Lesson 1: Writing Business Proposal: Events and Management

Duration: 3 – 4 hours / 2 sessions

Introduction
Events and management services form a dynamic industry where precision and
creativity intersect. From the intricate planning of corporate conferences to the
joyous coordination of celebratory occasions, the realm of events management
requires a multifaceted approach. This involves a comprehensive understanding of
logistics, budgeting, and client expectations, all aimed at delivering an exceptional
experience. At the core of this industry stands the figure of an event organizer, a
professional orchestrator who transforms visions into reality. An event organizer is
the unsung hero behind the scenes, navigating the complexities of event planning
with finesse. Their role extends beyond logistical considerations to encompass
creative ideation, vendor management, and client collaboration. By seamlessly
weaving together various elements, an event organizer crafts an immersive
experience that aligns with the client’s objectives. The ability to balance creativity
with pragmatism is the hallmark of an effective event organizer, making them
indispensable in the world of events and management services. Central to the
success of an event organizer is the strategic use of business proposals. These
documents are not mere formality; they are powerful tools that articulate the
organizer’s vision and capabilities. A well-crafted business proposal serves as a
roadmap, outlining the event’s scope, budgetary considerations, and the proposed
timeline. It is a persuasive document that communicates professionalism and
expertise, instilling confidence in potential clients.
In this module, participants will delve into the multifaceted responsibilities of an event
organizer, emphasizing the critical role played in the composition of various
documents integral to event planning and management services. A focal point of this
exploration is the nuanced art of drafting event proposals, where organizers must
skillfully articulate the event’s goals, scope, budgetary considerations, and logistical
requirements. The adept creation of these proposals is not only a logistical necessity
but also a strategic endeavor, requiring an intricate understanding of client needs
and a persuasive prowess to secure stakeholder approval and financial backing.

Learning Objectives
At the end of the lesson, the student will be able to:
a. explain business proposal as an event proposal;
b. identify the elements and steps of writing an event proposal;
c. appreciate the importance of knowing how to write a event proposal as an
event organizer; and d. construct an event proposal
Activity
Consider the perspective of clients and stakeholders. Why do you think a
comprehensive and persuasive event proposal is essential for gaining their approval
and support? Share your thoughts.
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________

Abstraction
A business proposal is a document that outlines a proposed business plan, detailing
the product or services to be provided, the costs associated with the project, and the
expected outcomes.
An event proposal is a comprehensive document that outlines your event’s purpose,
scope, and value. It serves as a blueprint that guides organizers in planning and
executing the event effectively. The proposal encompasses details such as the event
objectives, plan, budget, timeline, and the team responsible for executing the event.
It paints a comprehensive picture of what the event will look like, helping
stakeholders understand their commitment.

Elements of an Event Proposal

1. Cover Page and Table of Contents

Cover Page -The cover page is the first impression of your proposal. It should be
visually appealing and include the event's name, date, and possibly a captivating
image or logo.
Table of Contents- This section provides a roadmap for easy navigation. List the
main sections and subsections along with corresponding page numbers.

2. Client Details and Branding

 Client Details- Clearly outline who the proposal is addressing, including the client's
name, contact information, and any other relevant details.
Branding- Incorporate the client's branding elements, such as logo and color
scheme, to personalize the proposal and align it with the client's identity.

3. Event Specifics like Name, Date, and Description

Event Name- Clearly state the event's name for easy identification.
Date and Time- Specify the proposed date and time to set expectations.
Event Description - Provide a concise yet comprehensive overview of the event,
highlighting its purpose, theme, and any unique aspects.

4. Insights into the Event's Experience and Objectives

Event Experience - Paint a vivid picture of the anticipated experience for
attendees. Describe the atmosphere, ambiance, and emotions you aim to evoke.
Objectives - Clearly articulate the goals and objectives of the event. This section
sets the stage for understanding the purpose behind every element of the proposal.

5. Introduction to Your Company and Branding

Company Introduction- Briefly introduce your event management company.
Highlight your mission, values, and key accomplishments.
Branding - Use consistent branding elements throughout, reinforcing your
company's identity.

6. Profiles of Your Team Members

Team Introductions - Provide short bios or profiles of key team members involved in
the event. Emphasize their relevant skills and experience to instill confidence in your
team's capabilities.

7. Detailed Scope of the Event's Work

Scope Definition- Clearly define the scope of work. Outline the tasks and
responsibilities your team will undertake to ensure a comprehensive understanding
of the event's requirements.

8. Breakdown of Costs, Budgeting, and Scheduling

Cost Breakdown - Provide a detailed breakdown of costs associated with different
aspects of the event, such as venue, catering, decorations, etc.
Budgeting - Clearly present the proposed budget, ensuring alignment with the
client's financial expectations.
Scheduling - Include a preliminary schedule outlining key milestones and deadlines
leading up to the event.

9. Necessary Contractual Elements and Signatures

Contractual Elements- Clearly outline contractual terms, including deliverables,
payment schedules, cancellation policies, and any other pertinent details.
Signatures - Provide spaces for all relevant parties to sign and indicate their
agreement. This formalizes the commitment and ensures clarity on the terms.

These elements collectively form a comprehensive event proposal, providing a

detailed roadmap for both the event organizer and the client. Each section serves a
distinct purpose in conveying crucial information and fostering a shared
understanding of the event's vision and execution.

HOW TO WRITE AN EFFECTIVE EVENT PROPOSAL

1. Clearly define the event’s purpose and objectives.
2. Provide a detailed description of the event, including date, venue, and format.
3. Outline a budget with transparent cost breakdowns.
4. Highlight the target audience and expected attendance.
5. Present a comprehensive event timeline.
6. Emphasize the benefits and unique aspects of the event.
7. Include a well-thought-out marketing and promotional strategy.
8. Showcase your team’s expertise and capabilities.
9. Address potential challenges and propose solutions.

STEPS ON HOW TO WRITE AN EVENT PROPOSAL

Step 1: Gather the Necessary Information

- Before beginning the writing process, you’ll need to gather all of the
necessary information about your event. This includes facts such as date and time,
location, activities, budget, and more.

Step 2: Determine Your Audience

- After you have the necessary information, it’s time to determine who your
audience is for this proposal. Is it a potential client? A company looking for vendors?
Knowing who you are writing the proposal for will help you create content that
speaks directly to them.

Step 3: Start Writing

- Now it’s time to actually start writing the proposal. Begin by introducing
yourself and your company, as well as outlining the event you are proposing. Then,
include details about what will be done, budgeting needs, competitors, timeline
expectations, and more.

Step 4: Proofread and Revise

- Before submitting the proposal, it’s important to proofread and revise your
work. A good rule of thumb is that the first draft is NEVER the one you want to submit
at the end. By revising and proofreading your event proposal, you can ensure that all
information is accurate. Plus, it’ll give you an opportunity to make changes or
additions if necessary.

Step 5: Submit the Proposal

- Once you are happy with the content of your proposal, you can submit it to the
client or company!

ROLE OF EVENT PROPOSAL/IMPORTANCE

Communication Tool: Clearly conveys the event’s details, goals, and logistics.
Planning Guide: Serves as a roadmap for organizing and executing the event.
Budget Framework: Helps allocate resources efficiently and secure necessary
funding.
Decision Support: Aids stakeholders in making informed choices about the event.
Marketing Document: Communicates the event’s value to sponsors, partners, and
participants.
Risk Management: Identifies potential challenges and proposes preemptive
solutions.
Professional Image: Reflects organizational competence and commitment to quality
events.

Key Questions:
1. What are the key elements that should be included in the cover page of an event
proposal, and why is it important for it to be visually appealing?

2. Why is it crucial to provide a detailed breakdown of costs and budgeting in an

event proposal, and how does this information contribute to a successful event
planning process?

3. In the steps outlined for writing an effective event proposal, why is it emphasized
to address potential challenges and propose solutions? How does this proactive
approach benefit both the event organizer and the client?

Analysis
How does incorporating the client's branding elements, such as logo and color
scheme, contribute to the overall effectiveness of an event proposal, and how does it
align with the principles of effective communication and marketing within the context
of event planning?

Application
Imagine you are an event planner tasked with creating a proposal for a corporate
networking event. Apply the key elements and steps discussed in the lesson to
outline the structure and content of your event proposal. Provide a brief description
of the event, include client details, branding elements, team introductions, objectives,
a budget breakdown, and any relevant contractual elements. Additionally, propose a
solution for a potential challenge that could arise during the planning process.

Your answers will be evaluated based on the following rubric:

Category (High (Neutral) (Low
Satisfaction) 3 Satisfaction)
5 1
Content Clarity The proposal is Some The proposal is
clear, concise, sections are unclear, making
 and effectivelyclear, but it challenging to
communicates there are understand key
the event areas that elements.
details. could be
more concise
or better
explained.
Alignment with The proposal The proposal The proposal
Client’s Needs demonstrates a addresses does not align
deep some client well with the
understanding needs but client’s stated
of the client's may lack goals.
objectives and clarity in
aligns the certain
event areas.
accordingly.
Budget The budget The budget The budget
Transparency breakdown is breakdown is breakdown is
transparent, present, but unclear, and
with clear some expenses are
explanations expenses not adequately
for each may lack justified.
allocated detailed
expense. justification.
Risk Potential Some The proposal
Management challenges are potential lacks a
identified, and challenges proactive
effective are approach to
solutions are recognized, potential
proposed. but the challenges.
proposed
solutions
may be
insufficient.
Overall The proposal While The proposal
Professionalism exudes professional, lacks
professionalis there are professionalism,
m in both areas where affecting its
content and the proposal overall
presentation. could be presentation.
polished for
a more
refined
presentation.
References:
How to Write an Event Proposal (with a Template and Tips). (2022, December 30).
Pointers for Planners. https://www.qceventplanning.com/blog/2022/12/how-to-write-
an-event-proposal-with-a-template-and-tips/
Here’s How to Create the Perfect Event Proposal Template. (2021, November 17).
Eventtia. https://www.eventtia.com/en/blog/heres-how-to-create-the-perfect-event-
proposal-template
Perfect Event Proposal Templates | Cvent Blog. (n.d.). Www.cvent.com. Retrieved
December 11, 2023, from https://www.cvent.com/en/blog/events/event-proposal-
templates
Redirect Notice. (n.d.). Www.google.com. Retrieved December 11, 2023, from
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://
www.shopify.com/blog/what-is-a-business-proposal%23:~:text%3DA%2520business
%2520proposal%2520is%2520a%2520document%2520that%2520outlines%2520a
%2520proposed

‌
 LESSON 2: BUSINESS MEETING ETIQUETTE
(Incorporating Listening Skills)

Duration: 3 – 4 hours/ 2 Sessions

Introduction
Knowing how to write business reports is not enough to be a good event organizer
and planner. Active and attentive listening are also essential in the modern business
environment, where meetings are frequent occurrences. Your capability to pay
attention can have a big influence on how well meetings go, how decisions are
made, and how productive your team is as a whole, whether you are a manager,
executive, or team member. Good listening is more than just hearing what is being
said; it also includes comprehending, analyzing, and thoughtfully reacting to what is
being said. The ability to listen becomes critical in business meetings where a variety
of viewpoints come together. Listening is more than just waiting for your chance to
speak because speaking is also about understanding the subtleties of the problems,
thoughts, and goals that other people have expressed.

This module will explore various facets of listening etiquette, encompassing both
verbal and non-verbal aspects. The learners will be able to know how to create an
environment that fosters open communication and collaboration by maintaining eye
contact and asking insightful questions. In addition, this module will exhibit how
effective listening may be applied in a variety of business settings. It tackles how
enhanced listening skills play a pivotal role in successful outcomes in a various
setting namely, internal planning discussions and client presentations.

Lesson Objectives
Upon accomplishment of this lesson, the students will be able to:
1. explain the concept of business etiquette as well as the do's and don'ts in a
business meeting;
2. appreciate the importance of having good listening skills as an event organizer
and promoter; and
3. develop proper business etiquette and good listening skills through listening
tests and practices.

Abstraction
Lesson Proper
BUSINESS MEETING ETIQUETTE
Business Meeting Etiquette is the standard of conduct that employees of a
business are expected to follow during a meeting. Leaders and participants can
foster a polite, punctual, and collaborative workplace by upholding certain norms.
While business-to-business etiquette may differ, many businesses have established
certain common rules. Attendees of the meetings ought to arrive on time or early.
Participants should be aware of the purpose of the meeting with the alongside what
is needed. It is also required for the participants at the meeting to listen and pay
attention. Participants should not divert themselves or disturb the meeting.

IMPORTANCE OF BUSINESS MEETING ETIQUETTE

Having concrete business etiquettes could result to lots of successful business
deals and partnerships as well as a good image for a certain company. The following
are the importance of business meeting etiquette:
 Builds positive business relationships – effective business etiquettes are
one of the keys to build strong and meaningful relationships with business co-
workers and clients, making the attendees feel respected and building mutual
respect and understanding
 Facilitates effective communication – good business etiquettes could result
to effective communication and avoid misunderstandings which could lead to
unsuccessful business deals and meetings, and strained company
relationships
 Have a direct impact on a company's image and success – the manners
and characteristics that meeting attendees show are essential to showcase
the company’s good image and efficiency

WHAT ARE THE DO’S AND DON’TS DURING A BUSINESS MEETING?

There are a lot of business meeting etiquettes but one of the most important
aspects of it is having a great listening skill. By incorporating an individual’s listening
skill, here are the do’s and don’ts during a business meeting:

DO’S
The things that a great event organizer and planner should do during business
meetings are:
 Concentrate on what is being said: Do not be distracted and give your full
attention to the speaker by listening actively
 Show that you are engaged: look at your colleague who is speaking and
nod occasionally to show that you are listening
  Ask Questions: asking insightful questions can show that you are listening; it
shows engagement and clarifies points
 Paraphrase and summarize: repeating or clarifying what has been said
really shows that you are actively listening and understanding what the
speaker is saying

DON’TS
The things that a great event organizer and planner should avoid during business
meetings are:
 Interrupting Others: avoid interrupting colleagues or clients while they are
speaking. Allow them to finish what they are saying before giving your
comments
 Do not talk with others or make unnecessary noise while someone is
speaking: avoid chitchatting with your seatmate or make any unnecessary
noise while someone is speaking as these actions show disrespect to the
speaker and also an indication that you are not acting professionally during
the business meeting
 Side Conversations: partaking in off-topic conversations during a meeting
can be disruptive and can hinder the concentration of others. It is better to
listen attentively and focus on what the speaker is saying, and reserve such
discussions for more appropriate times
 Monopolizing the Conversation: avoid dominating the conversation as it
can hinder collaboration and result in disengagement; let other attendees
speak up their thoughts and listen to them attentively before giving your
comments

Activity

Directions: Read each scenario carefully and determine whether the actions
described fall under the Do’s and Don’ts in a Business Meeting incorporating
Listening Skills. Tick (✓) the box where the statements fall under.

STATEMENTS DO’S DON’TS

1. Yanna keeps on playing her pen during their business
meeting, making unnecessary noise, which makes the
speaker distracted.
2. Sevi constantly checks his phone for messages during
the meeting. He occasionally nods but seems more
focused on his device than the discussion.
3. In the middle of a colleague's presentation, Luna
raises her hand and interrupts to share her thoughts
on a related topic.
4. During a heated discussion, Hiro maintains a positive
attitude, he listens very well and let the others finish
first before suggesting his own constructive solutions.
 5. Sam, in an attempt to contribute, speaks for an
extended period without allowing others to share their
perspectives.
6. Kalix actively listens and participates in the
discussions.
7. Kierra offers ideas, opinions, and solutions relevant to
the meeting's objectives.
8. Arkin keeps talking to the one beside him while the
speaker is discussing about their business plan.
9. During the meeting, Clyden takes notes and asks
clarifying questions.
10. Via repeats and summarizes what the speaker said to
show that she is listening well.

Analysis
Watch the video provided in the link below and listen carefully to the speaker. After
watching and listening to the video, make an executive summary of “Why active
listening skill, as a business etiquette, is important in business meetings?” Be guided
with the rubrics provided upon writing the summary.
Video Link: https://youtu.be/tvMC_AZo2qM?feature=shared

Rubrics
Criteria Excellent (3) Good (2) Requires
Improvement (1)
Understanding of Shows a thorough Demonstrates Limited
the Content understanding of understanding of understanding of
the video's content, the video, the video's content
extracting key pinpointing key and minimal
points on active aspects of active recognition of the
listening in listening in importance of
business meetings business settings. active listening in
with precision. business.
Clarity of Presents a concise Provides a clear The summary is
Summary and well-organized and organized vague,
summary that summary that disorganized, or
effectively conveys the fails to present the
communicates the primary concepts main ideas
main ideas from the related to active coherently.
video. listening in
business meetings.
Integration of Effectively includes Effectively Struggles to
Rubrics the given rubrics in integrates rubrics, incorporate the
the summary, covering required rubrics effectively,
covering each elements. leading to a
aspect with depth summary that lacks
 and relevance. cohesion and
relevance.
Grammar Shows excellent Shows strong The summary has
grammar, language grammar, language major grammar and
use, and clarity, use, and clarity, language problems,
contributing to the with few errors. making it hard to
overall quality of comprehend.
the summary.

Application
Have a one-on-one online meeting with your teacher. Do a roleplay showing a
scenario that stimulates common meeting situation, encouraging the attendees to
practice active listening and responding appropriately. Emphasize the importance of
avoiding interruptions and summarizing key points. Please be guided with the rubrics
provided below.

Rubrics
Criteria Excellent (3) Good (2) Requires
Improvement (1)
Attentively Listens intently Consistently Struggles to focus
Listening and actively demonstrates throughout the
throughout the attention to detail, meeting and
discussion, occasionally frequently displays
keeping eye requiring mild signs of distraction.
contact and signals to redirect
nodding to focus.
indicate interest.
Appropriateness Offers thoughtful, Reacts correctly Shows a need for
of the Response pertinent most of the time, better
comments that yet sometimes comprehension as
show a thorough you have to ask seen by frequent
comprehension of for clarification or misunderstandings
the subjects ask to repeat or irrelevant
covered. something. responses.
Avoiding Refrains from Minimizes Interrupts
Interruptions interjecting, letting disruptions, yet frequently,
the speaker finish there are impeding the flow
expressing their sometimes a few of the talk and
ideas before gregarious lowering its efficacy
answering. remarks that overall.
could slightly
throw off the
rhythm.
Summarizing Key Demonstrates a Summaries are Has trouble
Points thorough sufficient, but they summarizing well,
comprehension of might overlook frequently leaving
 the discussion by some subtleties or out important
skillfully leave out details or
summarizing important misrepresenting
important points information. the original
brought up during meaning.
the meeting.

References
Chen, M. (2022). 16 Meeting Etiquette Tips | Must-Know Do’s and Don’ts. Notta.
Retrieved from https://www.notta.ai/en/blog/meeting-etiquette?
fbclid=IwAR16twRAWsa1-GZ8jeCt2lXW8N6-3PWQ4R0zO9_yG8dr6nxsC-
0Qw2VHwhA
Indeed Editorial Team (2023). What is Meeting Etiquette? (With Importance and
Tips. Indeed. Retrieved from https://ca.indeed.com/career-advice/career-
development/meeting-etiquette
Owl Lab Staffs (2020). 15 Rules of Meeting Etiquette: Meeting Etiquette Tips for
Professionals. Owl Labs. Retrieved from
https://resources.owllabs.com/blog/meeting-etiquette?
fbclid=IwAR3OelPeONEicnmEOIX5Z0XxPzaL45Wt1NBSES-
mcbX6vsCXemW5t7MDlXc
 Lesson 3: Tips for Effective and Successful Public Speaking
Duration: 3 – 4 hours/ 2 Sessions

Introduction:
As a businessman, one cannot exclude the fact of having frequent conversations
with different people, especially in the business industry. For many individuals, public
speaking is one of their greatest fears. It is never easy to stand in front of an
audience and give a speech.
On the other hand, public speaking is one of the assets of great businessmen. It
serves as a platform to persuade investors and consumers to buy their products and
support their business. This lesson will help you know how to improve your public
speaking skills: starting from rectifying your intonations, proper pronunciation, and
fluency in speaking. We will give you tips on how to improve your confidence in
speaking, which can help you be one of those great people in the business industry.

Lesson Objectives:
Upon completion of this lesson, you should be able to:
a. Identify and articulate the crucial tips and elements essential for delivering an
effective speech;
b. reflect on your personal strengths and areas for improvement in public speaking;
and
c. demonstrate the application of the learned tips by creating and delivering a
business proposal presentation, showcasing improved skills in the physical act of
public speaking.

Abstraction (Lesson Proper)

To become a better speaker, it’s crucial to explore effective strategies that go beyond
mere words. In this discussion, we will delve into key techniques, including vocal
variety, body language, maintaining eye contact with the audience, and many other
strategies to help you speak confidently in public.
1. Know your topic.
Understand your subject matter thoroughly. The deeper your comprehension and
investment in the topic, the less likely you'll make a mistake. Being unfamiliar with
your topic made you feel nervous, which led to stuttering in front of the crowd.
Spending enough time to fully understand your topic is a must. If possible, build a
connection about the content within yourself so you could also connect to your
audience. In that case, you are able to answer the audience queries correctly and
confidently.
2. Get organized.
Organize your presentation meticulously beforehand. Make sure that your
instructional materials like PowerPoint presentation and audio-visual-aids are readily
available, and well-equipped. If possible, visit the presentation venue beforehand to
acquaint yourself with available equipment to avoid technical problems.
In addition, prepare a concise outline on a small card to track the flow of your
speaking, and to maintain your focus. List down all the keywords that you would like
to mention so they won't be forgotten.
3. Practice, and then practice some more.
Make time to have a dry-run and avoid on the spot discussions. Always practice the
entire presentation multiple times as if you're presenting at the actual venue. Present
it to acquaintances for feedback, and consider engaging with individuals less familiar
to you for additional perspective. Creating a video of your presentation also enables
self-assessment to be aware of the mistakes and things that need to improve.
4. Challenge specific worries.
Fear amplifies the likelihood of negative outcomes. List your specific worries. Directly
challenge them by identifying alternative solutions to minimize your doubts that
something negative will happen on the stage.
5. Use your personality
Just be yourself during discussion to avoid being nervous. Make sure to utilize
humor, emotions, and storytelling to captivate and maintain your audience's
engagement.
6. Practice Body Movement
Consider practicing in front of a mirror to refine your gestures and expressions.
Sometimes, our perception of what we're doing may differ from how it appears to
others. A little gesture may have a big impact on the audience especially if they
perceive differently from what it should be.
7. Make an Eye Contact
Make eye contact with your audience to establish connection and sincerity. This
strategy can capture the audience's attention, ensuring they stay focused on your
message rather than getting distracted.
8. Practice Tone Projection
Ensure that your voice is loud and clear. If possible, use a microphone in dealing
with a mass audience. If a microphone is not available, ensure that you practice
projecting your voice before your speech. Speaking as you normally would is not
enough if you aim to fill a room with your voice.
9. Visualize your success.
Visualize a successful presentation to alleviate negativity and anxiety. Imagine that
all your efforts and hardships will all be worth it in the end. Turn your imaginations
into reality the moment you step on the stage.
10. Do some deep breathing.
During your speech, practice deep, slow breaths for a calming effect. Calmness
contributes to an overall more confident and composed aura. It allows you to focus
on the message that you want to convey rather than being overwhelmed by anxiety
or shortness of breath.
11. Focus on your material, not on your audience.
Audiences primarily focus on new information and might not notice nervousness. If
they do, they are likely supportive and invested in your success.
12. Don't fear a moment of silence.
If you momentarily lose your train of thought or feel anxious, a pause, even if it feels
prolonged to you, is nothing to the audience unless you make sure that you keep
your composure back. Take slow and deep breaths in times of this. Anxiety: Fear of
silence can only intensify anxiety, making mental blocks more likely to occur.
13. Recognize your success.
Acknowledge your efforts after the presentation. Keep in mind that perfection isn't
essential. Mistakes are opportunities for skill refinement. Recognizing your success
instills a positive mindset that you have the capability to deliver engaging and
effective speeches which motivate someone to try once again.
14. Do not go over your allotted time
Time management is also a part of public speaking to ensure that essential points
are covered without rushing or losing. Be mindful of the time that should be covered
during discussion for it reflects professionalism and respect to the audience's
schedules.
15. Get support.
Join and look for an organization which involves a lot of activities to enhance your
public speaking skills in order to boost your confidence and abilities.
To sum up, being good at public speaking means preparing well, knowing yourself,
and using practical tips. Face worries by finding solutions, be yourself and tell
interesting stories to connect with your audience. Practice a lot, manage your time,
and join groups to get better at speaking in public. You cannot be good at it
overnight–it's all about getting more confident step by step!
Activity
As a designated brand ambassador for Luxe Organix Skincare Products,
demonstrate your persuasive abilities to encourage consumer purchase. You will be
given a 3-minute preparation period to formulate your approach. Employ strategic
public speaking tactics during your presentation, aiming for a duration of 7-10
minutes. Your goal is to effectively captivate the audience's interest towards
purchasing the showcased skincare items.

Refer to the rubric below for your reference.

Needs
Improvement
Criteria Excellent (4) Good (3) Fair (2) (1)

Communicates to
customers Communicatest
Message is
effectively with o customers Message is
somewhat
well-structured with a coherent unclear,
Content & disorganize
content, message but disorganized,
Message d or lacks
supported by lacks depth and or lacks
supporting
clear thoughts has minimal substance.
details.
and relevant errors.
evidence.

Capture the Maintains

Attempts to Fails to
audience's audience
engage the engage the
Customer’s attention interest but the
audience audience,
Engagemen effectively, and engagement
but lacks resulting in
t demonstrate a techniques
effective disinterest or
captivating way of should be
methods. distraction.
delivery. improved.

Shows
Exhibits confident Displays body limited use
posture, gestures, language, of body
Body language
and facial gestures, and language,
is distracting or
expressions on facial which does
Body inhibits
the entire expressions but not
Language effective
presentation inconsistent contribute
communication
which adds color which leads to significantly
.
to the distraction of to the
performance. the customers. presentation
.
 Demonstrates a Shows a
Poor vocal
clear and loud reasonable level Vocal
delivery,
voice in of vocal variety, delivery
resulting in
Vocal emphasizing key but could fails to
monotone or
Delivery points. Vocal improve in engage the
unclear
delivery is well- maintaining audience
communication
articulated and consistency or effectively.
.
engaging. expressiveness.

Used the 3-
Appears Presents
minute
Demonstrates somewhat without
preparation
adequate unprepared, adequate
effectively which
preparation, but leading to a preparation,
Preparation is evident in the
minor flaws or presentation resulting in a
presentation with
gaps in content lacking disjointed or
a clear structure
are noticeable. structure or incomplete
and seamless
coherence. presentation.
transitions.

Leaves a
Leaves a lasting positive
impact on the impression, Leaves a
Fails to make a
audience, though minimal somewhat
meaningful
effectively error is forgettable
Overall impact or
conveying the observable and or unclear
Impact connection
intended improvements impression
with the
message with could enhance on the
audience.
memorable the audience.
delivery. presentation's
impact.

Analysis
Now that you have acquired some tips for effective and successful public speaking,
list down all your strengths and weaknesses in terms of presenting in front of the
crowd and think on how you can enhance those strengths and turn your weaknesses
into your opportunities to become an effective public speaker. Prepare for a 5-minute
extemporaneous speech. See the rubric below for your guide.

Exceptional (5 Developing Limited (1-2

Criteria points) Proficient (4 points) (3 points) points)
 Comprehensive
identification and Lists a few Incomplete
Self- detailed Identifies strengths strengths or vague
Assessment: explanation of with some without identification
Strengths strengths explanation much detail of strengths

Lists Fails to
Thoroughly weaknesse identify or
Self- identifies Identifies s with unclear
Assessment: weaknesses with weaknesses with minimal about
Weaknesses insightful analysis explanations analysis weaknesses

Provides detailed, Suggests

effective generic
strategies for Offers strategies for strategies
each most without No strategies
Strategies for strength/weaknes strengths/weaknesse clear presented for
Improvement s s application improvement

Somewhat
organized,
lacks
Organized with relevance Disorganized
Preparation for Clearly organized, mostly relevant or , irrelevant,
Extemporaneou relevant content, content and some engagemen or lacks
s Speech engaging engagement t engagement

Highly relevant
and engaging, Somewhat
effectively Mostly relevant and relevant, Irrelevant or
captures engaging, moderately lacks fails to
Relevance and audience captures audience engagemen engage the
Engagement attention attention t audience

Highly
Lacks lacking in
confidence, confidence,
Confident, unclear poor
articulate, strong Generally confident, articulation articulation,
Confidence and modulation, adequate articulation or and
Delivery engaging delivery and modulation modulation modulation

Exceeds or
falls short Significant
Precisely meets Mostly adheres to the by a deviation
Time the 5-minute time time limit with minor noticeable from the time
Management limit deviations margin limit
Application
Instruction: Deliver a 25-minute business proposal presentation on the topic of your
own choice, applying learned language skills and public speaking techniques. Your
main goal here is to persuade your audiences to invest in your proposed business.
Focus on a clear structure, engaging content, and audience interaction, ensuring
adherence to time limits and visual aids. See the rubric below for your guide.

Criteria Description Points

Relevance of the chosen topic and clarity of the

Content Relevance business proposal 15

Effectiveness in persuading the audience to

Persuasiveness invest in the proposed business 20

Application of learned language skills, clarity,

Language Use and professionalism 15

Structure and Clear introduction, well-organized main points,

Organization and a compelling conclusion 15

Interaction with the audience, engagement, and

Audience Engagement responsiveness to queries 10

Time Management Adherence to the specified 25-minute time limit 10

Quality, relevance, and effective use of visual

Visual Aids (if used) aids 10

Overall Impact and Impactfulness of the presentation and

Persuasion effectiveness in persuading the audience 15

Total 100

References
Gleeson, B. (2017, November 6). 20 Tips for Mastering the Art of Public Speaking.
Inc.com; Inc. https://www.inc.com/brent-gleeson/20-tips-for-mastering-art-of-public-
speaking.html
North, M. (2020, March 17). 10 Tips for Improving Your Public Speaking Skills.
Blog.dce.harvard.edu. https://blog.dce.harvard.edu/professional-development/10-
tips-improving-your-public-speaking-skills
Sawchuk, C. (2017, May 17). Fear of public speaking: How can I overcome it? Mayo
Clinic. https://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-
answers/fear-of-public-speaking/faq-20058416

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