October 2020

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

© 2021 INNOVA MARKET INSIGHTS

Introduction to the
Top Ten Trends of 2021

US Face and Eye Cosmetics

Meet Conscious Beauty

Latest Trends in Hemp/CBD

Products

Top Ten Trends 2021 Beauty Care Food and Supplements

Introduction US Face and Eye Latest Trends
to the Top Ten Cosmetics in Hemp/CBD
Trends of 2021 Meet Conscious Products
Beauty
— p03 — p09 — p20

WWW.INNOVAMARKETINSIGHTS.COM
 www.innovamarketinsights.com CONTENTS

Contents

FOOD TRENDS BEAUTY CARE

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Introduction To Top Ten Trends 2021 - p03 US Face and Eye Cosmetics Meet Conscious
Beauty - p09

PERSONAL CARE TRENDS

© 2021 INNOVA MARKET INSIGHTS

Hand & Body Lotion Innovation............................................................................................15 EDITORIAL

Chief Editor: Valerie Skala Walker
Email: [email protected]
FOOD AND SUPPLEMENT TRENDS Editorial Director: Lu Ann Williams
Latest Trends in Hemp/CBD Products.................................................................................20 Tel: +31 26 319 0652
Founding editor:
Michael Heasman PhD.
LAUNCH HIGHLIGHTS
Latest Launch Highlights........................................................................................................25 CONTRIBUTING WRITERS
Liz Cox, Lisa Wolfe, Laurie Wachter,
Valerie Walker

SUBSCRIPTIONS & ADMINISTRATION

For subscription information or questions:
Tel: +31 26 319 2000
Fax: +31 26 319 0659
E-mail: [email protected]

ANNUAL SUBSCRIPTION FEE

Published 10 times a year
1 year: €399/US$440
2 years: €650/US$715
Publisher: Patrick Mannion
Email: [email protected]
Tel: +31 26 319 2000

INNOVA MARKET INSIGHTS

Velperweg 18, 6824 BH
Arnhem, The Netherlands
Tel: +31 26 319 0650
Fax: +31 26 319 0659

E-mail: [email protected]
www.innovamarketinsights.com

Innova Insights (ISSN 1570-9108) is published

ten times per year by Innova Market Insights
BV, ©2020. All rights reserved. Reproduction
in whole or in part without written permission
is strictly prohibited. While the editors and
authors have compiled this document with
great care, no warranty is made as to the
accuracy or completeness of the information in
this document.

2 October 2020 INSIGHTS

 TOP TEN TRENDS 2021 www.innovamarketinsights.com

Introduction to the
Top Ten Trends of 2021

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

© 2021 INNOVA MARKET INSIGHTS

nnova Market Insights has unveiled its Top Ten Trends for 2021 as the aftermath of COVID-19 continues to
I transform shopping and eating habits. The pandemic has boosted consumer focus on personal health and
immunity which will continue to shape food and beverage innovation.

Trend 1: Transparency Triumphs

“
Consumers have heightened expectations for brand transparency about everything from
ingredient origins to corporate ethics.”

By Lisa Wolfe

According to the 2020 Innova

Consumer Survey, three out of
five global consumers say they are
interested in “learning more about
where their food comes from and
how it is made.”

INSIGHTS October 2020 3

 www.innovamarketinsights.com TOP TEN TRENDS 2021

“Transparency throughout the supply Source: Innova Market Insights

chain will dominate in 2021, with The Evolution of Transparency

consumers searching for brands that
can build trust, provide authentic
and credible products and create
shopper confidence in the current
and post-COVID climate,” says Lu
Ann Williams, Director of Insights
and Innovation at Innova Market
Insights.

New product launches are

anticipated to highlight ingredient
sourcing, ethical and environmental
aspects, while new packaging

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

technologies such as invisible
barcodes to broaden access to near-
field communication technology
and digital watermark technology to
© 2021 INNOVA MARKET INSIGHTS

boost recycling are expected as the

next clean label evolution.

Trend 2: Plant-Forward

“
Mainstream appeal for ‘plant based’ is driving expansion to more market categories and
regions.”

Rising mainstream appeal of plant Source: Innova Market Insights

based products is expected to Plant Based Trend Evolution

drive expansion to different regions
and categories in 2021 as the
definition of what is plant based
continues to evolve. Categories
such as fish, seafood, egg and
cheese alternatives, plant powered
snacks and ready-to-eat meals are
likely to experience continued plant
based innovation growth. Interest
in sustainability and animal welfare
is contributing to this disruption,
with consumers citing health, diet
variety, sustainability and taste as
the top four reasons for considering
plant based alternatives. Challenges
and opportunities include regional
consumer preferences, sustainability
expectations and emergent lab-
grown food technologies.

4 October 2020 INSIGHTS

 TOP TEN TRENDS 2021 www.innovamarketinsights.com

Trend 3: Tailored to Fit

“
Personalized nutrition is in the spotlight as consumers look for food and beverage that fit their
unique lifestyles.”

Consumers seek customized Source: Innova Consumer Survey 2020

lifestyle options for their eating Tailoring to Individual Needs

and drinking practices, including
technological breakthroughs,
constant new launches and exciting
sensorial experiences. Innova’s
2020 Consumer Survey found that
64% of consumers globally say they
have found more ways to tailor their

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

life and the products they buy to
their individual style, beliefs and
needs. They prefer their nutritional
experience to be based on their
© 2021 INNOVA MARKET INSIGHTS

nutritional needs, their lifestyles and

their body composition. Solutions
which simplify and reduce the cost of
gathering sophisticated personalized
functional food nutrition advice are
likely to gain traction.

Trend 4: New Omnichannel Eating

“
As foodservice and retail domains overlap, consumers can eat what they want, when and where
they want it.”

There is no trend where COVID- Source: Innova Consumer Survey 2020

19’s impact is more evident Omnichannel Eating Top Insights

than in omnichannel eating.
Consumers continue to seek
convenience, richer experiences
and accessible indulgence. But
restaurant in-person dining bans
and the associated increase in
home cooking for safety reasons
have accelerated mainstreaming
of more sophisticated ingredients,
pre-packaged restaurant-branded
products, home delivery meal kits,
foodservice exclusive choices and
refrigerated or frozen ready-to-eat
kit or starter solutions into grocery
retailers.

INSIGHTS October 2020 5

 www.innovamarketinsights.com TOP TEN TRENDS 2021

Trend 5: In Tune with Immune

“
Ongoing anxiety stemming from COVID-19 will continue to push consumers toward prioritizing
their immune health.”

Six out of ten consumers globally Source: Innova Consumer Survey 2020

are increasingly looking for food Immune Health Focus

and beverage products that support
their immune health, with one in
three saying that concerns about
immune health increased in 2020
versus 2019, according to Innova’s
2020 Consumer Survey. Consumers
include “choosing foods naturally

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

high in nutrients (vitamins, minerals
and antioxidants)” in their top three
strategies, so immunity-boosting
© 2021 INNOVA MARKET INSIGHTS

ingredients are expected to play a

significant role in the near future.
Interest and research in the role of
the microbiome and personalized
nutrition are also expected to
accelerate.

Trend 6: Nutrition Hacking

“
Technology is addressing demands for food and beverage with enhanced nutritional value,
sustainability or ethical impact.”

About four of five consumers Source: Innova Consumer Survey 2020

globally favor food and beverage Science based Nutrition

advancements through science Hacking
including compromises on
naturalness if the result is a product
that better fits their dietary needs.
Technologies that drive functional
ingredient understanding and
efficacy, nutritional value and
environmental or ethical footprint
impact are expected to become
more prominent.

6 October 2020 INSIGHTS

 TOP TEN TRENDS 2021 www.innovamarketinsights.com

Trend 7: Mood: The Next Occasion

“
New product development is seeing staggering growth and claims on pack that relate to
specific mood platforms.”

Consumers are increasingly Source: Innova Consumer Survey 2020

prioritizing all three legs of the mind, Mood And Holistic Wellbeing
body and spirit connection when
it comes to food and beverage
choices. Product launches and
technological applications that
combine these physical, mental
and emotional aspects of health are
expected to increase. In particular,

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

adaptogens found in herbal
medicine which claim stabilization of
physiological and mood processes
© 2021 INNOVA MARKET INSIGHTS

are emerging. Energy and

calming/relaxing platforms have
become fairly well established, with
sleep benefits likely to be one of the
next frontiers.

Trend 8: Product Mashups: When Trends Collide

“
Hybrid innovation is seeing sustained popularity as consumers favor food and beverage that
broaden dimensions of indulgence.”

Innovations which merge multiple Source: Innova Consumer Survey 2020

Merging Multiple Trends
trends and functions are reaching
consumers eager for variety and
discovery. Consumers favor food
and beverage which broaden
indulgence including experience,
flavor, texture and storytelling. Treat
based occasional super-indulgence
and “permissible” indulgence
products are experiencing growth
where consumers want taste
indulgence but with healthier,
guilt free recipes. Exciting new
flavors and combinations, category
merges and brand collaborations
are also anticipated.

INSIGHTS October 2020 7

 www.innovamarketinsights.com TOP TEN TRENDS 2021

Trend 9: Modern Nostalgia

“
While global trends get a local makeover, regional stalwarts are brought into modern
relevance.”

Consumers seeking to try Source: Innova Database

international flavors are expected Regional Favorites Add Modern Relevance

to embrace modern variations of
local appeal, traditional and regional
favorites. Brands are expected to
apply local twists to familiar products
to offer heightened sensory delivery
through surprising and unexpected
flavors, textures and formats. For

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

example, UK based James White
Drinks launched a spicy ketchup
in July 2020 based on its widely
distributed Bloody Mary mix Big
© 2021 INNOVA MARKET INSIGHTS

Tom.

Trend 10: Age of the Influencer

“
In times when influencer endorsements are giving products a push, a slow shift to more reliable
influencers is occurring.”

About two of five consumers globally Source: Innova Consumer Survey 2020

express concerns about the honesty Desire for More Reliable Influencers
of what influencers are saying about
the products they promote. While
storytelling, brand connection and
shareable social media experiences
are expected to continue to
dominate marketing efforts in food
and beverage, these concerns are
expected to gradually change the
influencer landscape to be more
diverse and to slowly shift to more
reliable and industry-specific players
to bolster trust and credibility.

8 October 2020 INSIGHTS

 BEAUTY CARE TRENDS www.innovamarketinsights.com

US Face and Eye Cosmetics Meet

Conscious Beauty
By Lisa Wolfe

ye and face cosmetics

E
Source: Innova Database

manufacturers have US Eye and Face Cosmetics Claim Trends

introduced a growing number
of products that claim to be natural,
vegan, ethical, clean or all of these,
% of Eye and Face Cosmetics Launches

even though these terms are not

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

defined by regulators and have no
industry-wide standard meaning.

The pace of introductions has

© 2021 INNOVA MARKET INSIGHTS

accelerated in recent years with

now over 30% of new eye and
face cosmetics products in the US
including claims of vegan content,
over 40% making ethical claims
and over 50% specifying that they
are free of one or more ingredients
perceived to have safety concerns.1

The result is a cosmetics marketplace

with accelerating and sometimes
overwhelming choice and an
inconsistent set of included versus
excluded ingredients from product
to product that also use wildly
different ingredients (natural versus
synthetic) and offer diverse growing
and manufacturing practices.

So how does Conscious Beauty

fit within this changing landscape
and how does it differ versus Clean
Beauty?

INSIGHTS October 2020 9

 www.innovamarketinsights.com BEAUTY CARE TRENDS

Clean Beauty Source: Sephora (Nov 2020)

Sephora Clean Beauty Definition

The term Clean Beauty has been in
use for over 20 years. Clean Beauty
products tend to focus on natural
ingredients but also can include
synthetic ingredients that are
perceived to be safe from a health
and environmental standpoint. Clean
products may or may not include
100% natural ingredients.

Most manufacturers and retailers use

the term to describe products free
from ingredients perceived to cause

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

potential harm to health (although
few studies exist to definitively prove
these concerns). The list of excluded
ingredients varies widely across
© 2021 INNOVA MARKET INSIGHTS

eye and face cosmetics products Source: Sephora

but often focuses on excluding
parabens, phthalates, mineral oils, Example Of Sephora Clean Beauty Marketing
silicon, petrolatum, fragrance and
alcohol.

An example Clean Beauty retailer

initiative includes “Clean at Sephora”
which identifies beauty products that
are formulated without parabens,
sulfates, SLS and SLES, phthalates,
mineral oils, formaldehyde and other
substances.
Ilia Multi Stick: Cheek To Cheek
(US, May 2020)
Ingredients that are increasingly
being excluded from eye and face
cosmetics include food allergy
ingredients like gluten and tree nuts
and other ingredients commonly
used in cosmetics in the past like
polyethylene glycols (PEGs), sodium
lauryl sulphate (SLS), formaldehyde,
talc, triclosan or triclocarban
(mascaras), nanoparticles, retinyl
palmitate, oxybenzone, coal tar and
hydroquinone.

10 October 2020 INSIGHTS

 BEAUTY CARE TRENDS www.innovamarketinsights.com

The Conscious Beauty Source: H&M website (Nov 2020)

Evolution Conscious Beauty At H&M

Conscious Beauty may be the

next-generation holistic evolution
that combines facets of clean,
sustainable, natural/organic and
ethical under a single umbrella. The
term is not new as retailers H&M
and Barney’s New York launched
Conscious Beauty lines in 2016 and
2018 respectively. These efforts were
relatively limited and didn’t make
a mainstream impact across the
cosmetics industry.2

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

But new entrants by luxury beauty
retailer Bluemercury and mass
beauty retailer Ulta introduced more
© 2021 INNOVA MARKET INSIGHTS

highly visible and comprehensive Bluemercury’s four Conscious Beauty Source: Bluemercury and Innova Database

Conscious Beauty platforms in 2020 pillars include:

aimed at helping values consumers • Vegan and Cruelty Free: (with no
more easily identify and navigate animal byproducts)
combined clean, green and ethical • Mindful Ingredients: formulated
choices. without harmful or toxic
ingredients
• Naturally Derived: non-toxic
and at least 70% organic or food-
grade quality with ingredients that
can only be found in nature
Bluemercury was founded in 1999 • Wellness: supporting body and
and became part of Macy’s in mind with a routine that nourishes
2013. It claims to be the largest total health
and fastest growing luxury beauty Kosas The Sun Show Bronzer: Medium
(US, Jul 2020)
products and retail spa chain in the Bluemercury has awarded its
US. It launched its Conscious Beauty Conscious Seal of Approval to
initiative in April 2020, defining it as hundreds of eye and face cosmetics
“choosing products with good-for- products from Indie brands including For example, Bluemercury has
you ingredients that help you feel Caudalie, Chantecaille, Hourglass, awarded its Conscious Beauty Seal
and look your best.” The initiative Ilia, Jane Iredale, Jillian Dempsey, of Approval to Kosas Bronzer which
features a collection of top beauty Juice Beauty, Kjaer Weis, Kosas, is free of talc, silicon, gluten, mineral
brands curated under four pillars Lashfood, Lilah B, Maya Chia, oils, parabens, phthalates, propylene
and includes a Conscious Seal of RMS Beauty, Lune+Aster and glycol, phenoxyethanol and synthetic
Approval that identifies products Supergoop. fragrance. The product includes
meeting Bluemercury standards and hero ingredients shea butter and
supporting its “Conscious Beauty meadowfoam oil and claims to give
philosophy.”3 a warm radiant glow without looking
sparkly.

INSIGHTS October 2020 11

 www.innovamarketinsights.com BEAUTY CARE TRENDS

Another product earning the Source: Ulta

Blue Mercury Seal of Approval Ulta Conscious Beauty Platform

is Lune+Aster Dawn To Dusk
Eyeliner, a high impact eyeliner
that creates a smooth ultra defined
line in a single swipe. The product
is formulated with more than 75%
natural ingredients and is free from
carbon black, gluten, parabens and
phthalates. It claims to be vegan and
not tested on animals.

Source: Bluemercury and Innova Database

Like Bluemercury, Ulta’s initiative also • Cruelty free: not tested on
covers multiple pillars including: animals, including brands
• Clean ingredients: made certified by Leaping Bunny, PETA

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

without parabens, phthalates or Choose Cruelty Free. Their
and other chemicals like BHA, website features W3ll People,
BHT, formaldehyde, talc, Derma-e and Tarte but they carry
triclosan, triclocarban, mineral many other brands with cruelty
© 2021 INNOVA MARKET INSIGHTS

oils, petrolatum, hydroquinone free certifications.

and various other less common
ingredients. Their featured brands Smashbox launched cruelty free
include Juice Beauty, Pacifica, Halo Fresh Perfecting Powder, a
Tula and the Ulta Beauty light coverage, long wearing loose
Collection but most brands powder that doesn’t crease, cake or
claim that they exclude one or settle into fine lines that is infused
Lune Plus Aster Dawn To Dusk Liquid
Eyeliner more ingredients perceived to be with goji berries, gold and peptides.
(US, Jun 2020) unsafe.
Source: Innova Database

For example, Pacifica introduced Cruelty Free Platform

Twinkle Paint, a lightweight liquid
shadow with a flocked flexible tip
that allows for precision and easy
use. It is infused with fruit water and
formulated without talc, parabens,
phthalates or mineral oils.
Mass beauty specialty retailer Ulta
announced its own Conscious Source: Innova Database

Beauty initiative in July 2020,

describing it as “a holistic initiative to Clean Ingredients
provide guests greater choices and Platform
transparency.”4 Their stated goal is to
make a positive impact on customers
and leave a positive legacy for the Smashbox Halo Fresh Perfecting
world by “providing more choices Powder: Dark (US, Jun 2020)
and guidance and celebrating
brands” that share their customers’ Pacifica Twinkle Paint Liquid
Shadow: Baby Stars
values. (US, Aug 2020)

12 October 2020 INSIGHTS

 BEAUTY CARE TRENDS www.innovamarketinsights.com

• Vegan: created without animal Source: Ulta and Madhippie websites

products, by-products or Sustainable Packaging Platform

derivatives like honey, beeswax,
lanolin, collagen, albumen,
carmine, cholesterol and gelatin.
Their featured brands include
MadHippie, KVD Vegan Beauty,
Pacifica and Fekkai but offer
numerous other vegan brands.

For example, cruelty free, vegan

friendly Too Faced Born This Way
Super Longwear Foundation offers
an oil free, waterproof, life proof
formula that claims to control oil

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

and keep a flawless look for a full 24
hours. It is infused with skin loving
hyaluronic acid, alpine rose and
coconut water.
© 2021 INNOVA MARKET INSIGHTS

Source: Innova Database

Vegan Platform

Too Faced Born This

Way Matte 24 Hour
Super Longwear
Foundation: Hazelnut
(US, Aug 2020)

• Sustainable packaging:
recyclable or refillable or with at
least 50% of the packaging made
from recycled or bio-sourced
materials. Their featured brands
include Kinship, Beekman 1802
and Fekkai but they include an
alphabetized brand list on their
website. Notably, many cosmetics
products do not specifically
include sustainability claims on the
package.

INSIGHTS October 2020 13

 www.innovamarketinsights.com BEAUTY CARE TRENDS

• Positive impact: brands with organizations that prevent of causes), Kreyòl Essence
social responsibility efforts cyberbullying, support (working with Haitian farmers to
like donation programs and environmental and animal help reduce deforestation, soil
community involvement. Their conservancy, aid disaster relief, erosion and greenhouse gases),
featured brands include Tarte and promote women’s health and Juice Beauty (organic
(“heart to tarte” program in initiatives”5), MadHippie (raising farming initiatives and breast
2017 “dedicated to supporting awareness and support of a variety cancer prevention).6

Source: Tarte

Positive Impact Platform

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

© 2021 INNOVA MARKET INSIGHTS

What’s Next? Source: Innova Market Insights

Clean versus Conscious Beauty Comparison

Conscious Beauty offers a more
comprehensive evaluation of a
product’s various benefits than
Clean Beauty’s focus on excluded
ingredient lists, adding assessments
about natural, vegan, green and
ethical features. A key factor which
could hinder further adoption is
its lack of a consistent definition.
Despite this, it is likely to be adopted
by more retailers and manufacturers
over time because of its potential to
help consumers more easily navigate
the complex beauty products
landscape.
Sources:
1. Innova Database analysis 2015 through August 2020, includes Eye Cosmetics (mascara, eye
liners and pencils, eye shadow, primers, bases and concealers), Face Cosmetics (foundation,
powder, bronzer, primer, blush, concealer, body cosmetics) and multi-use/sets products
including eye or face cosmetics.
2. H&M and Barney’s New York press releases.
3. Bluemercury website November 2020.
4. Ulta website November 2020, including press releases.
5. Ulta and Tarte websites November 2020.
6. Ulta website.

14 October 2020 INSIGHTS

 PERSONAL CARE TRENDS www.innovamarketinsights.com

Hand & Body Lotion Innovation

By Liz Cox

nited States mass retail dollar H&BL companies have increased their Aquaphor posted a tip to apply their
U sales of Hand & Body Lotion social media messaging to promote healing ointment after hand washing
(H&BL) products grew from lotion use right after hand washing. to lock in moisture.
$2.0 billion in 2017 to $2.1 billion in Curel promoted non-greasy relief for
Source: Aquaphor Facebook post 10/24/20
2019, a CAGR of 3% according to IRI.1 frequently washed hands in a recent
New product launches have grown at Facebook post.
a faster pace than sales, up a CAGR of
Source: Curel Facebook post 10/23/20
18% in the past five years.

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Two-thirds of all US households
already purchase the category and
functionality is a primary factor for
buying. The H&BL category is prime
© 2021 INNOVA MARKET INSIGHTS

for new products targeted toward

COVID-19 needs with companies and
brands already focusing messaging
around related unique benefits that
H&BL can deliver to consumers.

Protecting and Repairing

Skin
Gloves In A Bottle, a shielding lotion,
Now more than ever consumers are promotes itself as a solution that
washing and sanitizing their hands. protects from excessive hand washing.
The result often is dry, itchy and Cetaphil promoted their lotion as a The brand positions itself as the best
even cracked skin. H&BL is uniquely way to keep skin soft and smooth after lotion for nurses and other medical
positioned to help moisturize, protect hand sanitizers dry the skin. professionals and claims to bond with
and repair skin. Moisturizing and Source: Cetaphil Facebook post 11/3/20
the outermost layer of skin cells to
hydrating is the most common claim help retain moisture for hours.
in H&BL, appearing on 76% of new
Source: Gloves In A Bottle Facebook post 10/29/20
products launched in the US. Long
lasting is one of the fastest growing
claims, present on 29% of H&BL
launches 2020 YTD through August
versus 23% in 2015.

INSIGHTS October 2020 15

 www.innovamarketinsights.com PERSONAL CARE TRENDS

New sea based ingredients are cream.

offering promising skin protection While not directly driven by COVID-19, pH Balance Skincare introduced
and hydration for 24 or 48 hours. consumers are also expressing a fragrance free recovery cream in
Nivea introduced a 48-hour intensive increasing concern about protecting June 2020. It protects skin against
moisturizing lotion containing sea their skin from air and water pollution, damaging free radicals and contains
minerals while Love Beauty and free radicals, screen blue light and anti-inflammatory and antioxidant
Planet introduced its Clean Oceans UV stressors. H2O+ introduced a rich green tea and chrysanthemum
Edition containing water blooming new Detox Collection in 2020 which extracts.
Source: Innova Database
blue green algae for 24-hour claims to hydrate and detoxify, helping
moisturization. to protect skin from daily impurities
and pollution build up. The line is
Source: Innova Database
formulated with white clay and a
proprietary blend of plant extracts and
is offered in a body butter and hand

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Source: Innova Database
© 2021 INNOVA MARKET INSIGHTS

Ph Balance Skincare pH 5.8 Fragrance

Free Recovery Cream (US, Jun 2020)

Nivea Intensive Moisturising 48H Deep Priori DNA Intensive Recovery

Moisture Serum And Sea Minerals Body Cream was introduced in June 2020
Lotion Normal To Dry Skin
(US, Feb 2020) and provides protection against
environmental, blue light and UV
H2O Plus Detox White Clay Body Butter stress. It is formulated with DNA repair
Source: Innova Database (US, Jun 2020)
enzymes that help repair and reverse
skin damage at the cellular level.
Source: Innova Database

Priori DNA Intense Recovery Cream

(US, Jun 2020)

Love Beauty And Planet Clean Oceans

Edition Blue Green Algae And Eucalyptus
Marine Hydration Body Lotion
(US, Mar 2020)

16 October 2020 INSIGHTS

 PERSONAL CARE TRENDS www.innovamarketinsights.com

Source: Innova Database

Skin Safety Terra Mia Organics introduced a

face and body cream made with
Consumer desire to protect and fresh raw goat’s milk, brewer’s yeast
revive skin is closely tied to a growing abundant in B vitamins and food
concern to avoid ingredients in skin grade oils. It claims to be free from
care products that are perceived to gluten, parabens, sulfates, phthalates
have longer term harmful effects and synthetic fragrances. It is available
such as parabens, phthalates, in a variety of scents including lemon
synthetic dyes, petrochemicals and verbena, citrus, coconut, lavender,
sulfates. While this trend started in vanilla and unscented.
niche specialty firms, some of the Source: Innova Database

largest consumer companies are

also launching products under this
umbrella. Johnson & Johnson, the

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

largest company in the H&BL category
Aveeno Restorative Skin Therapy Itch
with a 14% dollar share (IRI data) Relief Balm (US, Sep 2020)
introduced Johnson’s Shea and
Cocoa Butter Creamy Oil in July
© 2021 INNOVA MARKET INSIGHTS

2020 which claims to be free from Briogeo Be Gentle Be Kind Banana

parabens, phthalates, sulfates and Plus Coconut Nourishing Superfood
dyes. Their recent launch of Aveeno Body Cream was introduced in
Restorative Skin Therapy Itch Relief August 2020 and is free from dyes,
Balm is also free from parabens, phthalates, parabens, sulfates and
fragrance, phthalates and steroids. silicon. It is also cruelty free and vegan.
Source: Innova Database Source: Innova Database

Tierra Mia Organics Lemon Verbena Raw

Goat Milk Skin Therapy Face and Body
Cream (US, Jul 2020)

Johnsons Shea and Cocoa Butter Briogeo Be Gentle Be Kind Banana Plus
Creamy Oil (US, Jul 2020) Coconut Nourishing Superfood Body
Cream (US, Aug 2020)

INSIGHTS October 2020 17

 www.innovamarketinsights.com PERSONAL CARE TRENDS

UK based beauty brand Creighton’s Relaxation and Mood

Germ Killing introduced what it calls “a first-of- Enhancement
its-kind sanitizing hand moisturizer”
Recently, innovative H&BL products that offers the comfort and soothing H&BL brands are also promoting
have launched with explicit claims qualities of a moisturizing cream self-care, relaxation and mood
of antibacterial and germ killing with the benefits of killing 99.9% of enhancement to help with stress and
properties referencing alcohol. bacteria and viruses. anxiety. Jergens introduced two new
product lines for mood enhancement.
Source: www.creightons.com
Diva Stuff has introduced a line of Their Triple Blend Body butter is
antibacterial hand creams made with infused with lavender essential oil to
70% isopropyl alcohol that claim to create a “‘relaxing moment of bliss
coat hands for ultimate protection. just for you.” Jergens also recently
Additional claims include made in the introduced a line of skin smoothie
USA, steroid free and 100% cruelty moisturizers for mood enhancement
free tying into a growing concern for featuring some live Instagram mood-

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

animals. boosting promotion events. The line is
Source: www.divastuff.com
carried exclusively at Walmart.
© 2021 INNOVA MARKET INSIGHTS

Source: Innova Database

Creighton’s Pure Touch Moisturizing

Hand Cream Antibacterial (US, Jul 2020)

Unilever has merged moisturizing

and hand sanitizing with its launch of
Diva Stuff Coconut Breeze Scent Anti its Dove Nourishing Hand Sanitizer
Bacterial Hand Cream
(US, Apr 2020) line in shea butter and warm vanilla
and lavender and chamomile scents.
It helps to moisturize dry skin without
sacrificing antibacterial effectiveness,
claiming to be 99.99% effective
against many common germs and Jergens Lavender Triple Butter Blend
Body Butter (US, Sep 2020)
clinically proven to moisturize skin
for up to 8 hours. It is Certified PETA
Source: Jergens US Facebook post 10/21/20
cruelty free.

Source: Innova Database

Dove Lavender And Chamomile

Nourishing Hand Sanitizer (US, Oct 2020)

18 October 2020 INSIGHTS

 PERSONAL CARE TRENDS www.innovamarketinsights.com

Evenhealy introduced a body and Bath and Body Works launched an Source:
face butter which promises to not aromatherapy body oil which contains 1. IRI, a Chicago based market
only enshrine and sanctify skin, but to sandalwood oil to promote inner research firm (@iriworldwide),
also strengthen and sooth the spirit. strength and eucalyptus oil to clear the syndicated Total Store View (TSV)
It contains Kpersi village shea butter, mind claiming to enhance body, mind category definitions, Total US Multi-
essential oils of sacred hinoki cypress, and mood. Outlet (MULO) sales
earthy vetiver and uplifting sweet
orange. Source: Innova Database

Source: Innova Database

Bath And Body Works Aromatherapy

Inspire Violet Sandalwood Eucalyptus

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Moisturizing Body Oil (US, Apr 2020)

What’s Next?
© 2021 INNOVA MARKET INSIGHTS

Evanhealy Whipped Vetiver Hinoki Body Mainstreaming of new health and protection benefits
And Face Butter (US, Jul 2020) COVID-19 and increased concerns about air and water pollution have
In June 2020, Yuni introduced accelerated product innovation focusing on protecting and repairing skin.
a Bedtime Body Essence with Launches that offer combined anti-viral and moisturizing properties or
melatonin, ashwagandha root, stress reduction will likely increase. Expect increased consumer demand for
passionflower and chamomile to products with claims about protecting the skin from free radicals and other
create the ideal environment for deep environmental, blue light and UV stressors.
and restful sleep.
Continued exclusion of harmful ingredients
Source: Innova Database Brands are rushing to assure consumers that their H&BL products are clean
label and completely safe, especially given concerns about skin absorption.
Free From claims are proliferating as consumer preferences skew toward
more ingredients being eliminated from formulations. Expect this trend
to accelerate and shift to labels that make it easy for consumers to tell at a
glance which ingredients are excluded.

Rising consumer expectation of ethical manufacturing

Consumers seek products that respect the environment, animals and people
as well as that offer safe and clean formulas. Expect increased focus on
ethical treatment of animals and more certification logos being added to
packaging.

Growth of functional natural ingredients

Consumers continue to search for and try the next new functional ingredients
in H&BL. Products likely to experience the strongest interest include those
with hero ingredients that provide perceived natural moisturizing and
Yuni Sleepy Beauty Bedtime Body healing benefits like CBD, traditional botanicals and marine ingredients.
Essence (US, Jun 2020)
Expect new ingredients and lab-created natural options to move into the
mainstream market.

INSIGHTS October 2020 19

 www.innovamarketinsights.com FOOD TRENDS

Latest Trends Hemp/CBD Products

By Laurie Wachter and Val Walker

he number of US food/
T beverage/supplement
DEFINITIONS
product launches containing
• Hemp is cannabis containing no more than 0.3% THC, the
hemp ingredients more than tripled
psychoactive ingredient that delivers a “high.” Hemp is legal
from 2018 to 2019, and 2020 launch
nationwide in the US.
counts are expected to equal 2019.
Two changes in federal regulations in
• Marijuana is cannabis with more than 0.3% THC. Marijuana has been
December 2018 are the main reason

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

legalized—with strict controls—in some states, but it remains an illegal
for the increase in launches from the
drug under federal law.
supply side, while several consumer
trends are driving demand.
• In this article, the category of hemp/CBD products includes foods,
© 2021 INNOVA MARKET INSIGHTS

beverages and supplements (excluding pet foods, baby foods and

Regulatory Status alcoholic beverages) that contain hemp derived ingredients such
as whole hemp seeds, hemp seed oil, hemp protein powder, or
Prior to December 2018, it was
cannabinoids.
legal to sell products containing
hemp seeds in the US, but hemp
• Cannabinoids such as CBD, CBG and CBN are found primarily in the
growing was limited to a select
flowers or buds of the hemp plant and to a lesser extent in the stalk
group of research and agricultural
and leaves, but not in hemp seeds or roots.
pilot programs that began in 2014.
The tight limits on US production
constrained growth in products
containing hemp seeds. In Second, hemp seed ingredients Under current FDA regulations for
December 2018, the US Agriculture including hulled hemp seed, hemp interstate commerce, it is illegal
Improvement Act of 2018 legalized seed protein powder and hemp to include CBD in food/beverage
hemp growing nationwide, finally seed oil were affirmed as GRAS products or to label CBD products
differentiating hemp from marijuana (generally recognized as safe) for use as a “dietary supplement.” Still, many
which remains a controlled in human foods by the US Food and such products have entered the
substance under US federal law. Drug Administration (FDA). market. Marketers manage to skirt
FDA regulation through tactics such
as avoiding specific health claims
and limiting distribution to states
where marijuana has been legalized.
To date, the FDA has only taken
enforcement action against products
that made unsubstantiated health
claims.

20 October 2020 INSIGHTS

 FOOD TRENDS www.innovamarketinsights.com

Consumer Demand for Williams, a popular TV talk show Launch Trends by Flavor
Hemp host in the 1990s. Diagnosed with
multiple sclerosis in 1999, Williams The taste of CBD used in
Consumer acceptance of both hemp has been actively promoting CBD supplements can range from bitter
and marijuana is also growing. In ever since. to no flavor at all. The difference
a 2019 Innova consumer survey, depends on the formulation and
41% of US adults said they accept Launch Trends by whether the terpenes, flavonoids,
cannabis/CBD in foods. Among Category and other compounds that provide
Innova’s Top Ten Trends for 2021, flavor and aroma in plants are
several are relevant to hemp/CBD The growth in hemp/CBD product present, as removing them results in
growth trends: launches in 2019-2020 reflects an unpleasant “grassy” taste.
• Mood: The Next Occasion two types of products, those using
is a trend that is particularly hemp seed ingredients and those With more CBD supplements
relevant to the growth of CBD, containing CBD. entering the mainstream market in
an adaptogenic ingredient 2019-2020, a shift in flavors began

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

associated with stress relief, Prior to December 2018, the appearing as compared to the years
relaxation and sleep. majority of all hemp/CBD launches 2015-2018. Three flavors showing
• Nutrition Hacking, the use of were foods containing hemp seed growth are mint, citrus and tea.
technology to enhance the ingredients, such as baked goods,
© 2021 INNOVA MARKET INSIGHTS

nutritional value of food, is cereal and cereal bars, and sport • Mint flavors rose from 1% to
being applied in all phases of protein powders. Since then, 4% of all hemp/CBD launches,
hemp/CBD production, from launches containing CBD have primarily appearing in liquid CBD
crop cultivation to cannabinoid grown rapidly. In 2020 (through supplements.
extraction techniques to October), over half of all new hemp/ • Citrus flavors rose from 2% of
nanotechnology to improve the CBD launches tracked by Innova all hemp/CBD launches to 11%,
bioactivity of cannabinoid extracts. contained CBD. appearing in soft drinks as well
• Age of the Influencer, the use of as CBD liquid supplements and
reliable influencer endorsements, The vast majority of the product gummies.
is another trend driving growth launches containing CBD are • Tea flavors rose from 1% to 5% of
in hemp/CBD products. For classified by Innova as botanical/ all hemp/CBD launches, as CBD
example, Michael J. Fox, star of herbal supplements or sports infused hot and iced teas entered
the 1980’s Back to the Future nutrition supplements. A few the market.
movies, has become one of the products combine CBD with
nation’s top CBD influencers. Fox other nutrients and are classified Much opportunity remains to
was diagnosed with Parkinson’s as vitamins/minerals, melatonin combine the health benefits of
in 1991 and has been a long- supplements, probiotics or similar. CBD with a wider range of foods/
time user of CBD for pain relief. Around 15 to 20% of CBD launches beverages, and taste will be key to
Another top influencer is Montel are classified as soft drinks. product success. This will require
continued innovation in flavors that
work with CBD ingredients. One
possibility is the combination of mint
and chocolate, which is popular in
the candy and ice cream categories.
Mint and the zestier peppermint
create calming teas and make breath
feel fresher when used in chewing
gum and candies.

INSIGHTS October 2020 21

 www.innovamarketinsights.com FOOD TRENDS

Mint Flavored CBD Oil Source: Innova Database

Kadenwood approaches its

consumers by sharing the story of
how they deliver high-quality hemp
CBD in their Level Select product
line. Their approach to storytelling
and Transparency, an Innova
Top Trend for 2021, will especially
appeal to the two-thirds of 18 to
35-year-old consumers who want to
know the story behind the products
they buy (Innova Consumer
Thinknoo Smarter Coffee The Zen
Survey 2019). The company’s story
Keto (US, Apr 2020)
emphasizes that their hemp is CBD Hemp Extract. L-Theanine and

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

grown in the US at company-owned MCTs relieve anxiety, induce a state
of focus,
Level reduce
Select the Oil
2 Cbd jitters and Supplement:
Drops help 2400Mg,
2400mg,
farms and that their growers were burn
Mint fat and (US,
Flavor curb cravings
(US,Apr
Apr 2020)
2020)
named 2018 Growers of The Year
by Indo Expo “for their innovative
© 2021 INNOVA MARKET INSIGHTS

hemp seeds that vegetate and Citrus-Flavored Alcohol The makers crafted the drink to be
flower better than other seeds on Alternative “the ideal social and sessionable
the market.” summertime beverage” by making
Wünder‘s new sparkling beverage it low calorie, low dosage and
They also tap into Innova’s 2021 is a “more mindful alternative to quick onset, according to the brand
personalization trend, Tailored alcohol” that makes people “feel website.
to Fit, by offering three levels of engaged and inspired, not sluggish
Source: Wünder
intensity: or foggy.” The key to delivering this
• Level 1: 20mg of broad- experience lies in the combination
spectrum CBD per dose. of functional ingredients and
• Level 2: 40mg of broad-spectrum delicious flavors. Wünder infuses a
CBD per dose. blend of sparkling water and real
• Level 3: 80mg of broad-spectrum fruit juice with a combination of
CBD per dose. THC, Delta-8 and CBD extracts:
• 2mg of THC For the Mind: A
low dose of THC produces mild
euphoria for a mellow mood and
happier headspace.
• 2mg of Delta-8 For the Body:
A cannabinoid known for its low
psychoactive effects, Delta-8
relaxes the body and promotes
presence of mind.
• 2mg of CBD For the Soul:
CBD rounds out the experience, Wunder Cannabis Sparkling Water
ensuring the overall effects are Lemon Ginger Lift (US, May 2020)
subtle, enjoyable and soulful.

22 October 2020 INSIGHTS

 FOOD TRENDS www.innovamarketinsights.com

Citrus-Flavored Recess Source: Innova Database

Recess added three new flavors

to its line of CBD enhanced
sparkling beverages: Black Cherry,
Blood Orange and Coconut Lime.
Ingredients include hemp to “calm
the mind and center the body,”
American ginseng to “focus and
improve memory,” L-theanine to
“help ease tension and brighten
mood,” and lemon balm to “boost
vitality and promote balance.”
Thinknoo Smarter Coffee The Zen
Keto (US, Apr 2020)
Speaking at a webinar in May, CBD Hemp Extract. L-Theanine and

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

co-founder and CEO Benjamin MCTs relieve anxiety, induce a state
of focus,
Level
Recess reduce
Select
Blood the Oil
jitters
2 Orange
Cbd and Supplement:
Flavored
Drops help
Sparkling Water
2400Mg,
Witte explained that he sees burn fat and curb cravings
MintJul
(US, Flavor
2020)
(US, Apr 2020)
Recess as “an antidote to modern
times.” The marketing strategy is
© 2021 INNOVA MARKET INSIGHTS

to let the ingredients fade into the

background and focus on providing
a feeling of calm, cool and refreshed,
what they call “taking a recess.“

“By starting with the occasion — a

recess — and defining the use case
— an afternoon coffee alternative
or after a workout — and working
backward,” Witte asserts, “Recess can
compete with La Croix, Red Bull and
Budweiser all at the same time.”

Recess reinforces its message

with the hashtag @takearecess
and colorful social media images.
They have also developed a line
of “realitywear” clothing and
accessories (think iPhone covers)
with sayings like “cool your horses,”
“not tired, not wired,” and “between
two thoughts.
Source: Recess

Recess Realitywear T-Shirt

INSIGHTS October 2020 23

 www.innovamarketinsights.com FOOD TRENDS

Snack Chips Made of Heaven’s Lettuce chips deliver • Terpenes: These aromatic
Hemp Leaves benefits beyond the flavor: chemicals give plants their
• Protein: Hemp is a plant based natural smell (like sage, orange,
Heaven’s Lettuce hemp chips go protein source that provides all cinnamon, etc.), and scientists
beyond the now-common hemp ten essential amino acids. It also are studying their beneficial
seed ingredients to the hemp leaf contains phytates, unlike other properties.
— a surprisingly rich source of rich sources of vegetable proteins, • Chlorophyll: Responsible for
nutrients and trace elements. The thus not interfering with mineral the green pigmentation in most
leaves are dehydrated into chips absorption. Heaven’s Lettuce green leaves, chlorophyll is linked
which are organic, vegan, paleo, chips contain 15g protein per to skin healing, wound healing
gluten free and non-GMO. The serving. and ostomy treatment, blood
brand is currently available online in • Magnesium: Hemp provides this building, and detoxification.
three varieties: catalyzer of enzymatic reactions
• Original: Lemon enhances in the body, including food
hemp’s naturally nutty flavor. metabolism, the synthesis of

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

• Notso Cheese: This cheesy- proteins and fatty acids, and a
tasting flavor is geared for plant variety of neuromuscular activities.
based snackers and seasoned Source: Heaven’s Lettuce
Innova Database
with lime, red jalapeño pepper,
© 2021 INNOVA MARKET INSIGHTS

garlic, distilled vinegar, Aleppo

pepper and paprika.
• Hot as Heck: Seasoned for heat-
seeking consumers using garlic,
onion, sumac, Aleppo pepper,
black pepper and paprika.

Thinknoo Smarter Coffee The Zen

Keto (US, Apr 2020)
CBD Hemp Extract. L-Theanine and
MCTs relieve anxiety, induce a state
of focus,
Level reduce
Select the Oil
2 Cbd jitters and Supplement:
Drops help 2400Mg,
burn
Mint fat
Heaven’s and
Flavor curb
Lettucecravings
Hemp
(US, Apr 2020)Chips (US, Jul 2020)

What’s Next?

Marketers seeking to leverage the functional benefits of hemp/CBD

ingredients must also meet the challenge of matching function with flavor.
Incorporating some of the latest flavor trends, such as citrus and mint,
should be top of mind. Influencer marketing will play a key role in driving
acceptance of hemp/CBD foods.

One factor that will help drive growth in CBD-infused food/beverage

launches is the expansion of legal marijuana in the US. In November 2020,
voters in five states approved recreational and/or medical marijuana sales,
including Arizona, Mississippi, Montana, New Jersey and South Dakota.

24 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

Launch Highlights
The end of the year is quickly Mighty Swell is keeping the innovative packaging and an
approaching with seasonal and summer vibes going all year long improved formulation. Still delivering
limited edition launches landing with the debut of its new Blackberry its signature true-to-fruit taste,
on shelves in force. We also see Spiked Seltzer; available in Mighty Swell’s 12oz cans are offered
a number of partnerships across September across the Southeastern with 5% ABV but now with only 100
different sectors as brands bid to and Central US. Known for its lively, calories, 3g of carbs and 3g of sugar.
maximize influence and market refreshing flavors, Mighty Swell’s
share. Kellogg Company, Bel Brands Blackberry doesn’t disappoint, “During this step forward, Mighty
USA, The Hershey Company and delivering a burst of ripe blackberry Swell has also become gluten
Conagra Brands are some of the flavor and a sessionable drinking free certified and OU-Kosher

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

heavy hitters in the latest round- experience. certified. This is another milestone
up. Apart from these, we also see in the brand’s development which
continued focus on plant based With a focus on expanding its empowers our consumers to shop
launches as consumer expectations consumer base, the award-winning with confidence,” said John Beal,
© 2021 INNOVA MARKET INSIGHTS

transition from Innova’s 2020 Top spiked seltzer company is updating President and General Manager of
10 Trends to the 2021 evolutions its full product lineup with new, Mighty Swell.
highlighted earlier in this newsletter.
Source: Mighty Swell Spiked Seltzer

Alcoholic Beverages

Starting with drinks, Mighty Swell

has launched a blackberry seltzer in
some parts of the US. Sticking with
seltzer, Belching Beaver has three
flavors of hard seltzers now available
in Ardagh cans.

Flavored wine brand Fun Wine has

unveiled drinks containing monk
fruit and three additional flavors.
Introducing unusual ingredients is a
key point in Innova Market Insight’s
A Star is Born trend. Time will tell if it
gains consumer acceptance.

INSIGHTS October 2020 25

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Belching Beaver, an award-winning Source: Ardagh Group

craft beer company based in San

Diego, is extending its product
offerings with unique hard seltzers
made of 100% real fruit.

Launched in Ardagh 12 oz cans,

Belching Beaver hard seltzers
arrive in three flavors (Raspberry
& Blackberry, Pineapple & Mango,
Passionfruit & Guava) that deliver
powerful taste profiles, all without
extracts or fruit substitutions, while
maintaining the same low calorie
and carb counts consumers expect Fun Wine, the innovative flavored in the US starting in Q4 2020 to

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

with seltzers. wine brand, has announced the over 150 existing and new Fun Wine
launch of a trendsetting, new wholesalers and in 2021 Fun Wine will
Belching Beaver Brewmaster Troy beverage collection, Hard Bubbly continue to expand its US and global
Smith says the company is building with an ingredient never seen before footprint.
© 2021 INNOVA MARKET INSIGHTS

off its strengths in the craft beer in the industry - monk fruit. The
market to deliver a truly individual lightly carbonated, everyday wine This taps into the Brand Unlimited
product in the extraordinary growth drinks includes three new flavors – trend, one of 10 flagged by Innova for
category of hard seltzers. “Our hard Peach Passion Moscato, Cappuccino 2020, as companies increasingly try
seltzers are absolutely unique with Chardonnay and Espresso Cabernet, and connect with consumers.
real fruit, real taste that consumers alongside current award-winning
will recognize as something favorites – Coconut Chardonnay, Fun Wine has also introduced a
different,” he says. “By giving Strawberry Rosé Moscato and Sangria. disruptive packaging concept it has
consumers the choice of real fruit in been working on for over a year for
their hard seltzer, we hope to gain All six Fun Wine flavors will have 59 use by the wine beverage industry
some traction as we build our brand calories per 5oz pour, less than half as an alternative to cans – a 330ml
in a crowded marketplace. Going the calorie content of traditional wine recyclable aluminum bottle created
forward we expect the seltzer line and the lowest globally for a 5.5% ABV specially to handle the chemical
to be a great addition to our lineup wine product. All six are produced characteristics of the wine. Fun Wine
of beers. And like we say... open the with all natural, gluten free ingredients is currently sold in 750ml glass bottles
can, take a sip, close your eyes and and all are manufactured in a vegan- and 250ml slim cans ahead of its
let the fruit medley take over.” certified plant in the European Union. Q4 introduction of the new 330ml
The new collection will be distributed aluminum bottles.
And the package choice to extend
the company’s distribution reach? Source: Fun Wine

“Beverage cans are ideal for logistics

as they are lighter weight and retain
superb taste profiles by protecting
the beverage from light,” Troy
asserts. “You can also take cans on
the go, on the trail or to the beach.
And when you’re done, crush the can
and throw it back in the cooler and
it’s ready for recycling.”

26 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

Co Branding/Partnerships Hard Rock International (HRI) of stand-out options that highlight

has announced a partnership with Hard Rock Cafe’s most prominent
This month’s round-up features Stewart’s Enterprises, Inc., the cocktails and fan favorite flavors,
partnerships in beverages, snacks, exclusive licensee of the original with each can featuring the iconic
dairy and confectionery. This taps Stewart’s Root Beer brand, to bring Hard Rock logo and a guitar symbol.
into the Brand Unlimited trend, one Hard Rock Premium Hard Seltzer to Fans eager to bring home Hard Rock
of 10 flagged by Innova for 2020, fans nationwide later this year. Premium Hard Seltzer can visit select
as companies increasingly try and beverage retailers and grocery stores
connect with consumers. Hard Rock Premium Hard Seltzer nationwide beginning this holiday
is crafted for music fans in a variety season.
Hard Rock International has
Source: Hard Rock International
partnered with Stewart’s Enterprises
on a premium hard seltzer.

Dogfish Head Craft Brewery

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

has joined forces with Indigo
Agriculture on a beer and tackling
climate change while Limerick
Lane Cellars has let us all know
© 2021 INNOVA MARKET INSIGHTS

about a new premium wine brand

and a partnership with 1% for the
Planet. Innova identified the public’s
growing expectations around
sustainability in its Sustain Domain
trend and these two brands are
trying to tackle this challenge.

Jelly Belly Candy Company, in

partnership with Warner Bros.
Consumer Products, has expanded
its line of Harry Potter-inspired
confections and Enlightened
has launched two seasonal keto
collection ice cream flavors in a
licensing link up with Delish. Also,
read why music producer, artist
and DJ, Marshmello, has partnered
with Stuffed Puffs to give away
autographed helmets. Finally,
Kellogg Company brand Pringles is
building on its partnership with Adult
Swim series, Rick and Morty, with
an expanded collection of limited
edition flavors.

INSIGHTS October 2020 27

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Dogfish Head Craft Brewery joins Source: Dogfish Head Craft Brewery Limerick Lane Cellars, a Sonoma
forces with Indigo Agriculture to County estate winery, launches a
brew Re-Gen-Ale, the first traceably new sustainable premium wine
sourced beer to address climate brand called Revelshine. Revelshine,
change through agriculture using created to put premium wine in
Indigo Carbon, a program providing sustainable aluminum bottles,
growers with financial incentive to releases with a variety collection of
store carbon in their soils. Releasing three wines that are designed to be
on Saturday, September 19, from taken off the beaten path.
Dogfish Head Brewings & Eats in
Rehoboth, Delaware, Re-Gen-Ale Still meant to be poured and
allows drinkers to give back to enjoyed, the variety of Rosé, White
the planet with every pint or can embracing regenerative farming and Red allows flavor profiles for
consumed, making it the perfect and regeneratively grown wheat anyone. The aluminum bottles are
jumpstart to this year’s Climate Week from Kansas based farmer, Doug meant to be packed in and packed

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

festivities. Keesling, who has implemented out, so we can all preserve the
regenerative growing practices for outdoors for the next generation. In
Dogfish Head’s unique partnership 20+ years. Regenerative growing order to help protect our outdoors,
with Indigo, a company dedicated practices – cover cropping, increased Revelshine has partnered with 1%
© 2021 INNOVA MARKET INSIGHTS

to harnessing nature to help crop diversity, not tilling land, for the Planet to give back and is
farmers sustainably feed the planet, reducing pesticide/fertilizer use working towards creating additional
began in January, when the first and integrating livestock – remove sustainable and socially responsible
test batches of Re-Gen-Ale were carbon dioxide from the air, improve products in the future.
brewed. Through Indigo’s Grain soil health and add to grower
Source: Limerick Lane Cellars
Marketplace, a platform connecting profitability.
growers and buyers, Dogfish Head
secured the traceably sourced
ingredients to produce Re-Gen-Ale,
including sustainable wheat grown
with regenerative farming. Dogfish
Head also committed to purchasing
more carbon credits than needed
to offset the production of Re-Gen-
Ale. Purchasing credits through
Indigo allows Dogfish Head to help
incentivize farmers to transition to
regenerative growing practices.

Dogfish Head’s brewers worked

hand-in-hand with Indigo on the
recipe for Re-Gen-Ale, ensuring
it utilized sustainable, traceably
sourced ingredients from regional
purveyors. The resulting farmhouse-
style Saison has a soft, pillowy
malt character; peppery, herbal
hop profile; and refreshingly dry
finish. Full of delicate flavors and
aromas, it is brewed with Willamette
hops from Maine, Zuper Saazer
hops from Michigan and a house-
grown yeast strain. It features
malt from Epiphany Malt in North
Carolina, a maltster dedicated to

28 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

Jelly Belly Candy Company, Enlightened is bringing the holiday pumpkin ice cream with a rich cream
in partnership with Warner Bros. season to the ice cream aisle with cheese swirl. Peppermint Brownie
Consumer Products, has announced the launch of two new seasonal features a merry swirl of green and
an expansion of its line of Harry Keto Collection flavors in a licensing red peppermint ice cream packed
Potter-inspired confections, adding partnership with Delish. with fudgy brownie bites and
the sought-after Golden Snitch to chocolate chips.
the line-up. Quidditch fans can enjoy The Enlightened + Delish Fall
the wonderfully crafted solid milk Collection transforms the nostalgic, Pumpkin Cheesecake and
chocolate Golden Snitch starting this festive flavors of the holidays into a Peppermint Brownie are gluten
Fall, just in time for holiday gifting. duo of feel-good keto ice creams free and made with cream. Instead
with only 1g net carbs per serving of added sugar, Enlightened uses
The Harry Potter Golden Snitch is a and no added sugar. A low-carb monk fruit and erythritol, zero-calorie
1.65oz milk chocolate replica that twist on a Fall classic, Pumpkin natural sweeteners that won’t cause
embodies the physical characteristics Cheesecake is a pint of velvety spikes in blood sugar.
of the Golden Snitch that is seen in

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Source: Enlightened Ice Cream
Quidditch, a fictional sport played at
Hogwarts in the Harry Potter series.
Each box, which is accented with
gold foil, also includes a Quidditch
© 2021 INNOVA MARKET INSIGHTS

game rule sheet that explains the

significance of the Snitch.

Jelly Belly’s fan-favorite Harry Potter-

Inspired line offers something
for every special occasion, from
chocolates to gummies, in a wide
variety of inventive shapes and sizes.

Source: Jelly Belly Candy Company

INSIGHTS October 2020 29

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Stuffed Puffs chocolate stuffed Source: Stuffed Puffs

marshmallows are changing

the Halloween candy game by
welcoming its individually-wrapped
marshmallows for the first time ever.
Each bag contains 25 single Classic
Milk Chocolate Stuffed Puffs and
serves new and old fans the perfect
vanilla marshmallow filled with a
sweet milk chocolate core that will
leave you wanting more.

While Halloween may look unique

in 2020, 80% of Americans find all
the holiday festivities irreplaceable.

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

The brand is now dressing up for
Halloween with an assortment
of spooky characters where fans Pringles is continuing its partnership After two years of budding
can choose a chocolate stuffed with Adult Swim’s award-winning popularity, the Flavor Stacking craze
© 2021 INNOVA MARKET INSIGHTS

marshmallow treat wrapped like a series Rick and Morty with an pushes fans to find new, creative
Frankenstein, Mummy, Vampire or expanded collection of limited ways to enjoy their favorite Pringles
Pumpkin. Perfectly portioned for edition flavors inspired by the hit crisps, unlocking endless dimensions
family-size gatherings at home, these show. In addition to the coveted of flavor. To add a little Rick and
mouth-watering treats are deliciously Pickle Rick crisps, the two newest Morty flair to any stack, all fans need
sweet for any candy cauldron and flavors, Honey Mustard Morty and to do is combine with their favorite
throughout the holiday season. Look at Me! I’m Cheddar & Sour Pringles flavor, stack them and take a
Cream, are rooted in the show’s bite. And if you’re bold enough, pair
To further gear up for Halloween, cosmic absurdity captured by the all three flavors for the ultimate Rick
music producer, artist and DJ quirky cast of characters. and Morty sandwich stack.
Marshmello will be partnering with
the brand to give away autographed Source: Kellogg Company

Marshmello helmets

30 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

Seasonal & Limited covered with its latest seasonal Just in time for Fall, beloved cheese
Edition offerings. RXBAR has announced brand Boursin Cheese is excited to
the debut of the new, limited edition announce its newest holiday flavor,
Another limited edition launch is the Pecan RXBAR, as well as the return Fig & Balsamic, available for a limited
pecan RXBAR. The company is also of the Gingerbread RXBAR. Both are time only.
bringing back a gingerbread variety. good-for-you twists on the traditional
Boursin Cheese has announced a homemade desserts that we all know Boursin’s unique creamy, crumbly
new flavor and Undercover Snacks and love. cheese and the rich, complex
has unveiled its first official seasonal sweetness of balsamic with notes of
flavored chocolate snack with both Made with buttery, nutty pecans and a fig combine to bring cheese lovers
products only available for a limited dash of cinnamon, as well as RXBAR’s a delightfully indulgent new flavor.
time. All these businesses are hoping signature base of egg whites, dates Whether it’s for a simple snack or an
to engage people with limited and a few other simple ingredients, effortless touch to a sophisticated
time releases, a move picked up by the Pecan RXBAR features 12g of brunch, Boursin Fig & Balsamic is
Innova in its Brand Unlimited trend. high-quality protein and 0g of added sure to elevate any occasion this

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

sugar. And unlike a slice of your season.
Pillsbury Baking has added frosting, grandma’s famous pie, Pecan RXBAR
cake mix and brownie mix to make can be stashed away and enjoyed Create an elevated spread by
gatherings more festive and any time - whether it is part of your pairing Boursin Fig & Balsamic with
© 2021 INNOVA MARKET INSIGHTS

Hershey has a range of product breakfast on-the-go, a holiday road your favorite crackers, charcuterie
innovations hitting shelves under trip snack, a treat for that late-night and accoutrements. The cheese
the labels of Reese’s, Kit Kat and sweet tooth or any time in between. is delectable on a freshly sliced
Ice Breakers involving Santa and baguette or can be added for a
snowmen. RXBAR Gingerbread also boasts no refined finish to show-stopping
added sugar, 12g of protein and is appetizers.
You no longer need pie pans and made with allspice, ginger and sea
cookie cutters to enjoy your favorite salt for the perfect amount of spice Source: Bel Brands USA

holiday flavors - RXBAR has you and everything nice.

Source: RXBAR

INSIGHTS October 2020 31

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Undercover Snacks, the Pillsbury Baking is introducing and black candy bits and top with
manufacturer of delicious chocolate three exciting new products that orange Funfetti Halloween Frosting
snacks that are secretly better for finally make slime as delicious to eat complete with orange pumpkin
you, has announced the launch of as it is fun to play with! New Funfetti sprinkles, black bat sprinkles and
its first official seasonal flavor, Dark Slime Frosting, Funfetti Slime Cake regular white, orange and black
Chocolate + Pumpkin Spice. This Mix and Funfetti Slime Brownie Mix sprinkles. To pipe like a pro, the
flavor spices up the season just in make any gathering more festive, Funfetti Halloween Frosting Pastry
time for Fall and is the perfect choice whether hosting a haunted house for Bag uses a built-in star tip to make
for allergen families and health neighbors in the backyard, making four distinct designs – stars, rosettes,
conscious eaters who are looking treats for a virtual school party or swirls and waves. For a more magical
for a safe, healthy and unbelievably simply enjoy time baking together as celebration, new pink Funfetti
delicious snack option. Pumpkin a family throughout October. Mermaid Strawberry Frosting and
spice lovers can enjoy this superior purple Funfetti Llama Love Vanilla
Fall flavor for a limited time. Those who prefer to “creep” it Frosting will be the icing on the cake
more traditional can enjoy Funfetti to any mermaid or llama-themed

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Undercover Snacks’ Dark Chocolate Halloween Cake Mix with orange Halloween costume.
+ Pumpkin Spice flavor features a
mix of dark chocolate, crispy organic Source: Hometown Food Company

quinoa, cinnamon, nutmeg, cloves

© 2021 INNOVA MARKET INSIGHTS

and ginger. The brand’s take on

this familiar taste in a lower sugar
and calorie snack makes it the ideal
Halloween treat for pumpkin spice
fanatics. Similar to the existing six
Undercover Snacks flavors, the new
seasonal flavor is a healthier choice
for a daily snack and all pumpkin
spice cravings.

All Undercover Snacks products are

allergy friendly and school or trick-
or-treat safe. Each treat is packed
with protein, fiber and nutrients
and made with healthy, simple
ingredients. The snacks are certified
gluten free, peanut/tree nut free,
Non-GMO Project verified, Rainforest
Alliance Certified and are OU Kosher
and Halal Certified.

Source: Undercover Snacks

32 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

Hershey is spreading holiday Source: The Hershey Company

cheer this year with new product

innovations from Hershey’s, Reese’s,
Kit Kat and Ice Breakers brands
featuring new flavors, unique shapes
and even chocolate bars you can play
with! Introducing Hershey’s Kisses
Sugar Cookie candy, Hershey’s Milk
Chocolate Build-A-Santa, Hershey’s
Cookies ‘N’ Creme Build-A-Snowman,
Reese’s Peanut Butter Nutcrackers,
Reese’s White Elephant, Reese’s
Miniatures Mega Cane, Kit Kat
Duos Mint + Dark Chocolate Snack
Size and Ice Breakers Snowman

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Bottle Pack Gum, all brand new and
available nationwide beginning
October 2020. Hershey has you
covered this holiday season with new
© 2021 INNOVA MARKET INSIGHTS

treats perfect for baking, gifting and

playing!

More on the jolly-good new treats

coming to shelves nationwide in
October 2020:

From Hershey’s:
• Hershey’s Kisses Sugar Cookie
candy
• Hershey’s Milk Chocolate Build-A-
Santa
• Hershey’s Cookies ‘N’ Creme
Build-A-Snowman

From Reese’s:
• Reese’s Peanut Butter Nutcrackers
• Reese’s White Elephant
• Reese’s Miniatures Mega Cane

From Kit Kat:

• Kit Kat Duos Mint + Dark
Chocolate Snack Size

From Ice Breakers:

• Ice Breakers Snowman Bottle Pack
Gum

Reese’s Peanut Butter Mystery

Shapes, Hershey’s top new innovative
product from all of 2019, will be
returning this holiday season. Also
back for a second year is returning
favorite Hershey’s Kisses Hot Cocoa
with Marshmallow Creme.

INSIGHTS October 2020 33

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Confectionery & Snacks Source: Jelly Belly Candy Company

Jelly Belly Candy Company is

experimenting with truffles and
chocolate bars and The Hershey
Company brand Reese’s has
introduced big cups with pretzels.
Kohler Original Recipe Chocolates
has debuted its first product made
with sugar free handcrafted milk
chocolate.

In terms of snacks, Sun-Maid has

revealed yogurt-covered raisin treats in nine delicious flavors including This year has made the Reese’s
and Sunsweet Growers has added chocolate, orange, Very Cherry, brand salty, introducing: Reese’s Big

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

flavors to its prunes snack. coconut, strawberry cheesecake, Cups with Pretzels.
mint, French vanilla, lemon
Equal parts delicious and nostalgic, meringue pie and blueberry. All New Reese’s Big Cups with Pretzels
fan-favorite Jelly Belly is bringing
© 2021 INNOVA MARKET INSIGHTS

truffle flavors can be enjoyed in are a twist on the classic cup that’s
the fun to a new candy category, a 16-piece gift box, while Very bigger, saltier and packed with
chocolate. The iconic Jelly Belly Cherry, orange and mint are also delicious pretzels. And the best
jelly bean shape will now delight available in bulk, 3.6oz gable part? You can get your hands on
chocolate fans with Jelly Belly boxes and in a 60-count change the newest addition to the Reese’s
Gourmet Milk Chocolate Truffles & maker box for individual retail lineup this November.
Gourmet Milk Chocolate Bars that sales.
feature nine of Jelly Belly Candy • Gourmet Milk Chocolate Bars: Finally, a product that represents
Company’s famous true-to-life Each decadent chocolate bar how we’re all feeling in 2020. We’re
flavors. A grown-up twist on every features creamy true-to-life keeping it together on the outside,
generations’ favorite jelly bean flavored bean-shaped centers but we’re salty on the inside.
candies, Jelly Belly brings its famous encased in silky smooth meltaway To introduce Reese’s Big Cups with
flavors to its chocolate offerings milk chocolate. Available in Very Pretzels, you may have noticed
for the first time ever. Available at Cherry and mint flavors, the milk some salty tweets from us, but you
retailers nationally this September, chocolate bars feature six break- know we’re just saying what you’re
the line includes: apart squares. thinking.
• Gourmet Milk Chocolate Truffles:
Gourmet Milk Chocolate Truffles
Source: The Hershey Company
perfectly combine milk chocolate
with a creamy true-to-life flavored
meltaway center, individually
wrapped so fans can safely share
with a friend. Truffles are available

Source: Jelly Belly Candy Company

34 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

Kohler Original Recipe Chocolates Source: Destination Kohler

launches Incredible Sugar Free

Chocolate - its first product made
with sugar free handcrafted milk
chocolate. The new flavor, available
now in two-piece, four-piece and
nine-piece offerings, is a health-
conscious addition to the brand’s
revered collection of gourmet
creations.

Kohler Original Recipe Chocolate

skillfully wraps flavor, quality and
health-consciousness together in
each new creation. Every piece

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

features a velvety ganache blend of
Kohler Original Recipe sugar free perhaps there’s no better time to peanut butter flavor for its yogurt-
milk chocolate and craft sugar free entertain new ideas than during what covered raisin treats – in both
vanilla syrup, enrobed in a shell of is sure to be a very different season. Chocolate and Peanut Butter Yogurt
© 2021 INNOVA MARKET INSIGHTS

41% cacao sugar free milk chocolate. Sun-Maid – the iconic brand in the as well as PB&J flavor mashups.
This distinctive fusion creates an little red box – is here to help mom
incredible chocolate taste using this Halloween with new better-for- For those looking for a festive
premium sugar free ingredients, with you snacks to enjoy or hand out addition to a treat bag or bowl, Sun-
each piece artfully and individually and tips from real families. Just in Maid is also releasing limited edition
handcrafted by talented chocolatiers. time for the traditionally candy-filled glow-in-the-dark packaging for its
Imagination ignites at Halloween and holiday, Sun-Maid reveals a whole Sour Raisin Snacks in a variety of
new alternative to chocolate peanut flavors and yogurt covered raisins.
butter cups – raisins covered in Get ready to fall in love with your
Source: Sun-Maid Growers of California

INSIGHTS October 2020 35

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

new soul snack. Sunsweet Ones Free From classic flour based tortilla. The initial
Individually Wrapped Prunes, launch has three varieties; Mikey’s
have been a long-time favorite For those that need or want to Sweets & Beets Gluten and Grain
of consumers as a nutritious and stay away from certain ingredients, Free Tortillas, made with purple
delicious grab-and-go snack. Now, Mikey’s has introduced vegetable sweet potato and beets, Mikey’s
Sunsweet has taken their beloved based gluten free tortillas. Cocomels, Golden Turmeric Gluten and Grain
Ones to new heights with the which makes candies without dairy Free Tortillas, made with turmeric
introduction of Cocoa-Dusted and and gluten, has entered the low and and hemp protein and Mikey’s
Berry Essence varieties. With no no sugar candy market and Explore Super Greens Gluten and Grain Free
added sugar, consumers can now Cuisine is adding a new alternative Tortillas, made with spinach, broccoli
enjoy all the nutritional benefits of pasta offering made from fava beans. and spirulina.
Amaz!n Prunes with an all-new taste.
Mikey’s, the pioneer in frozen gluten Mikey’s Superfood Tortillas are all
While the new Ones may taste and dairy free foods, introduces their vegan, gluten free, grain free, dairy
indulgent, they have no added new vegetable based superfood free, soy free and non-GMO Project

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

sugar, count toward your daily tortillas which are an innovative, Verified. These exciting tortillas are
serving of fruit and offer a variety colorful addition to the Mikey’s perfect for today’s consumer looking
of health benefits. In fact, studies product line. They are crafted with to incorporate more vegetables,
suggest that eating 5-6 prunes per clean, high-quality ingredients and antioxidants and immunity-boosting
© 2021 INNOVA MARKET INSIGHTS

day can help support bone health. superfoods like spirulina, turmeric ingredients into their diet while still
Each serving of Ones also contains and hemp protein, redefining the enjoying their favorite foods.
a good source of fiber for only 100
calories. Compared to other dried Source: Mikey’s

fruits, prunes are lower in naturally

occurring sugar and have a low
glycemic index of only 29. With 31%
of Americans reporting an increase
in snacking since the start of the
pandemic, Sunsweet Berry Essence
and Cocoa Dusted Ones provide a
better-for-you snacking soulmate for
everyone.

Source: Sunsweet Growers

36 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

Cocomels, makers of the Original Explore Cuisine, the global Source: Explore Cuisine

Coconut Milk Caramel, is entering alternative pasta brand, announced

the low/no sugar candy market. that they will be adding an exciting
Naturally sweetened with allulose new pasta to their better-for-you
and monk fruit, Sugar Free Cocomels pasta alternative, Fava Bean Fusilli.
Caramels are deliciously chewy, This is the first and only organic,
keto friendly and contain no sugar gluten free pasta alternative made
alcohols. The new flavors include: from fava beans. The Fava Bean Pasta
• Sugar Free Original Caramels: is Explore Cuisine’s closest pasta yet
Cocomels’ original, chewy to traditional pasta in terms of taste,
coconut milk caramel, now crafted texture and appearance.
without both dairy and sugar! So
delicious, you won’t even be able With three times the fiber and two
to tell they’re sugar free. times the protein than traditional
• Sugar Free Sea Salt Caramels: wheat based pasta, Fava Bean Fusilli

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Cocomels’ top selling flavor, now provides up to 25g of protein and
without sugar. A touch of sea salt 8.75g of fiber per 3.5oz serving and
added to an award-winning recipe contains less than half of the total
creates a sublimely sugar free carbs. Mild and creamy in flavor, fava
© 2021 INNOVA MARKET INSIGHTS

sweet and salty combo. beans, also known as broad beans, The Fava Bean Fusilli is also naturally
have been enjoyed since the 4th vegan, 100% organic and cooks in
All Cocomels candies are crafted Century. just five to seven minutes. There are
without dairy, gluten, cholesterol and no additives such as potato starch,
corn syrup and are vegan friendly binders, or gums.
and indescribably delicious. Sugar
Free Original and Sugar Free Sea
Salt Cocomels have 0g of added
sugar per serving, are keto friendly
and come in 2.75oz bags that are
great for snacking and sharing.

Source: Cocomels

INSIGHTS October 2020 37

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Plant Based Increasingly, consumers are This one of a kind blend of

exploring and enjoying the benefits superfood powders is loaded
Identified as one of the trends of of plant based nutrition, searching with antioxidants, amino acids,
2020 by Innova, the Plant Based for products that make it easier to vitamins, minerals and healthy
Revolution is still going strong. fuel their bodies with clean, energy- phytochemicals. Optimum 30
Thirsty for plant based innovations? boosting nutrition and finding ways provides a wide variety of nutrition in
Kate Farms has launched a nutrition to add more plants to their diets. one convenient meal replacement.
shake, Z Natural Foods has released Kate Farms Nutrition Shake is a
a meal replacement shake and delicious, nutrient-rich shake that is Organic Optimum 30 is certified
Banana Wave has a new fruit based a convenient way to increase plant organic and vegan and mixes easily
oat milk. based foods in the diet and enjoy in water, juice or smoothies. It has
the benefits of the many vitamins no after taste, like many vegetarian
For those hungry for news, snack and nutrients without sacrificing meal replacements. It is also soy free,
brand ParmCrisps has a new line and taste. gluten free and does not contain any
Conagra Brands’ Gardein is unveiling added preservatives or sugar.

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

soups with meat alternatives. Farm Like all Kate Farms products,
Source: Z Natural Foods
Rich has expanded its offering in the Nutrition Shakes are free of dairy,
freezer section with two products, soy, gluten, corn and artificial
Justin’s has entered the refrigerated ingredients making it suitable for
© 2021 INNOVA MARKET INSIGHTS

snack bar category and American dairy free, gluten free, plant based
Flatbread has announced a line and vegan diets. Made from organic
of pizzas including vegan and USDA, non-GMO ingredients,
vegetarian options. Nutrition Shake is a balanced,
protein- and nutrient-rich meal,
Kate Farms, the #1 prescribed plant providing a third of an adult’s daily
based nutrition used by healthcare key nutrients in only 330 calories,
professionals to treat chronic illness, without sacrificing nutrition or
is now available for everyone. Kate taste. Whether looking for a healthy
Farms has launched the new Kate meal or snack for the family, kids at
Farms Nutrition Shake, an organic, college or loved ones, Kate Farms
plant based meal replacement Nutrition Shakes are the ideal choice.
shake available in three great-tasting
flavors, including chocolate, vanilla Z Natural Foods has announced
and coffee. the release of their new Meal
Replacement shake, Optimum 30 Dairy free milks are dominating
Source: Kate Farms Complete Nutrition Blend. the beverage industry, due to the
growing demand for healthier, plant
Optimum 30 contains extra rich based options. Oat, soy and almond
cacao giving it a delicious dark based milks are becoming everyday
chocolate flavor and features 30 staples amongst consumers,
organic superfoods, including the as the movement toward eco-
best pea, pumpkin and brown rice friendly, animal free products gains
plant based protein sources, healthy momentum. But even with numerous
fats including coconut milk, and alternative milk types available, most,
superfruits including acai and goji if not all fall short when it comes to
berries. taste and nutrition. Now, Banana
Wave is revamping the category
Optimum 30 also contains with a new fruit based oat milk that
ashwagandha, turmeric and ginger delivers superior wellness benefits
root, shiitake, lion’s mane and and an enhanced flavor profile.
cordyceps mushrooms, super greens
including chlorella, moringa and
spirulina, all together in one potent
tasty mix.

38 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

Source: Banana Wave ParmCrisps, the nutritionally on- Grocery sales of plant based
trend snack brand, has once again foods have grown 29% in the past
broken through the confines of two years. Plant based cheese
the cracker category. The brand is in particular has seen an 18%
eager to announce its newest line, spike since 2019. Americans are
Plant Based ParmCrisps, made from increasingly enlisting in a plant
100% dairy free cheese. Plant Based based lifestyle with vegan options
ParmCrisps will come in two timeless and the plant based category has
flavors, Sea Salt and Cracked Black exploded to reach $5 billion in 2020.
Pepper, and will be a first-of-its kind As a result, restaurants, retailers and
product that caters to the plant food brands are innovating swiftly
based lifestyle. and strategically.

Source: ParmCrisps

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

© 2021 INNOVA MARKET INSIGHTS

Banana Wave is the only vegan

friendly alternative milk of its kind
to deliver the health benefits of
real whole bananas, fiber-rich oat
milk and vitamins like B12 in a
delicious formula. Fat free, gluten
free, Non-GMO Project Verified
and 100% natural, Banana Wave
offers four products, including
Original, Chocolate, Strawberry
and a recently launched Mango
flavor, all made with whole fruits.
Each features a naturally sweet and
creamy consistency – thanks to a
base of whole, ripe bananas – and
can be consumed on its own, or in
smoothies, coffee, oatmeal, banana
bread and other food recipes.

Banana Wave is packed with

essential vitamins including A, B12,
C, D and E, as well as high amounts
of fiber, potassium and protein,
naturally found in oats and bananas.
Additionally, Banana Wave has
no artificial sweeteners, flavors, or
coloring. And when compared to
other major players in the alternative
milk category, Banana Wave is the
only mainstream dairy free milk
that is completely free of fat and
cholesterol.

INSIGHTS October 2020 39

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Gardein, a brand of Conagra • Plant Based Saus’ge Gumbo: Justin’s, maker of naturally delicious,
Brands, Inc., is taking its collection Made with plant based saus’ge, high-quality nut butters, nut butter
of plant based meat alternatives rice and vegetables; 10g protein snacks and organic nut butter cups,
from the freezer case to the soup • Plant Based Chick’n & Rice: Made announces the expansion of its
aisle with the debut of five new with plant based chick’n, rice and snacking portfolio and entrance into
Gardein Soups, the first-ever line-up vegetables; 11g protein the refrigerated bar category with
of soups featuring plant based meat • Plant Based Minestrone & new Almond Butter Protein Bars.
alternatives. Delivering “meaty” taste Saus’ge: Made with plant based Available in three varieties – Almond
with 100% vegan ingredients, the Italian saus’ge, vegan noodl’s and Butter, Honey Almond Butter and
soups are destined to be a cold- vegetables; 14g protein Dark Chocolate Chip Almond Butter
weather favorite for anyone seeking – the bars are made with 10g of plant
an alternative to traditional meat Farm Rich, one of the country’s based protein, including Justin’s
based soups. largest, most trusted snacks and one-of-a-kind almond butter, giving
appetizers brands, is expanding its consumers a new and delicious
Each soup’s protein source is plant “Garden Inspirations by Farm Rich” protein-packed offering to snack on.

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

based and delivers 10-15g of line with two products: Breaded
protein per serving. Wholesome real Zucchini Sticks and Cauliflower Bites. Justin’s Refrigerated Almond Butter
vegetables and vegan broth bases The new products are available now Protein Bars are Non-GMO Project
highlight the ingredient list of each in the freezer section at Kroger and Verified, gluten free, soy free, dairy
© 2021 INNOVA MARKET INSIGHTS

soup. As with all vegan offerings, the online. free and have 40% less sugar than
soups are also dairy and egg free. All
five Gardein soups are both Non- Introduced this past spring, Garden Source: Justin’s

GMO Project Verified and Vegan Inspirations is a new line of frozen,

Action Certified. They contain no plant based foods expanding
artificial preservatives or flavors, with options for flexitarians, vegetarians
0mg of cholesterol. and anyone looking to reduce meat
consumption in their daily diet and
The five flavors in the Gardein Soups add more plant based alternatives.
collection include: This line includes appetizers, snacks
• Plant Based Chick’n Noodl’: Made and meal solutions made with plant
with plant based Chick’n vegan based meats and other wholesome
noodl’s and vegetables; 13g plant based ingredients.
protein
• Plant Based Be’f & Vegetable: The new Zucchini Sticks and
Made with plant based be’f and Cauliflower Bites are a healthy
country vegetables; 15g protein and easy snack alternative, giving
consumers more veggie options to
Source: Conagra Brands
include in their diets.
Source: Farm Rich

40 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

the leading refrigerated bars. The Source: American Flatbread

Almond Butter Protein Bar variety

is made with organic maple syrup,
while the Dark Chocolate Chip
and Honey varieties are made
with organic honey for a subtly
sweet taste. These bars will fuel any
adventure whether it’s at home or
around town and they are great right
out of the fridge or up to a week on-
the-go.

In the age of pepperoni shortages Using hand-stretched dough made sausage crumbles, homemade
and a growing consumer trend from 100% organic wheat, along tomato sauce, dairy free
towards flexitarianism (semi- with fresh and whole ingredients mozzarella style shreds and fresh

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

vegetarianism), American Flatbread from trusted farmers, each crisp herbs.
is proud to announce the launch of a and savory bite is powered by pea • Plant Based Pepperoni: 100%
new line of plant based, flash-frozen protein and provides consumers a organic wheat crust topped
pizzas, Meatless Evolution. healthy serving of both protein and with plant based pepperoni,
© 2021 INNOVA MARKET INSIGHTS

fiber. homemade tomato sauce,

The line, which will include mozzarella, asiago, parmesan and
vegetarian and vegan options, The newest additions are: fresh herbs.
has been one of the most highly • Vegan Pepperoni: The brand’s • Plant Based Supreme: 100%
requested items by American iconic 100% organic wheat organic wheat crust topped with
Flatbread consumers, so the brand crust topped with plant based plant based pepperoni, broccoli,
listened, innovated and delivered. pepperoni, homemade tomato mushrooms, homemade tomato
Their latest lineup will not only sauce, dairy free mozzarella style sauce, mozzarella, asiago, feta and
appeal to consumers looking to limit shreds and fresh herbs. fresh herbs.
their meat intake, but also to those • Vegan Meat Lovers: 100% organic
desperate to switch up pizza night wheat crust topped with plant
while still enjoying classic toppings based pepperoni, plant based
and delicious, fresh ingredients.

INSIGHTS October 2020 41

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Supplements Source: Nouri Life

During the coronavirus pandemic,

people have been turning to
supplements as one way to keep
healthy. Nouri Life reports three
quarters of Millennials surveyed
are taking more supplements as
a result of COVID-19 and the firm
has launched a product targeting
the immune system category. This
segment is also a focus for 23Vitals.
Elsewhere, RB has launched five
probiotic dietary supplements
and Garden of Life has unveiled

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

a children’s line. Kinderfarms has
expanded its product offering with
two functional hydration powders Inner Immune combines daily Using the latest in premium clinically
and HumanN has launched Vitamin vitamins and minerals with powerful supported bioactive nutrients,
© 2021 INNOVA MARKET INSIGHTS

D3 chews. prebiotics, probiotics and a novel vitamins and metabolites, it does

immunobiotic. In addition, the more than simply ramp up one’s
Since announcing Nouri’s national product includes L-Glutamine, Beta immune response. It creates a
launch and distribution with Whole Glucan and Colostrum IgG Power. long-term platform of health and
Foods Market earlier this year, the Using plant substitutes for sugar, resilience.
company has been focused on Inner Immune is deliciously free of
continuing to deliver solutions sugar and calories. 23Vitals Highlights:
for today’s consumer. Now, Nouri • Formulated with 23 keystone
announces the introduction of their vitamins, minerals and naturally
daily, proactive immune solution 23Vitals is a new cutting edge total occurring immune system
“Inner Immune.” immune support supplement that’s bolstering ingredients
taking on the modern-day stressors • Supports one’s microbiome and
Many products in the immune weakening our immune health gut health, healthy blood flow,
category are designed to be taken like: a lack of sleep, a sedentary circulation and pulmonary system
only as needed. Nouri’s Inner lifestyle, poor stress management • Helps maintain a healthy
Immune is built differently: to be a surrounding work from home, home inflammation response and
proactive solution by supporting study and the chaotic times we live, cellular recovery after intense
the immune system through gut the standard American diet and exercise
health. “While consumers generally more. • Can be added to smoothies,
relate gut health to digestive issues, yogurt, water and more
Source: 23Vitals
science continues to show that • Gluten free, soy free
it affects much more, 70% of the • Non-GMO
immune system resides in your gut • Available in two flavors:
and thus, a healthy gut equates to Strawberry Lemonade and
a healthier immune system,” says Orange Creamsicle
Nouri’s Leader of Science, David
Keller.

Specific to 2020, younger consumers

are increasing their vitamin and
supplement consumption, with 74%
of Millennials reporting that they are
taking more supplements as a result
of COVID-19.

42 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

RB, a global leader in health, Source: RB

hygiene and nutrition products, has

announced the launch of a first-of-
its-kind microbiome brand called
Bodi-Ome. The new line of five
probiotic dietary supplements uses
clinically-proven, targeted probiotic
strains to support digestive and
immune health, as well as heart
health, vaginal health, mood and
more. All products are free of added
preservatives and each has been
carefully formulated with the type
and amount of probiotics supported
by scientific studies.

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Bodi-Ome was developed to help Garden of Life, the leader in The new range includes:
consumers harness the power of delivering Certified USDA Organic • Garden of Life Kids Organic
their own microbiome and provide and Non-GMO Project Verified Elderberry Gummy
© 2021 INNOVA MARKET INSIGHTS

benefits beyond just gut health with vitamins and supplements, launched • Garden of Life Kids Organic
easy-to-navigate supplements. They a new immune-centric children’s Elderberry Immune Syrup
include: line at retailers nationally. The suite • Garden of Life Immune Gummy
• Immun N’me - a probiotic that of products is designed to support • Garden of Life Kids Organic
helps support immune health, as immunity protection for families Vitamin D3 Gummy
well as digestive health leading into cold and flu season. • Garden of Life Kids Probiotic
• I Got Gut - a probiotic that helps Gummy
reduce occasional diarrhea, • Garden of Life Kids Multivitamin
bloating and minor abdominal Powder
discomfort • Garden of Life Kids Plant
• Stress Ya Later - a probiotic blend Omega-3 Liquid
that helps moderate everyday
stress and support positive mood Source: Garden of Life

balance, healthy cortisol (stress

hormone) levels and digestive
health
• Femme Power - a probiotic blend
that helps support overall vaginal
health and the natural balance of
vaginal bacteria
• Beating Heart - a cardiologist
recommended probiotic that
helps support healthy cholesterol
levels already within the normal
range and overall digestive health

INSIGHTS October 2020 43

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Kinderfarms, maker of Kinderlyte, With the onset of the COVID-19 CBD/Hemp

the first natural and effective doctor- pandemic, more people are actively
formulated oral electrolyte solution seeking to boost their immune Cannabidiol is popular in the
(OES), has expanded its product system. Kinderlyte’s Herbal Immunity beverage space with three mentions
offering with the launch of two Supplement uses a plant-powered in this round-up. This ingredient
new functional hydration powders: blend of natural elderberry extract, seems to be gaining consumer
Kinderlyte Sleep and Kinderlyte vitamin C, vitamin D and zinc to acceptance and becoming more
Immunity. support the immune system. mainstream, as identified by Innova’s
A Star is Born trend.
A survey published by the American Both blends come in convenient on-
Journal of Managed Care recently the-go single-serving stick packs that Liweli has officially launched with
reported that 67% of Americans said are easy to keep in emergency kits, a lineup of water-soluble CBD
they believe their sleep was healthier the medicine cabinet or a carry-on. products, NXT Water has a CBD
before the pandemic. And according water out and Sparkling CBD
to the American Psychological HumanN, an industry leader in has added waters to its lineup.

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Association, “getting more sleep” functional food and nutritional Another company announcing its
was the number one health and supplements for whole body health, official brand launch is SOAR while
wellness goal for 2020, with nearly has announced the launch of Vitamin corKaya is trying to help those with
half of adults saying lack of sleep D3 Chews to support immune cottonmouth, also referred to as dry
© 2021 INNOVA MARKET INSIGHTS

contributes to stress. health. The Vitamin D3 Chews also mouth. Pure Relief has brought out
provide support in mood, respiratory CBD gummies and SexyHair has a
Kinderlyte’s Herbal Sleep and lung health as well as calcium hair care range using CBD. SexyHair
Supplement is a doctor-formulated, absorption for bone health. also has a Sustainability is Sexy
drug free sleep aid that uses a initiative to reduce plastic waste –
proprietary blend of melatonin HumanN, known for its high-quality one of the foundations in Innova’s
and calming botanicals such as supplements, has developed a Sustain Domain trend.
chamomile, passionflower and product to support the estimated 1
lemon balm to support sleep, along billion people worldwide who have Liweli, the wellness company
with the same rapid hydration low levels of vitamin D. The new committed to providing effective,
consumers trust in Kinderlyte’s other Vitamin D3 Chews provides 5,000 IU’s plant based relief from everyday
hydration products. of D3 in the biologically-efficient form aches, has announced its official
cholecalciferol. The new supplement, launch with a unique lineup of
Source: Kinderfarms
which can be taken daily, is gluten water-soluble CBD products made
free, non-GMO, soy free and contain with HydroBond technology - a
no artificial flavors. It delivers a burst proprietary CBD format that is
of berry flavor and is a convenient cleaner-tasting, faster-acting
option for those who have difficulty and easier to use than any CBD
swallowing traditional pills. competitor on the market.
Source: HumanN
Liweli’s Drink Mixes, available for
purchase directly on the brand’s
website, are designed to take
the guesswork out of feeling
well. Each single-serving packet
provides you with a delicious and
consistent serving of cannabidiol
to target inflammation and aches.
The HydroBond technology forms
water-soluble CBD particles that are
digested faster and more effectively
than traditional CBD products like
oils, tinctures, gummies and other
drinkable formats.

44 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

Available in two vibrant variations, AKESO is the only CPG product to SOAR, makers of high performing,
Super Lemon and Berry Good Stuff, include StrainSecure, an integrated hemp-derived CBD products for
each packet is a single serving with blockchain platform that registers active adventurers, has announced
25 mg of CBD. Plus, the Berry Good and tracks intellectual property for its official brand launch to help
Stuff flavor includes an extra dose of the cannabis industry. AKESO has enthusiastic minds and bodies
wellness with an immune-boosting been tested by an independent push farther and soar higher.
mix of super ingredients like vitamin third-party laboratory, with all results Crafted with organically farmed
C, turmeric and potassium. The 100% verifiable via the blockchain CBD and containing less than
bright lemon and berry flavors backed QR code prominently 0.3% THC, SOAR’s five products –
blend easily with water, juices and positioned on each bottle. This Relief Realized Healing Stick, Body
smoothies, to keep you hydrated makes AKESO the first-ever fully Bettered Soothing Patches, Time
and satisfied. verifiable food or beverage in the Taken Daily Gel Caps, Day Delighted
US. Wellness Gummies and a Softness
Source: Liweli
Sealed Lip Balm – make healthy
With a trusted lineup of all-natural living an easy choice in a world

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

CBD sodas already on the market, where consumers are bombarded
founders Moose Koons and Andrew with temptations at every turn.
Fulton would like to introduce you to
the first CBD waters in the Sparkling SOAR products are tested and
© 2021 INNOVA MARKET INSIGHTS

CBD line up. Introductory flavors developed by a team of experienced

include Sparkling Citrus Water and wellness experts, with additional
Sparkling Hibiscus Water that each third-party testing. Packed in a GMP
follow high company standards of certified manufacturing facility with
natural flavors and clean ingredients. a Level 7 Cleanroom Classification
Fun fact: each batch of the Sparkling (clean and clear of contaminants),
Hibiscus Water uses 80 pounds of SOAR products include:
organic hibiscus flowers. • Relief Realized Healing Stick
NXT Water announces the official (500mg CBD): The healing stick
launch of AKESO Hemp Powered Both new waters are crafted with is a blend of pure, full-spectrum
Hydration, the company’s new 12mg 20mg of broad spectrum hemp CBD and therapeutic essential oils
broad spectrum CBD water. The first extract and natural flavors for that that provide immediate soothing
all-natural plant powered beverage clean and relaxed vibe you’ve come relief. Its portable size is perfect
to integrate hemp-derived CBD and to love from Sparkling CBD. And for throwing in a favorite gym bag
electrolytes in 100% pure still water guess what? They have zero carbs, or hiking backpack.
with zero calories, flavor or sugar, zero sugar, zero sodium and are • Body Bettered Soothing
AKESO is in a class of its own, with vegan, kosher, gluten free and non- Patches (150mg CBD, 50mg
first to market position. GMO. per patch): The soothing patch
is hypoallergenic and infused
Source: Sparkling CBD
Source: NXT Water with enough pure CBD isolate to
deliver relief for up to 72 hours.
To use, place a patch directly over
an area of pain or discomfort to
deliver the CBD powered relief
needed to keep moving and get
the most out of the day.
• Time Taken Daily Gel Caps
(750mg CBD, 25mg per capsule):
Gel caps are packed with CBD
goodness combined with ancient
herbs and adaptogens. Taken
regularly, these little gel caps can
deliver the broad-spectrum CBD
needed to balance and clear the
body and mind.

INSIGHTS October 2020 45

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

• Day Delighted Wellness Gummies alleviate dry mouth and keep Cannabidiol, or CBD, is a compound
(750mg CBD, 25mg CBD per the enjoyment going. They were found in hemp known for its natural,
gummy): SOAR’s gummies are the designed for those consuming supportive properties. CBD interacts
tastiest way to get the most out of cannabis, however they can also with receptors in the human brain
the mind and body with the help be used by anyone experiencing to help regulate functions like sleep,
of CBD. Juicy and full of flavor, dry mouth due to medication side inflammation and anxiety.
each gummy contains a measured effects or medical conditions that
dose of broad-spectrum CBD to cause dry mouth as these mints The new Immune Support Gummies
produce the entourage effect. contain no THC or CBD. For those are vegan and support a daily
• Softness Sealed Lip Balm (25mg who are using cannabis in any wellness regimen.
CBD): A quick, convenient way to form, cottonmouth occurs when
keep your lips feeling fresh with the actives in THC or CBD meet CBD gummies are made with natural
CBD isolate, the lip balm is easy your endocannabinoid systems. But fruit and hemp extracts, offering
to take anywhere. Available in a luckily, corKaya mints will soothe, users a delicious way to enjoy all the
convenient, secure applicator, chill and moisturize your mouth. benefits associated with CBD.

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

use the lip balm regularly before
lips show signs of cracking or Made with xylitol, a naturally Professional hair care brand
excessive dryness. occurring substance found in many SexyHair is harnessing the power of
fruits and vegetables, xylitol signals the flower to launch Calm SexyHair,
© 2021 INNOVA MARKET INSIGHTS

Source: SOAR
the body to produce saliva. This the first ever full hair care range
solution to cottonmouth also has using 99% pure CBD derived from
a minty taste that makes solving the hemp flower. The five-product
dry mouth even more enjoyable. collection is formulated to soothe
corKaya mints are sugar free, vegan, and strengthen hair from roots
gluten free and made in the US. to ends and features a shampoo,
conditioner, leave-in conditioner, all-
Pure Relief, the manufacturer style dry-crème and oil elixir.
and retailer of naturally derived
products made with organic CBD Calm SexyHair is created with CBD
(Cannabidiol), is excited to announce isolate derived from the hemp
the launch of the company’s new flower, which contains 99% pure
Immune Support Gummies. The CBD, unlike the hemp seed, which
strawberry-flavored CBD gummies contains little to no CBD. The line
provide a kick of vitamins C, E and also boasts a blend of avocado and
Vaping, smoking, or eating an edible B6 combined with 20mg of CBD. macadamia cold-pressed oils packed
can be an incredible experience, full of vitamins, minerals and fatty
Source: Pure Relief
but the after-effect of cottonmouth, acids for added nourishment. These
not so much. That’s why Courtney ingredients work together to help
Gilbert created corKaya - “highly revitalize and strengthen strands
highdrating” mints designed to while delivering soothing properties
Source: corKaya
of CBD to the scalp.

Source: SexyHair

46 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

As a part of SexyHair’s Sustainability Today’s consumer is looking for excellent source of antioxidant
is Sexy initiative, which pledges to products to address overall personal vitamin A, but also supports an
reduce plastic waste by keeping wellness, maintaining a healthy anti-inflammatory diet.
452,000 pounds of plastic out of immune system remains top-of-mind
landfills each year with sustainable with cold and flu season just around Weller, innovator of functional,
PCR packaging, the new Calm the corner. While the Superfood wellness-focused beverages, is
SexyHair bottles are made with up to Immunity Boost fruit juice blend taking another extraordinary leap
95% post-consumer resin. is available in only the larger 52oz in its evolution from the #1 CBD
multi-serve bottle, Bolthouse Farms Sparkling Water brand to a broader,
Functional Food has selected five of its most nutrient- better-for-you platform comprised
dense beverages to offer in this of bubbly drinks. Weller’s launch of
Bolthouse Farms is adding to its format as well as its single-serve its first non-CBD product, Sparkling
range of juices and smoothies 15.2oz bottles, including: Immunity, is the only sparkling
and Weller has introduced its first • C-Boost: with 600% daily value of elderberry product to deliver
non-CBD product, a sparkling vitamin C per serving, this blend essential vitamins and minerals with

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

elderberry juice. GT’s Living Foods with pear, mango and acerola refreshing flavor while providing
has a functional beverage for pre- cherries may help support a core daily immunity support for
and post-workout hydration while healthy immune system people on the go.
Nature’s Path has launched two • Green Goodness: a combination
© 2021 INNOVA MARKET INSIGHTS

Source: Weller
granolas and two oatmeal cups. of ingredients, like apple, mango,
kiwi and spinach, are perfectly
Continuing to innovate and deliver blended for a smoothie with
products that meet the fast-changing great taste and a good source of
needs of today’s consumer, antioxidants, vitamin A and vitamin
Bolthouse Farms is adding to its B12
suite of juices and smoothies that • Multi-V Goodness: flavor from
help support a healthy immune cherries, strawberries, cranberries
system with its new Superfood and pomegranates combine to
Immunity Boost. The new blend, an deliver 6g of fiber and 100% daily
excellent source of vitamin C, D and value of 13 essential vitamins
zinc, was crafted with elderberry, including A, C and E per serving
cranberry and echinacea, delivering • 100% Pomegranate: Weller’s latest fizzy innovation was
an unmatched combination of pomegranates are one of the best motivated by increased consumer
flavor and nutrition. With consumers known superfruits and the ruby interest in immune-boosting
making more mindful choices at red seeds give this juice a unique products due to the COVID-19
the shelf, Bolthouse Farms has met sweet/tart flavor pandemic. Moving beyond the cold
the demand for more functional, • Carrot Ginger Turmeric: a twist and flu aisle and a reactive health
immunity-supporting products as on traditional carrot juice with mindset, the non-CBD sparkling
wellness routines are maintained at ginger and turmeric for a flavorful water provides an effervescent,
home. beverage that is not only an convenient and delicious way to
integrate immunity protection into
Source: Bolthouse Farms
your daily routine with only 10
calories from juice and zero added
sugars.

Freshly squeezed elderberry juice is

the sparkling water’s star ingredient,
filling each can with natural immune-
boosting power from antioxidants
and vitamins. Secondary fruit
flavors like peach, strawberry and
lemon-lime round out the palate
with multi-dimensional, craveable
flavors that will pique the interest of

INSIGHTS October 2020 47

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

existing sparkling water consumers. Unlike other kefir products on Source: Nature’s Path

The simple, all-natural ingredient shelves that are dairy based, GT’s
list offers a core nutrient profile Aqua Kefir is fermented with dairy
of vitamin C, vitamin D3, zinc and free kefir cultures creating a more
magnesium for a healthy daily habit approachable and desirable taste
that provides immune support in profile.
every sip.
Nature’s Path – the first-ever
GT’s Aqua Kefir, the non-dairy certified organic cereal manufacturer
cultured drink from the makers of in North America and leading
GT’s Synergy, the #1 Kombucha breakfast and snack food
brand in the world, is leveling up as company – has launched a line
the go-to functional beverage for of delicious Superfood Granolas
pre- and post-workout hydration. and Oatmeal cups, chock full of
The sparking probiotic offering is functional ingredients designed

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

taking on its most important role to contribute to optimal health, with clusters made from gluten
yet as “accountability partner” for improve endurance, boost stamina free oats and creamy cashews. It’s
health-minded fitness enthusiasts and sharpen mental focus. The new also comprised of the superfoods
and their thirst-quenching needs. line includes two granolas (Golden turmeric (an effective anti-
© 2021 INNOVA MARKET INSIGHTS

Warming up? Grab GT’s Aqua Kefir. Turmeric Superfood Granola and inflammatory ingredient), avocado
Logging on to that virtual spin class? Smoothie Bowl Superfood Granola) oil (rich in oleic acid, known to
Replenish with GT’s Aqua Kefir. and two convenient, ready-to-eat reduce cholesterol and improve
Cooling down with a stretch? Sip on oatmeal cups (Golden Turmeric heart health), coconut sugar, (which
GT’s Aqua Kefir! Superfood Oatmeal and Cacao is lower on the glycemic index than
Superfood Oatmeal). conventional sugars) and coconut oil
According to a new survey (which supplies omega fatty acids,
conducted among 1,000 GT’s Nature’s Path newest Superfood essential for brain function).
respondents, “hydration” and additions have higher concentrations
“probiotics” were the highest- of vitamins, minerals and The Smoothie Bowl Superfood
ranking associated benefits for antioxidants and serve as viable Granola offers a similar delectable
“water kefir” at approximately 83% options for consumers seeking texture and makes having a healthy
and 92% respectively. Furthermore, ways to boost their nutrition and smoothie super-easy, without
approximately 65% of respondents potentially support wellness goals having to blend the ingredients
confirmed they reach for GT’s Aqua like reduced stress, increased yourself. This fresh and delicious
Kefir when they seek something energy, improved immunity and granola boasts a superfood blend
“refreshing,” with the second highest improver sleep patterns. of strawberries, raspberries and
polling of 15% that enjoy GT’s Aqua blueberries, all rich in vitamins,
Kefir “after a workout.” “The launch of our Superfood line phytochemicals and antioxidants.
hits during a time when consumers It also contains a mixture of super
Source: GT’s Living Foods
are putting their wellness first, greens including spirulina, barley
focusing on what they can do to grass, wheatgrass, broccoli, chlorella,
include functional ingredients in kale and spinach, ingredients known
their diet, while still enjoying a to keep stamina high and immunity
delicious treat,” said Nature’s Path strong.
General Manager, Arjan Stephens.
“Our Superfood line melds some Created for the consumer on-the-
of our heartiest ingredients with a go, both Nature’s Path Superfood
balanced taste in convenient, on-the- Oatmeals come in new, ready-
go options for endless breakfast and to-eat oatmeal cups. The Cacao
snack possibilities.” Superfood Oatmeal cup contains
super-ingredients Cacao (the
The Golden Turmeric Superfood highest source of magnesium
Granola is a delicious, cookie- found in nature and containing
like, melt-in-your-mouth granola more antioxidants per gram

48 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

than blueberries, goji berries or MasqueBAR, a global brand known Source: MasqueBAR

pomegranates) chia, coconut and for developing state of the art sheet
MCT oil (beneficial to the liver and in and cream masks for myriad of skin
breaking down fat stores) as well as problems, has developed SHIELD &
Nature’s Path signature wholegrain SOOTHE Hydrogel PPE Facial Under
steel cut and rolled oats. Mask, the first mask of its kind to be
worn underneath PPE and non-
The Golden Turmeric Superfood medical face masks (Amazon Affiliate
Oatmeal cup boasts a similar, Members) (Share A Sale/Skimlinks
nutrient dense superfood blend as Affiliates). Seeing the bruised, raw
the Golden Turmeric Superfood faces of healthcare workers and
Granola, with added Bacillus experiencing first-hand how clear
coagulans GBI-30 6086 probiotics, skin is now breaking out due to
wholegrain steel cut and rolled oats, daily mask wearing has prompted
plus cashews and vitamin E. the MasqueBAR team to jump into

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

action and do what they do best:
All of the Superfood products are provide solutions to skincare issues.
free from artificial colors, flavors and The MasqueBAR mask also contains
preservatives and like all Nature’s Wearing physical masks every day Aloe Extract, a gel harvested from
© 2021 INNOVA MARKET INSIGHTS

Path products, are made with only causes continuous rubbing against the leaves of the aloe vera plant,
organic, non-GMO ingredients, the skin which, in turn, causes which contains antioxidants, enzymes,
perfect for health-conscious, mindful microscopic tears in the skin. These vitamins A and C and is known for
eaters. tiny wounds leave skin susceptible its medicinal properties. It provides
to dirt and oils causing breakouts moisture to the skin as well as aids in
Beauty & Personal Care – maskne – that we previously wound healing. After one use, skin
never experienced. The SHIELD will feel calm and soothed and the
Due to COVID-19, people are & SOOTHE Hydrogel PPE Facial mask will help to handle breakouts.
wearing masks, PPE and face shields Under Mask is made for every skin
more but MasqueBAR might have type and fits all faces. It can be worn The SHIELD & SOOTHE Hydrogel
the solution for any skin issues under PPE or non-medical masks PPE Facial Under Mask is vegan and
and is trying to tackle “maskne”. In as a preventative measure, to act Leaping Bunny certified.
other news, Korea Ginseng Corp. as a barrier, assist in healing and
brand DONGINBI is now available moisturize skin. After masks are off Premium Korean beauty skincare
on Amazon and GLO24K Skincare for the day, the Mask will work to brand from Korea Ginseng Corp
has a new facelift cream. Finally, soothe and repair irritated skin. (KGC), DONGINBI, has launched on
skyn ICELAND has its first full body Amazon. The launch will celebrate
product and Eminence Organic Skin SHIELD & SOOTHE Hydrogel PPE with a limited time discount up to
Care is using gemstones in a three- Facial Under Mask is formulated with 40% off the signature products.
step regimen. hyaluronic acid which helps to create
an invisible barrier on the skin that DONGINBI was created in 1899
Unfortunately, COVID-19 is not improves skin structure, promotes based on Cheong Kwan Jang’s
going away anytime soon with epidermal regeneration, reduces philosophy of creating Korean red
a second wave underway and a fine lines and wrinkles and makes ginseng for external use. Various red
vaccine not expected to be widely the skin smooth and soft. Hyaluronic ginseng ingredients offer a number
available until well into 2021. As acid molecules have a unique ability of powerful skin-enhancing benefits,
if the stress of a pandemic isn’t to attract and retain water molecules such as increased firmness, elasticity
enough to send our skin into a that are 1000 times heavier than and brightness. It’s also packed with
breakout, wearing PPE and/or non- itself which helps to prevent the antioxidants and anti-inflammatory
medical face masks throughout the evaporation of moisture. In addition, properties which help to soothe the
day will certainly cause skin issues this incredible ingredient promotes skin, improve skin cell regeneration
including “maskne.” the regeneration of skin cells. and fight free radical damage,
making DONGINBI’s formulations
perfect for all skin types, even the
most sensitive.

INSIGHTS October 2020 49

 www.innovamarketinsights.com LAUNCH HIGHLIGHTS

Utilizing red ginseng from Cheong • 1899 Single Essence: First Essence GLO24K,an exclusive skincare brand
Kwan Jang, DONGINBI has created that carries 100% red ginseng based on 24k gold, gets the media’s
the ultimate condensed formulations extract which demonstrate the attention for its new and improved
using a combination of three core excellent antioxidative action from Express Facelift Cream, the best of
types of advanced red ginseng the single ingredient delivers the its kind in the marketplace. GLO24K
technology in the form of a red clear, sleek and shiny skin was founded in 2019 by two skincare
ginseng water, oil and extract. • Red Ginseng Mi Mask Stick Vital: experts with years of experience in
The high concentration of six- Vital mask infused with Natural the luxury skincare industry. They
year red ginseng root with active Clear Skin Formula protects skin realized that 24k gold skincare
ingredients is richly infused in each exhausted by external environment becomes the hottest trend in the
of DONGINBI’s five product lines for and restores healthy skin beauty industry as celebrities and
a complete skincare routine - 1899, • Red Ginseng Moisture & Balancing super-models raved about their 24k
Red Ginseng Power Repair, Red Emulsion: Deep moisturizing gold facials at top SPAs in Miami,
Ginseng Moisture and Balancing, emulsion with moisture energy Los Angeles and NYC. However, 24k
Red Ginseng Daily Defense, Red from condensed red ginseng water gold skincare was expensive and out

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

Ginseng Mi Mask Stick. The brand that provides a balanced care for of reach for most women in America.
has plans for additional product healthy and luminous skin
Source: GLO24K Skincare
drops following the foundational • Red Ginseng Daily Defense
launch. As a brand committed to Essence: Daily base essence with
© 2021 INNOVA MARKET INSIGHTS

becoming a world-class global Natural Clear Skin Formula that

corporation, DONGINBI is KGC’s protects skin weakened by the
next step to develop premium, external environment and boosts
luxurious skin care products. the skin’s natural energy to leave a
• 1899 Signature Oil: One drop firm and healthy finish
per root antioxidant synergy oil • Red Ginseng Power Repair Intense
containing high purity red ginseng Eye Cream: Premium eye cream
oil created with the essence of that creates smooth, lucid eyes by
1899 technology improving firmness around the
delicate eye zone.

Source: Korea Ginseng Corp

GLO24K’s goal is to dominate

the affordable luxury category of
skincare and cater to every woman
in America who wants to look and
feel her best. GLO24K features a full
portfolio of high-quality 24k Gold
Skincare (Creams, Serums, Masks,
Cleansers) in beautiful packaging
and at affordable prices.

Gold is not only the most precious

metal in the world. It is also a perfect
natural antioxidant with substantial
documented anti-aging benefits.

50 October 2020 INSIGHTS

 LAUNCH HIGHLIGHTS www.innovamarketinsights.com

skyn ICELAND, the privately held The Artic Repair Cream is packaged impurities, help control oil and lightly
New York based skincare company in a 100% recyclable jar made from resurface the skin. The peppermint
dedicated to combating the effects sugarcane, a more sustainable, provides a cooling sensation leaving
of stress on the skin, announces its planet-friendly alternative, which you feeling refreshed, revealing a
newest release, the Arctic Repair means that the production process smooth, balanced complexion.
Cream. A pioneer in clean beauty, results in a much lower carbon
skyn ICELAND was one of the first dioxide emissions when compared The Turmeric Energizing Treatment,
companies to launch a product with conventional plastic production. combines the powers of turmeric,
collection centered on natural citrine gemstones, paprika, kaolin
ingredients in 2003. Eminence Organic Skin Care, clay and zeolite, for a spicy golden
the award-winning organic and powder-to-mousse formula that is
With the launch of The Arctic Repair Biodynamic professional skincare as stimulating as it appears. Zeolite,
Cream, the brand’s first full body brand, debuts the Gemstone a naturally occurring mineral and
product, skyn ICELAND kicks off a Collection, comprised of a three-step detox extraordinaire activates
company-wide commitment to clean regimen that infuses the energetic when mixed with water, warming

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

ingredients. The luxurious, intensive power of gemstones with effective the skin with added heat from the
repair cream provides immediate natural ingredients. paprika, binding to toxins and
soothing for cracked, flaky, or drawing out impurities from the
dull skin. Combining nourishing Inspired by the balancing and skin. This purifying treatment helps
© 2021 INNOVA MARKET INSIGHTS

phytonutrients, super hydrators and energizing benefits of gemstones calm inflammation and reveal silky,
age-fighting antioxidants to help found in nature, each product is invigorated and luminous skin.
moisturize and protect super dry, created to uplift your whole being
sensitive skin. Protective Arctic algae from the inside out. Malachite, Camellia Glow Solid Face Oil, is a
and Gooseberry extract – sourced Citrine and Pink Tourmaline are the luxurious blend of camellia oil, pink
from some of the coldest regions on gemstones featured in the product tourmaline gemstones, hemp seed
the planet – fortify skin’s natural lipid formulations. oil and marula oil to soften and
barrier and help it to retain moisture deeply nourish the skin. Giving skin
and return to a more supple, Begin with the Charcoal Exfoliating a boost of vitamins, essential fatty
balanced and relaxed state. An active Gel Cleanser, formulated with acids and protective antioxidants,
level of colloidal oatmeal soothes charcoal, malachite gemstones, this face oil aids collagen production
and helps reduce the appearance peppermint and blue matcha, this and helps skin retain moisture to
of redness as well as stress-induced supercharged purifying cleanser stay hydrated, soft and supple. In
aging. Additionally, Arctic oils, rich in transforms from a gel to a soft clinical trials, 87% of users reported
essential fatty acids, help nourish and exfoliating lather to wash away healthier-looking, glowing skin.
protect against environmental stress
Source: Eminence Organic Skin Care
and pollution.

Source: skyn ICELAND

INSIGHTS October 2020 51

 www.innovamarketinsights.com

SUBSCRIPTION ORDER FORM

You can start your order by downloading and filling in the below order
form here.
Email your completed order form to [email protected].

INSIGHTS Published 10 times a year

Please enter my subscription for:

1 year €399 US$440

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

2 years €650 US$715
© 2021 INNOVA MARKET INSIGHTS

Subscriber details

Name:

Position/Title:

Company/Organization: VAT Nr:

Address:

Country: Email:

Telephone:

Payment (tick the appropriate box)

1. Please invoice my company.

2. Please debit my credit card. (Credit card transactions are handled by our US affiliate, C&S publishers. This will
appear on your statement.)

Mastercard Visa American Express Expiry Date:

Card No: CVC code:

Cardholder name: Signature:

3. I will make a payment Or Only US Dollars

by bank transfer: Euros or US Dollars (USA wire transfers or ACH payment)
Beneficiary Name: Beneficiary Name:
Innova Market Insights B.V Innova Market Insights B.V
Bank Account Number: Account number: 0584095991
IBAN: NL 60 RABO 0150 3854 47 Routing number: 122238420
BIC: RABONL2U BIC: RABOUS66
Rabobank Arnhem en Omstreken Rabobank, N.A.
Postbus 294 146 W. Los Angeles Avenue
6800 AG Arnhem Moorpark, CA 93021
The Netherlands USA

52 October 2020 INSIGHTS

 KNOWLEDGE
TOP TEN TRENDS 2020 www.innovamarketinsights.com

PLATFORMS
AND MARKET
ANALYSIS.
YOUR FIRST CHOICE
FOR FOOD MARKET
INTELLIGENCE.

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

INSIGHTS FOR WINNING
© 2021 INNOVA MARKET INSIGHTS

GLOBAL AND LOCAL

COMPETITIVE INTELLIGENCE
NEW PRODUCT SUCCESS
FOOD INGREDIENTS

KNOWLEDGE PLATFORMS
& MARKET INTELLIGENCE
 INNOVA www.innovamarketinsights.com TOP TEN TRENDS 2020

MARKET
INSIGHTS
BUILD
YOUR

provided to [email protected] on 27 Nov 2021 02:04 (UTC)

SUCCESS.
© 2021 INNOVA MARKET INSIGHTS

PLAN FOR A
BRIGHTER FUTURE

TEST THE PRODUCT

Get in touch:
[email protected]
Chicago | Shanghai | Tokyo | Sydney | São Paulo

Innova Market Insights

Velperweg 18 • 6824 BH • Arnhem • The Netherlands
Tel: +31 26 319 2000
54 October 2020 INSIGHTS