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Hands-on & Live Patient

Smile Design
OroFacial Therapy
&
Emotional Dentistry

CLINICAL, TECHNOLOGICAL, BUISNESS & MARKETING

STARTEGIES FOR 21ST CENTURY DENTISTRY
 MODULE 1 Our Venues

São Paulo Madrid

June 27-30

Oct 09-12 (English)

Próximo: Nov 07-10 (Português)

New York Seattle

Sept 16-19 (English) Dec 12-15 (English)

www.DigitalSmileDesign.com
the orofacial journey

DSD seeks to present to the world a new face of

dentistry - more human, emotional and artistic,
but also more efficient and precise through digital
technology, further enhancing our noble
profession in society because, after all, there are
not many things in this life that are more
important than a healthy, natural, confident and
beautiful SMILE.

Christian Coachman
 The DSD Experts - Guest Speakers

Altamiro Flavio Kyle Stanley Bruno Pereira

Botulinum Toxin, Fillers & The Lip Factor Modern OroFacial Analysis
Bichectomy Unveiling the Smile Beauty & Literature Review

The
Speaker
& Moderator
Paul Vigario Eduardo de la Torre Miguel Stanley
Technology -Getting your DSD Impact & Patient's No Half Smiles Course Coordinator
Office DSD Ready Experience Christian Coachman
Smile Designer & Treatment Planner

“Besides the DSD Content, Live Patient

and Unique Hands-ons… you will witness
concise, powerful and effective lectures
from some of the coolest professionals I
Eduardo Mahn Brendon Macdonald Philipe Salah
The Smile Dynamics Professional Marketing Remote Monitoring & Patient most admire in the OroFacial World”
for Dentists Commitment
Meet our Special Guest Speakers

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 MODULE 1

Altamiro Flavio
Goiania, Brasil

Botulinum Toxin, Fillers

& Bichectomy
 Altamiro Flavio
Goiania, Brasil

Botulinum Toxin, Fillers &

Bichectomy

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Why did I invite Dr Altamiro Flavio?

Learning Objectives:
One of the main Brazilian KOL's on topics related to
Peri-Oral esthetic procedures. Beautiful and
1. Botulinum Toxin & Dermal Fillers: Esthetic Possibilities
educational presentation on everything a dentist
2. Toxin + Fillers: Powered Action
should know to easily incorporate it to your tool box,
3. Bichectomy & Masseter (Chemical Denervation)
taking your treatments way beyond teeth and gingiva.

Christian Coachman
Kyle Stanley
Beverly Hills, California

The Lip Factor

Unveiling Dental Beauty

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Lip Lifting: Unveiling Dental Beauty

Kyle Stanley, et al. IJED, Vol 12, N 1, 2017
 Kyle Stanley
Beverly Hills, California

The Lip Factor

Unveiling Dental Beauty

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Why did I invite Dr Kyle Stanley? Learning Objectives:

Kyle is one of the few dentists that is already 1. Learn to treatment plan the youthful position of the lip
integrating his treatments with sophisticated before planning the teeth
plastic surgery procedures. His "Lip Lift" 2. Incorporate plastic surgery procedures into dental planning
technique is groundbreaking and a paradigm using a team approach
shift. 3. Use youthful facial proportions to enhance your patient's
I asked him to present this technique and how smiles
he is changing facially driven treatment planning 4. Through an Orofacial approach give your patients a youthful
with it. lip instead of just restored teeth
5. Discuss the aging perioral region and how it relates to
Christian Coachman fashion, art and dentistry.
 Laypersons’ Perception of Facial
and Dental Asymmetries
Bruno Pereira Silva, Stephen Chu,
et al.
IJPR, Vol 33, N 6, 2013.

Bruno Pereira
Marbella, Spain

Modern OroFacial Analysis

& Literature Review
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 Bruno Pereira
Marbella, Spain

Modern OroFacial Analysis

& Literature Review

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Why did I invite Dr Bruno Pereira?

Learning Objectives
Bruno has been collaborating and publishing with
several well known professors and researchers. I
1. Understand the Perception Mechanisms of facial harmony
always thought that his studies and findings were
2. Integrate smile as a Facial Gesture
extremely realistic and groundbreaking.
3. Learn a new protocol of Comprehensive Facial Analysis
I asked him to join us and share the latest
4. Diagnose different Patterns of Facial Asymmetry
developments on facial analysis and also bring a very
5. Update Facial Aesthetics Literature Review
useful literature review of important articles.

Christian Coachman
Eduardo Mahn
Santiago, Chile

The Smile Dynamics

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 Eduardo Mahn
Santiago, Chile

The Smile Dynamics

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Why did I invite Dr Eduardo Mahn?

I met Eduardo several years ago when both of us were

traveling around the globe lecturing. He is one of the Learning Objectives:
few guys in the circuit that really impressed me with his
material and educational skills. He immediately 1. Learn about the Smile Dynamics
embraced DSD and the Visagism concept, even better, 2. Learn about Tooth Form Selection
he took it to the next level with research projects as a 3. Learn about the new more Prevalent Archetypes
Professor in Santiago. 4. Learn about the Correlation and Differences
I asked him to share with us the latest developments between Genders
on his work with morpho-psychology, facial dynamics 5. Learn about how DSD can help to overcome
and smile customization. Very interesting for sure! Personal Preferences

Christian Coachman
Paul Vigario
Technology - Getting
your Office DSD
Ready

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 Paul Vigario
Technology -Getting
your Office DSD Ready

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Why did I invite Paul Vigario?

In the expanding field of information technology for the

dental industry, Paul can definitely be considered a
pioneer and leader. Learning Objectives:
He is the founder of SurfCT.com, A Dental Information
Technology Company that helps dentists and clinics to 1. Get More New Patients In Your Practice
explore and incorporate digital strategies. The link with 2. Increase Patient Treatment Acceptance.
DSD was obvious and last year we started to work More patients saying "Yes" to the
together on projects to facilitate the implementation of all treatments they need.
the amazing opportunities the IT brings. He will cover a 3. Increase Patient Retention
very important topic, that usually is the major question 4. Achieve The Ideal Digital Workflow
after people leave, excited, the DSD course: “How can I 5. Achieve Your Vision Faster
get my office DSD Ready?” He has some pretty good
answers. Come check it out!

Christian Coachman
Philippe Salah
Paris, France

Remote Monitoring: MODULE 1

Quality Control &
Patient Commitment
MODULE 1

No Half Smiles!
 Miguel Stanley
No Half Smiles!

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Learning Objectives:
Miguel Stanley is the founder, clinical director and CEO of
White Clinic based in Lisbon, Portugal, focused on complex
1. Change the way you see your work and your
cosmetic oral rehabilitation.
philosophy toward your patient by making them
Dr. Miguel Stanley has been practising since 1998, having
Stakeholders in your Business
graduated from ISCS-Egas Moniz and taken his post
2. Focus on Fundamental Basic Life Rules that we
graduate training at the Branemark CEOSA center in Madrid
forget to apply in dentistry but remember apply in our
in 1999, completing his training in cosmetic dentistry in
day to day.
2000, at the same faculty. He then went on to train in
3. Successful Management of Patients in complex
functional aesthetics and occlusion in Chicago in 2005.
cosmetic oral rehabilitation cases from start to end.
He is a board member of Digital Dentistry Society
4. Sometimes Learning to say NO is the best way to
representing the Communication Committee, responsible
stay ahead. Focus on what's truly important and win
for its global expansion. He’s been an active member and
every time.
expert provider for dental XP since 2006 and part of the
5. The Happiness Business Plan
DSD Advisory Board.
 Brendon Macdonald
Professional Marketing
for Dentists
Storytelling for a Holistic
Dental Office

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 Brendon Macdonald
Professional Marketing
for Dentists
Storytelling for a Holistic
Dental Office

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Attract your ideal patients without being the HERO in their story
Why did I invite Brendon Macdonald? Are you looking to Attract New Patients from the internet?
Bewildered about where to start and what to do.
Brendon runs a successful marketing agency: This lecture will help you get clarity and simplify
www.yelloveedub.com, focused on dentistry in UK. what successful dental digital marketing looks like
He helped us, during the early days of DSD in the Brendon has worked with over 100 dental practices and will
media to transform our brand and spread the word share the 4 step proven process to Growing your Dental
and developed the very successful marketing Practices Using Digital Marketing.
campaign for the DSD World Tour that was key for our Key learning aims, objectives and anticipated outcomes for your
sold out experience all over the world! presentation?
Recently we’ve been talking about how to develop an Learn How To Use Inbound Marketing To Attract New Patients
attractive storyline and create perceived value through • Learn How To Keep Inbound Marketing Simple & Efficient
the principles of Holistic and Transdisciplinary dentistry. • Get clarity in how the pieces in the process fit together
I asked him to share with us exactly this storyline and tomake successful Digital Marketing strategy
strategy. I can’t wait! Learn the story telling framework to attract your ideal patients
• You will learn how the actionable format to use to develop
Christian Coachman your own digital marketing
 Ralph Georg
Miami, USA

DSD App CEO

Software Specialist

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The NEW DSD

App Hands-on
 Francis Coachman
Madrid, Spain

DSD Planning Center

3D Smile Design

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Francis Coachman

Besides being a talented implant surgeon, with

unique expertise in All-on-X cases and Zygomatic
implants (more than 400 placed Zygomatic
implants), he also became an expert in 3D
software and smile design. Since 3 years he
moved to Madrid and became the Director of the
DSD Planning Center, a pioneer project that is
changing the digital dental world. He is always
Facially generated and cephalometric
with me in every DSD Residency course sharing
guided 3D Digital Design for complete his knowledge with the DSD 3D workflow.
mouth implant rehabilitation.
Coachman C, Coachman F, et al. Journal of Christian Coachman
Prosthetic Dentistry. 2016
 Luken de Arbeloa Guillermo Manzano
Madrid, Spain Madrid, Spain

DSD Planning Center DSD Planning Center

Prostho Specialist Implant Specialist

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Drs. Luken and Guillermo, from the

DSD Planning Center are experts in
the NemoDSD Software Platform.
They will demonstrate the
NemoDSD 2D/3D Smile Design and
the NemoDSD Guided Surgery
software and will coordinate the
SOFT WARE de mo hands-on with the participants.
All participants will receive a
demo license of the software to
practice during and after the
course!

The complete DSD 2D step by

ORTHO FAB step hands-on will be done with
by ARNETT

ORTHOGNATHIC the NemoDSD Software. Extra

Demo & Hands-on Demo during Demo during DSD Demo during DSD Demo on a extra day optional days will be offered for
during the DSD Residency 1 and Residency 2 and Residency 2 and and specific courses
DSD Residency 1 extra day hands-on extra day hands-on extra day hands-on with Dr Arnett’s
those willing to practice the 3D
team. software.
 Digital Smile Design Principles - DSD

Digital Dentistry and Smart Phone Video/Photo Protocol, Intra-Oral Scanning and Printed Mock ups

Emotional Dentistry. Creating a unique experience for the patient

Dynamic Facial Analysis and 3D Smile Design. Complete Digital Protocol

Morpho-Psychology. Customizing Smiles with Visagism

Artistic Vision. Projecting Smiles with the right side of the Brain

Modern Dentistry: Global Diagnoses and Facially Driven Dentistry

Treatment Planning Session

HIGHLIGHTS Facial Analyses and Orthognathic Surgery

Morphological Research for Smile Reconstruction. Dento-Gingival Prosthesis

Lip Lift, Botox, Fillers, Bichectomy and Facial Plastic Procedures

OroFacial Research and Literature Review

Social Media & Marketing Strategies

21st Century Marketing/Management strategies

DSD Planning Center Concept

The New DSD App for Smile Design & OroFacial Analysis/Simulation, 2D and 3D design
technology for
better dentistry