Hull City Council

Corporate Plan 2018-2022

 Foreword services mean that we cannot continue
Over the past five to run the council in the way that we
years Hull has have done given the reduction in grant
funding from government. Some things
transformed into a will need to change with partnership
working and innovate approaches
nationally becoming increasingly important.
In response the council will continue to
recognised and reshape its services, looking at ways in
celebrated city, while which we can deliver services and
achieve better outcomes more
at the same time efficiently and in new ways.
Increasingly this will involve closer
responding to all of working with partners across all sectors
to find joint solutions. It will also enable
the challenges faced maximising the value of public spend to
the local economy, alongside greater
by the public sector. efficiencies through closer working
Hull is rapidly moving towards across public sector organisations.
becoming a net contributor to the This Corporate Plan sets out our overall
regional economy. Delivery of Green vision, priorities and values for the next
Port Hull and UK City of Culture 2017, four years. This will guide everything
have provided a platform that has set in we will do as an organisation and how
train an economic investment profile to we will go about it as we work towards
rival any city in the Northern securing a positive and sustainable
Powerhouse and Yorkshire Devolution future for the city, through decisive
Agenda. Population, the economy and leadership and the development of
visitor numbers have also continued to inclusive partnerships and
grow, all of which has led to a new communities. It focuses on major
degree of confidence and self-belief. issues that require specific attention
Challenges remain in Hull for those rather than listing every activity that we
most vulnerable or ‘distanced’ from undertake. The Corporate Plan helps
engagement and excluded from the us target limited resources and
benefits of economic success. provides a framework against which we
Demands on key services such as can assess our progress.
children’s and adults’ social care, In doing so, we will work jointly with
housing, transport and education also people and organisations to tackle
continue to grow. This places ever inequality and focus on the
greater strains on budgets, which fundamentals: providing reliable
continue to reduce due to year on year services, building resilient and
reductions in government funding. connected communities, supporting
The council does not face these employment and decent jobs,
challenges alone – they are an issue for protecting the public especially
the entire city and region. The size of vulnerable people, reducing our impact
the budget gap, public sector funding on the environment, adapting to climate
pressures including changes to our change, and the health and wellbeing of
funding and increased demand for the population.

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Corporate Plan

3
Hull in Numbers
G Yorkshire’s Maritime City – Hull is the most per head of population is greater than the
urban, densely populated and diverse local regional average, and provides employment to
authority within the Humber and Yorkshire’s 120,000 people.
only port-city. With major sporting teams, retail,
G Creating Inclusive Growth to Benefit All – Hull
hospitality, and leisure facilities, it has a reach
is the third most deprived local authority in
of over 500,000 and over 30,000 people
England with over 20 per cent of all households
travelling into Hull to work every day.
being workless and 13 per cent of households
G A Place to Call Home – we provide services to living in fuel poverty.
over 260,700 people who live in Hull, and have
G A Learning City – we’ve over 19,400 primary
seen continuous growth over the past 10 years.
school children, 13,200 secondary school
Every year we’re expecting that to grow by
children, and over 15,000 university students.
more than 400 households through continued
house building. G Managing Demands – rates of children in need
and looked after children are both
G Growing Economy – Hull’s economy is worth
approximately twice the national average.
£5,594 million, and its economic contribution

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G Proud of our City – 71 per cent of residents are G Managing with less – between 2010 and 2020,
proud to live and work in Hull, with 77 per cent the council will have lost over £130m, or 55 per
of residents thinking Hull City Council is cent, of government funding. By 2020/21 we
working towards a better city. expect funding for all spending to come from
local sources with the Government topping this
G Environmentally Sustainable – each year we
up only where necessary.
collect over 108,500 tonnes of household
waste and are able to recycle 49.5 per cent G Investing in the future – since 2013 the Council
(53,800 tonnes) to help save the environment, has invested in developing the city, with a
this is the highest rate for any city in the UK.. current three year programme of more than
£350m in roads, leisure, housing, education,
G Providing Homes – we’re responsible for over
digital and many other improvements.
24,500 homes, and every year we work with
more than 4,500 people to prevent them from G Hull’s Population – 6 per cent (158,900) are
ending up homeless. working-age, 24 per cent (63,100) are school
age, and 15 per cent (38,700) have reached
G Taking your call – we receive over one million
the national age of retirement.
call centre calls per year asking for help
through our call centre and are constantly
working to improve digital and web services.

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Hull City Council:
Fit for the Future
Hull, and the council, have been incredibly
successful in taking advantage of opportunities,
rapidly responding to public funding challenges,
and working with partners to improve outcomes.

This has been achieved while the council has G Climate change and living with water.
faced ongoing reductions in funding. The council
will continue to spend over £600m every year on
G Rising service demands and expectations of
services, but will need to adapt to meet the adult and children’s social care services.
growing costs of providing children’s and adult G Income inequality and impacts of
social care services. This will mean that some welfare reform.
things will have to change, some may stop, but
also taking advantage of opportunities to do things G Digital access and the provision of
in new and different ways. online services.
We will be increasingly working with individuals G Working more efficiently within the council and
and communities to deliver better outcomes by across partnerships.
providing preventative services rather than
spending money on putting things right once G Simplifying processes and improving the use
they’ve gone wrong. In this context the role of the of data.
wider voluntary, community and social enterprise G Future funding of local government.
sectors will become increasingly important in
developing community - based assets. In responding to these issues over the lifetime of
The council's key challenge is responding to the this plan we will not only look at the ways in which
significant increase in the gap between what it we provide services, but also consider how our
needs to spend and how much money it has relationship with people and communities in
available. The council, and city, as Yorkshire’s only providing those services needs to change.
major port faces specific challenges and Increasingly, we will shift from focussing on
opportunities in relation to exiting the European services that we provide by ourselves to those that
Union. There are also a wide range of further are either provided at no cost to the council or are
challenges as well as opportunities: accomplished in partnership with others.

G Maintaining key infrastructure and improving Based on these key challenges, risks and
the environment. opportunities, three overarching themes have
been identified for the council’s priorities over the
G Improving economic productivity, skills next four years.
and education.
G Devolution and the role of cities.

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Hull City Council: Plan on a Page
Securing a positive and sustainable future for the city, through decisive leadership
Our Vision and the development of inclusive partnerships and communities

Hull City Deliver economic growth Create inclusive, resilient Deliver organisational
Council will: that works for all and safe communities excellence by working in
partnership

Our G Investing in infrastructure, G Improving health and G Improving access through

Priorities: housing, highways and welfare digitally enabled services
the local environment
G Supporting children and G Developing new ways of
G Delivering sustained families working in partnership
cultural and leisure
G Championing education, G Making the best use of
growth
training and employment our assets and budgets
G Playing a leading role in
G Ensuring financial and
devolution for Yorkshire
social inclusion
and the North
G Working with people and
G Creating a healthy, safe,
communities to live
and environmentally
independent and safe
friendly city
lives

Our City’s G Investment and G Families and G People will have a better
Outcomes: employment will continue communities will feel safe experience when
to grow, providing and supported to live interacting with our
opportunities for all independent lives in services
quality housing
G Hull will increase its G People will receive
cultural offer and the G Children and young seamless services across
value of visitors and people will have positive Hull’s public services
tourism to the city mental health and through joint working and
wellbeing and will thrive commissioning
G Public spaces will be
in their communities
clean, vibrant, G Staff will be healthier,
sustainable, and adapted G People will have the skills more skilled, and have
to respond to climate and and qualifications to fulfil improved tools to deliver
environmental changes their aspirations for work better services
and life
G Hull’s industries and G Improved outcomes will
commerce will flourish in G People will be more be able to be delivered
a safe and fair trading active, leading healthier for the same or less costs
environment lifestyles and improving
life expectancies

We will do G Working with respect and G Focussing on G Valuing diversity and

this by: integrity communities, residents equality
and visitors

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Delivering Economic and
Inclusive Growth
Hull’s economy is worth £5 billion. The city is the
economic driver for the sub-region and with a
travel-to-work population of over 550,000 its
population is forecast to grow by over 25,000 over
the next ten years.
We have around 8,000 small and medium sized We’ve made great progress in reducing
businesses (SMEs), and are home to a number of unemployment by 7,000 since the launch of the
FTSE 100 companies. City Plan, but we still need more good jobs. Our
growing population means that we need another
People who work in good jobs generally live
6,000 jobs to reach the national average
longer, have good mental health and healthier
employment rate. Development of a more
lives. Successful and innovative businesses
inclusive economy in which everyone can play a
create wealth, provide well paid jobs and make
part and get a fair share of the rewards. This will
prosperous towns and cities. Ensuring Hull has a
require ongoing skills development and making
well-educated and skilled workforce, suitable
sure that the jobs created are good, secure,
business sites and premises and high-quality
rewarding and well paid.
infrastructure will help build an economy that
works for us all.

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Investing in infrastructure, which meets the needs of everyone, all parts of
the housing system must work together. In
housing, highways and the recognition of the relatively low land and
local environment development values in certain parts of our city, in
2015, the Council entered into a city-wide
We are working with all of the Yorkshire and Development Agreement to bring forward a
Northern Powerhouse authorities to improve our number of sites across the city for residential
infrastructure to support economic growth and development. This partnership approach to
make sure Hull continues to benefit from the development with Compendium for the Ings area
increasing amounts of national money coming into and with Keepmoat Homes for the Newington and
the region. St Andrews area will deliver over 4,000 new
Hull has significant commuter numbers flowing homes across neighbourhoods identified for
into the city from the East Riding, with more than renewal.
30,000 people travelling into the city each day for Priorities for action:
work and business. Improving transport links
locally, across the North and the UK means more G Work with city region, national partners and
rail and road improvements to get Hull properly developers to increase investment in our
connected into the mainline systems. We will transport infrastructure, maintain and improve
lobby hard to make sure the city benefits from Hull's road, rail, digital, and low carbon energy
improved trade and connections nationally and networks and improve air quality.
internationally, creating economic growth for Hull G Target our capital programme on increasing
and across the North of England. This will include
business growth opportunities.
delivery of the A63 / Castle Street programme, as
well as seeking improvements to east-west rail G Encourage private sector investment by
connections. releasing assets and using commercial
Hull's Local Plan sets out a spatial vision and property assets to generate income to support
strategic priorities that provide a framework that the provision of council services.
will enable the city to seize the opportunities G Develop strategic employment sites such as
available. The priorities and local planning policies Albion Square and Enterprise Zones to support
balance the conflicting demands of supporting
new and growing businesses.
housing and economic growth, whilst actively
protecting the city against the impacts of climate G Develop and showcase potential development
change. The council's work with the Environment opportunities, projects and activity to ensure
Agency, Yorkshire Water, the Rockerfeller we are well positioned to attract national and
Foundation, Arup and key developers on the international investment funds.
Living with Water and the City Water Resilience
Framework programmes will be fundamental to G Deliver new homes and investment in
protecting the city and its residents from the risk of communities and neighbourhoods.
climate change and flooding. Hull's approach to G Regulate business in a way which supports
housing will help to avoid families moving away for and allows growth without compromising
education and employment by ensuring the
necessary legal compliance.
availability of a broad mix of properties within the
city. G Work with partners on the development of the
The Council is a significant social landlord in the city’s ‘Living with Water’ approach to flood
city and, with over 24,500 Council homes, prevention.
recognises that, in order to provide a housing offer
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 Delivering sustained cultural and G Develop plans for a new contemporary
dance/creation space and a new independent
leisure growth ‘Hull Dance’ organisation.
During 2017, Hull has seen the enormous benefits G Support the Hull Music Hub and the Local
that the culture and visitor economy can provide
Cultural Education Partnership to foster
for the city and its residents. This was a seminal
children’s artistic talents creating new
year for Hull with over 5.3 million visitors to the
opportunities for young people.
city, the knock on effects to the economy through
additional spend, hotel bookings, increased inward G Deliver the "Hull - Yorkshire’s Maritime City”
investment, along with the impact on pride, health programme transforming the Maritime
and well-being of our residents. Museum, providing a collections store at the
We will continue this work to ensure that Hull is Dock Office Chambers, and creating a visitor
known across the UK and beyond for its unique centre for the Arctic Corsair and the Spurn
heritage and culture – a city with fascinating, Lightship at the “North End Shipyard”.
world-class places to visit and great things to do.
We are aiming to treble visitor numbers and Playing a leading role in
encouraging more residents to take part in Hull’s
rich and varied future, leisure and sporting devolution for Yorkshire and
activities. the North
Our year as UK City of Culture 2017 has provided We will continue to champion the development of
an amazing platform from which we will continue the Yorkshire Devolution deal, Transport for the
to develop new opportunities long into the future. North and the Northern Powerhouse Partnership
During Hull's UK City of Culture year more than 90 to increase the impact and contribution of the
percent of local residents engaged in at least one North of England to the UK economy by bringing
cultural activity during the year, with a 30 per cent the individual cities, regions and counties closer
rise in the total number of tickets sold for events in together, so that the whole of the north has a
the city. greater economic input than its separate parts.
Priorities for action: This will include setting out clearly Hull's 'asks'
G Develop a five year strategy with an ambitious from government that will include investment in
overall aim to grow the visitor economy across Hull's Cruise Terminal, skills development, and
Hull and East Yorkshire to £1 billion by 2024. support for key sectors (renewables,
manufacturing, healthcare, digital, ports and
G Support improved retail, eating, hospitality and logistics, and the agricultural economies).
residential opportunities in the city centre.
Priorities for action:
G Deliver the Active Travel Strategy supporting G Successfully deliver a 'city deal' for Hull
the cycling and walking culture within the city bringing increased investment and opportunity
and reducing our impact on climate change. for Hull.
G Develop a strong international element in our G Work with our Yorkshire and Northern
cultural programme, reflecting the influence of Powerhouse partners to secure greater
Scandinavia and Northern Europe, and of Hull devolution and powers for the area securing
as a maritime city. increased investment, transport connectivity,
G Support physical activity, sport participation and and local-decision making to the region.
arts audience development with disadvantaged G Support the Local Enterprise Partnership’s
groups, and increasing co-ordination across response to the Industrial Strategy, which will
the various partners. boost local productivity and skills.
G Improve Hull’s arts, leisure, museum, and
libraries facilities to ensure that they are
accessible to all.

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Creating a healthy, safe, and G Prevent people in the city from becoming
homeless through providing advice and
environmentally friendly city alternative housing options.
We will ensure that people in Hull are healthy and G Commission services to vulnerable people that
have access to appropriate and good quality
have pathways to address mental health issues
housing. This will include supporting city centre
at first point of contact.
housing growth, and the provision of appropriate
accommodation to support all of our residents. G Improve the standard of private housing in the
We will also create a low carbon, environmentally city through advice, grants and enforcement
sustainable city that reduces its impact on the and supporting people’s ability to live
environment through the use of clean technologies independently through adaptations and
and reducing the amount of waste that goes to improvements to their own homes.
landfill.
G Promote the provision of a range of private
Nationally and locally crime rates have reduced
residential accommodation in the city centre to
over the past five years. But crime against
support growth in the evening economy.
vulnerable people, including domestic violence, is
an issue and too many of us still worry about anti- G Maintain street and area cleanliness exploring
social behaviour. Improvements to road safety new and alternative approaches to improving
and actions to address dangerous driving can the environment.
make a real difference to how communities feel
about the place they live in. We need to create G Provide efficient and effective waste collection
places where we all feel safe. We will work services and reduce the amount of waste sent
together with the Police and Crime Commissioner, to landfill.
Humberside Police, City Safe, residents and other G Protect the environment and improve air quality
partners to prevent crime and anti-social
in the city by implementing environmental
behaviour, address road safety and support
initiatives and through effective regulation
vulnerable people.
achieving the targets set out in the Air Quality
Priorities for action: Strategy.
G Improve the provision of housing including G Work with Humberside Police to reduce crime
bringing long term empty homes back into use, and improve safety including renewal of the
building new affordable homes, and improving city’s closed circuit television system.
the Council’s own housing stock through a
programme of upgrades and maintenance and
provide the best possible service to tenants.
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 Creating inclusive, resilient
and safe communities
Hull's economy is steadily improving, but
not everyone is benefiting fully from this
economic success.
The challenge for Hull remains to continue to schools so that they are equipping young people
deliver economic growth, whilst ensuring that with the education, attributes and awareness of
those furthest away from employment are not left opportunities they will need to be ready for work
behind, with equal weight being placed on and to succeed in the work place.
inclusive, “good” growth that benefits all of our
Hull has increasing demands from children in
communities. This will be particularly important in
need and referrals to social care from those in
order to provide community resilience, as well as
need of support and care. Equally, as the older
preparing for the full roll out of Universal Credit in
population continues to grow, support and care
Hull during autumn 2018.
needs escalate. The complexity of looked after
There remains significant issues of poverty, health children's cases, and demands on the national
inequality and deprivation in the city. Low pay is system of care, over the past year has meant a
an increasing problem, with people caught in a greater need for demand management and
trap of low pay and low skills, with limited focussing resources on intervention to support
opportunities for career progression. Our families at an early stage. While, for older people,
education and skills system needs to respond to the health system is struggling to cope with rising
the challenges of the new economy, and we need demand due to an ageing population with longer
to continue to make progress in improving our periods of ill-health.

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Improving Health and Welfare G Work in partnership with the voluntary sector to
support Hull to be a Sustainable Food City
Welfare reform and the roll-out of Universal Credit including membership of the Hull Food Charter.
will bring fresh challenges for financial, social, and
digital inclusion as those in most need through the
benefits system will need to adapt. This will place Supporting Children
increased responsibilities on individuals to and Families
manage scarce resources, which may lead to
greater levels of debt and housing rent arrears if We have a statutory duty to protect children and to
trends seen elsewhere are replicated in Hull. provide early help where there are identified
concerns and to prevent problems escalating.
Hull will develop new ways of responding to acute These are the most challenging and complex
shocks, such as single incidents of floods and responsibilities of a council. We have invested
winter flu epidemics, as well as long term stresses hugely in supporting families where children are ‘in
such as climate change and health in old age. By need’ and on child protection and tackling issues
addressing both shocks and stresses, a city such as child sexual exploitation, domestic
becomes more able to respond to adverse events, violence and elder abuse.
and is better able to deliver basic functions in both
good times and bad, to all communities. Long We will not shirk our responsibility to make tough
term planning and adaptation of services, such as judgement calls and take decisive action to protect
the ‘Living with Water’ approach to the built individuals and the rigorous analysis and decision
environment will help to ensure communities are making that requires. We will constantly reflect
able to adapt to climate change. and review work we have undertaken and seek to
improve practices. We will engage all sectors of
Priorities for action: our community and partner agencies to tackle
G Embed a Community Asset Based Approach what is an issue for all of us. Crucially we will work
into health improvement activity and future not just to ensure that people who become victims
models of delivery to support community receive support but to build resilience and
resilience. confidence among young people and vulnerable
adults so that they can protect themselves.
G Embed integrated commissioning to deliver
Priorities for action:
differently in terms of health improvement,
wellbeing and prevention. G Ensure children are ready for school by
providing early help and support and access to
G Deliver the Health and Wellbeing Strategy and free nursery provision.
Place Based Plan outcomes in partnerships
with our public sector partners. G Work with families facing serious problems to
help them turn their lives around through our
G Protect the health, safety and welfare of early help programmes which join up support
residents and visitors to the city through the across agencies and focus on the needs of the
provision of services and the effective use of whole family.
regulatory powers.
G Continue to provide and develop healthy
G Lead the delivery of campaigns to improve nutritionally balanced school meals supporting
mental health and reduce stigma including health and learning outcomes.
delivery of the Hull Conference in 2019 linked
to Time for Change. G Provide a better, quicker response to young
people and their families in mental health crisis,
G Improve life chances for all by addressing including delivery of the Head Start
health inequalities through ‘A Healthier Place to Programme.
Live’ strategy for Hull.

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 G Work with partners to tackle child sexual (not-for-profit, often community based
exploitation, domestic violence, human organisations) in the city that offer a stepping
trafficking and all forms of extremism. stone for people out of poverty, inspire community
action and invest in neighbourhoods.
G Deliver a Demand Management Strategy
through a strengthened locality model. This priority will help us deliver our employment
and skills equality objective, focused on promoting
G Improve outcomes for looked after children and inclusive growth by making sure those most
those with special educational needs or disadvantaged in the labour market are able to get
disabilities. the skills they need to access good jobs.
G Continue to provide young people with a voice Priorities for action:
and influence through the Youth Parliament G Work with all partners to improve education
and involvement in decision making. outcomes for all young people, through
G Develop travel policies to support young people collective evaluation and setting priorities for
and care-leavers access opportunities. action from Early Years to Higher Education.
G Develop plans for an employment /
Championing education, training apprenticeship guarantee for all young people
in Hull entering the work environment.
and employment
Hull’s relatively low skill levels and higher than G Promote the uptake of the pupil premium,
average unemployment rates are long term breakfast clubs and out of schools clubs to
challenges for Hull. Whist both have significantly support disadvantaged families.
improved over the past five years, Hull still has a G Extend support for youth entrepreneurship and
high proportion of its population with no skills provide opportunities for enterprise education
(9.8%).
activities in all schools and colleges.
We will work with businesses, the University of
Hull, colleges and training agencies so people
G Include ‘social value’ benefits for residents and
have the right skills to get a job, through the city in all contracts including requiring
apprenticeships, training and learning contractors to provide quality work experience
opportunities. We will also help businesses to find and apprenticeships for young people.
the skilled people they need to develop and grow, G Work with partners to make full use of the
and work with people to support their ongoing apprenticeship levy so that our young people
learning and development throughout their benefit by having more choice and opportunity.
working lives. We have strong social enterprises

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G Work with the Humber Local Enterprise ensure education, skills and training provision is
Partnership, the University of Hull, businesses, accessible with flexible support for those who
education partners, and colleges to make sure need it most.
everyone can get the skills they need. We will continue to work with local partners, such
G Make Hull a place of learning by supporting as Hull and East Riding Credit Union (which has
people to develop skills and knowledge to gain already saved the people of Hull and its
and improve their employment opportunities. surrounding areas an estimated £13 million in
interest charges that they would have paid if they
G Grow and enhance SME’s growth potential had taken equivalent loans from doorstep
through targeted investment, financial advice lenders), to support local residents with the
and support. provision of ethical and affordable financial
services. This will help a wide range of people
including people in work and those relying on
Ensuring financial and benefits with the aim of being the fairer high street
social inclusion alternative that encourages and promotes real
We want Hull to be a fair city where people are not financial inclusion.
socially, financially or digitally excluded and Priorities for action:
inequalities are reduced as much as possible.
Economic inequality is closely linked to
G Provide face-to-face service locally by making
inequalities in health, well-being, employment provision available through outreach, locality
status and housing, which means that despite a and mobile working as well as giving digital
growing economy some people face multiple access in venues across the city and direct
challenges in their daily lives compared to others. support to citizens at the Wilson Centre.

We will ensure that services are continually G Develop a wide range of financial services to
reviewed to understand their equalities impacts support the inclusive economy element of the
and that mitigating actions are put in place City Plan, including further promotion of the
wherever possible. We will also continue to Credit Union, energy switching, and provision
support work to reduce fuel poverty through of appropriate financial advice.
improvements to our housing, and collective
purchasing of energy, and the development of
G Develop financial support projects that support
district heating schemes. We will endeavour to families on low incomes.

Corporate Plan

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 Delivering organisational excellence
by working in partnership
We want to continue to be an efficient, effective and
productive council, open and transparent in all we do
and working hard for the entire city.

Working with people and Priorities for action:

communities to live independent G Deliver improvements to Adult Social Care by

providing alternatives to residential and nursing
and safe lives. care so people can live closer to their
All of us need care and support in our lives. Most communities and take part in community life for
of the time that will come from our families, friends as long as possible.
and the communities we live and work in. G Work with people, their families and
Alongside our statutory duties to provide care and communities to build on the support and assets
support for older people, we will actively work with they already have around them.
individuals and communities to help maintain
independent living through support, care, and G Develop the use of new technologies, building
home adaptations wherever possible. on the success of the assistive technology
house, to make best use of emerging
opportunities in digital health technology.

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G Deliver a seven-day integrated system in Improving access through
partnership with the National Health Service
that helps people to regain and maintain their digitally enabled services
health, wellbeing and independence and We will modernise the council’s online services, to
prevents unnecessary admissions to hospital. enable residents and visitors to select online
functionality for interacting with the council and
We’re proud of what we do in working with people, provide access to the skills and technologies that
partner organisations and communities to help enable active participation. This approach will help
improve our city and the lives of all who live here. to empower people to take greater control of
We want to be as enterprising, energetic and services, by giving them digital access to apply for
extraordinary as the place we work for and the services or provide updated information 24 hours
people we serve. a day, whilst still giving face to face services
We need to make sure we are using all the city's where appropriate.
resources to deliver the priority outcomes laid out We will communicate with, consult and involve the
in this plan: better skills, more good jobs and a people of Hull in our work more. We will use this
growing economy, a great start and good schools insight and evidence to make sure our policies
for all our children, better health, better lives, safe, focus on doing the right things to really tackle
clean and active communities and affordable some of the challenges we have outlined in this
decent homes. plan. This will include providing opportunities for
The role of the council, as civic leader and our citizens to shape, design and deliver the
champion of our city, is crucial to sustain and activities and services they need.
improve prosperity and to make sure we can We will develop a digital first approach to manage
continue to support the most vulnerable people in the demand for our services, introducing online
our communities. facilities to encourage our citizens to help
Ensuring we all work together as part of Team themselves, and continue to support those who
Hull. We need to continue developing our diverse need help to access services.
and committed workforce so we are always Priorities for action:
passionate, positive and flexible in delivering our
priorities and honest and respectful in the way we G Deliver the new digital strategy and customer
work with people and organisations. programme providing digital self-service
solutions for residents, businesses, and visitors
The council, working with local partners is
by making use of smart technologies.
increasingly delivering joint services. This means
that we need to think very differently about the G Increase the use of digital platforms and
ways in which we provide services and work with systems to provide services that are accessible
partners and Hull's communities. Flexible working 24 hours a day.
and the adoption of WorkSmart principles will be a
driving force to achieve this. G Increase the use of data to improve service
provision, including ensuring that assets are
We will continue to provide hundreds of day to day fully mapped and that personal data is held
services, from being a landlord, cleaning the securely.
streets, to delivering huge projects worth hundreds
of millions of pounds. It isn’t just what we do, but G Support the development and roll-out of super-
how we do it that will also need to change. fast broadband to businesses and
communities.

Corporate Plan

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 Developing new ways of working G Continue to improve public participation in local
democracy through area based working,
in partnership resident and business consultation, access to
We will work with other organisations and public meetings and membership of the Youth
businesses so that we continuously learn from Parliament.
best practice and make the most of Hull’s finite G Actively support the delivery of the Voluntary
resources. We will use our community leadership
and Community Strategy to deliver its
role to influence, negotiate and try new, more
outcomes.
effective ways of working. We will do this
regionally, nationally and internationally.
This new found confidence in ourselves, and from Making the best use of our
partners, will also support us in working on assets and budgets
innovative initiatives such as Leading Places with
The amount of money that the council has to
the Local Government Association to improve
deliver services continues to reduce due to cuts in
community leadership skills across the city. We
government funding. By 2022, we are likely to be
will shout about the great things that are
a smaller organisation with a smaller budget. We
happening in Hull, and build on Hull’s reputation to
must make sure that we always use all our
fuel further investment and confidence in the city.
resources wisely, including our money, staff,
This will include celebrating the changing culture technology, information, facilities, assets and
and diversity of Hull and the council, by ensuring buildings and attract external grants and
that we support community cohesion and investment wherever possible to support delivery.
integration through the way in which we engage, We will continue to reduce property costs by
commission, and provide services. improving our use of offices, having already
achieved a 50% reduction since 2011.
Priorities for action:
Priorities for action:
G Investigate opportunities to align public sector
budgets, along with sharing services and G Actively seek external funding and grants
facilities with other organisations where this wherever possible to help deliver local
delivers benefits to our city. programmes and increase funding within the
city.
G Firmly establish our joint commissioning
processes with NHS Hull Clinical G Increase investment to enable services to
Commissioning Group through the Committees operate on-site and flexibly to customer needs,
in Common to support closer working. enabling improved work-life balance, and the
rationalisation of office accommodation with
G Continue to improve services, including staff able to mobile work across offices, off-site
championing equalities and diversity, through and from home.
external challenge and review including
learning from Ofsted and Care Quality G Move towards digitising all documents sent to
Commission inspections and Local the council to support smarter and flexible
Government Association peer challenge. ways of working and reduce the need for
documents to be physically stored.
G Develop joint marketing campaigns to address
the issues around health inequalities to enable G Align the use of properties with partners to
the public to make informed choices for encourage flexible use and enable investment
themselves and their families. or disposal as appropriate.

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Measuring
Success
Every year we update our financial and
business plans to make sure that the priorities
and actions remain relevant.
If we are successful in delivering our
priorities, we will see sustained improvements
in the following measures of our performance.
We will report our progress to councillors and
to local people every three months.

Final Budget Budget Closedown

Service Planning Performance Review
Q4 Q1
January to April to
March June

Q3 Q2
October to July to
December September
Budget Consultation Budget Planning
Performance Review Service Review

Corporate Plan

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 3733 - Produced by Corporate Marketing

Hull City Council

Corporate Plan 2018-2022