Entrepreneurship & New Venture Creation (BUSS 20008 ) – Fall – 2023 – CW2 – QP

(IN SEMESTER GROUP ASSIGMENT)

Module Code: BUSS 20008 Module Name: Entrepreneurship and New Venture
Creation
Level: 2 Max. Marks: 100

Instructions to Student
• Answer all questions.
• The assignment should be done by group of 3-4 students.
• Deadline of submission: 27/12/ 2023 23:59
• The marks received on the assignment will be scaled down to the actual weightage
of the assignment which is 60 marks.
• Proposal Submission: 23/11/ 2023 23:59
• Formative feedback on the complete assignment draft will be provided if the draft
is submitted at least 10 days before the final submission date.
• Feedback after final evaluation will be provided by 00/00/ 0000 thru MEC Learn-
this is two weeks after the submission deadline.
• Word Count: 3000 Words
• All resources should be cited using APA 7th edition referencing style.
• The final assignment must have a Title page, Table of Contents, References/
bibliography using APA 7th edition referencing style and page numbers.

Learning outcomes to be achieved by the assessment:

• Critically analyze key issues in setting-up and running a small business.

• Develop a business plan capturing the aspects of Key performance Indicators (KPI).
Assignment Objective
• To critically analyze key issues in setting-up and running a small business.
• To develop a business plan capturing the aspects of key performance indicators.
• To critically analyze key issues in setting-up and running a small business.

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Assignment Tasks
Task 1: Business Plan Proposal (10 Marks)
Submit a work proposal for this assignment on or before 23/11/2023 (23:59) which must include:
• Understanding of deliverables – a detail description of deliverables.
• General overview of proposed plan - initial understanding of solution to task2.
• Timeline for completion of the given tasks.
The work proposal must be submitted in a word file through the link available in Moodle.

Task 2:
Student should develop a business plan for any innovative business idea with the following
components (Initial investment should be between 10,000 R.O. – 35,000 R.O. only):
(75 Marks)

1. Product/Service/ Business description (5 marks)

• Discuss the features and benefits.
Description of the online business.

2. Customers (5marks)

• Demographic characteristics
• The needs of the customers

3. Competitors’ Profile (mention at least two competitors) (5 marks)

4. Marketing plan (15 marks)

• Target market - Information on the target market with regards to demographic profile
• Pricing decisions
• Promotions: The types of promotions strategies to be used and the ‘Budget’ allotted to these
strategies.

5. Operations and Logistics plan (15 marks)

• Technology
• Equipment, assets, and materials
• Legal requirements
• Insurance requirements

6. HR plan and Organisation Structure (15 marks)

• Describe the type of structure you’d use
• Describe the kinds (functional skills) and number of people you’d need
• Draw organizational structure of the company

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7. The Major Financial Projections (15 marks)

• Income Statement
• Balance Sheet
• Payback period

Task 3: Individual Reflection: (10 Marks )

Each student will write about their own individual reflection and experience during the project
and their learning from the same. Student is requested to discuss the part that he/she handle in the
project.

Task 4: MOOC Reflection: (5 Marks)

Each Students are requested to register for the MOOC from any given link.
https://www.edx.org/course/creativity-entrepreneurship
https://www.edx.org/course/effective-communication-for-todays-leader

Students are expected to write a reflection and provide evidence that you register the course, the
reflection should be around (300 words) cover all, the below points in form of paragraphs:
- What is the course about? Briefly describe the contents of the course and its learning outcomes
- Challenges/ problems faced & how did you overcome the same
- What specific skills did you develop? Briefly describe the key skills such as analytic, time
management skills etc.

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Summary of Marks:
Tasks:1
Business Plan Proposal: 10 marks

Task 2: Student to develop a business plan for any business with the following components
(initial investment should be between 10,000 R.O. – 35,000 R.O. only):
1. Product/Service/ Business description (5 marks)
• Discuss the features and benefits.
Description of the online business.

2. Customers (5 marks)
• Demographic characteristics
• The needs of the customers

3. Competitors’ Profile (mention at least two competitors) (5 marks) 75 marks

4. Marketing plan (15 marks)
• Target market - Information on the target market with regards to demographic profile
• Pricing decisions
• Promotions: The types of promotions strategies to be used and the ‘Budget’ allotted to
these strategies.

5. Operations and Logistics plan (15 marks)

• Technology
• Equipment, assets, and materials
• Legal requirements
• Insurance requirements

6. HR plan and Organisation Structure (15 marks)

• Describe the type of structure you’d use
• Describe the kinds (functional skills) and number of people you’d need
• Draw 4-hierarchical level organizational structure of the company

7. The Major Financial Projections

(15 marks)
• Income Statement
• Balance Sheet
• Payback period

Formatting, referencing, cover page, table of contents. Title Page must have Assignment Name,
Module name, Session, your name, ID, and the name of the faculty.

Referencing: APA style applied, the required standards are

met. No less than 5 references from last five years published materials)

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Task 3: individual reflection:

Each student will write about their own individual reflection and experience during the project 10 Marks
and their learning from the same. Student is requested to discuss the part that he/she handle in the
project.

Task 4: MOOC reflection

Students are requested to register for the MOOC from the given link. Students are expected to 5 Marks
write a reflection and provide evidence that you register the course, the short reflection should
cover all, the below points in form of paragraphs:
- Interesting aspect you found in regards of the online course
- Challenges/ problems faced & how did you overcome the same
- Your learnings from this research & how will you implement it in the future
100 marks

Rules & Regulations:

TOTAL MARKS
• All resources should be cited using APA Referencing style.
• Softcopy in word format is to be submitted through Turnitin link on Moodle.
• Viva maybe conducted after submission to verify authorship.

Guidelines:
Total•: Assignment must be computer typed.
➢ Font - Times New Roman
➢ Font – Style - Regular
➢ Font - Size - 12
➢ Heading should be with Font Size 14, Bold, Capital and Underline.
➢ Avoid the “copy and paste” of materials from internet nor provide photocopied material
from books.
➢ Explain with suitable diagrams wherever required.

Use different sources of information for the report: websites of companies, publications about
the entrepreneur in newspapers, magazines, specialized journals, online resource (e.g. MEC
online resource, Researchgate journals, Academia journals).

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Assessment Evaluation Criteria

Knowledge and
Classification Understanding / Technical / Practical Reflection and critical General / Transferable
And % Range Application of Theory / Skills analysis skills*
Evidence of Reading
• Outstanding • Tasks completed with • Outstanding skills for • Outstanding ability to
knowledge and depth very high accuracy. critical analysis, use learning resources
of understanding of • Outstanding skills in evaluation and • Outstanding
principles and interpretation of results synthesizing. presentation, logically
concepts. / and accomplishing • Outstanding reflective structured, using
• Outstanding ability to practical tasks. practices, accurate grammar and
apply the theoretical • Demonstrates high demonstrating spelling.
concepts by degree of autonomy in outstanding personal • Mostly correct cross-
considering of completing tasks learning and growth, referencing and links to
information insight into required supporting evidence
systematically. professional values and • Outstanding ability to
• Evidence of reading a principles and communicate the
wide range of professional information verbally
Outstanding educational development planning. and in writing.
94 -100 literature/research and • Original Findings • Outstanding ability to
where applicable presented with work in groups and to
workplace strategies, conviction and justified manage teams.
policies and very well • Outstanding ability to
procedures. learn autonomously.
• Very accurate
referencing and
First Class

bibliography using
appropriate referencing
style
• Outstanding problem
solving skills and
outstanding decision-
making skills.
• Excellent knowledge • Tasks completed with • Excellent skills for • Excellent ability to use
and depth of high accuracy. critical analysis, learning resources
understanding of • Excellent skills in evaluation and
principles and interpretation of results synthesizing. • Excellent presentation,
concepts. / and accomplishing • Excellent reflective logically structured,
• Excellent ability to practical tasks. practices, using accurate
apply the theoretical demonstrating grammar and spelling.
concepts by excellent personal • Mostly correct cross-
Excellent considering of learning and growth, referencing and links to
84 – 93.99
information insight into required supporting evidence
systematically. professional values and • Excellent ability to
• Evidence of beyond the principles and communicate the
minimum expected professional information verbally
range of of educational development planning. and in writing.
literature/research and • Findings presented • Excellent ability to
where applicable with conviction and work in groups and to
workplace strategies, justified well manage teams.

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policies and • Excellent ability to

procedures. learn autonomously.
• Accurate referencing
and bibliography using
appropriate referencing
style
• Excellent problem
solving skills for
decision-making skills.
• Very good knowledge • Tasks completed with • Very good skills for • Very good ability to
and depth of very good accuracy. critical analysis, use learning resources
understanding of • Very good skills in evaluation and • Very good
principles and interpretation of results synthesizing. presentation, logically
concepts. / and accomplishing • Very good reflective structured, using
• Very good ability to practical tasks. practices, accurate grammar and
apply the theoretical demonstrating very spelling.
concepts by Good personal learning • Mostly correct cross-
considering of and growth, insight into referencing and links to
Second Class, Upper Division

information required professional supporting evidence

systematically. values and principles • Very good ability to
• Evidence of reading a and professional communicate the
Very Good very good number of development planning. information verbally
77 – 83.99 educational • Findings presented and in writing.
literature/research and with conviction with • Very good ability to
where applicable very good justification work in groups and to
workplace strategies, manage teams.
policies and • Very good ability to
procedures. learn autonomously.
• Precise referencing and
bibliography using
appropriate referencing
style
• Very good problem
solving skills decision-
making skills.

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• Good knowledge and • Tasks completed with • Good skills for critical • Good ability to use
depth of understanding good accuracy. analysis, evaluation learning resources
of principles and • Good skills in and synthesizing. • Good presentation,
concepts. interpretation of results • Good reflective logically structured,
• Good ability to apply / and accomplishing practices, using accurate
the theoretical concepts practical tasks. demonstrating good grammar and spelling.
by considering of personal learning and • correct cross-
information growth, insight into referencing and links to
Second Class, Lower Division

systematically. required professional supporting evidence

• Evidence of reading a values and principles • Good ability to
good number of and professional communicate the
educational development planning. information verbally
Good literature/research and • Findings presented and in writing.
70 – 76.99
where applicable with conviction and • Good ability to work in
workplace strategies, good justification. groups and to manage
policies and teams.
procedures. • Good ability to learn
autonomously.
• Good referencing and
bibliography using
appropriate referencing
style
• Good problem solving
skills and decision-
making skills.
• Satisfactory knowledge • Tasks completed with • Satisfactory skills for • Satisfactory
and depth of satisfactory accuracy. critical analysis, presentation, logically
understanding of • Satisfactory skills in evaluation and structured, using
principles and interpretation of results synthesizing. accurate grammar and
concepts. / and accomplishing • Satisfactory reflective spelling.
• Fair application of the practical tasks. practices, • Satisfactory cross-
theoretical concepts by demonstrating fair referencing and links to
considering of personal learning and supporting evidence
information growth, insight into • Satisfactory ability to
systematically. required professional communicate the
• Evidence of reading a values and principles information verbally
Third Class

fair number of and professional and in writing.

Satisfactory educational development planning. • Satisfactory ability to
60 – 69.99
literature/research and • Findings presented work in groups and to
where applicable with conviction and manage teams.
workplace strategies, satisfactory • Satisfactory ability to
policies and justification. learn autonomously.
procedures. • Satisfactory
referencing and
bibliography using
appropriate referencing
style
• Satisfactory problem
solving skills and
exceptionally

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competent for decision-

making.
• Basic knowledge and • Tasks completed with • Basic skills for critical • Acceptable
depth of understanding minimum acceptable analysis, evaluation presentation, logically
of principles and accuracy. and synthesizing. structured, using
concepts. • Acceptable skills in • Basic reflective accurate grammar and
• Basic ability to apply interpretation of results practices, spelling.
the theoretical concepts / and accomplishing demonstrating some • Acceptable cross-
by considering of practical tasks. personal learning and referencing and links to
information growth, insight into supporting evidence
systematically. required professional • Basic ability to
• Evidence of reading a values and principles communicate the
few number of and professional information verbally
Acceptable / educational development planning. and in writing.
Pass
literature/research and • Findings presented • Basic ability to work in
50 – 59.9
where applicable with conviction and groups and to manage
workplace strategies, acceptable teams.
policies and justification. • Basic ability to learn
procedures. autonomously.
• Basic referencing and
bibliography using
appropriate referencing
style
• Basic problem solving
skills and decision-
making skills.
• Inadequate knowledge • Tasks not completed • Poor skills for critical • Poor presentation,
and understanding of • Poor skills in analysis, evaluation logically structured,
principles and interpretation of results and synthesizing. using accurate
concepts. / and accomplishing • Poor reflective grammar and spelling.
• Poor application of the practical tasks. practices, • Inadequate cross-
theoretical concepts demonstrating some referencing and links to
• No evidence of reading personal learning and supporting evidence
educational growth, insight into • Poor ability to
literature/research and required professional communicate the
where applicable values and principles information verbally
Fail / Poor workplace strategies, and professional and in writing.
<50 policies and development planning. • Poor ability to work in
procedures. • Findings presented groups and to manage
unconvincingly with teams.
improper justification. • Poor ability to learn
autonomously.
• Inadequate referencing
and bibliography using
appropriate referencing
style
• Poor problem solving
skills and decision-
making skills.

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Important Policies to be followed

1. Student Academic Integrity Policy*:

• MEC upholds the spirit of academic integrity in all forms of academic work and any form of
violation of academic integrity shall invite severe penalty. Any benefit obtained by indulging
in the act of violation of academic integrity shall be cancelled.
• MEC also reserves the right to notify the appropriate law enforcement authorities of any
unlawful activity and to cooperate thereafter in any investigation of such activity.
• Faculty can conduct a viva to investigate and ascertain that the work submitted is student’s
own work as per the guidelines for the same. A student can be given a maximum of 2
chances to attend the viva in such cases. It is expected that the student attends the viva
during the first chance itself unless due to extenuating circumstances. If the student does
not attend the viva in spite of being given 2 chances and fails to submit valid reasons,
he/she will be awarded a fail in the module and this shall be counted as a case of academic
integrity violation.
All cases of violation of academic integrity on the part of the student shall fall under any of
the below mentioned categories:
1. Plagiarism
2. Malpractice
3. Ghost Writing
4. Collusion
5. Other cases
If the student fails a module and has a proven case of academic integrity violation in this
module, the student is required to re-register the module. This is applicable to first and second
offence of academic integrity violation of plagiarism type

a. First Offence of Academic Integrity Violation:

i. Plagiarism
a. If a student is caught first time in an act of academic integrity violation during
his/her course of study in any assignment other than project work and if the
type of violation is plagiarism, then the student will be allowed to re-submit

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the assignment once as per the period allowed for re submission However, a
penalty of deduction of 25% of the marks obtained for the resubmitted work
will be imposed.
b. Period of re-submission: The student will have to re-submit the work within
one week (5 working days) from the date he or she is advised to re-submit.
c. Re-submission of the work beyond the allowed period of resubmission will
not be accepted and the assessment will be awarded a zero mark.
d. If the re-submitted work (within the allowed period of resubmission) is also
found to be plagiarized, then that assessment component will be awarded a
zero mark. It shall also contribute to the total count of academic integrity
violation for that student.
e. If plagiarism is detected in UG Project work (Project 1, Project Planning and
Project Design and Implementation), the above clauses do not apply, and the
work will be summarily rejected. In these cases the student will be awarded
a fail (F) grade and is required to reregister the module.
ii. Malpractice / Ghostwriting / Collusion
If a student is caught first time in an act academic integrity violation during his/her
course of study for an assessment component irrespective of coursework or end
semester and if the type of violation is Malpractice/Ghostwriting/Collusion, then
the student shall fail the module.
b. Second Offence of Academic Integrity Violation:
i. Plagiarism
a. If any student is caught second time in an act of academic integrity violation
during his/her course of study and if the type of violation is plagiarism, then
the student will not be allowed to resubmit the work, and s/he will directly
be awarded zero for the work in which plagiarism is detected.
b. The student shall also receive a warning of suspension in such cases.
ii. Malpractice/Ghostwriting/Collusion
a. If a student is caught a second time in an act academic integrity violation for
an assessment component irrespective of coursework or end semester and if

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the type of violation is Malpractice/Ghostwriting/Collusion, then the student

shall fail the module.
b. The student shall also receive a warning of suspension in such cases.
c. Third Offence of Academic Integrity Violation:
a. If a student is caught a third time in an act of academic integrity violation for an
assessment component irrespective of coursework or end semester then the student shall
fail the module and also shall be suspended for one semester from the College, once the
academic integrity violation case is confirmed by Institutional Assessment Review
Committee.
b. The student shall be suspended for the immediate subsequent semester and can register
for modules only after having served the suspension period fully. This is also applicable
for semesters offered in block mode.
c. During the suspension period, the student shall have to mandatorily complete a course
on academic integrity/writing before s/he can register for any modules.
d. During the period of suspension, the student shall be allowed to attempt supplementary
examinations if s/he is eligible for the same. S/he shall also be allowed access to all
college facilities permitted for a regular student except for registering the modules.
d. Fourth Offence of Academic Integrity Violation:
a. If a student is caught a fourth time in an act of academic integrity violation for an
assessment component irrespective of coursework or end semester, the student shall fail
the module and also shall be expelled from the College, once the case is confirmed by
Institutional Assessment Review Committee.
b. The student shall be expelled from the college and all access to the college facilities and
premises shall cease to exist. The documents shall be released only after getting the NOC
(No Objection Certificate) from Registration Office.
c. `On termination, the student shall not be refunded any fees paid for the academic
semester in which academic integrity violation was observed.
e. Other cases
If a student commits an act of academic integrity violation as per the definition of
“other cases” mentioned in the previous section or of a different nature, student’s case
shall be forwarded to an Institutional Assessment Review Committee, Chaired by the
Associate Dean, Academic Affairs. The committee shall investigate the case by
means of a viva and/or a hearing of the parties concerned if required and shall take

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appropriate decision. The penalty that can be granted to a proven case of academic
integrity violation which falls in this category of “other cases” can be a
warning/component zero/ module fail/suspension/expulsion depending on the nature
and gravity of the offence.
f. Types/Variations of cases of Plagiarism and associated actions
Type 1: In case plagiarism is detected in any component or part submission (submitted
at different times) of one assessment (assignment), the deduction in marks will be
applicable for the whole assessment (assignment), even if only the component or part
submission alone needs to be resubmitted.
Type 2: In case plagiarism is detected in a group assessment, all students of the group
will be considered as having committed an act of plagiarism irrespective of whether
plagiarism is on account of the act of all or a few or only one member. The policy will
then be applied to all students.
If some students in the group are eligible to re-submit (first offence) and others are not
eligible, only eligible students will be allowed to re-submit within a period of one week
and the penalty will be applied as per the policy for each student according to his / her
history of violations.
Type 3: Combination of Type 1 and Type 2: In case plagiarism is detected in any
component or part submission (submitted at different times) of a group assessment
(assignment), the deduction in marks will be applicable for the whole assessment
(assignment), even if only the component or part submission alone needs to be
resubmitted. All students of the group would be considered as having committed an
act of plagiarism irrespective of whether plagiarism is on account of the act of all or a
few or only one member. The policy will then be applied to all the students of the
group.
If some students in the group are eligible to re-submit (first offence) and others are not
eligible, only eligible students will be allowed to re-submit within a period of one week
and the penalty will be applied as per the policy for each student according to his / her
history of violation.

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Type 4: Variation of Type 1 and Type 2: In cases where the assessment consists of
components or part submissions that could be a group assessment component (e.g.
group assignment) and an individual assessment component (e.g. individual
reflection), the following will be applicable:
a. If plagiarism is detected in the group assessment component, all students of the group
will be considered as having committed an act of plagiarism, irrespective of whether
plagiarism is on account of the act of all or a few or only one member. The policy will
then be applied to all students of the group. In such cases the group assessment
component will be resubmitted.
If some students in the group are eligible to re-submit (first offence) and others are not
eligible, only eligible students will be allowed to re-submit within a period of one week
and the penalty will be applied for each student according to his / her history of
violation.
b. If plagiarism is detected in the individual assessment component, the individual
assessment component will be resubmitted - if the student is eligible for resubmission-
. The policy will then be applied to that student alone.
c. In both cases (a) and/or (b), the deduction in marks will be applicable for the whole
assessment (assignment).

g. Types/Variation of Cases of Multiple Offences

If student is caught with multiple violations of same or different nature in different
modules of the same semester, they will be considered as one offence and student will
be penalized for each violation according to the type of the offence.
If student is caught with multiple violations of same or different nature in the same
module of the same semester, then they will be considered as different offences and
each will contribute to the overall count of AIV. The student then shall be penalized
for each violation according to the count and type of each offence.

* For further details Refer to MEC Student Academic Integrity Policy in Student Handbook.
2. Late Submission Regulations:
It is the students’ responsibility to check all relevant timelines related to assessments.

As per the Assessment Policy at MEC, late submissions are allowed for one week (5
working days) for all UG modules with a penalty. In such cases, a deduction of 5% of the
marks obtained for the submitted work shall be imposed for each working day following

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the last date of submission till the date of actual submission. Assessment documents
submitted beyond a period of one week (5 working days) after the last date of submission
will not be accepted and will be awarded a zero for that assessment. In cases where the
submission has been delayed due to extenuating circumstances, the student may be
permitted to submit the work without imposing the late submission policy stated above.
The extended period of submission will be one week from the original last date of
submission. In such cases, the student is expected to submit the supporting certificates on
or before the original last date of submission of the assessment and the decision of
extension rests with faculty responsible for the assessment .The late submission policy shall
be applied if the student fails to submit the work within one week of the original last date
of submission.

Students may contact their teachers for clarification on specific details of the submission
time if required.

3. Research Ethics and Biosafety Policy

To protect and respect the rights, dignity, health, safety, and privacy of research subjects
involved including the welfare of animals and the integrity of environment, all student
projects are expected to be undertaken as per the MEC Research Ethics and Biosafety
Policy. Accordingly the following shall apply.
• Research and other enterprise activities shall be conducted by maintaining the high ethical
standards consistent with national and international standards and conventions.

• Any research at MEC that is categorized as high-risk research shall be subject to review
and approval by the Research Ethics and Biosafety Committee.

• Research activities involving collection of human or animal tissues and manipulation of

microbial, animal or plant cells shall be subject to review and approval by the Research
Ethics and Biosafety Committee.

• Participants involved in research must be informed about the purpose of research and
intended uses of research findings. Written consent must be obtained from people involved
prior to the commencement of research.

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• Data obtained from participants must be treated with high confidence and should be used
only for the intended purpose of research.

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