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Home » Marketing » Advertising Message – Definition, Meaning, Importance and Components

Advertising Message – Definition, Meaning, Importance and
Components
June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Table of Contents

• What is an Advertising Message?

• Why Advertising Messages are important?
o 1. Raise brand awareness
o 2. Keep the Customer engaging
o 3. Convert Leads to Sales
o 4. Aid in the understanding Target Audience
o 5. Boost revenue
• Components of Advertising Message of an Ad Campaign
o 1. Heading
o 2. Sub-Heading
o 3. Copy
o 4. Images
o 5. Call-to-action
• How to create an Advertising Message?
o Examine your intended audience
o Determine and solve customers’ difficulties
o Choose the most effective advertising Medium.
o Master each component of Advertising components
o Analyze the findings and take action as a result
• Advertising Message Examples
o Bloomingdales’ SMS marketing strategy
o Festival Foods discount strategy
o Old Navy

What is an Advertising Message?

An advertising message is an underlying idea or point that an advertiser wishes to convey to its target audience. Its purpose is to persuade
individuals to take the desired action like making a purchase, signing up for a service, making a reservation, booking a hotel, etc.

An advertising message is supposed to evoke favorable emotions by engaging the audience and creating motivation to convert or make a purchase.

An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through an advertising
campaign with the target customers to persuade them to perform the desired action.

Message advertising can be based upon content, slogan, taglines, catchphrase, graphics, etc to do the storytelling of advertising campaigns and
make an emotional appeal to persuade a target consumer.

Why Advertising Messages are important?

An ad message serves as a link between your company and its customers and prospects. Brands can establish trusting and long-lasting relationships
with their audience via advertising messages. It communicates the right idea to the right people at the right moment.

Creating a compelling message for advertisements adds substantial advantages for the brands. Here are few reasons why advertising message is
essential:
1. Raise brand awareness
Well-thought-out advertising techniques attract customers. So, brands that pay heed to effective messaging are more well-known and recognized.
Via ads-messaging on television, radio, or digital channels, brands can easily optimize their brand awareness.

2. Keep the Customer engaging

Clients may stop purchasing from you if you do not interact with them. Then, they forget about your business. Both targetable and relevant
promotional offerings will pull your target audience. As a result, customers will value the fact that you are aware of their issues and can provide the
best answers.

Also Read What is Media Relations? Definition and Strategy

3. Convert Leads to Sales

All leads will not turn into sales always. Leaders might not comprehend how your service operates or how to get the most out of your product.
Furthermore, they can become trapped at any point in the sales funnel. You can offer them solutions to their difficulties via an advertising message.

4. Aid in the understanding Target Audience

Analyzing how your leads and consumers interact will offer you some helpful information. You will learn which offers, channels, and approaches are
most effective for your target demographic from them.

5. Boost revenue
Each of the benefits outlined above leads to an increase in sales. You may increase sales by communicating your message to the right individuals
through the channels they choose. Advertising around holidays, clearance sales, and other significant events will benefit you.

Components of Advertising Message of an Ad Campaign

The structure of advertising messages for effective advertising campaigns will be the same regardless of whether you use online or offline
advertising. Components are responsible for building the form of advertising. So here are the components that you need to know-

1. Heading
It is the initial advertisement piece that a user notices at the top. As a result, it should be both appealing and instructive. The headline itself conveys
the message and idea. So, the marketers strive to develop a headline that sells. It delivers a promise, a piece of breaking news, a command, or a
query. It should be short, sweet, and unambiguous to entice people to continue reading.

2. Sub-Heading
Advertisers sometimes overlook this factor, yet it is powerful. Sub headlines support your headline. It is positioned beneath it, making it tough to
miss. A sub-headline can be the solution to a query in your headline. These two aspects are a fantastic match for each other. A sub-headline can be
up to a sentence long, longer than a headline.

3. Copy
It highlights the worth of your goods. Your advertising message content should answer all conceivable questions a user would have. List your
products and their key benefits to help you market them.

4. Images
Image is also the primary component in capturing user attention to an ad. People can visualize your product, see its benefits, make associations,
and pay attention to it if you use images.
Also Read Report Writing - Elements, Template and Format Sample

5. Call-to-action
It is the action you want people to take after they read your advertisement. It should explain to them what they need to do next to check your
product benefits. It can say Buy, visit a website, book a seat, and Reserve a ticket.

How to create an Advertising Message?

It is not enough to write a great headline and include a lovely image. Here are some tips if this is your first time creating an advertisement.

Examine your intended audience

You can make a fantastic marketing commercial as you need to target the right audience. Analyzing your target audience will offer you useful
information. Learn about your target market demographic profile.

Determine and solve customers’ difficulties

Each client chooses your brand as they believe you are the best solution to their problem. Interviews, polls, surveys, and other techniques can help
to do this. It may determine whether you succeed or fail.

Choose the most effective advertising Medium.

It helps to study and reveal your target audience preferences. Hence, you can invest in the proper channels where your audience is present. You
can use several social media platforms to reach leads. It shows who are already interested in your product. It is good, to begin with, email
campaigns. You may use emails to educate your audience and show off your product from all perspectives.

Master each component of Advertising components

Clickbait headlines can be unclear and turn off your readers. So avoid those. List all your product advantages and incorporate the most appealing
ones in your ad copy. So that users may understand them, you can include high-quality images of goods in your message. Make a strong call to
action. It should be the last chord in your commercial.

Analyze the findings and take action as a result

Keep track of how people react to your adverts. These findings will aid in the development of your plan.

Advertising Message Examples

Bloomingdales’ SMS marketing strategy
Bloomingdale is an American luxury department store business. They use SMS marketing in a variety of methods. Bloomingdale’s SMS messages
focused on the offer specific at the time of sale. There is not a lot of emphasis on items like t-shirts or dresses. Bloomingdale’s may also send a
special deal for a specific category. Also, they promote an end-of-season clearance event.

Also Read 16 Sales Activities you can do to Sell Better

Festival Foods discount strategy

Festival Foods is a family-owned and employee-operated grocery chain with locations around Wisconsin. The communications from Festival Foods
range from specific discounts. This company is very innovative in writing its text messages. Some of them offer a complete dinner menu with
discounts. Others attract customers with mouth-watering images.

Old Navy
Old Navy is clothes and accessory retailer in the United States. Old Navy’s message focuses on specific offers. It uses a conversational language that
sounds like a regular SMS text message. The brand makes use of many links and a call to action on Instagram.

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Advertising Strategy

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What is Advertising?

Liked this post? Check out the complete series on Advertising

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing.
Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at
the Marketing91 Academy.

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