Fire Grill Final FS
Fire Grill Final FS
December 2022
Republic of the Philippines
Saint Estanislao Kostka College, Inc.
Kostka Heights, Polot, Poblacion,
Manukan, Zamboanga del Norte
APPROVAL SHEET
This Feasibility Study entitled “FIRE GRILL BAR”, prepared and submitted by RIZA
MAE ROCABERTE, JANE J. MANDAS, JOAN D. UNDO, EDNA G. LANSANGON,
AVIES O. JARALVE, and DIVINE GRACE D. GONZALES, in partial fulfillment of the
requirements for the Degree of Bachelor of Science in Business Administration Major in
Marketing Management has been examined, and is recommended for oral defense.
Accepted and approved in partial fulfilment of the requirements for the degree of
Bachelor of Science in Business Administration Major in Marketing Management.
i
Republic of the Philippines
CERTIFICATION
This feasibility study entitled “FIRE GRILL BAR”, prepared and submitted by RIZA
MAE C. ROCABERTE, JANE J. MANDAS, EDNA G. LANSANGON, AVIES O.
JARALVE, JOAN D. UNDO, and DIVINE GRACE D. GONZALES, in partial fulfillment
of the requirements of the degree of Bachelor of Science in Business Administration Major in
Marketing Management has been reviewed, checked and verified by the undersigned as to
grammar, coherence and organization.
ii
ACKNOWLEDGMENT
This study wouldn’t be possible without the help and support of everyone. We would
like to acknowledge the following people who inspired us and help us to make this feasibility
study a successful one.
To our beloved parents, who supported our financial needs and give us the courage in
times we encounter many problems in life.
To our instructor, Mrs. Joyce G. Rendilan who helped us on how to accomplish and
for sharing the things needed in order to finish this study.
To the barangay captains of all barangays in the Municipality of Manukan for allowing
us to conduct our survey.
Above all, to our Almighty God who strengthen and give us eternal light in our struggles
to keep us going.
The Researchers
iii
DEDICATION
We dedicate this Feasibility Study to our beloved parents who unconditionally supported
us to make this study successful.
We are so much grateful for your unending support especially in terms of financial. Thank
you also for giving us encouragements that give us inspiration to make this study possible.
The Researchers
iv
TABLE OF CONTENTS
Page
Approval Sheet …….................................................................................................................. i
Certification …….. ............................................................... ...................................................ii
Acknowledgment..……...........................................................................................................iii
Dedication….. .............................................................. .......................................................... iv
Table of Contents……............................................................................................................. v
Executive Summary…….......................................................................................................... ix
List of Tables……................................................................................................ .................. xi
List of Figures…… ........................................ ........................................................................xii
CHAPTER 1 – PROJECT SUMMARY............................ ....................................................... 1
Name of Business ......................................................................................................... 1
Title of the Study .......................................................................................................... 1
Description of the Business.......... ................................................................................. 1
Business Location ......................................................................................................... 1
Name of Principal ......................................................................................................... 2
Address of the Principal ................................................................................................ 2
Projected Capital........................................................................................................... 2
Brief Description of the Project ..................................................................................... 2
General Objectives of the Business ............................................................................... 3
Mission ......................................................................................................................... 3
Vision ........................................................................................................................... 3
Goals ............................................................................................................................ 3
Core Values .................................................................................................................. 4
Mode of Financing ........................................................................................................ 4
Major Assumptions ....................................................................................................... 5
Summary of Findings and Conclusion …..........…….…………………………………..5
CHAPTER 2 - THE PROBLEM AND ITS SETTING.............................................................. 7
Introduction .................................................................................................................. 7
Statement of the Problem .............................................................................................. 7
Scope and Limitation of the Study................................................................................. 8
v
Significance of the Study .............................................................................................. 8
Definition of Terms.................................. .................................................................... 9
CHAPTER 3 – RESEARCH METHODS ............................. ..................................................10
Research Design ........................ .................................................................................10
Research Locale ............. .............................................................................................10
Research Respondents.............. .................................................................................. 11
Sampling Technique .......................... ........................................................................ 11
Research Instrument ..................................... .............................................................. 11
Data Gathering Procedure ...................................... .................................................... 12
Statistical Tools ............................................................... …...................................... 13
Forecasting Tools............................................................................ ........................... 13
Industry Analysis ... .................................................................................................... 13
Competitor Analysis ................................................................................................... 14
Customer Analysis ... .................................................................................................. 14
Market Analysis ................. ........................................................................................ 15
Technical Analysis ....................... .............................................................................. 16
Management Analysis ............................ .................................................................... 16
Financial Analysis............................................ .......................................................... 17
Ethical Consideration ................................................. ................................................ 17
CHAPTER 4 - PRESENTATION OF RESULTS AND DISCUSSION ................................. 18
MARKET STUDY ............................................................................................. ................... 18
Market Survey ............................................................................................ ............... 19
Industry Analysis .............................................................................................. ......... 23
Market Segmentation ......................................................................................... .........24
Competitive Advantage............................................................................................... 24
Customer Analysis / Target Market......... .................................................................... 25
Market Share............................................................................................................... 26
Projected Sales......... ................................................................................................... 27
Market Product / Service Description .......................................................................... 30
SWOT Analysis.................... ...................................................................................... 31
Description of Business Logo...................................................................................... 32
vi
Study of Demand ........................................................................................................ 32
Study of Supply ................................................. ........................................................ 33
Demand-Supply Analysis .............................................. ............................................. 36
Pricing Analysis .......................................................................... ............................... 35
Marketing Program ............................................................................... ..................... 36
Future Outlook of Trends ................................................................................ ........... 36
TECHNICALSTUDY……………….…………………....…….….........……………………..37
Product/Services Technical Description ..................................................................... 37
Business/Manufacturing Process ........ ........................................................................ 38
Production Schedule ........................................... ....................................................... 39
Production Cost Requirement ...................... ............................................................... 40
Building Structure ................................................. ..................................................... 42
Vicinity Map ........................................................................ ...................................... 42
Flow of Goods and Services ......... .............................................................................. 43
Machinery, Equipment and Tools ........... .......................... ......................................... 44
Product Pricing..................................................................... ...................................... 58
Menu Preparation Procedure………………………………….....……………………. 69
Cost of Capital Expenditures ............................ ................. ........................................ 73
Business Uniform....................................................... ........... .................................... 74
Direct Labor Requirements ......................................................... .................... .......... 74
Permits and Licenses ......................... .............................................. .......................... 77
SSS and PhilHealth, Pag-ibig Contributions ......... ............ ........................................ 78
Name of Supplier of Raw Materials ............ .............. ................................................ 79
Utilities Requirements........................ ............................ ........................................... 79
Technology Utilization........... ............................................. ...................................... 80
Waste Disposal Method ............... ............................................ ................................. 80
MANAGEMENT STUDY .............. ......................................................... ............................ 81
Nature of the Business ................... .................................................... ....................... 81
Form of Ownership .................................. ............................................... .................. 81
Owner’s Profile........................................................................................ .................. 82
Capitalization ..................................................... .......................................... ............. 82
vii
Organizational Structure .............................................. ..................................... ........ 83
Organizational Policies and Procedures .... ................................................................ 83
Staffing Requirements.............. . ................................................................................ 85
Code of Ethics................................. ....... ................................................................... 88
Legal Requirements ............................. ............ ......................................................... 89
FINANCIAL STUDY .......................................... ................. .............................................. 94
Major Assumptions …................................................................................................ 94
Opening of Financial Statements….........………....………….………….…………….95
Statement of Financial Performance........ ............... ................................................... 95
Statement of Financial Position ….............................................................................. 96
Statement of Cash Flows …………............................................................................ 97
Statement of Owner’s Equity.......................................... .... ...................................... 98
Notes to Financial Statements................................................... .... ............................ 99
Break Even Analysis ……….....................................................................................107
Financial Ratio Analysis.............. ................................................................... .........108
SOCIO-ECONOMIC STUDY ........... .......... ........................................................................110
Social Benefits ................................. ..... ...................................................................110
Economic Benefits ..................................... ...............................................................110
CHAPTER 5 – CONCLUSION AND RECOMMENDATION. ............. ............................. 111
Summary of Findings ......................................................... ............... .......................111
Conclusion ......................... .................................................... ..................................111
Recommendation ......................... ............................................... .............................111
References ……....................................................................................................................112
Appendices ……...................................................................................................................112
Certificate of Originality…………….....................................................................................113
Curriculum Vitae …….. ................................ .................................... ..................................114
BIR..................................................................... ......................................... ........................120
Sample Business Permits / Mayor’s Permit …......................................................................121
DTI............................. ................................................. ........................................................122
Survey Questionnaire........... ............................................. ...................................................123
viii
Executive Summary
The “Fire Grill Bar”, commonly known in as resto-bar, a restaurant and at the same time
offers soft and hard drinks to customers who wants to chill and relax or take a nice dining
experience. The business will be named “Fire Grill Bar” which provides entertainment and
amazing food and beverage services to clients 24/7.
Fire Grill Bar envisions to become a popular Filipino food business resto bar that provides
an at home feeling flavors to every Filipinos with the quality of foods and services that it offers
and to become well known to other nationalities the dishes that the business will have.
Divine Gonzales who is a food lover and has an unfathomable affection to various Asian
foods will be the registered owner. Ms. Gonzales is responsible for overseeing the business
growth. She is a strong business leader responsible for strategic planning and continued growth
of the offered services and business development. In addition, Ms. Gonzales will be dependent
on a hired manager that will lead on all public relations, financial and investor services.
The food and beverage industry coordinates with farm producers or meat suppliers and
other actors in the food value chain to provide the product quality that consumers demand. To
cook and serve food for consumers, is a multifaceted food value chain that extends from local
produce, to food marketers that might undergone into production, processing, packaging, storage,
transportation, and retailed sales in various local supermarkets. This proposed business plan
focuses on food industry within the poultry and other agricultural produced. This industry
transforms raw farm commodities from local suppliers into consumer food which will be
marketed through nearly customers within reach. Thus, it provides the primary link between farm
production, food retailing and customer satisfaction.
Moreover, the business will be needing personnel to manage the workplace which will
create an opportunity of employment to the public. With the growing urbanization across the
country, Filipinos are having more busy lifestyles that pushed them to buy cooked foods or simply
ix
dine out. Also, those who are residing or working in busy cities are also facing a worsening traffic
and transportation issues which resulted to the growth of home delivery or takeaway outlets that
will give the chance to our food delivery riders to earn extra commissions on the food delivery
services that we will offer. Moreover, considering the current COVID-19 crisis that we are facing,
this will definitely give an avenue of improvement our local economy. The business shall
contribute to the affordability of food for consumers through long-run innovations that will
increase and diversify food supplies. For example, proposed business could provide more
products in the long run at the same time providing lower-cost alternatives to consumers.
The business will cater the unfilled demand of dining and entertainment through its
products and services in the market. The demand and supply of the project is based on the survey
that was conducted. The price will be based on the prevailing market price of the product. To
attract prospective buyers, streamers will be put up and fliers will be distributed in public places.
Word-of-mouth will also be a good way to introduce the product. Some products will be
distributed through delivery. Walk-in customers will also be accommodated. The target markets
are young professionals, students, company personnel, and family gatherings.
The source of financing will be provided by the proponent. The financial aspect of the
business requires high cost to put up the project but a good gain can also be expected.
The project aims to contribute benefits to the people of Manukan because it will hire three
staff who are residents of the local area. It will generate additional income to the government
through paying taxes and in complying the permits needed in the operation of the business. It will
also boost the tourism and entertainment within the municipality.
x
LIST OF TABLES
xi
LIST OF FIGURES
xii
CHAPTER 1: PROJECT SUMMARY
NAME OF BUSINESS
The name “Fire Grill Bar” was chosen because it describes the business. Several
other names were evaluated however after looking at alphabetical names, personal names
or random names, Fire Grill Bar is the most appropriate. Visitors will know exactly what
type of restaurant Fire Grill Bar is and have specific expectations.
Fire Grill Bar services food and drink. It contains a full bar. It also serves grilled food
and soups in a dining area. It would be located at Poblacion, Manukan in the new building
of the public market and soon to be opened grill bar that provides entertainment and leisure
time for the whole family. The shop will prepare food on site providing savory satisfaction
to customers. The shop will be opened 24/7 service to accommodate the customers.
BUSINESS LOCATION
The Fire Grill Bar is located at Poblacion, Manukan in the new building of public
market. The business location has been chosen based on traffic patterns and the availability
of real estate. The facility will have areas under one roof that will accommodate enough
customers.
1
This location has been chosen based upon its proximity to the municipality town
proper, a location with much sought-after residential and commercial address in the
province. The location contains a number of complementary businesses such other
restaurants, carenderias, and other food businesses. Fire Grill Bar will attract customers
from the immediate area as well as from the surrounding communities.
NAME OF PRINCIPAL
Fire Grill Bar will be funded entirely with equity capital of Divine Grace D.
Gonzales, and managed by an experienced manager. The owners have extensive business
experience and superb financial standing. The manager also had an extensive background
in the restaurant industry and had demonstrated success as a general manager for this type
of restaurant
PROJECTED CAPITAL
The name of this project is Fire Grill Bar. This project was proposed to make sure
that people are aware of the business’ presence. Every customer will receive the best
service possible from the said business. With the help of the distinctive method for catering
2
grilled dishes, the business will win over the hearts of our clients. The business project
will provide reasonably priced grilled cuisine that is also gratifying and tasty. The main
aim of this project is to build and run a successful restaurant / bar.
It is our primary objective to ensure that the public is aware of our business’
existence. We will provide the best service to every customer. We will win the hearts of
our customers by using our unique approach in catering grilled foods. We will offer
affordable but delicious and satisfying grilled foods.
MISSION
Fire Grill Bar aims to provide happiness and joy through our good-tasting, quality,
and affordable foods and beverages.
VISION
To serve and let the customers experience the best-tasting grilled foods and
beverages making it one of the top choices and go-to restaurant anytime.
GOALS
3
CORE VALUES
Show We Care: The business creates positive experiences and foster recognition for
team members, guests, and our communities.
Elevate the Spirit: The business has the passion for happiness. Joy is in our hearts.
Respect Everyone: Treat everyone with courtesy and appreciation. Common courtesy
is our motto.
Value Feedback: Listen, learn, and grow using what we have learned. Adaptability is
our middle name.
MODE OF FINANCING
4
MAJOR ASSUMPTIONS
The following were assumptions made in order to obtain the financial projections:
The proposed project is feasible because the results of the study are in conformity
with the objectives of the project which is to promote convenient of fine dining and
entertainment. In the socio-economic and environmental impact, part of the revenue of the
business will support the project of the government in the form of taxes paid; it will be also
be beneficial to the hired workers of the business for the improvement of their standard of
living through salaries and wages.
5
The financial aspect also shows a positive result, the first five years of operation is
expected to generate enough revenue to cover all the expenses incurred and at the same
time generate profit for the owner. The proposed business will be able to fully return the
initial investment within 0.7659 years.
6
CHAPTER 2: THE PROBLEM AND ITS SETTING
INTRODUCTION
Fire Grill Bar is a restaurant that offers a wide variety of beverages and food
recipes such as roasted chicken and pork as its main primary dish. This kind of business
caters to most of the residents in the Municipality of Manukan that love to spend time together
with their families and friends.
The primary function of this business is not only to earn profit but also to serve the
best grilled foods and beverages to satisfy people’s satisfaction.
The business offers to provide comfortable, fresh and relaxing place to unwind and
lessen their stress. As the business operates, quality assurance are always taken into
consideration to various products and services in order to give the best service that this
business can offer to customers.
The fundamental goal of this research is to see whether establishing “Fire Grill
Bar” a resto bar, which serves affordable, negotiable yet healthy cuisines and drinks, is
feasible. Data will be gathered using a research method and a survey distributed to potential
customers in the municipality of Manukan.
7
• Is the project capable of ensuring consumer satisfaction and delight, regardless
of the current circumstances?
• What are the best alternatives that can provide affordable and high quality
products to consumer?
• Will the proposed business be able to gain profit with the proposed pricing,
operation hours, the estimated turnover rate, and estimated controllable and
uncontrollable expenses?
The research looks into the various factors that go into determining whether or not
this type of business is feasible in our area.
The Municipality of Manukan will be the focus of the survey particularly the
barangays of Don Jose Aguirre, Linay, East Poblacion, Poblacion, and Punta Blanca.
This study is beneficial to the population of Manukan and other adjacent towns.
Fire Grill Bar acts as a place where families and friends spend time together and relax.
The Fire Grill Bar is the spot for the people who are fond of get together, night outs
and celebrating special occasions at restaurants. The researchers can assure that the
business will serve the customers the best and delicious foods and drinks at a very
affordable prices.
8
DEFINITION OF TERMS
The following terms are listed and emphasized to give clarity to the reader in
reading the research:
Customer profile: Information about the customers of the proposed grill bar regarding
their ages, incomes, occupations, their reason for visiting the grill bar and the times of
their visit.
Direct competition: Food and drink service facilities that are competing directly with the
same food and drinks of the proposed grill bar.
Indirect competition: Food and drink service facilities that are not competing directly
with the same food and drinks of the proposed grill bar.
9
CHAPTER 3: RESEARCH METHODS
RESEARCH DESIGN
RESEARCH LOCALE
10
RESEARCH RESPONDENTS
The respondents who answered the questionaire were found in public areas or
homes within the selected barangays particularly Don Jose Aguirre, Linay, East Poblacion,
Poblacion, and Punta Blanca of Manukan, Zamboanga Del Norte.
SAMPLING TECHNIQUE
RESEARCH INSTRUMENT
11
o Yes
o No
3 How often do you go to a grill bar?
o Everyday
o Weekly
o Monthly
4 Do you like 24/7 service?
o Yes
o No
5 Are you fond of ordering foods using text messages/online?
o Yes
o No
6 If we are going to give promos and discounts, would you like it?
o Very Much
o Slightly
7 Are you willing to spend additional fee for delivery?
o Yes
o No
First, the questionnaire is constructed to answer relevant questions about how the
grill bar could be operated. It was tested for reliability and validity. Permission to conduct
a survey was obtained from the five offices of the barangay captains in the sample area.
The questionnaire was printed and distributed to selected respondents along with the letter
of permission from the barangay. The completed surveys were collected on the same day.
12
STATISTICAL TOOLS
The researcher used Microsoft Excel to enable users to format, organize and
calculate data in a spreadsheet. By organizing data using software like Excel, data analysts
and other users can make information earlier to view as data is added or changed. Excel
contains a large number of boxes called cells that are ordered in rows and column.
FORECASTING TOOLS
INDUSTRY ANALYSIS
The Fire Grill Bar business will provide more new products for customers as
consumption increases. Customers’ decision that encompasses customer feedback into all
facets of the resto procedure, from the goods sold to how it will reach the market and the
community. Furthermore, the proposed business provides a variety of perspectives that
will unquestionably entice customers and make them satisfied with what the business has
to offer.
13
COMPETITOR ANALYSIS
In this type of business, the rivalry is very high because the competitors are
numerous. The competitors of the resto business would be eating places like carenderias,
entertainment beer house, and other business that offers food and beverages within the
locality of Manukan. This type of business is quite comparable and widespread in our area,
and the supplies and ingredients are very easy to get by, thus an increasing number of
individuals will try their hand at the resto. Aside from that, the pricing in the store is a
significant factor in the consumers' decisions. The lower the price, the more customers are
attracted. In average, brand recognition will be high in the food and beverage industry
because this type of business is still new to customers and markets, particularly among
students who want to try new and exciting things.
Marlit Resto-bar also operates in food and entertainment from which localities and
other people from nearby municipality would come and visit the place. Having this
establishment within the radius of the proposed location proposes a competition to existing
customers from which target market would likely want to experience a new and exciting
feel of comfort dining and entertainment at the proposed business.
CUSTOMER ANALYSIS
Fire Grill Bar will ensure that all customers are given first maximum treatment and
priorities. The business will also have a customer relationship management (CRM) that
enable us to manage a one-on-one relationship with our customers no matter how large the
numbers of our customer base grows.
This is a popular demographic for meal services, as college students and young
adults live fast paced lives. With classes, active social lives and new careers,
14
there is little to no time to think about what to make for dinner, let alone buy
groceries. Studies show that this demographic also enjoys meal services
because they miss home cooked meals. Meal delivery services can provide
young adults with a taste of home.
• Parents
With endless to-do lists, parents can definitely feel overwhelmed when
planning a meal at the end of the day. Meal services are a great option for busy
parents and families. Through this services they can save time from going to
the grocery store, so they’ll have more time to bond their kids.
• Working Professionals
MARKET ANALYSIS
15
TECHNICAL ANALYSIS
The offered products are at low cost, but with high quality for our customers. The
researchers products are different kinds of products and services. Equipment, machinery
and supplies are accounted for as other supplies with corresponding costs. The project can
be based on different aspects that we consider in running this business.
MANAGEMENT ANALYSIS
Planning – concerned with setting the business’ objectives, targets of the business
and formulating plan to accomplish them. The activity helps managers analyze the present
condition to identify the ways of attaining the desired position in future. Planning of
business operations includes preparation of various raw materials, procedures in food
preparation, and arrangement of manpower schedules to different workers to facilitate
optimum delivery of goods and services.
Organizing – the business will initiate the implementation of plan through the
manager by clarifying jobs, working relationships and effectively deploying resources for
attainment of identified and desired results (goals). The business will focus on organizing
the possible negative outcome that may happen during food and beverage service so that
in a way the business will be able to handle unfortunate events pro-actively.
Staffing – the business will make sure that the process of locating, selecting, hiring
and maintaining a professional relationship with potential and current workers are well
maintained as well as the polices within the workplace are properly adhered with. The
16
Manager/owner are usually in charge of creating and implementing a company’s staffing
protocols to find quality candidates who will match its office culture and provide valuable
work.
FINANCIAL ANALYSIS
ETHICAL CONSIDERATION
Prior to the conduct of the survey, the respondents were properly oriented by the
researchers that such survey is for the feasibility study of the establishment of a resto-bar
in the locality. Relative to this, respondents were also assured that proper consent on their
side was adhered adequately and was guaranteed that their personal information were safe
and will be used only in the conduct of this study. Moreover, the selection of respondents
was made on a random basis so the researchers declare that all answered surveys were
filled by the respondents voluntarily.
17
CHAPTER 4: PRESENTATION OF RESULTS AND DISCUSSION
MARKET STUDY
Market Survey
Table 1. Number of Respondents
Linay 33 2 35 94.29%
Poblacion 58 2 60 96.67%
The table above shows the tabulated responses of the different barangays. It
comprises the number of 95% respondents of barangay Don Jose Aguirre, 95% of
barangay Linay, 95% of barangay East Poblacion, 97% of barangay Poblacion, and 90%
of barangay Punta Blanca. As the Table 4.1 shows, 94.50% of the total responses are
positive.
Question #1. If we are going to build grill bar, would you visit?
Yes No
18
Figure 1. Survey Question 1 Chart
This result shows that out of the 200 respondents from barangay Don Jose Aguirre,
Linay East Poblacion, Poblacion and Punta Blanca 94% are willing to visit and the rest are
not willing to visit
Question #2. If ever we build grill bar business, would you recommend it, to your
friends?
Yes No
19
Figure 2. Survey Question 2 Chart
This result shows that 62% of the respondents of barangay Don Jose Aguirre, Linay,
East Poblacion, Poblacion, and Punta Blanca would recommend. Then the others would
not.
The result shows that 35% usually visit everyday and 60% are in favor of visiting
weekly because of a hectic schedule, while only 5% are in favor of visiting every month.
20
Question #4. Do you like 24/7 service?
Yes No
This result shows that 89% of the respondents of barangay Don Jose Aguirre, Linay,
East Poblacion, Poblacion, and Punta Blanca like 24/7 service. The others do not.
Question #5. Are you fond of ordering foods using text messages/online?
Yes No
21
This result shows that 77% of the respondents from barangays Don Jose Aguirre,
Linay, East Poblacion and Punta Blanca are fond of ordering foods online.
Question #6. If we are going to give promos and discounts, would you like it?
This result shows that 95% of the respondents of barangay Don Jose Aguirre, Linay,
East Poblacion, Poblacion, and Punta Blanca very much like promotions and discounts.
The others are less interested.
Question #7. Are you willing to spend additional fee for delivery?
Yes No
22
This result shows that between 17% of the respondents of barangay Don Jose
Aguirre, Linay, East Poblacion, Poblacion, and Punta Blanca would pay an additional
delivery fee.
Industry Analysis
Based on the survey conducted, the researchers can proudly say that the proposed
business could successfully operate considering that majority of the respondents would
like to avail the business’ products and services. Relative to this, upon examination of the
survey results, the proposed business also consider to provide other services that will
unquestionably entice customers and make them satisfied of what the business could offer.
23
Market Segmentation
The target market of Fire Grill Bar are residents of municipality of Manukan and
adjacent municipalities. The researchers chose the residents because they are the closest
possible customer to our target location. The residents can either be a student, employee,
business owner, or a member of the household with a capacity to buy our product.
Although we are focused on the residents as the primary customer, we are also
considering the presence of passers-by and commuters near the area. Overall, the total
population comprising the individuals residing in Manukan is around 36,887 according to
PSA census made on CY 2020.
Competitive Advantage
The proposed business ensures that foods are always newly-cooked and the quality
of taste is amazing. Monitoring and controls are also in place to make sure that drinks are
always available and refrigerated. Since the business is operating for food and beverages,
it is always part of the service to offer the following at the store like unlimited rice to some
of the menus, discount for senior citizens and PWDs, approachable and accommodating
24
employees, operates 24/7 service, accepts any suggestions, recommendations, and happy
to receive any feedback from our valued customers, offers delicious foods grilled foods
varying from chicken inasal, pork bbq, pork sisig, and bulalo, using fresh meats at a very
affordable price, immediate response/service to valued customers.
Fire Grill Bar will ensure that all our customers are given first maximum treatment
and priorities. A customer relationship management (CRM) that enable us to manage a
one-on-one relationship with our customers no matter how large the numbers of our
customer on different sectors namely;
25
services because they miss home cooked meals. Meal delivery services can
provide young adults with a taste of home.
• Parents
With endless to-do lists, parents can definitely feel overwhelmed when
planning a meal at the end of the day. Meal services are a great option for
busy parents and families. Not only will it save them time from going to the
grocery store, but it gives them the chance to bond with their kids, without all
of the extra work of food preparation.
• Working Professionals
The business will ensure that we get our customers involved in selection menus
that will be our framework and will also be making some business decisions.
Market Share
There is one main restobar competitor in Manukan, which is Marlit. The researcher
also considers small businesses that offers food and beverage services within the locality.
There is an opportunity to gain a large market share due to limited competition in the area.
The business can gain market share by using our competitive advantages.
26
Fire Grill Bar
10%
Marlit
22%
Carenderias
Refreshments and 32%
Other F&B Store
36%
The researchers have weighed all possible consideration on attaining 10% market
share. Relative to the researchers’ professional judgement, it is conservative to say that
upon establishment of the business, it can attain this market share percentage.
Projected Sales
Table 2. Estiamted Sales CY 2023
Annual Sale
Products Daily Sales
Year 1
BBQ Products 27,625.00 10,083,125.00
Desserts 5,775.00 2,107,875.00
Beverages/Softdrinks 8,750.00 3,193,750.00
Energy Drinks 880.00 321,200.00
Alcoholic Drinks 46,404.00 16,937,460.00
Total 89,434.00 32,643,410.00
27
39,678,268.88
37,788,827.50
40,000,000.00 35,989,359.53
34,275,580.50
32,643,410.00
35,000,000.00
30,000,000.00
25,000,000.00
20,000,000.00
15,000,000.00
10,000,000.00
5,000,000.00
-
CY 2023 CY 2024 CY 2025 CY 2026 CY 2027
28
Demand QTY
Products Price Daily Sales Monthly Sales Annual Sales
Daily
BBQ Products
Rice 100 10.00 1,000.00 30,416.67 365,000.00
Rice w/ Chicken 100 120.00 12,000.00 365,000.00 4,380,000.00
Chicken 50 100.00 5,000.00 152,083.33 1,825,000.00
Pork 45 105.00 4,725.00 143,718.75 1,724,625.00
Sisig 45 70.00 3,150.00 95,812.50 1,149,750.00
Barbeque 50 5.00 250.00 7,604.17 91,250.00
Bulalo 30 50.00 1,500.00 45,625.00 547,500.00
Total 420 27,625.00 840,260.42 10,083,125.00
Desserts
Halo-Halo (Regular) 80 30.00 2,400.00 73,000.00 876,000.00
Halo-Halo (Special) 75 45.00 3,375.00 102,656.25 1,231,875.00
Total 155 5,775.00 175,656.25 2,107,875.00
Beverages/Softdrinks
Coca-Cola 8oz 20 12.00 240.00 7,300.00 87,600.00
Coca-Cola 12oz 50 15.00 750.00 22,812.50 273,750.00
Coca-Cola Mismo 30 18.00 540.00 16,425.00 197,100.00
Coca-Cola 1 Liter 50 45.00 2,250.00 68,437.50 821,250.00
Sprite 8oz 15 12.00 180.00 5,475.00 65,700.00
Sprite 12oz 45 15.00 675.00 20,531.25 246,375.00
Sprite Mismo 25 18.00 450.00 13,687.50 164,250.00
Sprite 1 Liter 15 45.00 675.00 20,531.25 246,375.00
Royal 8oz 10 12.00 120.00 3,650.00 43,800.00
Royal 12oz 20 15.00 300.00 9,125.00 109,500.00
Royal Mismo 10 18.00 180.00 5,475.00 65,700.00
Royal 1 Liter 10 45.00 450.00 13,687.50 164,250.00
Pepsi 8oz 15 10.00 150.00 4,562.50 54,750.00
Pepsi 12oz 15 13.00 195.00 5,931.25 71,175.00
Pepsi Mismo 15 15.00 225.00 6,843.75 82,125.00
Pepsi 1 Liter 10 40.00 400.00 12,166.67 146,000.00
7-Up 8oz 15 10.00 150.00 4,562.50 54,750.00
7-Up 12oz 15 13.00 195.00 5,931.25 71,175.00
7-Up Mismo 15 15.00 225.00 6,843.75 82,125.00
7-Up 1 Liter 10 40.00 400.00 12,166.67 146,000.00
Total 410 8,750.00 266,145.83 3,193,750.00
Energy Drinks
Sting 30 16.00 480.00 14,600.00 175,200.00
Cobra 25 16.00 400.00 12,166.67 146,000.00
Total 55 880.00 26,766.67 321,200.00
Alcoholic Drinks
San Miguel - Apple Flavor 72 50.00 3,600.00 109,500.00 1,314,000.00
San Miguel - Lemon Flavor 48 50.00 2,400.00 73,000.00 876,000.00
San Miguel - Pale Pilsen 320ml 30 41.00 1,230.00 37,412.50 448,950.00
San Miguel - Pale Pilsen 1ltr. 60 110.00 6,600.00 200,750.00 2,409,000.00
Red Horse - 1 Liter 60 120.00 7,200.00 219,000.00 2,628,000.00
Red Horse - Stallion 48 60.00 2,880.00 87,600.00 1,051,200.00
GSM Blue - Mojito 10 110.00 1,100.00 33,458.33 401,500.00
GSM Blue - Margarita 5 110.00 550.00 16,729.17 200,750.00
GSM Blue - Pomelo 7 110.00 770.00 23,420.83 281,050.00
Tanduay Rhum - 5 years 15 130.00 1,950.00 59,312.50 711,750.00
Tanduay Rhum - Rhum Light 10 135.00 1,350.00 41,062.50 492,750.00
Tanduay Rhum - Boracay Rhum 10 135.00 1,350.00 41,062.50 492,750.00
Tanduay Rhum - Tanduay ICE 24 32.00 768.00 23,360.00 280,320.00
Emperador - Light 750ml 10 110.00 1,100.00 33,458.33 401,500.00
Emperador - Light 1L 7 140.00 980.00 29,808.33 357,700.00
Emperador - The Bar 11 120.00 1,320.00 40,150.00 481,800.00
Alfonso - Brandy 700ml 5 384.00 1,920.00 58,400.00 700,800.00
Alfonso - Brandy 1L 3 432.00 1,296.00 39,420.00 473,040.00
Alfonso - Light 700ml 6 264.00 1,584.00 48,180.00 578,160.00
Alfonso - Light 1L 4 336.00 1,344.00 40,880.00 490,560.00
Fundador - Light 700ml 6 336.00 2,016.00 61,320.00 735,840.00
Fundador - Light 1L 3 432.00 1,296.00 39,420.00 473,040.00
Fundador - Jamaica (Lime) 40 45.00 1,800.00 54,750.00 657,000.00
Total 494 46,404.00 1,411,455.00 16,937,460.00
GRAND TOTAL 89,434.00 2,720,284.17 32,643,410.00
29
Market Product / Service Description
Fire Grill Bar serves fresh food and delicious alcoholic and non-alcoholic
beverages. This is provided in a safe environment with appealing ambiance which makes
the grill bar is a great place to hang out with friends and family. It is conveniently located
in the center of town near the bus terminal and public market. The flow of products is
presented hereunder:
30
SWOT Analysis
Table 3. SWOT Analysis
Strengths Weaknesses
Easy access of the location Recruiting and retaining quality staffs
Quality dishes at affordable prices Unavailability of raw materials/
Large variety of meals Shortage of supplies
High level of customer service Power interruptions
Strong value on staffs empowerment
Opportunities Threats
Branching out on other ports and Government rules and regulations
airports on COVID Crisis
Additional food services Surrounding small carenderias
Inflation of raw materials prices
Inflation of operating costs
Consumers mindset that meals
cook at home are safer and
healthier
31
Business Logo
The logo shows the core elements of the business, including utensils for grilling
meat, fire, and also a bottle containing an alcoholic beverage. The bottle sends the message
that the customer may drink alcohol with friends at Fire Grill Bar. The utensils show that
fresh cooked food is available.
Study of Demand
The demands for products and services for the related business will be generated
mostly from the residents of Manukan, Zamboanga del Norte, Philippines with a total
population estimated to be around 44,000 individuals. Potential customers would most
likely came from different barangays. There is no projected large change to the demand
for restobar services in Manukan other than the introduction of Fire Grill Bar. Marlit has
been the only supplier for many years. There is no indication there will be any other new
competitors in the area.
The following presentation shows an estimation of customers who could visit daily
to our proposed business.
32
Figure No. 14 – Study of Demand
It was indicated in our market share percentage that the business could have a 10%
market share, thus, the demand would be relatively around 10% of the total population
who are expected to be the business’ customers. The forecasted daily customers are then
multiplied by the population growth rate to arrive on figures shown.
Study of Supply
There is no projected large change to the supply of grill bar services in Manukan
other than the introduction of Fire Grill Bar. Marlit has been the only supplier for many
years. There is no indication if there will be any other new competitors in the area.
Sold Daily Sold Monthly Sold Annually 2022 2023 2024 2025 2026
Meat - Kilos 1.36 29.83 358.00 358 376 395 416 437
Drinks - Kilos 18.64 410.00 4,920.00 4,920 5,166 5,424 5,695 5,979
Total 20 440 5,278 5,278 5,542 5,819 6,111 6,416
33
Figure No. 15 – Study of Supply for Drinks
The figure above shows the graphical presentation for the study of supply for drinks
covering the period of year 2022 to 2026. It can be gleaned that the business can supply
4,920 bottles of drinks for 2022, which was derive from an estimated amount of 40 kilos
of meat processed to different menus and serve to customers every month multiplied by 12
months, and the trend analysis has a constant increase of 5% for each year. The 5% increase
on the supply is a professional judgement made by the researchers based on the market
study conducted. Moreover, the 5% assumption on the increase of supply is also relative
to the major assumption made in this study in computing the increase on sales for every
year thereon.
34
Figure 16 - Study of Supply for Meat
The figure above shows the graphical presentation for the study of supply for meat
which is presented in kilos and covers for the period of year 2022 to 2026. It can be gleaned
that the business can supply 358 kilos of meat for 2022, which was derive from an
estimated amount of 40 kilos of meat processed to different menus and serve to customers
every month multiplied by 12 months, and the trend analysis has a constant increase of 5%
for each year. Projection shows that the business can supply around 376 kilos for year 2023,
395 kilos for year 2024, 416 kilos for year 2025, and 437 kilos for year 2026. The 5%
increase on the supply is a professional judgement made by the researchers based on the
market study conducted. Moreover, the 5% assumption on the increase of supply is also
relative to the major assumption made in this study in computing the increase on sales for
every year thereon.
35
Demand-Supply Analysis
In general, a market analysis looks for the point where demand and supply collide
to form a market for a product at a specific price. The type of the target, the description
of the service and the service fee, the identification of the competitor's price, and the
demand and supply analysis are all covered in this section. This will also highlight the
marketing plan, which is important to the business's operations because income would be
generated from them, the target market should be given top priority.
36
Pricing Analysis
Serving Per Cost per
Products Cost Mark-up Selling Price
batch Serving
Rice
Uncooked Rice 1kg 80.00 10 8.00 2.00 25% 10.00
Rice w/ Chicken
Uncooked Rice 8.00
Chicken 1 paa / petcho 80.00 1 96.00 24.00 25% 120.00
Marinate Mix 1 mix portion 8.00
Chicken
Chicken 1 paa / petcho 80.00 1 80.00 20.00 25% 100.00
Pork
Pork Meat 1kg 336.00 4 84.00 21.00 25% 105.00
Sisig
Pork Meat 50g 20.00
Pork Liver 50g 10.00
Onion 1 pc 5.00
Butter 1/4 cup 10.00 1 56.00 14.00 25% 70.00
Chilli 20g 5.00
Oil 3tbsp 5.00
Salt 5g 1.00
Barbeque
Meat pork 500g 168.00 42 4.00 1.00 25% 5.00
Bulalo
Beef meat with bones 5kg 1,850.00
Vegetables 1kg 100.00 50 40.00 10.00 25% 50.00
Spices 50.00
Halo-halo (Regular)
Halo-halo mix 100g 20.00
1 24.00 6.00 25% 30.00
Condense Milk 50g 4.00
Halo-halo (Special)
Halo-halo mix 100g 20.00
Condense Milk 50g 4.00 1 36.00 9.00 25% 45.00
Ice Cream 1Scoop 12.00
37
Product Total Cost Mark-up Selling Price
Beverages/Softdrinks
Coca-Cola 8oz 9.60 2.40 25% 12.00
Coca-Cola 12oz 12.00 3.00 25% 15.00
Coca-Cola Mismo 14.40 3.60 25% 18.00
Coca-Cola 1 Liter 36.00 9.00 25% 45.00
Sprite 8oz 9.60 2.40 25% 12.00
Sprite 12oz 12.00 3.00 25% 15.00
Sprite Mismo 14.40 3.60 25% 18.00
Sprite 1 Liter 36.00 9.00 25% 45.00
Royal 8oz 9.60 2.40 25% 12.00
Royal 12oz 12.00 3.00 25% 15.00
Royal Mismo 14.40 3.60 25% 18.00
Royal 1 Liter 36.00 9.00 25% 45.00
Pepsi 8oz 8.00 2.00 25% 10.00
Pepsi 12oz 10.40 2.60 25% 13.00
Pepsi Mismo 12.00 3.00 25% 15.00
Pepsi 1 Liter 32.00 8.00 25% 40.00
7-Up 8oz 8.00 2.00 25% 10.00
7-Up 12oz 10.40 2.60 25% 13.00
7-Up Mismo 12.00 3.00 25% 15.00
7-Up 1 Liter 32.00 8.00 25% 40.00
Energy Drinks
Sting 12.80 3.20 25% 16.00
Cobra 12.80 3.20 25% 16.00
Alcoholic Drinks
San Miguel - Apple Flavor 40.00 10.00 25% 50.00
San Miguel - Lemon Flavor 40.00 10.00 25% 50.00
San Miguel - Pale Pilsen 320ml 32.80 8.20 25% 41.00
San Miguel - Pale Pilsen 1ltr. 88.00 22.00 25% 110.00
Red Horse - 1 Liter 96.00 24.00 25% 120.00
Red Horse - Stallion 48.00 12.00 25% 60.00
GSM Blue - Mojito 88.00 22.00 25% 110.00
GSM Blue - Margarita 88.00 22.00 25% 110.00
GSM Blue - Pomelo 88.00 22.00 25% 110.00
Tanduay Rhum - 5 years 104.00 26.00 25% 130.00
Tanduay Rhum - Rhum Light 108.00 27.00 25% 135.00
Tanduay Rhum - Boracay Rhum 108.00 27.00 25% 135.00
Tanduay Rhum - Tanduay ICE 25.60 6.40 25% 32.00
Emperador - Light 750ml 88.00 22.00 25% 110.00
Emperador - Light 1L 112.00 28.00 25% 140.00
Emperador - The Bar 96.00 24.00 25% 120.00
Alfonso - Brandy 700ml 307.20 76.80 25% 384.00
Alfonso - Brandy 1L 345.60 86.40 25% 432.00
Alfonso - Light 700ml 211.20 52.80 25% 264.00
Alfonso - Light 1L 268.80 67.20 25% 336.00
Fundador - Light 700ml 268.80 67.20 25% 336.00
Fundador - Light 1L 345.60 86.40 25% 432.00
Fundador - Jamaica (Lime) 36.00 9.00 25% 45.00
38
Table 4.4. Average Daily Demand - Foods
Demand QTY
Products Price Daily Sales Annual Sales
Daily
BBQ Products
Rice 100 10.00 1,000.00 365,000.00
Rice w/ Chicken 100 120.00 12,000.00 4,380,000.00
Chicken 50 100.00 5,000.00 1,825,000.00
Pork 45 105.00 4,725.00 1,724,625.00
Sisig 45 70.00 3,150.00 1,149,750.00
Barbeque 50 5.00 250.00 91,250.00
Bulalo 30 50.00 1,500.00 547,500.00
Total 420 27,625.00 10,083,125.00
Demand QTY
Products Price Daily Sales Annual Sales
Daily
Beverages/Softdrinks
Coca-Cola 8oz 20 12.00 240.00 87,600.00
Coca-Cola 12oz 50 15.00 750.00 273,750.00
Coca-Cola Mismo 30 18.00 540.00 197,100.00
Coca-Cola 1 Liter 50 45.00 2,250.00 821,250.00
Sprite 8oz 15 12.00 180.00 65,700.00
Sprite 12oz 45 15.00 675.00 246,375.00
Sprite Mismo 25 18.00 450.00 164,250.00
Sprite 1 Liter 15 45.00 675.00 246,375.00
Royal 8oz 10 12.00 120.00 43,800.00
Royal 12oz 20 15.00 300.00 109,500.00
Royal Mismo 10 18.00 180.00 65,700.00
Royal 1 Liter 10 45.00 450.00 164,250.00
Pepsi 8oz 15 10.00 150.00 54,750.00
Pepsi 12oz 15 13.00 195.00 71,175.00
Pepsi Mismo 15 15.00 225.00 82,125.00
Pepsi 1 Liter 10 40.00 400.00 146,000.00
7-Up 8oz 15 10.00 150.00 54,750.00
7-Up 12oz 15 13.00 195.00 71,175.00
7-Up Mismo 15 15.00 225.00 82,125.00
7-Up 1 Liter 10 40.00 400.00 146,000.00
Total 410 8,750.00 3,193,750.00
39
Table 4.7 Average Daily Demands - Energy Drinks
Demand QTY
Products Price Daily Sales Annual Sales
Daily
Energy Drinks
Sting 30 16.00 480.00 175,200.00
Cobra 25 16.00 400.00 146,000.00
Total 55 880.00 321,200.00
Demand QTY
Products Price Daily Sales Annual Sales
Daily
Alcoholic Drinks
San Miguel - Apple Flavor 72 50.00 3,600.00 1,314,000.00
San Miguel - Lemon Flavor 48 50.00 2,400.00 876,000.00
San Miguel - Pale Pilsen 320ml 30 41.00 1,230.00 448,950.00
San Miguel - Pale Pilsen 1ltr. 60 110.00 6,600.00 2,409,000.00
Red Horse - 1 Liter 60 120.00 7,200.00 2,628,000.00
Red Horse - Stallion 48 60.00 2,880.00 1,051,200.00
GSM Blue - Mojito 10 110.00 1,100.00 401,500.00
GSM Blue - Margarita 5 110.00 550.00 200,750.00
GSM Blue - Pomelo 7 110.00 770.00 281,050.00
Tanduay Rhum - 5 years 15 130.00 1,950.00 711,750.00
Tanduay Rhum - Rhum Light 10 135.00 1,350.00 492,750.00
Tanduay Rhum - Boracay Rhum 10 135.00 1,350.00 492,750.00
Tanduay Rhum - Tanduay ICE 24 32.00 768.00 280,320.00
Emperador - Light 750ml 10 110.00 1,100.00 401,500.00
Emperador - Light 1L 7 140.00 980.00 357,700.00
Emperador - The Bar 11 120.00 1,320.00 481,800.00
Alfonso - Brandy 700ml 5 384.00 1,920.00 700,800.00
Alfonso - Brandy 1L 3 432.00 1,296.00 473,040.00
Alfonso - Light 700ml 6 264.00 1,584.00 578,160.00
Alfonso - Light 1L 4 336.00 1,344.00 490,560.00
Fundador - Light 700ml 6 336.00 2,016.00 735,840.00
Fundador - Light 1L 3 432.00 1,296.00 473,040.00
Fundador - Jamaica (Lime) 40 45.00 1,800.00 657,000.00
Total 494 46,404.00 16,937,460.00
35
Marketing Program
Promotion
One main branch of advertisement program involves online advertising. The bulk
of our advertising will be on facebook followed by youtube. TikTok ads and Instagram
ads may be tried in the future. The business will also collect email addresses and send out
notification of promotions to our email list.
Radio advertising will also be used just in the Dipolog area, Energy FM.
Moreover, the porposed business will also distribute flyers and leaflets to people around
the market. Tarpaulin will also be paled on the two sides of the business.
It is probable that the business will still continue to operate and still offers the
best of products and services to its valued customers after five years of operation. Most
likely the business managers will be able to adapt to business challenges and able to
consider matters pertaining to expansion. Moreover, per study of the researchers, there
is a trend in the Philippines to increase sin tax on alcohol. This eent will definitely affect
the business profit and most likely initiate measures to increase the price. The business
should be aware of this when Fire Grill Bar makes projections.
36
TECHNICAL STUDY
Technical feasibility study is the complete study of the project in terms of input,
processes, output fields, programs and procedures. It also assesses the details of how you
will deliver a product or service like materials, labor, and transportation and where our
business will be located and the technology needed. This chapter also evaluates the
viability of the day to day operations and provides detailed product specifications. To
recap, this chapter contains all technical discussions from the feasibility study in its
entirety.
Food preparation plays a very important role in this type of business, so we always
make sure the quality of meals that we will be serving to the customers is above and with
high standards starting from ingredients selection, cooking, and packaging processes. The
business offers a wide variety of meals and as well as drinks which is basically prepared
in a very controlled environment.
• Food / Meals
Fire Grill Bar offers various meals from grilled chicken, grilled pork, pork
BBQ, pork sisig, and bulalo. These staple meals are prepared in a quality-
controlled environment where products are check frequently to provide best
services to customers. The proposed business ensures that foods are always
newly-cooked and the quality of taste is amazing.
• Desserts
Aside from meal products, the proposed business also offers a delicious dessert
to customers who wants to have a taste of a sumptuous filipino delicacy which
is commonly known as “Halo-halo”. Halo-halo dessert is a filipino-style shaved
ice made with sweetened fruits top with milk, purple yam jam and ice cream.
37
• Beverages
Fire Grill Bar also makes sure that beverages are served cold that is why
monitoring controls are also in place to make sure that drinks are always
available and refrigerated.
To provide these services the manager must order recipe ingredients and order
beverages. The person in charge must receive, sign for and pay for ordered items. The
service crew must treat the customers nicely. They are the one who take orders from
customers. The office clerk receives money from the service crew for the billing. The
cook prepares food based on customer orders.
When the order has been prepared, the service crew serves the ordered food and
beverages to the customer. The person in charge monitors inventory to know what to order.
The service crew cleans up after the customer had left the area.
38
Production Schedule
Under Operations
Break (alternate)
Meat Products and beverages are always check every specified time to ensure
ordering process to suppliers every afternoon which are then expected to be received every
morning. This procedure ensures that the business has enough supply and are ready to
used.
39
Production Cost Requirement
40
Table 4.13. Average Cost - Alcoholic Drinks
The total annual production cost required by Fire Grill Bar is the cost of materials
plus the operating cost. In 2023 the Direct cost of materials will be 26,114,728.00.
41
Building Structure
Vicinity Map
42
Description of Personnel Company Operations
The manager orders recipe ingredients and beverages. The manager receives, signs
for and pays for ordered items. The service crew greets and seats customers. They take
orders from customers. The cook prepares food based on orders.
After the order is prepared the service crew serves the ordered food and beverages
to the customer. The manager / office clerk monitors inventory daily to know what to
order. The service crew cleans up after the customers. The bookkeeper handles financial
areas of the business.
43
Store Equipment
Total
Store Equipment Description Quantity Amount
Amount
Used to input
1 ₱11, 990.00 ₱11, 990.00
sales and keep
the money safe.
Store
perishable
goods and use 1 ₱15, 950.00 ₱15, 950.00
for cooling
purposes.
It is used for
cooking rice. 3 ₱8,250.00 ₱24,750.00
It is used for
cooling
beverages and
maintain the 1 ₱28,750.00 ₱28,750.00
appearance and
taste of fresh
products for
longer.
44
A device that
plays recorded
tracks without 1 ₱28,750.00 ₱28,750.00
vocals and
used for
entertainment.
Microphones it
is used by a
singer on stage 3 ₱599.00 ₱1,797.00
and convert the
audio sounds
waves.
making ice.
45
Used to receive
audio input
from a device 2 ₱2,889.00 ₱5,788.00
such as a
computer or an
audio receiver.
Used in
1 ₱56,900.00 ₱56,900.00
delivering
online orders.
Used for
inventories. 1 ₱17,950.00 ₱17,950.00
Used to
convert
mechanical
energy
obtained from 1 ₱11,999.00 ₱11,999.00
an external
source into
electrical
energy as the
output.
46
Used to
convert
mechanical
energy
obtained from 2 ₱2,899.00 ₱5,798.00
an external
source into
electrical
energy as the
output.
Estimated
Monthly Annual
Store Equipments Unit Cost QTY Total Cost Useful Life
Depreciation Depreciation
(months)
POS System 11,990.00 1 11,990.00 60 199.83 2,398.00
Freezer 15,950.00 1 15,950.00 60 265.83 3,190.00
Rice Cooker 8,250.00 3 24,750.00 60 412.50 4,950.00
Beverage Fridge 28,750.00 1 28,750.00 60 479.17 5,750.00
Karaoke Machine 28,750.00 1 28,750.00 60 479.17 5,750.00
Microphone 599.00 3 1,797.00 60 29.95 359.40
Ice Maker 8,250.00 1 8,250.00 60 137.50 1,650.00
Exhaust Fan 3,780.00 5 18,900.00 60 315.00 3,780.00
Motorcycle 56,900.00 1 56,900.00 60 948.33 11,380.00
Laptop 17,950.00 1 17,950.00 60 299.17 3,590.00
Generator 11,999.00 1 11,999.00 60 199.98 2,399.80
Pressure Cooker 2,899.00 2 5,798.00 60 96.63 1,159.60
Speaker 2,889.00 2 5,778.00 60 96.30 1,155.60
Total 198,956.00 237,562.00 3,959.37 47,512.40
47
Furniture and Fixtures
Store Total
Description Quantity Amount
Equipment Amount
This is where
10 ₱3,515.00 ₱35,150.00
people dine.
10 ₱182.00 ₱1,820.00
Used for better
ambiance.
Generally
comfortable and
adjustable type of
1 ₱969.00 ₱969.00
chair that is
designed for use at
a disk in an office.
Is a mechanical fan
mounted for on the
ceiling of a room
or space, usually
electrically 5 ₱1,580.00 ₱7,900.00
powered, that uses
hub-mounted
rotating blades to
circulate air.
48
It is used to grill 1 ₱23,800.00 ₱23,800.00
pork and chicken.
Estimated
Monthly Annual
Furniture and Fixture Unit Cost QTY Total Cost Useful Life
Depreciation Depreciation
(months)
Tables and Chairs 3,515.00 10 35,150.00 60 585.83 7,030.00
Fluorescent Light 182.00 10 1,820.00 60 30.33 364.00
Cashier’s Chair 969.00 1 969.00 60 16.15 193.80
Ceiling Fan 1,580.00 5 7,900.00 60 131.67 1,580.00
Grill 23,800.00 1 23,800.00 60 396.67 4,760.00
Kitchen Cabinet 5,485.00 1 5,485.00 60 91.42 1,097.00
Total 35,531.00 75,124.00 1,252.07 15,024.80
49
Office Supplies
Total
Office Supply Description Quantity Amount
Amount
Used in writing
important 50 ₱10.00 ₱500.00
details or document.
Office Supplies Unit Cost QTY Total Cost Year 1 Year 2 Year 3 Year 4 Year 5
Ballpen 10.00 50 500.00 500.00 525.00 551.25 578.81 607.75
Official Receipt 175.00 100 17,500.00 17,500.00 18,375.00 19,293.75 20,258.44 21,271.36
Total 185.00 18,000.00 18,000.00 18,900.00 19,845.00 20,837.25 21,879.11
50
Sanitary Supplies
Cleaning Towel
Used to dry
hands and
sanitation 10 ₱4.00 ₱40.00
purposes.
Tissue Paper
For sanitary
10 ₱8.00 ₱80.00
purposes.
Hand Sanitizer
Used to
maintain the
cleanliness of 10 ₱95.00 ₱950.00
the hands
before and after
eating.
51
Used to clean
plates and other 10 ₱30.00 ₱300.00
utensils.
Used to scrub
plates and 10 ₱15.00 ₱150.00
utensils
Used to keep
clothes clean
and tidy. Also
added 10 ₱95.00 ₱950.00
protection from
things like spills
and hazards.
Used to hold
hot kitchen
10 ₱58.00 ₱580.00
equipment like
pots and pans.
52
Used to sweep 5 ₱65.00 ₱325.00
the floor.
Used to collect
5 ₱115.00 ₱575.00
dust and waste.
Used to wipe
the floor.
5 ₱279.00 ₱1,395.00
It used to keep
hair contained.
20 ₱10.00 ₱200.00
53
Kitchen Supplies
A kitchen
utensil design to
5 ₱1,899.00 ₱9,495.00
fry, to sear, and
to sauté food.
It is used to cut
different kinds 2 ₱520.00 ₱1,040.00
of foods.
Used for
10 ₱229.00 ₱2,290.00
cooking sisig.
Used to clean
your barbeque
10 ₱193.00 ₱1,930.00
before and after
every use.
54
It is used in
food
preparation to
measure, mix, 5 ₱55.00 ₱550.00
stir ingredients;
primary utensils
used for eating.
Used to store
sauce, ketchup, 20 ₱68.00 ₱1,360.00
soy and vinegar.
It is used as a
surface on
20 ₱31.00 ₱620.00
which to cut or
slice things.
It is used to
spread butter,
10 ₱180.00 ₱1,800.00
oil or glaze on
food.
55
It is used to
hold water for
15 ₱169.00 ₱2,535.00
drinking
purposes.
It is used for
lifting and
flipping, for
handling food 10 ₱ 311.00 ₱ 3,110.00
items on a grill,
used to remove
or hold meats.
A device used
to crush ice for
2 ₱1,199.00 ₱ 2,398.00
cold food
servings.
Used for
30 ₱159.00 ₱4,770.00
drinking water.
56
A broad mainly
flat vessel on
30 ₱711.00 ₱ 21,330.00
which food is
served.
Used for
30 ₱282.00 ₱8,460.00
serving.
Used to prepare
30 ₱158.00 ₱4,740.00
and serve food.
Used for
5 ₱905.00 ₱ 4,525.00
draining dishes.
57
Product Pricing
Total Mark - Selling
Product Cost Breakdown
Cost up Price
BBQ Products
Rice 1. Rice 4.00
2. Water 0.50
3. Electricity 1.50
Php8.00 Php2.00 Php10.00
4. Direct Labor 2.00
Total Cost 8.00
58
Sisig 1. Raw Materials
44.00
2. Indirect Materials
Php56.00 Php14.00 Php70.00
10.00
3. Direct Labor 2.00
Total Cost 56.00
Barbeque 1. Pork 2.00
2. Marinate 1.00
3. Stick 0.50
Php4.00 Php1.00 Php5.00
4. Direct Labor 0.50
Total Cost 4.00
59
Halo-Halo 1. Raw Materials
(Special) 32.00
2. Indirect Materials
2.00 Php36.00 Php9.00 Php45.00
3. Direct Labor 2.00
Total Cost 36.00
Coca-Cola 12oz
Coca-Cola Mismo
60
Coca-Cola 1 Liter
Sprite 8oz
Sprite 12oz
Sprite Mismo
Sprite 1 Liter
61
Royal 8oz
Royal 12oz
Royal Mismo
Royal 1 Liter
Pepsi 8oz
62
Pepsi 12oz
Pepsi Mismo
Pepsi 1 Liter
7-Up 8oz
7-Up 12oz
63
7-Up Mismo
7-Up 1 Liter
Energy Drinks
Sting
Cobra
64
Alcoholic Drinks
San Miguel - Apple and Apple
Flavor
65
GSM Blue - Mojito
66
Emperador - Light 750ml
Emperador - Light 1L
Alfonso - Brandy 1L
67
Alfonso - Light 700ml
Alfonso - Light 1L
Fundador - Light 1L
68
Menu
69
3. Served when cooked.
Other Related Cost
Direct Labor 2.00
Total Cost 90.00
70
Menu Preparation Procedure: Cost Picture
Pork BBQ: 1 Serving
Ingredients:
20g pork 2.00
4g Marinating Mix 1.00
1pc BBQ Stick 0.50
Procedure:
1. Prepare marinated pork.
2. Grill the pork.
3. Served when cooked.
Other Related Cost
Direct Labor 0.50
Total Cost 4.00
71
Menu Preparation Procedure: Cost Picture
Halo-Halo (Regular)
Ingredients:
Ice 100g 1.00
Mix Fruit and beans 200g 15.00
Evaporated Milk50g 4.00
Indirect Materials
Sugar10g 2.00
Procedure:
1. Crush ice into thin pieces.
2. Add mix-fruits and beans.
3. Pour some evaporated milk.
4. Serve while ice is not melted.
Other Related Cost
Direct Labor 2.00
Total Cost 24.00
72
Cost of Capital Expenditures
In order for the business to operate at its capacity, various assets are need to be
considered such as:
The table shows the estimated capital of cost building improvement, kitchen, store,
furniture and fixture equipment, supplies, utilities and kitchen utensils to the proposed
business. This plays a vital role to the initial funding used to start or launch a new business.
Before new business can begin producing goods for performing services for customers, it
will likely need to purchase a new things. Since the business is small-sized business with
19 employees the partners has estimated starting since needed to purchase inventory, office
equipment and hiring of employees , each of which is a business-related expense that
requires a monetary investment. The cost of capital expenditures is amounted
1,570,621.16.
73
Business Uniform
Employees will wear a custom polo shirt. They are allowed to wear casual
clothing along with the shirt.
74
• The one that ensure the
proper conduct of audits
as part of implementing
quality assurance.
• Responsible for
maintaining the
Bookkeeper/ confidentiality of
1 ₱10,500.00
Auditor information obtained
during an audit and
reporting the audit results.
• Must report that the
company’s accounts give
a true and fair view.
• A person who is in
charge of handling
payments and receipts.
• Answering phones and
greet clients warmly.
• Assist in filing duties.
Office Clerk 3 • Perform basic ₱9,000.00
bookkeeping duties..
• Compile financial records.
• Answer inquiries about
company.
• Help organize office
activities.
75
• Responsible for preparing
and making sure that the
dishes are well-served.
Number of
Employees Monthly Rate Annual Rate Total Cost
Employees
MANAGER 13,500.00 162,000.00 1 162,000.00
BOOKKEEPER 10,500.00 126,000.00 1 126,000.00
COOK 12,000.00 144,000.00 4 576,000.00
OFFICE CLERK 9,000.00 108,000.00 3 324,000.00
SERVICE CREW 8,550.00 102,600.00 10 1,026,000.00
Total 53,550.00 642,600.00 19 2,214,000.00
76
Permits and Licenses
Before the start of any business operations, certain legal documents must be
complied and secured. To secure these documents, it requires the payment of designated
fees that will vary in its location. It is very important to secure business permits and other
essential legal requirements. The consequences of operating a business without the said
legal requirements range from the closure of business, to the imposition of monetary fines,
and finally, to imprisonment. Nonetheless, noncompliance with these documents would
render the business illegal:
Repairs and maintenance are normally incurred to keep tour capital assets in their
usual condition. These expenses are recurring in nature and do not extend the useful life of
the asset. For or business to continually operate we also have considered the following as
maintenance procedures such as;
77
We begin by regularly checking on equipment and determining which assets need
routine maintenance. Then create a schedule of monthly, quarterly and annual inspections
for each asset. Our venue’s preventative maintenance will likely include a mixture of
cleanings, inspections and partial repairs.
78
Name of Supplier of Raw Materials
Raw Name of
Address Contact No.
Materials Supplier
Meats Monterey Meats General Luna Street, +63 917 704 6340
Products Corner Calibo,
Dipolog City, 7100
Zamboanga del Norte,
Philippines
Utilities Requirements
The grill bar will require a commercial electricity connection. Also, a commercial
water connection will allow a proper and clean food preparation procedure. Utilities are
necessary to run the business is recorded in the table below.
79
Technology Utilization
Fire Grill Bar cashiers will use an electronic 24/7 point of sale system. This system
includes the ability to process credit cards. Bookkeeping and management functions will
be performed using a laptop.
In the premises of the store, there is a trash bins that separates trash from bio-
degradable and non-biodegradable materials.Waste from the kitchen have a septic tank
made so that the wastes and non-smelling cancels go straight there, including the water
from the sink used to wash dishes and equipment in the shop. Garbage disposal will also
comply with the rules and regulator and the barangay ordinances on the day and time the
vehicle is collected. Fire Grill Bar will use Manukan town waste services daily. Two large
waste disposal containers will hold the waste until it is picked up.
80
MANAGEMENT STUDY
The management side of launching a business is one of the most crucial aspects.
The organizational chart, logo, goals, and objectives are all discussed as part of the
management element. This chapter also covers the types of company organization,
employment criteria, and personnel credentials, as well as administrative policies and the
recruitment process, project timetables, and managerial feasibility, all of which are
necessary to run the business.
Grilled foods and drinks are definitely one of the favorites of most Filipinos. Most
of the time it is eaten as main course and simply eaten to hang out with family and friends
which you can buy at a very affordable price at fast food or restaurant. Seeing the affection
that grilled foods and beverages receive, we came up to the idea of establishing a grill bar
to meet the demand of the consumer.
Form of Ownership
81
Owner’s Profile
The proposed owner had been involved with the food preparation industry for quite
some time. She already managed and strived hard for the success of their first ever eatery.
Given a small number of personnel/workers to supervised and comparing it with the
numerous tasks to deal with, the business was really running smoothly. But despite of all
the challenges and hurdles the they encounter the small eatery still manages to survive.
Ms. Divine Gonzales is makes a perfect fit for the position in handling this kind of
business considering her passion in cooking and good personal relations to its customers.
With this kind of motivation, the business could take advantage on her skills and talent for
she had already established a reputation in the area of meals preparation and this proposed
food business is anchored to meals-to-go type of business that should somehow give a little
fight and which could compete from other food business as well.
Capitalization
Most of the funds for capitalizing the business will be supplied by Divine Gonzales,
the owner of the business, amounting to P2,700,000.00. Any further project funding will
come from a long-term business loan from PNB or Landbank. Project finance is a mode of
financing designed for long-term capital- intensive projects whereby the source of
financing repayment is solely based on the cash flow generated from the project.
82
Organizational Structure
MANAGER /
OWNER
BOOKKEEPER/
OFFICE CLERK COOK
AUDITOR
CREW
a. Attendance Policy
This policy outlines what is expected of employees in terms of attendance and how
they will handle missed hours. Regular attendance is critical to the business's smooth
workflow and efficiency. Except for permitted paid leave, an employee who fails to report
for duty as required would forfeit pay for the time they are absent. The employee may be
required to make up any time lost due to unauthorized absence in the store.
83
b. Drug and Alcohol Policy
As an employee they are expected and required to always keep the workplace neat
and clean. The employees must appear decent and must wear the following items:
▪ Uniforms
▪ Aprons
▪ Hair net
▪ Appropriate shoes
▪ Gloves
d. Additional Rules
▪ Remove most jewelry and watches before preparing or serving food, or while working
in locations where food is prepared.
▪ Avoid wearing artificial or acrylic nails, as well as nail polish that is cracking or
peeling, or be prepared to always wear gloves.
▪ Always keep a huge smile on your face.
▪ Avoid wearing false eyelashes. When transferring from raw food preparation to
serving, as well as between tasks involving raw meat and tasks involving raw produce,
change aprons.
▪ When leaving the kitchen, remove aprons.
84
Staffing Requirements
Monthly
Employees Qualification Responsibilities
Salary
85
Bookkeeper/ • Must be a • The one that ensure P10,500.00
Auditor graduate of any the proper conduct
business course of audits as part of
related with implementing
experience. quality assurance.
• Female/Male • Responsible for
• 25 to 35 years old maintaining the
confidentiality of
information
obtained during an
audit and reporting
the audit results.
• Must report that the
company’s accounts
give a true and fair
view.
Estimate expected
86 food consumption
and procure food
from storage.
Service Crew • At least a high • Responsible for P8,550.00
school graduate. providing
• Has good services to the
hospitality skills customers.
and can do multi- • Performs general
tasking jobs. cleaning duties,
• Has a pleasing including
personality. sweeping,
• Must have good mopping and
communication cleaning tables.
skills and possess • Welcome and
honesty at all assists customers.
times.
87
Code of Ethics
The Fire Grill Bar aggressively enforces rules and regulations and provides the
necessary discipline for the staff in order to foster peace and harmony in the workplace
and among its employees. Moreover, the employees are encouraged to show up early for
work. The company will also provide the uniforms that the workers must don at the office.
And the necessary code of ethics should be obeyed by the employee also considers the
following: employees must be respectful when interacting with their managers; employees
must consistently uphold productivity norms; maintaining cleanliness at the workplace
requires constant attention; worker safety must be prioritized at all t imes; the personnel are
not allowed to leave the workplace until their allotted time has gone; staff members should
treat one other with respect at work; the employees must act in a way that doesn't damage
the company's reputation.
Compensation Plan
88
Legal Requirements
Before the start of any business operations, certain legal documents must be
complied and secured. To secure these documents, it requires the payment of designated
fees that will vary in its location. It is very important to secure business permits and other
essential legal requirements. The consequences of operating a business without the said
legal requirements range from the closure of business, to the imposition of monetary fines,
and finally, to imprisonment. Nonetheless, noncompliance with these documents would
render the business illegal:
• Police Clearance
Step 1: Register for an Account via the National Police Clearance System.
To apply for a police clearance, online registration should be initiated by
visiting the NCPS website at pnpclearance.ph. The owner shall provide the
required information in the New Applicant Registration box and make sure that
it must provide an active email address. Then check the Terms and Conditions
box and click the Register button.
89
Choose the preferred date and time (AM or PM). Then click Next. Click the
Land Bank of the Philippines button and then Save Appointment.The police
clearance online payment details will be displayed. Take note of the reference
number issued by the system.
The application will go through a verification process, during which the police
officer will check the biometrics and criminal records on the PNP database.
This process won't take long. Wait for your name to be called for the release of
your police clearance.
• Barangay Clearance
Barangay Clearance is a prerequisite document in acquiring a Mayor’s Permit.
It is obtained from the barangay where your business is located. Getting a copy is easy
by follow these simple steps:
Requirements:
Filed-out application form
Recent Community Tax Certificate (CTC)/Cedula
Payment for fees
90
STEPS AND PROCEDURES:
Step 1: Go to the designated Barangay Hall and accomplish the application form.
Step 2: Submit the accomplished form.
Step 3: Wait for the assessment.
Step 4: Pay the corresponding fee to the Cashier.
Step 5: Wait for the release and claim the Barangay Clearance.
• DTI Registration
Step 1: Prepare the business name. According to DTI, your business name (BN) refers
to any name, other than your true name, that you’re going to use in regard to
your business.
Step 2: Confirm the availability of the business name. After preparing the business
name ideas, search them on DTI’s website and check if it’s available for use.
Step 3: Fill up the online registration form. If the business name is available, proceed
and fill up DTI’s online registration form through their Business Name
Registration System (BNRS). Take note of the reference code that will be
provided for it will use it in all transactions with BNRS.
Step 4: Pay the registration fee. After filling up the online registration form, follow the
instructions, and pay the necessary registration fee within 7 calendar days from
the application date. Payment can be made via GCash, PayMaya, or
Credit/Debit Card.
Registration fee:
Territorial Scope Free
City/Municipality Php 500
Step 5: Download the certificate. Upon confirmation of payment, the Business Name
will be successfully registered. Go to Transaction Inquiry, accept the Terms
91
and Conditions, and input the reference code that was provided when filling up
the registration form.
• Mayor’s Permit
Step 1: Prepare the requirements.
Two valid IDs
Proof of Address. Contract of Lease (if rented) or Certificate of Land Title (if
owned)
Certificate of registration from DTI
Barangay Business Clearance
Step 2: Go to the municipal office where the business is located. Fill up the
application form, submit together with other requirements, and claim the
Mayor’s Permit.
92
Step 4: Pay the Registration Fee. Pay the registration fee in BIR accredited banks.
Accredited banks will provide a BIR payment form. Submit this to the bank
together with the Documentary Stamp Tax on Lease. After payment, submit
to the RDO a photocopy of the BIR form payments and other documentary
requirements.
Step 5: Claim the Certificate of Registration (COR). Some RDOs might require to
attend a seminar about filing taxes before claiming COR. Clarify this to the
RDO after paying registration fee. Upon claiming the COR, ensure that owner
will also receive the “Ask for Receipt” sign.
Step 6: Purchase and register books of account. A book of account is where the
business keep the original record of all business transactions.
Step 7: Secure an Authority to Print (ATP). BIR requires businesses to have
Authority to Print receipts (for businesses offering services) or commercial
invoices (for businesses selling goods). Accomplish and submit 3 copies of
BIR Form 1906 at the RDO, together with a sample of principal or
supplementary invoices and a copy of your COR. It would usually take a
week before can get the ATP.
Upon acquiring the ATP, submit it to an accredited BIR printer. Check BIR
accredited printers here. The release of the official invoices usually takes up
to 2 weeks.
93
FINANCIAL STUDY
Financial Assumptions
94
Opening of Financial Statements
Statement of Financial Performance
Fire Grill Bar
Projected Statement of Financial Performance (5 years)
For the period Ended December 31
95
Statement of Financial Position
Fire Grill Bar
Projected Statement of Financial Position (5 years)
As of December 31
Non-Current Liabilities
Other Payables - - - - - -
Total Non-Curent Liabilities - - - - - -
TOTAL LIABILITIES - - - - - -
OWNER'S EQUITY
Owner's Equity, Beg. 2,700,000.00 2,692,700.00 6,022,242.15 9,743,339.75 13,797,578.67 18,127,337.98
Add (Less):
Income / (Loss) (7,300.00) 3,329,542.15 3,721,097.60 4,054,238.92 4,329,759.31 4,771,325.62
Owner's Equity, End. 2,692,700.00 6,022,242.15 9,743,339.75 13,797,578.67 18,127,337.98 22,898,663.59
TOTAL LIABILITIES AND OWNER'S EQUITY ₱ 2,692,700.00 ₱ 6,022,242.15 ₱ 9,743,339.75 ₱ 13,797,578.67 ₱ 18,127,337.98 ₱ 22,898,663.59
96
Statement of Cash Flows
Fire Grill Bar
Projected Statement of Cash Flows (5 years)
For the Period ended December 31
97
Statement of Owner’s Equity
Fire Grill Bar
Projected Statement of Owner's Equity (5 years)
As of December 31
98
Notes to Financial Statements
Fire Grill Bar
Note 1 – Sales
Annual Sale
Products Daily Sales
Year 1
BBQ Products 27,625.00 10,083,125.00
Desserts 5,775.00 2,107,875.00
Beverages/Softdrinks 8,750.00 3,193,750.00
Energy Drinks 880.00 321,200.00
Alcoholic Drinks 46,404.00 16,937,460.00
Total 89,434.00 32,643,410.00
99
Demand QTY
Products Price Daily Sales Annual Sales
Daily
BBQ Products
Rice 100 10.00 1,000.00 365,000.00
Rice w/ Chicken 100 120.00 12,000.00 4,380,000.00
Chicken 50 100.00 5,000.00 1,825,000.00
Pork 45 105.00 4,725.00 1,724,625.00
Sisig 45 70.00 3,150.00 1,149,750.00
Barbeque 50 5.00 250.00 91,250.00
Bulalo 30 50.00 1,500.00 547,500.00
Total 420 27,625.00 10,083,125.00
Desserts
Halo-Halo (Regular) 80 30.00 2,400.00 876,000.00
Halo-Halo (Special) 75 45.00 3,375.00 1,231,875.00
Total 155 5,775.00 2,107,875.00
Beverages/Softdrinks
Coca-Cola 8oz 20 12.00 240.00 87,600.00
Coca-Cola 12oz 50 15.00 750.00 273,750.00
Coca-Cola Mismo 30 18.00 540.00 197,100.00
Coca-Cola 1 Liter 50 45.00 2,250.00 821,250.00
Sprite 8oz 15 12.00 180.00 65,700.00
Sprite 12oz 45 15.00 675.00 246,375.00
Sprite Mismo 25 18.00 450.00 164,250.00
Sprite 1 Liter 15 45.00 675.00 246,375.00
Royal 8oz 10 12.00 120.00 43,800.00
Royal 12oz 20 15.00 300.00 109,500.00
Royal Mismo 10 18.00 180.00 65,700.00
Royal 1 Liter 10 45.00 450.00 164,250.00
Pepsi 8oz 15 10.00 150.00 54,750.00
Pepsi 12oz 15 13.00 195.00 71,175.00
Pepsi Mismo 15 15.00 225.00 82,125.00
Pepsi 1 Liter 10 40.00 400.00 146,000.00
7-Up 8oz 15 10.00 150.00 54,750.00
7-Up 12oz 15 13.00 195.00 71,175.00
7-Up Mismo 15 15.00 225.00 82,125.00
7-Up 1 Liter 10 40.00 400.00 146,000.00
Total 410 8,750.00 3,193,750.00
Energy Drinks
Sting 30 16.00 480.00 175,200.00
Cobra 25 16.00 400.00 146,000.00
Total 55 880.00 321,200.00
Alcoholic Drinks
San Miguel - Apple Flavor 72 50.00 3,600.00 1,314,000.00
San Miguel - Lemon Flavor 48 50.00 2,400.00 876,000.00
San Miguel - Pale Pilsen 320ml 30 41.00 1,230.00 448,950.00
San Miguel - Pale Pilsen 1ltr. 60 110.00 6,600.00 2,409,000.00
Red Horse - 1 Liter 60 120.00 7,200.00 2,628,000.00
Red Horse - Stallion 48 60.00 2,880.00 1,051,200.00
GSM Blue - Mojito 10 110.00 1,100.00 401,500.00
GSM Blue - Margarita 5 110.00 550.00 200,750.00
GSM Blue - Pomelo 7 110.00 770.00 281,050.00
Tanduay Rhum - 5 years 15 130.00 1,950.00 711,750.00
Tanduay Rhum - Rhum Light 10 135.00 1,350.00 492,750.00
Tanduay Rhum - Boracay Rhum 10 135.00 1,350.00 492,750.00
Tanduay Rhum - Tanduay ICE 24 32.00 768.00 280,320.00
Emperador - Light 750ml 10 110.00 1,100.00 401,500.00
Emperador - Light 1L 7 140.00 980.00 357,700.00
Emperador - The Bar 11 120.00 1,320.00 481,800.00
Alfonso - Brandy 700ml 5 384.00 1,920.00 700,800.00
Alfonso - Brandy 1L 3 432.00 1,296.00 473,040.00
Alfonso - Light 700ml 6 264.00 1,584.00 578,160.00
Alfonso - Light 1L 4 336.00 1,344.00 490,560.00
Fundador - Light 700ml 6 336.00 2,016.00 735,840.00
Fundador - Light 1L 3 432.00 1,296.00 473,040.00
Fundador - Jamaica (Lime) 40 45.00 1,800.00 657,000.00
Total 494 46,404.00 16,937,460.00
100
Note 2 – Cost of Goods Sold
Annual Production
Products Daily Production
Year 1
BBQ Products 22,100.00 8,066,500.00
Desserts 4,620.00 1,686,300.00
Beverages/Softdrinks 7,000.00 2,555,000.00
Energy Drinks 704.00 256,960.00
Alcoholic Drinks 37,123.20 13,549,968.00
Total 71,547.20 26,114,728.00
101
Demand QTY Cost of Goods
Products Daily Cost Annual Cost
Daily Sold per unit
BBQ Products
Rice 100 8.00 800.00 292,000.00
Rice w/ Chicken 100 96.00 9,600.00 3,504,000.00
Chicken 50 80.00 4,000.00 1,460,000.00
Pork 45 84.00 3,780.00 1,379,700.00
Sisig 45 56.00 2,520.00 919,800.00
Barbeque 50 4.00 200.00 73,000.00
Bulalo 30 40.00 1,200.00 438,000.00
Total 420 22,100.00 8,066,500.00
Desserts
Halo-Halo (Regular) 80 24.00 1,920.00 700,800.00
Halo-Halo (Special) 75 36.00 2,700.00 985,500.00
Total 4,620.00 1,686,300.00
Beverages/Softdrinks
Coca-Cola 8oz 20 9.60 192.00 70,080.00
Coca-Cola 12oz 50 12.00 600.00 219,000.00
Coca-Cola Mismo 30 14.40 432.00 157,680.00
Coca-Cola 1 Liter 50 36.00 1,800.00 657,000.00
Sprite 8oz 15 9.60 144.00 52,560.00
Sprite 12oz 45 12.00 540.00 197,100.00
Sprite Mismo 25 14.40 360.00 131,400.00
Sprite 1 Liter 15 36.00 540.00 197,100.00
Royal 8oz 10 9.60 96.00 35,040.00
Royal 12oz 20 12.00 240.00 87,600.00
Royal Mismo 10 14.40 144.00 52,560.00
Royal 1 Liter 10 36.00 360.00 131,400.00
Pepsi 8oz 15 8.00 120.00 43,800.00
Pepsi 12oz 15 10.40 156.00 56,940.00
Pepsi Mismo 15 12.00 180.00 65,700.00
Pepsi 1 Liter 10 32.00 320.00 116,800.00
7-Up 8oz 15 8.00 120.00 43,800.00
7-Up 12oz 15 10.40 156.00 56,940.00
7-Up Mismo 15 12.00 180.00 65,700.00
7-Up 1 Liter 10 32.00 320.00 116,800.00
Total 410 7,000.00 2,555,000.00
Energy Drinks
Sting 30 12.80 384.00 140,160.00
Cobra 25 12.80 320.00 116,800.00
Total 55 704.00 256,960.00
Alcoholic Drinks
San Miguel - Apple Flavor 72 40.00 2,880.00 1,051,200.00
San Miguel - Lemon Flavor 48 40.00 1,920.00 700,800.00
San Miguel - Pale Pilsen 320ml 30 32.80 984.00 359,160.00
San Miguel - Pale Pilsen 1ltr. 60 88.00 5,280.00 1,927,200.00
Red Horse - 1 Liter 60 96.00 5,760.00 2,102,400.00
Red Horse - Stallion 48 48.00 2,304.00 840,960.00
GSM Blue - Mojito 10 88.00 880.00 321,200.00
GSM Blue - Margarita 5 88.00 440.00 160,600.00
GSM Blue - Pomelo 7 88.00 616.00 224,840.00
Tanduay Rhum - 5 years 15 104.00 1,560.00 569,400.00
Tanduay Rhum - Rhum Light 10 108.00 1,080.00 394,200.00
Tanduay Rhum - Boracay Rhum 10 108.00 1,080.00 394,200.00
Tanduay Rhum - Tanduay ICE 24 25.60 614.40 224,256.00
Emperador - Light 750ml 10 88.00 880.00 321,200.00
Emperador - Light 1L 7 112.00 784.00 286,160.00
Emperador - The Bar 11 96.00 1,056.00 385,440.00
Alfonso - Brandy 700ml 5 307.20 1,536.00 560,640.00
Alfonso - Brandy 1L 3 345.60 1,036.80 378,432.00
Alfonso - Light 700ml 6 211.20 1,267.20 462,528.00
Alfonso - Light 1L 4 268.80 1,075.20 392,448.00
Fundador - Light 700ml 6 268.80 1,612.80 588,672.00
Fundador - Light 1L 3 345.60 1,036.80 378,432.00
Fundador - Jamaica (Lime) 40 36.00 1,440.00 525,600.00
Total 494 37,123.20 13,549,968.00
102
Note 3 – Salaries and Wages
103
Note 5 – PHIC, Pag-Ibig and SSS contributions (Employer Share)
Philhealth PAG-IBIG SSS
Gross pay
Position CY 2023-2027
Employer Share Employer Share Employer Share
(Jan-Dec)
104
Note 9 – Rental Expenses
Rental Expense Monthly Yearly 2022 2023 2024 2025 2026 2027
Rent Expense 12,000.00 144,000.00 144,000.00 144,000.00 144,000.00 144,000.00 144,000.00
Total 12,000.00 144,000.00 - 144,000.00 144,000.00 144,000.00 144,000.00 144,000.00
Utilities Expense Monthly Yearly 2022 2023 2024 2025 2026 2027
Electricity 5,000.00 60,000.00 - 60,000.00 63,000.00 66,150.00 69,457.50 72,930.38
Water 2,000.00 24,000.00 - 24,000.00 25,200.00 26,460.00 27,783.00 29,172.15
WIFI 1,299.00 15,588.00 - 15,588.00 16,367.40 17,185.77 18,045.06 18,947.31
Pryce Gas 3,000.00 36,000.00 - 36,000.00 37,800.00 39,690.00 41,674.50 43,758.23
Gasoline 2,000.00 24,000.00 - 24,000.00 25,200.00 26,460.00 27,783.00 29,172.15
Total 13,299.00 159,588.00 - 159,588.00 167,567.40 175,945.77 184,743.06 193,980.21
105
Note 13 – Depreciation Expenses – Store Equipment
Estimated
Monthly Annual
Store Equipments Unit Cost QTY Total Cost Useful Life
Depreciation Depreciation
(months)
POS System 11,990.00 1 11,990.00 60 199.83 2,398.00
Freezer 15,950.00 1 15,950.00 60 265.83 3,190.00
Rice Cooker 8,250.00 3 24,750.00 60 412.50 4,950.00
Beverage Fridge 28,750.00 1 28,750.00 60 479.17 5,750.00
Karaoke Machine 28,750.00 1 28,750.00 60 479.17 5,750.00
Microphone 599.00 3 1,797.00 60 29.95 359.40
Ice Maker 8,250.00 1 8,250.00 60 137.50 1,650.00
Exhaust Fan 3,780.00 5 18,900.00 60 315.00 3,780.00
Motorcycle 56,900.00 1 56,900.00 60 948.33 11,380.00
Laptop 17,950.00 1 17,950.00 60 299.17 3,590.00
Generator 11,999.00 1 11,999.00 60 199.98 2,399.80
Pressure Cooker 2,899.00 2 5,798.00 60 96.63 1,159.60
Speaker 2,889.00 2 5,778.00 60 96.30 1,155.60
Total 198,956.00 237,562.00 3,959.37 47,512.40
Estimated
Monthly Annual
Furniture and Fixture Unit Cost QTY Total Cost Useful Life
Depreciation Depreciation
(months)
Tables and Chairs 3,515.00 10 35,150.00 60 585.83 7,030.00
Fluorescent Light 182.00 10 1,820.00 60 30.33 364.00
Cashier’s Chair 969.00 1 969.00 60 16.15 193.80
Ceiling Fan 1,580.00 5 7,900.00 60 131.67 1,580.00
Grill 23,800.00 1 23,800.00 60 396.67 4,760.00
Kitchen Cabinet 5,485.00 1 5,485.00 60 91.42 1,097.00
Total 35,531.00 75,124.00 1,252.07 15,024.80
106
Break Even Analysis
It can be gleaned from the presentation below that the business must have at least a total
107
Financial Ratio Analysis
Return on Investment
compare the efficiency of a number of different investments. The higher the return on ROI of a
project, the greater the profit earned per peso invested in the operating assets
The return on investment of the project for the first year is 149.67%. This means that there
108
Payback Period.
This method refers to the length of time before investment is recovered. It is the time
where the cumulative cash inflows are equal to the cost of investment. If the payback period is
less than or equal to the maximum allowed payback period by the management, accept;
otherwise, reject. Thus, the more quickly the cost of an investment can be recovered, the more
The project financial evaluation regarding payback period showed 0.7659 year. This
means that the project cost could be recovered in less than 5 years.
109
SOCIO-ECONOMIC STUDY
Social Benefits
Fire Grill Bar is new in the locality of Manukan where people can easily visit
whenever they want to hang out with their friends, families and loved ones. The
customers will have sufficient supply of food and beverages products for their needs.
Relative to this, the business will also provide additional employment for the
unemployed residence especially in the Municipality of Manukan
Economic Benefits
Many jobs will become available in Manukan when Fire Grill Bar opens. Also,
some customers after eating at the grill bar may purchase gasoline or run errands in
town. Both of these things will increase the income of the town. Moreover, The
Government will benefit on the taxes and permits paid by the business. These taxes and
permits increased the revenue of the government. They use this fund to support its
projects and expenditures for the development of the municipality as well as the whole
country
110
CHAPTER 5
Summary of Findings
The business idea has good projections. Central Manukan has a growing
population with increasing income. There is only one business competitor in the area.
This is a good business idea and a good location to try it.
Conclusion
The projections show Grill Bar revenue is much larger than cost of running the
business. It is a worthwhile business idea.
Recommendation
Fire Grill Bar should be founded. The owner should hire enthusiastic, trustworthy
employees.
111
REFERENCES
112
Republic of the Philippines
Estanislao Kostka College, Inc.
Saint Kostka Heights, Polot, Poblacion,
Manukan, Zamboanga del Norte
CERTIFICATE OF ORIGINALITY
This is to certify that this feasibility study is our work and does not contain
any material previously published or written by another person nor material which
to a substantial extent has been accepted for the award of any degree or diploma in
any Universities of the Philippines, and other educational institutions, except where
due acknowledgment is made in the feasibility study. Any contribution made to the
feasibility study by others, with whom we worked at Saint Estanislao Kostka College
Inc. or elsewhere, is explicitly acknowledged in the Study.
Attested by:
113
CURRICULUM VITAE
PERSONAL DATA
EDUCATIONAL BACKGROUND
TERTIARY Bachelor of Science in Business Administration
Saint Estanislao Kostka College Inc.
2022-2023
SECONDARY Manukan National High School
Batch 2014-2015
114
CURRICULUM VITAE
EDNA G. LANSANGON
CAREER OBJECTIVES
I am seeking for company where my experience can not only improved the status of
the company but also automate the working process to the best possible one.
PERSONAL DETAILS
EDUCATIONAL ATAINMENT
KEY QUALIFICATIONS
JANE J. MANDAS
09632517718
Gender: Female
Date of Birth: February 28, 2000
Address: San Antonio, Manukan ZN
Religion: Catholic
Marital Status: Single
CAREER OBJECTIVES:
EDUCATIONAL BACKGROUND:
WORKING SKILLS:
- Communication skills
- Sales Analysis
- Strategic Planning
- Business Process
- Improvement
116
CURRICULUM VITAE
JOAN D. UNDO
09563384466
[email protected]
Gender: Female
Date of Birth: July 14, 1996
Address: Meses, Manukan ZN
Religion: Catholic
Status: Single
CAREER OBJECTIVES:
EDUCATIONAL BACKGROUND:
Marketing Management
WORKING SKILLS:
- Sales Analysis
- Strategic Planning
- Business Process Improvement
REFERENCES:
Marketing Corporation
Antigua Building at Lapu-Lapu Cebu City
117
CURRICULUM VITAE
PERSONAL DATA
Age: 25
Date of Birth: November 11, 1997
Place of Birth: Poblacion Manukan Z.N
Name of Father: Ian Gonzales
Name of Mother: Lourdes Gonzales
Address: Poblacion,Manukan Z.N
Religion: Roman Catholic
Gender: Female
Civil Status: Single
Language/Dialect Spoken: English, Tagalog,Bisaya
EDUCATIONAL BACKGROUND
118
CURRICULUM VITAE
AVIES O. JARALVE
09103120763
[email protected]
Gender: Male
Date of Birth: January 03, 1996
Religion: Catholic
Marital Status: Single
CAREER OBJECTIVES:
To be a part of an organization I do my best with my skills and talent in the world class
company in organization.
EDUCATIONAL BACKGROUND:
WORKING SKILLS:
- Strategic Planning
- Business Process Improvement
- Sales Analysis
119
BIR
456-912-765-00
120
MAYOR’S PERMIT
Divine Gonzales
Poblacion, Manukan, Zamboanga del Norte
FIRE GRILL BAR
Poblacion, Manukan, Zamboanga del Norte
Food and Beverage Merchandising,
Restaurant,
121
FIRE GRILL BAR
DIVINE GONZALES
122
SURVEY QUESTIONNAIRE
o Yes
o No
2 If ever we build grill bar business, would you recommend it your friends?
o Yes
o No
3 How often do you go to a grill bar?
o Everyday
o Weekly
o Monthly
4 Do you like 24/7 service?
o Yes
o No
5 Are you fond of ordering foods using text messages/online?
123
o Yes
o No
6 If we are going to give promos and discounts, would you like it?
o Very Much
o Slightly
7 Are you willing to spend additional fee for delivery?
o Yes
o No
124