try another one.
For example I'm just writing everything that comes to my mind.
So great headline
now as you can see we may think that all right good headline great
headline are close together but it
feels good headline because people are searching for it a lot more.
You are going to have a better result in your headline in your copy.
And people are going to pay a lot more attention comparing two catchy
headline and great headline K
as we can see.
Great headline is more or less the same as the catchy headline.
Right.
So this is a very powerful tool that make your work a lot easier and help
you to find the best keyboard
for what you are doing.
Right.
Under this under this there is another thing that shows.
Show us a map and this map represent that in what countries in what
regions people are mostly searching
for these terms.
Right.
So here it is showing that most of these terms that catchy headline good
headline great headline are
searched in United States.
We are going to do other examples so you can see that how it works
here.
Another great thing that it has here unfortunately.
Yeah.
Here it has a good one.
So another thing for each term that you have serves it give you some
related queries.
Right.
So for example for cats catchy headline it is that catchy headline for
your amazing profile.
This this is something that people search for aid in Google or for good
headline good linked it good
linked in headline people search a lot for it good headline for LinkedIn.
Good profit line good headline for a dating site and so on.
So here you can see how much people search for what kind of topics
related to what the terms that you
have searched for.
And that's more or less all about Google trend.
And we're going to come back to this again for our next example.
For now let's go back to our slide.
So here in the example that we had here if we used if we could say six
simple formulas to write a good
headline in two minutes if we have used good headline probably we had
a better chance to attract more
and more people comparing to catch catchy headline.
All right.
So let's go for another example for dangerous mistakes in digital
marketing that destroy sale.
All right.
So four is the number.
Dangerous is the adjective you can to take it from the list that we had in
the PDA if mistakes is the
noun here.
And digital marketing is our keyword destroy sale is the reward.
Now if you look at this store sale itself it is negative destroying sale.
There is no benefit in it right.
There is no positivity in it.
But when you look at the whole sentence there is a river.
It creates a reward for the listener for the reader for the user right.
For dangerous mistakes in digital marketing that destroys sales.
It means if you don't know these mistakes you can make them and you
can destroy your sale.
Right.
So it is somehow as a punishment if you don't read this body if you don't
read my copy you are going
to get punished later.
Right.
So read it.
So it work as a reward for you.
Now here again.
Let's try some different headline A some different keywords for our
headline here.
So I'm going to remove these these ones that we have to search for and
I'm going to write what we have
right now is DG tall digital marketing.
And I want to compare it with
social media marketing.
And what else I can compare it with.
We can compare it.
Weed for example online marketing.
So as you can see digital marketing is the best choice here.
It attracts a lot of people.
You might say OK if we change this keyboard our topic will be change.
But more or less oh what we can talk about digital marketing can work
for social media marketing and
can work for online marketing more or less.
These are very close to each other.
So there are always good choices that you can find to have a better
keyword here.
So as you can see digital marketing is the best choice here.
The next one is online marketing and the least is social media
marketing.
So here we have a better map.
It shows us how much people search it in Canada in the United States in
Russia for example in India.
In India this is on marketing as you can see the number here.
These numbers are just points as a ratio right.
It doesn't mean for example 30 people or 30 thousand people.
It doesn't mean that it's just a concept from one.
It's a number from one to 100.
Right.
From zero to 100 so this way you can see in Australia the numbers 13
Sikhs and Sikhs so on.
So here in digital marketing related to is our digital marketing agency
digital marketing jobs digital
marketing course.
So for example if I am making a digital marketing course from one
hundred people search for eight the
number that it gave the Google ten gave it it is eighty.
So pretty good right.
And here in social media marketing it shows you the map that in on
marketing in India was the most in
social media marketing.
I think United States is the most an online marketing is more or less
everybody looks equal.
But anyway you get the point.
You understand how you can use Google Trends for your keywords.
All right.
So let's go back to our slide.
All right.
So formula number two.
It includes how to plus action plus keyword plus reward.
So
the whole two is obvious the action.
Again we have the action in our list.
If I'm not mistaken it was know
the third list is the action or call to action that you can see here bringing
brake apply as B and so
on.
The next one is a cure.
And the next one after that is the reward.
So let's take a look at an example how to write a catchy headline for any
blog post.
Right.
So the how to is the same as in the formula right is our action and a
catchy headline is our keyboard
which we decided to use.
Good headline because people search more for it and the next is any
blog post that it works as a reward
for the listener.
Right so another example how to become a professional.
Marketing and get 10k customers or think a customer or 10000
customer right.
So how to is the same in our formula.
Become is the action professional at marketing is our keyboard and get
10000 customer is the reward.
You see if you come and read what I have wrote here as a body as my
copy you will get the chance to
increase your customers to 10000.
Right.
So formula number three.
It includes definition plus guide to plus action loss keyword loss reward.
So an example an easy guide to writing a catchy headline in under two
minutes.
An easy easy the definition of what we have here.
K guide 2 is the same as our formula.
Writing is the action catchy headline is the keyboard and under two
minutes is the reward.
As we talked about it over and over before so.
Another example the most complete guide to become a professional at
marketing.
So the most complete is our definition guide to is the same as in the
formula become is the action here.
Professional at marketing is the keyboard and itself can walk as dairy
bar.
Okay so sometimes your keyboard can be revived.
It's okay.
Or if you don't want it to be like this you can add something else here.
For example here we can add the most complete guide to become a
professional at marketing and find your
first 1000 customer for example something like this.
Okay formula number four.
It includes positive vote plus number and noun and sometimes you can
have the number sometimes it's
not necessary.
You can have a straight go to the noun plus keyboard pros plus revealed
or detail so let's.
It's a little different with the previous formulas.
Let's clear that we need an example here.
The fast way to write a good headline for social media posts.
So the fast way is the positive word which we have here in our PDA.
If you're 0 beef in the previous example we had
definitions and guides.
So here you can use the least two.
But for this example which we have here positive words here we have
the list of positive awards and
negative votes.
So you can again use this and it can become useful for you.
So the first is the positive law.
They is our noun.
We don't have any number here write a good headline is our keyword
and social media post is detail K
right.
A good headline for social media.
Post social media post here is not to reveal it.
It is working as a detail.
Okay so give us more and more information about what we are going to
have it can.
We can say it's a feature of what we are giving to our reader.
Okay.
It's not very far.
It's something that people receive at the end of using what we are giving
to them at the end of day.
And by the end of them using our product but detail is a feature that
includes exists in the middle
of our product in the middle of what we are giving to people right.
So social media post is a detail here.
Another example the strongest twenty one rules in digital marketing all
in one course.
Now the strongest is the positive thought here.
Twenty one rules here as you can see we have rules as a noun and
twenty one as a number.
So if you want to use a number it will look like something like this.
Digital marketing is our keyword and all in one course is working both as
the revolt and as the detail.
K why it is that you are because you are learning its 21 techniques in
one place.
Okay this can work as a reward.
It is not something that you can do.
You are getting you are receiving by the end of using the product.
If you want it to represent a better reward you could say okay the
strongest 21 rules induced on marketing
all in one course that increase your sales up to 200 percent.
Okay.
This is a very powerful reward okay but all in one course it's represent.
Mm hmm.
It's something between reviled and detail.
Okay.
It mostly is a detail.
But for some people it works as a reward because you will have the
whole package at the same place.
You don't need to pick it up from different places.
Right.
So formula five.
It includes negative vote plus action plus key work plus call to action.
Right.
It's it's getting interesting right.
So let's take a look at the example.
Again we had these negative thoughts here so we can use them.
It will easier it will make your work a lot easier.
So stop worrying about a good headline and use this formula.
Stop is the negative law here.
Voting is the action here.
Good headline is our keyboard and call to action is.
Use this formula right.
We are.
We are telling our readers something.
And at the end we are specifically tell them what to do.
Call to Action okay.
It is okay.
Use this formula.
Download this file.
Click on the link below below and so on and so on.
You get the idea right.
Another example.
Avoid making eight common mistakes in digital marketing.
Avoid is a negative word here.
Making is our action here.
Here I added the number.
You are free sometimes you can add the number or you can keep it the
same as the formula.
Eight common mistakes in digital marketing.
Common mistakes induced on marketing itself is walking as keyboard.
All right all of it is working as a keyboard and I didn't put any call to
action for you to see the
difference sometimes.
For example if you're writing a headline.
If your writing is subject for email to use it as an email marketing you
have a limited space there.
OK so if you can not write all of these which we have in the formula the
effect would be less but it
still is going to work.
All right so if you wanted to write something like this in a place that you
didn't have in office space
it is still okay.
It's gonna have less effect but it is gonna watch the next one.
Formula number six and the last formula call to action plus keyboard
plus revised example.
Try these six tips to write a good headline quickly right.
Try these six tips is our call to action.
So before in I think it was in a formula.
Number four we had our call to action at the at the end.
Here we have it at the beginning.
So try these six tips to write a good headline which is our keyword
quickly is the revised K. You can
do it fast if you use our six tips.
K. so discovered twenty one rules of digital marketing two techniques
your income discovered twenty
one rules is call to action digital marketing is a keyboard and turning
store income as we talked about
it before is the well.
155. Cognitive bias in headline
So cognitive biases in headlines this topic here is very exclusive.
And most of the people who are active in marketing or copywriting have
no idea about something like
this.
Right.
Because first of all cognitive biases are very exclusive that twenty one
marketing cognitive biases
most of that people don't know about it.
And even if they do the people who are doing copywriting they have no
idea that they can combine these
two together and bring it better and make a better result out of it.
Right.
It is mostly people usually people who are professional at these and
marketing copywriting use these
techniques these formulas mostly in e-mail marketing.
All right.
That the subject the headline there.
And for those of you who don't know what are these marketing cognitive
biases either you should go and
learn them or you should skip this lesson because you can not
understand if you don't know cognitive
biases you can not understand anything that we are going to talk about
in this lecture.
Right.
So if you don't know them and you want to learn them I have another
course that includes more than nine
hours of content and we will specifically talk about all of these 21
cognitive biases with tons and
tons of exercise so you can master it.
The name of that course is marketing principles A to Z.
Twenty one marketing tips and techniques.
All right.
Search for it.
You can find a course it's poverty full techniques and I have to tell you
not everyone knows them.
All right.
But anyway if you don't want to learn them it's OK.
But you should skip this lesson because you will not understand
anything out of it anyway.
Let's begin.
So in your if you want to write a good headline try not to pass 50
characters in your headline in the
subject because more than 50 characters usually it won't be seen.
And it won't have any effect.
You can not accomplish what you want to do can not attract the amount
of attention that you need.
Right.
So the shorter the subject the shorter the easier and the simpler to
understand for your lesson therefore
your customer and your target.
Right.
Cognitive biases that are easy to use in less than 50 characters.
You can not use all of the cognitive biases that are some amount of
them that I'm going to point out
right now.
So one of them is a scarcity and it is very common.
The next one is reward and punishment liking loving tendency
overoptimism social proof curiosity authority
and reason respecting tendency.
These are the most common ones that professional people at marketing
use them in their headlines in
copywriting.
All right.
So what we're going to do now I have selected several examples of this
in e-mail marketing that we are
going to take a look at it and I'm going to explain it to you are over and
how these biases have been
used in the headline and also after that I'm going to show you an
example that has some problems and
we are going to fix it.
I'm going to offer you some solutions that how we can fix that headline.
Right.
So let's begin.
So three hours left in princesses you are in or out.
Kate this is a small very small and very powerful subject headline for e-
mail marketing.
Right.
So what will happen when you see these as a customer.
Three hours left.
The first thing that comes to your mind is that if I don't act now three
hours left and doing this three
hours I may lose something valuable.
You don't know what is it but you feel that you are going to lose this
opportunity.
So in princesses It is said you in or out.
Now the first question that comes to your mind comes to your mind is
that in or out of what.
OK.
So you want some answers here.
Right.
So here we have a scarcity cognitive bias and curiosity tendency.
OK.
So in this small subject like this the person who wrote this could May
could accomplish two cognitive
biases and attract a lot of people.
So next one thank you.
Three days left.
So first of all thank you for what.
When you read something like this the first question that comes to come
to your mind is that thank you
for what.
What good have I done for you that you're thanking me right.
And next two days left same as here.
Here you had three hours left here we have three days left.
So again same as before we have the curiosity tendency and a scarcity
next one never let these kind
of people in your life get.
Now this one is bigger.
But I think it is less than 50 characters.
So what will happen here.
Never let these kind of people in your life.
Okay.
The first thing that happened here is curiosity tendency.
What kind of people I shouldn't let in my life the moment that they quit
the question will appear in
your mind.
Curiosity tendency is a start working day.
So if you write a headline that creates several questions for your reader
for your target it is a good
headline.
In the view of curiosity.
Okay so the next part.
Here we have so never let these kind of people in your life.
So it means that the whole sentence itself it means that if you don't
know what kind of people I'm talking
about here and if you let them in your life something bad is going to
happen to you because of the war
because of the negative Lord never here gay men.
It means that if you let them something bad is going to happen to you.
So there is a punishment here for you if you don't listen to me you're
gonna be punished if you listen
to me you're going to be rewarded.
So very powerful.
Next one how to increase followers by 1000 percent.
Now again how to increase followers.
Here we have curiosity.
It it is not very powerful same as the other three but it is still creating a
question like how to increase
followers by 1000 percent.
That question itself is in the headline gay Hall.
All right.
How I should do it.
So I'm gonna click on this link and on this headline or I want to read the
body to find out how I can
do it.
It creates some amount of curiosity but not that much.
So here at the end we have 1000 percent which is representing
overoptimism.
OK.
We are showing something that of course there is absolutely no formal
snow formula out there or no way
out there that for sure increase your followers.
One thousand percent OK.
That is obvious.
I'm sure everybody knows that.
I'm sure you right now knows this but again it works because it is
cognitive biases we work on the subconscious
mind.
It's going to have its own effect on the target.
All right.
So next one how I make money online keep this a secret.
OK.
It's getting interesting.
So how I make money online.
The curiosity tendency here is same as the previous example.
The question itself the part of the headline is the question that is
appearing in our mind how I make
money online.
How are you making money online.
So I want to know that.
And this way I become more curious.
And here keep this a secret.
Yeah OK so keep this a secret.
As we talked about it before in the cognitive biases we set any exclusive
information is somehow representing
scarcity.
So we have the curiosity we have this scarcity.
And at the end it is it in my name.
So one of the thing is that I think it was in the book How to Win Friends
and Influence People.
Written by Dale Carnegie.
It's an old book but it's a perfect book.
Okay.
If you are a reader or if you want to become successful in especially
marketing it's a very useful book
and you can use it because it gives you some good tips in socializing.
All right.
So there it is saying that the most beautiful sound to any person is to
hear their own name.
OK so when I see my name here it means that first of all the person who
wrote this knows my name.
OK.
Right now these days most of these is done by Web sites who save the
name of the customers and do everything
itself.
OK.
So the person who sent in most of the time don't know it but anyway it's
going to work because all of
these are cognitive biases and effect on the subconscious mind.
So I'm gonna be attracted because I see that the person who sent me
used my name here and so he remembers
my name maybe and he cares about this so I'm going to pay attention to
it.
So here we have liking tendency.
All right.
So next one last chance.
Let's make it it's a special gift.
OK so last chance is again representing a scarcity as you have here.
So let's make it extra special is creating curiosity then Nancy.
Why.
Because OK how you are going to make it so special.
What are you talking about.
Why it should be extra special.
And what are you going to do about it.
So it it creates some curiosity tendency here.
Also the last chance here last chance for what again is create another
question.
So we have another chaos and tendency in the first two water at the
end.
We have a gift and gift itself.
It is not a very powerful reward but it shows that like it there is a gift.
So there is a reward for you next one divorce Vai to negotiate.
Avoid looking foolish.
So the vote again there either use negative words here divorce Vai to
negotiate again.
Same as the year we had an example like this never let these kind of
people into your life divorce way
to negotiate if you don't know these ways.
So divorce may.
So you can make the mistake and use this way and you are going to be
punished later for it and so on
and so on things that you already know.
Okay.
So there is a curiosity tendency here that you want is that we have to
know it.
So I don't make that mistake.
Next part.
Avoid looking foolish again.
Avoid looking foolish foolish itself.
Avoid is negative thought here and it creates a punishment for us.
If I don't know this way later there's a chance that I look foolish.
So that was all about those examples.
Now what I want to do is to try another example a lot deeper an example
from a successful company that
you may heard of that have some mistakes.
And here we are going to solve those mistakes too.
So let's take a look at the companies pioneer.
So they send me an e-mail.
Several weeks ago and it was the headline was written like this you
know what could we have done better.
Okay.
So this was the headline.
Now I'm going to show you that buddy here.
What they have or what they wrote in the mail itself.
So you get the idea that what is it about so we can solve the problem
easier.
So intimate.
They wrote Dear PR we have noticed that you haven't yet signed up to
use Pioneer's payment solutions
as we do our best to make sure our products fit our customers needs.
It's important for us to understand what we could have done better.
Please take a few minutes to answer a short survey.
Your answers will help us to offer you and others like you more of what
you need.
OK.
So this was the mail that they have sent to me that they sent to me.
And what are the problems here.
First of all as I said before in the previous example the most beautiful
sound to anyone is their name
and they wrote the name with the small letter not most.
Most of the people don't pay attention to this but I have seen a lot of
people who care.
Whenever there was a time that I didn't pay attention to this writing
people's name with a capital letter
a letter.
And every time that I did that I saw that they did they have a reaction for
it.
So the first thing that we can solve here is write it to be the capital letter.
It doesn't have anything to do with the cognitive biases much but it has
some negative effect on what
we are doing.
What could we have done better.
Okay.
So there is absolutely no curiosity here.
What could we have done better.
There are not.
There is a question here.
But the question itself is showing me that they don't know the answer.
And I have to find a solution for them.
So here not only there is no reward for me not only there is no curiosity
for me.
In fact in this headline I completely understand what is going on.
OK not only.
There's nothing for me here.
Also I have to be punished and think and think to find a solution for them
and feel the same survey.
OK.
So this is almost divorced possible way that they could write this
headline.
OK.
So the mistakes were curiosity and they wrote the customer name with a
low lower.
So how to make it better
example Pleo.
We owe you an apology.
Now we owe you an apology.
I have used this a lot.
Get this headline.
Catch people's attention.
Crazy it's like a bomb.
OK.
So first of all we have fixed this capital letter here and we owe you an
apology.
Why you owe me an apology.
What have you done.
What have happened that you owe me an apology.
And whenever someone is apologizing to you they are more or less
attracting or grabbing your attention.
Okay.
So if I see something like this I will click on it.
I would go inside and there.
They can say okay we are sorry that our system wasn't working for you
but we are looking they can give
me some reward.
That's okay if you feel the survey is this gonna happen.
They are.
They offered something.
If you feel this survey we can offer you a better deal.
But it wasn't a good regard art it need.
They need to represent a better divide.
But here we are not talking about the body we are talking about the
headline.
So anyway.
An example is this and it's gonna be very powerful comparing to what
they have used right.
So next one we'll try our new fast payment system.
Okay try it.
We are not going to talk about the capital letter again here.
So try our new fast payment system.
First of all what the hell is your fast payment system curiosity tendency.
Okay.
I want to know about it a fast payment system boom.
A revoir.
Okay so there's two cognitive bias here in this headline next one put.
We need your help okay.
This is the least that they could do.
We need your help.
Okay.
It creates just create city.
But what do you need my help.
Why do you need my help.
And you.
About what do you need my help.
Get it create two kinds of questions here.
And it is generating some amount of curiosity.
So more or less that was all about cognitive biases in headlines.
And if you have the chance you can practice this.
I didn't put practices for the cognitive biases in headlines because not
everyone knows the cognitive
biases and because of that I just wanted to make it as an informed
information as a just lecture that
we talk about.
All right so that was all about it.
On the next lecture we are going to talk about Aida and how we can use
the structure of Ida in the body
right.
So soon the next one.
156. Body
All right.
So welcome to another lecture on copywriting.
During this lecture we are going to talk about the idea structure and how
we can use this structure
in the body.
And also we are going to have a specific steps on how to write a great
body.
Also we are going to have an example so you can understand the whole
concept concept a lot better.
Right.
So let's begin.
So the structure of Ida was attention interest's desire and action.
So attention is part of our headline and the other three interest desire
and action will be inside the
body.
So what we have to do according to either system we have to somehow
create interest for our customer
and then transfer very to become a desire for them.
And finally at the end push them to make an action.
So how we can achieve there is another structure here that will help us
to achieve all these three a
lot easier.
Right.
So I'm going to tell you the sections that you should talk about in side
your body now that usually
there are two type of body about copywriting.
One of them is when you want to sell a product that has I think three
more sections at the top.
And if you want to just simply make and write an article or a blog post it
is better to not to use the
first three section.
I'm gonna show it to you in a moment.
All right.
So if you want to write a copy for selling a product.
The first section is a set starter.
Now in the example which we have we are going.
I'm gonna tell you what do I mean by starter day.
But this a starter is optional.
If you want to write an article you don't need to use it next month.
Explain the concept very short depending again on the subject.
It is optional.
Next one call to action optional most mostly use for selling products
especially inmates.
Right.
So these two yes that these three sections are mostly used for selling
products.
Now next part is common for writing an article and blog posts and so on
and so on.
So let's start with this story.
Show the problem in this story game so you will say in the story it
doesn't matter if it is real or
if it is not real.
If it is real it is better and it is more ethical.
But if you are just caring about the result here you have to tell a story.
And this story must show the problem and the problem must be
something that is mutual between this story
and your customers.
Okay.
So you should take a look at what type of customers are going to read
your article your copy.
And according to that point out to the problem came the next part is that
you show that there is a solution
you will not tell them the solution okay.
There is a solution.
You find the solution in this story as you are explaining yourself right.
There is a problem here and this problem does this and does that.
And after that finally we found a solution.
But you would not say that.
What is the solution.
Next part is how the solution will work.
Okay.
So you will give some facts or some numbers or something that.
All right.
This solution voice for example we had this problem and we failed over
and over and so on and so on.
But finally we tried some other way and we found the solution.
We found a secret sauce for it.
Okay.
So when we use that secret sauce we use that solution in our business
for example V.
So for example let's say for this 7 percent increase in our sale.
Okay.
And we had this benefit after that and that benefit after that.
In this part you are showing that this solution worked.
Okay next part is the revised.
So if you learn the secret sauce that I am telling you you can say you
can if your article is about
explaining in information you can simply explain the solution here to talk
about what is the solution
is that secret sauce.
Otherwise if you want to sell something that that the product is itself is
the secret sauce here you
should tell the rebar that what will happen if they buy or if they use what
you are giving them.
Okay so you will say they right and at the end you will tell the main goal
plus call to action plus
a scarcity price plus reason respecting tendency.
Now these two parts are from the cognitive bias.
So if you don't know it it doesn't matter if you know it you can write a
better copy if you don't know
it still you can make it right.
So and finally we are going to have signature K something from the
writer and if there is an actual
signature it's gonna make more connection make a better connection
with the reader.
All right so let's take a look at our example here the example is about
our marketing course which we
have here which you are in right now.
So I'm going to start with hey and the name of the customer if it isn't in
fact email.
Okay.
So I'm going to start with the starter.
I hope your Well I try to keep it short so I'm going to explain the concept
very short again a great
opportunity has opened for you to increase your customers by 10 a.m.
This is a concept very short about
what is this what I'm going to talk about here.
And after that we are going to have call to action.
Click here to take the opportunity right.
That's so why we put this here not all of the people have the time or like
to read a lot.
So some of them will just come in and bounce to affect them the most.
We are trying our best in less than two three lines to attract them to click
on the call to action game.
This is for those people but for the other people who are attracted and
want to read more the copy we
have the rest of it.
So this story when I started my first business nine years ago I failed after
three months because I
couldn't find my first 1000 customers.
Now most of the people have no idea why their business fail and have to
learn it the hard way.
I failed again and again until I met my first mentor and he told me the
secret about marketing.
Now all of this happened for me.
I started a video game company and riff actually we didn't either.
We failed after three months after the launch of the game but it took two
years for us to walk organize
the projects.
It doesn't matter.
I'm just explaining I'm just adding some more detail for you to know what
happened.
Anyway I found my mentor.
He taught me a lot about business about marketing so I could change
the game.
So you have two options.
Do what you do and learn it the hard way or learn the exclusive tips
about attracting customers during
this marketing course.
OK so I'm just telling that telling them that there is a solution here now.
Next how why this solution is working and I have to show it.
In fact if you have some facts that these solution that you find is working
is the best.
If you don't have any facts you can just tell them right.
So at this point I just made it up more than 87 percent of people who
have joined are getting resolved
by using these marketing tips and grab marketing tips to grab attention.
Now it is possible to use these techniques and all of this formulas and
structures that we have talked
about in discourse to grab people's attention but I'm not sure about the
87 person I just put it there
to make a point right.
So here I am trying to show that there is a fact that this solution is
working.
Next part I don't want to force you to improve your business and
increase your sale but you should know
this opportunity won't happen in life often.
So click here to join our marketing program.
One day left.
Now here give the call to action and we have a scarcity here in the next
one is stay strong.
And my signature for example.
So this is a sample of a copy for selling a product.
Now it can be in.
It can be as an e-mail marketing or it can be as some other way doesn't
matter copyrighting has a lot
of use.
As we talked about it in the first listen.
But anyway if you want.
Mostly because people use copywriting to sell.
And as we said the main purpose of it is to increase the sale and attract
customers.
So I tried to write everything.
Every example that we have here directed more to increase the sale.
Right.
So that was just a sample.
If you have any question about this simply right now go to the question
and answer section and write
your question.
I would love to answer them.
And if in any way you have any feedback for us any idea how we can
improve this course or you have learned
anything that it was useful for you go in the dashboard of this course
and leave a feedback for us.
We really appreciate it.
So that's all.
And hope to see you soon.
157. What you will learn
Welcome to the next section which is about copywriting for social media
platforms.
During this part we are going to learn six social media copywriting tips to
help you to write a better
copy.
More effective copies.
And after that we are going to have how to get fans to help you with
writing your copies.
All right.
So if you're ready let's begin our first lecture.
158. 6 Copywriting tips
So the first lecture that we have here is about six social media
copywriting tips.
And here we are in the creating section and the first tip that we have
here is to use active language
use verbs that end up inviting your audience to take an action.
For example verbs like get take click download all of them are inviting
your user to just take an action
take it must push the audience to make the action.
So here we have a bad example and a good example.
The bad one is for example our store is great.
Come visit us right.
The verb here is come visit.
Is this path.
But it is not pushing the audience to take the right action.
Okay first of all if someone read this sentence why they should come
and visit our store.
Okay so it is not a very good example but on the other hand we have
get cheap prices with high value
at our store.
Okay first of all it is inviting the audience to take an action get cheap
prices at our store inviting
them to visit their store.
But here is it.
It is providing a reason for cheap prices with high value right.
So these things need some practice.
You have to think about the business that you want to work on.
You want to do marketing and try to come up with some examples
practice them.
You can also send your examples to me and I can take a look at them
and together we can improve it.
Right.
So this was the first tip use active language.
The second one.
Keep it simple.
Use one or two syllables words.
Okay.
It is much better for B2C business to consumer.
The reason is because people want everything faster and easier.
Okay.
And writing complicated sentences will somehow stop them to continue
to read whatever you have written.
Right.
So if you use simple words simple words that have one or two syllables.
This will help you a lot to be more convincing.
And somehow it will push your audience to keep reading.
Write the next one is to ask questions from people that end up getting to
your business.
Okay now this is a little tricky you have to pay attention how.
What do I mean by that.
Some examples.
Would you do this if for example it happens to you.
Would you trust this product in these situations.
These are some examples that you have to add your own value into it.
So the questions must look you are really asking something from people
and this will push them to think
and want to know more about what you are talking about right.
So the thing is that for example let's say you are doing marketing for for
a hair salon right and you
upload a pose or you upload an image from someone who is working
there and you can write this down.
For example would you trust for example this person to work on your
hair and then continue with your
post with for example showing a video of how she is working on for
example on some what is hairs.
And this way this question a question like this will push people to think
about it alright.
If I was in this situation would I do it or not.
OK.
For example you are doing marketing for fast food.
They have a new product have Avenue sandwich and for example you
show us the image of the sandwich or
a short video about how they created.
And you can ask this question all right.
For example will you try this sandwich if you get the chance for example.
And even though that maybe most people don't write an answer for it in
their mind they think about it
and if they like what you are delivering what you are showing to them in
their mind something it will
push them toward your store all right.
Okay if I were if I were in that situation I would try this product.
So maybe next time that I see this for example fast food I'm going to try
to or maybe I will order it
online.
Okay so you can practice more on these questions.
They have a great effect on the audience.
The next one is that be specific right.
Some people when they write something they write it so complicated or
they create a lot of questions
inside it.
When you read it you literally don't understand what the writer meant.
So get to the point.
Don't confuse the listener right.
The bad example here is that let's say there is an even there is a say is
in our store.
Hey this is a bad example.
We are for example at the end of this a street whatever it is.
Ask us about our sale right.
This can be a copy for an ad but a bad version of that.
Now how we can be more specific in this sentence.
Okay.
We are at this address.
Explain the street the exact number for example we are at this street
and no building number for example
25 beside this fast food for example K very specific.
So everybody who read this sentence easily they can find you.
Ask for example our manager ask Jim about our special offer.
Right this way whoever come to the store for example they know that
right.
We saw your ad and we wanted to ask for example your manager or
your salesperson or Jim about your special
off right.
This is more specific when you tell people something like this it will be
much easier for them to do
what you ask them to do.
Right.
The next thing is the call to action CTA direct people to the next step.
What they should do next both on local and online even on your
website.
Steps must be must be clear about the online part.
We are going to talk more about it on the web optimization section but in
general whatever you're asking
people just make sure that at the end of each part at the end of each
section have a clear call to action.
Click here to do this download.
Click here to download your file and at the end of the file you can for
example send us this according
to what a strategy you have in your mind to do the marketing.
Just make sure that when you want to write a copy the call to action be
very clear right and show exactly
what the listener has to do next.
The next thing that we have here is the formulas for social media
copywriting right.
One of them is p a s pass which is not very popular but it's very
interesting and very effective.
And the other one is either which most people know about it.
Most will use this one because they know more about this one but both
of them are very effective.
So the first one P.S. or pass it starts with the problem a stance for
agitation and as it stands for
solution.
So let's have an example.
The first part is the problem your leaky sink.
This is the problem.
The second part is draining your wallet agitation part you have to make
an other statement to make the
problem much much more force right.
So your leaky sink is draining your wallet.
Now the solution we will fix it for you.
Call us at this K remember on the previous part we said we mentioned a
clear call to action J.
Call us at this number right.
It is very clear.
So you have a problem.
The agitation part that make made it much more wars and this is a
solution.
And here you have a clear call to action what the listener should do
next.
So the nice thing is that the either version which is about a is the
attention IE is the interest the
is the desire and a is the action.
So let's have an example here.
The first part is attention got dirty laundry.
Now remember that all these questions bring attention.
When for example imagine that someone is walking in the street and
you are passing by that person and
then you're passing just ask that person a question immediately grab
their attention.
Hey hey do you know what time is it.
For example immediately you grab the attention.
Try this on social media when you want to leave a comment for
someone to leave a question you will grab
their attention right.
So got dirty laundry.
The second part is the interest.
We will clean it for you k now it's a solution part as you had here but it's
the here we call it in
the second version.
Call it interests or you can call it the solution.
We will clean it for you.
Right now you have being something is something that includes the
desire right.
You said that for example you asked the question about a problem.
Now you offered a solution which is the interest part and now you have
to add some more value to eat.
Some reward additional remark to increase the desire right.
So.
Okay I want you to fix my problem but when you say something like this
I really want it now okay.
Enjoy free coffee and Wi-Fi while you waiting right now this increase the
design.
Okay so for example most of the time waiting for the laundry to finish to
clean up it will take time.
It's really boring.
But now it will not be boring.
They have coffee free coffee and Wi-Fi so we can spend time there.
Right.
And then action.
Visit us at this for example league or call us at this at this number.
And so on.
Right.
So both of these two.
Both pass and either they are both very effective and very powerful.
Try to practice and if you have more questions about it you can write it
for me.
All right so that was all about this later on the next part.
We are going to have an assignment but after that we are going to learn
more how we can use the help
of our audience to write a better copy right.
So if you are ready let's go for the next part which is our assignment.
Assignment: Assignment
15 minutes to complete24 student solutions
Welcome to the next assignment which we are going to practice and
learn more about copywriting.
159. Use feedbacks to write copy
So during this part we are going to talk more about how we can get help
from our audience to write a
better copy right.
So here we are in the second part of our social media copywriting.
And the thing is that when you write a copy when you upload posts on
different social media platforms
people will have some respond to people who will have some feedback.
OK.
So it is important to understand what they think about it.
What is their feedback about our product or the service that we are
delivering.
Do they like it did they hated.
Maybe they like the general idea but they hate some small part of it.
It is important for you to understand that from a marketing perspective.
So here the first we have some steps.
The first step is to identify what people want.
Now it's important.
If you fail at this part you are going to have a lot of problem.
You're going to deliver something that first of all people don't even need.
Right.
You will talk about some things that people don't care about.
You will write copies that no one will read.
Right.
So it is important to identify what people want.
OK.
It is important to provide what they really need.
I have seen a lot.
Yeah I have seen a lot of businesses that they fail at this part.
And after some time they really went to the right duration and they faced
a vault in front of them.
So after you identified.
Now first of all how you can identify it.
Listen to them right.
They will give you feedback.
If they don't give their feedback normally ask for their feedback Hey.
For example what was your idea about this product.
What was your idea.
Was this service.
Did you like it.
Did you think everything about it is fine nowadays.
A lot of businesses are looking after reviews after feedback themselves.
All right.
So this is important for you as a digital marketer understand this part
very well.
So now that you identified it give them what they want.
OK.
So they may say right we want you to for example speak about this we
want you to deliver this kind of
service or this kind of provide this kind of product to us.
And as a person who want to write copy you can try to add what people
need you to talk about in your
post in your in the copies that you are writing.
All right.
The next part is to pay attention to their feedback.
Now the thing is that not all feedbacks are valuable some people just
write something.
Some people just they have some idea but it's not going to be very
effective on the business or on the
marketing.
But some people really give good feedback.
And if you use it to improve the product to improve the posts that you
are off loading to improve the
marketing system it will it will change things for you.
This happened for me before.
Whenever I launch a new product I try to listen to people.
Not to everybody because some people just speak about their own taste
which may not be relevant but
some people really point out two major problems.
And I have faced these situations.
I saw the problem that people were mentioning.
I fixed it and then I saw a huge change in my audiences.
They started to like it more.
They started to bite more and so on.
They use the feedback to create more content.
Again now that you have their feedback they said all right.
They talked about something they point out to some special elements in
your business in your marketing
or product that you are providing in your services.
Now they start to talk about those feedbacks.
OK.
It really makes your work easier.
They speak about what people want and beside that fix the problems
that they mention in negative feedback.
All right.
Which I talked about it right now.
So in general try to identify what people want.
OK.
Give them what they want and wait for their feedback.
When you hear their feedback.
Use that feedback to create more content.
OK.
Use that feedback to write better copies.
All right.
So that was all for this lecture.
If you have any questions do not forget to contact me write a question
for me and I will see you in
the next 1.

Section documents
6 Social media copywriting tips
Copywriting for social media can be a bit different from
normal situations. In this part, we will learn and practice 6
copywriting tips for social media. I wrote it with bullet points
so you understand easier and later you can review them
much faster.
• 1- Use verbs (active language)
• verbs: get, take, click, download = action
• Bad ex: Our store is great, come visit us
• Good ex: Get cheap prices with high value at our
store
• It must push the audience to make an action

• 2- Keep it simple
 • Use 1-2 syllables words
• Very good for B2C

• 3- Ask questions from people that end up getting to

your business
• Would you do this, if it happens to you?
• Would you trust this product in these situations
• Questions must look you are really asking
something from people, and this will push them to
think and want to know more what are you talking
about.

• 4- Be specific
• Get to the point, don’t confuse the listener
• Bad ex: We are at the end of this stress, ask us
about our sale
• Good ex: We are at this address (explain the
streets and the exact number), ask Jim about our
special offer

• 5- CTA
• Direct people to the next step
• What they should do next, on both local and online
• Even on your website, steps must be clear

• 6- The formulas for Social media copywriting

• PAS:
• P: Problem
• A: Agitation (make the problem much worse)
• S: Solution
• Ex: Your leaky sink | is draining your
wallet! | We will fix it for you, call us at this
number
 • AIDA
• A: Attention
• I: Interest
• D: Desire
• A: Action
• Ex: Got dirty laundry? | We will clean it for
you | Enjoy free coffee and wifi while you
waiting | Visit us now at this link

Get fans to write copy for you

One of the important tasks you have on social media
platforms is to connect with people, understand them and
then present the product. Get in touch with them and see if it
is what they all wanted. It may sound a bit confusing but
don’t worry, we are going to learn more about it. Bellow you
can see general instructions to know what you should talk
about on social media.
• Identify what people want
• It is important to provide what they really need. I
have seen many businesses that they failed just
because they provided something that their
customers didn’t need.
• Give them what they want
• Now that you know what they want, deliver it and
wait for their response
• Pay attention to their feedback
• Not all feedback has value but some have and if
you pay attention, they will tell you which way you
should go
• Use the feedback to create more content
• Speak about what people want
 • Fix problems the business has from worthy
negative feedback

Section document's address

Heyyyy thereeee :D
To access to all the documents, summaries, links and so on
click on the link below:
https://pouyaeti.com/instagram-marketing-course-grow-
page/
163. Pro username
Welcome to the second lecture on Instagram marketing.
During this part during this lecture we're going to talk about how we can
select the best suitable and
available user name for our PAGE So user name or handle.
Some people call it Handel is one of the most important factors to have
a successful Instagram page
because user names will affect on S E or or search engine optimization.
It means that if I select my user name the best use an impossible my
potential follower.
When they are searching for me on Instagram they will find me much
more easier and also beside that
if people search for my user name on Google they can find me too.
Let me show you.
If I come to Google and write down my user name pretty and go to e-
mail us for example.
As you can see these are some of my posts from my instagram page
that is available here.
It means that if you do not select your Instagram user name right.
You may lose a huge amount of followers right.
The potential of having a huge amount of followers.
But there is a problem here because there are a lot of people on
Instagram.
You may have a lot of great ideas for your user name but they may not
be available to solve that.
We have several days several several tips and techniques that you can
use to have your suitable user
name.
So let's say that your name is John Smith and then you write them write
your name and last name as one
word for user name.
It will tell you that it is already taken how you can fix it.
The first way is to use dots or under a score between your names.
It can be John Dr. Smith or John score Smith.
Now for me I am using both both of these techniques for my personal
page and my public page for my personal
page which is my friends and family.
I'm using junk I'm using per year that's 80 and for my public page which I
share.
Marketing and business is software I use PR on their score.
I will show you in the moment.
The next way is to use initials for example Jennifer Lopez is using J Lo
or like J.K. Rowling.
Here you can use in our example you can use J.
Dot Smith or John dot s for example.
The next one.
Use your niche.
Let's say you are a designer and you are promoting your designs you
are uploading posting your designs
in your Instagram page and I am looking for a designer.
But if your user name is John Smith I cannot find you as a designer.
But if you use John that designer I can't find you.
Way way simpler right.
So it's a great idea if you have a page that you are promoting a product
or you are doing something.
It's not about your personal life.
It's about a work that you are doing.
It's a great way to use your niche because it will increase the chance to
attract new followers.
The next way is to use your website domain.
Now I'm not suggesting you to use this unless unless you have a
powerful website which has a huge amount
of traffic daily.
Right.
So if you have a website a powerful Web site that you can use that
traffic in your Instagram it's a
great idea to use for example John Smith dot com.
Otherwise don't do that.
It's not going to help you.
The next one is to use country or location.
For example Nike does that a lot.
Nike that U.K. Nike dot us.
So if you have a brand if you have a business and it is located let's say
in Germany you can use that
as a location at the end of your username.
So this way people understand that.
All right.
This brand is in Germany right.
This is gonna be really helpful for your user name for your followers and
people who are looking after
you.
So how you can find out that the user name that you're looking for is
available or not.
There are a lot of websites and application out there that you can go
there.
Write down your user name and they will tell you that it is available or
not.
But the best one is Instagram itself.
So let me show you here.
Let me go to my Instagram
and all right here I am in my Instagram and I will go into edit page at the
top as you can see here
on the second line it is written user name in front of it.
My user name is Pia underscore.
Now let me change that to does it.
Right.
Which I know it is not available because it's mine.
So when I write my user name and at the top it is often done when I click
on done.
It will tell me that this user name isn't available.
So let me something.
Let me try something else.
We are 80 as one word.
Right.
And I will click on done.
Again this user name isn't available.
So this way I can't change my my user name and also I can see if it is
available or not.
So let's go back to what it was in the first place and when it is available it
will accept it and it
will direct you again to your home to your profile page.
All right.
So there is one important tip here that I want you to pay attention.
Your username must must must be very easy to read.
Very easy to understand.
It means that if you select a complicated user name a long one a user
name that it is very hard to understand
and read you are going to destroy your Instagram marketing.
All right.
Let me show you an example.
There is a great actor that I am a huge fan of him and it took me a long
long time to find him on Instagram.
His name is Jim Parsons.
He is playing in the big mystery series and this is his Instagram.
As you can see here.
His username is the real Jim Parsons right.
So all of the four vaults in one as one word in the user name.
All right.
This is really hard to read if I am guaranteeing this to you.
If he wasn't if he wasn't this Daryll is not going to help it.
To show your followers that this is the real page right do not use their
real in your user name because
it will just make it hard for your followers to find you and it will make it
hard for them to understand
what the hell is this username.
All right.
Let me show you another example to make it more clear before I talked
about Gary V in the first lecture
Gary V or Gary Vaynerchuk.
As you can see his last name is very difficult to pronounce vain or
Chuck.
All right.
So if it is all in one word it is it will take several seconds for you to be
able to read it spell it
and understand it.
All right.
Before that before I see his Instagram page I knew Gary V I and I knew
that I had no idea what the hell
was his last name but I when I wanted to mention him to someone to
one of my friends for example I would
tell Gary or Gary V because this was simpler it was easier for me to
understand and to remember the
reason that I told you to follow him because this guy know exactly what's
going on.
He knew he know this that his last name is very hard to understand.
Very hard to pronounce.
That's why in his Instagram he divided it into three parts.
Vai nor Chuck.
The moment I saw this it's done.
I remembered his last name.
I could pronounce it and it get easy for me right.
So this is why I'm telling you do not use complicated user name because
it's going to destroy your marketing.
Then when it gets when it get hard for people people won't do it.
Okay.
When your user name is hard to find people will not find you.
So that was all about user name.
On the next lecture we're gonna talk about.
Name.
It's gonna be in a small lecture.
Because there's nothing complicated about names but we are gonna
review it.
And as a practice for this lecture I want you to go through your
Instagram channel and try to do your
best to find the most suitable and available user a user name out there
right.
Try several names.
Try these ways that we talked about these tips that we have talked
about in this in this lecture.
And maybe if you already have a page maybe you can find a better user
name which is suitable for your
profile right.
So that's all.
And see you in the next lecture.
164. Pro name
All right name selecting a name is much much easier than selecting a
user name.
And that is because when you want to select a user name there are
many different limits.
For example you cannot use capital letter in user name.
You can not use the spaces in user name.
Maybe you select a user name that is already taken and you cannot use
it.
But here in name you have none of these limits and you can easily
select a name with capital letter
whatever you like.
Right.
So for example for me my user name is put on this score 80 and my
name on Instagram is PR space ATV
capital letter.
At the end of each word names does not have any effect on SEO.
All right.
So don't care about it a lot.
It's just showing your name.
Now some people will select for example their field of business or
Danish instead of their name.
Or if you are if you are a company or if you are a brand you can use that
name instead of personally.
Now let me show you in my Instagram how you can select your name
how we can change it.
And you can change this information in time we like.
Right.
So let me come to my Instagram here and right again.
Same as user name.
Go to edit page and the first line as you can see it is used in name.
Now let me change that to only my name here and then I press.
Done it is done.
And as you can see under my image it is written here.
OK.
Let me change that to.
Again what it was.
What it was before
and again when I'm done I will click done.
And it is change.
You see it is as simple as that.
Now if you if your page is verified your blue mark verified Mark will be
appear in front of your name
on desktop.
That's Mark will appear in front of the user name.
But here on phone on mobile it will appear in front of the net.
So that was all about name and on the next lecture we are going to talk
about profile domains and how
you can select the suitable profile image according to the type of your
profile.
Right.
So we have to type which you are going to talk about them in the next
lecture.
That's all.
And see you in the next one.
165. Profile image
Welcome to another lecture about Instagram marketing.
During this part we are going to talk about profile how we can select a
profile image.
According to the type of our profile so profile inmates must be simple
and easily understandable for
people.
It means that if you select a complicated image an image that people
can not understand it you are making
it very hard for your followers to remember you and to understand that
right.
This inmate is about your profile right.
So we have to type of page here.
Person focused and company focused.
I have paper several examples for each of them for you to see and
understand what is a good profile
inmate and what is a bad profile inmates according to each type.
Right.
So the first one you have seen this a lot during this course till now.
This is Gary V.
Now this is apparently a person focused all this page is about Gary V.
His mindset whatever he is doing.
All right.
So it is not about any brand brand.
It is not about any company.
Gary V.
He has venture media and some other companies.
But this page is this specifically about himself.
That's why we only see it portrayed from his face so some people have
a personal page a person Focus
page and four e-mails they are using a far e-mails of themselves
standing somewhere in the street or
somewhere.
And it is very hard to understand that right this person is for example
Gary V because when it gets
a small you can not see the face right.
You can see a guy only standing there.
Next example there OK.
As you can see in this image it is a bit hard to see his face but he he
showed part of his body because
he is there right.
And he has to show his body.
But anyway it's an example here.
The next one is Oprah as you can see it is focused on her face so you
can easily understand what's going
on here.
J Lo You see it's only her face neck up Elon Musk as you can see it
doesn't matter how small this image
is you can easily understand that it is Elon Musk.
If you see it on your phone or like now on desktop you can simply
recognize all of the examples that
I show you right now.
There were person focus.
Now let's take a look at company focused so the first one is Nike a black
inmate with their simple logo
in the middle.
When you see the moment you see it you you can understand you can
recognize that this is Nike page under
one second.
This shows that they selected the right image for they paid.
Some people will select a complicated image for themselves for they
profile and they make it very hard
for their followers for people to understand to find them.
All right.
The next one is McDonald's.
The moment you see this logo you understand that.
All right.
This page is McDonald page.
The next one Udemy simple logo.
You can completely understand it under seconds Mercedes Benz.
They are using only their logo.
Tesla.
They're using only their logo.
So what they want you to do now think about your page and find out
whether or not you want to be person
focus or company focused.
And according today to that select the most suitable image.
And before that let me show you how you can change how you can
select or change your m8 right.
So I right now in my profile.
And again I will click on edit profile at the top and at the top again under
my image there is a blue
takes return change profile photo.
Now I can choose from this list.
I can choose from my library or I can simply take a photo right now.
As you can see me here.
Right.
So if I use it if my page is a person focused this image can be very
good.
So you see people can simply if p if people know my face.
They can simplify recognize me when they are scrolling in their home
page or they're searching for me
in their search part in the magnifying glass at the bottom.
They can simply find me they can see my face and all right disappear.
OK so that's how you can change your profile image.
So what I want you to do find out whether or not you are a person
focused your page is personal focus
or company focus.
If you are a competent focused pooper and you made with this size try
to use it.
First of all it should be a square size.
Do not use landscape or other sizes.
Use it and a square size.
I can suggest 500 pixel by 500 pixel is a great size for that.
Of course here in Instagram it will get smaller.
It will get one hundred fifty pixel by one hundred fifty pixel but I strongly
suggest you to use a bigger
square image for your profile.
It's gonna be much better.
Right.
So that was all about this part and I hope it was useful for you and see
you in the next lecture.
166. Convincing biography
Welcome to another lecture on Instagram marketing.
During this part we are going to talk about the biography section of your
Instagram page and I have
to tell you that the biography part is one of the most important and
fundamental part A to have to create
a successful Instagram profile.
So let's begin.
Biography is what people will see under the image and your name and it
and it includes some takes with
emojis.
Now same as other places on Instagram you can not use links in
biography.
It means that if you write the name of your website in your biography
section it will not be clickable.
Gay people will see it but they cannot collect the most important tip that I
can give you about the
biography part is that do not use the biography section to sell your
product.
Use it to sell your Instagram page.
It means that you should write down your biography a way to convince
people to follow you at least do
not do that until you have a huge amount of followers.
Okay so now I'm going to give you some instructions on how you can
write a great biography.
The first one or two line speak about the river part of what about the
revolt revolt of following your
pate.
So what people will receive if they come and follow you.
OK I will show you some examples right now.
So you understand it better the next one or two line use it to explain your
page.
You can write this down the next one or two line you can use it to explain
your page.
What is your page about what do we like see in the posts.
OK.
What is a topic.
And after that the final section is the CTA or call to action section which
people use it like join
our newsletter buy my product watch my final episode and or follow me
and so on and so on.
Game you can take a look at your competitors in your own working area
in your field and see what type
of call to action they are using to call to action part is very important.
And in a moment I'm going to show you how you can use it to call to
action part is a bit tricky because
half of it is inside the biography.
And the other half is inside the Links section.
OK I will after I show you some examples.
I will go to my Instagram page and I will show I will show you how you
can edit it and where there is
the place.
So I have selected three example here for you reach the first one is the
best one.
And as you go down to Pulver the effect of the biography on people from
the marketing perspective is
going to come down to so first of all before I read these you should you
have to you must use emojis
in your biography.
Why.
Because when people see images they will understand it faster.
They will understand it easier and they will remember it longer.
OK.
So use emoji to explain.
Now as you can see the first two line remember the instructions that I
gave you the first line was right
next to one or two line was about about that page and after that we will
have the call to action.
So I give away cash cars and laptops.
Four hundred seventy five winners so far ten cars four hundred sixty five
cash and an electronics.
OK so the moment that a person who is in this page but didn't follow it
yet the moment that that person
see this two line he or she will think with themselves that right.
If I follow this guy I may win a car I may win a laptop or five hundred
dollar.
So what what will I lose here.
I'm just I will just follow this guy.
OK.
So the huge amount of reward will convince the person will convince the
follower the user to follow
this guy.
Now the next part is about section investor philanthropist Mensah read
one book per day.
OK simple you can understand what is Who is this guy and what does
he do what does he like and so on
and so on.
The next part is the call to action 8 million techniques and clique with a
hand pointing out to the
link.
K. So this is the best way that you can create your Instagram.
Instagram biography.
The next version is from Gary V.
Investor in Twitter Snapchat Uber and so on.
So the first line is more or less about.
But somehow it has some revived effect to Oh this guy is an investor in
tweeter Snapchat and uber several
great companies in the world.
So obviously this guy must know something.
So I'm going to follow him.
The next CEO of venture media and venture sports.
So it isn't about section completely about the next part an hour or two
the bottom best move you can
make in 18 Saab up or subscribe me up to my podcast.
It's a call to action combined by river.
So first of all he's telling me about the best move that I can make in the
age of 18.
So for the people between the range of 15 and 20 to 24 this is going to
work as a reward and then subscribe
me off to subscribe me in my podcast and listen it so I can come to his I
can go to his podcast listen
to it for free and follow him.
This is a great way.
This is another good way that you can create your Instagram biography.
The last one is not very powerful but well I brought it here as an
example for you to understand the
differences the stories can make people smile.
OK so it can be.
It's just a simple sentence about the page.
After that you can see his mail mailing address and is g mail which is
absolutely not necessary to use
it here.
And I have no idea why he did that.
The next part is the contraction.
Get my new magical book below.
Now this guy Zach King you may know him because he create very
funny videos and very entertaining and
because of that he has several million followers but he's from a
marketing perspective.
His biography is very bad.
OK why does he have several million followers only and lonely only man
only because of his content.
K. because what he created at the time was very special and no one
was doing that.
So this was about the examples that I am prepared for you.
And now let's go to my own Instagram page.
So I show you my own biography and then how you can edit that.
So this is my page at the first line as you can see I use emoji to show
that.
All right.
The first line is the remark I give away business and marketing courses
for free.
It means that if you follow me the least that you can get may be maybe
you have a chance to win some
of my courses which cost a couple of a couple of bucks and you can you
you can receive it for free.
The next entrepreneurs see author which is about me making
impossible possible again about my quest
my characteristics.
And after that I have my own call to action free marketing tips clique
within pointing hand to the link
below.
Okay.
Which bring the people to my life.
My own website a page that show shows a video about marketing.
Okay so this was another example of biography that you can learn from
and let's go to edit page and
here you can see uh the bio section at the Middle Gate the good one tip
that I can give you here is
that do not write it.
Here in the bio section because when you write here when you want to
go to the next line it will not
go.
It will write everything after each other.
So what you can do is to simply come to the notes here and write it in
the notes prepared the way you
want it.
Then copy and paste it in your Instagram right.
So this is one way.
Also if you are using other platform other phones you can use other
maybe some things like notes or
maybe some social networks like WhatsApp or telegram or library you
can write your biography there and
from there.
Copy paste it here and above the BIOS section you can see it is in the
website so the link of the call
to action you have to write it down here.
So that was all about the biography part.
Now what I want you to do as a practice sit down.
Think about what we have talked about here.
Use the instructions that I gave you.
Write down a good biography which includes river art video emojis which
includes the about section video
modules and call to action video or just now about call to action.
I forgot to tell you do not use a heavy call to action by this product.
Don't do that.
Okay because venue use something so heavy and hard.
People will not go after okay people will event the moment that people
feel that all right.
This thing that you want from them is very big and huge.
They want to eat but when you use a call to action which is very simple.
Click here to join the competition for example.
All right.
There is a reward inside it too when you use some type of or watch this
video.
Some small call to actions like this.
People will follow it right.
So that was all about this part.
Do the practice and on the next lecture I'm going to talk about how you
can convert your pace from personal
to business page which has a lot of benefits there and you need to do
that.
So that was all.
See you in the next lecture.
167. What is reward
So before we go forward to the next lecture let me just make something
clear here.
When we say revoir.
We are not specifically talking about giving our products for free or
discounts or giveaways things
like this.
We are not just focusing on these things when we say river by river art
we mean that customers will
receive something that they value something that they want something
that they like it can be anything.
For example someone asked me that I have a travel agency and what
type of reward I can put in my biography
section.
I don't have any product to give to people like physical or digital product.
I just thought about it for a couple of seconds and told him that it
shouldn't be just physical or digital
product.
It can be anything you can let's say put some discount for your next
tools or create a group and a group
of people to have an exclusive tour around the city.
So there are a lot of things giving information about the best tours you
have during the year and so
on and so on.
So what I want you to do here is to be innovative.
Think about it.
Try to put yourself in your customer's shoes.
Okay.
And one other thing that you can do which is gonna be very helpful.
Actually there's two.
One of them is to look at your competitors.
Look at all the other companies in your own niche and see what they are
giving away.
Is it their product.
Is it discount.
Is it information.
For example let's say you have a pizza shop.
Okay.
You cannot give let's say pizza for free but you can give people free
delivery.
Right.
So in any case you can find a way to create a reward that people value
your customer value them.
OK.
One other thing that you can do which is really helpful for you to find out
what is the best reward
for your customers is that get in touch with your customers ask them.
Ask 100 of your customers.
Ask them.
All right.
This is our business.
What do you like the most gay.
What do you what type of reward if we give you you will value the most.
Just ask them.
You give a survey or just a one on one ask them gay.
This is gonna be really helpful for you to understand the best reward for
your customers and what to
write on your biography section.
And also you may say hey Priya I don't have any business yet.
I didn't start the business yet.
OK.
I don't have any customers.
So what shall I do.
How can I understand what is the best for you out here.
There are tons of other businesses doing the same thing more or less
exactly the same thing that you
are doing.
And they have customers go to their business go to their customers.
Okay.
I have done this a lot in online markets.
We have started an online market for designers and all right.
We didn't have any customers.
What did I do.
I went after other markets that they're already there.
And I ask their customers that.
All right what do you value the most.
What will be a good reward for you if you receive it.
Okay.
So this is something that you can do.
And by making this by doing this research you can find the best answer
for creating a reward in your
biography section.
Right.
So that was all on the next lecture.
We are going to talk about a powerful tool which lets you to have
multiple links in your profile.
So that was all seen the next lecture.
168. Link tree
Welcome to the next lecture.
During this part we are going to talk about a powerful tool which helps
us to have multiple links in
our profile.
So as you know it right now at the time that I am recording this lecture
you have the ability to put
only one link in your profile.
OK so here I am in my page my own page.
And as you can see there is a link here I can come to edit profile here
and change this link.
Here it is.
OK change his address.
But what if I need to add more links.
Basically with the default on Instagram this is not possible but there are
many situations that you
can use multiple links here.
OK.
So what type of situations if you pay attention to good pages on
Instagram people who are very active
in marketing.
If you pay attention let's say for example let's say Gary V he record a
new video and he uploaded on
his YouTube channel.
So what did what does he do here.
Upload a post on his profile and he say all right I uploaded a new video
on YouTube.
Click on the link on the bio link so you can visit my video later on he
upload it.
He recorded a podcast and how he uploaded it.
And when you want to inform his followers he again say Okay I have
recorded a new podcast to access
it.
Click on the bio link.
So whatever they want to do they use this call to action.
They use this link on their profile.
But what if you have a list of links there.
Let's say the first one is your YouTube channel.
The second one is your blog.
The third one is your podcast the fourth one is your shop.
The fifth one.
And so on and so on.
You can go as much as you want.
So what if we can do something like that then you don't need to.
First of all you don't need to change your bio link all the time.
And also your customers will understand this much better whenever
they click on your bio link a page
will open.
There are several buttons there.
They can easily read.
All right.
YouTube podcasts shop a blog.
So on and so on.
OK.
So the tool that you are going to learn today is going to do this for us.
Also if you are a developer if you know how to write codes and how to
create a landing page you can
do something similar as this product by yourself.
But in this lecture we are going to focus on this.
So the name of this tool is Link 3.
Now the address is link t r dot double E as you can see at the top here.
So when you come to this page first of all log into your Instagram
account because it's going to jump
into Instagram and ask you to authorize the permission.
But anyway you come into this page.
So you have to click on sign up with Instagram here
OK it will jump in to your Instagram so I have to add an email here.
So I'm going to add
one of my e-mails here and I agree to the terms.
All right so
OK.
So this is the link that this tool this Web site is providing.
So whenever I want to use this landing page to have several links on my
profile I must insert this link
instead of any other links that I have there.
OK so this is my own address.
When you create your own page in leaf 3 you will have your own
address and it has a small tutorial here
as you can see here is is it and a start by creating your first link.
So if I click on the spot in here I can create a link.
Now let's say
YouTube.
All right.
And here I can come and write down my YouTube channel.
So let's say for now I'm just gonna write down YouTube dot com maybe.
Now as you can see I can turn it off.
Here is the landing page display.
You can do make any changes and you can immediately see what will
happen here.
Game Link TV has also provision that you can pay.
But this is the free version and free version.
You can use it but it's a little limited.
And also the logo of linked trees at the bottom of the page.
But I suggest you to use the free version and after a while when you get
used to it then you understand
how you can benefit this tool the most then go for the paid version which
is not much it's I think as
far as I remember it is six dollar per month.
And it gives you a lot of analytics.
It's remove the logo here.
It gives you a lot of themes lot of different colors and so on and so on.
OK.
All right.
So let's create another link here.
You can click on the button at the top and write down your title.
Let's say block and address will be
free T dot com my own Web site.
And it is active here.
Let's create another one.
Let's call this one.
Shop
and the address is going be we A T dot com slash shop.
So as we can see the first one is OK.
Sometimes you have to refresh the page because the thing that you see
here is not going to it may not
be matched with what you have on the sitting here.
So just refresh the page if something doesn't look right.
So as you can see blog isn't the first one then is shopped into youtube
so I may say that.
All right.
My Youtube channel is the most important one.
So I want it on the top as you can see it came on the top.
Now as you can see at the right side of each link there are a couple of
buttons here.
So the first one is a clock icon.
And if you click on it it will tell you that you can just schedule a link that
appear at some time and
go away but sadly it is not available on the free version.
So if you want to use something like this you have to go to the paid
version.
The next one is the analytics.
It is telling us how many people clicked on this link and if you again.
Also at the top which you can see it is written pro if you go to the paid
version.
If you go to the Pro version it will give you more data about from there
people clicked on your link
to age and et cetera et cetera.
And the last one is a delete button that when you click on it you can
delete the link.
So more or less this is the whole idea of link three.
So let's go for the next one which is sitting right now here as you can
see there are different themes.
You can select the different themes and as you can see here it is going
to change.
This is with Instagram colors and so on so that you can create your own
theme but it is only available
in the proverbs.
So let's say you have a brand you have let's say two or three main
colors that you use.
And here if you go on proverb which if you come click here and you see
this is a free version
it can scroll down.
All right here.
So these are the benefits of the free version.
These are the benefits of the paid Verizon for six dollar month.
And if you are using your Instagram so much if you're making money
from me I suggest you to use it as
paid version because it's nothing it's not much.
And you can and much more from using this too anyway if you come
here you can change the colors you
can change it seems create you create your own theme and use it.
So let's try it.
Let's take our link here.
Oh sorry.
Let's copy a link here and go to Instagram.
It is profile.
Come to the site here and submit.
So.
All right.
So as you can see the link here is changed.
It is linked three slash creative which is my own link on link to dot com.
And if you click on it it will jump into the landing page that links to
recreate it for us.
It's also look really nice on phone too.
So let me jump into my Instagram here and see how does it look on
iPhone
OK.
So I mean my page right now I'm going to click on the link here.
Right.
That's it.
As you can see it's very clear very obvious call to action buttons.
The title is very clear.
So for a person that I have that is using a lot of different links as I said
YouTube podcasts blog shop
new products anything OK you can use links re to have multiple links on
your profile.
All right.
So more or less that was all what I suggest you to do right now go into
link three just just practice
it.
OK play with the tool a little bit.
Even if you don't want to use it on your page just try to get to know it
because later on maybe you
need it.
And if you practice now later you will remember it and it's going to be
very much helpful for you.
Right.
So more or less that was all.
And see you on the next lecture.
169. Start your business on Instagram
Hello again and welcome to another lecture on this Instagram marketing
course.
So during this part we are going to talk about how we can convert our
page from personal into business
icon.
And this is one of the most important things that you must do.
If you want to get successful at Instagram marketing because the
information that you are going to receive
that tools the things that you can do with business icons is much much
different.
We have personal profile.
So what we have to do the very first thing that we should do is to create
a Facebook fan page and you
may ask why.
Because when you want to convert your Instagram page to a business
provide Instagram will ask you to
connect it to a fan page on your Facebook.
All right.
So let's go to my Facebook.
As you can see here we are.
And at the top on the right side there is an arrow.
If you click on it and then you will open.
And here you can see create a page.
So click on that and here it will ask you to choose a category.
Now later at the end of the course we are going to talk about how to
create if a good facebook fan page.
But for now we will just select something and go on.
OK.
So let's say that we are just a public figure or let's say public figure
game.
Now you can write down the name and choose a category here.
Let's say I am
right.
Entrepreneur OK and my name is let's say you.
Eighty one line.
OK so get us started.
That's all you have to do.
OK.
It will tell you to upload a profile photo upload a cover photo you can
keep them all right now but
later you can come back and fill them out if you want to use this page.
But for now as you can see it will give you some tutorial that right what
you should do.
But anyway as you can see our Page is ready in less than one minute.
Right.
So this is a first step that you have to do in order to connect to convert
your Instagram to Instagram
personal account to a business cycle.
All right.
So just a second let me turn on the recording on my phone.
All right.
Here we go.
So here we are in Instagram.
And right now I'm in one of just one of the pages that we had we start
we.
I have created a couple of months back but we didn't use it anyway.
I just want to come convert it into I am going to use this page to convert
it into business.
I can show you guys how we can do it.
So here the first thing.
So the first thing that you should do at the top on the right side there is
the setting button click
on that and come a little down and as you can see here at the button no
third.
And the third one from the button is return.
Switch to business profile.
So click on it.
Welcome to Instagram.
Business tools new blush is the name of the page.
OK.
So click on continue.
It will give you some information that what you can do with business
profile.
OK.
So you can see some analytics about your followers.
You can create promotions at action a call to action buttons and have
your contact information.
Let's say your business you have a let's say you have a shop you have
a pizza shop.
Gay and here with business profile you can add the direction of your
store.
You can add the direction of your shop.
You can write down the phone number of your shop and et cetera et
cetera.
So these information is going to help you a lot in your Instagram
marketing.
So click on continue here.
Instagram will ask us to connect it in with a Facebook fan base.
Now already this account is connected to my Facebook account so I
don't need to do that.
But here I come.
And as you can see the second one here is is it an I.T. engineer.
So I'm gonna click on it and at the top I click on Next.
All right so here it is asking us a couple of information.
Our email our phone number and our address.
So I'm just gonna write down my email
and let's say
just some address.
I just want to show you something.
It's not
it's not uh I'm not doing it for the sake of information.
I'm just want to show you the point.
So I'm click on done.
Oh sorry.
I have to add another code here
OK.
Well think for a second.
And that's it.
Congratulations to us.
We have converted our page into a business icon.
So as you can see they have the last information that I was writing.
Phone number e-mail and the address as you can see at the top here
under the bio section it is written.
Call e-mail directions.
OK.
So if I click on direction it will show the address on the map.
If I click on email it would jump into e-mail so I can send an e-mail.
And if I click on call my followers will have the ability to call the phone
number.
All right.
So this is a very useful feature of business profiles.
Another thing at the top if you pay attention to issues and promote now.
OK.
This button is added.
So here you can create some ads from inside Instagram and do some
promotions.
OK.
Later on on the ad section we are going to talk about it.
We are going to just go deep in it and try some ads.
But for now I will just show you around and tell you what have added to
this business account.
OK.
So to show you.
To be able to show you the analytics.
I'm going to jump into my other account so it's more or less the same
thing.
But here because I have users and activity I can show you some I can
show you the analytics too.
So at the top if you pay attention it is within seven hundred ninety four
profile visits in the last
seven days.
OK this is one of the information that you can receive from business
icon.
Again at the top on the right side there are two buttons.
The first one on the left is the analytics.
So click on it and it will open under another page insights.
And one thing I want you to pay attention to the whole idea the whole
concept of this analysis more
or less will stay the same.
But Instagram will change the view of it.
The design of this page many many times almost every month they will
change it.
OK.
So if you come here and right now you are seeing something different
from what I am showing you.
Don't worry it's the same thing.
Instagram just change the design change the UI.
Right.
Maybe they add some other features.
OK.
But more or less it's the same thing.
So at the top you can see there are three buttons activity content and
audience.
So right now we are in an activity and you can see here it is used in their
interactions almost 800
profile visits website clicks e-mail cliques nothing discovery harmony to
how many icons I have reached
during this during April 19 till April 25.
Nine hundred and ninety people.
OK.
How many are the impressions and so on.
OK so this is the first one and one of the important things as you can
see here is that in the activity
at the top part when it is showing gain traction as it is showing us on
which day of the week we have
more interactions.
So let's say on Monday you have a very good.
Okay let's talk about what you have here.
On Friday my followers are most active.
So if I want to do something important let's say I want to put a livestream
and introduce my next product
to my followers.
I'm gonna do it on Friday right.
I'm not going to do it on Monday or Tuesday because at that time my
followers are less active.
So let's jump into the next topic here.
Click on content now here on content it will give you some analytics
about your posts about what you
know about your posts about your stories.
Things like that so far post this week and you can see how many reach I
had on each of these posts.
I can click on see all here and see all of the impressions on most of my
posts during the last year.
I don't have any a story right now.
If you have any story it will show you the analytics about that.
If you have any promotion again it will show you the promotion and
analytics here too.
So let's go for the next one.
The audience.
So on the audience section you can see the number of followers how
many followers increase.
Comparing to the previous week what percentage of them are men or
women.
What is the age range.
So this age range here is very important and very useful later on when
you want to create promotions
when you want to create ads.
We can come here and see the age range and when we want to create
ads we can select the best age range
for our ads and this will help us a lot not to waste money and resources
on the different age range.
That is not our target customers.
Okay.
Later we are going to focus on that.
We are going to talk about it a lot more.
But for now let's just go around and the next part we can see the top
locations from cities and countries
and how active are my followers.
According to the time.
Okay.
Now here you can see the hours I can go on Friday Saturday so Sunday
and you can see on the hours that
on which our day are mostly active.
So this is again very helpful.
You can see the days to now this was all about the analytic part here.
There is another analytic part that is helpful.
So let's come on one of these posts here.
For example this Charlie among your posts and at the bottom of this
photo you can see there are two
things added comparing to the personal profile.
So the first one on the left is view inside and the right one on the right
one.
E promotes.
So if I click on promote I can create an ad and promotion.
I will promote I will be able to promote this post on Instagram feed for
people.
Okay.
So what.
Right now let's click on view inside.
Now it will quickly show you some small insights about your posts and if
you just click on it and scroll
to the top it will give you more information.
So how many interactions do did you have through this post.
How many people followed you.
How many people did you reach with this post.
How many interactions how many impressions from home from profile
from hashtags.
So this is a point that you can see okay.
Let's say you are trying new hashtags here.
You can compare these hash tags together then on your on different
posts and see right here it is 27.
Maybe on my previous post let's just take a look at it.
Let's come down on let's say this one meet so click on the view inside
and will come down and as you
can see is more or less the same lie it is twenty three here.
Why it's the same because I was using the same high stakes.
Now if you use different high stakes you can see the result here that if it
is better you can use those
better hashtags.
If it is of course you can stop using the right.
So again these insights also are very important and very helpful.
So more or less that was all about converting your personal account into
a business account.
I know it may sound a little bit complicated but don't worry.
Later we will go deep in each of these sections.
We'll practice it together and you will learn more about it and you will get
used to them right.
So that was all.
And what I want you to do right now is to go to your Facebook create a
fan page and connected into with
your Instagram page and converted into a business profile.
All right so that was all.
And you in the next lecture.
Assignment: Share your business
60 minutes to complete18 student solutions
Welcome to the first assignment and in this part we will build your
instagram page from scratch.

170. Buyer persona

Welcome to the next section on Instagram marketing.
During the previous section we had talked about how we can create a
professional Instagram page.
So later when we go on to do marketing on that we receive a better
result.
So where we are right now is in build a professional profile.
And during this section we are going to talk more about our followers.
We're going to learn more about them so you can simply click on
followers here on their core section
or you can come down to at the bottom of the page there is a button go
to the next section followers
you can click on this.
So
during this section during this lecture we're going to talk about buyer
person now.
So if you know about buyer persona you can simply skip this lecture and
go for the next one.
And on the next lecture we're going to talk about they're your followers
hangout.
This is very important for marketing.
Right now we will not do anything about that.
We will just find where our followers hang out.
But later in the marketing section here number five in the marketing
sections there are some techniques
that we can use and there we will need this information.
All right.
So right now we are just going to talk about buyer persona now buyer
persona is not only for Instagram
marketing it is you.
You can use it in any kind of marketing and a buyer persona is a semi
fictional representation of your
ideal customer based on market research and real data.
So right now if you have a business you must have some customers
maybe not a lot but you must have work
and or even if you are just focusing on Instagram to create a successful
page you have some type of
some kind of followers right now.
So the thing is that you have to make a research about them and
answer several questions and these questions
will show you what how your customers are how what they want where
they want to go what is their problems
what used to be what you should do for them and so on and so on.
There are a lot of useful information there.
So as an example I'm going to answer.
I'm going to make and I have created a buyer persona for let's say one
of my marketing courses and together
we are gone.
We are going to review that.
So for example the name of my imaginary customer is Jerry and he is 27
years old.
So my customer range maybe from 25 years old to 33 34.
OK so there is a range here but my imaginary my type of followers or the
type of customer that I need
to have is around this range.
My imaginary one is 27.
So the location United States.
OK maybe you let's say for example what if you have a baker shop.
OK you are not supporting the other cities you're only supporting your
own city.
Or maybe if you're living in a big city your customer may be and maybe
be only in this park side of
the city not on the other part.
So you as much as you go into details when you're answering the
questions about your buyer persona later
you will be more successful in your marketing because you know a lot
and a lot more about your customers.
Okay.
So when you want to answer it yourself try to go deep and deep inside
these questions and answers.
So the goal what is the goal for my imaginary customer Jerry launch and
grow his business with online
marketing.
Okay.
So you want to do something that he needs online marketing.
Maybe he want to start a website and sell some software and for that he
need to know online marketing
in this way.
He will come after me.
Now what is his problem.
He does.
It is what this part is very important because whatever we are doing we
should solve a problem for our
customers.
Otherwise they won't become our customers.
And if we don't know what is their problem what is the problem that we
are solving then most of our
work will go to waste.
So what is Jerry's problem.
He doesn't know where to start.
Afraid of failure.
He'll he's looking for practical step by step proven way.
So what should I do here.
I should create a course marketing an online marketing course that give
him a proven step by step step
by step way.
OK so let's look at the course that we are in right now.
This Instagram marketing course right now in this course there is a
section posting time right here
what we are going to do is only testing different methods.
So I'm going to test every type of marketing that we are gonna learn
here.
I'm going to show you the result.
So there will be a step by step proven way to and you can choose the
best one for yourself and you can
apply it right.
So if Jerry jump into my Instagram marketing course or my other
courses because I do it there too I
will show my I tried to create proven a step by step practical ways for the
marketing.
And if Jerry jump into one of my courses he will receive the answer for
his problem right now.
Another important thing places he or she can look for a solution.
Now that I know very Jerry is looking for the answer I can be there.
So when he's looking for the answer you find me right.
When he's like when he's searching in Google my Web site will appear
there and he will receive his answer
and then he will jump into my courses and he will learn more and more
about that.
Or when he's searching on in YouTube about writing down his problem
he can see my videos there.
Right.
So there are a lot more questions that you can answer if you simply go
to let's let me show you.
If you come to Google and right
by your persona and there are a lot of samples.
This is one of them.
You can find some good questions here in these templates that may
help you in your buyer persona to
create more complete bio personal for your business.
All right.
So now what I want you to do is to sit down answer these questions
about your own business.
All right.
And if you like you can go and google search for more questions which
are connected to your business
or if you have some questions in your mind.
You can edit or maybe you can get in touch with some of your
customers that you have or some of your
followers that you have right now maybe on Instagram or any other
place.
Ask them what for example.
What is their problem.
I have.
I have done this before.
One of the pages for one of our companies I did this.
I literally went into Instagram and sent.
I don't know how many messages to how many people.
Of course not everyone will answer but some did respond my questions
and I gathered more information.
All right so what I want you to do is to sit down and answer these
questions according to your business.
Now as a bonus there is some something something else beside this
which is useful if you want to go
very professional on this.
Now in some of my courses I have talked about the fourth type of
business energies.
All right.
Practical Action social and emotional.
If you know about this system if you have been in my other courses that
you learn this system you can
use the you can use it here too.
For example what is the lead energy of your customer.
All right.
Maybe it is practical.
So if it is practical you should use for example blue color in your posts
and more data more information
or if they are emotional use some thing else.
If they are action use something else other type of for example video
editing and so on and so on.
So if you want to go very professional in this simple you can send your
message and I will direct you
to a location that you can learn the system but if you don't want to go
very professional on Instagram
marketing maybe you just want to create a page for yourself grow and
have fun with that.
If you don't you will not need you won't need this system but if you are
working to create a very successful
page for a company that later you want to convert your followers to
costumers and make money from there
you.
It is better to know the system because it is going to be helpful.
All right.
So more or less that was all about buyer persona and on the next
lecture we are going to talk about
their Euro followers hangout.
OK so later we can use it in our marketing strategies.
So that was all.
And see you in the next lecture.
171. Follower hang out
So welcome to the next lecture during this part we are gonna talk about.
There are your followers.
So before we jump into marketing there is another step and that is to
find out there your followers
hang out.
Now that you have your buyer persona you will know what type of pages
on Instagram your followers will
follow.
So what you are going to do here.
Now we have some information about your followers about your
potential followers potential customers.
All right.
From your buyer persona that your imaginary customer is like these he
or she like this type of maybe
post or information and so on and so on.
So these type of people what type of pages will they follow.
What you should do is to go on Instagram and search for the pages that
your potential followers will
follow them.
Right now I'm going to show you on my own Instagram.
OK.
I'm in my Instagram page and I'm going to my following list so what am I
doing in my own Instagram page.
I will post in front information about business about marketing.
Maybe sometimes some motivational posts.
All right some quotes and so on.
So here I have to go and find pages who are doing something similar to
me.
Now if I go to my followings I I already have some pages who do the
same.
For example let's check out the found their magazine.
Now if you pay attention they are posting some quotes.
Maybe some motivational tips as you can see here.
There are some information some posts similar to mine so people who
are following founder the founder
magazine are my potential followers to what we have to do is to create a
list from these pages.
I follow them all right.
And later when I want to do marketing I know where to go to find my
follower my potential followers.
Let me show you another example.
Let's go.
For example secret to success.
OK now secret to success is doing something similar quotes
motivational posts you can see it's more
or less similar to what I do.
Mine is more focused on business and marketing.
But anyway they are close.
OK so later when I want to do marketing I know some of my potential
followers are in the page secret
secrets to success.
Now later I can come here and apply my Instagram marketing
strategies.
OK so what you should do simply come in search here and for example
let me write down quote.
OK now some pages will appear I up I post some quotes in my page
and here this page perfect sayings
which six point five million followers can be a good start.
So I can come here and see.
All right.
Two hundred twenty thousand people liked this post.
So they are moral.
If I can grab the attention of these two hundred thousand people at least
some percent of them five
percent of them may come back and follow me.
All right.
So 5 percent of 200000 people is going to be a lot of followers.
Right.
Of course it will take some time to work on that.
It's not so easy to grab the attention of two hundred thousand people.
And if you want to pay for that maybe with ads again is it's going to cost
you a lot.
But anyway there are some strategies that we are going to learn which
is going to be make it easier
and helpful for us to do that.
So what you should do now is to go into your Instagram and find these
pages okay these pages that have
your potential followers.
Make a list either follow them or create a list.
Put it somewhere in your phone or in your laptop.
And later in the marketing section right here we are going to need that
list right.
So that was all about this section to know your followers more and more
on the next section.
We are going to talk about one of the most important and fundamental
things in Instagram marketing which
is content quality.
All right.
So that was all I hope you enjoyed it.
And see you in the next.
Assignment: Who are your followers
20 minutes to complete8 student solutions
Welcome to the second assignment on Instagram marketing.
172. The list
All right.
So welcome to the next lecture on Instagram marketing.
Now we are going to talk about one of the most important things on
Instagram.
So this topic this lecture is about content ideas.
Something that you may not notice.
You may not pay attention right now but later when you go deep into
your marketing go deep into your
page you will see a weakness you will see an empty place that it will
hurt you.
Okay.
So what are we trying to do here is to creating a list of ideas that later
when you want to create content
easily easily you find your way to create the best suitable content for
your page for your customers
for your followers.
All right.
So what I want you to do now.
Take a piece of paper with a pen.
Write this list down.
OK.
I will tell you the topics right now.
You will write down the topics and in front of the topics you will write
down the content ideas.
According to this according to a business.
OK so ready.
Let's start with the first title.
So the first one is your product.
So the first content idea the first post idea is your product.
If you are if you have a bakery you have your product.
If you have us if you are someone like me that you have some online
courses your online courses is your
product.
If you are just a public figure yourself you are the product.
Kate the way you leave is the product.
Okay.
So for you I just want you to understand what is the product here and
just listed down.
Now some of you may have a couple of products.
Okay.
I have many different courses so I will write them all down.
So right now you just write the title product product and in front of it.
After we finished with this lecture I start writing down your product.
Okay.
Let's say a scrum course.
For my situation scrum Instagram marketing email marketing digital
marketing et cetera et cetera et
cetera management and solar.
So I want you to write down your product in front of it.
The next title benefits or features.
OK.
Now there is some misunderstanding here.
I'm going to explain.
I'm going to explain it in a moment.
So what do I mean when I say features.
So you have a product.
OK let's say you are.
Your product is a shirt.
OK.
A shirt like this.
Now what are the features of this shirt.
That the material is a feature.
OK let's say this shirt was made by Caitlyn gay.
This is a feature.
Now this is this shirt is a slim being a slim is a feature.
Gay things about your product.
Gay things that are connected to a product.
These are the features.
OK you can create content about these two gay talk about the features
of your product.
These are very useful when you write it.
If you have this list later you want to create a pulse you have no idea
what you should create.
But when you have this list you will look at your previous posts.
All right.
I have created the let's say product I have created the features.
Okay I'm gonna go for the next one.
Right.
So let's go for the next title ways people use your product so you can
upload so you can create some
posts about how people are using your product.
Let's say my product is this shirt I can upload some posts with people
varying this shirt.
Hey or some videos or some images and song OK if my product is a
cookie I can share an image of a person
with let's say his children eating this cookie.
OK so this is the next one.
And don't forget in front of it you have to write it according to your Nisha
according to her business.
OK.
Products the features of these products then go for how people are
using it.
Okay.
It can be different for different products for the businesses next one
reward of using your product.
Now I told you in features it may get complicated.
People usually make this mistake that they make a mistake between
features and river.
These two are different things.
Features are a ball.
Are things about your product.
But Reve art is the good things that customers will receive after using
your product.
Okay.
Do not mix these two things.
Okay so what are the reward of using this shirt.
Okay.
If you use this shirt on summer it's very cool.
Okay.
It feels great.
Let's say this shirt is for a sport okay.
You don't sweat in it.
Okay.
Or you sweat more if you want to lose weight.
So these are all the river part of this product.
So what are the reward of let's say this course you will get to create a
fantastic Instagram page you
will get to create a market for your business start selling it start making
money expand your business
and promote your products.
All of these list that I told you are the reeve art of this course as the
product.
Okay so you have these four titles here this fall titles will help you to
create a better quality content
for your customers.
Okay so have that in mind.
And what I want you to do right now please take a minute.
It doesn't take your time a lot.
Okay maximum maximum 10 to 20 minutes but it is gonna help you a lot
later on your Instagram marketing.
Sit down right in front of your these titles.
Write down your product if you have one product.
Write it down if you have one hundred.
Write them down.
Okay.
This list will help you.
I can not stress on this matter more right.
So that was all about this lecture.
And if you have any question don't forget that if you have any questions.
I am here for you.
My time is yours.
I will help you to figure out the way that you are going to have a better
and more successful marketing
on Instagram or any other challenge channel you can ask me any
questions.
Okay so that was all soon the next lecture.
173. Content quality
All right.
So welcome to the next lecture on Instagram marketing.
During this part we're are going to focus on content quality so we are
going to talk about different
tools different ways and different techniques on how you can create a
higher quality content.
I can say for sure that the most important thing that you can have on
Instagram is your content quality.
OK I can show you hundreds of pages that they have absolutely zero
idea about marketing or Instagram
marketing specifically but they have they are I think very good a spot in
the market because of their
content because of the uniqueness that exists in their content and the
quality there.
Right.
So it is very important to have the until the time that you are at the high
quality in your content
your followers will be loyal to you they will stay they will do anything for
you but the moment that
you drop the quality you will see some problems with your followers.
They will start to unfollow you.
All right.
So what we are going to learn during this section we are going to learn
more about combo combo a platform
it's they have a website you can go there and create your content or you
can use their app on your mobile
and to create new content there.
You can use on a splash.
I'm going to talk about on a splash and what they are and how you can
use it.
We are going to talk about Photoshop how you can use Photoshop to
create a style in your Instagram posts.
We're gonna talk about three down.
We are gonna talk about Camp TEGA for your videos for editing.
Maybe maybe you're not a professional in video editing or creating high
quality designs for your posts
but what we are going to learn here.
You don't need to be a professional to create a high quality content.
You just need some small tools to push you to are creating that unique
high quality content which here
in this section we are going to do that.
We are going to learn that we are going to practice that right.
The next one is repost application this is very useful especially in
marketing.
It has a very positive effect on your marketing.
And that's all that's all of the things that we have in this section.
All right.
So of course if you know any of them maybe you are very good at
Photoshop maybe you are very good at
Cornwall and you don't need to see the lectures you can simply skip
them.
All right.
So don't be hard on yourself to just go through each of them and you
can simply click on complete this
lecture at the if you click on the left side of the screen there is a there is
a list of the lectures
and you can simply in front of them there is a small circle click on that it
will complete the lecture
you can go for the next lecture if you don't if you want to skip them all
right.
So that was all about this party's introduction to this section and on the
next lecture we are going
to focus on Cornwall how you can work with Dad how you can use this
software and how you can use them
and their application on mobile and so on.
All right.
So that's all.
And seeing the next lecture.
174. Canva
All right so content quality.
And here in this lecture we are going to talk about Congo.
You're going to learn more about that.
So first of all what is Congo convoys of website is a platform that you
can go there that they have
tons of topics that you can select.
For example I'm going to show you in a moment.
They have a lot of topics you can select.
Each of the topics that you need.
Instagram post Facebook banner will cover city cover.
Announcement resume.
They have a lot of topics there.
And you can select each of them find your suitable design.
Then you can edit it inside the site itself.
All right.
So let me show you.
This is their home page.
Let me jump in to their Web site.
So now I am logging in karma but if you are not logging to karma it will
bring some other page for you.
And first it will ask you to log in or sign up.
You can use or Facebook or you may think to join karma and then you
will jump into a page like this.
Now at the top if you pay attention you see logo poster card.
Instagram post social media.
Say covers social graphic presentation poster and so on.
There are lots more topics here.
All right.
So you can select a topic that you want.
Let's say that you want a logo for your Instagram pace right but you
don't.
Let me open it this way.
But you don't have the knowledge or the experience of designing a logo
or you don't have the budget
to hire a professional logo designer and you want something simple.
All right.
So it can come down here and find a design that you may like let's for
example this one.
All right.
You can select that it would bring the design here for you and you can
simply click each of the elements
here and change that.
For example
just my name State University.
Yeah.
Maybe that works.
OK.
So it can change everything you can change the color.
Each element that you select you can edit it information about that will
appear at the top the font
size maybe I don't want it.
Fifty five to be fifty five.
I want it to be 48.
Right.
So we can change that.
You can change the color.
Maybe I don't like this color.
I want it to be all right.
Right.
And also the element you can select them the designs that are there you
can change them
make them look the way you want them to look and
also you can for example maybe you want to use a background here.
Let's go to another topic for example this can be a logo for your
Instagram page maybe.
Right.
You can.
You have to go through they have a lot of designs here.
You can go through them.
Take a look at them and find the best one for yourself.
According to the topic the feel of your business and then uh edited and
save it for most of the service
is free.
But some of their designs you have to pay for that or you have to join
them as monthly payment subscription.
And this is from for logo.
Let's try Instagram post for example
right.
So they have samples of Instagram posts.
Let's say you want to upload a post for a 13 first for some topic right.
Let's select one of them just to see how it works.
Now maybe to take series okay maybe I don't maybe I want to change
the location maybe I want to bring
it top to the top.
Takes.
Also it is very easy it will align itself in the middle.
Law on the left and the right.
You can do a lot of things this way.
Maybe I don't like this background.
All right.
I want to delete that and I want to upload an image from myself here on
the left.
Bar you see that button at the bottom.
There is an upload thing.
OK.
I have my avatar photo here.
Right.
So I'm going to use my avatar photo of as background.
I'm going to resize it and then you make it bigger than you make it so big
that it is bigger than background.
It will jump it.
It will make it come what will understand it that you want it to be a
background.
So it will bring it in on the lower level.
Right.
But otherwise let's say we have an image and you want to bring it to
France or backward.
OK.
You can click on Aaron's here and you can click on forward.
It will come forward or take it back.
OK.
So simply this way you can create any type of post that you want even
though even if you don't know
how to use other software like Photoshop or things like that maybe
those softwares are hard and difficult
for you.
So these platforms are here for you to help you with creating your
content.
OK.
There is another part in combat that you may be useful for you.
And it is here find templates.
OK.
Click on that.
It will be it will take you to another page which has a huge has a big list
of categories and you can
select one of them for example here there is business cards.
All right.
And then you come to business card.
There are some other categories actor artist cake.
Let's say you have a bakery shop and you want a business card for that.
Okay.
Now there are a lot of samples here.
Some of them may be good some of them you may hate even but it is
free.
You can use them.
And one thing that I have to tell you don't get used to come convert a lot
because one of the companies
that we have with one of my best friends he is my partner in that
company and we are creating the same
platform the same service for people.
But what you are creating is very very more powerful.
It's very much easier.
The search engine that we have is more powerful so later when that is
the our product is ready I'm going
to introduce it to you here.
But for now come what is the best platform available right now.
Okay.
All right.
So that was all about the desktop version.
Their Web site how you can come into their Web site and find a good
design and edit that for yourself.
But let's jump into them.
Their application on mobile.
Maybe you don't have access to desktop maybe you don't have access
to laptop or computer.
So this way you because you want to do Instagram marketing you
always have access to their application.
Right.
So right now I am in my phone and as you can see at the bottom of this
page on the right side there
is the application.
I'm going to click on that
all right.
So as you can see again at the top it is very similar to what they had
here on desktop.
They have their categories Instagram Facebook Facebook cover
Snapchat your story logo poster and so
on.
Right.
So right now we are in Instagram posts and as you can see there are a
lot of different type of posts
here.
A lot of ready prepared designs that maybe I want to use this one.
I want to select one of them.
And same as this top virgin you can select any any element here and
move them make them bigger or smaller.
Change the color maybe
OK so we can select any element here maybe change the background
and upload another image.
Maybe you want to just take an image right now and upload it.
Put a text on it so you'd be able to do that.
Then you will click on share and you will be able to save it on your
phone or directly share it on your
Instagram or any other platform.
All right.
So let's go back and maybe.
And as you can see the one that I created on desktop is also available
here.
OK you see it.
This the post the first one on the right side.
These are the posts or the logo one that I have created.
They're all here.
So this way is very simple you can work on desktop then your post will
be available on their application
too.
You can take it from here.
So let's try out one thing something else too.
Let's try their stories.
JAY So the good thing about that is the size is exactly the right amount
that you need.
OK so you can come.
You can select one of their stories.
So again same as before you can edit that you can resize it change the
color.
Most of the things that you may want is available here.
And then again when you're done you click share or you will deleted if
you don't like it.
And so on.
OK.
So this way you can create your content with a little more higher quality
even if you don't know any
apps software for design or if you have no knowledge or no experience
for designing.
You can simply use this platform combo to create your designs and then
upload it as a post on your Instagram
or as a story.
Right.
Combat is a he is a very big platform.
There are tons of things tons of designs and categories in their Web site.
So later you can skip through it and maybe find other interesting thing
that you may need.
We are not going to talk about that because our focus here is mainly on
Instagram.
Right.
So leave me a question if you have any if you have any problem any
trouble with using carnivore.
Go into question and answer section and just leave a question for me
and I will be there for you right.
So that's all.
And see you in the next list.
175. Unsplash
So the next two that we are going to talk about here is on a splash dot
com.
Now for you to be able to create high quality content on Instagram
because most of the content on Instagram
are made of images and the rest are videos because of that.
You need to have access to high quality images high resolution images.
Right.
So there are a lot of websites out there but you have to pay for them.
Maybe sometimes as a subscription monthly or uh you have to pay for
each image that you download now
to make it much simpler and faster you can use on the splash outcome.
They have amazing images there they're high quality high resolution
images which you can simply go there
and download them completely for free.
So let me show you if you come to my Web site here and you can click
on the splash.
It will jump in the Web site and above you you see the category which
you can use it or you can use
a search box above here.
So it's really simple to find what you really need.
If you are not if it is night and you want to upload a post about that you
see
very good images.
Also higher resolution and completely free.
You can just come here.
You see this downloads free.
You can simply click on that and then you will be able to download that.
So now after that you downloaded these images you can simply use
carnival or Photoshop to add some text
to tweet maybe some style anything and maybe your logo things that
you like.
So let's jump back into Carnival and take a look at that.
So here we are in carnival and I want to create an Instagram post.
I will come to Instagram
section and I will go around.
Maybe the first one is good.
So I'm going to select that but I don't like the background image and I
will come here and upload and
I will use.
I will upload the image that I just downloaded Yeah it's this one.
Okay so my image is here and she's ready and I'm gonna resize it so it
fit it's complete it completely
cover my background
all right.
So now I have my image ready.
I just need to change the color of the text so it will be visible on this dark
background.
As you can see here you can create high quality content very easy in no
time.
So that was all.
And also one other thing which may be useful for you if you pay
attention here there is a button when
you click on that it will duplicate what you are working on right now.
So this way you can for example change the font change it tastes or
change the background and then look
at the very look at the different versions here and select the best one for
your Instagram page.
All right.
So it's a very handy tool.
And after that you can simply click on Download select the type the
format that you want and click on
download.
It's that easy on the next US and we are going to talk about Photoshop
and I'm going to show you the
same thing how you can do it with Photoshop.
Now as you remember in the previous lesson I told you about that we
are creating the same service but
a little better.
So in our service we already have this system that you don't need to go
to on a splash dot com all the
images inside on a splash inside.
Their website will be available in our platform.
So you don't need to go there.
You use the search box here and you will see those images to many
truly ready I will inform you.
So it will make your work much easier.
So that was all for this lecture which it was about on a splash on the
next lesson.
We are going to talk about Photoshop and how we can create high
quality content with Photoshop.
But the thing is that you have to know you must have some basic
knowledge about Photoshop about some
of the tools.
All right.
So if it is absolutely new to you I suggest you to skip it and just click as
complete.
But if you have some basic knowledge about Photoshop let's go there
and I will show you how you can
create good quality content some couple of tricks.
I will tell you that will improve the quality of your work.
Right.
So that was all.
I hope you enjoyed it.
176. Pexel
All right so under previous lecture you have talked about on a splash
and how we can use it.
Now I want to add three other Web site which has a saying I use off on
the splash game.
So this is on a splash as we have talked about it.
The Next Web site that I want to introduce to you the name is pixels
pixels dot com p e x e l s dot
com.
Okay so more or less it is looked like on a splash so we can come here.
If you don't find the photo the image that you want that you need on on
the splash you can come here
search for it or go around and find what you need.
Okay.
Right.
So the next one is a stock a snap that I owe.
Stock snap dot I Oh okay it has the same use.
You can come here find your image.
If you didn't find it go for the next one the next one.
The name is Pixar eBay Pixar.
Bay dot com and remember all of these are all of these images are free
royalty.
Now what I want you to do I want you to open these four pages this for
Web site as I did right now here
and come to your browser right click on the bar here and click on Add a
folder.
Ok.
Same as me.
You can see I have a lot of followers here.
Why I'm telling you this because every time that you want to create a
content create a post if you want
to just search around.
All right.
What was those pages that I could download images.
I don't know I remember.
OK.
So what I want you to do.
Create a folder.
Write down images photos whatever you want to name it.
So we can remember it later.
Write the name of your folder and just come here drag and drop it into
the folder of your images.
So later when you want to put all these four in that folder later on when
you want to create a post
you can just come here and let's say I have a developer folder here you
see there are all the links
are here.
I can easily click on them.
Go to the site find what I need.
Come back and and create my content very fast with high quality.
Okay.
This is one of what I want you to do because it will help you a lot in the
speed in the process and
in the quality.
Okay.
So that was all about this lecture.
Again if you have any question don't forget to ask me and see you on
the next one.
177. Photoshop
All right.
So the next lecture which is about how we can use Photoshop to create
high quality content for our Instagram
page.
Now before we go deep into this lecture I want to tell you that if you
have absolutely no knowledge
about Photoshop if it is very new to you if you don't know how to use the
tools on photoshop it's better
for you to just mark this lecture as complete and skip it because what
you are going to talk about.
I'm just going to give you a couple of tips that will help you to create
better content better quality
content for your Instagram page.
So if you don't know how to work with Photoshop you will not
understand these tips.
All right.
So while during this part I want to show you one of my files which I save
it and every time that I want
to create a new post with data style I just open that change something
change some takes there change
some images there and the Manus style will remain.
Now before I show it to you there is one thing important about the quality
content of your Instagram
page.
You always must keep a taste in your posts.
It means that when a person when a new follower will join you will come
to your page when they look
at your posts.
They must feel that all the posts in your page are connected to each
other.
They have a harmony with each other.
Right.
And you can create that with design.
So here in this lecture we can find couple of tips that will help us do that.
Now this is one of my one of the posts that I I created a couple of weeks
ago I think and one great
tip is that always use rulers.
Right.
You can just create a frame for yourself not to cross that line.
Put some rulers to show you the middle of your post and there your text
is going to be located.
If for example you are creating these type of posts.
Now this is just a sample.
You can learn some of the tips here and apply it or maybe edited and
apply it for yourself.
Anyway this is one of the plots not what I want to do is I want to use the
e-mails that we downloaded
from on the splash and create a new post using this format using this
style in from my Instagram page.
And also I'm going to give you some tips about takes some effects that
you can use to make it more readable
to make it more to increase the quality.
Right.
So I'm gonna bring this image to my file here and I'm going to resize that
so we see something
from the image in our background.
All right.
So now let me
remove some of these takes maybe.
All right.
So this is what we have right now.
Now I want to apply some effect to the takes to make it more readable
and make it look a bit nicer.
So first of all I am going to remove these quotations from here let it be
and I'm gonna make it.
Sorry I'm going to make I'm going to change the font.
Now one of the good fonts that you can use that I really like to use is
Poppins.
The look is really nice.
And let me tell you something about funds.
Now let's say that we are here.
Go to Google and write down Google font.
Google itself has a huge number of funds most of them are amazing and
they are all free.
You can use them.
So if you come here to Google funds at the top on the right side there's
a search bar you can write
down for example Poppins and it will bring the fun for you can add it to
your download list and come
here and press download.
All right.
So as simple as that.
You can download amazing phones because the look of the font is very
important.
It gives some it gives your posts a different taste.
Right.
So you should try to keep your font the same for all almost all of your
posts.
And the first time that you want to choose the font make a research and
select a good font from the
beginning.
All right time buy time.
Don't change it.
Now I have selected my font here and I want to bring them into two line
to make it look nicer from
from typography view
right now.
I'm going to align them to center.
Bring them here in the middle of my screen in the middle of my
background image.
OK.
Well actually this is not in the middle of my background image.
If you notice I have another space here.
I created this because I had on this slide before and time by time I tried
to keep to the style.
So this framed these rulers remain from that style.
It doesn't matter.
So I want to give some effect to my text to make it more readable and
make it look nicer.
Now let me zoom in a bit so you feel the difference.
Never use using if takes over an image.
Sometimes it will create some complication with reading it because of
because of the colors in the background.
Sometimes it will make it so hard to read.
That's why you need to add some effects.
So I'm gonna double click on the layer of my text and I'm gonna add
some shadow right
not too much maybe but this little amount of shadow will create a huge
difference here.
Right.
If I go back if I zoom back and you see it.
Let's compare it from before.
Let me.
All right.
So let me remove it.
You see there is a there is a small difference but it will create another
feeling OK.
As far as it is easier to read and also it looked nicer.
I think you better.
It's better to use this team.
All right.
So for my logo I have always my logo at the bottom of my post on the
left side.
But for now let's test some other place.
Let's test it in the middle of the page above my text.
All right now I'm going to apply the same effect the same shadow to my
logo too right.
You see it's not much but it creates a difference.
Now if I change a background if I create another background which
looks lighter let's say a yellow background.
Now you will feel the difference here.
Let me take you see now it's not readable but now it's very much
readable.
Look at the text not readable.
It is readable what it is a bit hard but now you can simply read the text
so now.
Another thing that I wanted to consider some pages.
Some people use some type of frames or some type of lines during the
round there.
You can consider that what I can suggest you use to goings Instagram.
Take a look at your competitors pages.
Take a look at different other pages and see what a what ideas they are
using in their posts.
OK.
Now I'm going to just try some normal white frame because the
environment of Instagram is all white
with using if you use a white frame it will create some nice effect in all of
your posts.
When a person into your page.
All right.
So let's just try and then just try and effect
so normally you should do this by rulers and is not exactly equal on
sites.
Normally you should do that with rulers to make it exactly to create
equal sites.
But right now I'm just trying to create it quickly.
So you see how it will look at the end.
Right.
So as you can see right now that takes the combination of the takes with
the frame there is more connection
between them and it looks a bit nicer.
This post can be a high quality post if you're if it is connected to the topic
off your Instagram page
right.
You can use these tips for your images and also for your videos.
Now in the next couple of lessons I am not sure maybe the next two
lectures we are going to talk about
videos and how you can just add some elements to a new video and
upload it on your Instagram it there
you can use these effects to make everything connected.
Now some people also use
a layer with a tone of color to make it to connect to create that Harmony
which I told you between their
posts right.
So I'm gonna.
I just created a layer gave it a dark red color and I'm gonna decrease the
opacity of that color.
Now if I use this color on all of my pages it will create some kind of
harmony between my posts all
right.
All of them.
Hat is gonna have the same taste.
All right so what I want to do now I want to go into my Instagram and
take a look at the pages some
of the pages that I follow.
And then we can discuss about the style that they are using for their
pages.
For day four day posts.
All right.
So here I am in my Instagram.
And let's.
All right.
Let's click on one of them and let's see if they have an STI.
So this page is millionaire mentor with two point seven million followers
verified bait.
Now pay attention to that.
Pay attention to the posts.
All laugh first of all all of the images are high quality high resolution
images and all of them are
carrying it torn off luxury inside them.
Right.
Pay attention to them now.
For example this one in the middle dozen.
It doesn't have that taste but the rest of them has.
And let's for example open this one and if you pay attention you see that
shadow effect on on the tags
on the logo.
It exists here also.
So this guy is using the same techniques that I just show you in
Photoshop.
Let's try some other page.
Let's try this one.
Agent seven with one point one million followers.
There is not that much of a harmony there is but it's not between all of
the posts it's between 60 65
percent of the posts that and the harmony is mostly that the guy is using
the same text the same the
same font I mean the same colors for its past posts.
The one that he creates himself and he has some images with low
quality which are not very nice.
Let's go back let's go.
I want to check this Gary.
Gary because Gary has a team and they are focusing on creating
material and posts for his page so that
harmony must of we must feel that here.
Right.
So take a look at the e-mail just take a look at the videos.
Let me show you something about the videos.
For example let's look at the videos here.
You see if you pay attention on some of the videos he has a text above
them and these tapes are creating
as some magnet.
When people see these videos they read the text above and they
usually use some text to attract people
so they jump in.
You can create that takes in photoshop and with another tool which we
are going to talk about in the
in the next couple of lectures you can add everything.
All of these stuff all of these elements.
Very easy very simple.
To your videos or some other videos that you have just downloaded
from somewhere else.
All right.
So that was all about Photoshop and I hope you can use some of these
tips in your own Instagram channel.
And if you have some questions about what we have talked about in this
lecture or anything connected
to it I would be glad to answer that just write them to me the question
and answer section and more
or less that was all.
See you in the next lecture.
178. Camtasia (use & structure)
So another lecture on Instagram marketing.
During this part we are going to talk about Cam Taseer studio a very
simple but powerful software for
video editing that you can use it.
You can learn it very quickly and you can use it for your Instagram
marketing to improve the content
quality of your page.
Now right now I am using the same software contagious studio to record
the screen and also my voice
so I'm not sure how far I can go in this but I try my best.
So what you are going to do now.
We are going to bring the video that we have just downloaded from
Instagram.
I'm going to bring it here and I'm going to add some element to it at that
taste which we talked about
it before and see where we can go with that.
OK so this is the video that I have just downloaded in the previous
lecture.
Now as you can see it's a bit small.
You can simply change the size of your working area of your project by
coming to file.
And here there was something project sitting right.
So you can select that and use some other aspect ratios.
Anyway let's try custom.
Let's try
and 10 sixty four K and I'm going to resize this
to cover all of my screen.
Now we have this video here.
My best partners are people that don't just right as you can see and
make it bigger.
And now what I want to do is to bring some of the elements from the the
file in Photoshop the file that
we create.
So I'm going to open photoshop now.
I'm gonna bring the frame and only my logo.
OK.
And for logo I have a suggestion.
It's it make it nicer.
I'm going to decrease the opacity up to 50 percent right.
So when I want to bring this just to be sure that too if you want to do this
the same thing.
If you just want to bring some element you must use P N G format.
So it's remove the other part and around your elements so you can just
put it on your video and it works
easily.
Now I'm going to turn off my background layer and I'm going to save
my
file as element.
All right let me bring it here for you so you can see the form.
I'm gonna select Pinkie right now.
I saved it and now I'm gonna bring it into camp Taser's studio just drag
and drop.
I brought it here and then I'm gonna bring it above my video now as you
can see here is the frame.
Very nice very simple.
And also my logo is here but because of the background in this video
because it is very light my logo
is not very visible right.
But anyway that's the point.
Let me tell you involved and help me with like maybe a chair so you can
simply.
I showed you before that on some videos for example.
Gary we use some takes Ty Lopez some text that they write down an
important question a question that
will attract people's attention.
They write it above the video and then they show the video.
Okay so how you can do that open Photoshop right your question with a
beautiful text there and then
bring every save everything as BMG and import them into your camp
TEGA studio.
This way you can create good quality content for your videos.
Now when you want to export this video save it as any format and
before or any other format you just
simply come here click on share and local files.
It will give you the file or you can directly from here upload it to your
youtube and other places.
So that's it.
Very simple very easy.
And if you have any other questions I just I didn't want to talk about the
whole software the whole
camp TGA.
I just wanted to show you some tips about it.
And if you have any other questions about the software I will be happy
to answer it.
And if you want to learn it completely it is not very hard to learn.
Come to Asia.
I'm sure of it.
One or two YouTube video you can learn it completely.
And anyway if you had any problem with that I am here for you.
Just write me a question and I will answer it.
All right.
So that was all for this lecture and on the next lecture we are going to
learn the repost application
how to use that the importance of this application is we are gonna see
the the effect of that in our
marketing.
Also I will talk about that in the next lecture.
Right.
So that was all and hope to see you soon in the next lecture.
179. Repost
So the next to that you are going to learn in this section is repost
application.
Now what it does if you use the repost application you can simply when
you see some amazing posts on
Instagram or you want to effect someone's followers.
You can repost their posts into your page give them credit and also this
way you have the chance to
bring to attract the followers of that person and bring them to your page.
And maybe if your page is very good if you do everything that we had
talked about it very good.
You can convince them to follow you.
Now let me show you the application.
All right.
So right now I'm in my phone.
And if you pay attention at the bottom of this page there is a blue icon
application with the name reposts
right.
So simply download that and I'm gonna show you how you can use it.
I'm going to jump into my Instagram and I will go to one of the pages
here that I am following.
OK.
So I'm going to try this.
I'm going to come here and I believe in me.
All right.
So this.
This post is very recent.
It is in.
It was posted 16 minutes ago.
So what you have to do is to after you downloaded and installed your
the repost application simply you
come to any post on Instagram and just click on the three dots above
the post and lethal up here.
So I'm going to click on copy link and then I'm going to open the repost
application and simply it will
being the part the bring the posts here.
I'm going to click on that.
And if you pay attention at the bottom of the page on the bottom left side
you can change that position.
It is.
It will write the name the user name of the page that I copied this post
and also their profile inmate
to give credit to the owner of the POS.
Now this way both the page owner and their followers will respect you
and they may follow you back.
All right.
So you can also change the color to dark depending on the POS the
way you want it.
And when I put it light and I'm going to click on repost the blue button at
the bottom of the page and
here I'm going to select Instagram
now it will ask you whether or not you want to post it as a story or as
your feet.
I'm going to select feed.
I'm going to go next.
Next.
And here we can write the caption maybe tag the page honor at some
hashtags at the location upload it
on Facebook Twitter and Tumblr and so on.
All right.
So I'm going to share that and here it is if I come to my posts this is here
as you can see the ID the
name of the owner.
Right.
So more or less.
That was all about the repost application later in the marketing section
which I think it is.
Our next section right.
Our next section is marketing.
We are going to talk about reposts again and how we can use this
application in our marketing strategies.
All right.
So that was all leave me question if you have any and I hope to see you
soon in the next lecture.
180. No time to create content
Hey guys I just wanted to show a quick tip about creating content with
you guys.
And the thing is that most of you may say that I don't have any time to
create content.
This is true but as Gary V's saying which he is also true if you just try to
document whatever you the
link you will have enough content for your social media for your
marketing etc etc..
For example right now just look at me I was walking from my office to my
home and this tip came to my
mind and I decided to share it.
Did you guys this week so all the time if you just try if you just try to
document whatever you are
doing you will have enough content enough inventory to do your posting
on Instagram and other platforms.
Right.
So soon the next one.
Assignment: Sample it
20 minutes to complete9 student solutions
Welcome to the next assignment, during this part we try to practice what
we have learned during this section.
181. You will learn
So during this part we are going to learn more about how we can
schedule our posts and how we can write
a powerful caption So why do we need to schedule our posts first of all.
Most of us are very busy to spend so much time every day on social
media.
It is a very important thing.
We have to do it.
But if we can find a way if we can't find a way to decrease the time that
we need to spend on it and
save more time save more energy it's going to be very much helpful for
all of us.
All right.
So for that we are going to learn three different tools that help us to
schedule our posts we can prepare
them from for example at the weekend we can spend one or two hours
sit down paper all of the posts for
the whole week and just let it go right.
So this is the one thing the first thing that we will talk about on the next
lecture and on the next
on the lecture.
After that we are going to talk about how we can write a good caption J.
How we can write something under our post that attract more people
bring more engagement more likes
and more comments to your posts.
All right.
So that was all for the introduction.
And see you on the next one.
182. scheduling
All right so we get to one of the most important lectures on this course.
So how we can schedule our post how we can sit down work on our
social media marketing for in a day
for a couple of hours and just let it go for a couple of days.
When I say let it go I don't mean just literally let everything go you have
to check it daily.
You have to walk on it but you don't need to spend time on creating
content every day.
You can do it once a week.
Okay.
Or if you are if you think it's better you can do it once a month.
Any way we can this way we can save a lot of time because every time
that you want to sit down and work
on your content create them prepare them to applaud you for all of
these.
You have to spend some time to get used to what you want to do to
think about it to prepare them and
you can save all this time if you do it once to create couple of content to
create couple of posts.
All right.
So for that I'm going to introduce three different tools.
And the first one which we are going to talk about is promo republic.
Now you may heard of it before.
It's very popular promo republic.
A lot of people use it but I for many reasons I do not suggest this tool.
If you are a beginner in social media marketing.
So if you are a person that you want to let's say that you are making
money from your social media as
if you are a person that you have a marketing agency promo public is
the best case is the perfect option
that you can have.
But if you are new to this if you are not sure that you can make money
from your social media marketing
then I suggest you not to go after it and let it fall.
Let it be for later.
Right.
So but just for introduction I'm going to show you around so you can use
promo republic.
It has a lot of benefits.
It works with a lot of different platforms as you can see here Shopify
buffer a Hubspot and saw hey
you can use from or republic to create your content to schedule them to
promote to see the analytics
and monitor what's going on.
Are you on your social media media's and et cetera.
So why I don't I do not recommend this if you are a beginner so you can
try it for free for a couple
of weeks I think it is two weeks but after that you have to go to a page
plan and the page plans are
expensive here.
OK.
So the first one the starter is 50 dollars per month.
And as you see you can use for the first plan you can use Instagram
LinkedIn Twitter and Facebook which
is the most popular ones popular social media shows that we have right
now.
But if you want to go further you want to use Pinterest.
You want to use a Snapchat.
It's not going to cut it for you you have to spend more money and as you
can see how their pricing is
going to increase.
And there are some other benefit that you can use that you can read
more about them here and their website
is promo Republic dot com.
You can just searches in Google you will find it very easy.
But anyway let's try it for free and see how it looks.
So here I'm going to write down my email address.
All right.
So as you can see I have filled this form to sign up for free and at the
bottom I have selected that
owner or manager so I'm not going to use this tool for doing freelancing
marketing or marketing agency
right.
So I'm going to sign up for free here and let's see what we are going to
see here.
OK.
All right.
So as you can see here the first page that we get into is their free
template so you can come here you'd
see a lot of different templates here.
Let's go to their home page first.
Here you can select your topic whatever your topic is if you are active in
real estate in a sports fitness
technology travelling medical medical health and beauty a lot of things
I'm going to select art.
And here it will show me couple of prepared templates that I can use to
do to create my content to create
my posts.
Right.
So let's select for example the first one here.
Also at the top if you pay attention there are some other filters like
linking coats to to eat.
And so on.
Let's click on Colton's.
Let's see what we are going to have here.
All right.
I'm going to select and select this one here and this is the post here.
I can write my caption and or if I'm not satisfied with the post I like the
template.
But I want it I decide to change some things I would decide to change
some take some colors or did remove
some elements.
So I come here I click on edits and it will jump into an edit page very
very much similar to Cornwall.
Edit Ok so if you watch the previous section I think it was yeah it was the
previous section which we
talked about how to create content.
And one of our lecture was about Cornwall and the A.D. page here as
you can see it is almost 100 percent
similar to comma.
I think they're using the same plug in here.
Anyway you can same as Cornwall you can select your select what ever
element exists on the page you
can click.
You can double click on them and change it takes hey for example and
some other element as you can see
exists here.
You can change some of that.
I don't for example I don't like this one I'm going to delete it and et
cetera.
Let's say my post is ready.
Here you can see some other templates.
But anyway my post is ready and I you can download these can save it
or we can use it.
So when I click on use button here and this is ready and I can write my
caption Hey this is my caption
just as a sample and you can person publish now or you can schedule it
of course you have to connect
it to your Instagram to your social media first but this is the way this is
the main way that it works.
And for the free version you have a limited number of posts that you can
do.
So this is one of the reasons that I do not recommend it if you are uh if
you are new to this and you
because the free version of promo Republic is not you cannot do much
with it.
All right.
So let's forget about it and let's go for the next two.
Now the next tool is out one thing I tell you about from a public venue is
schedule your post.
This may not be very good for you or maybe I am not sure but for me I
don't think it's very good when
your schedule your post.
The thing that is happen you let's say you are scheduled for today at
6:00 p.m. and when the time comes
there you have you should have the promo Republic app on your phone.
It's on this one.
The first one promo republic.
And the thing is that when the time comes to this to up so permanent
public want to upload the post
it will give you a notification that's all right.
It's a time to upload the posts and you have to approve it.
Okay.
Then it will upload the post.
Now I'm not sure that is a good thing for you but for me I don't like it.
It's some personal thing.
The next one group.
So the the the address is groom that CO.
As you can see at the top here and this is a good tool but recently
because they cannot manage a lot
of customers a lot of users on their Web site they cannot work on that.
I don't know why they don't improve this system.
They have created another system that you can not use this tool unless
you have a promo code.
So I just introduced this tool too quickly for you to have it in your mind.
So later if you find if you click on a start now if you find a coupon code
then you can register on
this website and use there too.
I think as far as I remember groom doesn't need approving or it will not
give you any notification when
the post is is going to be uploaded.
Right.
So if you can use this tool right.
It is right now maybe later maybe you at the time that you are watching
this lecture they remove this
coupon code and you can easily register on their Web site.
But right now you cannot do it and you must have a coupon code.
So I'm not going to go into this tool very much because some of you
may not be able to find the coupon
code but after all of this I want to introduce one powerful tool that can
change everything for you
and make it super easy.
So the next one is buffer.
Now in when we are talking about promo public eye I have to sign out in
the first page there was a place
that was showing promo public is working with let's say Shopify
integrating with Shopify and one of
them was a buffer and buffer is this app here.
This platform it's a very good platform for people who are beginners for
people who don't want to spend
a lot of money.
Also as you can see it integrates with at the bottom here we can see
Shopify and other platforms.
Anyway this is one of the most easy tools to create to create your posts
and schedule them and use it
for your social media marketing.
So you can read more about it on the first page but I'm not going to take
your time a lot on that.
And we are going to start sign up for free and start using it.
And I'm going to show you how it will look.
So I'm going to click on sign up for free here and I'm going to use one of
my e-mails here
I have another account on buffer but because I want to show you the
process of signing up and how you
can connect it to your devices and so on and so on I am creating a new
account and I have to think what
was my previous email.
So I don't use it again.
So
all right you can.
The first thing that is showing you is that auto post to Instagram tried
today so you can click that
and this is generally the main page that you are in now but there are a
lot of things that you have
to do as you can see in the first page you see Twitter Facebook LinkedIn
Google Plus Instagram Pinterest
and you have to connect them.
OK so we have Twitter connect we have Instagram connect we have
you can use a buffer to connect it to
your Facebook profile Facebook page and Facebook group.
This is that's why I'm telling you that buffer is one of the most powerful
apps.
One of the most powerful platform for a scheduling post anywhere right
now.
OK.
Same goes for LinkedIn profile page Google post profile page but only
for Pinterest.
It is they just have it for seven day for free trail and after that you have to
join the
play uh paid version.
So right now we are just focusing on Instagram.
So I'm going to click on Connect here and then it will jump into
Instagram dot com and it will ask me
to log in and authorize the action.
So there is one thing here when you come to this page you will see two
main buttons here set a set up
Instagram Direct posting and use only buffer reminders.
So if you click on use only buffer reminder when you schedule your post.
Same as promo Republique you will just get the notification that right
now is the time to upload your
post.
OK but if you set up Instagram Direct posting it will not ask your
permission.
OK.
You set up everything from for example it's can you will set up
everything and you just let it be for
themselves for for itself and at the right time let's say 6 p.m. It will upload
the post and even if
your buffer is close on your browser if even if the app is closed on your
mobile it will upload it.
Okay.
So for me I think this is a good choice.
So I'm going to click on set up direct posting.
All right.
So I have I have done this.
And the last one is also it is asking me to set up the Instagram
reminders.
All right.
So click on continue.
And when we get to this a step buffer is asking you to set up buffer your
buffer account on your device
too.
So here you can click on one of these link and it will jump into let's say
all U.S. Apple store and
you will have the ability to download the app.
But right now because I have it here it's this one OK I have it.
I don't need to download it but I can not delete.
Click on continue unless I active the app on my phone right.
So if I continue I didn't activate on my phone.
If I click on continue it will give me an error that it is not connected to
your device.
So what I'm going to do I'm going to jump into my phone right now and
I'm going to into a buffer as
you can see here and I'm going to sign in.
So I already have an account so I'm going to click on the button one
signing with e-mail.
I'm to write down my e-mail address here.
So on the next page it will ask you to connect to one of the social media
is here.
But sometime because their server is a little bit busy it's gonna give
some error that you can not do
it right now.
So you have to try it later.
All right.
I know it may sound a little be a little not good.
But anyway not everything work very good especially if they are
connected to some codes.
Right.
As you can see it is giving me an error that Safari cannot open the page
because too many redirects
occurred.
Anyway I'm going to close it and let it be this space.
So right now if I click on continue here it will go to the next page and it
will tell us that.
All right have set up everything and it's finished.
So more or less our profile our buffer profile is ready.
And it is connected to Instagram just for additional info.
Uh just to give you more information about it I'm going to connect it to
my Facebook page to
so let's click on select which one.
This is
all right now as you can see it is connected to my Instagram and my
Facebook.
And if I upload anything here it will uploaded on both of these platforms.
So this way you can easily create one one content and upload it at the
same time without doing it yourself
on different platform on different social media.
All right.
So for this I have prepared a post here is is one of my old posts just for
testing.
I uploaded it here and I want to show you how it will work.
So first of all let me jump into my Instagram account.
And this is what it looks like right now.
As you can see let's go back into buffer.
You can write your caption.
This is a test post for example.
And I'm gonna add an image here.
All right so as you can see this is more or less ready.
All right so let's add a couple of high stakes here for you to see how it is
going to work.
So let's write down hashtag codes for example just for testing.
Now
I'm going to turn off the Facebook here and
I'm just going to upload it for Instagram now.
Right now if I have one option to add to queue or if I click on the arrow
on the right side of it I
can I select Sharon now or schedule the post if I click on the schedule
the post I can give in a specific
time to this post only that upload this post at this time.
OK so you can do that.
I click on Sharon out with Sharon now immediately on my Instagram but
I'm going to select ad to queue.
Now I'm going to tell you what it is in the moment so
all right.
As you can see this is one.
This is the first post that we can that we have it here.
So if I add five other posts here all of them will come in this list.
Okay.
One by one.
One after each other they will come on this list.
And when you click the good thing about it is that you can create a
schedule for every day let's say
every day.
Upload a post at for example 6 p.m. and every day when it get to 6 p.m.
It will upload one of the posts
from this list.
Okay.
And when it uploaded it will remove it from this list.
It will go for the next one right.
So at the top you can see a bar here just naked.
The first one was cute the second one is posts which we don't have any
right now.
It should show the posts on my Instagram right.
OK.
The next one is setting.
Now if you come here there are some settings here.
But the first one is the most important one that we are going to use here.
So posting a schedule if I click that and as you can see I have only one
a schedule 1 timing a schedule
every day.
So it is 6 p.m. on every day.
Now I'm going to delete that and I'm going to select a time one or two
minutes after now.
For you to show how it will appear on the spot on my Instagram page.
So right now my time is ten thirty nine.
I'm going to select ten forty one as a schedule.
So here at the top as you can see I can select 0 which days every day
weekend and Monday Tuesday I can
select any day here I'm going to select and I'm going to click on every
day and I'm gonna select the
time.
So right now it is.
It went on 10 40 I'm going to select ten forty one so in one minute we
have to see the post on my Instagram.
Okay so ten forty one and this is my Instagram right now.
I'm going to refresh it for you to see that.
Okay.
There's nothing here right now and the moments that the time passes
also on buffer you have to as you
can see at the top here my time zone is Yerevan Armenia Asia.
So you have to set up your time zone in order to upload the post
according to our time zone.
This way you can check it better.
So right now my time is ten forty one and if I refresh the page I must see
the posts here and that's
it.
As you can see if I click J this is a test post I stack.
All right.
So it was as simple as that.
Very easy to work with.
Very simple.
And you can work with it a little you can just go around try to play with
the tool.
But this is the one of the most easy tools that you can use today without
paying anything.
OK so more or less.
That was all about scheduling our posts and on the next lecture we are
going to talk about how we can
write a good caption that increased the interaction of our post visiting
more lives and receiving more
comments and have more active users in our page.
All right.
So more or less that was all.
If you have a question don't forget to ask me and see you in the next
lecture.
183. Caption structure
All right.
So welcome to the next lecture.
And during this part we have to talk about how to write a good caption
as most of you told me that it
is a subject that you need to work any more because it's a little bit
challenging.
So I have a couple of formulas to make this work a little bit easier.
So the first one is I'm going to show you I'm going to write it down here
I'm going to show you how
it will look like.
So I'm going to select this past year our test post one of the most
important things that increase interaction
is asking questions.
OK.
So what I'm going to do.
This is the pose connected to my post.
I'm going to ask a question.
So for you I just will I will write the formula.
OK
so what do you think about this or let's say any type of question.
Any type of questions that your followers or your customers can relate
to.
Let's say you are talking about a specific tool in a specific area.
OK.
Have you faced this problem before or what is your experience.
According to this according to this topic right.
There are many type of questions that you can ask.
Do not forget to use emojis.
This is one of the most important thing because emojis is one of the
things that you know people will
understand.
Visual things much better.
And that is why you have to you must use emojis to increase the rate of
understanding.
Okay so you may say how I can use emojis here.
There is not nothing here to select.
OK.
There is a good tip about that.
That will help you to use emojis in buffer or in other places that there
isn't any tool for emojis.
So as you can see at the bottom here I have two messaging tools
telegram and WhatsApp here and using
these tools I can import the emojis here too.
So I'm gonna open telegram and.
All right.
So if I open telegram here as you can see here at the right side I have
the emojis here.
Okay.
So I'm going to just say like one of them random for example this one
and I'm going to select it and
I'm going to use my control C or control X to copy it.
I'm gonna put it back here.
And when I come here to my sentence at the beginning I will paste it
and as you can see I imported the
emoji here.
Now people who are used who are seeing my post on their desktop they
will see this emoji.
People who will see my post on their smartphone day will see the emoji
that I just copied from here.
They will see this one.
All right.
So it's not important here.
What type of emoji they will see but they will see any emoji.
This thing that you want them to see.
All right.
You can use this away.
Copy and paste pasting from messaging apps anywhere on any place
that emojis doesn't exist for example
in e-mail marketing.
I do this a lot too.
I copy and paste it from these places.
So the first one as we talked about it is ask a question.
Now the second one the second one is call to action call to action is
something that we ask people to
do.
Now we have asked them a question.
Now the second one can be some other type of question.
Let's say it can be follow me at this address.
A lot of people can see your post on there.
Let's say on the search path off their Instagram and they don't they
haven't followed you.
OK.
When they read your caption All right.
What do you.
Let's say the first goes.
What do you what is your experience about this topic then they will see.
Follow me at this address okay.
Or leave a comment if you experienced this or write down yes if you are
angry et cetera et cetera you
can have the couple off call to actions like the post if you have
experienced this.
Okay.
These are the call her actions usually call to actions must end up people
liking or leaving your comments
or sharing your posts.
Okay send this post to one of your one of your closest friends.
OK.
This is a call to action so don't mix questions with call to action.
So I'm going to just write the sample here like this post.
If you faced it for
OK.
Or like this post.
Few angry agree it's much simpler.
All right.
So again you have to use some emojis here.
There isn't that I am trying to do is over and over is for you to get used to
this these techniques
and these ways.
Right.
OK.
So the next one is our hash tags.
All right.
So hash tag.
This is one of the formulas.
All right.
So you can use it.
The first thing that you have to write is ask the question to increase the
interaction with people call
to action.
Very important.
And pay attention to select good good emojis that attract attention.
OK.
And then go for hashtags.
This is one of the second type that I mostly use is to tell a story.
OK.
The first one is to write down a story.
So the post is about something I will write down one part paragraph four
five six lines about it.
All right.
For example I have posits about an event that happened today to me.
Right.
So I was going to Metro station and there suddenly I saw these and then
that happen and cetera.
That's right.
And then I saw this amazing product or for example I was thinking about
this amazing product that I
saw a couple of days ago and I was thinking that if for example that
person in that even had that poor
die.
He or she was much more comfortable just something like this I just
made it up anyway.
And this story is going to be 10 times more attracting dangers using this
product is going to be amazing.
So try to practice to be to get better at telling your stories.
OK everybody who is very good at marketing everybody who is very
good at sales.
They are professional at telling stories.
All right.
So for that you must practice if you are a good storyteller here.
This is your golden chance.
You can use it here.
And people would love it.
OK.
So after that we will go to the same thing.
Ask your question.
It can be at the end of your story.
So if that person had that product his life or in that situation he was more
comfortable.
So what's your idea about it.
You see just asking a question then we will go to our general call to
action that follow me.
Let's say at the end of this you can write down with as you can see I
created the space here because
these two are connected to each other and this one is more general.
So follow me at this address whatever is your user name on Instagram
and then go to high stakes.
Okay.
So this is was the second formula I use mostly these two.
You can play with these and find something that is more connected to
yourself.
But I just try to introduce couple of points that increase the interaction
telling a story is one of
them asking questions is one of them call to actions is one of them.
And the most important thing that all of your posts must have is
hashtags.
All right.
So this.
And also I forgot to tell you mentioned that in the right now emojis.
OK emojis is one of the most important ones too.
So more or less that was all about how to write a good heist.
A good caption for our posts.
So after this lecture we are going to have a great assignment about
what we have learned here.
So what I want you to do is to do the assignment.
Practice it.
These are important to practice.
If you want to get good at social media marketing you phone if you want
to get good at Instagram marketing.
OK.
So that was all about this lecture.
If you have a question leave it for me and see you on the next sign.
Assignment: Caption practice
25 minutes to complete3 student solutions
Welcome to next assignment. During this part we try to practice what we
have learned during this section of Instagram marketing.

184. Introduction
Welcome to the next section on Instagram marketing.
This section is one of the most important ones because we are going to
talk about several techniques
several strategies in marketing which you can use for your page.
So here we are in the marketing section of this course and Instagram
marketing strategies.
Now there are several strategies that you are going to use here.
We are going to learn.
I mean I'm going to talk about.
I'm gonna make examples.
I'm gonna try some of these show exactly how you can use how you can
do some of these strategies and
techniques in your own page right.
The first one is hashtag a certain je which obviously you must be familiar
or heard about hashtags.
We are going to we are going very deep in high stakes.
There are several tools that you can use to improve your hashtags to
the quality of the high stakes
that you are using and also some techniques some tweaks in that which
I'm going to show you exactly
how you can do that.
The next one is follow our attention.
If you remember in one of our lectures we had talked to.
I told you to prepare a list A list of the pages that have your potential
followers.
Now here in this marketing strategy we are going to use that list.
The next one is giving credit.
We are going to use one of the tools that we learned during this course.
The next one is shout out.
And the last one is competitions.
Now some of these are strategies is for the beginning of your page
when you just started your page you
don't have a huge number of followers.
And the other than some other of these asserted is for later.
OK I'm going to talk about that.
I'm going to tell you exactly to use which of these authorities is a
strategist at what time.
Right.
So that's all for this introduction.
And on the next lecture we are going to talk about hashtags and learned
couple of tools.
Couple of tips and tricks.
All right.
So that's all.
See you in the next lecture.
185. Pro hashtag
All right.
So high stakes now high stakes are one of the most common and one of
the most important way that you
can improve your page market your page and your posts.
All right.
So for those of you who don't know what is hashtag hashtag is a type of
metadata tag used on social
networks allowing users to apply dynamic user generated tagging that
makes it possible for others to
easily find messages with a specific theme or content.
So we have you can see high stakes in many different social media.
And in each of them works differently.
But on Instagram when you upload a post for example you upload an
image and updates right down hashtag
holiday right.
So people can go in the search section and write down Holliday and
search it as a hashtag and then your
post your image will appear in that search result and people can find
your post people can find your
page and maybe end up following you.
So it is very important to know how you have to use it and what type of
hashtags you must use according
to your niche and your field or according to the type of the posts that you
are uploading and many other
things which we are going to talk about right now.
So if you start a new page or maybe you have your page for some time
but you don't have a huge number
of followers you have to try your best to use as many hashtags as you
can.
Now the limits on Instagram posts right now that I'm recording this video
is 30 hashtags.
So it means that if you write down 31 high stakes Instagram will not let
you to post your image or your
video.
But I strongly suggest you not to use to more than 25 high stakes.
And I tell you why because when you use for example 30 hashtags
Instagram will turn off the promote
button under your posts.
I will show you in a moment because it will consider your post as low
quality content because you has
the maximum limit of high stakes.
So try to use twenty five twenty eight hashtags under your posts but I'm
going to write in this lecture
I'm going to show you a way that you can use a lot more hashtags
almost double.
But keep the content your content quality high.
Right.
So before that I want to show you a couple of tools that you can use to
find the right high stakes for
your page on our lives.
Those high stakes and then save them and use it over and over on your
posts.
Right.
So the first two that I want you to take a look at is a Web site takes four
likes.
You may be you may heard of it before.
Now what did they do.
They have prepared some hashtags.
A group of high stakes for each different for many different fields.
And you can come into their website at the beginning they wrote the
most popular tags and you can come
down and go in one of these and select them and find your best.
High stakes.
Now for example here we are going to foods and here.
Let's talk about coffee.
All right.
So for coffee if you have an image that include a coffee inside it or you
want to talk about that here.
There are 21 tags offered for coffee.
Now there is one thing you should know one thing about these tags that
they are good but there is something
inside them.
So let's go back into my website and here I have prepared the coffee tax
for you.
I just copy and paste them here.
And as you can see here are the tags.
Now there are two tags here that you must remove them.
Those tags are not going to do anything for you.
They're just making ads for these Web site.
So those tags are inside this list.
And one of them is hash tag tags for likes which is the name of this Web
site.
And the other one is tags for likes app.
So you have to remove these or replace them with other tags that you
prefer.
All right.
So this way more or less you can find several high stakes connected to
your post connected to a page
that you can use.
And they are good.
Right.
Now the next tool that I want you to know about is another Web site
name hash tag you fi.
So I will open it here.
You can simply come to my Web site and just click on the links and it will
exactly take you to that
Web site.
Now what does hash tag if I do this Web site we will analyze your tags in
Instagram and Twitter.
OK.
So it will give you some feedback about any tag that you are using.
How popular it is generally or right now.
This week this month and so on.
Right.
So let's go up and select one of these tags.
Let's select for example coffee itself.
Right.
Weed out the hash tag.
Mark.
So I'm gonna paste the coffee and I'm going to click on search and then
it will give me some not some
statistics about this tag that general popularity.
How much is it.
The recent popularity must turned and week trend.
How is it going.
All right.
So this is one of the good things that you can use to analyze.
For example you don't you have two tags but you don't know to use
which one.
Here you can write them both and see how are the numbers as simple
as that and other thing is that maybe
maybe you write 10 hashtags but you have the ability to write 25 but
nothing no good words come to your
mind.
Here it would give you some offers.
For example connected to coffee at Starbucks is one of the most
popular one that the next one is Cafe.
The next one is tea.
So in your hashtag list here we have the cafe.
We don't I don't think that we have the tea or we have this Starbucks.
So maybe if it is connected to your post you can use that too.
You can use it here.
It will give you a list of users that are using these tags recently which
have the huge influence on
people.
The next one is a chart for the tag about the popularity of it.
The next one is also you can compare them compare two takes together
the next one is top languages.
It will tell you in which languages this tag used a lot use more.
And the next one is about the country and more or less.
It will give you some examples and more or less.
That's all.
So the most important part is the numbers at the beginning and the
related high stakes.
You can use these to part a lot.
I know that may be the result that it is showing you is not 100 percent
accurate but it will give you
some idea that as I said you may be stuck between using two different
hash tags but you don't know which
of them is better.
So here you can find that find that out.
So that was all about these two tools.
Now let's go forward to see what else do we have.
Now one important tip that you must know is that I told you when you
start a new page or you don't have
a huge amount of followers.
Use as many hash tags as you can.
But after a time after for example more or less it's just some number that
I saw it a lot after 10k
followers.
Try not to use as many hash tags as possible.
Just keep it between 3 5 or maximum 8 high stakes.
And the reason is because people when they click on your post and they
want to see your post and the
caption when they see that.
All right.
You use the maximum number of hashtags there.
It will not look very good.
It will look like some low quality pages some low quality posts that
people don't like it.
All right.
So this way you can focus on some small number of high stakes and
work on some others marketing strategies.
This is one and the other thing that I want to tell you is that always
always use your brand or your
name as the hash tag inside your posts because after a while your when
you get to other marketing strategies
for example like competitions you can use those high stakes and you
can improve them.
You can ask your followers to use them and so on and so on.
And later in the long run it's going to have a huge effect on your page.
So as I told you the maximum number of high stakes that you can use
are 30 how you can double that number
in the case that I told you not to use more than 25 hashtags under your
post.
How you can use 55 hashtags under your posts.
Now there is a trick that is working right now that I am making this
course but I am not sure when you
are watching it because this shouldn't work but it is working because
Instagram didn't check this.
Maybe later Maybe at the time that you are watching this course.
This course Instagram fixed this and it no longer works.
But right now that I am recording it it works.
And what good it does.
More and more people will see your posts.
Now I'm going to jump into my Instagram and I'm going to try these
techniques that I told you about
and I'm going to show you how you can use 55 hashtags under your
post.
Right.
So I have prepared a post for this lecture and I'm going to use that now
as I told you I create my post
in my computer.
Then I will transfer them to my phone.
So I have prepared them here and for that for what we are going to do I I
will use social media which
name is telegram at the top.
You can use other social media as a messaging social media is like
WhatsApp or maybe the note of your
phone.
I will show you why and how you can use that.
So I'm using telegram for that.
And the good thing about telegram is that on telegram you can have a
chat with yourself which is about
saving some content using using it as an a storage.
So I created my hashtags here as two different packs.
I will tell you why they are in two different packs and also a message a
call to action message that
I will use it under all of my posts.
A call to action which says follow me at priority and give this post alike.
Right.
So you can have your own call to exit.
It is very important to have the call to action because many people
maybe they see your posts but they
eat even it doesn't cross their mind that they can follow you OK.
They know they can follow you but they are thinking about something
else they just see your post they'll
like it.
But when you talk about that.
All right.
When you ask them that hey follow me at this address.
They may do that.
OK.
You are pushing them to ask that.
So always remember to always use call to actions under your posts.
Now this is a post that I'm going to upload right now.
I'm going to save it in my images and I'm going to go back and let's jump
into Instagram.
This is my personal page this jump into my public one and I'm going to
upload it here.
Now this is a post that I want to upload now and right here I'm gonna
jump back into a telegram and
I'm going to click and hold on this post copied to make the work easier
faster for you.
You can use these techniques.
I'm gonna paste it as a caption here and I'm gonna add another an
additional takes about the post itself.
This is the call to action that I copy.
Now I have to write a caption So let's write something for that.
Let's for example
everyone can talk but a small number of pe people
will x.
Execute.
Right.
So this is my
this is my text my caption and I'm going to separate them with a dot.
And right now the caption is ready.
Always remember to tag yourself because people can find you this way
easier.
And if you are if your post is about someone or something you can take
them to.
And also I'm gonna use the location that's where I am.
I'm gonna upload this on Twitter and I'm on my facebook too.
Now we got to the tricky part.
I'm going to paste the one of these one of these group of high stakes as
the comments under my post
and I'm gonna paste the other one as the caption of this post.
So one question why I don't paste it now in the caption.
The reason is because when you post when you write high stakes for
example 30 high stakes as in your
caption then you want to add some more high stakes as the comment
Instagram when you want to comment
it.
Instagram will check if you use hashtags in your caption and if you did it
will not allow you to use
high stakes in the comments.
OK but vice versa Instagram will not check that Instagram want to check
if you uploaded any hashtags
in the comments right.
So stop you from writing hashtags in the caption.
I know it may sound a bit confusing but I'm going to show you right now
so you understand it now before
I share because the time is very important here.
That's why I prepared this group.
You have.
You should do this maximum under 15 seconds.
Because in some of these hashtags there are a lot of posts in every
single minute.
And if you lose the time your posts will go down and you will lose the
chance to attract people.
So I'm gonna copy the first one.
Again I'm gonna jump into my Instagram and I'm going to share it.
Now I have shared the posts then I'm gonna come on my posts.
I'm gonna go into the comments section and uh where is the comments.
Okay now I'm going to post the comments and then again I'm gonna go
back.
I'm gonna click on the three dots at the top of my post I'm gonna click on
edit now I'm going to going
back to my telegram copy the second one.
The second pack and come here and paste it so this way I was able to
upload more or less around three
fifty five hash tags on my post and as you can see the promo button is
still on and Instagram doesn't
consider my pay my post as low quality content.
Now this is a great way to use hashtags under your post especially if
your page is new or you don't
have a huge number of followers right.
So more or less that was all about the haste about this strategy of using
hashtags on your Instagram.
What I want you to do is to right now sit down and try to create those
two packs of high stakes.
You can use your note off your phone or any other messaging
application.
Put your message.
Put your hashtags there and whenever you want to upload and upload a
post just copy and paste them.
It makes your work much easier and faster.
As I told you at the time for pasting the hashtags is very important.
So right now.
Try to find your house tags on tags for likes then come to hashtag ify
analyze them and replay some
of them remove song them and so on and you are.
And you created your two package of high stakes then you are ready to
upload your post and market your
Instagram page so that was all about this lecture and the next lecture we
are going to use.
Follow our attention and you are going to use the least that you have
prepared before.
I hope that you did that because we are going to need it in the next
lecture.
That was all about this lecture and I hope you liked it.
See you in the next month.
186. Follower attention
Welcome to another lecture on Instagram marketing.
During this part we are going to learn another marketing strategy which
is follow our attention.
Before we had talked about finding very your potential customers or
followers hang out and make a list
of those pages that they follow.
And later which is right now we are going to use those pages how we
are going to do that.
Now the people who are following those pages are your potential
followers.
Now what I want you to do is to go to those pages and check if they've
uploaded any posts recently more
or less during the past three four hours maximum.
All right check.
And if you find any posts like that go to the post and click to see the list
of the people who have
liked that post.
Then go through the list.
Take a look at each user one by one and try to find out if they are really
your potential follower.
Now how you can do that.
I'm going to show you in a moment.
So let me active the recording on my phone and right now I'm going to
jump into my Instagram
and I will go to the pages that I follow because I have that list in here.
Now let's go to for example found our magazine.
So I'm going to check their final post to see when they have uploaded
two hours ago.
So now why I told you to check if the post is uploaded recently tops
three to four hours.
The reason is because first these people are active.
There are not some users that they were using Instagram to four months
ago or one year ago.
And also because the post is recent.
If you grab their attention they may respond to you immediately because
they may be on Instagram right
now.
All right.
So I'm going to click on the likes here.
Four thousand forty likes.
I'm going to click on that to see who would like this page to like this post
and I'm going to start
from top and check if this user is my potential follower.
Now you have to check to thing most of these pages.
They are they can be private like this one.
Now first of all take a look at the number of followers and following why
people who have more followers
than if done they follow they are more likely not to come and follow you
because they are walking on
their Instagram and they want to improve and increase the number of
their followers.
Right.
So try to focus focus on pages who have more following than followers.
So for example this one is good.
He has three hundred thirty nine followers and he on the other hand he
has 600 following.
So for now this page is good.
Now take a look at his biography.
Maybe you find something that is connected to finish.
Now the guy has written several things but here I see optimist.
So this guy like the post which is more or less like it quote close to the
things that I applaud so
he may be my potential follower.
Till now it was okay so I'm gonna how I can grab his attention if the point
posts if the page is private
like right now the only thing that I can do is to follow the guy so I will
follow him.
Later he will see my following.
He will jump into my page.
He will check my page and if he liked what I am doing and it is very
important that we have prepared
our page as a professional page.
So when these users come and see they are more likely to follow it.
Now I'm going to go for the next guy.
This guy is not my potential followers because of the number of
followers and following right.
Maybe he follows.
I don't know but the chance is very low.
So are not this guy not this guy or is she OK.
This can be my potential follower.
There is no biography here so I'm going to follow him.
I'm gonna go for next.
No.
I'm going to go for next.
No yes.
And take a look at so this guy may follow me back.
So we will see.
And no next one No.
It was all about foods.
No.
Let's go
so no again no again you can.
Some people just jump into this list and start to follow them all but if they
follow if you for example
follow one hundred people maybe five of them respond you're back
because they are not potentially your
potential follower and later you will have problem to unfollow them on
your page.
And during this process maybe Instagram blocked your page.
It's very hard if they suspend your account.
It's very hard to bring it back.
You have to send message to Instagram team and speak with them give
them reasons so they open your account
back.
So try not to just jump in here and follow everyone and I know it may
take a while but this way will
create loyal followers even.
It will take for example from my page I was the active for more than a
year and yet when I post a lot
of people will respond those all those are loyal followers that I found
them this way.
So it may take you some time but it is one of the greatest strategies that
you can use.
For example this guy is my potential follower but what I'm gonna do
because he's page is public.
I'm going to do something I'm going to take a look at his posts.
I'm going to like some of them I'm going to leave him a comment now.
It's very important if you can find what is important for this guy.
Okay.
If I can find what is important for this guy in these pages in his posts and
I can I leave a comment
on that or like it.
He's more likely to follow me back so I'm gonna click on one of his
videos of himself and I'm gonna
like it and I will read the caption and leave him a comment.
Maybe but because now we are recording and I don't want to take your
guys take your time a lot so we're
not gonna do that.
I'm going to just like one of his other posts and I'm gonna give him a
follow so he will obviously come
back to my page and he will see me.
And if he liked my page he will follow me back.
All right.
Some more or less.
It is like that.
This way you can.
Grab you can find your potential followers and grab their attention and
convince them to come to your
page visit your page and follow your back.
Right.
So now there is an important tip here when you go to these pages Your
foot your potential followers.
If their page is public and you want to like their posts don't do it quickly
okay.
When they come back and see that.
All right.
Someone came to their page and like 10 of their images 10 of their
posts under one minute they know
they will understand that you what you are doing.
They know that this way you are marketing your page so they are more
likely likely not to respond to
what you are doing.
Spend some time there and when you're leaving a comment there is a
good way to increase interaction.
Ask them a question.
If for example you are leaving a comment on a painting.
Ask the guy how long for example it took for you to paint this image to
paint this picture.
Okay.
They will love that and they will notice that you paid attention to these
things.
They will answer you.
And because of the interaction they are more likely to follow to follow
you back.
Right.
So as much as you do this later in the long run you are going to have a
successful page when we get
to other strategies like competition.
You will have better results.
Right.
So more or less that was all about this lecture about the follower
attention and what I want you to
do right now is to go to your page and just a start.
Try this technique.
Okay try it for a couple of days and then see the result for yourself.
See how it will works for you.
Okay so more or less that was all.
And on the next one on the next lecture we are going to talk about giving
credits and other important
strategy.
Also powerful and we will talk about that in the next lecture right.
So that was all and hope to see some.

187. Credit
So giving credit before we had talked about an application named
riposte using that application it will
write the name and the emails of the owner under that post and then
you share it.
You have the potential to grab the attention of the owner's followers and
also the owner page too.
So let me show you how the effect will be.
I will jump into my Instagram and post something from someone else
and then I will show you how it will
appear and how people may see that post and how they can come and
see my page.
So let's jump into Instagram and also from the previous strategy as you
can see the guide that followed
me right now is one of them as one of the people of those potential
followers that be affected we grab
their attention.
This guy also in the middle.
He also was one of those followers.
So as you can see I just tried this technique on I think four or five
people.
And right now two of them responded to me so you can see how
effective this strategy can be.
All right.
So let's go to someone's page.
I'm gonna go into Gary V page and I'm going to find one of his posts and
I'm going to reposted again.
So yeah OK.
This is a post about our topic about marketing in social media.
Stop worrying about how many likes you get which is right.
So I'm gonna copy this post copy the link and I'm gonna jump into repost
and here it is.
I'm gonna click on that and I'm going to make it dark or light and I'm
gonna repost that in my Instagram
so I will select feed I'm going to and I'm going to click next next and here
I will write.
You can write any caption but remember to mention his name.
Okay.
He's right down his user name.
It is very important to do that also in tags.
Tag him.
Gary B.
And done J.
And there s love it.
Turn on Facebook Twitter and so on.
But here I don't want to do that because it's not one of my posts.
I'm just showing you as an example.
So I'm gonna share that and here it is.
Now how we're doing this week giving credit to Gary V I can affect his
followers and also himself because
he's very busy and he has a huge number of followers.
Obviously I can not give up his attention this way but other pages it is
possible.
So here if you click on the last section here it will show the posts that
this guy was tagged in.
All right.
So the final one is mine.
OK.
This is the post that I just reposted and as you can see now some
people they just go to this section
and they want to find other pages that are good and connected to this
topic.
So they just come here and go through all this list and they will click on
some of these posts and they
will click on the page.
They will come to the page and they may follow.
So this way you can influence those type of followers.
All right.
So now my post is here and it will be here for some time and I may
receive some followers from that.
OK so more or less that was all about giving credit to people.
And also when you do this now I did this with Gary V and as I told you I
can not grab his attention
this way because he has a huge number of followers and I'm sure his
Instagram page is very busy but
other pages that count that have for example two thousand ten
thousand maybe one hundred thousand people
I can grab the owners attention this way.
OK.
Maybe someone designed something and uploaded on Instagram and
then I reposted and I said OK.
An amazing design by this guy.
I am giving credit to him and from my paid some people will go to his
page and that's why he will send
me a message or he will leave me a comment and thank me for that.
And this way I will get in touch with that page on there and this way we
can use the next technique
which is shout out right.
So more or less that was all about this lecture and on the next lecture
we are going to talk about the
strategy shout out.
All right.
So that was all.
See you in the next month.
188. Shoutout
So the next strategy on Instagram marketing which is shout outs.
Now what is shout out simply when two pages upload a post from each
other and ask their followers to
follow the other page.
We call that shout outs.
So how you can do that.
One way is when you are in the previous strategy we talked about giving
credit when you give credit
to someone who has a page close to your page they will respond.
They may send you a message to thank you or they may leave a
comment under your post to again thank
you.
This way you will start a conversation with them and you can ask them if
they would like to share a
post to use to use this shout out technique to share one of your posts
and you share one of their posts
and do this to invite your followers to follow each other.
OK this is one way the other way you can simply find some pages.
Similar similar to your page and send messages send direct message to
them and ask them if they are
interested in this.
If they page it is close to your page.
For example if both of you have two thousand followers or ten thousand
or one hundred thousand followers
there are more likely to accept your deal and do it free.
Otherwise if you send a message to a page which has one hundred
thousand followers and your page has
only 5000 followers they may ask for cash or something else.
All right so this way you can get in touch with them.
Don't worry if some people are very are worrying about the other page
said says no.
And that's why they don't use this.
Is this a strategy.
Don't be afraid of that just try it.
It has no harm for you.
All right.
So you send a message.
The guy may say yes or am I saying no.
And from 10 messages maybe one says okay.
And this shout out will bring a lot of followers to your place.
All right.
So it's very simple very easy.
It cost you nothing.
Just couple of minutes and the results will be amazing.
Okay.
You can use this as strategy any time.
If your page is very low on followers or even if you have a couple of
millions followers so you can
use this as strategy is it is very easy.
All right.
So that was all about this a strategy.
And on the next one we are going to talk about competitions which is
very very popular and very useful
when you have a huge number of followers.
189. Contest
All right.
So the next marketing strategy that we are going to talk about is
competition now from all of these
marketing strategies.
I recommend to use this method.
Why you have at least two to three thousand followers less than that.
It's not going to be useful for you and you will not receive any result.
So how you will do that.
It's very easy and sometimes it may cost you something.
But if you do this right.
And later on this course on this Instagram marketing we have a past.
We have a section which we talk how you can convert followers to
customers.
So it may cost you something but later if you do it right you can convert
these followers to customers
and make more money.
I will show you an example of a very successful page that use this
technique a lot.
At the end of this lecture.
So how you will do that you will set a competition you will say that.
All right.
This is the price for this competition for example I am giving it a five
hundred dollar to one of my
followers.
So how you will get into this competition.
First you should follow me.
Second tag five of your friends on the one of my posts and use for
example this specific hashtag.
For example we are 80 competition for example imaginary.
And then through that high stake by Friday I will select a winner and I
will send 500 that dollar to
your PayPal.
So this way you can push people push your followers to tag your tag
their friends.
Now let's say that you have 10000 followers and around 3000 of them
are active.
And from those two thousand one thousand of them will join this
competition.
One thousand of them will do exactly what you ask them to.
So one thousand people take five of their friends this way.
You are grabbing 5000 users attention with only spending five hundred
dollars.
Now you may not spend five hundred dollars.
Your reward must be valuable for your followers.
Otherwise they won't do it.
For example what I do.
I have a lot of marketing and business courses that people valued so I
will announce that.
All right.
I'm giving some courses for free.
If you follow these instructions and this way I will increase my followers
so you can do the same.
Now I'm going to jump into my Instagram and I'm going to show you a
page.
Who did this very successfully.
So here we are in my page.
And let's find
where is he lost
all right here Ty Lopez.
I followed Ty Lopez around two years ago and at that time he had
something around one hundred thousand
one hundred forty thousand followers.
I can't say for sure that around 2.5 million of his followers he use this
strategy to make people follow
him gay.
At that time even I joined some of his competition and yet some of my
friends still they are following
him.
Still they like his posts so you can see how powerful this technique is.
Unfortunately right now he doesn't have any competition so I show it to
you.
He had it a couple of days ago and for example he said I'm giving you a
some amount of cash.
Do these steps and try and I think he said share one of my posts on
your fake Facebook and tag some
of your friends and then send me the screenshot and then I will choose
someone.
The important thing in this method is that the reward that you first of all
focus on the reward.
Make sure that your followers see the reward first.
Otherwise you can not grab their attention.
And after that make sure that your reward is valuable for them.
If your reward is not for example if I come and say All right I'm giving you
a ten dollar who wanted
to do this stuff people won't do it because people won't care about ten
dollar.
But if I say I'm giving you a 1000 dollar or as he did sometimes he was
giving give cars.
And if someone tell you that.
All right.
I'm giving away a car.
If you do this so who won't do it.
If you select a reward with higher value more and more people will jump
into it.
Okay.
And later we are going to talk about how you can convert these
followers into customers.
So you bring them into business into a business and make money from
that.
Right.
So more or less.
That was all about these marketing strategies and on the next chapter.
And the next section we are going to talk about posting time one of the
most important and common questions
that I can say everybody has about Instagram.
Then I have to post how many times a day I have to post I'm going to
show you exactly the real answer.
You will see it for yourself.
You will see the result and you will decide for yourself.
OK so that was all.
And see you in the next lecture.
190. Contest+
All right.
So on the previous lecture you talked about how to create competition
from a marketing perspective and
market our page market our product and so on.
Okay so I told you that you can ask your followers to tie their friends on
their posts and things like
that.
But I have seen another style in this competition which I want to share it
with you.
It may you know you may be able to use this too.
It's the same as strategy.
It's the same competition.
But the thing that you ask your followers to do is different.
And the feedback the result is going to be 10 times 100 times much
more.
Okay.
So here in this way you do not ask your followers to tag their friends on
your post.
Let's make an example let's say that you are a painter and you paint
beautiful images photos and saw.
So what you can do is to ask your followers to share to upload to post
the best photos that they like
the best painting that they like on their own profile and use the specific
hashtag.
Let's say let's for example I'm the painter and my name is PR.
Use the hashtag PR painting.
So the thing that is happening here is that all of the followers of your
followers will see that posts
will see or page will see that.
All right.
David also you can ask them to tag you so others that their followers
can easily access to your page.
This is a great painting.
Who painted it.
All right.
And when I click on this user name here and a lot of their followers will
come to your page and if your
page is good enough for them they will follow you.
They will become your followers.
And if you do this several times over and over on different timing you
can boost your page to a whole
new level to a whole new number of followers.
Number of customers.
OK.
So that was another thing in a competition a strategy that I wanted to
share with you.
And on the next lecture and the next lecture we are going to talk about
getting more likes and comments
and how this thing can help us in marketing strategies.
All right.
So that was all seen the next lecture.
191. More likes & comments
So the next strategy that we are going to talk about in this section is
getting more likes and comments.
So how.
Getting more likes and comments is going to help pause in marketing
strategies.
Now let me jump into my instagram.
I want to show you something.
OK so here I am in my Instagram in one of the pages that I have.
And at the bottom I'm going to click on magnifying glass.
OK.
So here I am as you can see.
Have you ever asked yourself why we see the things that appear here
OK.
Why not.
We see other topics.
Why not.
We see other posts why we see these things that exist right now.
The answer is that first of all that there are different elements.
One of them is that we are going to see the posts that we like ourself.
Okay so if I go and like let's say bodybuilding posts I will see more
bodybuilding posts here.
OK.
If the next one if my friends if my followers if they're people that I follow.
Leave a comment or like other posts.
I will see those posts again here.
OK the next element is that I will see the post some of the posts which
has the same location as I have.
That is why I am telling you that use the location on your post OK.
Because all of these together will create a great marketing strategy
effect for your pace.
So now that we know if we have more likes if we have more comments
our posts can appear here.
So how we can get that how we can get more lives or get more
comments now basically you will receive
some amount.
Right.
That's true.
But I have.
I'm saying this according to my experience according to what I have
seen on Instagram from different
pages in different fields.
So I have seen this a strategy on Instagram that people upload a post
and there on the Post or on the
on their stories.
They asked their followers to leave.
Let's say three comments.
Write down for example this word three times as a comment or 10 times
as a comment.
Okay so you may say all right if we ask this people will not do it.
Followers will not do it.
You are right.
Until you add a river.
So those pages added a river.
That may sound a little stupid.
It may sound a little idiotic but it works it works.
They have added that the reward that they will telling people is that right
down for example this word
10 times in the comments and I will shout out your pate.
OK so if you have let's say 10000 followers 100000 followers without
any guarantee 90 percent of your
followers would love you to shout out them.
OK some of them like me may not like it.
OK.
I'm in that 10 percent.
But anyway this is a revolt.
Now you can think about other type of revolt and tell people all right.
I'm going to give this revolt to the people who write down this word 10
times and then I have seen that
also that on the next stories they would say that.
All right when they want to shout out that user name that person they
would say OK this is their user
name.
This guy this person wrote down for example this walk 10 times and I
shouted out and I shouted this
user name for you guys.
OK.
So as the revised this again I'm telling you this may sound very stupid
but I have seen how crazy it
is working on people.
OK.
I have seen that people increase couple of thousand followers in one to
two days with just using this
system.
Daisy it sounds idiotic.
I am agreeing with.
I agree with you but it works.
So this was another certainty that I wanted to share with you.
If you have any question about it or if you feel that you get it it gets a
little complicated.
Send me a says I can create a new course.
New lectures to explain it more or I will explain it to you in the question
and answer section.
All right.
So that was all.
See you on the next lecture.
192. Get featured
Welcome to another lecture on Instagram marketing.
During this part we are going to talk about another marketing strategies
that will help you to grow
your page.
Call your followers to a whole new level.
So this one is how to get featured on the popular on different popular
pages.
Okay so I have to tell you that there are a lot of pages on Instagram or
on any other platform that
they are looking for content.
They are looking for someone like you that you have created content
and they want to just share that
content with their followers.
So this way you can get featured on some good pages with out with
thousands hundreds thousands millions
of followers.
So how you can do that.
First of all you have to take a look at your topic.
Take a look at your niche OK.
Some topics have this opportunity to find these pages.
But for some other topics you may search but you can not find it.
So I'm going to make couple of examples about what I mean to get
feature.
So the first one the first page that I want to talk about is our shared
shelf.
Now this is a group of people I think it's located in London.
They are trying to increase the rate of reading in people by pushing
them forward by sharing books by
giving books for free and so on and so almost all the contents that you
see here are from their followers
or from their friends.
OK.
I can say almost all of them as far as I see.
So they have almost 300000 followers and they introduce for example
right the next book that we would
like to you to read is for example this one.
OK.
The first book here as you can see what you can do.
Take if you take the book take a photo add their hashtag and send it to
them direct message it to them
and they will upload it gay or you can ask them.
All right.
This is the post connected to your page would can you please share it
with your followers and they will
tag you as you can see all of these posts.
Let me open it all.
You can see this is a repost here.
So others these two hundred thousand followers can easily find this guy
this person who took this photo.
Right.
This way you can get featured in a page like this next one thing first.
So he also do this when he released something in religion book or
something.
He can.
He will.
He may share some posts from his followers.
Right.
So on some pages it is harder but all you have to do is try as I told you
right down upload the posts
right down the high stakes send it to them direct messages ask them I
receive a lot of messages from
people that they just started their Instagram page.
They have.
Let's say for example 10 followers and they they literally they just send
me a message and they ask
me Can you please shout out my page.
What I'm trying to tell you is that these guys are trying so hard to get out
there to find their potential
customers to find their potential followers.
So do not be afraid of sending messages asking people what you want.
Ask them OK.
It's going to help you a lot.
The next one.
Ariana Grande day she did that sometime ago a couple of weeks ago
she released a new music video and
a huge number of her followers created some video some images with
that song with that music music video
style and song and she shared them on her stories.
OK I don't know how many of those stories were there but Aikins as far
as I remember it was songs something
around 40 50 stories from her fans.
Okay so Ariana Grande there has one hundred eighteen million
followers and the people who created videos
and got featured on this page they had a chance to grow their page so
quickly gay if it gets featured
on a Hayes with this number of followers you just jump many steps in
one in a single night.
Right.
So this was the whole concept.
I just wanted to explain it to you and what I wanted to do right now sit
down and think about your business
about your niche and try to just go in Instagram's search and try to find a
page who share some content
from their followers from their fans.
OK.
So you can get feature for example if you have a cute dog and there is a
page that just share cute dogs
you can send the image of your dog to them.
And trust me they would love to share it.
They will thank you for sending because they are looking for content are
looking for people just like
you.
OK.
So this is a great way to get featured to get more followers and grabbing
more attention.
Gay.
So that was all about this lecture.
And see you on the next one.
Assignment: Choose your strategy
15 minutes to complete5 student solutions
Welcome to the next assignment. During this part we try to practice what
we have learned during this section of Instagram marketing.
1

193. Warning
Welcome to the next section where we are going to talk about Instagram
marketing automation.
Now before we go deep into this my Instagram automation tool before I
tell you what you can do with
it and what it can achieve.
Here let me give you an advantage now using an automation tool on
Instagram nowadays Instagram is acting
very harsh and they are very cautious about using.
They will pay attention on using an automation tool.
So you may get caught and you may get banned for some time.
We use it a short time maybe for example a couple couple of hours or
maximum couple of days.
But if you get into such situation my suggestion to you is to stop using
that tool.
OK.
But also there is the possibility of using this tool and not get any Vining
from Instagram usually Instagram
before they want to ban you.
They will give you a warning that hey it seems that you are using an
automation tool change your password
right now.
So the automation tool cannot use your Instagram account and if you
use it again we will ban you.
Usually they warn you before they ban your account.
OK so this is a warning if you don't want to use automation to skip this
section.
But there are a lot of pretty amazing stuff inside this section that can
help you grow your business
in a short time maybe you can use this tool for some time and let it go.
Or maybe you can keep using this tool until you receive a warning
maybe a couple of months maybe even
more than a year.
Hey I have been using this tool for a long time.
Sometimes I received some warnings and I stopped using it.
And then again I started but I cannot say for sure that this using any
automation tool for Instagram
is safe because nowadays the system changed right before a couple of
years ago it was pretty easy.
Instagram wouldn't even pay attention to this.
Right.
So what we have here in this section here we are in the Instagram
automation now the tool has a lot
of us staff.
We are going to learn how to create an account on this tool.
First of all this tool is not mine.
Some of you will make this judgment that all right.
This is tool.
This is not mine.
I'm just introducing it because I have been using it and I received good
feedback from it.
And the result was good.
So I'm sharing it with you as a suggestion.
We will learn how to share job posts and stories how to create a caption
template the mass looking booster
which inside booster.
We have auto like auto follow on on auto on follow auto comment auto
reports auto direct message how
to create a bio link page with different links inside it and getting a proxy.
And another thing they tell you if you get a good proxy for your
automation tool it will work much better.
And Instagram usually can recognize you.
Right.
So here is the website my business automation and here.
First of all you are going to have seven days free trade.
You can test the app if you like it.
You can join the program.
If not you can let it go right.
So here it is and how it looks.
This is the first part and the place that you can schedule posts you can
schedule the stories.
If you don't want to use the automation tool part you can use the
scheduling part.
It is working very good as well.
We can have caption templates to create different kind of captions.
So any time that you want to use them just select one of them.
Then we have two reports today masses their support and the boost and
also most looking where we are
going to talk more about them inside the upcoming lecture.
So if you're ready to learn more about this automation tool let's jump into
our first lecture on this
path.
194. Create account
So the very first step we have to take here is to create our account on
this Web site.
Don't worry.
Creating account is completely free.
You can use this for a week.
And if you like the result you're receiving.
You enjoy the result.
You can change your plan.
All right.
So to create your account go to Pier 80 dot com slash auto IAG.
OK.
From there you will be directed to a page like this as you see here.
Right.
Write down your first name your last name your e-mail your password
confirm your passport.
And this is very important.
Select your time zone why it is very important because later we are
going to schedule posts and set
up some sleep time.
There are a lot of good features there.
If you select the wrong time zone some of these will work what not at the
time you expect.
OK.
So select the right time zone.
So when you're done filling this form click on get started.
And then when you go to the next page as you can see on the left side
we have our main menu.
And don't worry we will learn and practice every single thing that exists
on this platform.
Right.
So right now if you already positive video go to the address that I told
you.
Create your account and see you on the next path.
195. Import IG account
All right.
So now that we signed up on this Web site the next step is to import our
Instagram account here.
So first of all pay attention to the menu on the left side of the screen.
So you we have we can do everything here using this menu and step by
step.
We will go through all of them.
We talk about them.
We learn exactly how to use them.
And we are going to test them to get there.
So for now all you have to do is to come on the item on the fourth item
on the menu here with Instagram
logo which is 10 accounts.
So click on that.
So it will jump to a page where you can add your Instagram account.
And as you can see I already have two of my icons already here.
So for you at the top left side there will be a button add new account or
also because you don't have
any account added at the middle of the screen you will see add new
account button there too.
So you can click on that or the one on the left saw on the top left side to
add your Instagram account
here.
So click on that.
And on the next page you have to write down your Instagram user name
and your Instagram password.
And don't worry it's completely safe.
So when you feel these two out the third one is about privacy.
And as you can see it is optional.
It's this part the proxy part is very important but we are not going to talk
about it right now because
for now we just try to learn more about this great platform and
understand how we can use it board proxy.
We are going to have a very important talk at the end.
All right.
So do not miss that part because it's really important for you to use this
platform in a better way.
All right.
So for now just import.
Just write down your username and password and click on Add account
and what you will see.
You will see your account added here.
Now same as Instagram when you want to edit something here some
element here in this Web site.
The more mostly in most places you will see these two dots there.
So you can click on them.
You can edit them.
For example let's say later in future you decide to change your
Instagram password.
And if you do that this website will not have the ability to access your
icon.
So you cannot use any of the features here and it will just give errors for
that you have to come back
here click on edit and write down your new passport and save it again.
Right.
Or if for any reason you want to delete your icons.
You can delete it from here.
So that was all you needed to do to import your Instagram icon.
But before we go for the next step on the menu let's talk about your
profile.
An important thing here.
Time Zone.
So at the right top right side you see an arrow here.
Click on it and you will have profile and logout so click on profile here.
You will have some information about your profile.
Your first name last name language.
And times on and some other stuff here.
So the important thing here which you need to check out is your
timezone because if your timezone is
not right when you want to schedule a post it will not go.
It will not post them at the right time at the time that you want it to
happen.
So first of all check the time don't be sure that it is right.
According to the place that you are for any reason if you want to change
your password you can do the
change the password here.
You can change the dates format time format if you would like to see it
p.m. a.m. or 24 hours you can
do it here and you have some other information about your account here
too.
All right.
So now we get to the interesting part and it is our first item on the menu
at post.
196. Login issue
Before we go to the next part I just wanted to add something here.
Some of the students had some problems connecting their Instagram
account to this Web site.
And the reason is that because when you are using this Web site to log
into your Instagram account you
will be logged into her Instagram account from either France or United
States.
And this may cause some problem.
Instagram will suspect that it is not.
It maybe it is not you because the IP address is different.
For example you are living let's say in Australia and then suddenly your
log into your Instagram account
from France.
Right.
So Instagram will notify you on your phone and ask you to verify that this
person who lied into your
Instagram account for example from France or from United States.
It is you.
Right.
And sometimes in some countries even if you verified that it was you
that you tried to log into your
Instagram account for example from France maybe it won't work for you.
So how you can fix it.
There are several ways.
One of them is to for example go to Instagram dot com.
Log into your account.
Go to the settings and the active your Instagram account for twelve
hours.
Then instead of going to your phone and like into Instagram account.
Again don't do that.
Go to this Web site like in from log into your Instagram account from the
website.
And after that you can go to your phone and log into your Instagram
account from your phone too.
This way you can solve this problem and use your Instagram account on
both your phone and on this Web
site.
And if a silly didn't work for you on the next article I will put a link.
It's a support link.
You can go there.
You can contact the support and they will help you to fix this problem.
Also I will put another link.
It's about an article that explain all the ways that you can fix this problem
on your own.
Right.
So you can use these links to fix it.
And that was all.
So let's go for the next picture.
197. Post & stories
All right.
So here we are on our first section on the menu at post.
So as you can see at the top we have three tabs.
The first one is at post at the story and at all.
So we will get to each of them.
But to explain it generally the first one is at post as and as you can see
it.
The second one is will give you this ability to add stories or schedule
them.
And the third one at all boom is adding carousel style posts like for
example you can add several images
several images with several videos.
You have you must have seen it on Instagram.
All right.
So let's go to the first stab at Post and here under them.
We have three other columns.
So the first one is media in media you will have your posts.
You will have your images your videos to parent here.
You can upload them.
You can store them here.
You can keep them as long as you want.
And there is no limit for that right now.
Later it may change but for now you don't have any limit here.
Right.
You can upload all of the photos all of the videos that you want to upload
on your Instagram here and
keep them here.
So for that you have two ways when you hover your mouse here you will
have the ability to upload them
from your P.C. or use a you are.
I will test them both right now and show.
Show it to how it would work.
So click on your P.C..
This icon here and select the image that you want to upload image or
video.
So as you can see it appeared here.
If you hover your most on your file at the top left side you see two dots.
You can click on.
You can view your post your image or your video or you can delete
them.
So how you can upload a post from a link for example there are a lot of
websites out there that have
a lot of materials a lot of good images and good videos that you may
want to use them.
And one of them for example is on the splash dot com.
So when you come to the splash dot com you have the ability to search
for images and you can use the
link to directly upload them with high quality on your from here to your
Instagram account.
So for example let's select a topic let's select.
Let's like cake and here let's find a good image for our Instagram
account to test it.
All right.
This one looks nice.
We can use these.
Use this image for us for a story.
Right.
So I'm going to open it in a new tab here and here you can right click on
your image and the first one
is is it an open image in a new tap.
So when you do that it will just open the image and the link here is the
link that you want to imported
into your media part here and from here posted on your Instagram.
So click on your URL and paste the link press enter.
And here is the image.
So how you can upload a post from here.
So we go to the second column here which as you can see it is at and
new post and at the top.
If you have for example like me if you have several Instagram I
connected to this to your Web site icons
you can select which account which Instagram account you want to post
on.
So I'm going to select for example this one the second one and you
have two ways to add your image here.
Either you come here and at the bottom left side you see a checkmark if
you check it it will be added
here.
Also you can drag and drop the image here and on the third column as
you can see it will show us the
preview Hall our post will look like now there are a couple of interesting
here.
Very useful in marketing very helpful.
And I haven't seen for example first comment in any other platform at all.
And it is absolutely genius to use it this way here especially when you
can use it to catch you on your
post.
I will show you in a moment.
So the first type here is caption so same way that you write your caption
on your Instagram account
you can write anything here.
So for example this is a test caption All right in front of it you see
anymore.
You click on it if you click on it.
You have the ability to select any emoji that you would like.
Also there is another icon here which if you pay attention we have the
same icon whose name is caption
on the left side on our on our menu.
I'm going to explain it in a moment but right now let's just focus on
uploading a simple post right.
So I have written my caption and first comment.
So let's click on it.
And right now I'm going to tell you why it is useful and important to have
this feature here how you
can use.
So sometimes you do not want to add a lot of hash tags inside your
caption.
It doesn't look nice.
Your followers may not like it.
For example you open the post as a follower and you see for example
one or two line as a caption then
under it.
You see 25 30 hashtags.
It looks annoying.
Right here you have the ability to add those hashtags as a first comment
under your post.
This is genius.
Trust me.
So you come here and for example this post is about building a brand a
story book by Donald Miller.
If I'm not mistaken.
Right.
So I'm going to add a couple of hashtags as a first comment to this post.
BRAND For example hashtag story and it can be anything else too.
So just for testing I added these two hashtags and then we have a
schedule which we are going to talk
about it on the next section which is about just scheduling posts and
stories.
But right now let's just focus on posting our image under it you will see
an ad that's setting.
If you click on that you can add a location for example Los Angeles it will
search for it
all right.
So.
And also you have another option auto remove media.
So sometimes you solve your post.
You don't need them anymore and you just want to upload them for one
time.
But some of your e-mails as some of your videos for example you
upload them this month and maybe after
one or two months you want to upload them again.
So to to be able to manage that much better.
You can keep your post here on the media section.
But for those are those those images and videos that you don't need
them you can come here.
Check this out.
Auto remove media and it will remove the media remove the image
remove the video from your media section
automatically after it posts.
Right.
So I'm not going to check that right now.
But right now if I click on post now it will post this image into my
Instagram account.
So this is my Instagram here.
Let me refresh that.
So we don't have anything here.
And let me click on post now.
All right Post publish successfully.
And if I come here I must see the post right now.
So I'm going to refresh the page.
And as you can see there it is.
And if you pay attention there is there is a comment here.
And as you can see it is me and we have our to test high stack here.
All right.
So let's try a story.
So click on Add a story here and let's take out the image that we put
here and put this one.
So for stories you can not add any caption.
That's what it is.
You see it's gray and it is liked.
I can not write anything here.
So because we cannot add any caption or any comment to a stories you
can schedule it we are going to
try that later.
You can add location to it.
You can remove it the same way as it was on adding your post.
So if I press post Now I must be able to see this story on my Instagram
account.
So I'm going to click on post now.
All right post published successful.
So let's take a look at it.
So if I refresh this page I also remove this post.
So as you can see I have an a story here.
If I click on it there it is 13 seconds ago and it was completely
successful.
So the next part we are going to talk.
And also adding all Wong as chorizo.
It's the same way you can mark your can check your media is that you
want it to be on that post here
and then write your caption write your first comment and post them right.
It's the same way on the next part.
We are going to learn and practice how to use a calendar and how to
schedule posts or stories here.
198. Schedule & calendar
So how to schedule a post or a story.
Actually it's very simple.
Let's go through it together.
So here we are in at post section.
Same as before.
You can do everything that we did in the previous part but there is a
small change here.
So let's do it again to practice and show how we can do how you can
schedule a post.
So I'm gonna drag and drop this post here and test number two
also let's add a comment Rand for example and everything is the same
one thing.
Be careful when you want to upload a post sometimes.
I made this mistake that because I have a couple of Instagram icons
here.
I make a mistake sometimes I schedule them on the other icons.
So be sure to check your account Instagram icon before you upload any
post or your schedule any post.
Right.
So here just marked a schedule and under it you will have.
You will have the ability to set up a date and a time.
So click on that and you can select a date for that.
Also here at the bottom we have our time.
The first number the first bar is the hours and the second one is the
minutes.
So right now it's 7 forty p.m. So let's set up
set a schedule this post for seven forty two and more or less.
That's all.
Click on the schedule the post post has been a schedule to this date.
So on the second section here.
Second element on our menu calendar click there.
And as you can see here we have we have two.
This is here Fourth of July right now.
And here we have three POS published and one post a schedule.
So if I click there this is the post that we just prepared it together right
now.
Test 2.
As you can see everything is dry and in one minute it's was uploaded on
my Instagram account.
So let's go to my Instagram account and see that the post is not there
and in a minute it must appear
here.
Right.
Until we get to 742 let me show you another thing you can schedule
posts from another way you can come
to calendar and let's say for example at the end of the Week on Sunday
as of July you want to schedule
a post you come here and click on Add post and it will set up to date for
the time that you select it.
So you can either come to add post in the schedule the post or go
through it from the calendar.
All right.
So it is for 72 our post must be published right now.
All right.
As you can see here we have nothing is scheduled and for Post
published click there and there it is
test 2.
This is our post.
So if I come to Instagram and refresh the page the post must be here.
And there it is.
As you can see it is uploaded.
It has one comment our test hashtag comment and that was all.
And it's exactly the same way for stories and castle style.
On the next part we are going to talk about an element which make our
war much much easier.

199. Caption templates

So on this part you are going to talk about captions so when you wanted
to upload a post here when you
wanted to write caption there was an icon here which I told you we are
going to talk about it later.
This four scorers here.
Now we have the same icon in our menu which is truth and caption So
click on that.
So what can we do here.
We can write some captions here we can prepare them.
And later when we want to upload a post we can use those hashtags
and those captions.
So let me show you how it works.
Click on Add a new caption and let's say all of my posts have some
messages.
For example follow me at this address et cetera et cetera.
OK.
We I can upload different type of posts but most of them has some
common captions between them.
Let's say follow me at this address.
So I'm gonna write it down.
Follow me at WHO yo their score.
Far more amazing posts right.
So I will add this caption.
I also have the ability to add some let's say immodest tweet and select a
title for yours.
It's just for yourself to remember what this caption is about so I'm gonna
write down.
Follow me.
OK.
So save the caption.
Here it is.
Follow me follow me at puberty for more amazing posts right.
Let's add another caption OK let's say I for example on this page I
mostly talk about business marketing
and life quotes right.
So there are some styles here some different type of hashtags that I'm
going to use.
But let's say let's just make an example that I want to create a caption
which includes some hashtags
about business quotes.
OK so I'm going to come here and I'm going to write down for example a
couple of hashtags quote
marketing business sale.
That's what sits.
Right.
So it can prepare your high stakes here and let's write a title for it.
Let's say marketing coats marketing coats.
So let's let's save it.
And there it is.
It's prepared.
Let's go back to add new POS and how we can use them.
So here we are.
Let's add our image select our page and here I want to write a caption.
And this way I can save a lot of time and not to write and repeat the
same task over and over again
before this tool before I use this to what I wanted to do something like
this.
I had to save for example my captions in a messaging application like
telegram I would save all of them
and every time that I wanted to post I literally have to go to that
application copy paste them into
Instagram with the same message that I write over and over just I edit
some part of it.
So it was very hard for me it was taking a lot of time I was just jumping
between different applications.
But here this actually save a lot of time and trouble for you.
So come here click on this icon here.
And as you can see it is suggesting three of our caption templates you
can load more.
I have four right now.
So there is all of them here.
Now we want to add the follow me caption here in this caption post OK
so here we are.
I added it.
You see it's just imported it.
And I'm going to add the unique sentence about this post here to learn
more about building a brand story.
Right.
So I added a unique text for this post and also I use a common call to
action text call to action caption
for this post.
So let's do the same thing for first comments and now we are going to
select marketing quotes which
include a couple of hashtags.
So there it is.
Let's say you have.
Let's imagine you have four five 10 type of posts on your Instagram
account.
You can keep her all of the captions for eight people all of the high
stakes three and this way you
can see a lot of time a lot of trouble for uploading and more marketing
your Instagram account.
Right.
So the Post is ready and you can click on post now or schedule the post
but this is how you can use
and save a lot of time with creating caption templates.
All right.
So the next part that I want to talk about right now is statistics.
And here are the statistics.
It will give you some general information about your Instagram account
and what you have done with that
Instagram icon on this Web site.
On this platform.
Right.
So right now it is giving me some summary about my Instagram.
How many followers following posts I have.
How many posts I completed published in this web.
So through this Web site in the past 30 days.
So you get a general idea about what's going on here.
Right.
So more or less that was all about creating caption templates and
statistics.
And right now let's begin the real amazing part which helps a lot in
Instagram marketing.
200. Masslooking
All right.
Welcome to the next part where we are going to talk about the tool mass
locating now during the past
some time Instagram were acting so harsh on automation tools.
Now this one is when you use mass looking usually instead you will
notice it less because it's you're
not going to like any.
You're not going to do any action just viewing stories.
So here it is the mass clicking you select your Instagram account and
hear what you have to do.
You can target people's followers or people's following.
So mostly what you need to do to have a better result on marketing is to
follow is to target people's
followers.
Right.
For example there are 10 pages that they have the same topic as what I
have.
So what I do I will target those 10 pages.
I will target their followers.
Now what this tool does it will use my Instagram account.
It will go to.
It will take a look at the stories that the followers of those 10 pages
uploaded.
It will use my account.
It will view their stories and what will happen is that later those people
will come and they want to
see they're curious who view their Instagram Stories.
So they're just looking through it and they see others.
OK.
Who is this.
Who is paying for example.
They will click.
They will come to the page.
Right.
So using this tool with attract usually something between 200 up to five
hundred viewers to your page
every single day.
All right.
So how it works.
You come here.
There is a target list.
You click on it.
This is the list.
You have to share paste user name or the link.
I suggest you to pay stealing for example.
What does that mean.
Let me come here and start from dot com slash.
We are on Etsy.
This is the link of my Instagram page.
So for example if you want to target my followers you can come here.
Copy this link and paste it here when you're done click on insert and it
will insert it here as you
can see.
Now what will happen under it.
We have this Pete.
How many stories do you want to see per day.
It starts from 10000 stories up to 400000 stories.
So the next option here is that do you want to see stories that are
uploaded recently for example.
Just watch the stories that are uploaded one hour ago five hours ago 14
hours ago.
OK.
I suggest to active this to make it more real as a real person.
So Instagram wants suspect that after that we have a pause mouse
looking everyday so generally you asleep
about six to eight to nine hours every day.
So you have to pause your Instagram account so you can the time that
you are asleep you can select that
time here.
So this tool won't use your icon to view Instagram and Instagram will
suspect that or using you are
using an automation tool.
Also one thing I tell you for this tool for mass looking you do not need to
open your browser you do
not need to open anything.
When you make it active it will work.
Even if your computer is off.
Right.
So you when you're done click select active save it and it will give you
some activity like here and
some states that.
All right today for example we saw we visited twenty thousand one
hundred thousand stories for example
5000 of them were from this space.
Ten thousand of them were from that base and song.
OK.
It's a great tool.
If Instagram suspect you.
It will give you a warning and I suggest you stop using the automation
tool or get a good proxy for
it.
OK can add the pricing and it will help you to use this tool to attract
viewers to your profile without
getting banned.
All right.
So more or less that was all about this tool.
I use this for some time and the result was amazing.
Unfortunately I don't have the states to show you right now.
So that was all for this part.
If you have any question write it for me.
And if not let's go for the next later.
201. Booster
Welcome to the next section where we are talking the tool boost.
Now before all of that automation tools like auto follow as you can see
here auto and follow auto lag
and auto comment were a separate tool here.
And after some time they update this Web site and they put them all into
one place for it is for the
ease of use.
All right.
So in the next couple of lectures when you see that I am using auto
follow it is separated but right
now I will just.
All of the tools and features are the same.
They just put them all into this page.
All right.
So here we have auto follow on follow auto like an auto comment.
The one that you want to use.
You can activate them.
You can select the hash states.
And don't worry.
And the next couple of lectures will talk more about them.
You will learn more about them.
You can write the hash size write the place or the people that you want
to target.
After that we have growth your profile.
We have this speed.
How do you want it to be.
Whom do you want to target and ignore private icons ignore for example
pages that have profile picture
or don't have profile picture.
The past time the sleep time that you want to apply everyday.
The next feature is about following and liking your posts.
And then we have the setting for unfollow auto comment and the
blacklist.
Are the pages that you for example you don't want to unfollow and so
on.
OK.
Don't worry.
You may be right now a little bit confused but in the next couple of
lectures we are going to talk about
each of them separately very deep.
I just created this lecture for you to understand.
Right.
These tools all of them came to the boost section.
All right.
So you don't think that they're removed or saw came.
That was all for this lecture.
If you have any question write it for me if not.
Let's go for the next one.
202. Auto like
And now the interesting part begins.
So the first element on our menu here is auto like so click on auto like
here.
And in this column you will have the least of your Instagram icons so
select one of them on the right
side.
You will see some information that you have to set up right.
So I already have set up some things I'm going to delete them all to
show you from scratch.
So here we are.
First of all at the top you have to section target and settings and also
activity like I will get to
them in a moment.
But let's just talk about Target and settings right now.
So we want to set up our auto like now some part of it.
It is obvious.
I'm sure you when you look at it you will understand but some part of it
you may have couple of questions.
Right now I'm gonna explain every single part of it.
So the first one here is high stakes so let's select a hashtag let's select
for example vector.
Right.
So when you write something it's a start to search and then a drop down
menu will appear.
And here it is vector.
So it will search on Instagram how many hashtags are about vectors.
And it will show it to me.
And when you select it it will appear here in a black rectangle.
It means that you have selected your hash tag.
So hash tag vector is selected.
And on the next part we have the ability to select the speed we have
auto which is recommend that and
you have various lowest low medium and fast and very fast.
Now about the speeds you must be very careful about that right now the
thing here is that you should
set up everything here a way that Instagram don't look at you.
Don't look at your Instagram account as a bot.
So you have to set things up the way that Instagram look at your
account as a human.
All right.
So what I will suggest to you is not too I know that you will love to just
come here and select very
fast.
You want to just affect the market quickly and get a lot of real followers a
lot a lot of engagement
a lot of comments.
I understand that.
But let's take it a step by step together.
I don't jump into it right.
You have to be patient here.
And if you do it the right way you will receive the result you are looking
for.
So what I suggest you to do for speed in all of these features in all of
these tools which you see here
when you want to select the speed put all of them on auto for one or two
day and then go for various
law for one or two days then go for a slow for one or two days then go
for medium fast and find it very
fast.
So more or less it should take you 10 days to two weeks to get to very
fast.
Why I'm saying that because if you start with very fast Instagram will
suspect that something is not
right.
OK.
Yesterday you were you weren't active on your Instagram account
maybe.
But right now you started to be very active.
You are liking your commenting.
You are reposting et cetera et cetera.
OK.
So do it this way if you follow these instructions you will not face any
problems you will not face
any errors along the way.
Right.
So I'm going to click on auto which is recommended here and the statue
here.
Right now it is active.
You can for example for some time maybe you don't want to use this
feature to this too.
You can come here and just cheap every everything the same just select
the active and it will what it
will not work right.
But right now I'm going to click on active and one other important thing
that you must do is to check
this part pause actions every day.
Right.
So what it does you more or less you're selecting an asleep thought that
you are selecting a sleep time
for your Instagram account.
OK so right now I have selected from 1 a.m. to seven thirty eight am I do
not want my Instagram account
to like any post it is necessary to set off some time the minimum asleep
time is three hours but if
you want my advice go a little bit more for a go at least four five six
hours you will not lose anything
much OK so don't worry about it this way is much better go Safer So
Instagram once I suspect that if
anything is wrong or anything changed right.
So set up a sleep time here and at this period that which you selected
your Instagram icon will not
like any post also there is another chick.
Another thing here which is you can like the feed from the timeline so it
will start beside these high
stags that we selected it will start to like that post in our Instagram feed
too.
All right so and then you're done click on Save it will save the changes
and it will start working now
here at the top we had high stakes places and people.
Let's talk about the other two.
Right.
So let's click on places and let's say a place let's say Los Angeles Gay
Los Angeles California.
So it's real.
If I select this location my Instagram my account will start to like post
which has this location right.
Next one people know people is a little more advanced if you ask me.
So here I will be able to select a username on Instagram.
Let's say a famous guy Veatch a famous page which has a lot of
followers and their topic is connected
to my topic so what I want to do here I want to effect the followers which
follow that page lets me
go to my Instagram and show it to you how it will work.
So let me go to my followings here and I'm going to come down.
I'm gonna go to for example let's say Gary V.
Right.
So let's say the materials the information that I upload the post that's out
that I upload are more
or less in the same topic in the same direction as Gary V here and I
want to fake his followers.
Now as you can see here he has three point five million followers.
And how I can affect them if I come here and his user name is Gary.
Let me copy paste that I come here.
I paste Gary V here and if you search for it Gary Vaynerchuk right.
So I have added his user name here and what it does right now if I save
it my account will start liking
the posts from the followers of Gary V's page.
Right.
So it is very interesting.
Very easy before this features in its web site.
Before these tools it was really hard to affect someone's followers.
You had to spend some time every hour 10 20 one hour every 10 20
minutes one hour every day to accomplish
this task.
It is very effective.
I have tested it hundreds of times.
It will work.
You can grab your potential followers attention.
And it's really going to have a good effect on your marketing right.
So more or less that was all and if you click on Save it will save the
changes and you can come to activity
like to see what's going on.
Okay.
So if something goes wrong for any reason let's say this Web site can
have access to your Instagram
for example you change your password and the access here is gone.
Here you are.
You'll start to see some errors right.
And it will tell you explain you what this error is about.
But right now these are some activity like the things that was happening
here.
You see seven hundred fifteen actions I think in one or two day.
I didn't pay attention to it that much.
Right.
So it's huge actually.
And as you can see it is explaining gave a minute ago it light like this
post with the hashtag vector
four minutes ago it like this post with a hashtag through Bill.
Eleven minutes ago the same day.
So here you can also you can check the posts to the post for yourself.
If you click on view the post it will open that post which is was liked right.
So this way you can check what's going on if everything is going fine or
if there is an error.
You will know what.
All right.
So more or less that was all about what auto like.
I know it's fantastic.
All right.
It will help you a lot in Instagram marketing and the next part.
We are going to talk about what a false.
203. Auto follow & unfollow
So then they think that we are going to talk about here is auto follow an
auto unfollow.
Before we get to it.
Let me explain it to you why it is effective why it is useful to follow people
from a marketing perspective.
So let's say you have a page about bakery OK about cooking cakes
right.
And what you can do to f to find good and write real followers for
yourself.
People who really like cakes and want to see and hear more about
them.
One of the things is to go on pages which have the same topic and they
have a lot of a huge amount of
followers.
All right.
So you can go there find some active followers people who like people
who comment on their posts and
follow them by following them.
You are trying to grab their attention and push them to arc following you
back.
Right.
And this this is a strategy that is very common.
And it has a good really good result on Instagram marketing.
So here on the second icon on our menu we have auto follows click
there select your page and here you
see more or less the same settings.
All right.
We have target and settings we have activity like.
And here we have high stack places and people.
So hashtags has the same meaning as it as it was on auto like.
So here we can select some hash tags.
And this Web site will use your Instagram account and will go and find
some posts with these hash tags
and then it will follow those people.
Right.
The second one is places so you can select some places as I as we
tried it before.
For example Los Angeles and your page will start following people who
posts some images or videos with
the location of Los Angeles and the good one the best one here which I
strongly suggest is people.
For example here we tried Gary V.
Right here you can paste any user name from any page that you would
like and your account here will
start following the followers of those icons.
Right.
So this way you get to easily easily without doing anything everything
automatically you will get this
chance to affect your potential followers.
People who like what you're doing.
People who like your niece your topic and your posts.
Right.
So this is really interesting.
I try.
I suggest you to use them and the same thing we have here.
We have a speed recommended versus lowest low medium fast very
fast.
We have a statue which is active and the active we have in a sleep time.
Do not forget I'm just repeating it again because it is important Do not
forget to set up in a sleep
time.
It's important right.
So same thing I did from 12:00 a.m. till seven thirty a.m. And let's check
out my activity like here.
And as you can see there are some errors here.
It has.
Usually you get some of these errors.
If you do not be careful about this.
Don't worry.
Nothing bad will happen to your account but try to start for example
come here try to start from auto
which is recommended as I told you.
Let it be on auto for one or two days then go on various load and go on
slow.
Just keep the speed this way.
Right.
And as you can see for example this one 80 minutes ago I followed this
guy with this hashtag vector
and if I come down another person with hashtag illustration hashtag
illustration one hour ago hashtag
illustration.
So you see it is very useful.
Now usually if you want to do this manually by yourselves it is really
hard because following finding
this people and following them is one thing finding them in your followers
following list and unfollow
them is some other challenge.
Trust me I had this experience.
It's really hard to find them when right.
This was the guy that I followed it for for example hashtag illustration
and I have to unfollow this
guy and you're not sure that he or she followed followed you back or not.
You maybe want to keep them if they followed you back.
So don't a lot of challenges there.
If you want to do it yourself but here you get this chance to set
everything automatically and let it
go.
So here at the fourth icon here as you can see it is all to follow.
Click on that.
Select your Instagram account and here we have settings and activity
like so here you get to choose
the speed choose the statues and the white list.
So here it explains itself that what is whitelist include the user names
that you don't want to follow.
Let's say you have 10 20 50 people that you want to keep following
them right.
You don't want to follow them.
You can write.
There was a user name here and just save it and it will not follow that.
You have other options too.
You have the option to if it check this out.
This one this sentence here.
Don't unfollow my followers right.
So people who followed you back you can't keep them.
Keep following them and maybe sometimes later you decide after a
couple of weeks or couple of months
you decide to follow.
Right.
That is one way.
This is one strategy in marketing Instagram market.
OK.
Also here you will have another option which is the source of on falling.
So if you click that you can select first of all you can select all for all
followings which if you
do that you should have a white list.
If you want to keep following some number of people which are
important to you but if you select followed
via auto follow model it will not follow the people.
It will not follow the people that you yourself follow them right.
It will just focus on the people who you got them through to or to follow.
Right.
So this is a good thing.
Be sure to select the right source for yourself and also again here we
have the sleep time.
One suggestion to you from marketing perspective.
Do not set auto follow an auto follow together at the same time.
Right.
Why give it at least two three days at least to three days.
So for example if you set up auto follow right now let it be there for 2 3
days then active come here
and active auto I'll follow.
Why is that this way.
If you just set up them both at the same time with the same speed.
For example you start follow a guy and the next minute you start to
unfollow the guy.
There won't be any if any marketing effect here right.
But if you do it with two or 3 days difference you follow a person this day
then on.
For example three days later you all follow that person.
Right.
So you are giving three days to two or three days to that person to come
to your page.
Pay attention to you.
If he or she wants will follow you back or if not they won't follow you.
And in three days you will all follow them.
All right.
So this is a good strategy from a marketing perspective.
If you have it in your mind so let's check out my activity like with this
Instagram account.
So here it is 21 minutes ago.
I unfollow this user two hours ago I followed this user and as you can
see it goes on and on right.
So these features these tools are extremely useful on Instagram
marketing.
I have been doing this for a couple of years now.
Its needs.
You have to spend time on Instagram marketing if you want to become
successful.
You cannot just do it do one or two things in a week and you expect the
result.
But here with these tools your work is hundred times easier right.
You set everything up and you just let it go on and just keep an eye on it.
Check it from time to time to be sure everything is going to the right
direction.
Right and this way you can manage a lot of accounts right.
Let's say you want to walk as as a freelancer for Instagram marketing
social media marketing or let's
say you want to start a business.
Social media marketing agency.
This tool here is going to make a crazy amount of money for you right.
You just need to find customers go to different companies ask them that
hey I am here ready to do your
Instagram marketing.
I have these experiences.
They don't know how what tool you are using and this here is your
advantage.
You can manage 20 30 Instagram account this way.
This is crazy.
These things weren't available a couple of years back.
So here you have this opportunity.
This advantage over the market to make a huge amount crazy amount
of money.
I have seen people actually in different courses.
A lot of people come to learn social media marketing.
I have seen people like you very young people like 17 year old killed
people people who are in high
school.
I have seen some of them become really successful a couple of months
back.
I was listening to one of them.
He recorded a video from himself he was explaining what how he
learned this stuff and how he's doing.
He was saying that he was making more money in a month than his
father in a year.
So it was very crazy to get those accomplishment with learning about
marketing social media marketing
and use these kinds of tools.
So I'm telling you with my own experience this tool will help you a lot.
If first of all don't get this wrong.
Some people have a lot of tools but they don't know how to use them or
they don't want to use them right.
I'm not telling you that using a tool like this or any other tool will make
you money.
It will make you money if you want it right.
If you work hard for it.
If you try right.
So let's wrap it up.
I just wanted to give you a couple of good advice on Instagram
marketing and how.
Which direction is better to go.
So that was about auto follow on auto unfollow.
We have another interesting tool here which is what a comment.
204. Auto comment
So let's get to the next part of the comments.
So come here.
Click on the third icon here or the comment.
The same way as the others select your Instagram account and the
same way.
Here we have high stakes.
We are places we are people it walk with the same Al Gore OK it will
comment on the post which has the
hashtag which you select it will comment on the posts which have the
location that you select it will
comment on the posts of the people who follow the target that you write
down here right.
So this is all so interesting you can effect you can grab the attention off
your potential followers.
This way too.
So here I have selected before I have selected illustration high single
assertion high stakes or high
stakes drawing and Victor art.
All right so this speed is on various low again for the beginning put it on
auto which is recommended
such as is active.
I have selected and I have selected sleep time here and also you can
comment to the feed off your from
your timeline to on your feet page right.
I didn't check this because the people that I follow on this I can't I don't
want to affect them because
their are major pages so I don't care about their attention right now but
at the top if you pay attention
there is another new tab here which we didn't have it before.
So the second one here is comments click on that and here you see
there are different comments here.
Now what you can do here you get the chance to write any comment
you want and save it here.
Now I as you can see I have added a couple of comments here and
every time that this website I want
to use my Instagram account to leave a comment on someone's post it
will randomly select one of these
comments and post it write it on someone's image or videos.
So how you can do it simply you can come here and write down any
comment that you would like.
This is a test
comment.
Right.
You can add your emojis etc etc. But let's say as I mentioned here.
Let's say you want more engagement.
For example the first comment here as you can see I wrote down can I
share it.
So first off I'll think about your target.
What is your target here.
For example I have illustration vector drawings right.
And with this comment I am asking for permission and I have seen a lot
of people write down.
Sure as long as you mentioned my name et cetera et cetera but this way
you get engagement people really
pay attention to your account.
People really pay attention to your comment because it thinks they think
that it is you behind it not
a bot right.
So this way you can increase your effective your effect on people and go
more on that.
So what I suggest to you to add as much as comment that you can.
Why.
Because if you if just right now go on Instagram and try to upload the
same just copy and paste the
same icon of the same comment under five or 10 posts Instagram will
stop you.
Okay.
Instagram will warn you that you are spamming you are while letting the
rules.
Hey so to avoid these kind of warnings add as much as comment.
You can hear for example 20 30 50 comments here.
Right.
So every time that your account is going to comment on a post it
comment a different comment.
OK.
Also there is a very very clever ingenious way to avoid this which exist
here.
So if you read this part there is two items that you can use in your
comments.
So in every account there is a user name and there is a name.
So let's come here on Gary V.
Gary V.
There was this word that I selected right now.
This is his user name.
K and his name is here Gary vane or Chuck.
Okay let's go to my account.
Pull your underscore a T is my username and my name is here.
The way that this is written.
Okay so what you how you can use this K how you can use it in your
advantage.
If you just simply come here and as you can see here there are some
signs which shows the target user
name or their full name.
So let's say for example I have used did I use it here.
I did.
So let's say
I want to say for example to a guy which name is Mike I want to say
keep up the good work Mike.
Okay so how can I do it here.
I can write down.
Keep up the good work and instead of writing the rest of it I can just
come here copy and paste this
full name and let's at any moment.
For example.
OK.
So whenever that my account want to post this.
Want to write this comment under a post a court whatever their full name
is it will write it here instead
of this word here.
OK so I may it may sound a little confusing for you but venue tested you
will easily get that gay venue
where your account is.
I'm going to explain it again whenever your account is going to write
down this comment.
It will write all of this sentence till here.
And for this part it will look at the name of that account.
OK in this case it is pretty so in this case.
If you want to use this tool to leave a comment on my page instead of
this part here it right here.
OK and the rest of the sentence which you design so this way you can
make your comments very unique
and instead get on will not suspect that this is a bot and not a human.
So how you can do that when you are done with your comments when
you finished writing just add comment.
It will come here.
Do not forget to save it when you save it.
It will stay here.
Here it will remain.
And then you can come into activity like and see how you are doing.
So here on Victor hashtag vector art.
I wrote down keep up the good keep up the good work on hashtag
vector.
I wrote down so cool how did you I mean how did you draw for example
that image one thing that I always
mention in my marketing courses.
Try to use questions if you want to.
The more questions the more engagement you will receive and in
marketing.
Trust me you need engagement OK in social media marketing digital
marketing and email marketing anywhere
you need more engagement.
To become successful and questions is one of the tools one of the
techniques that will help you a lot
so you can use them here too.
All right.
So more or less that was all about this part.
And the next part you are going to talk about auto repost which help
your lot in creating content.
205. Auto repost
All right.
So all of us here know that creating content for social media can be
challenging sometimes.
We are all busy especially if our main job is not social media marketing
for example.
OK.
We have other tasks to do during our day.
And also we want to improve our social media laws and creating content
sometimes take a lot of time
and can be very challenging and hard.
Now this tool year auto repost will give you this chance to keep your
page more active and more alive
without spending actually any time.
Right.
So come here click on auto repost select your Instagram I can't say that
before.
So what it does is that you can select a hashtag for example here I have
high stake make or hashtag
illustration so it will go and search for these high stakes select a post
and reposted again on your
Instagram account places is the same.
It will go and search for that place and select a post with that location
and reposted again on your
Instagram account.
Let's see why for example a good idea that just came to my mind here.
Let's say you have a travel agency.
These reposting about places is going to be amazing for you.
OK you have a travel agency on let's say Australia.
OK you can use this tool to upload posts to repost actually with the
location of for example Australia.
Right.
So this way more or less give you a good chance to keep your paid
more active and have more content
for your followers.
The next one is people.
And for example here I have Adobe on my list here and what it does it
will not go after Adobe's followers
but it that the account itself so I Toby has some posts on their account.
It will go on Adobe's Instagram account and take some of the images
and or videos and you posted on
my Instagram account right.
So there are such things as more or less the same.
You have the dispute here again put it on auto which is recommended
and also you have another option
here which you can remove the post
after you posted it automatically it will be movies.
It starts from never.
It has 15 minutes up to seven days.
As you can see here.
But I put it on 12 hours so every couple of hours it will start to upload a
post on my Instagram account.
Repost actually and after 12 hours of posting that image or video it was
deleted.
And again it has a sleep time.
Do not forget to select your sleep time came the next part is caption.
Now when you want to repost you have to write something for it again at
the bottom of this page.
We have some good elements that you can use.
We have caption We have user name.
We have full name so all you can first of all you can write something by
yourself.
This is a test.
Repost caption for example you can write down anything you want and
then it will start to repost it
will include your message.
For example you had it before in creating caption templates for follow
me at for example the user name
of this Instagram account is vector fight.
OK follow me at this address etc etc. You can have this.
You can use caption username or name now.
Caption here is the original caption of that post.
OK so it will go and check what was the original caption it to write it
down here.
What you can do.
My suggestion you can keep the caption The original caption as a first
line at the call to action.
Follow me at this address for example and if you want to give a credit to
the real owner of that post
you can for example write like me write down reposted from the user
name it will write.
For example in this case it's like a write down Adobe right.
So it is very useful.
It is very complete and I'm sure it will help a lot to keep your Instagram
account active.
In those cases that you are a little bit busy you don't have much time to
create good content.
OK so this way.
And even if you are really focused on your social media and you have
time for creating your content
this way you can provide more good information to your followers.
And I'm sure they're gonna love it.
So again at the bottom we have a statute which is active in the active
and after that.
Let me save it.
And after that we have activity like let's take a look at it as you can see.
I received a couple of errors a couple of days ago I was testing it but
now it is completely fixed and
as you can see here we have for example reposted a photo from Adobe
and it removed at this date at this
time.
So you have all the information.
These for example it is written it is scheduled to be removed at this date
and this time so e more or
less you will understand exactly what's going on on your page.
That was all about this part on the next part you are going to talk about
what conversations.
206. Auto dm
So if you look back at the classic way of making market making sales
doing marketing and finding customers
finding people who want your product et cetera et cetera.
If you look at that time people always used to do meetings one on one
meeting face to face or use a
phone they would call each other to make a sale to make a pitch and
find a customer and do their work
right.
But here on social media these days on digital marketing the connection
between you and your customer
is getting less and less OK.
And what is happening here.
OK so here is you.
Here is your customer.
The money is with your customer as much as the distance between you
to get longer your distance from
the money is getting longer too.
So you will have less chance to make money.
OK this way with the feature which we have here or to direct message
you will get the chance to get
connected with your Instagram followers.
And believe it or not I tested it and it had a really good result on my
page.
So let's take a look at it come to auto direct message.
And as you can see in parenthesis it is written new followers so select
your Instagram account.
And here we have setting messages and activity like more or less it is
look like auto comment.
So here we have a speed.
It is on very slow and mine and this is active.
I haven't a sleep time.
And here on messages the same way you can add different type of
message.
So I have to now as you can see I have added three welcome message.
So the first one is so happy to see you in my page with more G.
Welcome to my page which I misspelled.
And thank you for following me for example.
So what will happen here.
Everyone that follows you with the speed that you said they will receive
some message as some welcome
messages for you.
I call them welcome messages because more or less it looks like that
you can call them anything or use
them in any other type.
For example you can ask let's say information from your followers.
All right.
Or ask them a question Would you like for example to use this product in
this field or not.
So it can be anything.
But right now I'm using them for welcome messages.
And this way believe it or not since I'm using it I receive a lot of
messages people answer to them
a lot and they thank me.
They're send hearts.
They start a conversation and really I am getting closer to my followers.
And this is very interesting this is very important in marketing especially
if you look at it from war
perspective from business perspective not just having a fun time.
Right.
So since I'm using it pretty much I have seen an amazing result.
Right.
And the next step is the activity log.
Now sometimes when it doesn't.
When you receive errors as I mentioned before just go back to settings
and settled on and a slower version.
OK sometimes because you are rushing this you are doing it over and
over Instagram API will give some
errors.
And that's why you may see some errors here too.
OK.
So as you can see send to send a message to this guy.
So happy to see you in my page OK.
Send a message to this guy.
Thank you for following me.
All right.
Two hours ago.
So it is really interesting really helpful.
And it will have a huge effect on your Instagram account.
Engagement.
OK.
As I mentioned before since I'm using this tool I started to see a good
result on my Instagram a huge
amount of engagement right.
So that was all.
Let's go for the next part.
207. Bio link
So the next thing that you have to talk about here and it is the also the
last item on our menu is to
create a bio linked page so click on the last item on our menu here.
As you can see there are other things here like athlete and settings.
But what we're going to talk about is only by your linked page.
Now a big problem with Instagram is that as you know it Instagram will
not allow us to use multiple
links on our bio or use links on under our posts.
If we use it not those links are not clickable but how we can solve this
problem.
For example a thing that happens a lot in many Instagram pages is that
for example let's talk about
my own page.
I upload a new item to a new product to my store I upload it pay posts
and inform my followers that
hey guys this is my new product.
Click on the bio link to go to my store.
Right.
That's cool.
The next week I upload a new video on my YouTube channel.
And then I applaud the posts and I ask my followers that hey guys this is
my new video on for example
this topic click on the bio link to see the video the next week or the next
day I uploaded podcasts
or a blog and then I do the same thing.
The big problem here is that first of all I have to change the bio link over
and over.
And also the new followers and the other followers who didn't.
So my previous posts when they see them and then for example
someone come and want to go to my store
they can't do it because the link is not there anymore.
Right.
This is a big problem.
And with this tool here we are going to solve it.
This tool will give us this ability to create our own unique custom landing
page which include as many
links as you want there to be case in a second.
We will create them and you will see how it will look and how it will work.
It is really good to use it.
And I strongly suggest that if you use your bio link a lot you can use this
service here.
So to create your bio link page the first thing you should do.
We will talk about the left sidebar here later.
But the first thing you should do is to enable bio link.
Page right now in front of it you will see you will see a place that it is
said Instagram user name
and search.
This is for when you create your line your bio link page you can also add
your Instagram profile photo.
So if you click if you check this one include a profile picture and come
here in this search bar write
down your user name your Instagram user name.
In my case here underscore T and click on Search it will search for your
user name and it will find
your image as you can see it will find your image and it will put it on your
bio link page it is useful
I suggest you to do it if you like under it is the place that we add the links
so lets say the first
thing that I want to use the first item on my buying page is my store.
So I'm going to write down for example store I'm sorry
and here I will write down the link
for example.
These are just examples for you to understand how it works.
The next thing is the order which link I want it to be first which I want
which one of them I want it
to be second third.
And go on.
So I want this one to be number one.
And I wanted active.
For example you can add different things here sometimes.
Maybe you want to be active some of them you can only come here and
click on the active and the link
will be deactivate.
So when you're done here click on Add link and the link will be add.
So this is our first link on our bio page bio link page.
So the next one is going to be let's say my YouTube channel.
So I'm going to write on YouTube and come here.
Right Dan you to dot com slash create right.
I want this one to be number two and I want it to be active.
Then at length let's go for the next one.
Let's say my for example podcast
these links are just I'm just making the point right.
They won't work.
Some of them.
So this one I wanted to be number three and active at link.
Let's add the final one.
Let's say for example
like
this is number four active ad links.
When you're done when you are finished with adding the links and
everything else in this page click
on safe settings and it is done at the left side.
If you pay attention we have a lot of links here now.
The first one the first line is written your bio link page.
OK so here it is.
You can click on it or you can just copy paste this link and it will open
your landing page.
So as you can see when my followers go to my Instagram here and they
click on this link here you have
to you have to copy and paste this link into your Instagram account and
when your followers click on
that they will come and visit a page like this.
So as you can see they will be able to click on the store go to a store.
They will be able to click on YouTube podcasts blogging go to these
specific pages.
It will stay the same.
It will be very helpful because you will be able to use multiple links at the
same time very clean and
very clear your followers will get used to it.
Love it.
Also you may not like the colors of the background you may want to
change the design.
That's completely fine and easy to do that.
So as you can see there are some other links here and each of these
will give a different background
color and different design.
For example you can come here and click on this one and then you go
to your landing page.
The color will be changed.
Also another word will be added to your U.R.L..
So when you want to use this design you have to click you have to copy
and paste Eastlink.
Right.
Let's check out some more.
For example
these ones.
OK so this is another one that looks very nice.
Another one You can also set these with the color if you are if this is
your business Instagram for
your for example or your brand.
And if you have your own colors you can set them the way that these
colors are matched together.
Right.
So it's a pretty much good idea to do that and more or less.
That's all after you are done with selecting the design just copy paste
the link into your Instagram
icon and it will be ready and it will look very nice on phone too.
And more or less that was all about bio link page and the next part here.
We have affiliate.
So everybody has an affiliate link here and you can send this link your
friends or your family if you
want to refer them to use this Web site.
You can send them this link and if they become a customer paid
customer you will receive 30 percent
of the money that they will give it to that that they will pay.
Next one is the settings which is about your account and more or less.
That was all about this Web site this platform.
Another important step remain which is about proxy do not escape it.
It's really important for you to know especially if you are going to use
multiple Instagram icons.
Right.
So let's go for the next one.
208. Get your proxy
All right.
So the most important thing which we have to know if we want to avoid
Instagram warnings and getting
our page into trouble.
Now when we are using these kind of tools not only this platform any
other platform Instagram will may
suspect that it is not you.
And it is a but.
All right.
And if you use this for you if you do all of these for many different
Instagram accounts Instagram is
always working hard to fix this to avoid bots on its platform.
So if they find out you're doing something like that they will do all in your
right to avoid that.
You have to use proxies.
You can use this Web site with the way it is.
If you are using one or maximum two Instagram icons if you want to use
more like for example 5 10 20
Instagram icons you have to by proxy and you have to add that proxy
into the accounts here.
Right.
When you want to create new add new Instagram account to this Web
site you will be able to add the proxy.
And this problem will be completely solved and Instagram will not
suspect anything.
So by your proxy go to Priya ETI dot com slash proxy.
All right.
Priya at dot com slash proxy.
And from there you will be directed to this Web site here as you can see
and you can buy your proxies
here if it come down.
There are two type of proxy here semi dedicated and dedicated proxy.
You can read the information on great but the main difference is that
semi dedicated is shared between
couple of users by dedicated is just for you and it is much faster.
And in this case for Instagram you should buy dedicated proxies so you
can either come at the top menu
here and click on dedicated proxies or come here and click on C
proxies.
Here are their plans and the first one which is the cheapest one ten
dollar per month.
Trust me if you use this on your Instagram marketing you will make
more money in this ten dollar a month
is going to be nothing.
All right.
And on this plan you will receive five dedicated proxies with two
subnets.
It means that you can use each of these proxies on two Instagram icons.
So the first one ten dollar a month.
These will be good for using ten Instagram icons.
If you have more Instagram icons you want to manage more Instagram
icons.
You'll have to go more for example this one ten dedicated proxies for
three subnets which will be for
30 Instagram icons and you can check the others but if you want to use
less than 10 Instagram icons
you can just order this one click on order.
Now you can select your location.
I suggest you to select the one which is closer to you.
It's not many.
There won't be much difference but it is better to select the one which is
closer to your right.
Write down your user name your write down your password and click on
continue.
And when you're done the approaches are something like a link.
All right.
And you have to come back here in this platform calm and under it in the
icons part here when you want
to add an account when you click on new icons or if you have added
your icons before you can just click
on a date.
Let me show you.
You can come here and click on edit and add the proxy or when you
want to create an icon.
Write down your user name passport and here paste that proxy link.
Okay.
When you do that your Instagram page will be.
This website will use that address to log into your Instagram page all the
time.
And this way Instagram will not suspect what's happening here.
They will not suspect that this is a bot and not a human.
All right.
So that was all about privacy.
And the next part we are going to talk about the next important step you
have to make.
209. Once a day
Welcome to another section on Instagram marketing.
During this lecture we are going to focus on posting time.
So one of the most common questions on Instagram marketing is that
when is the best time to upload a
post or how often we have to upload the post.
These are the questions that we are going to answer during this section
and because I want to make the
answer so clear for you.
I have prepared several experiments we are doing different strategies
different timing strategies.
In these experiments and I will show you how I am going to do that and
what will be the result.
So you can find the best suitable answer for your page.
Now the first strategy is to upload one post per day.
So the most common question here is that Van is the best time and the
answer is depending on several
different elements.
So the first one is that how did you build your page.
K. So let's say that you started your Instagram page several weeks or
several months ago now every day
at 8 a.m. you are uploading your posts.
Ok so when is that and you're asking this question from me after two 3
months.
That when is the best time for me to upload a post on my Instagram
page.
The best time is the time that you have been working on right because
everyday you are uploading your
posts at 8 a.m. and you have your followers you have your listeners in
that time.
If you try some other hour if you try at 10 p.m. suddenly you changes as
these are schedules and try
some other time your result will decrease.
Okay.
The amount of likes the amount of followers the amount of comments
which you will have is going to decrease
right.
So this is one element.
The other element is that who is your target.
Okay let's say your page is completing you.
You didn't do any marketing on that.
So you want to know the answer of this question.
Who is your target.
Now we have to go back to your buyer persona.
That's why I told you making it by a personal note is very important.
So go to your buyer persona and try to understand your target.
Who is it.
Who are they.
When they are available mostly.
So let's say if your target followers are as they are between the range of
30 to 50 years old the time
that they are available is going to be different from the age of 15 to 24.
For example let's talk about Gary vs page gay.
He's targeted his main target.
Are the people between the age of 15 till 24.
So if he starts to upload pause during morning white people why these
potential followers are at the
school at college or university he's going to receive lower result.
Right.
So you have to know who is your target.
The next question is that.
Where are they located.
The location is very important.
Now if you if your target if your target followers are located located let's
say in Los Angeles the
time that you have to upload post is gonna be different.
If they are located in New York or maybe if they are located in India or
Germany all of these matters.
OK maybe your page is worldwide and your target followers are living in
many different countries.
Then you have to use other strategy.
Once per day is not gonna work for you.
I will show you later in the next lectures I will tell you about those
strategies.
All right.
So for now if you want to focus on uploading your post once a day you
don't have time to work on the
marketing.
You must know the answers of the questions that I just asked you.
All right.
So there is a time generally which is mostly working better for on
average four pages and that is 8
a.m. 5 p.m. and 10 p.m..
And the reason that why this time is better is because at these times
people have more time to check
their Instagram account right.
So for this experiment for uploading a post once a day I have done it
before because doing the experiment
is very easy and I have done it thousands of times.
So I just brought you the results.
But for the next couple of weeks experiments that we have I'm going to
do the experiment while I'm doing
it.
I record that I will show you exactly what I did before I do that I will show
what post I have prepared
and then I'm going to show you the results.
All right but for this one I have prepared the results for you on average if
I upload a post on my page
I will receive a resource like this more or less I'm going to receive two
hundred two hundred six likes
six comment six follow and one thousand one hundred forty
impressions.
Now for those of you who don't know what is impressions or the next
one what is reach the definition
of these two is that for example impression is the number that your post
is a number of times that your
post have people have seen it right.
So maybe you have 100 followers but your posts have been seen two
hundred times.
Okay.
Each followers if see two times it will add up and read the definition of
reach is the number of times
that one user have seen your post.
So for my case nine hundred eight forty eight people saw my post but
the impression is more because
some of them saw it several times.
Right now the next one is saved post.
If you don't know this feature is only available on business account it
means that from the two hundred
six people who liked my posts eight of them loved it so much that they
wanted to save it in their collection
and later check it out again.
And this is very important to know because it will give you some idea
that right.
Which of your posts is more successful so you can focus on those types
and do it more and more because
people like it more and more right.
So this was the result for the first experiment and on the next lecture we
are going to try at four
times a day right.
I'm going to talk about it why it is good for what type of pages it is better
to do that and then I'm
going to show you the rest of the experiment and the results.
All right so if you have any question leave it for me.
The question and answer section and more or less that was all about
this lecture.
Thank you and see you in the next one.
210. 4 times a day
So welcome to the next experiment.
During this lecture we are going to try to post four times a day now for
what type of pages this strategy
is good right.
So if your page.
If according to your topic according to your field according to your niche
if your target fault targeted
followers are located in one place the minimum you can do the minimum
you can do is to use once a day
gate to upload a post once a day.
That's your M.O. but if you have a page that your target is worldwide
they are located in many different
countries.
The minimum that you have to do is four times a day.
Okay.
Now there is one important tip here.
Let's just try to remember it all the time.
Do not decrease your content quality because of the time for posting.
It means that if it is very hard for you and you can not manage it to
prepare for post per day do not
decrease your quality.
If you stay if you try to keep your quality higher and upload once a day
or even less than that it is
okay.
Get it that way.
It is the best for you.
Your content quality must always come first.
OK you do not have to decrease your quality.
It will ruin your page.
OK so but if you have the ability to prepare for possible day it can be
different type of posts it can
be for example behind this in posts it can be a code.
It can be something about the project that you are doing some feature
showing some features of it and
then finally your main project your main content gets ready.
If you can work on the type of the post but as I told you do not decrease
your quality at all.
If I were you I was writing this tip down and always remember it right.
So for this experiment I have prepared for posts here and right now I'm
going to post one of them and
I try to keep the time and upload one post every six hours.
Okay so during the next four 24 hours we are going to.
I'm gonna upload all of these posts and we are going to have a result for
that.
So right now I'm gonna jump into my phone and I'm going to upload the
first post and I want you to seed
to get used to the process right.
So let me start the recording here on my phone.
And here we are.
So first of all I'm going to jump into my telegram there are my posts are
here.
I'm going to download them all and I'm going to save them for now.
OK.
I'm going to save them all.
These are just some quotes that my followers love them.
So then I'm gonna jump into
this sentence and the hashtags that I have proposed before I'm going to
copy my main caption which exists
on all of my posts.
Now I'm going to go back into Instagram and start uploading.
So I'm gonna start with this one next and I'm gonna paste the code.
So here you.
There is one call to action and I'm asking people to follow my page and
like this post and there is
another call to action that you can use and very useful so you can have
to call to actions under your
posts and that I'm going to show it to you right now.
So I'm going to write for this image I'm going to write a caption.
Now connect it to the image.
All right.
So stop blaming.
Right.
I wrote the blame on start blaming others and take risks on
responsibility of your life.
All right.
We need some more G.
And then I am going to the next line and write down a call to action.
Tag a friend who need to hear this right.
And I'm going to use an arrow pointing and for this call to action.
Now my caption is ready and I'm gonna tag myself under the post and
also yeah Leonardo DiCaprio.
So here I go.
And here goes.
Leonardo DiCaprio and I'm done with this.
I'm going to share it on my Facebook and Twitter.
I'm going to use the location that I am right now.
Now my post is ready and before I show it I'm going to jump into my
telegram and copy the first pack
of high stakes to be ready because I have to pay seat on their 15
seconds so I'm gonna share this post
and then I'm gonna go into my profile.
I'm going to click on that.
I'm gonna go to comments and leave the first pack here.
I'm going back and gonna click on the tweet that's at the top of the page
at the top of the post and
go to edit the post and then jumping back to telegram.
Copy the second pack and then back to Instagram and post them.
And done right.
So this is the first post of the four of these four posts here and I'm gonna
keep going keep doing the
same for the rest of these two posts.
And later when today's finish.
After that after 24 hours I'm gonna record the result I'm going to show it
to you so you get the idea
that Hall which will be if you use this strategy right.
So that's all.
And on the next lecture we are gonna try another experiment which is
every two hours.
Now this is interesting.
All right so that was all for now and see in the next lecture.
211. Every 2 hours
All right.
So welcome to the next lecture on the previous one.
We had talked about our second strategy on posting time which it was
four times a day.
Now I have done that experiment and I have recorded the result here for
you.
So here at the top we have the result for our first experiment which it
was once a day and at the bottom
we have our second experiment which is was four times a day.
Now I tried when I was doing the experiment I tried to keep the time and
the exact moment every six
hours.
All right.
So our first element here is the number of likes which in the first
experiment it was two hundred six.
But here in this experiment four times a day it was 420.
Now most of you you may guess that all right if I upload four times a day
the result is going to be
multiplied by four.
But as you can see it is not like that.
It is more or less doubled.
The reason is because there are several different elements that can
effect it.
One of them is content quality because when you are uploading more
and more and even you are uploading
it then you're doing it that fast your quality may drop.
There is another thing.
If you've worked on some specific hour on your page let's say for
example if you upload post every day
at 8:00 a.m. when you tried this experiment four times a day.
Your best time is 8:00 a.m. and the other time that you are uploading
your results is going to be lower
much lower.
Comparing to that time which you worked on it which you did your
marketing.
OK.
So because of those reasons the number of likes will drop according to
what you expect.
All right.
In total it's going to be more.
So the next one is gonna be comments here and the first one was six
here.
It was 15.
And all of these elements most of them are focusing on the quality but
there are two elements here which
you must pay attention a lot.
And those are the number of followers and the number of reach.
Now in the first experiment the number of followers was six.
But here the number of followers was twenty five.
So you can see how far it was going.
And the number of reach here it was nine hundred nine hundred forty
eight.
But in our second experiment it was two thousand two hundred twenty
nine.
So the more people you reach the more is going gonna be your chance
to make your page successful.
Now there are more things like impressions 1000 was in the first
experiment here it was two thousand
six hundred and a number of the posts that have been saved.
It was eight in the first experiment and on the second one was 34 which
shows you it will give you more
information about the quality that how much people loved your posts on
that day or not.
OK.
So the main thing that I want you to pay attention is a number of reach
and the number of followers.
So so far if you have for example let's say if you have your customers all
over the world four times
a day is the minimum that you can do because you have to reach them
on their time.
Right.
But if you have your customers located in a specific location in one
location if you do four times a
day your result is going to be amazing.
Okay.
So that's all for this and let's go for the next experiment which is every
two hour dance.
Much to talk about.
And here I have prepared tools POS which I'm going to upload in 24
hours every two hour I'm going to
upload one of them.
I try to keep the quality more or less the same.
So we get a pure result for our experiment here.
OK so I'm going to record the result for you here and we are going to
talk about that on the next lecture.
But before we go there is another thing that I want to tell you this result
that you can see here that
you see here is only for the first 24 hours.
It means that if if we let it go for a couple of days and then we take it out
the result will be more
the number of likes comments and follows is going to be more.
But since we are doing it the same for every experiment to get the
same.
Create the same same situation we are only focused on the first 24
hours.
Right.
So that was all about this later and see you in the next one.
212. Every hour (boost your page
So welcome to our next lecture on posting time during this part we are
going to talk about the result
of the our previous experiment which it was every two hours and then
after that we are going to talk
about our next style of posting time.
So here at the top we have the results for the previous the previous
experiment which it was four times
a day.
And we're going to compare it to the results of every posting every two
hours.
So as you can see the number of likes is more than double.
As I told you before when we are posting a lot during a day the number
of likes on each post will decrease.
But in total it will increase.
OK so we had 420.
Here we have nine hundred sixty four.
And it is this result is only in the first in the first 24 hours.
So the comments here we had 15.
Here we have 39.
And the important part here is that here we had on the four times a day
we had 25 followers in that
day.
But on every two hours we had 65 likes.
So you already can see the difference how it is rising.
And I'm sure right now you know exactly the result of our next style of
posting time which is every
hour.
So let's compare the impressions here we had two thousand six
hundred eighty two expressions on the
four times a day but on every two hour we had five thousand three
hundred which is amazing.
Very good and very helpful for our page.
The next one number of breach and the previous one it was two in two
thousand two hundred twenty nine.
Here it is almost double 4400.
And the amount of the posts that have been saved.
It was 34.
Now it is forty five.
It's not.
It is not like the others that get double.
And that is because many are posting a lot of when you're uploading a
lot of posts on your Instagram
page sometimes you can.
It is very hard to keep the quality on the same level as sometimes that
you will drop the quality and
that is why that the number of likes and the number of posts that have
been saved will drop a bit.
All right.
So another thing that I want to show you before I start the experiment I
took a screenshot from the
insights of my page.
So as you can see here this is the before I start the experiment of
posting every two hours.
And here is after I finished the experiment.
So as you can see here here we had before I start where I had thirteen
thousand five hundred sixty nine
followers.
And after that I had thirteen thousand six hundred thirty four.
As you can see here we have 65 followers more and the impressions.
The other things is visible here.
So it was more or less that was all about the result of posting every two
hour.
And now let's talk about the next style of posting time which is which it is
every hour but it is only
one day a week.
Now why.
What is the use of this style and why it is only one day a week the use of
this style is to boost your
icons in a very short time so you start it is first of all it is very hard to
upload posts every single
hour for 24 hours so what I can suggest to you is to do it during the most
successful time for your
page.
For example you can have started from 8 a.m. and finishes maybe on 1
a.m. or 12:00 a.m. right.
So why I am suggesting you to use this aside only once a week
uploading a post every hour can become
annoying for people.
Right.
There are just a scrolling on their feet page and they will see a lot of
posts from you.
And if they feel like that if they feel that right your page is in the way and
they are starting there
will start to unfollow you.
But if you do it for a short time for example a day they will not do
anything harsh.
So this way you can use this method to boost your account.
And as you saw the result here the difference.
So on the first on our first experiment which it was once a day we had
six follows on the next one.
We had twenty five and on the next one we had sixty five.
So on this one on posting every hour more or less the results should be
more than one hundred followers
per day at least.
OK so this way you can increase the amount of your followers in a very
short time quickly and fast.
I have to tell you that I have tried other strategies like posting every 15
minutes.
It worked crazy too but as I told you not for a long time.
So even if you wanted to test and try some other strategies like posting
every 30 minutes or posting
every 15 minutes first of all you need a huge inventory of photos and
videos to upload and beside that
remember that your post must have high qualities.
And beside that it is very hard very very hard to upload a post every 15
minutes.
And on the other hand for your followers it can get very much annoying.
You will lose some followers but you can try that strategy for a couple of
hours.
For example two or three hours you can try that on the best marketing
time off your page and then you
will have a great result.
All right.
So more or less that was all about posting time.
I hope that it gave you the answers that you were looking for.
And on the next section we are going to talk about stories story basic
and story marketing and highlights
which they are very interesting topics right.
So that was all.
And see you on the next lecture.
213. Story fundamentals
So welcome to the next lecture on Instagram marketing.
During this part we are going to talk about stories what they are what
are the basic about the stories
and story marketing and highlights its third marketing and highlight.
These two are very important and very useful techniques that you can
use in your marketing.
And it's going to have a great result for your page right.
So we are going to talk about this too during the next couple of lectures.
But right now we are just going to focus on a story basic.
So if you know what.
What are stories and how it works.
You can simply skip this lecture and go for the next one which we are
going to talk about marketing
their stories and highlights.
All right.
But if you have no idea what the stories are and how you can use it.
This lecture is for you right.
So let's jump into Instagram and I show you what stories are.
So let me turn on the recording on my phone.
And here we are in my Instagram homepage feet page.
And as you see above at the top of this page there are some circles with
the profile image of the pages
that I follow and their stories will come here and appear here and
Instagram will show the stories more
that I will visit them more often.
OK so if I see for example grand cartoons stories more often it will come
to the first right.
And the newest one is will the algorithm is like this that it will show you
the ones that I like the
most and the ones that are new.
So it goes like this.
And as you can see above at the top of the page there are some
rectangles that they are feeling.
So these each of them are stories.
And the thing the fact that is feeling at ease the time of the story.
Right.
If there are video it the time can be more if they are just images.
It will be less so the stories that I complete them they will just go at the
end of this role as you
can see it here.
I finished watching grand car those stories and now it is here and there
is no ring around it the ring
around the profile inmate is showing that they have there is an a story
on that page.
So how you can create your own story.
There are two ways.
If you pay attention at the top of the screen at the left side you can see
the profile inmates of my
page.
And if I click on it it will jump into the story section.
It's nice that you are watching me front to a screen.
And another way if I swipe to the right or I click on that arrow.
So right now I'm in my feet page and if I swipe to the left again I will
jump into the stories.
Right.
So at the bottom of this page there are some text which right now we
are on normal mode.
OK so what will happen on normal.
So if I just press this white button at the bottom of the page quickly it will
take any image and if
I press it and hold it it will record a video.
Right.
So if I swipe to the left it will jump on live streaming for Instagram which
we will talk about it about
this creating live and live streaming on the next chapter.
So I'm going to go to the right and the next one is Boomerang.
So boomerang I'm going to explain this to you just quickly because
these these type of recording stories
is just for entertainment.
And if you're working professionally you don't really need that.
But anyway I'm going to explain it to you so if you are new to this you
learn them.
Boomerang is going to record one or two seconds and then it will show it
forward backward forward backwards.
Right.
So it's into it's interesting.
And for this you must have boomerang application.
It's separated.
For me it is here.
If I write it is here in the fourth row the first one is Boomerang.
So you have you must have that application.
So here it works.
So the next one is super zoom and it will zoom on an element on your
screen.
For example you are showing something.
There is a for example there is a pen on your table and it will just zoom
on and on that element and
with some music make it just interesting.
The next one is rewind and it was when you recorded the video it would
show you backward.
And there are some more like a stop motion and other things.
And as I told you they are just for entertainment purposes and you don't
need to use them for your marketing.
So let's talk about the next part for that.
Let me just take an image of myself
all right.
So here is my image and how you can use filters on your story.
So when you're when you take an image or take a video it's just swipe to
the right.
It will apply different type of filters on your image.
Right.
So I'm gonna go on for example I'm going to select this one and at the
top if your page if you have
a business page at the top the first icon on the left is gonna be a chain.
OK.
This is only available if your account is business.
So if I click on that it will open a window with a link.
So if I copy if I paste a link here for example the link of my website pre a
dot com.
If I put it here later when people are visiting my stories at the bottom of
the page an arrow will appear
and it will just ask people to swipe up and if they swipe up they will jump
into my website the link
that I put it here.
So the next one the next icon at the top is stickers.
There are some stickers here which are very important for marketing
which we are going to talk about
it on the next lecture.
And those are location hashtag.
PAUL Right.
We're gonna talk about them in the next lecture.
And there are some other here that you can skip through them and
they're just for entertainment.
The next one is a pen and brush a different type of brushes you can
write something on your screen or
do other stuff with that as you like it.
The next one which is the letter A with the icon letter A.
If I click on that I can write something.
So let's just write something recording
in a Graham more.
COURSE SO I WROTE THIS TAKES here and at the bottom I can
select different colors to change the color
of my takes.
And at the top there is an icon with the letter A.
If I click on that the background will appear from my text and if I select
different colors it would
change the background.
And again if I click on the icon a icon at the top it will make the
background of my text transparent.
And again the changing changing the color will change the background
color.
So I'm going to turn that off and I'm going to click on Don.
I'm going to move my text here and put it for example here as you can
see it is not readable so I'm
going to click on that.
I'm going to create a background and make the background black.
So I'm going to leave it there and do my text is readable.
Now if you want to delete some element you can just simply selected
hold it and bring it to a trash
can at the bottom.
So more or less that was all about a story basics.
And on the next lecture we are going to talk about how you can use
stories in marketing for your Instagram
page.
Right.
So that was all again if you have any questions live it for me and see
you in the next lecture.
214. Story marketing
So welcome to a story marketing lecture.
So during this lecture we're going to talk about the different ways that
you can different elements
and different strategies that you can use on your stories to help to
market your page.
All right.
So the things that you are going to talk about.
One of them is hashtags which works more or less same as high stakes
on your posts but with different
circumstances.
The next one is location tagging profiles and links.
All right.
So let's jump back on my Instagram and there I will show you how you
can use these on your stories.
So here we are in this story section with an image that I just took from
myself.
And at the top CLICK ON THE STORY icon on the stickers icon and on
the second row you see in the middle.
You see hashtag so select that.
And so what hashtag do I need.
This story is about me recording my new course which is about
Instagram marketing.
So I'm gonna write down here for example.
Digital
digital marketing.
Right.
When you make a hash tag if you click on that it will make it transparent.
So if you don't want it to be very visible you can do that.
And if it's selected with both of your fingers you can scale it down and
put it somewhere in the screen
right.
So this is from the hash tag how what what is the use of high stakes on
stories.
Same as posts.
More people will see it.
If people's search for digital marketing a stake when they go to that page
at the top of the page they
will see this story icon.
And if they click on that they can see their stories from digital marketing
hashtags there and also
another feature of Instagram which they added is I think a couple of
months back so you people can follow
hashtags.
Now if some people have followed hashtag digital marketing this story
will appear at the top of their
feed page.
Right.
So it's a great amazing way to do marketing with stories.
And this was one of the tips.
So let's go for the next one which is location again click on the stickers
like on the top and the first
sticker is location select that and it will ask where do you want to be your
location.
I'm going to select where I am right now and again if you tap on it it will
make it transparent.
I'm going to use both of my fingers to scale it down.
And I have rotated a bit so I'm going to put it again at the top right here.
So the next thing that I want to show you is how to tag other profiles on
your stories.
So simply click on the text icon at the top and use at sign Mark and then
write down any user name that
you want to take here.
I will take my own page here.
And the reason is because for the people who are seeing my story from
the hashtags then they will be
able to follow me to find my user name much easier and follow me on
my on their Instagram page.
OK so I'm going to write down my user here and I'm going to select that
and I'm going to make it a bit
smaller.
And I will put it here so they can see it.
Now the next thing I'm going to write something down if you just simply
click on the middle of the screen
or click on the icon undertakes icon at the top.
It will both go to the take section.
You can use any of them which is more comfortable for you.
So I'm going to write down recur think my new Instagram marketing
course.
OK.
So I wrote this down and I will
I will use this to make the back make.
I'm gonna make the background a bit darker so people see that takes.
So the last one is using links on your stories.
I talked about it a little on the previous lecture but I'm gonna show it to
you how it works so I'm
going to click on links and here I'm going to write down my website
address just to show you how it
will work.
Okay now the link icon is on now and as I told you later at the bottom of
the page when people are seeing
an icon with an arrow will come up and it will the right see more.
But I feel that is not enough.
So I'm gonna make an a bit of a space here and I'm gonna write another
takes and I'm going to click
on the middle of the page I'm gonna write down swipe up with an emoji
of a hand pointing up this one
okay and I forgot to change the color and want to turn it to purple.
Let's see how it will work on this background.
Okay.
More or less it's fine.
Let's give the purple to the background color.
Okay so this way it will grab my attention off my followers more and they
are more likely to jump into
the link right.
So right now I'm going to click on the second icon at the top at the
bottom which is.
Return your stories.
And this way it will be added to my stories.
If I click on my story and here it is.
It is posting it and now it is ready right.
So so more or less.
That was all about a story marketing and on the next lecture we are
gonna talk about highlights which
are one of the most powerful elements in Instagram that give you this
this ability to convert your followers
into customers.
All right.
So that was all.
See in the next lecture.
215. Highlight strategy
All right.
So welcome to the next lecture.
During this part we're going to talk about an amazing feature of
Instagram which is highlights right.
So first of all the first question is that what are highlights.
All of these stories that you upload on your Instagram you can select
them and highlight them to bring
them and show them on your profile.
Under your biography section.
OK so let's jump into my Instagram and then I will show you a couple of
examples that what they are
how you can do that and how you can use it in marketing.
So here we are in my Instagram.
And as you can see under the link of my website there are a couple of
circles which are same as stories
normal stories but they are highlighted here so people can see it.
And when I click on one of them so you can see how it works how it
looks.
So the first one.
So here you can put as many as as many stories as you want.
I uploaded just two in each of them and I'm talking about a case chrome
the best system for project
management and then go for the next one.
And here is the coupon of my course discounted coupon off my course
that people can use and people can
swipe up to jump into the coupon.
Right.
So Instagram almost solve this problem.
The problem of using links in Instagram with these highlights right before
these highlights it was very
hard to use links in your page or anywhere else inside Instagram.
But here on your highlights you can simply create in this story when I
say story I mean a line of posts
a line of stories that they are connected they have something to tell to
the followers the customers.
And finally in the final one or two stories you can use call to action to
drive them to a specific location
to make a sale to do whatever you want.
Right.
So let me show you another example from one of my followers from one
of the persons that I'm following.
Let's take a look at Gary right here so Gary has three highlights.
And as you can see each of them has different titles.
You can select the title and the image of the highlight is going to be one
of the images from your stories.
OK.
So now I'm going to show I'm going to click on the first one and as you
can see the name of this one
is hashtag 60 club.
Now it is showing an introduction of this story.
And if you click on Next then it will give you some instructions.
OK.
First do this again do that.
And so on and so on.
So the first thing the first instruction that Gary is showing is to follow me
on Instagram.
The next one is to turn on the post notification the next one is that when
I upload a post you will
get notified and jump into an Instagram like my post and leave a
comment with the hashtag 66 club and
also tag me in your comments.
OK so then it is showing the regard at all right.
Why should people do this.
Dan is a he is showing the reward that you are going to have.
He is going to select a winner and he is going to give that person his
new book signed.
Right.
Now as you can see there are a lot of ways that you can use highlights.
You can build it.
You can create it entertaining and put a couple of rewards in there and
then use a couple of call to
actions to push people to do what you want them to.
Right.
So let's go back to my page and I will show you how you can do that.
I'm going to click on the previous some of the previous stories that I
uploaded.
So how you can bring stories and make them highlight.
All right.
I'm going to click on this one right.
I uploaded uploaded it and I think two weeks ago and here at the bottom
if you pay attention there is
return highlight and if I click on that let me show you again at the bottom
dollar tree icon effect
click on the middle one which is just a highlight.
It will bring me the list of the highlights highlights that I already have and
I can select each of
them and it will add this one to those highlights or I can select a new and
create a new highlight.
And as you can see the image of the highlight is gonna be this one.
This story itself and I can write something here.
Write a name and then click on Add and if would be it will be added to
my stories.
Right so as you saw it was very easy to create highlights and there are
tons of great things that you
can do in marketing to improve your page.
Using highlights especially now that you can use if you your page is
business you can use links inside
your stories and then bring it into highlights.
It's gonna be amazing right.
You just have to think about it how to create it how to be innovative in
that create a good story entertaining
showing your followers great reward and then call to action right.
So more or less that was all about this lecture which was highlights and
the next one we are going to
talk about life and we're going to I'm going to show how you can start a
life streaming on Instagram
and what are the benefits.
What are the rules for that.
There are some common rules that will help you to increase the number
of people who jump into your life
and so on and so on.
Right.
So that was all.
If you have if you have a question for me live it and see you in the next
lecture.
216. Story typo
So one of the new things that Instagram added to the story section is a
story typography.
So before we had to use other tools to write down a text and share it
with people.
But right now that we have a story typography we can do the exact
same thing with different designs
and styles inside Instagram a story.
So right now I'm going to show it to you very quickly
OK.
So here I am in my profile and I'm going to my home page and I'm going
to swipe to the left to come
to this story.
So at the bottom of the page what it was before it was a normal and we
had live streaming.
And right now we have that type of graphic here.
So typography will let us to write down something with different type of
funds on different type of
backgrounds different type of colors and so on and so on.
So I'm going to test it.
This is just a simple test
case.
So there are a couple of settings here at the bottom you can see there is
a background color.
If I click on that it will change to different type of gradient here so you
can work with it at the
top you see it is written mother.
If I click on it it will change the style change the background type and the
font to style that this
is using again.
There is another one typewriter with different type of backgrounds.
Again striking another type OK with different type of backgrounds.
Modern again we came back.
So Instagram time to time they will add different styles different funds for
example these different
type of backgrounds.
Their variant here two three weeks ago they just added it recently for
example before I remember when
they added this typography it was only one or two type of backgrounds
but dry them as you can see there
are five six in each of them.
All right.
So that was all about Instagram typography.
It has a huge amount of use.
You can talk to your followers simply by just writing down especially let's
say for example you want
to put a meeting going live or asking your Instagram likes asking your
followers that question you can
use it.
For example what I do a lot is that I will use this tool.
I would write down something ask a question then I will save that story
onto my camera roll and I will
upload that post that image as a post into my page.
OK so you can do these kind of things with it too.
All right.
So that was all if you have a question ask me and see you in the next
lecture.
217. Setting
All right.
So welcome to another lecture on Instagram marketing during this part.
We are going to talk about the story settings.
So this is important for you to just know them because later you can use
it according to what you are
doing.
All right.
So I'm going to jump into my Instagram and I'm going to active the
recording.
So here I am in my Instagram profile so I'm gonna click on the setting
icon at the top and here if you
come down a little bit you will see here it is within the middle of the page
story controls.
So click that.
And the first thing at the top is hide the story from in front of it.
It is written zero people.
Now you can select some people that you don't want them to see your
story.
So if I come here for click on that and come here for example I don't let's
say I don't want to see
this person this account or these accounts see my pop see my stories.
So if I select them and I click on done they won't be able to see my
stories.
And also they won't be able to see my highlights OK because highlights
generally they are also stories
that you have stored them into your profile so they won't be able to see
my news stories and they won't
be able to see my highlights.
So that was the first thing.
The second thing here is also message replies so everyone people you
follow or off.
Now what does it mean.
What is it.
What is it talking about.
So if I go to home page and just open a story here at the bottom of the
page there is a send message
so you can active this for everyone that everyone all of your followers
send your message or only the
people people that you follow back send message or no one can send a
message.
So for example on this page I can send message.
But let's say I think these guys don't have it as you can see there is no
sending message here.
So the next one also sharing.
So people can share my stories with each others.
They can just click on a button and send it as a direct message to other
to their other friends.
So let me show you again what is is at the bottom of the page as you
can see there is an icon that if
I click on it I can send it to people that I follow.
So let's go for the next one saving save to Camera Roll which it will save
our the stories that I make
into my phone and the next one is safe to archive.
OK so I will go to my profile to show you where the archives at the top of
this top right side of the
screen under the battery chart you will see an icon look like a clock.
So if I click on that icon I will see the the stories that I have uploaded
over the time since they
put these settings here so you can archive your stories here.
Later you can use them again later you can.
Maybe you want to look after some time you decide to create and
highlight and you can go back to your
archive and just collect some of your previous stories.
So let me go back to the story setting again and the final one is share
your story to Facebook.
So if you're active this one this option here.
And if you connect your Instagram to your Facebook automatically when
you upload a story on your Instagram
it will upload the same story on your Facebook or your Facebook
followers Facebook friends can see the
same story there too.
All right.
So these things may become useful for you when you're working with
them but generally it doesn't.
They don't have much effect on marketing.
All right.
So that was all about the story setting and see you on the next lecture.
Assignment: What is your story?
10 minutes to complete3 student solutions
Welcome to the next assignment. During this part we try to practice what
we have learned during this section of Instagram marketing.
218. Fundamental live streaming tips
So during this part we are going to talk about Instagram live streaming
now.
It is a very powerful tool and it will give you this opportunity to create
more interaction between
the followers between you and the followers and make them more loyal
to you and your page and your product.
And finally it will help you a lot to convert them into customers.
All right.
So before I tell you more about live streaming the tips and the
techniques about that.
Let me jump into my Instagram and show you how you can start a live
streaming on Instagram.
All right.
So here I am in my Instagram and I'm going to jump into my feet page
and same as a stories just swipe
to swipe to the left.
And then at the bottom as you can see normally it is a normal.
And if you just swipe to the left left it will jump into a live streaming and if
you click a start it
will start the livestream and also it will inform.
It will send a notification to your followers.
That's right.
We are is recording a livestream and jumped there take a look at his live
before it ends right.
So this is how you can create a live streaming on Instagram.
Now let's talk about a couple of tips and techniques about the
livestream.
And first of all why you need to do that while you need to go live in front
of your followers.
So the most important reason to create a livestream is to create
interaction between you and your followers.
Make them loyal and sell your product.
All right.
So first of all the first tip that I can give you about creating a livestream is
that before you go
live.
Couple of hours before that like two three four five hours before going
live inform your followers upload
a post upload a story that hey guys I'm going to go live in five hours be
there and ask me any question
that you have and so on and so on.
OK.
This way you are making an appointment with each of your followers to
just.
It will increase your the number of people that will appear on your
livestream and it will help you
to get to the goal that you have there.
This is one the next step is using revised in your live streaming.
When you start your lives streaming or even before that you can
announce that right at the end of this
live.
I'm gonna give.
I'm gonna select a couple of like you've been years and I'm going to give
them this gift or this reward.
It can be a product.
It can be anything else.
It can be cash and so on and so on.
You can be innovative in that.
So with this system with using reward in your lives through it means you
can keep your followers listening
to you until the end of your life assuming the next thing that you have to
pay attention while you want
to go live is to do something which is important and entertaining and
useful for your followers.
Let's say if you're a designer and people love your designs when you
want to go live you can show one
of your designs while you are designing it.
It will be entertaining for people and people love that.
All right.
So think about what is good and useful for them.
This is one second about the time that you want to go live.
Select a time that is you have the most active users.
You can find that out from the insights the analytics of your page.
All right.
So these are a couple of tips and techniques which will be very useful
for you if you want to use the
lives simian Instagram.
It will increase the number of people who join in who join your life
assuming who will make interaction.
And also it will increase the number of people who will watch your latest
thing till the end.
OK.
And later these people will become more loyal to you.
And on the next section which we are going to talk about how to convert
followers to customers you will
have more flexibility.
You will do that much easier.
OK.
So more or less that was all about live streaming and see you in the
next.
219. Live steam planning
All right.
So how to plan our lives assuming before we go life.
There are three main steps three main structural things that you have to
consider before you go life.
So the first one is to plan your content and from planning your content.
I mean that you must know what you are going to talk about.
OK you must have a goal about that.
And the important thing here is that you must only have one goal in your
mind.
You cannot go live and talk about different things.
Different goals different targets.
OK.
So it is very important for you to know before you go live know what is
your goal.
I want to talk about my product.
I want to
introduce for example my team.
I want to show the backstage.
I want to entertain.
I want to etc. etc..
Under next lecture we are going to talk about the topics and the goals
much more.
But for now you must just know that you must only have one goal focus
on that and try to prepare what
you want to talk about.
Okay.
Practice a little bit.
If you are not very good at doing live streaming or speaking in front of
camera because it's a little
bit tough at the beginning we will practice more on this matter.
But one of the good things for you is to just practice before you go live.
Alright I want to talk about this topic so I'm going to start with these
sentences then I'm going to
say this and I'm going to say that cetera et cetera et cetera.
Right.
So this is one of the things this is one of the important steps that you
have before you go life.
The second one is how to engage people.
Now there are several things that you can do to engage people.
For example one of them is to ask questions from your followers during
the time of your lives to me
at the beginning in the middle of it at the end.
For example ever.
Usually you have to do this every two three minutes all right.
So every 2 3 minutes it's better to ask a question from your audience
from your followers and why.
This is very important because imagine your I don't know how it was for
you but when I remember my own
classes when I was when I was at high school or at university most of
them were so much boring gay.
We went there.
We in asleep.
Why was it that way because a teacher was coming to the class and he
or she was a starting just to speak
or to explain something.
And after 10 15 minutes everybody would will get bored.
Everybody will get sleepy questions will change that.
Questions will increase the interaction.
I think I said this before a lot many times right.
And don't worry about all right.
What should I ask.
Ask any question.
Doesn't matter.
Okay.
For example at the beginning of life assuming you can ask right.
Hey guys just write down where you're from and let's see from how
many countries do we have here.
Right.
So it's a simple question.
Or let's say if you are ready.
Type down Yes and let's get started to talk about this amazing topic
right.
So it's a simple question.
If you already write down yes.
All right.
So it's an easy question.
Everyone can answer that.
And the answer is not important for you to think you shouldn't pay
attention that.
Alright.
I said I ask people that if they already end for example 10 people said
yes and five people said no.
OK.
You shouldn't care about that.
The only thing that you should care about here is to create engagement
so your followers don't fall
sleep right.
Another thing that you can use to create engagement is to create
movement.
Now what do I mean.
But by that a couple of years back I was reading a book named talk like
Ted.
Now most of you may be familiar with Ted Talks and people who know
something they just come on the stage
and they start speaking.
Now in that book they made the research and find out what are the good
points that the best TED talks
was using in their speeches.
So one of them was creating movement.
So why what do I mean by that.
Have you seen people go going on the stage.
And if they are very good at what they are doing on this stage.
If you pay attention they are just moving around.
For example take a look at stand up comedians right.
They're just moving around going left right.
Going left right left right.
You know why they are doing that.
They don't want you to fall asleep.
They want you engage.
There was a great example in that which you were saying that let's look
at the snakes.
If you stand still in front of a snake it will not see you okay.
But if you create movement if you move in front of a snake it will see.
So we are almost the same.
If something is standing still in front of us we don't see it.
We don't pay attention to it we fall asleep.
But if something is moving it's gonna be a different story.
Now you can not when you are trying to record yourself on your live
streaming on your Instagram.
You cannot create for example you can.
It's not like a stage that you can go left or right but look at what I am
doing right now.
I'm using my hands here right.
I'm creating this movement with my hand.
I can not move my camera is just standing still right there.
My setup is I cannot move anything but my hands my head and my own
body a little bit.
OK so this is one of the things that you must use when you go live
streaming of any go live on your
Instagram.
For example let's say you are taking holding your camera your phone
like this and just talk about things
use your phone and it is also easier when you are doing it on Instagram.
It's not like what I am doing right now because you can move the
camera or you can go around you can
speak you can show different places.
For example if you are introducing your team to your people you can go
to different rooms in your office
different places different halls and et cetera et cetera.
OK.
So this was the second one and the third thing for you to create
engagement is to ask people to get
to give like or share their lives streaming with their friends so people can
do that on the bottom of
the page.
When you create when you start a live stream on the bottom of the page
at the right side people can
like your lives streaming.
And this is one engagement you can ask them to do that.
For example hey before we talk about this topic let us see some likes
from you and then we will talk
about this topic and some people will do that.
This was a simple example of this or for sharing you can at the end or at
the beginning of the livestream.
You can ask your followers.
All right.
Let's talk about this great topic.
But before that if we can share this livestream here with your friends
because we are going to talk
about important stuff in this or I'm going to introduce a great product
about this matter that will
change your life for example.
OK so this is the third one to create engagement for your followers.
Now let's go for the third and the last thing in general as as I said before
there was three main steps.
The first one was planning your content.
The second one's the second one was creating engagement.
And the third one is call to action.
So at the end of your livestream it's very important to have a powerful
call to action.
Now if at the end of your livestream we ask people that.
All right go to this website site is my website.
Go there and buy something or do something that they usually don't
want to do.
It's not going to happen.
OK.
If it is hard for them if they have to pay something or if it is complicated
they won't do it.
So at the end of your live streaming try to use simple with highly
rewarded contractions.
For example go to my Web site at this page and just register for free
completely free for a seminar
for a webinar for example for to receive this free e-book.
OK.
You should try to give them a high value reward for them.
And it should be very easy very simple for them.
For example at the end of the year livestream you can say click on the
link on the bio link and then
or as we talked about it.
If you have activated the link to be that will you give this will give you this
ability to have different
links on your Instagram page.
It's going to be useful in these situations.
Click on the bio link and go to might go to this page and receive for
example your free gift right.
So this was a couple of important steps that you should follow.
You should know about them.
You should plan them before you go live.
Right.
So that was all about these and on the next lecture we are going to talk
about important things that
you can talk about important titles important topics that you can talk
about that you can use to create
your livestream on your Instagram page.
Right.
So that was all.
If you have any question Do not forget to ask me.
OK.
See you on the next lecture.
220. Live stream monetization
So what can you talk about when you go live on your Instagram.
What I want you to do right now bring a pen and piece of paper and just
write this list down for yourself
and always keep it in front of you whenever you want to create a
livestream on your Instagram on Facebook
on YouTube.
You can use this great list right.
So the first one the first topic that you can talk about is for example if
you have a product.
If you are releasing a product you can introduce that right.
So you can say before you go live you can create a great title.
Great.
And then I say great title I mean that your title must create curiosity for
people.
Okay.
When people see that title of your livestream they must in their head
several questions must be created.
If you are in my other class that we talk about marketing cognitive
biases one of them is curiosity
tendency and this is one of the most important things I think at the end
of this course we are going
to talk about curiosity tendency on Instagram marketing to.
But for now just know that your title must create question in their head.
What for example when they read your title they ask themselves Oh it's.
It should be a great product or what.
What does he mean by saying this gay you when you get curious you
want to get to know more about that
and that's why you will jump into the livestream.
All right.
Don't worry about it.
We'll practice that later on.
Follow up on the following lectures we'll practice we'll learn more about
curiosity tendency on Instagram
marketing.
So the second the first one was into an introduction to your product.
The second one is question and answer.
For example for me or persons or other people like me if they have
some number of followers or for example
I have around more than twenty thousand students right now and there
are a lot of questions every day.
All right.
So to answer them if I want to answer them all just sit down and write.
It will take a lot of time from me so I will manage them all bring them to
one place and just go live
for 10 20 minutes and I will answer them all.
Okay so this is another way that you can use your live streaming.
It's a great way.
So the second one was Question and Answer.
Third the backstage.
This is important.
This is very useful.
People value it a lot.
For example let's say I think I told you before.
Let's say you are an artist and you design beautiful you paint beautiful
images photos right.
And people love them.
So people would love to see how you are doing that too.
If you have a product if you are have a factory or have a house some
type of product that you are producing
people would love to see how you are producing that.
Let's say if you have a fast food or if you have a restaurant people would
love to see how your creating
how you're making that food.
So going live and showing the backstage of whatever you are doing is
gonna be very valuable for people.
People would love it.
It's entertaining and they will join and they will follow you on your
livestream.
Dev number four is interview now on Instagram.
You can invite other people for example.
You can go live and invite someone else to come live with you and you
can start speaking about the topic
right.
And other people your followers can see both of the live streams at the
same time one above each other
and they can ask questions you can both answer them.
And it is very useful for doing some interviews.
For example let's say you have a restaurant and you want to speak with
a great chef from some other
country or some other places and you will invite him or her on the
livestream you will talk about some
great foods or great recipes that he or she has and ask some questions
from your followers.
And it's gonna be very interesting for them.
All right.
So the interview was number four and number five is teaching.
For example if you are a person like me that you have some knowledge
about some topic and you want to
explain it to people when I say teaching.
I don't mean exactly like a course exactly like a class.
What we have right now.
OK it can be any type of teaching for example you're good at doing
something can just go live and speak
about it.
Give some point to people.
Hey guys if you want to do this if you are now let's say let's say you love
travelling and you travel
a lot.
Right.
You can go live and say hey guys I just came to this country I just came
to this city to this area and
it is very lovely.
But if you just if you want to try to come here.
Be careful to do these steps before for example coming here because of
et cetera et cetera.
Right.
So you can teach anything that you know or you're good at.
Another thing this is very common for YouTube birds and reviewing stuff
reviewing other products so
you can go live and review some product review a game review uh
gadget review tool.
All right.
So you can use that if you are active in these type of areas too.
Another one is to do events or seminars webinars this type of stuff.
For example remember my mentor always at the end of each lesson at
the end of its lecture.
Every Tuesday we had a lecture for around the time of the lecture was
three to four hours each time.
And the last 30 minutes he would set up all of his social media is
Instagram Facebook and Pinterest
and some other more as far as I remember YouTube.
And he was going live and just talk about the stuff that we were learning
we were talking about in the
lecture and show it to other people to other to his other followers.
All right.
So you can do some events some seminar webinar et cetera et cetera.
You can also have a normal chit chat.
OK.
People love to speak.
I see this a lot.
Feed just people who have a huge amount of followers but they aren't
they are not celebrities.
They are not doing something.
They are not using for example Instagram for business.
They don't have any product.
They just simply go live and try to have a chat with their followers.
Hey guys what's up.
What are you doing.
Hey for example Jack how are you.
I'm sorry I didn't call you the other day et cetera et cetera.
OK.
Just you can go and have a chit chat.
I'm here with my friends.
We are trying this new type of T at this cafe and it's amazing etc. and the
next one is to have a daily
show for example Gary V started a vine TV library on YouTube many
years ago and he started doing that
every single day for I think four to two years.
Right.
So what you can do you are doing something in your life right.
You are good at doing something some topic every day.
Go live and talk about it.
Teach something to people or review it.
For example what gave he was doing he created this live show on
YouTube and every day you for 10 20
minutes he was just testing different lines.
OK.
He he was working at a lie at a wine store at his father's wine store for
many years.
He was very good at that.
And he just created this live show.
And he did that for over 2 two years.
Right.
So you can do the same.
You are good at talking about something you are good at some feel
some subject.
Just go live every day at some exact time.
Go live and talk about that feel that you're good at.
So talk about the product whatever it is.
And also you can save them.
You can store these live with streaming and create content for yourself.
You can upload them again on YouTube.
You can upload them again on Facebook et cetera et cetera.
So if you look at it from this perspective you are also creating content
right.
So more or less that was all.
And your list must have right now nine items I need.
Yes.
Five for you.
You must have nine items on your list right now.
Keep this list and every time you want to go live just focus on it and see
which one you want to do
right now.
As I told you have one goal.
OK select one of them.
Focus on it.
Pay per do the planning prepare your materials prepare what you want
to talk about prepare your questions
and go life.
Right.
So that was all on the next lecture.
I'm gonna give you important tips important things that will help you a lot
in life streaming in speaking
in front of cameras how to practice that and et cetera.
Right.
So that was all about this lecture.
And see you on the next one.
221. Professional live stream structure
All right.
So welcome to the next lecture in this part we're going to talk about
important tips about going live
about lives streaming how you can practice them how you can master
the art of live talking in front
of camera.
Now first of all I forgot to tell this on the other previous lectures before
you go live simply on your
phone just open up your browser and search for internet test internet
speed test.
Okay just write down internet speed test and see how is your uploading
speed.
It should be more or less more than two megabits.
All right.
Less than that why I'm saying this because if the quality of your video is
very bad very pool for your
followers and when they look at it they will see pixilated video.
They will see a video that has a lot of lags in it because of that.
It is it will become very annoying for your followers and you will lose the
effect that you want to
create.
So before that if you have if you're using a lower speed Internet do not
go live vote until you have
some time some additional time to go live or you can just if it is an
interesting situation.
Just record the video and later upload it as a post or as a story.
Right.
So this is the first thing.
Second thing.
Close all the applications that are on that are active on your phone.
Okay.
Before you go life because some of them are processing something and
you will lose your memory of your
phone and then you will have problem on your livestream.
All right.
So beside all of these I want to tell you a couple of things about
speaking in front of camera right
about speaking live.
Now most of you when you start a new page on Instagram on Facebook
and YouTube you will not have a lot
of followers.
You will not have a lot of listeners audience and et cetera.
Now I see this a lot that people go live and then they see that they have
one or two or five viewers
and they just jump in jump out and because of that they get a little
discouraged they get a little sad
that hey why should I go live and no one is watching it.
Remember that this is a golden situation for you Jay for example why
I'm saying this that this is a
golden situation because at this time when no one is watching you when
you have no viewers it is the
best time for you to do practice.
OK to practice whatever.
We have talked about to try to improve yourself and get ready for a time
that you have let's say thousands
of viewers.
Right.
So this is the best time for you to practice them.
I started to create online courses around two years ago and I remember
at that time because English
is not my main native language.
And it was very very hard for me to speak in front of camera.
It was exhausting.
OK.
I can not tell you how hard it was for me.
I remember my first course which has two hours content two hours
content.
It took me four months to build it.
It was very hard.
Now what you have to or what you should practice on.
One of the important things that you should practice is that when you're
speaking in front of camera
you must you must look at the lens of the camera.
OK do not look at yourself for example.
I see a lot of people they hold their phone they go live and in front
instead of they look at the lens
of their camera at the top here.
They start to look at themselves here look at the image of them says Oh
how nice I am how fabulous I
look.
Right.
So don't do that practice to look at the lens right this way when you look
at the lens I don't mean
to do that 100 person all the time because sometimes you have to read
the comments right.
That's some other story.
But Jennifer I leave in you're speaking to people.
You have to look at them OK.
And for them to feel that you are looking into their eyes you have to look
at the camera and this needs
to it.
You should.
You will be able to do this with practices.
OK so you have to practice over and over and over and watch.
Save it save the livestream save the video.
Look at it later and see Oh at this time it wasn't attention to the lens.
Right.
So this is one thing.
Second thing while you're speaking this doesn't have anything to do with
your native language or etc.
etc. These kind of things it usually most of the time happens when you
are speaking publicly to people
to a camera to these situations when you are speaking whenever we are
speaking when we want to think
about something.
For example we are trying to find a good suitable word in our head.
And while that while we are thinking we open our mouth and we start to
make a sound.
Right.
So as an example I wanted to tell you today I want to talk about this
topic and then we will go there.
So what's that.
So we don't understand ourselves that we are saying arms while you are
recording.
But later when you look at it you see oh in two minutes I have said ums
like 20 times.
This is super annoying for your followers.
Super annoying for your followers.
It shows that how weak you are in public is speaking.
Okay so practice that how you can practice it.
Same as before.
Try to speak and record yourself after that.
Watch yourself okay.
Every time that you want to say you want to think try to close your mouth
okay every time that you want
to think it's okay for you that you know we don't have all the words in our
mind prepared.
So it will come to some moments even if you look at me right now.
At some moments I just go silent because I'm trying to find a suitable
ward in my head before.
If if I didn't do these practices all the time my mouth was open and I was
saying um but right now every
time that I want to think I just try to close my mouth.
This is another thing which is very important and you have to follow.
So the next thing is to feel very very comfortable in front of the camera.
How can you do that.
Try to imagine that it's you sitting with one of your closest friend and you
are speaking over a coffee
gay you are drinking a cup of coffee and you're just chit chatting about
some topic.
K How comfortable are you in that situation.
You should try to be the same when you're talking in front of camera.
Of course it needs practice.
It needs to for you to record yourself to try and try but try to feel relaxed
try to feel that you're
just talking with your friend.
Take a couple of deep breaths before you start and always have a glass
of water beside you because talking
a lot will make your throat go dry and it's gonna be hard.
I have all the time that I want to go live or I have life courses webinars or
I want to record online
courses same as this one I have as you saw it was it was a big glass of
water here because I will speak
for example for hours over and over and the throat will get dry.
Okay so more or less these was the important practices that you have to
do if you want to get good at
going life and go of the.
Take this from me as a great advice because the way the world is
moving if you improve this skill in
yourself going live doing public speaking you can have a better situation
in your career later why I'm
telling this because if you have the ability to stand in front of people ten
people one thousand one
hundred thousand and its peak and make them listen to you it doesn't
matter what are you doing in the
hall in this work.
It doesn't matter at all.
If you have this ability you can always become successful you can all if
you just make people listen
to you understand you you can always attract talented people to your
team especially if you are looking
at it from the business perspective why you are for example why you
have your great team you can manage
them much much easier.
Okay.
And this.
Going live doing public speaking is one of the great practices that you
can do.
And it will help you in your career in the future.
Right.
So this was just an advice that my mentors gave me and I'm just
passing it on to you.
Okay so more or less that was all.
If you have any question if you need my help in any of this just send me
a message.
I am here for you.
And that was all.
OK so see you in the next lecture.
Assignment: Can you go live?
20 minutes to complete3 student solutions
Welcome to the next assignment. During this part we try to practice what
we have learned during this section of Instagram marketing.

222. What you will learn

Welcome to another lecture on Instagram marketing.
I am so happy and so excited to see you just coming lessons after
lessons try to learn.
Spend all this time and all this energy to improve yourself.
Congratulations.
This is a great thing that you are doing.
So during this part we are going to talk about how we can create
network effect.
So what do I mean by creating network effect during this section.
We are going to learn how we can use other platforms.
223. Cross promotion inside Instagram
So how we can create network effect using our own Instagram pages or
if we have other Instagram pages
too.
So.
So here in my page as you can see first of all I want to tell you that you
can write down the hashtag
one of the most important hash states that you have.
Write it down in your bio for example here.
As you can see it is hashtag priority which is my brand which is my own
name.
I wrote it here for people to understand that this is the main hashtag in
this page.
And if they want to use some images they want to upload they want to
connect with me.
They can use this hashtag how you can do it just come to edit profile.
And here this is on bio.
Come here and just write down your main hashtag.
All right.
So this is one of the things that you can do to create this network effect
on your own pace.
But let's say you have two three 10 pages on Instagram.
All right.
As much as you have gay whatever.
What other thing that you can do.
You can tag other pages for example.
This is my personal Instagram profile.
And here I wrote down follow me at Priya underscore 80 which is my
business page.
OK.
So this way Let's say you have a company you have a business and
there you have different pages different
departments in your business.
You have for example sales team you have for example this you maybe
you have different products.
Okay.
And each product on your company have a different page for itself.
So how you can do it.
You can just quit you have you can just have a main page and you use
all of these small pages to direct
followers to the main one.
OK.
Or let's say for example like Nike Nike has a main page but we also can
see if you search right now
you can also see Nike Nike U.S. Nike U.K. Nike for example Germany
Nike et cetera et cetera for different
locations what they can do.
They can write down the address they can tag the main the mother page
of their company in the bio section
of the other pages.
All right.
So this is one way to create network effect inside Instagram using
different pages or using hashtag.
And the next lecture we are going to talk about how we can create this
next network effect using Facebook.
All right.
So that was all seen the next lecture.
224. Make your Facebook, your Instagram
All right.
So how we can create network effect using Instagram and Facebook.
So here we are.
This is my Facebook page.
As you can see it here.
And what we are trying to do is to bring our Instagram page inside our
Facebook page.
And this way.
This is very important because all of your followers and all the people on
Facebook that are looking
for you they can first of all they can find your Instagram page.
They can see your post.
They can share them on their wall here on Facebook.
They can leave a comment and do other stuff like this.
So what we are trying to do if you look at the menu here at the bottom
you will see Instagram.
So what we are trying to do we are trying to create this in our Facebook
page so I'm going to use my
other page which is more or less the active even though it has seven
thousand two hundred people following
it.
But I'm going to use this page to create this Instagram tab here.
So all you have to do is to come in the search bar here and write down
in Star tab.
Right.
So as you can see here at the top artists and apps and you will see in
Star tab up here just click on
use now and then it will jump to another page that you have to install
this application on your Facebook.
So click on install application at the bottom of the page.
And then it will ask you on which of your pages you want to set this
instant tab so select your page
here.
I have for my other pages I'm going to select this one and add page tab.
It will take a couple of seconds and after it it will be visible in your page.
There we go.
As you can see we have Instagram tap right here but we have to set it
up so you can come here.
Here is a setting of this application at the top.
The first item that you have to write down is your user name.
So I'm going to write down my own user name on the score 80 and you
can later change these things you
can create a header image.
You can create a link for the header remains.
But right now we are not going to focus on them.
I'm just trying to show you how it will work and how it will look.
So for now you can just write down the user name you can select.
I will select thumbnail but according to your need you can select other.
So all you have to do right now is to click on Save setting.
Now it will take a little time to adjust to bring the information from my
page here and show it to us.
As you can see these are my posts here.
We can load more
and it will show us more posts and also for example you can come here.
Click on one of these posts.
It will show us the whole post you born you were born and original don't
die copy.
You will see the caption of this post.
How many lives how many comments you can share it on your wall.
Do we like to eat or etc etc. But anyway
if you click it again if you click on it again it will jump into Instagram itself.
But anyway let me just refresh the page for you to see how it will appear.
Let's say later you want to change the setting later on being some other
page simply just come here
as a at the top.
It is an application settings click on it it it'll bring the applications will
show you some analytics
here and also people can follow you from this button at the top right side
here.
Okay now let's say you don't want it to be at the bottom of this.
This you want it to be the second item.
So just come to the setting at the top on the right side of your Facebook
just within settings click
on settings and then here go to the third item.
Edit page now later Facebook may change Facebook generally change
these settings time to time but usually
the whole content the whole idea the whole concept will stand still.
So what you have to do is just come to this page here and here you will
see the different tabs we have.
This is Instagram.
Just click and drag it bring it up to the second one justice you don't need
to save.
Go back to the page at the top here and you see Instagram is appearing
at the second one right.
So one other thing I want to tell you before we leave Facebook is that
later for doing advertisement
we need to connect our Facebook to our Instagram page.
So come here again to the settings and in this menu if you come down
here you will see Instagram.
Click on Instagram and it will ask you to connect your Facebook and
Instagram.
So click on log in and write down your username and password and
click on like it.
All right.
It will take some time but eventually it will connect.
If you see that the screen is just loading a loading loading for couple of
seconds or minutes just refresh
the page and it will reconnect.
Okay.
This is one of the bugs that they have here.
This is one of my pages that I am not using.
This is just uh it just appeared when I wanted to sign up for Instagram
using my facebook.
Anyway it is connected to my Facebook page and it is connected to my
Instagram page and later when we
want to do Instagram market Instagram advertisement promotions we
are going to need this right.
So more or less that was all about this lecture on the next lecture.
We are going to talk about how we can embed our posts and the
general view of our page into our website.
Right.
So that was all.
And see you in the next lecture.
225. Embed your profile and post
All right.
So how we can embed our posts into our Web site.
Right.
This is very easy.
And it has a couple of steps and you can do it anyway.
If you have a more personal Web site if you have other type of website.
But for now in this lecture where we are just going to practice it on
WordPress Web site.
But in any other case you can do it using the knowledge that we talked
about here.
So here I am in my Instagram page and I want to for example and that
one of my posts I'm going to embed
this one right here.
So what you have to do is to open click on the post and when it opens at
the bottom or if you're doing
it on the phone you can you will see that tree dots there click on it.
And here you have an option return embed click on embed and it will
prepare a code a line of code for
you that you have to copy that code.
So here it is it and copy embed code just copy it and then go to a
website setting for me it is here
on my wordpress Web site.
And I want to bring it into the home page of my web site.
So this is the home page right now.
Let me refresh the.
This is my Web site right now.
As we can see it this is my blogs here.
And I want to bring this post here and show it after the blog post.
All right.
So I'm going to come into my edit page here.
This is my home page.
And here I just need to add a simple HDMI all code.
So I will click on this plus here and I'm going to come to rise.
Daniel
and here I can simply paste that that line of code be copied from
Instagram save it and then update
this page and after it is done just go back to your home page and
refresh it.
So as you can see here it is.
It appears after our blog post it appears on my page even it is showing
that I have a story here J.
Location.
It will show the post.
It will show how many likes comments you can like comment or even
share it view more on Instagram.
We can click and jump into Instagram et cetera et cetera.
OK.
So this is one of the good ways that you can if you have let's say you
have daily one hundred one thousand
one million visit on your Web site.
This way you can just inject imports some of them into your Instagram
page right.
Sharing some of your good posts you can share some of your posts
inside each blog right.
Using the same technique.
Go to your blog you want to talk about something just share this post.
Share the posts from your Instagram and then people come to your blog
then they're looking at your blog
and reading this stuff there they will see this image here that was
imported from Instagram.
Then they will click on it jump into our Instagram.
See your page.
They will follow you.
This is how you can create network effect using embedding embed
option off your post.
Now there are other tools out there that will let you to import all of your
posts into your Instagram
page.
Get into our Web site.
So one of those tools is like a light widget.
OK.
So go to light with a dot com as you can see at the top.
And all you have to do is to just log in with your Instagram.
Click on log in with Instagram and then it will bring your user name.
It would bring your post.
Now you can edit this any way you want it so you can come here.
You can say how do you want it to be you want it to be a slideshow if
you want to see how it will look.
You have to come down and click on preview and you see it became like
a slideshow.
You can select great again and let's click on preview you can see how
many columns do you want.
Let's say I want five columns in two rows and just like that.
Okay.
So it will be something like that.
And also you can change a size.
Normally it is on six 18.
You can just drag it and make it more or type it here in the size that you
want anyway.
When you are done you can click and get code.
And again it will give you an estimate code.
Now you can copy the code here and then.
Same as before paste it into your Web site.
Come to your Web site here in your rice GMO and paste it save
changes and update.
Now it's not going to work for me right now because in my web site I
have activated the SGP as the SSL
on my Web site.
The free version of light which it will not work with CPS.
OK.
They made it this waste for you to go and buy the paid version.
OK.
So if I just refresh the page it will give me an error.
It will show something but it will give me an error that you have to
upgrade your virgin your planning
your plan on light widget and go to the paid version.
So your Instagram posts appear here.
There are other type of services like light which is out there.
Just go in Google and search for them.
They are working just same as each other.
And some of them has some of them are better.
OK.
I found this one I'm not using it whenever I want to do for example write
down the blog I will embedded
myself.
But anyway if you want this you can go on the paid version.
I think it's ten dollar for any icon.
OK.
You just set it up once for one icon and it will do the job for you.
Right.
So of course if your Web site is and it doesn't have SSL it's or CPS you
don't need to pay.
OK.
So you can just really use it but they will write their name on their
deposits.
Right.
Anyway more or less that was all about embedding.
And the next picture we are going to talk about sharing revolves on
different platforms.
It is one of the important things that will let you to import followers from
different platforms with
just simple marketing strategy.
All right.
So that was all about embedding and see you on the next lecture.
226. Cross promotion outside Instagram
So how to create the network effect between different platforms.
Let's say for example you want to create a network effect between
Instagram to Facebook or Twitter to
Instagram or Snapchat to Facebook etc. etc. how we can do this.
The simple marketing strategy that you can use here is before we had
talked about putting contests putting
competitions.
Okay.
That I at the end of after some time you'll give a reward too.
You will select some winners and you will give a reward cape.
Now what you can do what most people do to create this network effect
is that for example they put it.
They start a competition on Twitter and then they will tell their followers
that I will announce the
winners on my Facebook or they will do it on Facebook and they will say
I will announce the winners
on my Instagram a story so don't forget to follow me on Instagram to find
out if you are a winner or
not.
Okay this is one of the great ways that you can import and inject
followers from one platform to other
platforms.
Now why you should do that.
You shouldn't just focus on this strategy only on Instagram.
Why.
Because most of these social media is as we know them today is going
to change.
E we don't know what will happen to each of these.
For example let's say you have one hundred followers only on
Instagram.
Okay.
And what will happen is if after two years Instagram die what will you do.
Okay.
You will after that.
For example let's say you just have the option to use Snapchat and
Facebook for example.
How would you like to start from scratch from beginning.
If you do this.
If you just try to create this network effect between different platforms
you can all the time.
If some network die you have your other networks and you have your
followers there and you don't need
to start from scratch.
So this is one of the important things.
If you are looking at it from the long term right.
So that was all about cross promotion and creating the network effect.
Okay so on the next lecture we have an assignment.
Don't forget to check it out.
And that was all.
If you have any question Do not forget to ask me.
That was all.
And see you in the next one.
Assignment: Create network effect
30 minutes to complete5 student solutions
Welcome to the next assignment. During this part we try to practice what
we have learned during this section of Instagram marketing.

1
227. How to buy or sell your page

All right.
So a very common question that I receive a lot from my students is that
how we can buy a page or if
we have a successful page how we can sell it.
So in this lecture we are going to take a look at a website that is a
market exactly for this topic.
So if the name of this website as you can see here at the top is fame
threw up dot.com fame throw up
dot com.
All right.
So when you come here you see their home page is like this that they
show different pages and with some
small information about each of them.
For example how many followers they have and how much is the price.
OK.
So while you may need to buy a page to start a new page and do the
marketing from scratch is a hard
job and it takes some time for you to get to a good level.
All right.
You may have a budget you may know what type of page you have to
buy and you want to skip some time
that's OK.
If you can find a good page if the topic is connected to your business
and things like that that we
are going to talk about right now.
So but if you don't have the budget if you want to work from the
beginning if you want to work on your
page from scratch I suggest you not to go after this kind of Web site.
This is one example of them.
I'm sure there are other markets out there.
So what you should pay attention if you want to buy.
If you look at a year there are two pages.
One of them is this one right here which has one million followers but it
has a price is 50 50 thousand
dollars.
And there is another one right here.
One point eight million by thirty five thousand followers with thirty five
thousand dollars.
So let's open them both and take a look at why the prices of these two
pages are different even though
that one of them has more followers.
It is cheaper.
So this is the one that has more followers.
One point eight million but it is cheaper.
Why is that.
If you come down at the bottom of the page here you will see some
small information about the page that
how many posts they have right now.
How much is the average like per post average common per post
average view per video and how many percent
do they have engagements on their page.
According to this information you can understand that if this page is
good or bad.
First of all you should pay attention to the topic off the page for example.
This is as it is isn't is Bieber.
I think it's is about as there is the image.
I think it is about Justin Bieber and stuff like that.
It is written here.
It's a fan base about Justin Bieber.
So for business I am not sure that a fan page of Justin Bieber is going to
help any of you.
But anyway you should pay.
This is one of the things that you should pay attention.
The other thing that I want to pay uh to point out is that the number of
likes according to the number
of followers so they have one point eight million followers.
But the number of likes is thirty thousand.
Generally it should be more for a business page for a page that is is
about a company or about some
product that we are focusing on mostly.
It should be more at least at least it should be double this number okay.
It should be sixty thousand not thirty thousand.
So let's take a look at the other account that it was more expensive but it
had less followers.
So 1 million followers fifty thousand dollar and I'm not sure it is what I
focus on college.
Okay so the topic is about college.
If you have a business that is connected for example to a college.
This may be useful.
They have two thousand posts and as you can see even though that
they had eight hundred thousand less
followers they like their likes per post.
E to three thousand more than the other page.
Okay so also the engagement is 3 percent.
The other one is 2 percent.
So generally these are the things that you should pay attention.
If you want to buy or even if you want to sell or when you want to put a
price on your page you should
put something that be reasonable.
If you on.
If you really want to sell.
This is one way the other way is that for example according to a
business.
Let's say you want.
You have a restaurant and you want to start an Instagram page.
Okay.
And you don't want to start from beginning.
You want to start.
Let's say from a page with with an average fifty thousand one hundred
thousand.
Another thing that you should pay attention is the location of those
followers.
If the location of those follower.
Let's say if your business is located in London.
But the majority of their followers is from let's say India.
It's not gonna work for you right.
Or vice versa.
This is the other thing that you should patent but generally the other way
that you can buy a page is
to find let's say 20 30 40 50 pages that you would like to buy.
Just gather them around in a list and send a direct message to the
owner and say hey I am interested
to buy your page if you are interested to just give me a number and let's
discuss about it.
Most often want to answer you some of them will answer some of them
will say no solved I would say yes.
And for those that who say yes you can start some negotiation and
come to a good reasonable price for
both of you and buy that page right.
So more or less that was all about buying or selling an Instagram page.
If you are interested and is reason that I put this lecture here is that I
was receiving this question
a lot from some students and I wanted to point out right.
So that was all.
And on the next lecture we are going to talk about how we can convert
our followers into customers.
So see you on the next lecture.
228. What you will learn
All right.
So welcome to another lecture on Instagram marketing during this part.
We are going to talk about something important something useful that
will help you to grab more attention
to attract more followers attract more audience more customers to our
your business.
I have received this message from most of my students that they are
struggling with how they can create
a post an image a video that can go viral like how we can do that.
And during this section we are going to focus on this topic specifically.
All right so what do I mean if you pay attention to the title is copywriting
in Instagram.
So what do I mean by that.
Okay.
It's not only about Instagram because you can apply this on any other
social media but because we are
in Instagram I just selected this title for it Kate.
So what do I mean by copywriting on Instagram.
So let let me give you a background about first of all what is copywriting
if you don't know copywriting
is a skill of writing a text with a title that can convince people to do
something.
Okay.
So you can use copywriting in email marketing writing an email with a
good subject with a good title
with a good text that then your follower than the people then your
subscribers receive your email.
First of all the title grab their attention and then they go in and they read
your text and they become
they get convinced and they will do whatever you want from whatever I
mean.
For example you may want them to buy your product or jump into your
webinar et cetera et cetera.
OK.
So copywriting mostly these days are used.
It has a lot of uses but mostly these days on digital marketing it is used
on email marketing and blogging.
All right.
So but where can we use it in Instagram in the social media like
Instagram.
OK.
During this part we will learn how we can create our post that grab more
attention.
Let's say you have a video but we want it to have a thumbnail have an
image that attract a lot of people
to it.
Okay I will.
Specifically I would give you some specific steps how you can do that
some exact rules that how to create
something like that.
So this was the introduction and on the next lecture we are going to
learn three marketing cognitive
bias which we will need in this section right.
So that was all.
And see you on the next one.
229. Scarcity, reward & curiosity tendency
All right.
So welcome to the next lecture.
So during this part during this lecture we are going to talk about tree
marketing cognitive biases.
So before and during this course I have pointed one of them.
I have talked about one of these cognitive biases which it was revived.
I have talked about it in the first the very first section how we can create
a professional profile
in the biography section.
We talked about what is required.
So we said river art is something that your our customer the people who
are looking after our product
value it the most.
Okay.
So it can be anything.
It can be a discount.
It can be a free give away some bonuses some let's say free delivery
some information.
Anything can be revoked.
All right.
So one of the things that this is one of the cognitive biases that I want
you to have it in your mind
please if you can just being a piece of paper and a pen and write these
cognitive biases down because
when we go deep inside it you may forget it.
You may mix them up.
So this way everything will be clear in your mind.
Okay.
So the first one is reverse.
Write it down.
OK so the next one.
These biases these cognitive biases are very complicated and you can
go very deep in them and use them
in different type different size which if you really want to learn them you
have to jump into my other
course marketing principles.
Twenty one marketing principles just go into the search bar and write
down twenty one marketing principles
and you will see a course with my own faith there there.
I have explained each of these very complete v tons of examples of K
practices cetera et cetera.
So these cognitive biases are some techniques that help us to grab
more attention and convince our customer.
So let's go for the second one.
The second cognitive bias is a scarcity a scarcity is Van that there is a
pressure on customer pressure
from time perspective or quantity perspective.
So what do I mean by that.
I'm sure you have seen this a lot in websites like Amazon that you go
there and you are looking at a
product you like kids you want to buy it but you're not sure.
But there you will see in the red color they wrote that only two left only
ten left.
Okay.
This is quantity scarcity.
Okay.
So you when you see this what you will do what you will think what will
happen in your brain.
Oh it's gonna finish soon it's gonna end and before I wasn't sure to that I
want to buy it or not but
now that I know that it's going to finish I want it more so generally by
default our brain wants those
things more that we can't have access.
So if we know that something is going to end we start to want it more.
This was quantity of scarcity.
The next one is time scarcity.
Now you have seen this again a lot that you want to buy a product.
There is a discount let's say if the product is one hundred dollar there is
a discount.
The product is 40 dollar right now but this discount doesn't last forever.
Right.
It will end one hour later.
Okay.
When you see something like this at this discount is going to end one
hour later.
And what should I do after that I have to pay two times more I have to
pay one hundred dollar so you
will push yourself to buy the product with a discount at that time before
your time.
Before that one hour is finished.
This is time a scarcity.
Okay I will.
If you are feeling confused Don't worry I will should show you some
examples right now here and also
on the next lecture we are going to practice them.
OK so don't worry.
Next one which is the last one which we are talking about here is cross
city tendency curiosity tendency
is a way that we create question in our customer or our audience mind.
Okay we have to do things we have to show them things.
We have to use words or sentences that create question in their mind
okay.
If I want to make a good example on this one is if you pay attention to
the best movies of all time
to the best series of all time if you pay attention the ones that are very
good are those ones that
they have created questions.
Very very good.
Okay.
For example on Game of Thrones there are tons of questions questions
just come in your head over and
over and you are thirsty to find the answers.
Even if the answers are as stupid or has no value any way you want to
find the answers and what they
do they put answers in the last the very end of whatever day they are
making.
If it is a product if it is an ad if it is a movie or TV series I hate to put it at
the last.
So for you to find the answer you have to go to the end.
I remember a couple of years back I read the book Alchemist by Paulo
kilo and I have heard about that
book a lot since I was a child.
Okay.
I was very curious to find out what's inside that book that everybody
read it.
Okay so what they did I ordered the book and I started I owe about it.
The audio version I started listening to it now.
The book has had a great story and during that book it was creating very
very good and powerful question
in your brain.
Okay and you would.
I only listened to that audiobook to find the answers.
I didn't care about what I was learning or I wasn't learning.
I didn't care that if the book was good or bad I was just looking for a way
to find the answer.
And finally at the end and at the very last chapter I found the answer
and I was disappointed.
All was what he was saying was this I knew this point okay so I was a
little mad.
If I want to be honest.
But anyway the point wasn't this.
The point was the writer used the questions very well so let's come here.
This is my.
The emails some of the emails that I have sent to my students.
So what I want you to do is to pay attention to the titles to the titles that I
use.
Our goal here is to create posts on Instagram that create question in the
customers in the audience's
mind.
Okay so I want to show you these titles to practice these three cognitive
biases and on the next lecture
we will jump on visual things like photos videos things that will create
that curiosity is scarcity
or revived bias in our customers mind.
So pay attention to the first one.
Oh my God.
Thank you.
In parentheses are you on the list.
So first of all when someone tell you Oh my God thank you.
The first thing that you will think with yourself is what what is he talking
about.
Why is he.
Why is this so why is thanking me.
What have I done.
Okay so you get curious.
What have I done that he's thanking me right.
First of all you get.
Get a good feeling that all right.
Someone's thanking me.
But why is he thanking me.
This is a question.
So the first part.
Oh my God.
Thank you.
Is creating curiosity tendency in our customers in the audience's mind.
Next one.
Are you on the list again.
Another question.
What list is he talking about and is it good to be on that list or is it bad to
be on that list.
Okay so questions questions.
They're just coming to the customer's mind and there is the result will be
that 10 percent opened that
email right next one again.
I have used this as strategy because it is working as you can see almost
all the time.
It is 10 percent.
So
let's come for this one tree rule to persuade people in princesses plus a
gift at the end.
OK so tree rule to personal aid people.
It is creating cross city.
What tree rules are you talking about.
Do I know those two rules or not.
You see these are chain of questions that will appear in our mind with a
trigger with just seeing couple
of laws here.
Now the next part a gift at the end.
What.
First of all it crosses the tendency.
What is the gift.
Second it creates a river.
So if I read this e-mail if I open this e-mail I will see a gift at the end.
OK so this was another one.
Next you have to read this in practices one day left.
So why is he telling me that I have to read this.
You see these things may sound idiotic these you when you look at
them and you don't know what are the
techniques here.
You may say oh I can do that too.
This is obvious.
Everyone can do that too.
But and also you may feel that this is a stupid to write down you have to
read this who writes the title.
In an email that you have to read this.
Is it working given.
But look at the numbers 14 percent even more than these.
Well it's more than this.
Not only because you have to read this but because the scarcity that we
have here as I told you time
limits OK the time is finishing one day left.
So you have to know what it is you have to find out if it is a good thing
you have to grab it before
it ends.
OK so it will push people to click on it.
Jump in and click on whatever it is.
So again it ends tonight Only four left.
So there is two type of scarcity here.
It ends tonight time is scarcity only for left quantity of scarcity.
So whatever it is it is finishing it is is going to end soon.
So I have to click on it.
I have to see what it is and how many left.
And before it's finished I grab them.
Okay.
So more or less you understood.
What do we mean by saying reward bias curiosity tendency and scarcity.
We have seen some samples here not what we are going to do on the
next lecture we are going to jump
in to YouTube.
We are going to jump into Instagram and try to transform whatever we
have talked about here into visual
things.
How we can create scarcity or how we can create curiosity we just
seeing an image and how others are
doing it.
Right.
So more or less that was all.
If you have any question don't forget to ask me and see you on the next
lecture.
230. Viral posts in practice
All right.
So welcome to another lecture on Instagram marketing.
So be on the previous lecture you're talking about two cognitive biases
how we can create copywriting
effect on e-mail and how and on this lecture you are going to understand
how we can create a copywriting
in visual.
OK.
So before we jump into Instagram let's first take a look at YouTube and
see what we have here and try
to practice this more on YouTube.
So here we are in unboxing Torabi page with 10 million subscriber.
So let's come down and see what's going on here.
All right let's look at this image OK.
He is holding something that it looks a little strange.
What is this with question marks on it.
Okay.
So immediately when you say I'm not saying that these are the best
what you are practicing when you
see this image immediately in your mind this will appear that Oh what is
this product.
OK.
Especially if when he added a question mark it would create that
question mark.
It was like when you are here in our title we were asking questions OK.
This was helping.
This was helping customers to create that course.
So again here on his on one of his hands as money cash and the other
one is a phone.
And look at the title.
Look at the name of this video the title of this video should you buy the
Samsung Galaxy S nine OK.
It is asking you the question.
So if you're a person who think about buying in a smartphone or buying
or even galaxy so you will click
on this video and you will take a look because it is interesting for you
right.
It was.
It is creating question for you.
So look at this one.
What is this glove that he is wearing.
OK.
This one or what did he set on fire.
So all of these images if you pay attention they are creating questions.
OK as you can see the ones that are more successful.
Okay.
Okay.
Let's compare these two.
There are many reasons but one of them is creating the question
creating curiosity tendency.
So this one that is he is showing your laptop in his hand and with Trick
question Mark you see it has
almost 5 million views k 9 months ago.
This one was one year ago.
You see the image.
OK.
What is he wearing.
But it's not so powerful.
I don't understand generally what it is.
OK.
This one we understand there is a laptop but we get a little curious
about it.
And one point six million.
OK let's come down to see if we find something interesting.
As you can see this guy review products and all of the all whatever he is
reviewing he he will surely
create a thumbnail that make it look more interesting make it look like he
tries to create some questions
in our head.
OK.
This one for example he looks disappointed.
He's holding a phone and there is an arrow pointing at.
So what is he sad about.
Why is he disappointed.
OK switch to switch to the iPhone seven plus three dots in front of it.
Okay.
So you when you see something like this and you read this you will feel
that or do.
There is something bad about iPhone 7 and I must wonder I know I
must know it.
Okay I have to know if you especially if you want to buy an iPhone if you
are a person who are interested
in this kind of stuff.
Okay.
Let's go for the next one.
This is another guy you may know him.
He has six million subscribers on YouTube.
And as you can see this guy is the same.
He is trying to use he do some other stuff but more or less there are
clothes.
He also review gadgets like electronic things or stuff too.
But as you can see he's using Question Mark a lot.
He is using a question mark on Tesla OK so more as I told you I'm not
saying that these are all good
very good for in creating cross city or reviled or scarcity.
But we can't see as we can see curiosity tendency in these videos.
All right.
Let's go for the next one.
Even this guy you may know him with one point three million subscriber
when we come down.
Look at this image.
OK.
Now this is very much copyrighting.
OK Vanessa copywriting I mean writing something writing a title with a
body that attracts like jobs
10 rules.
All right.
So when you see something like this First of all you get curious what are
the jobs.
Steve Jobs 10 rules.
If you are a person that you are working so hard you want to become
successful you have dreams you want
to get to those dreams when you see a title like this.
You want to know what is what is in it.
First second is Steve Jobs one was one of the most successful people
in the history.
So knowing those rules knowing those 10 rules can bring a lot of reward
for me.
It can make me successful.
So it's a reward too you see.
And if you pay attention he has for example five million views on this
one get four million views on
the next one for three point six OK.
So even though that this is very common in his channel he's doing it
over and over but he's getting
results.
OK.
All right.
So next one couple of days ago I was just watching some videos on
YouTube and I saw this video and you
see when you see something an image like this a camera with a
microphone over it.
Two hundred dollar camera with another microphone on it twenty five
dollar OK.
It sounds interesting right.
Even it will be more if you are into this stuff.
OK.
So with this image he's trying to create curiosity OK.
Mostly it is hard to find a scarcity in these images because these are fun
thumbnails for videos on
YouTube.
Scarcity mostly is used on products on sales on ads that specifically are
talking about for example
and events that like Black Friday or Christmas that you have a lot of
sale.
Scarcity is mostly used on those areas but right.
Till now we have seen these example.
So let's jump into Instagram and see some samples there.
I saw a lot of samples that people use scarcity people use live art or
curiosity on Instagram but I
haven't saved them all just from couple of days ago that I was paying
attention more because I knew
that you are going to talk about it together.
I said I saved couple often right.
So let's talk about some of them here.
Right.
So here I am in my Instagram page.
Let's come down and click on this one here and see these posts.
So let's talk about the first one on the bottom okay.
It's marks like our big on the right side and on the left side it is an image
from a robot from Terminator
a movie.
All right.
So what will happen in your brain.
Just try to feel it yourself.
What will happen in your brain when you see this image.
K.
I think you have to feel some some dangerous thing that also if you pay
attention there is a title there.
Did you know what did I know.
OK so there is a question and you see Mark Zuckerberg and deadly
robot there and you will get curious
to know more about it.
And when you click on it you will see that there there is a story about
something that happened in codes
that they have in Facebook.
And then you read it.
You may not see it's very interesting or you may even hate it okay.
But that's not the point.
You open the page you open the post okay.
You have seen it.
You have read the post.
OK.
So this is important partners attracting people.
Right.
Let's go for the next one the next to one.
The next two posts are from Tai Lopez.
So he does that a lot on the right side of the screen.
You see there is a title at the top.
I'm worried about us humans.
OK on the right side you see Trump in the middle you see Ty and on the
left.
You see Kim Jong un and behind it.
There is a nuclear explosion.
OK.
So when you see something like it you will get interests that you will get
curious that what's going
to happen here.
OK.
What is it talking about.
Is it.
Is there a war coming.
For example these kinds of things come to mind.
But when you open it you see that guy is talking about what he is talking
about is connected to the
topic.
But he he will not mention Trump or Kim Jong-Il at all.
He will not mention you can read the subtitle.
You see he is not even mentioning nuclear missiles or var or this kind of
stuff.
He's talking about something else.
Of course he has stars like in his start with.
I'm talking about us humans.
OK.
The first line there.
But generally it wasn't about this.
He used just these images to try to grab your attention to push us to
open these posts.
All right.
OK.
So next one it is time sitting in his Lamborghini.
And the title taser than what they didn't teach us in a school.
So immediately these questions creating questions quiz shins in your
head.
Many questions in your head that what they didn't teach us in a school.
That's why I'm not successful et cetera et cetera et cetera.
OK so we even with a simple question you can create curiosity in your
customer's mind.
Next one you see there is a guy who has a tattoo but he's removing his
tattoo weed with a knife.
So it's it looks interesting how is he doing that.
OK.
Of course when you click on it you will see no such thing.
It's completely something else.
OK.
Completely something else.
But as you can see look just look at the views of this video.
One million views.
How do you think they get this one million views.
Because they come here they see that.
OK.
Let me open it this way.
They see this image that there is a person removing the tattoo of his
arm with a knife.
They want to see what the hell is going on.
But when you come here there isn't any right.
You may have this question in your mind and how they create this
image.
Okay.
How.
Because when you upload a video on Instagram you can select a
thumbnail you can select an image only
from the video itself.
Okay.
So how they are showing this.
If this if this video if this part doesn't exist inside the video.
So what they do then they are editing the video in editing software like
Cam Taseer.
They upload it put their video and at the end or at the beginning they
upload for less than one second
they upload the image.
This thumbnail image that creates curiosity in customers mind get they
upload that image too.
All right.
So when I open this video if you pay attention for the for less than one
second you see the image then
the video starts.
OK you see.
All right.
So this is how people are doing it and how they are receiving result how
they are grabbing people's
attention on Instagram on their page and pushed people pushed
audiences to see their posts to like their
post to visit their posts.
I'm sure right now that you have seen this.
If you pay attention when you are searching in Instagram and you see
different posts you will see this
very very much.
It is very common that people you open a video you see an interesting
video you open it you go inside
you that thing which you saw doesn't exist inside it but of course the
video itself is a good.
It's so good that you will forget completely that what was the image in
the first place.
All right.
So to wrap it up more or less this is how you can create how you can
create these cognitive biases on
your Instagram posts how you can use copywriting on your posts in
Instagram or anywhere in social media.
All right you can do the same thing on ads OK.
How you can.
For example let's say you want to upload an image upload a post on a
as an ad on your Instagram or upload
a story on Instagram.
Let's say you are like me you're standing in front of a camera and you're
speaking for let's say 15
seconds and you want to upload it as a story.
Ads on Instagram.
OK.
What you should say.
One of the things that you must say is that all right this will for example
this sale if it is a sale
or if it is a promotion or whatever it is that you want to sell.
If there is a time mentioned that time if there is a quantity mentioned the
quantity we only have we
only register for example 20 customers.
We only have this sale until tomorrow morning.
Hey it will only last for six hours.
Use this stuff try to create reward curiosity and a scarcity for people.
OK.
So I have talked so much and I hope you found this interesting and
useful for your own business for
your own page because this is really one of the ways that people create
content that goes viral.
OK.
There is another element to that we are going to talk about on the next
section.
Those are extremely important too if you want to create something viral.
But this was one of the ways one of the steps that you must know and
you must apply.
All right.
So see you on the next lecture.
Assignment: Create your viral post
sample
30 minutes to complete6 student solutions
Welcome to the next assignment. During this part we try to practice what
we have learned during this section of Instagram marketing.
231. The 4 energies on IG
All right.
So welcome to another lecture.
I am so excited that you have came all this way.
Learn all of these amazing stuff till now.
And you were with me.
And right now during this part we are going to talk about couple of
examples on Instagram and understand
this topic on Instagram much better.
Right.
So a couple of months back I have heard this a statement from
someone who was teaching Instagram marketing.
Hey I heard him.
He was saying that when you want to create a post you have to try to
create something emotional.
OK.
And when I heard this I started to laugh you know why.
Because this is not true.
You don't You don't have to create something emotional.
And I will prove it to you in a minute.
OK.
If you try to create your post very emotional there is no guarantee that
you become successful in that
because you must be sure that your product your topic is emotional and
your target are also emotional.
In that case it will work OK.
But what if your product is practical and your audiences that you have
gathered around are action then
what you want you do what you want to do.
Or let's say your product is practical your customers are practical.
But what you're trying what do you what you're sharing what you're
posting is emotional then what you
want to do.
OK.
You won't see any result.
You know what will happen then you will calm and tell me that.
All right.
I have done everything you told me but I am not becoming successful in
Instagram marketing.
OK.
That's what.
That is what's going to happen.
So this is very important because you are spending time spending
money is spending energy and doing
something.
And if you just do the wrong thing you're not going to get any result.
So here I am going to show you one page that it is practical.
The page is practical.
The product is practical and the people who follow this page are
practical.
So it doesn't need to be emotional.
It doesn't need to be.
For example look very fabulous very good with very good edits and
designs and et cetera et cetera because
the people who follow this space don't give a damn that how these posts
have been created.
Are they having a low quality or high quality are they design good or
bad.
The typography is good or bad.
The colors are good or bad they don't care.
They care about the content itself.
OK.
So I'm going to show it.
Right.
So right now I'm in my Instagram.
And as you can see physics fun around one million followers more or
less.
OK.
So this guy here is just simply putting a camera recording a physical
experiment.
OK.
So if I click on each of these
there is no high quality and it's simply he just put the address the user
name of his page on the bottom
of the video on the left side and he just record that some evens.
OK.
It doesn't have it.
For example you may say all right the lighting of this area is bad.
OK.
No one cares about it.
The people who are following this page they don't care about that.
OK let's come down for example in
this one for example.
OK you see it is even very dark for of course to see the light.
But anyway this guy doesn't need to create posts that are emotional.
Okay so you have to focus on that you have to understand this topic that
if your product is practical
like here that he doesn't have a product.
What he's doing in his page is practical okay.
It is giving information about physics that is practical and people who are
following are practical.
So you don't need to spend time on design.
You don't need to care about that.
People are going to care about the content.
What are you going to show us inside this video if it is bad.
They will go.
But let's say you have a fast food.
Okay.
As you saw in McDonald's website or other fast food that we have take a
look if you have a fast food
hot what type of images what type of colors you have to use.
Okay.
You have to mostly use red color red yellow orange okay.
So these are the colors that you have to use.
If you have a fast food because your product is action your target is
action.
So if you don't use this type of color if you don't then you create let's say
you have a fast food and
you start to create.
You hire someone you give them 5000 dollars to create and an ad for
you.
OK.
A video for you and this guy is an he is an emotional guy.
So what he does is that he has started to create a video very light very
smooth very beautiful with
a beautiful environment with a beautiful lighting on for example a burger
that it should look energetic
it should look fast but everything is so relaxed so smooth.
So what will happen.
You raised that 5000 dollar you will not get any results from your ads.
People will not come to your store to have fast food from seeing this ad
because you are doing something
some small thing wrong.
OK.
And it can cost a lot for you.
Let's say you have your product is social.
Then what you have to do.
OK.
So what I want you to do is to think about it.
First of all find out what is your product.
What is the type of your product.
Then see what you have to do what type of colors you have to use.
OK.
What kind of edits on your videos or on your e-mails as you have to use.
All right.
You have to know this is tough and you have to keep them in your mind.
OK.
So practice that try to play with this stuff.
Write them down right.
And some of the questions that I just asked you and see you on the next
lecture.
232. 8 rules for Instagram post
So eight rules to have a successful Instagram post.
So here we are.
And the first rule about having a successful Instagram post is about
time.
Now most people have some questions.
All right.
How many times during a day you have to post on Instagram at what
time you have to post on Instagram.
So first of all let's talk about the time right.
If I'm just giving you some general instructions on different conditions
and situations it can be different
but generally you can follow these steps.
First of all if your business is B2B business to business your target or
other businesses or other companies.
The best time to upload a post is from 9 a.m. to 5 p.m..
All right.
You can upload to maximum three polls during that time if but if your
business is about business B2C
business to consumer.
For example you are doing marketing for fast food which opens from
9:00 10:00 a.m. and closes at 12:00
at night.
The best time to upload the post is from 9 a.m. to 9 p.m..
OK you can.
Again you can upload between two to four posts a day.
And the other thing is that if your business is not local and you have
customers from all around the
world your business is global.
For example for me I have students from all around the world.
I think from 190 countries all right.
So what I can do is to upload post for example every six hours every
four hours because someone from
somewhere around the world will see the post and it will have the effect
that I want.
So that was number one about post number two is VRA and or green.
We talked about it inside digital marketing mentality part.
Here it was.
These are the instructions to have a compelling content especially on
Instagram.
You can analyze your posts and improve your post using these
strategies.
So if you skip this part you can go back to digital marketing mentality
and learn more about it.
So the next one is post topic.
Now this is very important in general to build a page.
So let's say for example the misuse of screens.
Let's say you start to watch a movie.
Right.
And after 10 minutes watching it you exactly know what is going to
happen till the end of the movie
game.
So will you watch the movie till the end or not.
OK.
The thing is that most people won't watch it because it will get boring
when you know exactly what's
going to happen.
It will be boring.
Right.
On the other hand let's say for example you started a new TV series.
You watched the first episode and it's about some topic you watched the
second episode.
It's completely something else about some other topic.
You watch the third episode.
It's again completely something else about some other topic they use.
For example let's say 100 percent element of surprise both of these two
are not very good.
But the combination of them with the right amount of percentage will
deliver the best content possible.
So it's the same here on creating a successful Instagram post.
The best way is to create a successful Instagram post in general on all
of your posts.
It should be 70 percent expected and 30 percent use the element of
surprise.
So I'm not saying to use this as strategy in one post but in all of the
posts that you are uploading
on your Instagram page.
Let's say for example My page is about marketing right.
I can upload 70 percent posts about marketing and 30 person posts
about some other things about myself
about my life about what I'm doing next.
OK.
About something that people don't expect.
If people expect to see exactly one main topic on my page then my page
will get a little bit boring.
Right.
But if I add this 30 percent element of surprise beside that people will
get what they want and what
they expect to get decide that they will receive some other maybe
information or some other entertaining
stuff as well.
Right.
So try to follow these stories as you when you're building an Instagram
page.
Right.
The next thing that you have to pay attention is the targeted hashtag.
So most of you by now you must know what is a hashtag on Instagram
or other platforms.
But the thing is that on your when you upload a post well you can use
different hashtags.
But the smart way is to use some specific targeted hashtags to grow
your business.
So what you can do here is to target your competitors hashtag for
example every company every page they
mostly they have their own hashtags.
Right.
For example Nike has their own hashtag MacDonalds.
They have their own hashtag.
Most businesses they have at least one to 10 to 20 hash tag for their
business.
So what you can do first of all find your competitors by searching in
Instagram or using some other
analytic platforms which later will talk more about them.
You can find your competitors and then use their hash tag under your
post.
OK.
Let's say you sell cookies right.
There is another store that they're successful they have a lot of for
example followers.
A lot of listeners audiences and you will use their hashtag under your
post.
Why.
Because when people search for a hashtag they see your posts.
And this way you can grab their attention because they all really liked
their business.
They may be like your business as well.
Right.
So this way you can attract them into your business.
This was number four tip number five post CTA.
You should use call to action under all of your posts.
It can be anything.
For example you upload a post you can write down.
Click on the bio link to for example do this or do that.
You can say tag a friend leave a comment.
Leave your feedback about this product.
And so on.
But always always always on there.
All of your posts use a call to action.
Rule number six create and follow a main theme.
Now this is very important because when new visitors come to your
Instagram they are looking at your
Instagram page.
If they see a general harmony a general theme inside your page they
are more likely to follow you because
it will look more professional.
Right.
And people want to receive higher quality stuff.
So for example how you can create a main theme for your Instagram
page.
First of all you can use some specific kind of filters.
But use it on all of the posts you can use some specific colors for
example the business has for example
these three four colors.
You can use some of those colors on all of the POS.
You can use some kind of design on all of the polls to make them
connected to make them that.
All right.
All of these posts are designed with a harmony and a general theme.
All right.
It has a great effect on new users.
That is it your page.
Rule number seven is one main place.
So you have to do your best to direct all of your all of your audiences to
one place.
It can be your Web site.
All right.
It can be the company's Web site.
You can write down that thing under all of your posts.
OK.
For example when I upload a post in my template the thing that I design
from all of my posts on there
all of them I have my own Web site and I receive a lot of traffic from that.
And I share that post on Pinterest.
I share the same post on Facebook my Facebook groups my Facebook
fan pages and Twitter and so on.
So this way I drive all the traffic that they have in all the social media
channels into one single
place and from there.
Well most of them will sign up to my email list most often will buy my
products right away and so on.
This way I will have access to them through e-mail marketing.
Then we will do the other.
We will follow the other strategies to increase our sales.
All right.
So you can use the same thing.
It is smarter to use the web address but also some people they use for
example the Instagram user name
on their day posts.
I don't suggest that but it is better than nothing.
So the next one which is the last rule is the tools that you may need to
create a better or higher quality
content for your Instagram.
Well these are some application that you can install on your mobile
phone and create some posts using
these.
I'm going to open some of them for example camera.
You should be familiar with it by now.
You can use it online on the page or use their mobile app.
These you can use these apps to create different kind of for example a
post with different type of typography
with different kind of images and so on right.
And that was a rule which will help you to upload a successful post on
Instagram.
Now there is a bonus tip here for you for Instagram marketing.
Most people think that Instagram marketing is all about numbers.
The number of like the number likes the number of followers and so on.
But if you are looking at Instagram from business perspective looking for
numbers number of all the
number of likes of this page is increasing so we are going to be more
successful.
That's not the main thing here.
The main thing here is to find targeted followers.
I mentioned it before.
On the other sections when we say targeted we are talking about users
who are very much interested in
your business in whatever you are talking about.
OK so these people are more valuable than a huge number of followers
that they are.
They may like your posts.
Right.
So having 100 targeted followers were worth much much more than a
ten thousand random followers.
All right.
So spend your time because we are talking about business.
We are talking about selling a product.
Increasing sales in a business right here.
You must focus on targeted followers not general random followers.
Just use some for example apps to increase your followers creating
some ads to just find some people
who like your page and so on.
All right.
So that was all about this lecture.
If you have any question write it down for me.
Or if it if some part of it it wasn't clear for you.
You can go back and reread the lecture and under next part we are
going to talk about for advance marketing
strategies for Instagram.
So if you are ready for the next part let's go for it.
233. 4 Advanced Instagram marketing strategies
So welcome to the next lecture which we are going to talk about for
advanced Instagram marketing strategies.
So here we are.
And the first one that we are going to talk about is follow our attention.
Now the first time that I thought this topic this is strategy it was several
years ago.
And since then still I receive a lot of messages from my students that
they say this strategy was amazing.
We are receiving a lot of followers a lot of targeted followers for our
business and they are so happy
about it.
So again today I'm going to share it with you with some additional stuff.
So during this a strategy all you have to do is first of all it includes to us
the first step is to
find there your potential follower hangout.
OK.
So for example if your business is about some type of restaurant you
have to find the places that your
potential followers are and under privacy.
Later we talked about your competitors.
So that is a great place because people who already are following your
competitors they are interested
in this topic.
So if you just find them and grab their attention somehow and bring
them into a web page this way you
can attract a lot of Target's followers to follow you.
And later on convert them into customer.
So the first step is to find where they are.
And the second one is to grab their attention so you can do this
manually but it will take some time.
You have to go to to your competitors Instagram pages click on their
recent posts and see who left the
comment who liked their posts.
All right.
Go to their pages.
And for example you can send a follow request this way.
They will.
It will grab their attention.
Oh who followed me.
They click on your page.
They come to your page and say oh this is interesting.
I like for example this topic so they don't know from where you found
them.
But when they come to your page they see that.
All right.
This is an interesting topic for them.
So they will follow your page.
Beside that you can like their posts.
You can leave a comment on their posts.
If their page is public and try to create a connection so you can attract
them and bring them into your
web page.
This is the first rate that you can do it which is is manually.
But there are some other ways that will help you to do this process
much easier.
And that is using some kind of automation tools.
Now there are a lot of automation tools out there for Instagram but there
is one of them that I have
been using it for the past two years and I suggested it to all of my
students and I think till now thousands
of my students are right now using this platform.
This I can say this extension.
So one of the concerns of people about using automation tool is that first
of all well if Instagram
know about it then they may be like your page for some time.
But about this tool till now for the past two years for me it was safe and I
can say I have used this
tool for at least ten different Instagram pages.
All right.
This is just only my experience so I put the link here.
The name of this tool is ever like here.
You can click on it and it's a Chrome extension plugin so you can come
here and install it on your chrome
and start using it as you can see I already have it.
It's right at the top here.
And so first of all what this tool does this tool will use your Instagram
account to like some specific
kind of posts on Instagram.
For example I upload a lot of posts a lot of quotes on business codes on
my Instagram page.
So I create a task inside this extension and I say like the posts that have
the hash tag cut.
OK.
So I can write down some specific hash tag and all the posts that you
have this hash tag under them
ever like her will use my account to life those posts.
All right.
Some people make this mistake and they think that all right if they use
this extension they will receive
likes themselves on their own posts but it is not like that.
It will use your account to like other posts.
So what will happen after that.
This way if you select the right hashtag or wrote right down the right
condition for it to grab to find
their potential followers it will grab their attention.
For example they come into their Instagram account and they say Oh
someone like my post and they will
be curious.
Alright.
Who this is who this person is that they don't know me they don't know.
They don't follow me but they like my posts.
They click on it and they jump into your Instagram profile and they see
and all.
They see that the topic is interest for them and they will follow you.
So how you can use this.
First of all simply you can just come here.
Click on install it.
It will add it to chrome.
There are some steps that you have to follow to activate it.
It's very simple and clear.
I'm not sure.
I don't remember it exactly because I have done it a long time ago but
you can install it.
You have to I think you have to write down your email.
They will send you a code and write down that code in two day
extension and it will start working.
I think it was like that.
So in general when you are done the icon will appear here right at the
top of top right side of your
chrome browser.
Click on it and here you have to create a task for it.
So at the top left side it is we think configured tasks so click on it and
here you can click on Add
task and set the conditions and the rest of it.
So the first part you have to select the type of this task.
Alright so if I click on it there are a lot of types the free version only has
like bi tags.
So you write down the hash tag or several high stakes and it will go and
like the posts that have that
hash tag but they have other things like for example like by location you
want to grab the attention
of the people who uploaded a post in your area or in your city.
OK.
This way you can select this one and tell ever later to life the Post who
dat that were uploaded in
this specific area in Los Angeles for example.
The next one is like my feet.
After that we have like users followers.
It will.
For example you can follow your competitors and this way ever like here
we go.
And like the posts of your competitors.
All right.
So this is a smart way to do to grab the attention of your potential
followers.
The next one is like users following and after that type performance
report and so on.
So we are going to talk about the first one right now because it's the free
version.
If you are interested in the other versions you have to buy the extension.
So here you come and you write down some 1 hashtag or more and you
will define how many likes parody
you want.
But in general on the free version it will not like more than 700 a day.
An unpaid version I think they like 1400 All right.
So there are some advanced sitting here as well that you can change
the settings as well right.
So that was all about the first strategy that we have.
The second strategy is to use feature page.
Now in general for example when you want to do marketing for a
company you have a business page for
that company.
In this strategy we are going to create one or more feature pages so you
have your business Instagram
page and you will create another page.
But the thing is that this feature page the topic of this page must be
connected must be the same as
your own business page.
Let's say here you sell cars here you must in feature page you must talk
about cars OK you sell for
example your clothes here you must talk about clothes and fashion stuff
right.
So the topic must be the same but the difference is that on the feature
page you will not promote anything
you just deliver value you just upload posts that people like to see.
If you are uploading for example post about car you can just upload
some post some video or some information
about cars.
Right.
If you're a business let's say for example like me if my business is about
marketing and online courses
business courses lifestyle courses these kinds of things I will I can
create a feature page and there
I just share posts about marketing about business this kind of stuff.
Right.
And this way I will attract a huge amount of followers because I am just
delivering value without asking
anything.
All right so this way you can create a future page.
But how you can use it to grow a business.
All right.
After some time that you get to a good number of audiences on these
feature pages you can start promoting
your own page.
You may saw this before on Instagram that you follow a page.
It looks like that they're just uploading some information on Instagram.
They're just delivering value.
And after some time you start to see a sort of pay attention.
That's right.
They are for example talking about some specific business.
A lot of those pages are feet are called feature pages.
So what you can do after you get to a good number of audience you can
promote the main business space.
So let's say if you have to feature page after sometime after reaching for
example 10000 followers of
50000 followers whatever you like.
You can start promoting your main business page.
Direct people to that page and from that page you will direct them to for
example another place like
your e-mail list or your Web site.
All right.
So this was the second the third is it the third one is shout out which is
common.
And you may heard of it before but it has several types.
The first type of Shout Out is shout out for shout out.
Now in this type you have to go and find pages with the same topic as
yours and almost we can say more
or less with the same amount of followers as yours.
So if you have 10000 followers go and find pages which has 10000
followers.
If you have 100000 followers go after pages which has 100000 followers
send a direct message to them
and ask them if they are willing to do a shout out for a shout out.
You may hear know a lot here but then you try several pages someone
will say yes and all you have to
do is to share a post from their page and ask your followers to follow
them and that page also should
do the same.
They will share of posts from your page on their account and ask their
followers to follow you.
So this is the first version.
The second version is the page shout outs.
Now in this way you have to go and find pages with the same topic as
yours.
But for example let's say if you have 10000 followers you can go after
100000 followers 500000 followers
and send a message to them.
These pages usually have pricing lists for example.
They will tell you that.
All right.
I'm going to share a post on my page and I will let it be there for two
days and I'm going to charge
you for his number one hundred dollar free.
There are some a specific point that you have to pay attention here
because now that you are paying
it's important to take to pay attention to some specific factors here.
For example when you are contacting these pages ask them for they
reach here and impression.
Now if you don't know these persons on Instagram or on other social
media channels reach is the amount
of people who saw your posts and impression is the number of times
that your posts have been seen.
For example one user can see your posts ten times it each time will be
counted in impression.
But on the reach it will count as one view.
All right.
So ask them about their top reach and top impression.
Let's see if they have for example 100000 followers.
If they reach is for example 1000 people and their in-person two
thousand people it's not good.
And it shows that they have a lot of these active followers.
So be sure that if you want to pay someone to do shout outs for you
select the right page.
That bring a good amount of value to your page.
The next type is inviting influencers.
So in this way you can look for people influencers who are talking about
the same topic as your business
and just start a conversation with them and invite them to your business.
Let's say you are doing marketing for a hair salon right.
You can find people in your local area that are talking about makeup or
about haircut.
These kinds of things and invite them for a free session to your
business.
OK.
You can invite them that hey.
For example we like what you are doing on your Instagram page and we
would like to invite due to our
hair salon for a free session of makeup and this kind of things.
And if you like the case share it with your followers.
All right.
So this way you can easily with doing some small thing for free.
You can bring a lot of targeted followers to our Web page for example
for me because I have a lot of
business and marketing courses.
People who have some product connected to what I am talking about
they contact me and they tell me all
right we have this product.
We will give you this free stuff.
And if you liked our product you can talk about it in your courses or in
your webinars and live streams
and so on.
So I sometimes I review their product and if they were good I will talk
about it and I will introduce
it to my students.
So there are a lot of influencers out there and you can as well some of
them maybe ask for money not
for your stuff but you can find a lot of influencers that we're just giving
them some free stuff they
will come to our business.
Talk about your business and invite their followers to test whatever you
are providing.
So the last one which is number four on this list is contest no contest are
very powerful so quickly
I will go over the steps that it has.
The first step is to set a valuable revived a valuable prize for the contest.
We can we can call it a mega give away all right.
It should be something first of all connected to your business.
If your business is about let's say shoes what you are what you have to
give away.
Is shoes.
If your business is about.
For example fast food you can give free meals or I don't.
Some people do it this way that their business is about something else
but then they will give.
For example iPhone they will give cash.
This is not working much because this way you will attract people who
are not interested in your business
your topic your industry but they are interested in their reward that you
are giving.
Okay.
So if the reward is not big and it is not connected to your business that
contest won't work on Instagram.
Don't start any contests until you reach for example to 4000 followers on
there that it won't have a
lot of benefit for the page.
Step number two is to design a good image for as you can use canvas
dot com to create good quality images
and there are some specific elements that you have to use.
You have to add in your emails one of them is that the first thing that
people see must they must see
the.
And the second thing is they have to see the value the general value
that you are delivering in this
contest.
For example if you are giving away 10 shoes and each of them cost 20
dollar so the value of the this
giveaway will be two hundred dollar.
All right.
So be careful about these things.
Try to apply them when you are creating their image for your contest.
Then you can use.
This is optional you can use some platform here.
I suggest that route works.
You can use some platforms that will help you to do the give you a way
to do this contest much easier.
You can direct people for example you can upload a post and say Write
down that this is a contest and
if you join you can.
You may win something like this.
So how you can join the contest.
The steps.
Step 1 for example tag like the post and tag to be friends for example
except to click on the link in
the bio and sign up for the contest so they come here in the rubrics.
They write down their name and their email and they register in your
contests.
So this way not only your drawing your page by asking them to like and
tag their friends under your
post but also you will grab their emails and step number four is to write a
good copy when you want
to upload your post.
The first part you have to talk about reward the first thing that you write.
It is better to write the reward between two stars as you can see here for
example 10.
This kind of shoes win 10.
This kind of shoes with the value of for example 200 dollars something
like this.
Then on the right down how to enter the contest.
Step one step to us the tree as.
And so on.
And finally after you uploaded the post you can run ads using Facebook
manager on for your for this
Instagram post to grab more people and get more emails and creating
an add in Facebook manager is exactly
the same way that you create and as for Facebook.
OK but this time when you want to create an ad placement in the
placement you should select Instagram
and then select your Instagram posts.
All right.
These are the main important things that you have to follow.
There are some additional things that you can say on at this time when
you you're writing the caption
of your posts.
At the end you can write down that at this date we will announce the
winners and first of all we will
announce the winners through email.
So what you can do you can send an email to your to the people who
signed up and tell them who won the
prize.
And beside that you can add another thing.
For example 20 percent discount for the people who signed up 10
percent discount for the people who
signed up.
Use this coupon code and so on.
So this way not only you grow your Instagram page.
Beside that you get a lot.
You grab a lot of emails you create an email list from targeted customers
and beside that at the end
you push them you direct them to your store to your shop.
If it is local if it is online to buy your product.
Okay.
So they will see it as a great opportunity.
So there is another thing that I want to tell you because here we talked
about ads I want to mention
another thing.
There is something that Facebook recently added to their ads manager
and if this is business that Facebook
dot com and we are here we are in ads manager in the audience part.
So if I click on this menu on their assets here we are in audiences now.
There is something interesting that recently Facebook added so you can
target people who are very connected
to our Instagram page.
You can come here click on Create audience custom audience and then
here select Instagram business profile.
But it must be business.
So selected and then here select your Instagram page that is connected
to your Facebook and for example
you can select everyone who engage with your business.
For example over the past 90 days right over the past two months
whoever who had some engagement with
your Instagram here you can target.
There are some other options.
For example people who send a message to your business profile
people who save any posts for example.
These people people who saved any post they are more likely to be to
convert and become your customer
because they already saved one of your posts.
Okay.
They are very much interested in your business and also same as other
places on Facebook you can narrow
it down.
For example you can say people who are anyone who visited your
profile or anyone who for example saved
your post or you can exclude something.
For example you can say people who engage with your business
account but not the people who send you
for example messages on Instagram right.
Select a name for it and just create it this way you can create ads and
target the people who were in
who were engaged with your Instagram account.
All right.
So these were four major marketing strategy for Instagram and there is
a bonus that I am going to share
with you.
I really had a good experience about this.
The bonus that I am telling you right now and I saw a lot of people
building a huge massive pages much
easier using these tools.
OK so the thing is that when you upload a post on Instagram Instagram
quickly for the first phase no
30 minutes they run a quality test on your post meaning in that period of
time.
If for example one hundred people saw your posts and 50 of them like
your posts or leave a comment they
consider this post as a high quality.
So what will happen.
They start to show it more to other people for example through the
Explore tab.
Okay but let's say if during the first 30 minutes from one other people
who saw it.
Only you receive only two three likes.
They considered as a low quality and they try not to show it to other
people.
So the thing is that how you can use this how you can use this system to
grow your page.
Now some people create a group of Instagram and.
For example when they upload a post they go to that group and they ask
the other members that hey go
to my poor final post and for example like it and leave a comment and
tag a friend for example.
They will do it all for each other.
So this way they try to help each other to grow their page.
But here several months ago around 7 6 months ago I found out a
company again these companies that I
am introducing to none of them are mine or I won't receive any benefit.
I just use them and I found them interesting and useful and I think if you
use them it will make your
work much easier.
That is why I am introducing them to so the tool that I found out here.
It was exclusive mafia and it's their name and I put a link here so you
can come and click and you can
come here.
You see this is this some example of the people of the pages who are
using their service.
You see I saw a lot of people beside that you find a lot of.
I can say maybe friends people who are managing other pages with the
same topic as yours.
Beside that you will find a lot of people like this.
You will receive a great service that has a huge effect.
They have some videos that explain their business but very short quickly
I mean I will tell you what
it is about.
So what they do when you sign up there they first of all they give you
some PDUFA date explain the instructions
and how their system works during the day.
They have some events.
First of all when you sign up they analyze your page and say for
example previous page is about business
and marketing and courts.
OK.
So they put me in that list.
Your pages about for example closing it saw you.
They put you in another list.
Okay.
And the pages on these lists all of them have the same topic.
Okay.
And then everyday they have for example six time six different events
before it is 30 minutes before
each event.
They will send you a message on telegram and they will ask you if you
would like to join this contest
or not.
You say for example.
Yes I would like to join the contest.
Then after 30 minutes when the contest event even starts they send you
a list of pages that you have
to go and they will tell you the instructions.
For example they will tell you go to these each of these pages for
example 50 pages the list of 50 pages
you have to go inside each of these pages like their final post for
example live a common take someone.
Okay you have to do the same thing for all of these 30.
All of these lists.
Okay.
And also they do the same thing for you.
So before an event a start you can upload a post.
Then all of these people on this list they come to your page and they
start to like your post they start
to leave a comment and tag a friend on your post.
And this way immediately Instagram consider your post as a high quality
post.
So what will happen.
The chance of your posts showing up in Explorer tab will go much
higher especially for example when
you select venues write down different hashtags.
When people click on hashtags in hashtag part there are two columns
one of them is the top ones and
the other one is the recent ones.
The top ones stay there for a long time.
So this way you can go to the top ones as well and stay there for a long
time and attract a lot more
people.
OK so in that time that they used their profile.
I use this service for a month.
It was really good but the reason that I didn't continue to use it because I
was very busy with my other
stuff for example creating online courses I couldn't I didn't find the time
to do this but in that one
month that I used it it was really good and I really liked it so that was all
about these marketing
strategies I know it took a long time but it was important.
So if you have any question about these strategies write it down for me
and on the next part we are
going to talk about a very important topic which is Instagram sales
funnels.
So if you are ready let's go for the next late.
234. The importance of ads on Instagram
Welcome to another section on Instagram marketing during this part.
We are going to talk about how we can create ads.
First of all what type out.
As we have on Instagram how we can create them how we can define
our target which is very important
in creating ads.
And by the end of this part you will have your own ads ready to lunch.
But before we start why do you need ads.
So one of the important part of marketing.
Well first of all marketing is not just about some strategies that you can
use on your business in a
free version.
Okay.
Also there are some other ways that you can bring followers being
customers to your business.
But with using ads and paid version of marketing.
So this is the paid version of the marketing.
And this way from what we are going to learn you will be able to bring
more people to your page more
people to your let's say landing page your website to convert them to
paid customers and things like
that.
All right.
So if you're ready let's start.
The first lecture.
235. 4 type of Instagram ad
So during this lecture we are going to learn what are the four types of
ads on Instagram.
And finally we will discuss that which one can be the best choice for our
business.
All right.
So right now we are in business.
Dot Instagram dot com.
OK.
So you can come yourself visit the page yourself.
Go around.
And there are a lot of good information here.
But where do we want to go right now.
Is on the second tab advertising.
So come and click on advertising
and here there is this.
There are some samples about the four different type of ads that you
can have on Instagram.
So the first type as you can see here is the photo ads.
Now the thing is that photo ads is very common on Instagram.
The reason is because creating it it is easy for people.
Not everyone is a master of creating ad images or videos or things like
that.
So that's why the other type are a little bit difficult to build.
But we are going to talk about it.
I'm going to give you as many as keep that I can that I know about
creating good ads.
All right.
So this is the first type as you can see are that right at the left side top
left side there is the
name of the page on the right side.
It is used in the sponsors which means this is the ad and if you come
down under the image there is
a call to action button.
You can change this text to some other options like learn more book.
Now contact ask this kind of call to actions and under it there will be the
caption that here they don't
have any or it is under this.
The number of likes and we can't see it anyway.
This is the first type of ads that you can create on Instagram.
Let's go for the next one the next one as you can see is video ads.
And this is a sample of how it will look on Instagram.
If you create video ads.
And this is from Volvo car USA actually.
And it will show how it will be of course.
So before we have talked about how to grab attention of people.
OK.
I think if I'm not making a mistake we talked about this during live
lectures.
All right.
How to be more effective when you want to do live streaming.
Now one of the things that I told you was that if you be able if you try to
create movement for your
viewers you will be able to grab more attention.
Now what is the benefit here.
Comparing to the previous one this is just an image and nothing is
moving right.
This is okay.
This is good.
But when something is moving it is attracting more.
So if you have the ability to create videos or at least with the tools that I
show you.
For example the tool which we discuss about it in the content creating
content quality section.
There was a tool which you can't edit videos or add some element and
the name was Cam Taseer.
Can Taseer.
Even if you cannot create a video like this Let's say you have a image.
OK you can bring that image at some element and add some movement
to it to this image.
For example your logo here flashing or moving around some texts come
in.
This is a video.
Right.
And it will attract more but it won't be so much professional like these
ones.
But anyway it will have more effect.
So as you know on Instagram the length of videos are 60 seconds right
now before I think it was one
year or two years before it was 15 seconds but later they changed you
to 60 seconds.
Right.
So let's go for the next one causal ads.
Now this you may see it a lot in Instagram an Instagram post that you
can upload a post a couple of
images and we just sloping to the right or left.
You can go to the next images.
It's like more like it's like a slideshow.
Right.
This is one of the good ones especially if you have for example different
products to show or a product
from different angles or different use.
You can do a lot of things if you try to be innovative here you can find a
lot of good ideas how to
use these type of ads and find out which one is the best fit for your
business for your product.
OK.
But anyway this is one of them.
And as I said it is mostly uh used by people who have different type of
products or different images
from their product.
OK so let's go for the next one.
Now this one is also one of the most popular.
It's a video or an image that appear between stories.
OK.
So you have you have followed.
Let's say one hundred people and at the top in your feet page at the top
you see that there are stories.
So you start watching their stories.
OK.
You see the first one you see the second one.
And between them you may see some stories like this like the one that
we have here from a B and B you'll
see some stories that are at the top it is written and sponsored and it is
from people that you didn't
follow.
So those ones will look like like we what we see what we are seeing
right now.
Now as Instagram is saying themselves there are around 300 million
accounts every day using stories.
OK.
So using it is a story ad is very useful.
And I have seen a lot of successful people using it like they try to create
a video a short video.
And in that video.
They just try to convince you to swipe up and go to the link.
Kay this needs a little practice and you need to know more how to
create an effective ad.
It is in stories.
Of course you can try but later on we are going to talk about it.
There is a section that you will talk about some strategies some.
We will look at creating ads from psychological view and you will learn a
lot more.
And how you can create an effective and convincing ad K as an image
or as a video.
Right.
So more or less that was all about the four different type of ads.
So the first one was photo ads.
The second one was a video ad and carousel ads which you can swipe
left or right.
And the last one was stories.
OK so that was all about the four different type of ads on the next
lecture.
We are going to jump into Facebook.
We will go to the ads manager and we start to set up our setting there
our account there.
And finally on the next part.
After that we will start to create our ads.
All right.
So more or less that was all.
If you have any questions don't forget to ask me and see you on the
next lecture.
236. Facebook ads manager
So we are getting to the interesting parts right.
So jump into Facebook.
First of all you must have a fan page.
Right.
Because we are going to need that fan page in creating ads even for
Instagram.
Right.
So before in the early in the pay in this course we had talked about how
we can create a Facebook fan
page.
But anyway.
Maybe you skipped that lecture.
I'm gonna tell you right now.
Quickly in couple of seconds at how we can do it.
So come to your Facebook and at the top right side you see an arrow
click on that arrow.
And if you come down you will see create page.
Click on it.
So here you will see another page which you should select your the
topic of your page.
For example let's say it's a business or brand.
You click on get started.
You select the name and the category click continue and it will jump into
your page and it will tell
you to set up an image cover photo of things like that.
And after these steps you are done even so that you can escape
uploading photos or a car or photo.
This kind of stuff you can keep them but generally that's all you need to
do to create a Facebook fan
page.
So let's go for Facebook ads manager.
There are a couple of ways that you can get to Facebook ads manager.
One of them is to come here again click on this arrow and you can go to
create it create ads or manage
ads.
So click on manage ads and at the page the ads manager will open.
Also you can come here write down ads a Facebook dot com slash ads
slash manager again.
It will come to the same page here as you can see.
First of all you may see different other things from what you are seeing
on my screen right now.
And that is why Facebook Instagram they are always changing things
around.
And the whole thing the whole topic is more or less the same.
But some elements will change they may change some names.
But if you just pay attention just look around things you will find whatever
you are after.
So at the top left side you will see a menu Facebook ad if you click on it.
Another menu will open and the things that we are going to talk about
mostly here is ads manager which
there we will manage our ads will create our ads and et cetera.
The next one is about to report reports that will tell us how many people
for example saw our ads how
many people clicked on it how many people converted and so on and so
on assets here.
We will talk about.
We will use audience as mostly we will in audiences will define who will
be our targeted audience who
what who we want them who we want to target in our ads.
And finally the last one is billing which we have to set up our payment
method.
So at the end of the month Facebook can take the money off the ads
which we made right.
So here click on ads manager and we will come to a page that all of ads
of which we reach we previously
made are here.
So if you are new in this page if it is the first time that you are here you
may see an empty place
here.
No ads but if you create an ad your ad will be will come here as you can
see here at the top we have
four tabs I can't overview campaigns ad sets and ads.
All right.
So when you create an ad your ad will be will appear here.
You will see your ad you will see the statues for example.
These are.
This one is inactive.
These were completed and you will see the result et cetera et cetera.
All right.
I understand that it may look a little complicated because there are tons
of buttons here.
Tons of things that you can click and move around.
But if you just come here and try to spend some time you will get used
to it.
I will not take your time to show you around here because I want to
spend our time is specifically on
the important things you can just spend some time right now.
I spent a couple of minutes just look around look what you see for
example you can come to the menu
and try and click on each of these and see what they include.
For example here in reports if you come down we have pixels pixels are
about retargeting and retargeting
is one of the important things that all the companies all the successful
companies and even the small
companies are using.
And with retargeting you for example how do we I want to explain you
for example you go to a online
store you go to Amazon and you see a product you go.
You come to you.
Damien you see a product.
Okay.
And but you don't buy it when you leave that page later when you go to
Facebook when you go to Instagram
or other platforms on Google.
If you go around you will see the ads of that product coming to you will
see it everywhere.
Okay.
That is retargeting and with pixels on here you can create that.
But we are not gonna talk about it.
Okay.
As I said we are going to focus on ads manager ads report audiences
and some settings here.
Right.
So more or less that was all.
And see you on the next lecture.
237. Billing and payment
All right so on this part we are going to talk about how we can set up our
payment method on Facebook
ads manage.
So on the periods later we're here in our ads manager and what we
should do.
Click on the menu at the left top site and come to the final part final
column which is within blink.
As I told you they change things around a lot here.
For example this one here was billing and payments.
They change it takes two billing.
All right.
So as I said if you just pay attention and just look for what you need you
will find it.
They will change it a lot.
There is no way around it.
So click on blink.
And here you have to set off your payment method.
And as you can see at the top right side here it is 10 payments sitting.
So click on payment sitting.
It will jump to another page which you can add your let's say Visa card
your credit card or your paypal
or bank account here.
I have one here.
But let's say if you want to add another one click on Add payment
method and a window will open here.
You will write down the card number.
The information about that or if it is PayPal you will select PayPal and
continue.
Then it will jump into PayPal Web site and it's you will write down your
information the information
about your account and it will connect to your paypal or if you have
Facebook at coupon you can go from
here.
But anyway when you finish setting up your payment method here you
will see something like this.
As you can see for example mine it is ready here I can click on Seymour
to see more about my payment
method or I can edit or remove it anytime I want.
So more or less that was all about how you can set up a payment
method a payment method on Facebook
adds manager right under next lecture.
We are going to talk about some important things.
Important information about creating the ad.
And when I say creating the ad I mean literally the image or the video
that you want to create not the
ad inside Facebook or Instagram.
We will talk about that on the next section.
All right.
So that was all.
If you have any questions ask me and see you in the next one.

Instagram ads documents

To prepare for the next lecture, please open the page linked
below. There you can find important structural information
about instagram ads.
Instagram ads structure
239. Instagram ads structure
All right.
So during this lecture we are going to talk about some important stuff to
create ad to create our image
our content our video and things like that.
So the is that we are in is an article from Facebook.
You can find the address of this page in the resources of this lecture or
in the previous article I
have put the link for you so you can always access have access to this
information.
Now if you come down there are two type of sizes that you can create
that you can use on your ads.
One of them the first one is a square.
Remember when you want to create an image if you have it here or I
think you close it.
If you if you want to create an image on their feet on the home page it
should be a square or landscape.
Both of them.
You can try that the sizes are here.
Six hundred by six hundred or nineteen thirty six by 1936 you will have
the landscape sizes as well.
And also four vertical which it was four stories.
You have the sizes here too.
If you can if it is possible for you try to work with the high pixels.
It is much better.
It will have much better results.
Let's say that you have created your content for your ads and you have
created your ad and you publish
it.
People start seeing your ad and if the quality doesn't look good.
People start judging your product.
People start judging your business based on the quality of what they are
seeing.
They don't care that you are not a professional like creating any major or
creating a video.
OK.
So if you can try to work with high pixels here right next when you want
to upload a video for your
ads on the feet page on the story ads.
It shouldn't be more than four gigabyte and the caption length the
caption that you can write under
your post under your ad shouldn't be more than two thousand two
hundred characters right here.
It is giving us the aspect ratio of our content which if you are following
these pixels this resolution
you done you do not need to be very about these ratios.
All right.
There are more information about the Web site.
You are allowed in captions.
They will tell you not to use any link in inside the caption because it is
not clickable and it doesn't
look good in ads.
If you just spend some time reading this article it's going to be really
helpful.
But together we are going to go around the most important part of it.
Right.
So the format for videos can be before or does M or V for photos can be
JP G or PSG and the maximum
full size as this was said before for videos it is for you your body for
photos.
It is 30 megabytes video's length can maximum be in EOD it can be a
maximum 15 seconds all right but
on feet page it is 60 seconds which it is not said here.
I'm not sure why images shown for five second by default inside their
stories.
Right.
So this is about the story part inside the story.
If you just put any made it we people can see it for five seconds.
Now there is a good trick here.
If you people your image let's say you don't have any videos.
OK.
You want to upload an image as on a story ad but you want it to be there
for not for five seconds let's
say for 15 seconds.
What you should do.
The simple thing that you can do is go to a let's say contagion or any
other video editing software
upload your photo there and you can.
Or you can according to what you want.
You can add some elements as I told you for example your logo flashing
your title flashing or coming
down some movement there or even not just upload your image there in
that software then export it as
a video this way you can have an image for 15 seconds in Instagram
ads.
Now here it is telling you the dimension of four stories for Instagram ads
and some more information
about the audio and video quality of that of your ad.
Right.
So more or less that was a general information that you need to know
and you need to consider before
you create your content before you create your ads for Instagram.
All right.
As I told you you can find a link of this page in the resources of this.
This lecture or also you can go back to the previous article I have put
the link there to keep this
link always with you and they if they add something if they change
something you can be aware from this
that this page.
All right.
So more or less that was all.
And on the next lecture we are going to talk about the most important
thing in creating ads.
Who will be our target.
All right.
So see you on the next lecture.
240. Define your target
All right.
So welcome to one of the most important lectures on how to create ads
on Instagram.
So here we are in ads manager and during this lecture we are going to
learn how we can create our target
audience for our ads.
Okay.
This is very important because if you do it wrong you will not get a good
result.
You may not get any results from your ads and you may just waste
money.
Okay.
So you must be very careful in this part.
You must be very focused on what type of a what you want to select as
your target.
All right.
According to your needs according to your ad click on the menu on the
top left side and on assets on
their assets click on audiences.
So in this page you will see the least of the target audiences that you
make.
As I told you before if you are new here your list must be empty.
But as I use this system a lot for over the past couple of years I have a
list here.
And also this is not my main Facebook profile.
I have another one which me that's one I used Facebook ads manager
for let's say I think over six years.
So there is very crowded anyway to be able to create your target
audience here at the top left side.
There is a blue button.
It is within create audience.
So click on it a list will open and click on saved audience.
Right.
So a window will open here and at the top you should select the name of
your target audience or later
you can understand or what is this target audience about.
So let's just write down
let's just write down test 2 for example you should select a name for
yourself that later you remember
what you have put here as an as your audience.
OK.
The next one is a custom audiences which you don't need to worry
about.
Go for the next one which is locations.
So here you can select what type of users you want here What type of
audience you want here from which
countries.
So let's say for example
united the United States for example.
Right.
So this way it will send a select United States.
Now you may say I want to be more specific.
Let's say you want to talk about Los Angeles California right now when
you select a city like that it
will give you a radius.
For example it will select the people it will target the people within a 25
mile radius.
All right you can change this to for example a 50 mile or 10 mile radius.
Right.
This is very good.
If your business is a local business if you have a shop if you have let's
say a restaurant and it is
located in this part of the city you can easily target the people who exist
only in that part of the
city.
So it is very useful.
Also you can write your own your address.
Let's say for example some address somewhere you can write down
that address and it will immediately
jump to your location your specific address.
OK.
This one is in Czech Republic.
So generally you can select your target audience based on their
location.
So let's go back to Los Los Angeles.
All right.
And come down here.
We'll see an age range from 18 to more than 65.
Now before when we were talking about that I think it was in the lecture
hall we can convert our profile
from personal to business I can't there.
I showed you there was a part in a business I can't that you could go to
your insights you could see
the analytics of your page.
Let me just quickly jump into my Instagram and show you what I mean.
We have the same thing on Facebook.
If you're a fan page on Facebook is active you can find that information
there to more or less.
It will be close.
But here I am in my page in my Instagram page and I'm going to at the
top I'm going to insights.
And here at the the last one here is audience.
And if I click on it here it will give me an age range.
Okay.
I didn't connect it to my laptop to record the screen for you because I
just wanted to quickly show
you.
And then we jumped back into our ads manager.
Right.
So here you can see the audience.
And as you can see for me the best one is from 18 team till 24 years old.
Okay.
Why.
This is very important.
Here we are talking about spending money.
And if you do it wrong you will not get any result.
OK.
Before when we're speaking about Instagram marketing and marketing
strategies.
There was no we didn't have any budget there.
All right.
It was only our time or energy.
But here if you make a mistake for example let's say you make a
mistake over 1000 or ten thousand dollar
budget things will go wrong with a very high cost.
That's why I want you to pay attention.
OK.
So here also you can select men or women.
I suggest you to pay attention to that too.
For example for me at the top here it is giving me the information that I
have more men.
All right.
So if I want to be specific here if I want to do it right I have to select the
age at the age range
here.
I have to select from 18 to 24.
OK.
Because we don't want to spend money we want to select the people
who have more chance to become our
customer.
Right.
Or whatever we want them to do.
This is one way that you can find this information the other way is to just
jump into your Facebook
fan page.
If you have some activity there.
If you your page is active you have followers you have fans there you
can check there too.
So here are.
This is one of my pages.
This is one of my early pages that I used on Facebook.
I did marketing on it and I did a lot of promotion and ads there too.
So if you pay attention at the top there are a couple of tabs click on
insights and it will give you
some general information about your page.
But what you are looking after is people here.
So come down in people and you can see that he is again here the most
targeted people here for me is
from age 18 to till 24.
OK so more or less these two pages have the same answer for me.
Also you can check the cities you can check the countries.
You can check their languages because later I'm going to show it to you
in a moment.
All right.
So you can check these two places for more information to create more
successful at.
All right.
Let's go back in our target.
You can select men you can select.
Women will go for all.
You can select a language that we are that they are talking for example
if you're if are going to create
an ad on a video that you only speak Spanish.
So here you should select the people who speak Spanish.
OK.
So this is important.
Let's write down for example English.
And one think at the top here.
It will give us potential reach.
How many people for how many people are living in this area of this
information.
Okay so it is 1 million one point two million people.
So that is also important for you to pay attention.
Now the important part here detailed targeting now here we have to
select an interest that people will
have.
So let's say I want to do marketing for my own let's say courses.
This is an example.
Don't get mad that I make these examples about for example online
courses or marketing courses or business
courses.
These are just examples that immediately come to my mind because I
think about them mostly.
All right.
So you can be innovative.
You can think about your own situation.
If you have a travel agency if you have a restaurant if you have other
any other type of business.
Think about that okay.
Don't get mad at my examples because sometimes I receive some
messages from people that hey you are
talking always about your courses.
These are just examples.
OK so let's say I want people in this area who are interested in
marketing.
So here I will write marketing it being for example is being some
suggestions here is marketing marketing
officer business marketing.
So I'm going to select marketing game.
It will turn in front of me in front of it.
It will tell me generally without the things that you have selected.
For example you have selected the location the language be doubt that
it will tell us how many people
in general are interested in marketing so da 400 million people.
Now you can't do this.
You can again write down.
Okay.
I want the people who are interested in marketing and the next one and
the next one and the next one
go.
Okay.
So we can go down this way or you can come here click on suggestions
come down.
It will suggest some other things to advertising entrepreneurship for
example I will select and mentorship
to also you can click on browse and here.
Let's say let's click on demographics and click on for example education
education level and let's say
I just want to create an ad for the people who have doctorate degree.
Okay so this way I can select them and if I go up you see the number of
people who are interested who
are located in this area of Los Angeles and they speak English and they
are interested in instrument
worship and marketing and also they have doctorate is three hundred
twenty thousand people.
So you see we have to go down as much as we can.
Not very specific but it shouldn't be for example a couple of million
people.
It shouldn't be so proud.
OK.
So try to go down as you can.
Again you can click on browse you can go in uh interests or behaviors
let's go to behaviors for example.
For example here is a B2B for example industry business service.
OK.
Again if we go up it increased.
Okay so also there is another thing you can exclude some people you
can say.
All right.
I want these people and you can click on exclude and say I don't want
people who let's say are interested
in food ok food storage folks and this is just an example right for food.
So it will exclude the people who are in this list who are interested in
food see the number decreased
to fifty two thousand people.
Right.
That's why it is very important for us that in our business to have a buyer
persona we must always have
a buyer personally must know it if you know if you have a specific buy a
person of the details there
when you get to these situations that you have to create for example
your target audience you will exactly
know for example why you should select people who are interested in
for example marketing but they don't
like food get all the answers are in your buyer persona anyway you can
go down and down to a specific
number of customers.
OK.
So that is all still here.
Let's go for the next one add a connection time right now here you may
be you may like to select the
people who already like you liked your page you want them to see your
ad why you keep Facebook gave
you this option.
Let's say there are 1000 people who are who already liked your page.
OK and you want to convince them to buy your product.
It is much easier to convince people who already know you already
know your product than convincing
people who don't.
OK.
So by default it will send it to people here generally.
But if you come here and select one of these options according to the
title for example friends of people
who like your page.
Okay.
So why this option can be helpful because when they see your ad they
will see that their friend liked
your page.
That's why you can create an effective ad but you must know what is
your goal here.
Maybe you want to just being trafficked to your page maybe you just
want to introduce your product to
the what.
OK but maybe you want to sell your product maybe you want to
convince people to do something for you.
For that you should be careful.
Generally that's all you have to do to create your target audience.
I know that it took some time for us but it is important for you to
understand this.
OK.
So when you're done create click on Create audience and as you can
see it will appear here test too.
It will give you some information if you hover your most on it that.
What are these.
So if you click on it it will jump to another page that you have the ability
to edit your target audience
again OK more or less that was all about our target audience.
What I want you to do right now just go to your ads manager go to target
audience and try to practice.
OK.
Try to play with that.
For example the interest part.
Look at the insights of your page.
Look at the insights of your Facebook.
And try to create some samples.
Test one test to test 10.
OK.
Just create a couple of samples for yourself to understand which one is
the best target audience for
different goals that you may have.
Right.
So more or less that was all.
Again if you have any question I know it may sound a little complicated.
If you have any questions ask me and see you on the next lecture.
Assignment: Share your filters
10 minutes to complete6 student solutions
Welcome to the next assignment. During this part we try to practice what
we have learned during this section of Instagram marketing.
241. Instagram ads planning
So we are almost ready to create our ad on Instagram.
But before that we need to just prepare ourselves people what ever we
need to be able to create our
ad.
So one of them was our target audience.
So together let's go through the least of the things that we need to
prepare before we jump into creating
the ad.
So the first thing that you need to prepare is your post.
If you have it.
It is your content.
If you have an image if you have a video you must be ready for that you
must create that.
Okay.
You should have that ready and know for what purpose you are going to
use it.
The next one is your caption anyway.
If you want to do an a story or you want to do an ad on feet page you
better have a caption for a story
it is not very necessary.
You can have but it is not necessary.
I will show you in the next lecture hall if you like.
But anyway you should have a caption ready for what about for what
you want to talk about.
And as you remember we said before that you have two thousand two
hundred characters as a space for
caption.
The next thing that you should have is your Facebook fan page which I
think you already have that two
times to try to create that.
So you must have that the next one is our target audience which we
created in the previous lecture.
And the last one is our payment method.
Okay.
So write down this list and every time that you want to create an ad just
be sure that you have all
of them ready.
All right.
So on the next lecture we are going to jump into ads manager and
create our very first ad on Instagram.
So see you on the next one.
242. Instagram ads by Facebook ads manager
All right.
So during this lecture we are going to talk about how we can create our
first AD on Instagram from Ad
Manager.
OK.
There are two ways.
One of them is from ads manager and the other way is from your in-
store app itself.
All right.
So here we are.
Now whenever you want to create an ad you can as I said Facebook
change this place a lot.
Okay.
So you should look somewhere a button that it uses and create or
create an ad as you can see for some
of you may at the top right side.
You may see a green button rethink create ad or maybe here at the left
side of the screen if you are
on any of these you will see not the first one but the other city you will
see this green button reach
and create.
So click on Create and it will jump into this page which give you this
ability to create a net.
Now we are not going to go deep in each of these that what are these
for.
But you can if you are interested to know just if you hover your most on
each of these Nikon will appear
in front of them.
And if you hold on it it will show you that takes that for what this ad is.
But the thing is that not all of them are available for Instagram right now
maybe later they become
available but for now they're the ones that are available as far as I know
is brand awareness reach
and traffic.
OK.
So there is another way for you to understand that if this type of ad is
available for Instagram.
But we have to go inside of each of these to understand.
Right now let's just talk about for example brand awareness.
OK let's go in a brand awareness.
You can create a campaign campaign name let's say first ad for
example.
This is just a sample.
So click on continue.
All right.
So here we have our audiences which if you remember we have created
before.
So use our saved audience if you click on it.
It will bring the list of audiences you can click.
You can select the one that you have created.
Even if you don't like it or if you want to change something you can edit
it here or you can start from
creating you.
And this is what I was telling you about.
You shouldn't go very specific in your targets and you shouldn't be.
Select your target audience.
Very broad right now it is only 51000 people which it is in the green area
and you want to stay in the
green area because to a specific we will have negative result too broad
will have negative results.
All right.
So here you select your target audience.
So the next one is placement.
Show your ads to the right people in the right place.
Now this is what I was telling you about before how you can understand
that this service this type of
ad is available for Instagram or not.
You can understand it from here from placement.
So click on edit placement and if you come down it will show you the
places that you think publish this
ad you can create this ad.
This is Facebook.
Facebook feed Instant Articles et cetera et cetera.
You can take it.
Turn it off turn.
Audience Network off to turn the messenger off to and watch remain.
Let me close all these.
Me will be Instagram.
Now you can if you want Instagram a story to select Instagram feed you
know it will look great but it
is selected OK it's the reason that it is great is because it means you can
not deselect all of them.
You have to select one or if you want feed just let it be feed and these
select stories OK as you can
see on the right side.
It will show us some sample that how it will look come down.
And here you can select your devices that are on what type of devices
they will see this at if for example
let's say you want to do marketing you want to create an ad for a
specific app that it is only available
on us or on Android you can select it here we can specifically say which
one you want but if it is not
connected let's say if you have the travel agency and you don't care
about this topic.
So you can let it be on all devices.
Also if it needs a fast internet you can tell that it should.
They should only see when they are connected to a Wi-Fi.
OK.
These are the things that you have to consider yourself according to
what is your goal.
OK.
So come down and we get to the budget and the schedule.
So here the first line rules specifically say how much is our budget.
OK.
By default it is it five dollar daily budget.
You can select lifetime or daily.
Right.
But anyway when you select daily.
So the next one is a schedule.
Run my ad said continues the starting today.
You can click this one select this one and whenever you as you create
your ad and Facebook process that
ad and approve it it will start for the next seven days or you can set a
date for that for example right
now it is 15 of May.
And let's say I want it to be only for one day.
Now there is something here it will give me an error here right.
And that.
The reason of this error is that right now for example it is 7:00 p.m. here
and it is at the middle
of 15 of May.
So they can not run my ad for one day.
That is why I have to either I can change the time or let's just change the
date.
OK let's say I start my ads from 16 to 17.
OK.
The reason is because it will take some time for Facebook to process to
check out my ad and approve
it.
It may take a couple of minutes.
It may take hours.
So because of that reason they want to have some window of time to
approve the ad and then they will
have a full day to run the ad.
Okay so you can try it with changing it time.
Let's say you can save started from two hours later three hours later till
tomorrow and three hours
later or change the date.
All right.
So there are some more options here.
Advanced Options.
You don't need to prove to be very about this as it is saying there's some
advance options.
Generally it is what we have here now.
It will run our ad for one day.
We are spending five dollar.
So let me tell you one thing about Instagram and Facebook ads as they
are using A.I..
If you select the type of your ad so they can do it every day.
For example for seven days it is usually usually much better because
when they do it and for the first
and the second day as they go along they do a I will gather more
information and it will understand
what type of customers and what type of audiences will be more
responsive.
OK so for the beginning maybe you don't want that but generally later if
you want to do something like
this try to do it try to create an ad which goes at least for seven days all
right because you will
get a better result by the end of that.
All right.
So after you have selected your budget you have selected the
placement and your audience if you look
at the left side you will see a list of the things that you have to check.
Okay.
So after you have you are done with these click on continue and then it
will jump into the next page
which you have to work on your ad the type of your ad how it will look
like upload your file and cetera
et cetera.
So before I have told you that in order to be able to create ads on
Instagram you need to have a Facebook
fan page.
This is the place that you need to select that fan page.
So come here and select a fan page that you want from here because
before I have connected my Instagram
to this fan page it will immediately of understand that what page on
Instagram I am talking about.
So the next one is the format of your ad.
OK.
We have talked about the four type of Instagram ads carousel single in a
single video on a slide show.
OK.
So we have talked about it.
So for now just select single image and come down.
So the next part is the place that you have to upload your image or file if
it is a video you have to
upload your video if it is a photo you have to upload your photo by
default.
It is just using my profile.
I think it is my Facebook cover photo.
But anyway you have you can click on Browse library and it will jump
into the library of your Facebook
or you can come here on Instagram use the images the post that you
have on your Instagram
but if you want to upload it from your own hard drive click on uh add
more images and here select the
post that you want to upload here.
OK I will remove this one and this post will be selected.
So before I think I have shown you this post this is one of the posts that I
have on my Instagram so
I put it here for our ad here.
So on the next part you can see a good preview of your ad how it will
look on Instagram and what you
have to do here.
There is an error here and it is telling us select the You Are The Call to
Action.
Okay first of all you.
It is not necessary to have a call to action but I suggest it.
If you really want your ad to have an influence on people you can be
selected and then you won't have
any call to action under your image.
But if you selected it will ask you to write down your in your you are.
So I'm just gonna write down my website your URL and as you can see
the arrow is gone.
Uh here it is.
If because at the top we selected is only Instagram feed.
We cannot see how it will look on on the previous page we have
selected Instagram feed and we select
selected Instagram of stories.
Otherwise if you select both of them here it will be a one of two and you
can just go next.
You can see how it will look on Instagram as stories came above this
your URL.
As you can see it is written text and inside it there is a place that you
can write your caption.
You see there is a caption here.
So this is a test caption for our amazing at J
something is right.
As you can see this is it this will come as our caption and how we can
change this button here.
First of all you can uh if you remove if you do select this ad that says
your elder button will go.
But here there is a list of buttons that you can use.
For example subscribe watch more sign up shop now if for example you
want to do some marketing for your
product and is ready in your shop it is an event.
Let's say it's Christmas or Black Friday.
You can use these things.
You can for example you apply know apply now.
Right.
So there are some advance options here which you don't need to pay
attention right now.
For example here it is asking us if you have a Facebook Pixel for
retargeting which if you don't have
you don't need to be worried about it.
So close that and more or less our ad is ready here and all we have to
do as you can see on the left
side everything is checked and all you have to do is click on confirm and
venue confirm it.
It will go on pending.
So it will if you come in as a manager then you open it on another page.
If you come here if we click here if we click on confirm in this list an ad
will appear and for example
ice as far as I remember the statues will be pending until from Facebook
team someone review our ad
and they approve it if they approve it their status will change and it will
say active or if there is
a problem.
So say inactive or if it is completed as you can see here it will say
complete it.
Right.
So more or less that was all about creating ads on Instagram from ads
manager on the next lecture.
We are going to learn how we can create ads from inside Instagram
itself.
All right.
I know that we have talked about many different things here.
But if you feel a little confused just try to spend some time on creating
the ad play with the stuff
there or if you're faced with a serious problem just contact me send me
a message or write a question
the question and answer section and more or less that was all OK so
see you on the next lecture.
243. Promote your posts from Instagram
All right.
So welcome to another lecture on Instagram marketing during this part.
We're going to talk about how we can promote how we can create an ad
on Instagram using Instagram itself.
So here I am in my page.
And before you should know that before we start to create the ad to
promote our post you have to upload
what you want it to be as an ad.
You have to upload it as a post here.
OK.
So what we can do we have to select something from here.
What we have here as opposed and then upload it in and then promoted
as a net so on the top left side
of the screen it is written promote.
So click on promote and it will jump to a page that will ask us which post
you want to promote.
So let's just select one of them for example this one and click next if
you're not connected to your
Facebook fan page it will ask you to do that.
If not it will jump to this page.
As you can see it is giving me a warning that your promotion will not
reach the estimated number because
inside your emails you have a text.
Okay so they will say that the photos that have a text in it have less
chance to become more successful.
Anyway I have selected this.
So the first thing that we see is preview promotion.
So if we click on it we will see our post as a as a promotion as an ad so
you can see under my name
under the name of my page it is in a sponsor.
At the bottom of the page you see learn more our caption et cetera et
cetera.
So let go back and check out other options which we have.
So the next one is outcome.
And in front of it it is written.
Get more profile and website visit.
It is a type of our promotion here which we cannot change it here in my
profile.
The next one is the destination.
So when people click on the call to action button for example here it is
land more if they click on
it.
Very they should go.
So if you come here you can select your you are L. your Instagram page
your URL or you can select your
Instagram profile or the bio link right.
So right now my website which is my Instagram bio link is selected.
So go back and the next one is the call to action button.
You have some options here you can click on shop now for example or
let's say sign up and then it will
change.
Now the budget you can select.
Oh sorry I skipped audience so the next one is the audience.
Uh by default it is on automatic.
I suggest you to change this one so come here and create your own
audience create a name create a look
right.
Select a location interest the gender and age.
As we talked about it on the automatic version no one knows how
Instagram is going to select that your
target audience automatically.
But anyway here you can do it yourself.
The next one is a budget which you can select the type of your budget
you want it for one day.
Or you want it for a week.
Here it is for seven days for example or for one day and you can select
the number.
Or you can set your own price here at the bottom.
Okay so when you're done with all of this you can come here and click
on Create promotion or also I
suggest you before you click on Create promotion.
Come back here and click on preview one more time and see what you
have created.
Okay so more or less that's all create.
Click on Create promotion and your ad will be read.
This is one way and if you pay attention here we don't have all of our
posts.
What if we want to select a post that it is not in this list.
So go back and let's come down this here.
This one was the final post in that list.
So what if I want to promote this one.
What should I do when you open each post in front of it under it on the
right side.
You will see a promote button.
If you click on the promo button again it will jump to this page and you
will have the ability to promote
this post too.
All right.
So more or less that was all about creating ads creating promotion from
inside Instagram itself.
So if you have any questions let me know.
Otherwise see you in the next lecture.
Assignment: Share your first ad sample
30 minutes to complete5 student solutions
Welcome to the next assignment. During this part we try to practice what
we have learned during this section of Instagram marketing.
244. Advanced hashtag rule
All right.
So welcome to this lecture where we are going to talk about some new
powerful Instagram marketing strategies.
Now Instagram has changed over the past couple of months with new
algorithms and while sadly some of
the strategies that we used before on our page is not working anymore
and some of them won't give you
enough result.
So what we have to do we have to adapt to the new situation come up
with new ideas new strategies that
help us change that.
And over the past couple of months I received tons of messages from
my students that this is not working
anymore.
This tool is not working anymore.
The engagement on my page is dropping the number of followers are
dropping do something.
And over the past couple of months I was testing a lot.
I test a lot of different tools but sadly most often didn't give me any result
because of the new old
grades and a well I started to come up with new strategies.
And what we're going to talk about here in this lecture.
First of all even most successful marketers don't know about it.
Nobody is talking about this a strategy.
And even myself I just came up with it a couple of months ago.
So it is very new.
Not all people know about it and you can use this as an advantage to
grow your page right now at this
moment.
OK.
So let me just first of all what we are going to talk about is about
hashtags.
Now I understand your research.
I know about high sites I use hashtags on my posts but what I'm going to
teach you here is different.
It's about understanding the concept of hashtags and how it works
exactly and how you should select
the right high stakes.
Right now I'm going to show you the result and a before and after of
what it was on my page.
Let me just start recordings here OK.
Three two one.
All right.
So here we are in my instagram page right now.
And Well recently I use this the some of the strategies that I came up
with.
And let's go back to the past that I wasn't using this research is that
today we are going to talk about.
So for example I think here I wasn't using them for example a post like
this.
Right.
Let me go to insights.
You see it reached 1000 people.
And if I come down here and you see it is written from hashtags I had 87
impressions 87 meaning 87 times
my post as move was seen on the hashtags that I use on dates.
So let me just close it and see another one here.
Let's try this one.
This one is has reached two one thousand eight hundred twenty people
and it was seen for the impression
from hashtags were two hundred twenty four.
You see it's a little bit more almost double but still it's nothing.
So let's try for example another one come down hashtags.
As you can see one hundred five.
Right.
So
the.
And also I was using high segue I was using about 25 hashtags.
But the problem is that most people is using it the same way that I used
to day for example.
This is a quote about business Sikes says this kind of stuff.
So most people if they want to write hashtags about it they write down
for example hash hashtag quote
hash tag business ISIS hashtag success and so on.
OK.
And there is a reason that it's not working if you use this kind of
hashtags.
Now if I if let me show you the result of the new post for example let's
start from for example this
one insights and the view from hashtags 15000 15000.
You see how many times it's bigger.
So this isn't one of them.
Let's try this one
this is seven.
Seven thousand three hundred.
Let's try another one.
For example this one
four thousand six hundred.
This one is nearing just posted that morning 5000 thousand and I think
this was the post that reached
the maximum I could at this moment from high stakes.
Twenty one for almost twenty two thousand views I had on this post just
from hashtags.
Okay you see from my home page from the followers that I have I had
almost three thousand view but from
hashtags twenty two thousand.
So how can you get to this number by selecting the right hashtag.
So let me show you what do I mean by that.
And search for a hashtag.
For example how state courts that I spent a lot of time in.
All right.
So here we are.
And as you can see this high stakes include 84 million posts meaning
every couple of seconds a new post
was uploaded on Instagram using this hashtag and every hashtag has
two major part one of them is top
as you can see on the left side and the other one is recent right.
So let's look at these posts.
This one was eight seconds ago.
This one was 12 seconds ago 14 seconds ago and.
Right.
Most people.
The problem here is that most people use these mega big hashtags that
are so popular.
Eighty four million one hundred million fifty million posts inside it.
And that's some time depending on your page.
Maybe these high stakes become useful for you but for most people
because they have low number of engagement
followers these high stakes are not useful for them.
Right.
So let's look at the top part.
What kind of posts gets into the top section.
You have to understand this concept and after understanding this
concept you will know how to select
the hashtags and how you can rank them.
So let's look at for example this posts.
You see it has one thousand two hundred likes.
Right.
And about 20 Twenty two comments.
Let's come down.
One thousand six hundred three thousand nine hundred 1400 likes
10000 likes 4000 likes five point five
K likes.
Right.
So as you can see on AV.
At least they have the posts here in the top section.
At least they have more than one to two thousand likes.
OK.
And more than maybe 20 to 50 comments now your posts.
Let's pay attention to what I'm telling you right now.
Your posts will get to the top part if you can compete with the other posts
in this hashtag according
to your engagement in the engagement of your posts.
There are more allegations here that have influence on getting to the top
part but I'm just simplifying
it right.
The posts will get to the top section of each hash tag if they can
compete with other posts in their
engagement.
And when I say engagement I mean a number of likes comments saved
shares the tags the comments that
has tags inside it the comments that has sent has it's a written sentence
inside it so these elements
mean engagement and the more you have it the more chance you have
ranking in the top part getting to
the top part.
And one thing I tell you if you get to the top part it's not like that.
All right.
You will stay in the top part for for example 10 hours you may stay here
in the top part for a month
or more than that three months.
Right.
And this being not only you get a lot of posts view but also you will get a
lot of page view and page
view can end up getting more followers.
Right.
So what exactly I changed in my hashtags that I could get so many
views from all those 20 25 hashtags
that I was using.
Now before I was using some big high stakes that I couldn't rank in.
Let me show you again.
Here we are in high set courts.
And as I showed two it has phase over 1200 lives 1600.
Let's go to another high stake that is big for example like says
reasonable success court you see 5
almost 6 million success itself.
It has 51 million posts in it 500 500 700 three thousand four thousand
one thousand two hundred.
There are some exceptions for example something like this with 200 life
get here.
The time also matters.
You see it was uploaded 1 hour ago.
If you get a lot of engagement in a short time you can also rank here but
it should keep going if it
drops you will go down.
For example this one with 1200.
It was two hours ago decimal 4000.
Thirty minutes.
You see this will stay here for some time.
Right.
So the fact is that I came to these hashtags and I saw that.
All right.
Two thousand likes I can not get there right now.
At this moment with my page but I can get to the lower ones for example
let.
It has some suggestions at the top.
Let me take it out for example motivational quotes.
Let's see for example this 2 million.
It isn't the competition is easier right.
We can continue this for example this one.
OK.
You see two hundred sixty seven thousand posts in it.
And if I come here four thousand seven hundred three thousand two
hundred one thousand is still I have
to go down till I get to an engagement that I can competing even though
that in this hashtag there aren't
that much posts comparing to the other ones.
Couple of million posts but they have a lot of engagements.
So again it's not a good choice for me.
So let's me says for example let's go
maybe here if the suggestion doesn't work come up with your own
thoughts.
For example you can come back here to the search and for example
search for something let's say for
example marketing.
What do we have here market change agency.
Now lets you see these are the suggestions you see for example.
The second one has three hundred thousand.
Let's take it out then see the engagement five thousand nine thousand
three thousand six thousand two
thousand.
Still it's not a good choice for me.
So I'm going to go back for example this one I come here one thousand
seven hundred one hundred thirty
five one hundred eighty eight.
Seven hundred.
One hundred twenty six.
You see these are the numbers there that most likely I can compete in.
So let's take a look at the high stakes that I started to use.
For example a Startup Grind.
Three hundred thousand posts inside it.
Come here one thousand one hundred seventy five my posts on my
post here.
You see I already ranked in this hashtag K because I could compete in 9
hours.
I had almost 500 likes almost 60 comments.
And if I look at the insights you see thirty nine save 18 shares and so on.
So all of these elements will increase the engagement and will help me
rank in this hashtag.
Okay so this is it.
It means that this is a good high stake for me right.
I can compete in you see my post is number 4 here and it may stay here
for a couple of weeks or even
a month or more than that.
And this way I can receive a lot of viewers.
So all you have to do here is to just sit down and search for it.
For example what is the topic.
Let me stop the recording.
What is a topic on your mind the main topic of your page.
Mine is it is more about business marketing cuts right.
So you should know that what is the main couple of topics on your page
when you know that go in the
search the same way that I did.
Going to search select hashtags I write down for example if you are a
photographer.
Start with for example photography and what kind of photography you
do wedding photography portrait
photography.
Each of them you will see the suggestions and go into each of them and
see according to the engagement
that you have on your post on your post that you upload.
For example if your page has a couple of thousands of followers and
you receive one hundred two hundred
likes with some comments on average on your post try to look at the
total look for some hashtags that
almost more or less has the same amount of engagement as you have
right now on every post.
You can almost upload 30 hashtags now you shouldn't select all those
30 from the ones that you can competing.
Now my suggestion to you is that for example if you want to upload 25
hashtags select 18 or 19 hashtags
the same way that I just showed you right.
The simple ones the ones that you can compete in there are not so
hard.
If you just do normal do average that you do on your post I'm talking
about engagement you can rank
them right Select for example 18 or 19 high states that in that way then
for example select three or
four more a bit higher one.
The next step for example if your post get two hundred engagement.
Go for a hashtag that has an average 500 engagement 400
engagement.
And finally the last two or four high stakes that you are going to use.
Use it.
Top ones like the ones that has a lot of POS inside with 10000 20000
fifteen thousand six thousand engagement
per post.
OK go for those hashtags.
So on your under list off your high stakes you have three type of high
stakes.
18 or 19 ones the simple ones the easy ones for your page.
I have to say the next one is the next step that the next 0 4 and the next
0 4 is the top ones.
Now why I am suggesting this way of using hashtags.
Well when you use for example those 18 those eight things will help you
to grow your engagement much
more and then you have a chance to rank in the next step of hashtags
for you.
And if you rank in them maybe you can rank for the other one.
And there is another thing let me just quickly show you and let me start
recording.
This is one reason.
As I said Instagram algorithm is so complicated.
It is not just for example these two or four factor.
It has a lot of factors inside it.
And one of the things that one of the reasons that I am telling you right
now to use big hashtags also
not mice three or four high stakes is that there is another place that your
pay your post may be visible.
So I'm going to click on hashtag cause here eighty four million.
And if I come in the recent quickly I will show you this has no
engagement.
You will find an example here one like no lives 2 3.
I see it a lot because I see a come here a lot in these top big hashtags
that are connected to my page
and for example this one you see all of the posts here nine minutes ago
three minutes ago.
But suddenly this one has 50 likes.
Four hours ago you see even though that came in to the recent section
it is not exactly showing you
one hundred percent recent.
Now I come down here.
I resemble look at this one one hundred seventy one two days ago it
posts from two days ago it still
is visible in recent.
So you have also a chance to rank in this tab.
Also when you selecting the top the top and competitive hashtags.
All right.
So that was the strategy that I came up with some time ago and I started
using it and the engagement
of my posts just went up to the roof and also I started to receive more
messages more page views more
followers.
And later I had the chance to convert these new followers into my
customers.
All right.
So that was all about this lecture.
If you have any question write it down for me and see Susan.
Assignment: Your pack of hashtags
30 minutes to complete5 student solutions
Welcome to the fist assignment in this section. Take a look at the video
and answer the questions. If you need any help completing the
assignment you can contact me anytime. Best wishes
245. Get up to 3000 profile views
All right.
So welcome to the next lecture in this part.
I'm going to share a powerful is try to agree with you that later we used
an automation tool I used
to talk about that automation tool in my other lectures and all my other
courses.
But since a couple of months ago which Instagram stop all automation
tools.
Now this system is not working anymore so I just made a little tweak and
came up with the same strategy.
But we can't say more manual.
And but anyway it's going to bring a huge result for you.
This strategy is going to take your time only 20 minutes every day.
So then just wait here only 20 minutes.
Okay but the result of this 20 minutes it's going to be huge.
It's going to deliver something between 1500 to three thousand
visitors to your Instagram page.
Okay so using this strategy can make a huge change in your profile and
journey from this crowd.
This number of visitors usually depending on your page and some other
features which I'm gonna mention
in a minute depending on all of these features you can convert from this
crowd something between 20
to 100 new followers everyday action forget to say this number is a
weekly number.
Okay.
You can increase your page views up to for example of one thousand
five hundred or two till to three
thousand page visits weekly.
Okay this is not very So but anyway it's going to change a lot of things
it's going to grab a lot of
attention and later as we go forward and these lectures I'm going to
teach you some more some other
strategies that how you can use this how you can bring these people
back again to your page.
Push them to walk following you push them toward buying from you
becoming your customers.
So this step is very important in the whole process in the whole
sequence.
All right.
So before we were using a tool I think about two years I introduced this
tool to my students.
People used it.
They were very happy until Instagram stopped all automation tool and
all of those businesses same as
this automation tool.
They went out of business.
Right.
What was the job of this automation tool.
This automation tool for example let's say you you mention you describe
a task to this automation tool
for example you tell this automation tool to for example like posts with
for example hashtag
hash say business.
Right.
So the tool the job of the tool was to like the POS that they that had this
hash tag under it.
For example the s liking 15 posts then the stop for 10 minutes again
start liking 10 pause then a star
then it stopped its risk that for example ten 15 minutes it was working
this way but since it's not
working.
And one thing I have to mention here if you'd do the same a strategy
that we're going to talk about
on the desktop using for example open your browser and go to
Instagram and it starts for example liking
posts.
Instagram is acting very harsh.
It gains all task done through desktop through browsers.
OK.
But if you do the same thing using your mobile using Instagram
application it's going to be much easier.
You won't get blocked or something like that.
So you can get the result that you're looking for.
OK.
So the job of this.
I meant I explained what was the job of this automation too.
Now what we have to do we have to do it ourselves.
So I tested this a lot for couple of months to make sure that this system
is working.
I don't get blog or something like that and even I can create the results.
So what I did I selected a hashtag.
Now it's important you should find a hashtag connected to your page but
we call it mega high.
Let me write it here for you.
You should find and make no hash tag
connected to your
page.
Hey stop being gay.
This is important.
OK.
So first of all what do we call mega high.
If you go on Instagram right now and search for example this is
Instagram page and go to explore and
start searching for a hashtag in front of it.
If you gently write down the number of posts inside this haystack for
example.
Ten million.
Hey.
And on date it will suggest to some other hashtags again with the
number of posts that exist in this
specific hashtag.
So the post that has a law top the high stakes that has a lot of posts
inside it.
We call it mega high step.
For example 10 million 20 million 50 million one hundred million.
Let me just take really quickly for example then just go to Instagram and
if I come here and search
for for example
I say business let me see again for example high stake business has
fifty four point five million plus
inside the gate.
This is a mega hashtag.
Let's for example I use hashtag quotes a lot.
Eighty five million posts.
All right.
So this these are called Mega high stake.
You have to find one or more much Simmons four or five hash that
mega high stakes connected to the topic
of your page.
This is very important.
Now one important thing about these mega high stake is that when for
example let's say if a hashtag
has something like one hundred million post inside it we can more or
less assume that every two second
this high stake get a new post.
So if you just go to let me do it here you see it right.
If for example this is Instagram you go to a hashtag.
Hey this is your hashtag.
You're right.
Wrote it down and usually it has two parts here.
One of them is tough top post popular most popular post.
I'm not sure what they wrote in there right now but something like that
and the other one is recent
OK so when you go to recent tab you'll see new posts that upload just
recently using this hashtag so
you see a lot of posts when you click on one of them you will see the
pause and honor there is the hashtag
and you will see for example one second ago two seconds ago three
seconds.
OK.
And you can go down this way and it's all the same.
So what generally will happen in these hashtags for example usually
people who don't know exactly how
they have to use hash days there new to Instagram they come.
They upload a post and they write down for example hash say business
under it.
And for example they took a photo or a video from their own business or
they want to start a new business
or they have a quote about their business something like that get
something connected to this hash that
they upload the post.
And usually these people they have they don't have a lot of followers.
They don't get for example 200 1000 lives per post.
OK.
If you go through the recent tab you will see some posts like this.
But later I will explain what they are.
I think in the previous lecture we talked about it anyway.
For example let's say for example let's say I'm an amateur.
I came to Instagram I uploaded that post even not amateur.
A lot of people do that.
Uploaded the post with that a specific kind of high stakes high stakes
business.
And I have for example 50 followers.
And in general might seem on my post get for example 20 likes Mike
Zimmer with 50 followers.
And what will happen is that in the first if I receive a light from an A
STRANGER IN THE FIRST For example
10 seconds in the first one minute in the first five minutes it's going to be
very huge and very interesting
for me that to find out who is this stranger who like my posts.
So this strategy lies here.
What you have to do is that select a mega hashtag.
Go to Instagram go to the recent tab and start liking the posts.
OK.
When you do that.
Liking the recent post when you do that you start to grab the attention of
the people.
Recently appalled that their post and because they applauded recently
for example a couple of seconds
ago might seem a one or two minutes ago they are on their phone.
There are teams to receive like they're waiting to see if comments.
And then suddenly some stranger like their post and what will happen.
Okay.
Who.
People like my page like My poster girl who is poor.
They click on it.
They come to my page for example and they see all right.
The person with for example 20000 followers just like my posts.
They feel this.
They sort of feel good about it.
Oh that's amazing.
And they look at my page they go through the posts and if because they
uploaded that post with the same
hashtag they will feel connected with your post.
Okay.
They will like your post.
All right.
Yeah.
Like this stuff.
What will happen.
It is more likely that they start to follow you.
All right.
So this is the whole US strategy.
You select a mega hashtag.
You come here to the recent past.
You stuff like now.
I have tested this.
I have liked.
And usually when you start liking if you want to like 100 posts just in for
example two minutes it usually
takes one to two minutes like one hundred posts.
I never got liked never.
Okay but if you're just starting it I suggest you.
For example the first day start with 50 lights.
Then leave your phone for for example one hour.
Don't do this as s as you for one hour after one hour.
Again a start like 50 other posts again.
Let it go again after one hour come back like 50 more.
Now the thing is that because every time it take for example one to two
minutes you can do this every
everywhere you are waiting for it.
For example taxi you can do it.
You are in a line somewhere in the bank for example.
You can do this.
You are for example in a doctor's office.
You can do this.
You are.
This is 1 minute to minute.
It's not much.
And you can make a huge change.
Me of this.
You can make a huge change in your page in the marketing that you are
doing with just this simple test
right.
So most of you if you select the wrong haystack it's not going to war
human.
You will receive the visitors but you won't get a lot of followers.
Now let me show you what are the features effective here that will give
that will increase the chance of these people following you.
So number one is the hashtag itself.
It should be very connected to your faith.
So what I can suggest here.
Select for example if you are not sure what is most connected and what
gives you the best result.
I suggest you to select something between 1 to 4 mega I say okay and
run a test case.
So how you're going to run the test.
Don't run the test.
For example one of them in Tuesday and the other one on Friday.
This is not working.
Let me tell you about the days of the week for example here we have
Monday Tuesday Wednesday Thursday
Friday
Saturday and Sunday.
Hey.
So uh the days of the week that you won't get a lot you won't get the
result that you want are these
days.
Friday is dead Saturday.
Is Dead fun day it starts to get better.
Okay.
Monday it starts to get better.
Then I say better.
I'm talking about the engagement Kate engagement on your post on
your profile because on these two days
usually people are there having their weekend there are going out with
friends rest having a fun time
so they usually don't come to Instagram to find new post to find new
people.
Right.
So that is why these two days are a dead day for marketing in most
platforms.
Even if you want to run for example ads forget about these two days.
Okay you wanna run a better ad run in these three or four days of the
game.
So on Tuesday it gets very good.
This is Tuesday and Wednesday I can say they are the best days of the
week for marketing and selling
a product.
And on Thursday it was down Friday down Saturday down and again on
Sunday.
It's a stock to rise up.
So what I can tell you here what I can suggest to you if you want to run
a test let's say you have selected
four different high stakes but you don't know which one is the best one
for your picks.
So on Monday start liking for example for example let's say several
hundred posts
right here like 700 posts on Monday on for example hashtag number 1.
OK.
This is the task for your Monday and Tuesday.
Like again seven hundred posts but we hash tag number two.
All right.
The same goes for the Wednesday number three and number four.
Then check out the result you can easily go to your Instagram page.
If you convert it to business page you will have the insights that you
want.
Let me just quickly come here and show you.
All right.
I haven't been using my Instagram a lot.
So my activities dropped.
So if you go to your Instagram I'm not sure if you see this is focusing on
it anyway.
If you go to your Instagram go to insights go to activity.
You can see every day of the week.
And how many page views you have.
So this way you can find the best hashtag for your page that is
delivering the most result.
Select that hashtag and I started doing this marketing is Sarkozy every
single day even on these days.
Okay.
I just said on this for example at the weekend don't do the test because
the result is going to be different.
But you can use this as strategy every day of the week.
Right.
And this is not just for getting life.
This is not just for getting followers because later for all the people who
have some engagement with
your post maybe they shared your post maybe they liked your post
maybe they left a comment or tag someone
maybe they sent a message.
Maybe they just visited your profile with all of these people.
We have work to do.
So this is one of the first step of this big marketing sequence.
And on the next upcoming lectures we are going to talk about how we
can use this traffic to increase
the followers increase the number of customers and finally increase
access.
All right.
So I think more or less that was all in the paper here.
More of this stuff was all about this is sort of on the next lecture.
I'm going to tell you evolve and booster
diet will increase their faith of what you're doing here.
Lots more combining the next started see and the fun that we learned in
the previous lecture is gonna
blow your page.
All right.
So that was all for this lecture.
And right now stop watching the next couple of lectures.
Don't go there.
Just do the assignments that we have for you.
I'm gonna ask.
Explain assignment and the next video but in general it is about what
you have learned you have to select
a hashtag and on the test.
So that was all for this lecture.
Don't forget to do the assignments and I will see you on the next one.
246. How to apply liking strategy
So before we jump into the next lecture I wanted you to see exactly what
I do when I want to do for
example I want to apply this a strategy that we just learned.
I want to like the polls I'm just going to show you right now exactly how it
will happen on Instagram
itself.
So let me start the recording on my phone.
2 3 1.
Go.
All right.
So I'm gonna go to the explorer tab and here I going to sir.
Go through the tags and then I'm going to search for.
For example codes since it answers the best on my page.
Now as you can see here it has eighty five point two million posts inside
it.
So we can consider it as a mega hashtag.
And when I come inside I have to click on a recent tab and here it is.
So this was six seconds ago.
The next one is nine seconds ago 13 seconds ago.
See this will go on this way.
So what you have to do here is is that just you have to like all this post
but here tensions Instagram
has another algorithm that they put some posts here that dated and
posted recently for example it was
four five hours ago.
Then we come down and quickly show it to you
the way you can find it out about it is that they have a lot of lives.
OK.
As you can see.
All right.
Let's just start liking and we will get them.
All right.
So I'm going to quickly come down and life and you think counted in
your mind that how many pictures
you are liking how many posts and you can just also try to light posts
which is connected to your business
to your page topic.
But in general that's all they have to do.
You have to come here like
this where you can grab the attention of a lot of people.
OK.
So you see here this horse has 52 lives and just posted nine hours ago.
So generally this kind of post is not going to help us not unlike it and this
way you can easily grab
the attention of most of these pages that you are liking their posts.
Kay so it will go just like that and you can start counting in your mind for
example up to 50 pulls
up to 60 posts.
This is another one 14 hours ago or like you know.
No.
And again this from four minutes ago they usually every for example 20
30 post the Instagram will show
you a couple of posts from couple of hours ago a couple of days ago.
So in general that's all you have to do.
And it will take for example one to two minutes that stopped recording it
in general it will take up
to between one to two minutes and at the end of the day you life for
example 700 posts 1000 posts 1500
posts and the result is going to be massive as we talked about it in the
previous lecture.
So I just wanted you to see how it will go on.
Kate.
So that was all.
Let's jump into the next lecture.
Assignment: The right MEGA hashtag for
your page
30 minutes to complete5 student solutions
Welcome to the second assignment in this section. Take a look at the
video and answer the questions. If you need any help completing the
assignment you can contact me anytime. Best wishes
1

247. Get your posts to explore & hashtag top section

All right.
So welcome to this lecture in this part we're going to talk about a very
important Instagram marketing
strategy and a concept behind it that will help you a lot in growing your
page.
So the main topic that we are going to talk about here in this lecture is
Instagram
quality checks.
Came
now what is Instagram quality check.
So every single time that you upload a post on Instagram Instagram run
a quality check on your post
to understand if it is good or if it is that.
Now how do they run it in the first 60 minutes and write it down here in
the first 60 minutes after
you uploaded your post Instagram run this test.
This quality check and if it is the result was good they start to show your
posts more and more people.
Now how do they consider how do they make the calculation and what
kind of post is considered as a high
quality after you upload your posts during the first 60 minutes if your
post get a good engagement.
Instagram will consider it as a high quality post.
Now what do I mean by engagement engagements are a call to all of
the time all of the actions that I'm
going to write down here.
One of them is like if someone like you post it is considered an
engagement.
If someone leave a comment
if someone leave a comment and maybe for example right that takes
with for example five to 10 or 15
words.
That is an engagement and more than 10 words it's usually very good.
And it will increase the chance of your post getting a better result in the
quality checked tagging
a person not you.
But we are for example followers come to your page and take someone
under your post the next one is
share.
They share your posts on there for example as a story or send it to one
of their friends.
And the other one is save Jay if they save or all of these actions.
And there are some other but these are the general one to the sum of all
of these actions.
We call it engagement.
And if your posts have good engagement under 60 Minutes in during the
first 60 Minutes Instagram will
be considered as high quality and they start to show your post to more
people very they show your post.
Well one of them is in.
Explore the place that you want to you go and search for a new postman
to come down.
You see there are some suggestions your post will be visible there as
well.
And also on hashtags.
So when people search for a high stake hash tag for example business
and they go to the top section
they will be able to see your post there as well.
So right now the important question is too how are you going to increase
the engagement in the first
60 seconds sit fit first 60 minutes to get a better result in the Instagram
quality check how going
gonna do that.
Now there are several ways I'm gonna start from scratch.
There's several ways that you can do.
For example you can asked your friends too.
For example we can send a message hey I just upload a post cannibal
is just like it and leave a comment.
This is one way to do it.
If you are a social person and you have a lot of friends that are loyal to
you.
This is a great way to just start and grow your Instagram page.
But as I said I'm starting from scratch.
These are the beginnings.
These are the strategies that you can just start from the beginning.
Right now the next one is to run a given
now.
A lot of pages successful pages huge pages that they have a lot of loyal
followers.
They use this as strategy as well.
For example a person like Gary V.
He does this a lot that he says he has a hashtag he call it.
Hashtag sexy I can love something like that.
A high stakes 60 seconds love and he tell his followers that all right if
whenever I turn on the notification
and whenever I applaud a post like and leave a comment and in the
comments Write down See how sex 60
seconds club and then I will select a winner and I will give for example
free sign butch one of his
books.
Okay so this is a great start as if you have a lot of loyal followers you
can use this as strategy as
well.
It would just boost your page up to the next level.
Another thing that you can do which is very common is to ask your
followers to turn on
notifications
okay.
Turn on post notifications again Gary.
We have a great example here.
If you search on Google you will find his email it just surface on Google
gave the town on post notification.
He has an image.
He has a standing somewhere.
He is pointing out like this and it is pointing out the tree dots above the
post.
Now every post every image or video that you post on Instagram.
Let's say this is your emails something.
And here there is tweet.
That's OK.
If people click on to those that there will be several options.
The last one I think is a turn on post notification so you can ask your
followers to turn on post notifications.
So every time that you upload a post they will receive a notification and
they will jump on it and they
will like and leave a comment.
Right.
So this is another great way the next week that I want to tell you about is
using a tool.
Now this tool is a paid application but it is very powerful.
And if you just use it for two or three weeks you're going to see a huge
result a huge difference inside
your Instagram page you will see it's growing very fast.
Okay.
This the tool name is
executive mafia.
So if you're just going Google and search for executive mafia or you can
also this is their link.
This is their website as you can see under the screen you can go there.
Executive mafia they provide this service regarding what you want to do
and also they have a lot of
other things for example when you join the platform.
First of all they will contact you they will give you a lot of information that
hold their system of
law.
So don't worry about that.
They will also invite you in four or five telegram groups.
Now for those of you who don't know what this telegram.
It has a very powerful messaging app which if you ask me I think it is a
thousand times better than
WhatsApp and Viber and all those other apps in this area.
And also it has some kind of social media love tweet that you can for
example start some pages there
and you can have a lot of followers there maybe later in the upcoming
future a create and other course
or some lectures about telegram marketing is very powerful but still in
some countries it is not very
common.
So anyway they will invite you in four or five groups there and each of
these groups has different purposes
you can one of them is for learning.
Everyone will come there and share their information both Instagram
marketing.
Some people come there and ask for example for shout outs and this
kind of things.
Another thing that they have to mention before I keep talking about this
tool this tool is not my company.
Some people make this mistake and they think you right.
If Priya is introducing a tool it means that right.
He is the owner and he makes money from it or something like that.
There is no benefit here for me.
I just use their tools for a couple of months.
I saw a great result in the pages that I control and I decided to share it
with you guys.
And for what it was.
I spoke with their CEO.
I told them that I want to introduce you to most do this.
And I told them that.
All right give it discounts from my students but sadly they didn't have any
discount program.
But if later they put it I will inform you so you can get this tool for a
cheaper price.
But anyway that's all up to you if you want to use it or not.
Now the important thing about this tool that can help you a lot here.
They have to force you can see right.
They have to bots on telegram and these two bots.
Each of them run a different event for Instagram.
Now if you use these two bots once every day your Instagram page is
going to explode.
Kay is going to grow very fast.
You're going to get to a huge number of people and write them a column
and convert them to your followers.
Now one of the bots will start an event and for example usually 50 to 70
people will join that event
and then you are there the bots will announce that right.
The event starts just right now and you have for example one hour and
a half to complete the task.
Everybody has to go to that they upload the list of the pages of the
people who will just join.
Now everyone must go to all of these pages.
Click on the they latest post like Keith and tag someone say and add
everyone will do it for each other.
And the result is amazing after one hour you'll see that your post is just
going to be going through
the roof.
The other two I don't remember the name of the two the other both but
the job is to leave comments.
You have to go there and you have to leave a card sentence with at
least 10 words for each other.
The others would do the same for you.
So again this one will help you a lot to increase your chance to get a
better result on the Instagram
call T.J..
All right.
So these are the two bots that will help you a lot.
There are other things as well.
For example they start a weekly groups to shout outs.
They add for example five different pages to a list.
And you have to each one of you have to make a shout out for each
other during the week.
Now also you can get a better good result from this one but my main
purpose of introducing this tool
in this lecture was to increase the quality check and using the two bots.
Right.
Also beside all of this I've seen that people start some groups on
Instagram a group of friends or maybe
they don't know each other but they're all there to do the same thing.
But I prefer this one because everybody must do it if they join the event
you are free not to join it.
You can join their platform but you are free to join any time and any
event that you want.
That is not.
But if you join you have to complete your task and because of that I
think it's going to be really helpful
for you.
In my experience it was perfect.
All right.
So more or less that was all about the Instagram quality its quality check
if you have any questions
regarding the lecture that we had right now.
Just go to the question and answer section or send me a message and
also you can go to my Instagram
send me direct message on Instagram which is much better for me
because I can respond to you with a
voice message so I can explain more and help you better solving your
problems and answering your questions.
All right.
So you can do that if you have any questions.
And also one other thing I have to mention this again our goal here is
not just to increase our rate
inequality check and guess for example 10 times more like or more
comments.
Our goal here is to engage people with our page.
And later in the upcoming lectures I'm going to show you another
marketing strategies and ads that will
help you to convert these people into your followers and followers to
your subscribers.
All right.
So more or less that was all.
If you have any questions right now for me and I will see you in the next
part.
248. The 2 type of ads you need
All right.
So welcome to the next lecture on advanced Instagram marketing.
Now before we jump into the next topic and talk about ads I wanted here
I want to explain the two type
of ads that you are going to use in this sequence of marketing a strategy
and what are they for.
And what is the goal and why we are doing that right.
So in this sequence of Instagram marketing services we are going to run
to kind of two different type
of ads.
Let me just write this out here as number one and number two.
Now the first one we are going to target we are going to show this ad to
people who got in
engaged with our page but sadly they didn't follow us.
I think you have to change the marketing being engaged with our page.
For example the little like your post there left a comment.
They send your messages or they had some engagement in your page
but they are not your followers.
Right.
How you can do it how you can target these people.
I will show you in the next lecture we will go to his Facebook ads
manager and they will create a custom
audience and we will target these people.
Now why we have to do that why we have to create an ad.
Well when you create when you upload a post and for example you
have let's say 1000 follow but for example
two thousand people like your post.
Well why they don't just themselves.
Come on followers.
Usually most of the time no.
Every time that I for example upload a post I receive a lot of
engagement from people that they don't
follow me.
And after they just for example like my post or leave a comment on my
post they still they don't follow
me.
Why.
Because mostly they forget it.
They come to the hashtags and they see my poster.
They like oh what a nice possibly.
Just like most of them they leave a comment.
They see my posts on the Explore section of Instagram.
They say oh what a nice post they like it.
They left.
Leave a comment or maybe tag their friend but they forget to come and
visit my page and visit my profile
and follow me.
Right.
So the goal here this is the target.
And the goal here is to convert these people into our followers.
OK.
To convert them into our followers.
Now this is very important because I have these statistics in my
Instagram post let me just take a look
at it and I will take this screenshots for you for example then me being
one of my posts here.
This one I got one thousand one hundred sixty three likes with about
100 comments one hundred and ninety
two people saved that and just taken a screenshot here so you can see
it as well.
One hundred twelve people shared this post.
Eighty six comments.
One thousand one hundred sixty four lives.
Sixty one people visited my profile and it's reached to twenty one
thousand people.
And let's see how many people just followed me through this pope's
followers.
We live in from one thousand one hundred sixty four people only 11
people followed me and 92 percent
of the people who got engaged who saw this post.
Ninety two percent of them they were my followers.
Right.
So only 8 percent of Tumblr my followers who they already followed me
and from that those 92 percent.
Only 11 of them followed me.
This is.
Let me just take another screenshot so see it here as well.
This is why you have to run this ad.
OK people forget it.
But when you run it people remember you people recognize you if you
have some kind of branding on your
post.
For example let's say this is your Instagram post.
You have your logo near or a case or something that shows that.
All right.
This post is yours.
The first one that they saw it.
Okay.
This is a cool post right.
I mean I like bright life and leave a comment later when they see almost
the same style same the same
style post later as an ad they will recognize it.
All right.
This person I saw this page before is let me just take out a profile.
Now this week increase the amount of followers a lot and a lot more of it
using an ad like this.
So this was just the first type of that the second type of ad that we are
going to runs.
We are going to run to target people who are more familiar with us.
People they know us people.
They have came to our page some mostly on the other right now as
followers.
OK.
But when you're not target them on Instagram on Facebook ads
manager we can't.
There's no nothing there to select.
Right.
I'm going to turn for example I just showed this to my followers.
You can't do that.
But anyway we are going to target people who got help a very engaged
with our page and so our profile
and a little they have more information about us compared to the first
group and the goal here is to
convert these people into
subscribers can email subscribers.
Now why do we have to do this.
Because from here the later will have the ability to convert these people
seem to customers.
Now if you want to do it from this crash you may say all right why don't
you show this ad to these people.
Okay maybe not convert them to subscriber but why why not we convert
them into customers.
Okay let's just say I'm going to do it this way I'm going to create an ad
and show it to people who
just for example like one of my paws and I'm going to ask them to buy a
product for me.
This usually won't happen.
You may get for example you don't get a good result.
You may have a start to sell your product to some people but in general
in my experience you will spend
more more more money on ads than what you are going to make from
your customers.
Okay.
So what I suggest is this process converts create an ad target people
who got engaged with your page
and then ask them to follow you meaning here you have to let me just
read this one.
You have to create a kind of post that they already are familiar or maybe
a counsellor styles that you
have several type of force that they can go through.
And the last one is the call to action follow our page and so on so they
remember that you can for example
put four off for your book.
For example you can put your top four or five posts here as a counselor.
And then the last one will occur called actions that hey follow us.
Jay if you like this post why not follow us.
Okay.
And then from here you are going to write another ad targeted these
people and make them just push them
to become your subscriber you send them to a landing page to grab
their email.
Later we'll talk about it more in the email marketing that how we can
create for example a landing page
and put your stuff there.
And for example ask people to just sign up or how you're going to do
that.
We're going to talk about it in the next couple of lectures okay.
So don't get worry about this part.
But the main concept is this.
So these are the two main type of as that we are going to run in this
sequence.
And again if you have any question write it down for me.
If not let's jump into the next lecture.
249. Convert audience to followers
All right.
So welcome to this lecture in this part.
We are going to talk about running ads.
Now this is very important.
On the previous couple of lectures we learned about some marketing
strategies that will increase the
engagement of your post and your profile.
And now it's a time to push people forward to follow us.
All right.
So what you're going to do here right now I'm on my Facebook ads
manager if you don't know how to get
here.
You can come to business that Facebook dot com or you can open your
Facebook and click on this arrow
here come down and click on manage ads.
Right.
So when you are here at the top left side there is the menu.
I'm not gonna go very deep in ads manager and how to create an ad at
the end of this section.
This is Instagram marketing in a Facebook.
I will add another section for the Facebook marketing.
I will put the Facebook ads and how to use ads and Facebook ads
manager and how to create an ad in that
section.
So if you don't know it I will put the link in the resources you can jump
into death later take a look
at it and again come back here.
Right.
So anyway this is the ads manager menu.
And if you connect your facebook to Instagram you can do it through
your Facebook fan page.
You can go to the setting and connect it to your Instagram page.
Then when you come here if you go to audiences there is this is the
path that you create.
You define audiences.
And later in when you're creating an ad you can select one of these
audiences and on Facebook right.
Show my ad to these people.
But what we're going to do right now here is to create an ad create an
custom audience.
Now the goal here is to attract the people who already got engaged with
our Instagram page.
We want to push those people to follow us because as I said before
most of them will come.
They leave a comment they like our posts and even they visit our profile
but they forgot to follow us.
OK.
So right now we need a little push.
So come here click on Create audience and then click on select custom
audience and it will give you
a lot of options here.
One of them is Instagram business profile.
So select Instagram business profile.
And now here you have the ability to define everyone who engage video
business in the past 365 days.
Now this is too much.
People who get engaged with your page for example 10 months ago
they don't remember you.
Right.
So I mostly put it on two weeks or maximum 30 days.
Right.
So I'm going to put it for example 30 days.
Now you have the option to select other things as well.
Anyone who visited your business profiles people who engage video
posts or ad people who send a message
to your business profile people who save any photo any posts or.
Right.
But I usually put on everyone who got engaged with my account.
You can select a name for it whatever you want.
This is just for you to remember what was the name people who got in
getting engaged with my instagram
page for example.
And also you can add.
Same as other places on Facebook ads manager you can add more
filters include more people you can come
here for example you may want to select people who visited your profile
and people who messaged you
or I or you want people who got engaged with your profile.
Let me show it in here.
Exclude people.
You want people who got engaged with your profile but you don't want
people who already visited your
profile.
You may say all right people who already visited my profile.
If they wanted they would have followed me right.
So I'm going to exclude them from this list not to waste more money and
I'm just going to focus on people
who get engaged with my page but didn't visit on my profile.
Right.
You selected the name create audience gain.
That's all you have to do and click and done.
And this is it.
Here it is right now below one hundred thousand will be low 1000.
It is populating it is working on it.
It usually take a couple of hours one or two hours until it gets ready.
And when it gets ready you will you won't see the populating ward under
the site.
Okay.
And if it is under 1000 you still need to attract more people to your Twilio
page.
But with the strategies that I already told you in the past couple of
lectures you will be able to create
a good custom audience and run an ad so quickly very quickly I'm going
to show you how to run an ad
can come by here in the ads manager
and we want people to like our pet like our or follow our page on
Instagram.
OK so I'm going to click on Create.
All right.
So here we are and select traffic come down here select a name again
select something that later you
remember what you mention what is this ad about click and continue
and here you have to come down.
Click here to select your for example the audience that we just created.
Come down you can remove the country to target all of those audiences
and anywhere they are.
And here under placement it placements here you can remove
Facebook or the instant work and Messenger
and just keep Instagram remove Instagram Stories and only Instagram
feed.
Hey then come down select the budget and all information about
payments here select your Instagram Instagram
account.
Upload your post.
Whatever it is it is the image or if it is a video.
Come down here right down.
Let me just.
Just to show you to select some image here.
And here.
Write your text or you can write for example.
Follow our page to get more amazing posts.
For example something like that.
And then here you can write down the you URL off your Instagram page
instead from dot com underscore
feel you a obscurity which is.
So here.
I wrote down to put the slash OK so that will work you can select
depending on what you want.
You can select a button or even no button as you wish but I suggest you
to select a button.
For example maybe subscribe will work better and more honest that's all
you have to do using here.
There is another option on your Instagram application you can go to
Instagram page select promotion
switch to screens select promotion and then you can select for example
more profile visit and but the
problem is that from there you cannot get access to these custom
audience that we just create.
But if you use Instagram application the button won't be for example
subscribe or something like that.
It would be for example visit our Instagram profile.
Okay so people will understand it better that they have to follow you on
Instagram you can use that
as well.
But this way on is on Facebook ads manager you will have access to
the people who had some engagement
with your.
And this is this will bring more result in my experience.
Okay so that was all for this lecture.
Don't forget if you have any questions ask me and I will see you in the
next part.
250. Valuable trap
All right so let's come to the next lecture and till now we have learned a
lot.
And in the previous lecture you have learned how we can create a
custom audience to create and target
these people.
Now before we get to the second part of this second type of ad I want to
teach you another think something
that will help you to convert your followers into subscribers.
Now here you need something else that you call it trust.
We're not in this to make sure we're going to talk about this trap and it is
very important.
If you do this right you're going to get a lot of sub e-mail subscribers
here.
But first of all before we get to the trap let me touch.
Let's talk about why we need to create an image and exploit us.
We don't use our social media like Instagram to sell a product.
Why do we have to bring this followers again into another place like an
email list then again from there
we convert them into our followers.
There is a big difference between social media marketing and email
marketing.
Let me just write it down here.
Social media
and here we have email
e-mail marketing pay.
The big difference here is that here on social media you are not in
charge.
You're not in control of your audience but here your control is a movie
more comparing to social media.
OK so let's say for example on a on your Instagram you have 1000
followers right.
And here on your email list you have 1000 followers 1000 e-mail
subscribers.
If you upload a post on Instagram with 1000 followers maybe maybe
maybe you get two Humvees rich meaning
only 200 of your followers maybe see your post what it is like this.
Why.
Social media are designed this way because it's social media platform.
Want to show you the post that you mostly will like it.
Hey even though people may follow you they may not pay attention to
your post for a lifetime.
They did and they have seen it for several times and they don't like it.
They did and got engaged with it.
So it's a goal we'll start to assume that all right.
If this people for example if you are following this page but you haven't
like any post or in earlier
left any comment under his post for the past couple of weeks so why I
should show it to you.
So I'm gonna put it at the end or maybe even Don't shoot.
So that is why when you upload a post with 1000 polar 1000 follow you
get for example 200 reach and
most of them even they don't see or post inside their feet page and also
while they don't get the notification
for it they don't they don't know that you uploaded a post and some of
them you will lose it there.
But here is when you send an email.
Well generally most people check their emails right and there is no
controlling here.
No one is here to tell you right.
For example your subscriber these 10 subscribers they usually don't like
your email.
So here you have the chance to deliver your emails up to 95 percent
okay.
And if you do a good job at writing a very high quality email subject you
can increase your result up
to for example between 15 percent to 35 percent if you know what you
are doing you can get here as well
from here.
You easily can convert them into customers.
Okay so this thing is also very very obvious on his Instagram the.
If you have paid attention.
For example let's say you follow four different peoples.
Person number person A B C as D.
Okay.
Well the first time that you come to Instagram you follow this guy and
you will see them as A B and
C and the J.
But even for that you follow person number 8.
You may not like the stories.
Okay you will tell us okay.
For example he or she is a relative.
I followed that person over there.
Yes he upload a lot of useless stories so I'm not going to watch it.
You don't pay attention to this story for several time no person no bill.
Give me a little love or she upload logs with her stuff.
Yeah but someone was there.
No.
Hey.
So what will happen here.
Instagram will run a calculation and say.
You don't like this too.
I'm gonna put it at the end.
Oh you like this too.
I'm going to bring that in front.
So you see more of these people that you like and less from these
people that you don't like.
Okay.
Now this is why you need to convert your followers into email
subscribers.
Now how you are going to do this.
This is not just a simple thing.
Okay let me just jump into the next page.
Your followers need more incentive care.
You cannot just go out there and say hey this is my email let's just jump
into it.
Why do they have to do it that way.
They have to come and write down their email and their names.
For example most people get their phone number as well.
Why do they have to come and fill this form for nothing.
Right.
Why they have to do it.
You must give them an additional incentive which we call it a trap.
So if you pay attention on the Internet you'll see this a lot that people for
example come and give
PBS.
Right.
People come and give you a link to a video and they will teach you
something there or maybe to their
lives.
Okay.
So all of these recall live.
Right.
This is the way that you are going to push people to jump into your email
list.
But this trap must have something very important and that is called what
it should be.
It should be valuable because if it's not valuable people won't care about
it.
You come and say Right I'm going to do this important thing for you
which maybe this is for important
for you but people don't care about it.
People don't find it valuable.
You won't get them into our email list.
If you give them a PPF that nobody cares or type that give them a video
and teach something inside your
video that people don't want it they will not jump in.
This email is so it is very important to create a valuable valuable trap.
And when this call it shut.
Don't feel bad about it because it's not a bad thing.
It's just not a strategy you are delivering something good and valuable to
a people and you want to
push them forward to give them your products which are amazing.
Okay.
This is what we call it right.
But anyway it has to be value but it has to be valuable for them.
Some people make this mistake and when something is valuable to
them they think it's valuable to everyone.
So all right I'm gonna give you this valuable thing but people don't care
about it and they start to
say no they don't get in a resolve on this I am giving this valuable stuff
but people don't join on
my email list.
Okay so think just try to look at it from your followers perspective.
Will they like it.
Will they want it.
Here's your valuable trap connected to your Instagram topic and your
general story or not.
So again this is very important.
Not only had it has to be valuable it has to be connected liberated so
you don't forget it.
It also has to be
connected to your topic.
Okay.
If I'm talking about marketing business and life style on my page I can
not come here and give you for
example a book about I don't know about some other type about for
example baking a cake right.
These are these are not connected.
So you have to select a value trap and then next assignment will talk
more about it and I will tell
you exactly what you have to do to keep her your valuable trap and then
you will jump into the next
lectures and talk about other strategies.
Again if you have any question write it down for me and I will see you in
the next assignment.
Assignment: Topic - Product - Trap
60 minutes to complete8 student solutions
Welcome to the next assignment in this section. Take a look at the video
and answer the questions. If you need any help completing the
assignment you can contact me anytime. Best wishes

251. Convert followers to subscribers

Welcome to the next lecture here.
We're going to talk about another kind of ad which will help you to get
you one a step closer to goals
to selling a product online.
So before we talked about the ads manager and creating a custom
audience.
Now I want you to target some kind of similar audiences and show them
another kind of ad.
All right.
Here again click on costume ideas and come to Instagram business
profile.
And we want to target people here.
Unfortunately they don't have to the option to for example target people
who are who already follow
me.
OK so we are going to come here and select anyone who visited your
profile and also include anyone who
send me a message.
OK.
These are the people who really mostly know you and get familiar got
family videos stuff.
So these are the people who more or less you can convert them into e-
mail subscribers.
All right.
So again selected they describe the name of the audience.
And when you want to create an ad this time you should use your trap.
OK.
The trap that we talked about it.
You can create an image or video about that trap put it inside when
you're creating the ad put it inside
the ad and show it to people.
And the landing page must be the place that you want to collect emails
and provide that regard to your
audiences.
All right.
So this is another strategy.
Let me quickly show you about the place that I mentioned for come back
into ads manager.
And if I want to create an ad really quickly I say this because most
people just get lost and get confused.
That's why I try to show it to you again.
All right.
So here we are.
Select traffic because we want to send the most traffic possible to our
landing page.
Come down here select a name for it.
Continue and then come down select the custom audience or whatever
it is the placement and song.
Go to the next part and hear all you have to do is to select the post the
image the video whatever you
want and then here this is the landing page.
Here you have to write down for example your website link.
Hey this is the landing page that you want to collect emails and you
write it down here people click
on the link they will jump into the landing page to for example midday
rebar and also you get their
contact information on your email list.
All right.
So more or less that's all about these this type of ad this a strategy is
really helpful.
And you can collect a lot of e-mail usually with the spending for example
if it is good if what you're
giving is a reward.
Usually we can for example get something between one cell around
1000 e-mails we are spending one hundred
dollar usually depending on your ad and the reward that you are
providing.
Right.
So that was all about this lecture if you have any question write it down
for me and I am here for you
to help you with the obstacles that you have on your way.
And if you're ready let's jump into the next lecture.
252. Product in trap
All right.
So the next thing that we have to talk about is how you have to plan
your trap.
And there is some tricks inside it.
And if you follow it you can increase a sale a lot more.
So imagine that you are creating a valuable trap let's say for example.
It's a PDA great.
So this is your PDA.
For example it's for example 2 2 4 5 10 pages long and you'll have some
takes the.
You have some e-mails.
And it will go on.
Hey
now what you can do here is to plan your next level Pro Dive inside
here.
Now when I say next flow product for example let's say you have a 20
dollar product you have a 50 dollar
product you have 1000 dollar product.
Okay.
You shouldn't put the expensive ones here.
This is come.
This came free after this one is going to be the next product.
Which one then the right for you.
One it should be connected
connected to the topic of your for example PDA.
And number two it shouldn't be that expensive.
So I'm going to call it the next level pro life.
OK.
So again I'm saying that I will I write it here.
If you have for example the 50 dollar products.
And for example the five hundred dollar product and at ten thousand
dollar product here don't go after
these walls.
Hey.
The one that you should focus on is gonna be just one.
So you have to plan out this product inside your trap.
You can come down here explain and design your trap a way that
pushes people toward buying this product.
For example if I want to do it I'm going to say for example I can create a
PDA if about Instagram marketing
and tell you for example one or two strategies.
And between the lines I can come up come and say All right.
I have another product that I can.
I'm going to explain for example exactly everything from A to B and for
example you can join that program
as well.
I can mention it several times in the middle maybe.
But the main part that you have to talk about.
Exactly.
Just focus on your main flow product is right at the bottom.
OK.
So it's at the end.
People came down the red this theme here at Kansas point L.P. but at
the end you can say right.
This is my gift to you for example this product was 50 dollar and then I
give it to you for 30 dollar
as a gift or a discount and you can offer them a click on this link join
there and so on.
Now this was about PDA.
How you can do it on a video.
It's exactly the same.
Right.
So for example let's say you have a video here and this is the length of
your video right.
You start to talk about whatever you want to talk about.
Again in the middle you can mention your product.
But at the end you can talk about it.
I have seen a lot of people doing very nasty and making of two for
example one or two million dollars
annually from only this a strategy.
So for example they will kind of say three ways to do something.
I'm going to teach you.
This is maybe not if you join.
So you come into the landing page and you write down your email and
maybe for example your name and
you will join the very know the webinar starts for example in two hours in
10 hours.
The next day and so on when you come and for example ten thousand
people will sign up for this list.
We'll do e-mail marketing before this webinar begin.
Let's say 1000 of them or maybe more.
They come to the webinar and they start watching the webinar.
And usually as you go forward the amount of people who watch the
webinar will decrease.
This is normal.
So if you faced something like this this is absolutely normal.
And at the end they say all right.
One thing at the beginning.
You have to mention for example at the beginning when you start talking
about whatever it is in your
PDA.
At the beginning you mentioned that if you read this till the end at the
end of this period I have planned
a rebirth for you.
You can do the same.
Here you can say all right at the end of this webinar I'm going to give a
river to the people who watch
it till the end.
OK.
It's a surprise up.
So this way you can keep people watching it.
And at the end again say for example I'm going to give you a discount to
join my other program with
only 30 dollar.
And this way you can make a lot of money same as many other people.
So this is the way this is the way that you have to plan out your next
level tradeoff.
The relative here next level product inside your free trap.
OK.
And when I say traps don't feel bad about it.
It's just what we call it.
It's actually a good thing because you're giving information additional
information a valuable thing
to people.
So people will appreciate it.
They don't they want hated.
They won't hate you.
So don't feel bad about this.
We just call it trap because of the way it looks.
People come.
You get the information and you started the e-mail marketing and you
sell them or they go out.
Right.
So more or less that was all about.
Then we just took out here quickly.
That was all about the planning the next level product.
And the next part I'm going to cut in May send the e-mail marketing
sequence that you have to use here.
It's very powerful and it's very important for you to use.
I'm going to just pointed out on the next lecture but later we're going to
focus on focus on this topic
at sales funnels and email marketing.
Right.
So that was all for this lecture.
Do not forget to ask me any question that you have and I will see you on
the next.
253. The 5 email marketing sequence
So in this lecture we are going to talk about the email marketing
sequence.
It is important very important.
And as it mentioned in the previous lecture I'm not going to just explain
everything step by step here.
I'm just going to point out to the whole concept and introduce this
strategy to you.
But And later we're going to just focus on it in the section of e-mail
marketing and say it's funds
right.
So here let me just finish in fact we said that people come they want to
join.
They want to receive your FREE VIDEO OF YOUR FREE webinar and
so on.
They write down their e-mail and their name.
OK.
So what did happen.
Let's say they downloaded this.
They didn't read it.
Let's say they join the webinar they watch it for five minutes.
They left OK.
They they get to the part that you want to sell them right.
What you have to do next.
We have to start an e-mail marketing sequence.
This sequence include five e-mails for five days.
So they signed up today.
They received e-mail.
Number one.
Write it here.
Number one.
OK.
So in this email you have to introduce yourself.
You have to show who you are.
But don't speak much about it.
Don't say for example 10 paragraphs ability to say hey for example I'm
this I've been doing that I've
been doing this and welcome for example to the to this group I'm so
happy to see you here and so on
and beside all of this you have to show them an attractive character
someone that they can connect with.
Right there see.
All right.
It's not a computer.
It's not a machine.
But it's a real person.
Same as me same as you and I can learn.
For example I have a problem.
Let's just make an example about what we are learning here.
I have a for example Instagram problem I don't know how to do
Instagram marketing.
This guy also had Instagram problem but he knows he learned and he
just passed all these obstacles and
now we can learn from this person.
Okay.
And well you have to show who you are.
But again they mentioned it.
Don't explain too much.
So welcome to the program or welcome to this e-mail list.
And for example one or two or three layers week of all neuroses I had
this problem.
It was very frustrating.
So I solved it and I'm going to tomorrow.
This is important part when you come down.
You have to push them to walk that toward opening the next e-mail that
they have to expect that.
All right.
You are going to send them another e-mail right.
So tomorrow I'm going to tell you all about it.
How for example this happened to me.
And I'm going to tell you exactly how I fixed it.
Beside that I'm going to give you for example one of my good products
or one of my top strikers is to
you for free.
But it could be inside the next e-mail that I'm going to send you
tomorrow.
Hey.
And there's nothing you can also say that.
All right the name of the email the subject is gonna be this so they can
expect or what they will see
tomorrow.
Right.
So this way you can push them toward opening email number two.
Right.
And here again you can continue.
We'll talk more about this what you have to write inside each.
Later on the sales funnel but I just wanted you to get familiar with this
stuff again.
Yeah it will push them to the next bar here.
You will push them to number four.
This is number three and number five.
And in these two e-mails number four and number five you start to sell
them the product whatever it
is maybe that 50 dollar product or something else that is good for them
useful to sell them.
Hey this is the product he uses.
And here you can use some marketing strategies to push them forward
like revived buyers or a scarcity
or curiosity.
You can use some strategies here again.
You will learn this on the upcoming lectures.
All right.
So the whole concept is like this that after they signed up you have to
send them these e-mails.
And if you have this question that you have to do it yourself No you will
just create this sequence
in that e-mail marketing service like for example may cheer MailChimp
or get a response.
You will set everything off and every time that a new person join the
system will just send all these
e-mails to them and it will more all automatically right.
So that was the whole concept behind the e-mail marketing sequence.
If you have any question write it down for me.
And if you have anything to ask about how you have to do it and what
tool you have to use.
Don't worry about it.
We'll talk about it in the e-mail marketing section and sales finance.
All right.
We will go deeper into what you have to write inside these e-mails and
you will practice together so
you can masturbate.
All right.
So that was all.
And let's go for the next picture which we are going to talk about.
We will talk about the ads.
This is important to bring people back.
And so for now that was all.
If you're ready let's go for the next lecture.
254. Bring back the visitors
All right.
So welcome to another lecture on advanced Instagram marketing.
Till now we have learned a lot of new strategies and tasks that if you do
it you will get a very good
result on selling a product using Instagram.
Now there is another thing that I want to quickly mention it.
It's a huge topic I cannot talk about right here but I'm just going to
mention it because it's important
and it can deliver.
Increase your result using these strategies.
So let me bring the page right.
So till now we created a landing page to grab e-mails and give them the
trap or the reward that we have
created.
And on that reward or trap we try to push people to buy our product.
Now some of them will click on the link and they will jump into your
product landing page.
But most of them won by now.
Here you have another opportunity.
You can use Facebook pixel or Google ads to run different kinds of ads
in different places like Instagram
Facebook YouTube and all other Web sites that are showing Google ads
you can run this kind of ad to
people who just visited your product landing page.
As I said it's a huge topic.
I cannot tell you exactly step by step how you can do this because
aborted for this you have to go and
learn retargeting for Facebook pixel and Google ads for Facebook pixel.
I.
Very quickly will show you what you have to do.
So this is as a manager.
This is Pixar.
OK.
You have to come here creative picks US installed at pixels.
It's a line of code.
You have to install it on your web page on the landing page that you
want to track people.
And then Facebook will start tracking them.
OK.
Then you can come here and go to ads manager create an ad and tell
people that my custom orders.
You can also go to the audiences and create go there right now create
an audience.
People who just visited this space ok in the custom audience
that website traffic and here all you have to select your pixel and all for
example the site visitors
who viewed a page.
You can create an event inside your pixel and say people who view this
page.
I want to target them and later you create an ad and target these people
and you can show them ad on
Instagram and Facebook that hey this is a product that is so just come
back the way.
Right.
So this is a very powerful strategy.
I think somewhere here I had Google Earth.
I don't have it now.
Anyway it's a very powerful strategy that you can use but it is huge you
have to go after it and learn
more about it.
I cannot talk about it in one lecture.
It's it's completely a different course.
OK.
You need to learn fix Facebook retargeting and pixel.
And also you have to learn Google ads inside Google ads again.
We have some option that it will give you a code.
You have to install it or paste it into your Web site.
And that code will track people and you can for example show those
people a video on YouTube and they're
searching for something.
This is very huge and very helpful.
A lot of people are making a lot of money using just this simple
technique.
All right.
So that was all for this part.
If you have any question write it down for me.
And again I'm proud of you that you are fighting this course till now.
Not everyone will spend this time to educate themselves.
Great work.
And we'll see you in the next lecture.
255. Sell the next level product
All right.
So welcome to the next lecture on an advance Instagram marketing.
And in this part we're going to talk about the next level product.
Okay I mention this phrase before in couple of lectures before but right
now I'm going to show you exactly
how it will launch and how you have to keep doing this.
Okay.
So again I'm going to repeat myself from the past couple of lectures.
Let's say you have a prior life that cost 50 dollars.
The next one is going to cost for example five hundred dollar and the
next one is going to cost for
example one thousand dollars.
Right.
So you have these two type of products three different prices and the
whole system will work this way.
Let's say for example here are the traffic.
Here are the people Kia
and what you had to do at the beginning.
We had to create a truck.
OK.
Now this is a traffic and here you show them
the gift that you are.
OK.
This is the reward.
You will tell people OK get this gift from here.
Download for example the PDA.
Join our webinar on a song.
And what will happen.
People will fall into this system right at the end of your trial.
You are going to place your product number y which is the 50 dollar.
OK.
So some people will jump in to your next for example sale and they will
buy your next product.
OK.
Again you can't.
After they bought that you can more on the next one.
The same vetting that you did the same way that sold product number
one inside the track.
You can do the same thing with product number two
inside product number one.
So you can play safe place a product number two high quality inside
product number one and little by
little some of these people will also jump into the next level.
They might the next they buy the next product.
The same goes with product number 23.
Right.
So you have to plan out product number here but you have to put its
inside product number to talk about
it and mention it.
And this then U.S. trade.
This is asking for for example if you have a content.
If for example I want to do it a quick courses I create for example
content online I can plan out there.
But it is also possible to make some changes and apply this system for
example if you want to sell shoes
you can do if you don't need to sell for example a 300 dollar shoes to a
person who joined your email
list.
Okay you have to for example try to convince that person or buy this
product.
Okay.
When they bought for example for example when they spend one
hundred dollar on your website then you
can go and talk about next month.
Usually I see this a lot of people come and they want to sell the 1000
dollar product directly to the
people up here.
They don't.
The problem is that first of all they don't know you
and they can't connect with you they can not relate with you.
And this is a big problem.
Also they don't believe in the system.
This is the other one.
They don't believe in the system that if it is working if it is not they have
doubts.
This is important.
This is important they have doubts.
They don't know what to do.
They don't know.
This is kind of scheme or not this is good product or not.
Can they believe or trust your brand or not.
So with this system you can first of all create an attractive character.
Show them that.
All right.
I'm a person or this brand is something that you can trust.
And it will help you.
It will deliver good quality products to you and you can just use this they
can receive a lot of benefits
from these products and they're amazing.
All right.
So this is the whole concept.
You can take notes throw these things for yourself so don't forget it.
And again if you have any questions just let me know and I will see you
in the next part.