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Microblogging
Of many texting trends, a system known
as microblogging has surfaced, which
consists of a miniaturized blog, inspired
mainly by people's tendency to jot down
informal thoughts and post them online.
They consist of websites like X (formerly
Twitter) and its Chinese equivalent Weibo
(微博). As of 2016, 21% of all American
adults used Twitter.[31] As of 2017, Weibo
had 340 million active users.[32]
Emergency services
In some countries, text messages can be
used to contact emergency services. In
the UK, text messages can be used to
call emergency services only after
registering with the emergency SMS
service. This service is primarily aimed at
people who, because of disability, are
unable to make a voice call. It has
recently been promoted as a means for
walkers and climbers to call[33][34]
emergency services from areas where a
voice call is not possible due to low signal
strength.
In the US, there is a move to require both
traditional operators and Over-the-top
messaging providers to support texting
to 911.[35] In Asia, SMS is used for
tsunami warnings and in Europe, SMS is
used to inform individuals of imminent
disasters. Since the location of a handset
is known, systems can alert everyone in
an area that the events have made
impossible to pass through e.g. an
avalanche. A similar system, known as
Emergency Alert, is used in Australia to
notify the public of impending disasters
through both SMS and landline phone
calls. These messages can be sent based
on either the location of the phone or the
address to which the handset is
registered.
In the early 2020s, device manufacturers
have begun to integrate satellite
messaging connectivity and satellite
emergency services into conventional
mobile phones for use in remote regions,
where there is no reliable terrestrial
cellular network.[36]
Reminders of medical
appointments
SMS messages are used in some
countries as reminders of medical
appointments. Missed outpatient clinic
appointments cost the National Health
Service (England) more than £600 million
($980 million) a year.[37] SMS messages
are thought to be more cost-effective,
swifter to deliver, and more likely to
receive a faster response than letters. A
2012 study by Sims and colleagues
examined the outcomes of 24,709
outpatient appointments scheduled in
mental health services in South-East
London. The study found that SMS
message reminders could reduce the
number of missed psychiatric
appointments by 25–28%, representing a
potential national yearly saving of over
£150 million.[38]
Because of the COVID-19 pandemic,
medical facilities in the United States are
using text messaging to coordinate the
appointment process, including
reminders, cancellations, and safe check-
in. US-based cloud radiology information
system vendor AbbaDox includes this in
their patient engagement services.
Commercial uses
Short codes
Short codes are special telephone
numbers, shorter than full telephone
numbers, that can be used to address
SMS and MMS messages from mobile
phones or fixed phones. There are two
types of short codes: dialling and
messaging.
Text messaging gateway providers
SMS gateway providers facilitate the SMS
traffic between businesses and mobile
subscribers, being mainly responsible for
carrying mission-critical messages, SMS
for enterprises, content delivery and
entertainment services involving SMS,
e.g., TV voting. Considering SMS
messaging performance and cost, as well
as the level of text messaging services,
SMS gateway providers can be classified
as resellers of the text messaging
capability of another provider's SMSC or
offering the text messaging capability as
an operator of their own SMSC with
SS7.[39][40] SMS messaging gateway
providers can provide gateway-to-
mobile (Mobile Terminated–MT) services.
Some suppliers can also supply mobile-
to-gateway (text-in or Mobile
Originated/MO services). Many operate
text-in services on short codes or mobile
number ranges, whereas others use
lower-cost geographic text-in
numbers.[41]
Premium content
SMS has been widely used for delivering
digital content, such as news alerts,
financial information, pictures, GIFs,
logos and ringtones. Such messages are
also known as premium-rated short
messages (PSMS).[42] The subscribers are
charged extra for receiving this premium
content, and the amount is typically
divided between the mobile network
operator and the value added service
provider (VASP), either through revenue
share or a fixed transport fee. Services
like 82ASK and Any Question Answered
have used the PSMS model to enable
rapid response to mobile consumers'
questions, using on-call teams of experts
and researchers. In November 2013,
amidst complaints about unsolicited
charges on bills, major mobile carriers in
the US agreed to stop billing for PSMS in
45 states, effectively ending its use in the
United States.[43]
Outside the United States, premium short
messages have been used for "real-
world" services. For example, some
vending machines now allow payment by
sending a premium-rated short message,
so that the cost of the item bought is
added to the user's phone bill or
subtracted from the user's prepaid
credits. Recently, premium messaging
companies have come under fire from
consumer groups due to a large number
of consumers racking up huge phone
bills. A new type of free-premium or
hybrid-premium content has emerged
with the launch of text-service websites.
These sites allow registered users to
receive free text messages when items
they are interested in go on sale, or when
new items are introduced. An alternative
to inbound SMS is based on long
numbers (international mobile number
format, e.g., +44 7624 805000, or
geographic numbers that can handle
voice and SMS, e.g., 01133203040[41]),
which can be used in place of short
codes or premium-rated short messages
for SMS reception in several applications,
such as TV voting,[44] product promotions
and campaigns.[45] Long numbers are
internationally available, as well as
enabling businesses to have their own
number, rather than short codes, which
are usually shared across a lot of brands.
Additionally, long numbers are non-
premium inbound numbers.
In workplaces
The use of text messaging for workplace
purposes grew significantly during the
mid-2000s. As companies seek
competitive advantages, many
employees used new technology,
collaborative applications, and real-time
messaging such as SMS, instant
messaging, and mobile communications
to connect with teammates and
customers. Some practical uses of text
messaging include the use of SMS for
confirming delivery or other tasks, for
instant communication between a service
provider and a client (e.g., a payment
card company and a consumer), and for
sending alerts. Several universities have
implemented a system of texting
students and faculties campus alerts.
One such example is Penn State.[46]
As text messaging has proliferated in
business, so too have regulations
governing its use. One regulation
specifically governing the use of text
messaging in financial-services firms
engaged in stocks, equities, and
securities trading is Regulatory Notice
07-59, Supervision of Electronic
Communications, December 2007 , issued
to member firms by the Financial Industry
Regulatory Authority (FINRA). In
Regulatory Notice 07-59, FINRA noted
that "electronic communications", "e-
mail", and "electronic correspondence"
may be used interchangeably and can
include such forms of electronic
messaging as instant messaging and text
messaging.[47] Industry has had to
develop new technology to allow
companies to archive their employees'
text messages.
Security, confidentiality, reliability, and
speed of SMS are among the most
important guarantees industries such as
financial services, energy and
commodities trading, health care and
enterprises demand in their mission-
critical procedures. One way to
guarantee such a quality of text
messaging lies in introducing SLAs
(Service Level Agreement), which are
common in IT contracts. By providing
measurable SLAs, corporations can
define reliability parameters and set up a
high quality of their services.[48] Just one
of many SMS applications that have
proven highly popular and successful in
the financial services industry is mobile
receipts. In January 2009, Mobile
Marketing Association (MMA) published
the Mobile Banking Overview for financial
institutions in which it discussed the
advantages and disadvantages of mobile
channel platforms such as Short Message
Services (SMS), Mobile Web, Mobile
Client Applications, SMS with Mobile Web
and Secure SMS.[49]
Mobile interaction services are an
alternative way of using SMS in business
communications with greater certainty.
Typical business-to-business applications
are telematics and Machine-to-Machine,
in which two applications automatically
communicate with each other. Incident
alerts are also common, and staff
communications are also another use for
B2B scenarios. Businesses can use SMS
for time-critical alerts, updates, and
reminders, mobile campaigns, content
and entertainment applications. Mobile
interaction can also be used for
consumer-to-business interactions, such
as media voting and competitions, and
consumer-to-consumer interaction, for
example, with mobile social networking,
chatting and dating.
Text messaging is widely used in business
settings; as well, it is used in many civil
service and non-governmental
organization workplaces. The U.S. And
Canadian civil service both adopted
BlackBerry smartphones in the 2000s.
Group texts
Group texts involve more than two users.
They are often used when it is helpful to
message many people at once, such as
inviting multiple people to an event or
arranging groups.[50][51] They are also
used in business for marketing and other
customer notifications as well as
intracompany communication.[52]
Group texts are often sent as MMS
messages and therefore require an
internet connection to send instead of
using the sender's text messaging
plan.[51]
Online SMS services
There are a growing number of websites
that allow users to send free SMS
messages online. Some websites provide
free SMS for promoting premium
business packages.[53]
Worldwide use
Europe
Spam
In 2002, an increasing trend towards
spamming mobile phone users through
SMS prompted cellular-service carriers to
take steps against the practice, before it
became a widespread problem. No major
spamming incidents involving SMS had
been reported as of March 2007, but the
existence of mobile phone spam[171] has
been noted by industry watchdogs
including Consumer Reports magazine
and the Utility Consumers' Action
Network (UCAN (http://www.ucan.org/) ).
In 2005, UCAN brought a case against
Sprint for spamming its customers and
charging $0.10 per text message.[172] The
case was settled in 2006 with Sprint
agreeing not to send customers Sprint
advertisements via SMS.[173] SMS expert
Acision (formerly LogicaCMG Telecoms)
reported a new type of SMS malice at the
end of 2006, noting the first instances of
SMiShing (a cousin to e-mail phishing
scams). In SMiShing, users receive SMS
messages posing to be from a company,
enticing users to phone premium-rate
numbers or reply with personal
information. Similar concerns were
reported by PhonepayPlus, a consumer
watchdog in the United Kingdom, in
2012.[174]
Pricing concerns
Concerns have been voiced[175] over the
excessive cost of off-plan text messaging
in the United States. AT&T Mobility, along
with most other service providers,
charges texters 20 cents per message if
they do not have a messaging plan or if
they have exceeded their allotted
number of texts. Given that an SMS
message is at most 160 bytes in size, this
cost scales to a cost of $1,310[175] per
megabyte sent via text message. This is
in sharp contrast with the price of
unlimited data plans offered by the same
carriers, which allow the transmission of
hundreds of megabytes of data for
monthly prices of about $15 to $45 in
addition to a voice plan. As a comparison,
a one-minute phone call uses up the
same amount of network capacity as 600
text messages,[176] meaning that if the
same cost-per-traffic formula were
applied to phone calls, cell phone calls
would cost $120 per minute. With service
providers gaining more customers and
expanding their capacity, their overhead
costs should be decreasing, not
increasing. In 2005, text messaging
generated nearly 70 billion dollars in
revenue, as reported by Gartner, industry
analysts, three times as much as
Hollywood box office sales in 2005. World
figures showed that over a trillion text
messages were sent in 2005.[177]
Although major cellphone providers deny
any collusion, fees for out-of-package
text messages have increased, doubling
from 10 to 20 cents in the United States
between 2007 and 2008 alone.[178] On 16
July 2009, Senate hearings were held to
look into any breach of the Sherman
Antitrust Act.[179] The same trend is
visible in other countries, though
increasingly widespread flat-rate plans,
for example in Germany, do make text
messaging easier, text messages sent
abroad still result in higher costs.
Increasing competition
While text messaging is still a growing
market, traditional SMS is becoming
increasingly challenged by alternative
messaging services which are available
on smartphones with data connections.
These services are much cheaper and
offer more functionality like exchanging
multimedia content (e.g. photos, videos
or audio notes) and group messaging.
Especially in western countries some of
these services attract more and more
users.[180] Prominent examples of these
include Apple's iMessage (exclusive to
the Apple ecosystem) and Google's RCS.
In 2021, 8.4 trillion SMS messages were
sent globally, compared to 18.25 trillion
for WhatsApp alone.[181]
Security concerns
Experts have advised business users not
to use consumer SMS for confidential
communication. The contents of common
SMS messages are known to the network
operator's systems and personnel.
Therefore, consumer SMS is not an
appropriate technology for secure
communications.[182] To address this
issue, many companies use an SMS
gateway provider based on SS7
connectivity to route the messages. The
advantage of this international
termination model is the ability to route
data directly through SS7, which gives
the provider visibility of the complete
path of the SMS. This means SMS
messages can be sent directly to and
from recipients without having to go
through the SMS-C of other mobile
operators. This approach reduces the
number of mobile operators that handle
the message; however, experts have
advised not to consider it as an end-to-
end secure communication, as the
content of the message is exposed to the
SMS gateway provider.
An alternative approach is to use end-to-
end security software that runs on both
the sending and receiving device, where
the original text message is transmitted
in encrypted form as a consumer SMS. By
using key rotation, the encrypted text
messages stored under data retention
laws at the network operator cannot be
decrypted even if one of the devices is
compromised. A problem with this
approach is that communicating devices
needs to run compatible software. Failure
rates without backward notification can
be high between carriers. International
texting can be unreliable depending on
the country of origin, destination and
respective operators. Differences in the
character sets used for coding can cause
a text message sent from one country to
another to become unreadable.
In popular culture
Instant messaging
Personal message, also called private
message or direct message
Messaging apps
Chat language
Enhanced Messaging Service
Mobile dial code
Operator messaging
Telegram
Tironian notes, scribal abbreviations
and ligatures: Roman and medieval
abbreviations used to save space on
manuscripts and epigraphs
Comparison of user features of
messaging platforms
Further reading
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