CONTENT

CHAPTER PARTICULARS PAGE NO

Chapter 1 Introduction to the project

Chapter 2 Introduction of TLS
Chapter 3 Various investment sector
Chapter 4 Objectives of the study
Chapter 5 Introduction to insurance
Chapter 6 Research methodology
Chapter 7 Data analysis and interpretation
Chapter 8 Findings
Chapter 9 Conclusions
Chapter 10 Reference
 Introduction to the project
Investment decisions hold a pivotal role in shaping the financial landscape of individuals and businesses
alike. As the global economy continues to evolve, investors are presented with an ever-expanding array of
investment options, each with its unique set of risks and rewards. Among these options, private insurance
companies have emerged as an increasingly attractive avenue for investment, offering the promise of
diversification and potential financial gains.

The rise of private insurance companies as a viable investment option can be attributed to several factors.
Firstly, the modern financial market landscape has witnessed a growing interest in alternative investment
vehicles, seeking to provide investors with non-traditional means to achieve their financial objectives.
Private insurance companies, with their diverse portfolio of insurance products, asset management
capabilities, and steady cash flows, have gained prominence as a distinctive and potentially lucrative choice
for investors looking to diversify their investment portfolios.

Moreover, private insurance companies, as non-publicly traded entities, often operate with more flexibility
and less stringent regulatory requirements compared to their publicly traded counterparts. This flexibility
allows them to explore investment opportunities beyond traditional financial instruments, such as stocks
and bonds, potentially unlocking unique returns for their investors.

The motivations driving investors towards private insurance companies are multifaceted. Some investors
may be drawn by the promise of stable, long-term returns, while others may be enticed by the potential for
capital appreciation. Additionally, the perceived level of risk associated with investing in private insurance
companies may vary depending on the investor's risk tolerance and financial goals.

Given the growing significance of private insurance companies in the investment landscape, it becomes
imperative to understand investors' attitudes and preferences towards this asset class. By gaining insights
into the factors that influence their investment decisions and their perceptions of the benefits and risks
involved, both investors and private insurance companies can make more informed choices.

Therefore, this research aims to delve into the realm of investment options and explore investors' attitudes
towards investing in private insurance companies. By combining quantitative survey data and qualitative
insights from interviews, this study seeks to shed light on the driving forces behind investors' decisions,
their risk perceptions, and the role private insurance companies play in their investment strategies. The
findings of this study will not only enrich the understanding of investor behavior but also provide valuable
insights to private insurance companies, enabling them to tailor their offerings to better align with investors'
preferences and needs.

In the subsequent sections, we will review existing literature on investment options, investor behavior, and
the relevance of private insurance companies in the investment landscape. We will then elaborate on the
research methodology, data collection techniques, and analytical tools employed to achieve our research
objectives. Ultimately, this study aspires to contribute to a more comprehensive understanding of the ever-
evolving investment landscape, benefiting both investors and private insurance companies in their pursuit
of financial prosperity.
 COMPANY PROFILE

Company profile:

The Leading Solutions is the one stop solution provider for all the financial needs. The objective is to
serve the customers with the best solution for directing their finances in the most profitable direction. TLS
mainly deals with 5 services.

Company facilitate various trainings and development programs with top B-schools and they have already
trained thousands of interns till date. they have liaison with more than 50 universities in India with the base
size of 800 and above campuses. keeping in mind the most critical needs in today's context, they have
emerged as a service partner of various bank providing one stop solution offering a gamut of

TLS has 363 clients and they also provide 984 interns certified.

Service provided by TLS:

1) Consulting service:

TLS run consultancy firm. TLS offers due diligence services to businesses for their important decisions
such as mergers, investments, and expansion into new areas. They also help identify new sources of
benefits and minimize risks. The services they provide include corporate development and finance,
investment, people and management, new market/partner/vendor analysis, operations, and technology.

2) Taxation service:

TLS offers comprehensive taxation planning services to guide clients in managing their business's tax
obligations. Additionally, TLS provides valuable insights on taxation that assist clients in effectively
navigating the tax regime for their business.

3) Accounting service:

Accounting involves recording and organizing financial transactions and presenting the results in reports. It
is a professional task that requires expertise and experience. One aspect of accounting focuses on creating
general-purpose financial statements that follow accepted accounting principles (GAAP) for external
distribution. TLS has extensive industry experience, offer tailored accounting solutions to the clients.
4) Portfolio management:

TLS assisting individuals in diversifying their investments to minimize risk and maximize returns.

5) Recruitment service:

TLS recognizes the importance of employees as the backbone of an organization and offers recruitment
services to find the right candidates. Our process involves filtering candidates based on your specific
requirements. TLS conduct internal and external job analysis and conduct interviews on customer behalf,
providing assistance in recruitment planning.

Mission of TLS

To assemble a world class business through high quality and genuine budgetary arrangements upheld by
sharp research and master group. The arrangements are conveyed by specialists who comprehend the
particular yearnings of each customer.

Vision:

TLS aim is to shift investors from traditional to diversified investment decisions, offering greater choices
and maintaining a high level of customer satisfaction. They strive to be the most valuable asset for each
client, expanding our market share year after year.

EMPLOYEE STRUCTURE OF THE COMPANY:

Director: Mr. Himalaya Sethi

Regional business head: Mr. Chinmay Tiwari

Regional sales manager: Mr. Akash Chaudhary

Assistant corporate sales manager: Amritanshu Anand

3C report of the company:

COMPANY CUSTOMERS:

 TLS provide service to every individual whenever needed. All the financial and not
financial organization who’s income gainer.

COMPETITORS:

 In Splore Consultants.
 Agile Capital Services.
 AIM India.
 Deloitte.
 Tata Consultancy Services
S.W.O.T Analysis of the Company
Strength:

Located at the Delhi Netaji Subhash Place, Pitampura, New Delhi, so availability of consultants
are more.

TLS has 363 clients and they also provide 984 interns certified.

Weakness:

There are lot of other consultancy service in Delhi, they have an strong competition.

Opportunity:

TLS has an popularity for interns.

Chance to got PPO.

Chance to Grab Travel offer

Threats:

As many other most popular consultancy services are working same, so they have an threats to lost
customers.
 VARIOUS INVESTMENT SECTORS

Banking sector –

 The banking sector is an industry and a section of the economy devoted to the holding of financial
assets for others and investing those financial assets as a leveraged way to create more wealth.
 Reserve Bank of India (RBI) is empowered to regulate, control, and inspect the banks in India.
 Banking industry is the backbone of India's financial services industry.
 Country has several public sector, private sector, foreign, regional rural and urban/rural
cooperative banks.
 Financial instrument in the banking sector-
 FD
 RD
 Fixed Deposits (FD) and Recurring Deposits (RD) are both financial instruments that allow people
to earn interest on their investments.....The minimum principal deposit required for an FD and RD
also varies for different banks. There are different Recurring Deposit schemes available to people.

Investment in Gold –

 Gold is considered a safe investment Gold.

 Gold is supposed to act as a safety net when markets are in decline since the price of gold
doesn't typically move with market prices.
 It can be considered a risky investment as well, as history has shown that the price of gold does not
always go up, particularly when markets are soaring.
 Investors typically turn to gold when there is fear in the market and they expect prices of stocks
to go down.
 It is most preferred investment in India.

Stock Market-

 SEBI is the regulator of stock markets in India

 Stock markets in Indian are-National Stock Exchange
 Bombay Stock Exchange
 Stock market is a place where shares of pubic listed companies are traded.

Mutual Funds

 Mutual funds are operated by professional money managers.

 It is a type of financial vehicle made up of a pool of money collected from many investors to invest
in securities.
 Managers invest in stocks, bonds, money market instruments, and other assets.
 Managers allocate the fund's assets and attempt to produce capital gains or income for the
fund's investors.
 A mutual fund's portfolio is structured and maintained to match the investment objectives stated in
its prospectus.

Real Estate Investing –

  Buying and owning real estate is an investment strategy that can be both satisfying and lucrative.
 Real estate is a tangible asset.
 Real estate has three basic categories-residential, commercial and industrial.
 It requires a lot of money to invest

Post Office Saving Schemes –

 Post Run by Central Government

 The post office savings account is a deposit scheme provided by the post office throughout India
The account can be transferred from one post office to another.
 A post office savings account requires a minimum balance of Rs. 20 to open the account.

Public Provident Fund.-

 Public provident fund is a popular investment scheme among investors courtesy its multiple
investor-friendly features and associated benefits
 It 1s a long-term investment scheme popular among individuals who want to earn sign but stable
returns.
 A minimum of Rs. 500 and a maximum of Rs. 1.5 Lakh can be invested in a provident fund
scheme annually.
 Indian citizens residing in the country are eligible to open a PPF account in his/her name 8

Government Bond –

 A government bond is a debt security issued by a government to support government spending and
obligations.
 Government bonds can pay periodic interest payments called coupon payments.
 The multiple variants of Government bonds are below –

Fixed-rate bonds

Floating Rate Bonds (FRBs)

Sovereign Gold Bonds (SGBs)

Insurance –

 The insurance sector is made up of companies that offer risk management in the form of insurance
contracts.
 The basic concept of insurance is that one party, the insurer, will guarantee payment for an
uncertain future event.
 Financial services offerings in this segment are primarily offered across two categories:

General Insurance (automotive, home, medical, fire, travel, etc.)

Life Insurance (term-life, money-back, unit-linked, pension plans, etc

OBJECTIVE OF THE STUDY
 OBJECTIVES OF THE STUDY

OBJECTIVES OF THE STUDY:

 To know the investor’s attitude towards investment in private insurance industries.

 To study the important parameters that investors think about before investing in insurance
products.
 To know the different types of investment options available in the market.

PURPOSE OF THE STUDY:

 The study aims at understanding the market of Insurance. Insurance being one of the most
Important Financial Product in the market, still has not reached a more number of
customers.
 The study also aims to understand various Life Insurance Products.
 The main motive of the study is to understand the various factors that affect the customers
Decision in buying a Life Insurance Policy.
 The study also aims to understand the various types of products provided by The leading
solutions
DATA ANALYSIS
 Data Analysis and Interpretation
1.

Interpretation: I found that out of 25 respondent 56% are the age group of 18 to 30 years, and the 32% are
30 to 50 years age and the last 12% are the below 18 years group.

2.

Interpretation: Here I found thet the 40% respondent are getting income twenty thousand to forty thousand
and the 44% respondent are got income 20 thousand to 40 thousand and the rest of the respondent are
getting income above 40 thousand.
3.

Interpretation: It seems that 48% respondent are completed the graduation level,32% are completed HS
and 12% respondent are completed the post -graduation level, and the rest of the respondent are 10th pass.

4.

Interpretation: From this survey questions I found that the maximum respondent (88%) are invested in
financial instrument and the rest of the respondent are not invested.
5.

Interpretation: from tis questions I found that 50% respondent are invested in stocks and the others as
follows the chart.

6.

Interpretation: I found that 92% respondent is aware of private insurance companies the rest of 8% people
are not aware of private insurance company’s.
7.

Interpretation: 28% people are considering the tax implications for investing and the other 28% are
considering the potential risk and the 24% are consider the risk factor and the rest the respondent are
considering the liquidity factors.

8.

Interpretation: When I survey I found that 52% respondent are like to invest in mid term goals and the 28%
are like to invest in short term goals and the rest of the respondent are like to invest in long term goals.
FINDINGS
 FINDINGS

 The majority of respondents have invested in financial instruments or asset classes, while a few
respondents have not invested.
 Most respondents are aware of private insurance companies as an investment option.
 Majority of the respondent like to invest in stock.
 Majority of the respondent are invested in mid-term goals
 From their investment the investor equally consider the factor for potential return and tax
implications and also risk level.
CONCLUSION
 CONCLUSIONS
In conclusion, the study reveals that investors have varying levels of familiarity and attitudes towards
private insurance companies. While some view them positively, others have reservations. Factors such as
potential returns, risk levels, and liquidity influence investment decisions. Investors appreciate the
potential stable returns and diversification benefits of private insurance, but concerns about risks and lack
of liquidity exist. To attract investors, private insurance companies should address these concerns, enhance
transparency, and simplify products. Overall, the study provides insights for investors and companies to
make informed decisions and promote growth in the private insurance sector.
REFERENCES
 REFERENCES
 https://www.theleadingsolutions.com/

 https://www.studocu.com/in/document/guru-gobind-singh-indraprastha-university/bcomhons/
amandeep- singh-internship-project-report/35349931

 https://www.studocu.com/in/document/sri-balaji-university-pune/mba-marketing/a-study-on-
investment- options-and-investor-s-attitude-towards-investment-in-private-insurance-companies/
63827840

 file:///C:/Users/hp/Downloads/A%20study%20on%20investment%20options%20and%20investor
%20s%2 0attitude%20towards%20investment%20in%20private%20insurance%20companies
%20(5).pdf