Chapter 8 Case Study 8 6
Chapter 8 Case Study 8 6
With this case, a comparison is made between two firms in different industry using net profit margin, total
asset turnover and return on assets.
JOHNSON& JOHNSON*
Consolidated Statement of Earnings
Year Ended December 28,2008
(Dollar in Millions, except per share)
Required
A. Compute the following ratios for Johnson & Johnson:
1. Net Profit Margin
2. Total Asset Turnover
3. Return on Assets
B. Compute the following ratios for Best Buy Co:
1. Net Profit Margin
2. Total Asset Turnover
3. Return on Assets
C. Comment on the effect of the industry on these ratios.
Answer
Net income before noncontrolling interest, Equity, and
nonrecurring items
a. 1. Net Profit margin=
Net Sales
$12,949
=
$63,747
= 0.2031 or 20.31%
Net Sales
2. Total Asset Turnover =
Average Total Asset
63,747
=
82,933
12,949
=
82,933
= 0.5161 or 15.61%
1,003
=
45,015
= 0.0222 or 2.22%
Net Sales
2. Total Asset Turnover=
Average Total Assets
45,015
=
14,292
1,003
=
14,292
= 0.0701 or 7.01 %
c. When it comes to net Profit Margin Johnson and Johnson got a higher net profit margin which is
20.31% compared to Best Buy Co INC which is 2.22. It only shows that the Johnson and Johnson
has a better business profitability rather than Best Buy Co INC. In terms of Asset Turnover Ratio
Best Buy Co INC has the higher ability to generate their sales from their asset by comparing net
sales with average total asset. The total asset turnover of Johnson and Johnson is 0.76 times
while the Best Buy Co INC is 3.15 times. In terms of return on assets, the Johnson and Johnson is
more productive and efficient in utilizing economic resources which is 15.61% rather than Best
Buy Co INC which is 0.701 or 7.01%..