Market Structures
Market Structures
1. Perfect competition:
It is a market structure where large number sellers and buyers are involved in buying and
selling of goods at equilibrium price which is fixed by the industry. Good sold in this market
are homogenous in nature and have no substitutes. Sellers are price takers as they sell their
products at equilibrium price only. This market is hypothetical and is myth as no such market
exists actually. It is based on number of hypothetical conditions like no transport cost, no
advertisement cost, full knowledge of markets among buyers and sellers etc.
2. Imperfect competition:
a. Monopoly:
it is a market structure where only singer seller exists with number of buyers. The goods sold
by monopolist have no close substitute so cross elasticity of demand is zero in this market.
The goods sold are generally of special kind. Monopolist, being the single seller, carries price
discrimination and sells the same product to many buyers at different rates. There are many
types of monopoly such as legal, natural, technical, pure monopoly.
b. Monopolistic competition:
It is a market where are there are many sellers and buyers who are engaged in selling and
buying goods. This market is a combination of perfect competition and monopoly. Prof.
Chamberlin gave term’ Group ‘to this market as it has independent policies still competes in
the open market. No entry is restricted in this market. This market deals in differentiation
goods which are not exactly identical. Selling cost is the main feature of this market as
without advertisement this market cannot sustain.
C. Oligopoly:
This market structure has a few sellers and many buyers. The sellers in this market have
interdependence policies and compete with each other with competitive nature. Survival is
difficult in this market as competition is tough and there is reaction of each seller for other
seller’s action of policies. Price rigidity is the main feature of this market. Cartel is an
example of such as market.
From above figure it is clear that there is no supply if price is below OP. At priceless
that OP the firm will not be covering its average variable cost (AVC).At OP price OM is the
supply. In this case firm’s marginal revenue and marginal cost cut each other at A, OM is
equilibrium output. If price goes up to OP1 the firm will produce OM1 output. This is firms
short run supply curve starts from A upwards i.e. line AB.
So that position of marginal cost curve will determine the supply curve which is
above the minimum average variable cost. The point where minimum average cost is equal to
marginal cost is called optimum production. Thus long run supply curve of a firm is that
portion of its marginal cost curve that lies above the minimum point of the average cost
curve.
Q.4. How can an firm / industry attain Short run under perfect
competitions?
Short Run equilibrium :Short-run is a period of time in which all factors of production
cannot be changed. Some factor will remain fixed. In short period equilibrium following two
conditions should be satisfied for the firm.
1. The Marginal Revenue (MR) is equal to Marginal Cost (MC) i.e. MR=MC
2. The Marginal Cost (MC) curve should cut Marginal Revenue (MR) curve from
below.
In the short run different following equilibrium position are settled down.
A. Super Normal Profit (AR > AC):Super normal profit is also known as Abnormal Profit.
The firm is in equilibrium at point E where MR=MC. With OQ as the equilibrium output.
OP is the price. Average Revenue is EQ and Average Cost is BQ. Therefore profit can be
calculated as follow :
B. Loss (AR < AC) :When Average cost is more than Average Revenue firm makes loss.
The loss of firm shown in following figure :
Average revenue is less than Average cost (AR < AC) the firm is making loss. Thus firn
in above figure suffer losses which are PABE.
C. Normal Profit (AR = AC) :The firm at equilibrium will make normal profit if at
equilibrium point AR=AC i.e. AC curve is tangent to AR.
Q.5. How can an firm/ industry attain long run under perfect
competitions?
Long Run Equilibrium :Long run is a period on which all factors of production are variable.
When some firms are earning super normal profit (AR > AC) in the short run it attracts large
number of firms into the industry. As a result output increases resulting in fall in market price
and supernormal profit will be wiped away and the normal profit will continue in the long
run.
When some firm suffers losses (AR <AC) in the short run they start leaving industry
in the long run. Reduction in the number of firms leads to contraction of industry’s output. As
a result price increases and due to this all losses will be wiped away and only normal profit
will continue in the long run.
In long run the firm is in equilibrium at the point where the LMC = LMR at the same
time LAC = LAR. If it is assumed that all the firms are facing the similar cost conditions all
the firms are in equilibrium at the point where all will earn only normal profit with LAC =
LMC = LAR = LMR
Q.6. What does monopoly mean? What are the features of monopoly
market?
The word ‘Monopoly’ is derived from two words ‘Mono’ which means single and ‘Poly’
which means sellers. Hence monopoly is a market situation in which there is one seller of
product who controls the entire market supply’
1. Single producer or seller: Monopoly is the market structure where only one seller is
involved in business activities. He has full control over his business. He is the sole
authority to take decision regarding production and pricing policies.
2. No Distinction between Firm and the industry: In this market there is no distinction
between firm and industry as it is featured with one seller. There are no competitors. So
the distinction between firm and industry disappears.
3. No close substitute: Monopoly market does not face competition there is no close
substitute available for his product. The monopolist produces all the output in a market.
4. Absence of competition: There is no competition for monopoly. So the product sold by
monopolist has no substitute or complementary product. Cross elasticity of demand is
zero in monopoly market.
5. Price maker: Monopoly is a price maker being having control over his business. He does
carry price discrimination by charging various prices to different consumers.
6. Complete control : Monopoly has complete control over the production and market
supply. Decision about production is the sole decision of his. Entry to new firms are
restricted.
7. Downward Sloping demand curve : Monopolist faces a downward sloping demand curve
which indicates that it can sell more at a lower price.
Q.8. Explain price and output determination in the short run under
monopoly.
Short Run Equilibrium :
1. Super Normal Profit : If the Average Revenue (AR) is greater than Average Cost (AC)
(AR > AC) the monopoly firm will earn supernormal profit. Profit of monopolist is
shown in following diagram.
3. Normal Profit :The monopoly firm at equilibrium will make normal profit if at
equilibrium point AR=AC i.e. AC curve is tangent to AR.
Q.9. Explain price and output determination in the long run under
monopoly.
Long Run Equilibrium : Monopoly is associated with profits and it is called monopoly
profit. This applies to the long run equilibrium under monopoly. The monopolist will always
make profit in the long run where monopolist is not under pressure to operate on the existing
plant scale.
Above diagram shows the profit of monopolist in long run. Monopolist produced and
sold OQ quantity at price OP. For this output long run average cost (LAC) is CQ and total
cost is OBCQ while total revenue OPAQ. In long run monopolist earn profit area BPAC.
Unit II. : Market structure: Pricing and Output Decisions under imperfect
completion.
1. Explain features / characteristics of monopolistic competitions.
2. Explain the short run equilibrium of a firm under monopolistic competitions.
3. Explain the long run equilibrium of a firm under monopolistic competitions.
4. Discuss the role of advertising in monopolistic competition.
5. Explain the features of the oligopoly in brief
6. Explain the Price and Output Determination Under collusive oligopoly market. /
Illustrate Cartel in the model oligopoly.
7. Explain the Paul Sweezy model of price rigidity. / Explain the kinked Demand Curve
Model.
8. Explain the types of Price Leadership.
9. Distinguish between perfect competitions and monopolistic competitions.
10. Distinguish between Monopoly and monopolistic competitions.
4.Free entry and exist : In a Monopolistic competition it is easy for the new firms to enter
and the existing firm to leave it. Free entry means that when in the industry existing firms
are making supernormal profit new firms enter in the industry and the losses will compel
them to leave the industry or group.
5.Absence of Interdependence : Under Monopolistic competition firms are large but not
their size. They are too small. It means every firm has its own policies like production,
output, price policy etc. Thus the policy of an individual firm cannot influence the
policy of other firms which means all firms are independent but not interdependent.
6.Concept of Group : In Monopolistic Competition the word ‘industry’ loses its significance
as Prof. Chamberlin has used the word ‘Group’ which means number of producers
whose goods are fairly close substitutes.
7.Nature of Demand Curve :-In a Monopolistic competition the demand curve slopes
downward from left to right, which an individual firms can sell more by lowering price. DD
curve of monopolistic always slopes negatively.
2. Losses : If the Average Revenue (AR) is less than Average Cost (AC) (AR < AC) the
monopoly firm will suffer from losses. Loss of monopolistic firm is shown in following
diagram.
Above diagram shows the normal profit of monopolistic firm in long run.
Monopolistic firm produced and sold OQ quantity at price OP. For this output long run
average cost (LAC) is AQ and total cost is OQAP while total revenue OQAP. In long run
monopolist earn profit area BPAC.
Advertising makes consumers more fully informed about product and firm. In
addition advertisement allows new firms to enter more easily because advertisement gives
entrants a way to attract customers from competitors.
Q.6. Explain the Price and Output Determination Under collusive oligopoly
market. / Illustrate Cartel in the model oligopoly.
Collusive Oligopoly : The term 'collusion' implies to 'play together'. When firms under
oligopoly agree formally not to compete with each other about price or output, it is
called collusive oligopoly. The firms may agree on setting output quota, or fix prices or limit
product promotion or agree not to 'poach' in each other's market. The completing firms thus
from a 'cartel'. The members of firms behave as if they are a single firm.
There are two forms of cartel:
1. Cartel aiming at joint profit maximization
2. Cartel aiming at sharing of the market
Each of the form of the model is discussed below :
1. Cartel aiming at joint profit maximization :
In this form of cartel the aim is to maximize joint industry profits. A central
administrative agency decides total quantity to be produce, price, allocation of output
among each firm and distribution of profit among each firm.
In order to maximize joint profits central agency will apply marginal list rule i.e.
equate industry marginal cost and industry marginal revenue curve.
In above figure the industry demand curve DD consisting of two firms. Marginal cost
curve (MC) is obtained by the horizontal summation of MCA and MCB. So the MR curve and
MC curve which are identical. The cartel's MR curve intersects the MC curve at point E.
Profits are maximized at output OQ, where MC = MR. The cartel will set a price OP, at
which OQ, output will be produced and demanded.
Once the allocation is done in such a way that the marginal cost o each firm is equal,
i.e. MCA = MCB = MR. The total output produced by firm A and B would be determined
points EA and EB respectively. Thus firm A produce OQA and firm B produce OQB level of
output. Therefore total output is the sum of individual output of A and B i.e. OQ = OQA +
OQB .
It is considered that firm A is low cost firm then firm A makes profits equal to PNML
while firm B makes profit PRST. The maximum joint profit is obtained by summing the
individual profit of the firm.
Consider two firms A and B form a cartel in industry. DD is the market demand curve
and MR is the corresponding marginal revenue curve. MC curve obtained by the horizontal
summation of MCA and MCB. at the equilibrium point E, where MC=MR the cartel will
achieve maximum profits. The total equilibrium output will be OQ and price OP.
The total output of firm A will be OQA and of firm B will be OQB. Thus total output
in the industry will be,
OQ = OQA + OQB
The total output OQ is obtained by drawing a line parallel to X- axis from point E that
intersect MCA at point EA and MCB at point EB. Thus each firm sells output at monopoly
price OP. This is called as market sharing cartel.
Q.7. Explain the Paul Sweezy model of price rigidity. / Explain the kinked
Demand Curve Model.
The Kinked demand curve model was developed by Paul Sweezy (1939). According
to him, the firms under oligopoly try to avoid any activity which could lead to price wars
among them. The firms mostly make efforts to operate in non price competition for
increasing their respective shares of the market and their profit. An analytical device which is
used to explain the oligopolistic price rigidity is the Kinked Demand Curve.
Mr. Paul Sweezy used two demand curve concepts to explain the model. These are
reproduced below:
Diagram:
Explanation:
Price increase. If an oligopolistic raises the price of his products from 10 per unit to 12 per
unit, he loses a large part of the market and his sale comes down to 40 units from 120 units.
There is a loss of 80 units in sale as most of his customers are now purchasing goods from his
competitor firms who are selling the goods at 10 per units. So an increase in price above the
prevailing level-shows that the demand curve to the left of and above point B is fairly elastic.
Price reduction. If an oligopolistic reduces the prices of its goods below the prevailing price
level BM (10 per unit) for increasing his sales, his competitors will also match price changes
so that their customers do not go away from them. Let us assume that Oligopolist has lowered
the price to 4 per unit. Its competitors in the industry match the price cut. The sale of the
oligopolist with a big price cut of 6 per unit has increased by only 40 units (160 - 120 = 40).
The firm does not gain as the total revenue decreases with the price cut. The BD/ portion of
the demand curve which lies on the right side and below point B is fairly inelastic.
Rigid Prices. The firms in the oligopolist market 'have no incentive to raise or lower the
prices of the goods. They prefer to sell the goods at the prevailing price level due to reaction
function. The price BM (10 per unit) will, therefore, tend to remain stable or rigid, as every
member of the oligopoly does not see any gain by lowering or raising the price of his goods.
Assumptions:
(a) There are two firms A and B in the market.
(b) The output produced by the two firms is homogeneous.
(c) The firm 'A being the low cost firm or a dominant firm acts as a leader firm.
(d) Both of the firms face the same demand curve.
(e) Each of the two firms has an equal share in the market.
The price and output determination under price leadership is now explained with the
help of the diagram below.
Diagram:
In above figure DD1 is the demand curve which is faced by each of the two firms. MR
is the marginal revenue curve of each firm. MCA is the marginal cost of firm A and MCB is
the marginal cost of firm B. It is assumed that the firm A is a low cost firm than firm B. As
such the MCA lies below MCB.
The leader firm using the marginalistic rule of MC = MR is in equilibrium at point E. The
firm A maximizes profits by selling output OM and setting price MP. The firm B is in
equilibrium at point F where MCB = MR. The firm B maximizes profits by producing ON
output and selling it at NK price. The firm B has to compete firm A in the market, if the firm
B fixes the price NK per unit, it will not be able to compete with firm A which is selling
goods at MP price per unit.
Hence, the firm B will be compelled to follow the leader firm A. The firm B will also
charge MP price per unit as set by the firm A. The firm B will also produce QM output like
the firm A. Thus both the firms will charge the same price MP and sell each of them OM
output. The total output will thus be twice of OM.
The firm A being the low cost firm will maximize profits by selling OM output at MP
price. The profits of the firm B is lower than of firm A because its costs of production is
higher than of firm A.
MARKETS STRUCTURE
Perfect Monopoly Monopolistic Oligopoly
Competition competition
Numbers Large sellers and Single seller and Many sellers and A few sellers
large buyers large buyers many buyers and large buyers