P E R S O N A L C A R E

S O A P
I N D U S T R Y

P r e p a r e d b y :
L l e g u e , R a i z a
S u m u g a t , N i c o l e
C a m b a r i h a n , E y z c e e
G a d o n , V i n c e n t
V i l l a n u e v a , H a r r y
 W H A T I S S O A P ?

Soap is a cleansing agent created by the chemical

reaction of a fatty acid with an alkali metal
hydroxide. Chemically speaking, it is a salt
composed of an alkalimetal, such as sodium or
potassium, and a mixture of "fatty" carboxylic acids.
The cleansing action of soap comes from its unique
ability to surround oil particles, causing them to be
dispersed in water and easily rinsed away. Soap has
been used for centuries and continues to be widely
used as a cleansing agent, mild antiseptic and
ingestible antidote to some forms of poisoning.
 T H R E E
Safeguard
D I F F E R E N T B R A N D S
Kojie-San
O F
B A R S O A P Johnson's

It is a brand that manufactures different products in which

S the main purpose is to protect people from bacteria and germs.

A
F
E
G In 1837, William Procter and James Gamble started
making and selling soap and candles in Cincinnati,

U Ohio. This marked the beginning of a rich heritage of

soap making for Procter & Gamble.For more than 50
years, Safeguard has delivered on the commitment to
A provide the best protection against disease-causing
germs of any antibacterial soap. With a presence in

R more than 15 countries, Safeguard continues to

introduce new innovations and education programs that
help make families smarter and stronger in the fight
D against harmful germs.
 K O J I E - S A N
Has an all-natural kojic acid formula that helps
lighten dark spots due to acne, age spots, freckles,
sun-damaged skin, and other skin pigmentation.

Ø Made by: Beauty Elements Ventures Inc. ( BEVi)

Year launched: 2006
Ø Product Description: Made from a combination of
kojic acid, which reduces the formation of melanin,
and high-grade virgin coconut oil which deeply
moisturizes the skin. Kojie-san is the first and
original kojic acid soap distributed in the Philippines.
Ø Purpose: Skin lightening
Ø Claims: claims to lighten complexion
Ø Target Segment: Teenagers
Ø Market: Philippines, Parts of Asia, Europe and
Middle East
Ø Main Competitor: Olay (Olay Company)
 J O H N S O N ' S

It is a Johnson's
product that helps
mothers to clean
their baby's delicate
skin. Enriched with
moisturizers. Gentle
formulation and
dermatologist-

Ø Founders: Robert Wood Johnson I

James Wood Johnson
Edward Mead Johnson
Ø Founded: 1886
Ø Ceo of Johnson & Johnson is Alex Gorski
Ø Years Operated: 1886-present
Ø Also known as "the baby company''
Ø The products, by their very use, promoted close interaction
between parents and their babies, and became associated in
Ø people’
s minds with the parent-infant bond.
Ø Top competitors: Pfizer, Novartis, Merck, AbbVie, Amgen,
GSK, Bristol Myers Squibb, AstraZeneca, Roche and Bayer.
 N E W M A R K E T
S E G M E N T F O R
B A R S O A P

People all over the world have different race. Different

races have different skin color. Nowadays, having a dark
skin color is not something that people would be
embarrassed for. People have become more confident
whatever color they have. Tanning of the skin color has
become a trend especially to women. Most Filipino have a
dark color skin or what we called "kayumanggi", however
there are still some that was born with white or pale skin.
Tan skin has become trending especially in most part of
America , our company wants to expand our business
globally so we made this bar soap in which the purpose is
to darken your skin tone and maintain your tanned skin.

So we want to show you our new product!

 P R O D U C T P R O P O S A L

Ø Ensoleillé Incorporation has

developed its first ever bar soap
product that is affordable and safe for
everyone. This product aims to give
Benefits of Beauty Tan Bar Soap
customer a natural looking tanned skin.

Ø Moisturizes, nourishes, and hydrates

Ø Ensoleillé beauty tan bar soap contains
the skin.
shea butter that moisturizes, nourishes
Ø It makes the skin feel smoother and
skin wity completely non-toxic
softer.
ingredients, no dyes and have a
delightful fragrance that last long.
Ø It has a lavender scent that last long
up to 24 hours.
Ø It is hypo-allergenic and eco-friendly
soap.

M o c k - U p

Ingredien ts: Aqua (Water),Glyceryl Stearate, PEG-100 Stearate,

Dihydrox yaceton e, Prunu s Amygdalu s Dulcis(Sweet Almond)
Seed Oil,Dimethicone,Erythrulose,Butyrospermum Parkii (Shea
Butter),Calendula OfficinalisFlower Extract,Ginkgo Biloba
Leaf Extract,Lavandu laAngustifolia (Lavendar) Extract,Salvia
Officinalis(Sage ) Extract,Tocoph erol,Isoprop yl Palmitate,
Potassium Sorba te,Fragran ce (Parfum).

Direction to use:Wet body and face

with water.Apply soap genero usly.
Rinse withwater