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Marketing Management 2016

This document contains 8 questions related to marketing management for an exam. Question 8 is worth 20 marks and asks students to answer any two of three sub-questions about branding, pricing, and advertising. The other questions, worth 10 marks each, cover topics like the definition and core concepts of marketing, the need for marketing in non-profit and government organizations, the consumer buying process, the importance of market segmentation, the basis for positioning, the concept of product mix, and a short note on online marketing, personal selling, or channels of distribution.

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Venkatesh Badiger
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21 views2 pages

Marketing Management 2016

This document contains 8 questions related to marketing management for an exam. Question 8 is worth 20 marks and asks students to answer any two of three sub-questions about branding, pricing, and advertising. The other questions, worth 10 marks each, cover topics like the definition and core concepts of marketing, the need for marketing in non-profit and government organizations, the consumer buying process, the importance of market segmentation, the basis for positioning, the concept of product mix, and a short note on online marketing, personal selling, or channels of distribution.

Uploaded by

Venkatesh Badiger
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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*0247* 0247

Second Semester 5 Year B.B.A.LL.B. (Hon’s) Examination, June/July 2016


MARKETING MANAGEMENT

Duration : 21/2 Hours Max. Marks : 70

Instructions : 1. Answer Q. No. 8 and any five of the remaining questions.


2. Q. No. 8 carries 20 marks and the remaining questions
carry 10 marks each.
3. Answers should be written either in English or Kannada
completely.

Q. No. 1. What is Marketing ? Explain core marketing concepts.


ÊÜÞÃÝoWÝÄPæ Gí¨ÜÃæà®Üá ? ÊÜÞÃÝoWÝÄPæ¿á ÊÜáãÆ
±ÜÄPÜƳ®æ¿á®Üá° ËÊÜÄÔ.

Q. No. 2. Explain the need of Marketing in non profit and government


organisations.
ÇÝ»ÜÃÜ×ñÜ ÊÜáñÜᤠÓÜÃÜPÝÄ ÓÜíZo®æWÜÙÜÈÉ ÊÜÞÃÝoWÝÄPæ¿á AÊÜÍÜÂPÜñæ¿á®Üá°
ËÊÜÄÔ.

Q. No. 3. Explain Consumer buying process.


WÝÅÖÜPÜ SÄà© ±ÜÅQÅÁá¿á®Üá° ËÊÜÄÔ.

Q. No. 4. Explain the importance of market segmentation.


ÊÜÞÃÜáPÜpær ËíWÜvÜOæ¿á ÊÜáÖÜñÜÌWÜÙÜ®Üá° ËÊÜÄÔ.

Q. No. 5. Explain the basis for positioning.


Óݧ¯àPÜÃÜ|¨Ü B«ÝÃÜWÜÙÜ®Üá° ËÊÜÄÔ.

Q. No. 6. What is product mix ? Explain the concept of product mix.


ÊÜÓÜᤠËáÍÜÅ| Gí¨ÜÃæà®Üá ? ÊÜÓÜᤠËáÍÜÅ|¨Ü ±ÜÄPÜƳ®æ¿á®Üá° ËÊÜÄÔ.

P.T.O.
0247 *0247*
Q. No. 7. Write short note on any two of the following : Marks : 2×5=10
PæÙÜX®Ü ¿ÞÊÜâ¨Ý¨ÜÃÜã GÃÜvÜPæR ÆZá q±Ü³~ ŸÃæÀáÄ :
a) Online Marketing.
B® Çæç® ÊÜÞÃÝoWÝÄPæ
b) Personal Selling
Êæç¿áQ¤PÜ ÊÜÞÃÝo
c) Channels of Distribution.
ÖÜíbPæ¿á ÊÜÞWÜìWÜÙÜá.

Q. No. 8. Write any two of the following : Marks : 2×10=20


PæÙÜX®Ü ¿ÞÊÜâ¨Ý¨ÜÃÜã GÃÜvÜPæR ŸÃæÀáÄ :
a) What is Branding ? Explain the benefits of Branding.
¸ÝÅ$ÂíwíW Gí¨ÜÃæà®Üá ? ¸ÝÅ$ÂíwíW ®Ü ÇÝ»ÜWÜÙÜ®Üá° ËÊÜÄÔ.
b) What is price ? Explain the process of setting the price.
¸æÇæ Gí¨ÜÃæà®Üá ? ¸æÇæ¿á®Üá° ¯«ÜìÄÓÜáÊÜ ±ÜÅQÅÁá¿á®Üá° ËÊÜÄÔ.
c) What is Advertisement ? Explain advantages of Advertisement.
hÝ×àÃÝñÜá Gí¨ÜÃæà®Üá ? hÝ×àÃÝ£®Ü A®ÜáPÜãÆñæWÜÙÜ®Üá° ËÊÜÄÔ.

________________

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