A Project Report

On
"Exploring the Nexus of Perception, Personality, and
Motivation in Organizational Dynamics

MASTER OF BUSSINESS ADMINISTRATION

Report submitted in partial fulfilment of the requirement

For the award of the degree of MBA Batch (2023-25)

SUBMITTED BY:
RITIK JAISWAL 23GSOB2010457
RAWVIN JAISWAL 23GSOB2010505
SACHIN SINGH 23GSOB2010586
RIYA GARG 23GSOB2010618
RAVIRAJ KUMAR 23GSOB2010520

UNDER THE GUIDANCE OF

DR. ISHA SRIVASTAVA

0
 DECLEARTION

We hereby certify that we are the only author of this paper and that neither any part of this
paper nor the whole of the paper study has been submitted for a degree to any other
University or Institution.

We certify that, to the best of our knowledge, our paper study does not infringe upon
anyone neither’s copyright nor violate any proprietary rights and that any ideas,
techniques, quotations, or any other material from the work of other people included in our
paper study, published or otherwise, are fully acknowledged in accordance with the
standard referencing practices. Furthermore, to the extent that we have included
copyrighted material that surpasses the bounds of fair dealing within the meaning of the
Indian Copyright Act.

We declare that this is a true copy of our study, including any final revisions, as approved
by our paper study review committee.

DATE:

PLACE:

NAME OF STUDENTS;
RITIK JAISWAL 23GSOB2010457
RAWVIN JAISWAL 23GSOB2010505
SACHIN SINGH 23GSOB2010586
RIYA GARG 23GSOB2010618
RAVIRAJ KUMAR 23GSOB2010520

1
 ACKNOWLEDGEMENT
It has been a great honour to work, right from the concept and idea of the topic to
completion of the entire work of the project and research, under the guidance of
our honourable and respected guide, DR. ISHA SRIVASTAVA MAM, Assistant
Professor in MBA (SCHOOL OF BUSSINESS). We are hearty thankful for their
valuable contribution. They are a constant source of encouragement and
momentum that any difficulty becomes simple. They always supported and
tolerated me (including my all- silly mistakes and lethargy). We obtained a lot of
very useful advice and suggestions from them during the entire work schedule.

It gives us gaiety to express our deep sense of obligation to DR. ISHA

SRIVASTVA Assistant Professor in MBA and DR. ISHA SRIVASTAVA
MAM, Assistant Professor to provide great chance to carry out this project and
research work as a part of the curriculum.

We are also grateful to all the staff members of MBA as they spent their valuable
time in guiding me in our project and research work.

RITIK JAISWAL 23GSOB2010457

RAWVIN JAISWAL 23GSOB2010505
SACHIN SINGH 23GSOB2010586
RIYA GARG 23GSOB2010618
RAVIRAJ KUMAR 23GSOB2010520

2
3
 TABLE OF CONTENT
SR.NO TOPICS PAGE
NO.
1. SYNOPSIS
2. ACKNOWLEDGEMENT

3. DECLERATION
4. EXECUTIVE SUMMARY
5. ABSTRACT
6. INTRODUCTION
7 BACKGROUND NOTE
8 VISION, MISSION, & GOAL
9 COMPANY FACT
10 GROWTH IN INDIA
11 LITERATURE REVIEW
12 RESEARCH METHODOLOGY
13 OBJECTIVE AS FOLLOW
14 METHODS OF DATA COLLECTION
15 DATA ANALYSIS AND INTERPERATION

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 EXECUTIVE SUMMARY
There are numerous kinds of snacks foods, which are produced in India, and the type of snack
food varies according to the region. The snacks request has changed with the arrival of
innovative products. It has surfaced as a fast, customized and large request. There's also a
changing perception of consumers towards reused foods, served in centralized food service
system. The primary reason for these changes is the dynamic marketing terrain in the snacks
business. Changes in the marketing terrain have generated a need to review the directorial
perspectives on marketing in the snacks business. And in this new arena of increased competition
and request achromatism Haldiram’s is still doing well with largely satisfied guests. As it has
veritably professed operation who can fluently smell client demand, maintain product quality and
frequent request exploration always assures product authenticity in the request. This design has
given me a great literacy experience and at the same time it has handed me enough compass to
apply my logical capability. This design has helped me to know the significance of client
complaints, seller development, use of MIS and ERP, promotional strategies of Haldiram’s,
request visit, deals & distribution soothsaying and request check. The analysis and study
presented in this Project Report is grounded on data analysis, request exploration, and thorough
study of marketing strategies used in Haldiram’s to maintain its brand equity in the niche request.
This design as a whole handed perceptivity into the different data of marketing in an association
but the major focus can be divided majoring into four corridorviz. request check, exploration,
promotional strategies and deals distribution.
Haldiram, the brand name that is always associated with quality product and service. It took
more than six decades to become the leading manufacturer of Indian savory snacks. The savory
snacks industry has been immensely through all these years to form an industry of about $425
millions. And the market potential for this industry is estimated to be around $ 1 billion. The
savory snacks market is divided into organized sector and an unorganized sector. Currently,
about 45 % of the market is being served by the organizes sector and the balance 55% is served
by the unorganized sector. Presently the company has 20% market share of the organized sector.
This project deals with analyses of various operations performed by human resource personnel at
Haldiram‟s ltd. It includes all the procedures and policies followed at this company related to
human resource operations. The various operations include: Recruitment, job analysis,
competency mapping, gap analysis, and skill matrix. In recruitment I have analyzed the process
of recruitment followed at Haldiram‟s starting with job requirement, job analysis, searching the
candidate through job portals, references or campus, then interview and final selection. I have
also studied the criteria to map the competencies of various personnel and job as well. Then I
studied how to do measure and analyze the gap between what is desired and what the actual
performance is at the end.

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 ABSTRACT
Western companies are opening up their manufactories and services in India in an unknown
manner and therefore creating a need to study the association and operation of their Indian
counterparts. The emergence of India as a profitable power over the recent times has created a
need to understand the way business is carried out in that part of the world. Also important is to
realize how businesses are innovated and structured in India. numerous Indian companies were
family businesses to start with and indeed moment some of the biggest companies listed on
Indian stock exchange continue to be possessed incompletely by the families. This work attempts
to study a typical Indian family retail business, its commencement, its bournes, the challenges
faced in the environment of an arising frugality and the possible highways to collude the future.
With this end in mind a classic case of Haldiram’s is presented then and anatomized.
The Indian snack market is a promising and booming sector with a surge in consumer
consumption of an array of snacks. The market has been growing since several years, but the past
2 years have been marked by notable growth. A leading player in the snacks industry,
Haldiram’s, an already prevalent name in India, has been catering for the needs of the evolving
consumer demand patterns since 1937. This case starts with a description of India’s snacks
market and Haldiram’s standing as a company with dominant market share. In addition to
discussing the competitive landscape and challenges, the case evaluates Haldiram’s offerings
using the 7Ps (product, place, price, promotion, people, physical presence and processes) of
marketing mix and growth strategy options using Ansoff Matrix. As Indians are getting
introduced to new global delicacies and flavors, their taste buds are changing, and a certain
group of consumers are shifting towards healthy snacking options. The case sheds light on this
whole new dimension and how Haldiram’s can keep pace with evolving trends in the snacking
industry.
Haldiram's is a well-known Indian snack and sweets manufacturer with a rich history that dates
back to 1937. The company has its roots in Bikaner, Rajasthan, India, and has grown into a
prominent brand with a wide range of products. Haldiram's is renowned for its traditional Indian
snacks, namkeens, sweets, and ready-to-eat food items.

Key points about Haldiram's Company:

History and Foundation:
Haldiram's was founded by Ganga Bishan Agarwal as a small sweet and namkeen shop in
Bikaner.
Over the years, the company expanded its operations and product range.
Product Range:
Haldiram's offers a diverse range of products, including traditional sweets, namkeens (savory
snacks), and ready-to-eat food items.

6
The company is known for maintaining high-quality standards and offering authentic flavors.
Global Presence:
Haldiram's has expanded its reach beyond India and has a significant presence in the
international market.
The brand is recognized globally for its Indian snacks and sweets.
Variety of Offerings:
The product portfolio includes a variety of snacks, such as bhujia, sev, chips, and more.
Haldiram's also produces a wide array of sweets, catering to the diverse tastes and preferences of
consumers.
Innovation and Adaptation:
Haldiram's has been known to innovate and introduce new products to keep up with changing
consumer preferences.
The company has adapted its offerings to meet the demands of a modern, fast-paced lifestyle.
Quality Assurance:
Haldiram's emphasizes the importance of quality control and assurance in its manufacturing
processes.
The brand is associated with the use of premium ingredients and maintaining hygiene standards.
Retail Presence:
Haldiram's products are available through various distribution channels, including its own retail
outlets, franchises, and partnerships with other retailers.

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 INTRODUCTION
Over a period gauging six and a half decades, the Haldiram's Group (Haldiram’s) had surfaced as
a ménage name for ready- to- eat snack foods in India. It had come a long way since its fairly
humble morning in 1937 as a small- time sweet shop in Bikaner, in the Rajasthan state of India.
The group had presence not only in India but in several countries each over the world. Till the
early 1990s, Haldiram's comprised of three units, one each in Kolkata, Nagpur and New Delhi.
The Agarwal’s family that possessed Haldiram's were always conscious of the need to satisfy
guests in order to grow their business. The company offered a wide variety of traditional Indian
sweets and snacks at competitive prices that appealed to people belonging to different age
groups. Haldiram's had numerous' firsts to its credit. It was the first company in India to brand'
namkeens3'. The group also innovated new ways of packaging namkeens. Its packaging ways
increased the shelf life of namkeens from lower than a week to further than six months. It was
also one of the first companies in India to open a eatery in New Delhi offering traditional Indian
snack food particulars similar as" panipuri,"" chatpapri," and so on, which provisioned to the
requirements of hygiene conscious non- occupant Indians and other foreign guests. Since the
veritably morning, the brand' Haldiram' s' had been famed for its quality products. The company
employed the stylish available technology in all its manufacturing installations in India. Given
the adding fashionability of Haldiram's products, the group planned to expand its operations.
still, some judges felt that Haldiram's still had to overcome some hurdles. The company faced
tough competition not only from sweets and snack food merchandisers in the unorganized
request but also from domestic and transnational challengers like SM Foods, Bakeman's
diligence Ltd, Frito Lay India Ltd. (Frito Lay) and Britannia diligence Ltd. also, the group had to
overcome internal problems as well. In the early 1990s, because of the conflict within the
Agarwal’s family, Haldiram's witnessed an informal split between its three units as they started
operating independently offering analogous products and participating the same brand name. In
1999, after a court verdict these units started operating as three different companies with easily
defined homes. This split had redounded in aggressive competition among themselves for an
advanced share of domestic and transnational requests.
Haldiram's is a renowned Indian food company that has made a significant mark in the food
industry with its wide range of traditional Indian sweets, snacks, and ready-to-eat products.
Founded in 1937, the company has a rich history and has become a household name in India and
abroad. Below is a detailed introduction to the Haldiram Company:
Founding and Early Years:
Haldiram's was established in 1937 by Shri Ganga Bishan Agarwal as a small sweet and
namkeen shop in Bikaner, Rajasthan, India.
The company started with a focus on providing high-quality traditional snacks and sweets,
maintaining the authenticity of flavors.
Product Range:

8
Haldiram's is well-known for its extensive product range, including a variety of sweets,
namkeens (savory snacks), and ready-to-eat food items.
Traditional Indian snacks like bhujia, sev, papad, and a diverse range of sweets are some of the
highlights of their product offerings.
Quality Assurance:
One of the key pillars of Haldiram's success is its commitment to quality. The company places a
strong emphasis on using premium ingredients and maintaining stringent quality control
measures in its manufacturing processes.
Hygiene and quality assurance are critical aspects that contribute to the brand's reputation.
Global Presence:
Over the years, Haldiram's has expanded its reach beyond India and established a significant
global presence.
The brand is popular among the Indian diaspora and non-Indian consumers worldwide, making it
a prominent player in the international food market.
Innovation and Adaptation:
Haldiram's has demonstrated a knack for innovation and adapting to changing consumer
preferences. The company continually introduces new products to cater to the evolving tastes of
its customers.
The brand has successfully blended traditional recipes with modern convenience, offering ready-
to-eat products that suit the busy lifestyles of consumers.
Retail Presence:
Haldiram's has a widespread retail presence with its own outlets, franchises, and a strong
network of distribution channels.
The company's products are also available in supermarkets, grocery stores, and online platforms,
making them easily accessible to a broad consumer base.
Brand Recognition:
Haldiram's is a highly recognized and trusted brand in the Indian food industry. It is often
associated with quality, authenticity, and the rich flavors of Indian cuisine.
The brand has received numerous awards and accolades for its contribution to the food industry.
Community Engagement:
Haldiram's has been actively involved in various community initiatives and philanthropic
activities, contributing to social welfare.

9
 BACKGROUND NOTE
In 1937, Ganga Bishen Agarwal, (popularly known as Haldiram), opened a small sweet shop in
Bikaner, a small quarter in Rajasthan. Bikaner had a large number of sweet shops dealing sweets
as well as namkeens.' Bhujia sev,' a salty snack prepared by Ganga Bishen, was veritably popular
among the residers of Bikaner and was also bought by excursionists coming to Bikaner.
In 1941, the name' Haldiram's Bhujiawala ' Was used for the first time. In 1950, Prabhu Shankar
Agarwal (Prabhu), along with his father Rameshwar Lal Agarwal (son of Ganga Bishen),
expanded the business by establishing a small manufacturing unit for sweets and namkeens in
Kolkata.
The success of this unit motivated Prabhu to upgrade its ministry to ameliorate the quality of its
products. As demand for Haldiram's products increased, it was decided to gauge up the
company's manufacturing and distribution conditioning. In 1970, a large manufacturing unit was
set up in Nagpur in the state of Maharashtra (India).
In 1983, a retail outlet was set up in New Delhi. The outlet came veritably popular not only
among the Delhiites but also among excursionists visiting Delhi. Haldiram's was suitable to
achieve significant growth during the 1980s and 1990s. In 1992, a manufacturing unit with a
retail outlet attached to it was set up in the outskirts of Delhi.
A time latterly, Haldiram's bathos and crushes were successfully launched in the Indian request.
In 1995, a eatery was opened in New Delhi. In 1997, realizing the eventuality of namkeens, the
company set up a manufacturing unit in Delhi simply for making namkeens.
To add potato products to its being product portfolio, ministry was imported from the US.
Haldiram's maintained high quality norms at every stage of the product process. All its food
particulars were prepared and packaged in a veritably aseptic terrain. In themid-1990s,
Haldiram's added bakery particulars, dairy products, sharbat’s and ice creams to its portfolio.
At the morning of the 21st century, Haldiram's products reached millions of consumers not only
in India, but also in several other countries, including the US, Canada, UK, UAE, Australia, New
Zealand, Sri Lanka, Nepal, Japan and Thailand. Judges felt that the growing fashionability of
Haldiram's products could be attributed to its constant focus on all the rudiments of the
marketing blend. A composition posted on the websiteapeda.com4 quoted some of the company's
strengths," To sustain in the competitive request, Haldiram's has tried stress on its product
quality, packaging, shelf life, competitive price with a special emphasis on consumers
satisfaction and its moping taste is amongst the stylish available in the world."

10
Present Market Cap
Today, Haldiram's is a 1735.9cr brand that is a familiar sight on shelves across the USA, UK and
the Middle East. Non-Resident Indians carry back packets of Haldiram's along with the farewells
and nostalgia. And it is this name that they look for as they scan shops for familiar scents and
sights.
Presently it has four plants in and around Delhi that produce 50 tonnes of namkeens (56
varieties), 20 tones of chips, papad (7 varieties) and fun food and 5 tonnes of tinned sweets (12
varieties) and soan papdi, on daily basis. Two more production units are coming up which will
not only increase capacity but also makes it possible for us to introduce new product lines.
For over 60 years now, the firm has been unifying the palate of India. It has not been the simplest
of tasks; India speaks different taste buds to match. However, today it is a name that has become
synonymous with taste and quality not only within India but the world over. Today Haldiram's
occupies considerable shelf space at prominent supermarkets the world over: Tesco,
Summerfield, Sipneys, and Carrefore. From traditional Indian sweets and savouries to the more
international chips, cookies, nuts and sherbets, its products are fast capturing the imagination of
people making it possible for it to aim for deep penetration in the Middle East, Last Europe and
parts of North Africa.
Awards & Achievements
Haldiram’s is an ISO 9002 and HACCP recognized company with several awards under its belt.
International Award for Food & Beverages awarded by Trade Leaders Club in Barcelona, Spain
in awarded by Trade Leaders Club in Barcelona, Spain in 1994
Kashalkar Memorial Award awarded by Trade Leaders Club in Barcelona, Spain in at its
Golden Jubilee Celebration for manufacturing the best quality food products 1996
Brand Equity Award 1998 was awarded by Progress Harmony Development Chamber of
Commerce & Industry in recognition of creating a successful Indian brand.
APEDA Export Award 2001-2002
was awarded by Agricultural & Processed Food Products Export Development Authority for
outstanding contribution to the promotion of Agricultural & Processed Food Products during the
year 2001-2002.
MERA Delhi Award
was awarded by Agricultural & Processed Food Products Export Development Authority in the
year 2004.
AMITY LEADERSHIP AWARD
2008 was awarded by Amity Business School, Amity University for best H R practices (Retail)
in the year.

11
VISION, MISSION, GOAL:
Vision: Be the trend setter in the field of healthy and tasty eating to achieve a sustainable growth.
This will bring about an overall upliftment of the Organization, its people and the society.
Mission: Review, recreate and rediscover the trend of healthy eating and innovate and invent
fresh new methods to nourish and delight everyone we serve.
Goal: To provide our customers perfect taste and quality in best of packaging.
Our Vision is to:
 achieve continuous and sustainable growth in the business, within India and
abroad, organically and inorganically;

 strengthen leadership in traditional snack items, Indian sweets and attain leadership
in western snack items; and

 keep innovating new quality products and delight consumers by offering wide range
of quality food products at competitive rates.

Our Mission is to:

 make available authentic, tasty and quality vegetarian food products made as per
global standards at reasonable cost, in India or abroad;

 remain ahead of competitors through product-innovation, adopting new

technologies and achieve optimum cost of production;

 always abide by law and care environment;

 provide a friendly working environment that attracts best talent and offers
opportunity to our employees to excel and build career;

 provide growth opportunity to all stakeholders including Stockists, distributors,

retailers, suppliers, etc.;

 be a debt free company, as far as possible;

 Enhance shareholders net worth; and

 Contribute for social causes (Return to society).

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 COMPANY FACTS:
 Haldiram’s began as a tiny shop in Bikaner.

 In1982, it has set up a shop in Delhi.

 Presently, $ 4 million brand and is a familiar sight not only in India, but also on shelves
across USA, UK, and the Middle-East.

 Presently, company has 20% share in organized market.

 It enjoys 8% market share overall, with a turnover of around 30 million.

 Through hard work, complete dedication, uncompromising quality, - ‘HALDIRAM’

became a part of each family.

GROWTH IN INDIA
EARLY 90’s – spilt of 3 units
1990 – manufactures unit with retail outlets.
1995 – restaurant in Delhi.
1997 – unit for Namkeens.
1999: – started operating as separate entities. – competition
Among themselves for market shares.

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 LITERATURE REVIEW
A literature review is a text written by someone to consider the critical points of current
knowledge including substantive findings as well as theoretical and methodological
contributions to a particular topic. Literature reviews are secondary sources, and as such, do
not report any new or original experimental work. Also, a literature review can be interpreted
as a review of an abstract accomplishment.
Drucker 1973 “Strategic marketing as seen as a process consisting of: analyzing
environmental, market competitive and business factors affecting the corporation and its
business units, identifying market opportunities and threats and forecasting future trends in
business areas of interest for the enterprise, and participating in setting objectives and
formulating corporate and business unit strategies. Selecting market target strategies for the
product-markets in each business unit, establishing marketing objectives as well as
developing, implementing and managing the marketing program positioning strategies in
order to meet market target needs”.
Hart & Stapleton 1977 " a statement in very general terms of how the marketing
objective is to be achieved, e.g. acquiring a competitive company, by price reductions, by
product improvement, or by intensive advertising. The strategy becomes the basis of the
marketing plan"
Lambin 1977 “The role of strategic marketing is to lead the firm towards attractive
economic opportunities, that is, opportunities that are adapted to its resources and know-how
and offer a potential for growth and profitability”.
Baker 1984 “The establishment of the goal or purpose of a strategic business unit and the
means by which it is to be achieved through management of the marketing function".
Cravens 1986 “understanding the strategic situation confronting an organization is an
essential starting point in developing a marketing strategy”
Hamper & Bough 1990 “Although definitions for the term vary, we define marketing
strategy as a consistent, appropriate and feasible set of principles through which a particular
company hopes to achieve its long-run customer and profit objectives in a particular
competitive environment”.
Aramario & Lambin 1991 “ although marketing has basically a strategic conception of
the selling activity, we use to distinguish between strategic marketing and operational
marketing, depending on long term or short-term objectives. Strategic marketing starts in
thoughts about current situation of the company and situational analysis and possible
evolution of the markets and the environment, with the goal of detecting opportunities which
can establish objectives”.

14
Kotler 1997 “the selection of target markets, the marketing mix and the marketing
expenditure levels” ...... “The marketing strategy is the way in which the marketing function
organizes its activities to achieve a profitable growth in sales at a marketing mix level” “A
marketing strategy may be defined as a plan (usually long term)

McDonald 1999“the term “marketing strategy” reflects the company’s best opinion
to how it can most profitably apply its skills and resources to the marketplace. It is inevitable
broad in scope. Marketing strategies are the means by which a company achieves its marketing
objectives and are usually concerned with the 4 P’s”.
Jain 2000 “Strategic marketing means looking at the whole of a company’s portfolio of
products and markets, and managing the portfolio to achieve the company’s overall goals”
Bradley 2003 “A marketing strategy consists of an internationally integrated but externally
focused set of choices about the organization addresses its customers in the context of a
competitive environment.”
Schnaars 1991 “There is no unified definition upon which marketers agree. Instead, there are
nearly as many definitions of it as there are uses of the term. Clearly, marketing strategy is a
commonly used term, but no one is really sure what it means”.
Bradley 1991 "the strategic marketing process, therefore implies deciding the marketing
strategy based on a set of objectives, target market segments, positioning and policies".
Camara 1995“Strategy which defines the general principles for reaching objectives related to
the specific SBU’s and target markets. It contains the main directives of the marketing
expenditure, marketing actions, and resource allocation in this area. It includes decisions like:
segmentation strategies, positioning, communication. The definition of marketing strategies
referring to the marketing plan: it is one of the sections which integrate the marketing plan and
its own objective is to present an action plan which will be utilized to reach the marketing plan
objectives.

15
 OBJECTIVE AS FOLLOWS
 By specifying what resources should be allocated to marketing?
a

 By specifying how these resources should be used to take advantage of opportunities

which are expected to arise in the future. “A marketing strategy would consist of the
following:
 Identifying markets and customers’ needs in those markets.
 Planning products which will satisfy the needs of these markets.
 Organizing marketing resources, so as to match products with customers in the most
efficient and effective way possible, i.e., so as to maximize customer satisfaction and the
organizations profits or sales revenue. (Or whatever its objectives are!) at the same time”

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 RESEARCH METHODOLOGY

DEFINATION OF RESEARCH METHODOLOGY

Research refers to any original and systematic investigation undertaken in order to increase
knowledge and to establish facts and principles. It is an organized and systematic activity and may
lead to new and improved insights, development of new products and processes. Thus, research is an
organized and systematic way of finding answers to questions or finding solutions to problems.
Research is said to be systematic because, it involves the following of definite set of steps in order to
arrive at some conclusion.

Types of Research
1.DESCRIPTIVE
It includes surveys and fact finding enquires. Main aim is to describe the state of affair as it is
existing at present. The researchers have no control over variable. They can report what has
happened or what is happening. It is also known as Ex Post Facto.

DATA COLLECTION SOURCES

The collected data should be appropriate and adequate, hence to be collected by two methods i.e.
primary and secondary.

Primary data: -

Primary source of information will be Mr. K Goyal, Sales Manager Haldiram’s. He gave me
insights into various issues such as marketing mix of Haldiram’s etc. Lot of other people were
contacted such as Haldiram’s distributors, shop keepers etc.

Haldiram’s. He gave me insights into various issues such as marketing mix of Haldiram’s etc.
Lot of other people were contacted such as Haldiram’s distributors, shop keepers etc.

Secondary data: -

Secondary source of information was internet and various other articles in magazines, pamphlets

17
etc.

These were some of the sources through which up-to-date and relevant data was collected. It is
one of the best methods to collect data because of economy in terms of time and money.

Secondary data was collected from text books, journal.

Tools analysis
Observation and descriptive survey methods used to collect the data about the features,
expectations, satisfaction, problems etc. the customers.

Project Design
The tool used for data collection in this project is SECONDARY DATA:
The secondary data tools used in the project are books and internet. I refused to various articles
and data on internet. The founding’s of other people were also used to achieve appropriate data.
The secondary data thus collected helped to get refined and reliable data. This Project report is
made on the basis of secondary data.
SAMPLING DESIGN
Sampling procedure refers to the procedure by which the respondents should be chosen. In order to
obtain a representative sample, convenience- sampling method has been used in this study without any
stratification to obtain a uniform size of respondents.

SELECTION OF SAMPLE
Sample can ideally be selected as percentage of total population of respondents to increase the
accuracy and reliability of the sample. Hence, a sample size of 150 respondents was appropriate
to keep sample accurate as well as manageable.

SAMPLING UNIT
The unit refers to the definitions of the particular person who is to be survey. In this study the
unit is the respondents, which are operating.
SAMPLING SIZE
The present study was conducted on a sample size of ‘150’

18
 METHODS OF DATA COLLECTION

PURPOSE OF QUESTIONNAIRE
They permit respondents time to consider their responses carefully without
interference from, for example, an interviewer.
Cost. It is possible to provide questionnaires to large numbers of people
simultaneously.
Uniformity. Each respondent receives the identical set of questions. With
closed-form questions, responses are standardized, which can assist in
interpreting from large numbers of respondents.
Can address a large number of issues and questions of concern in a relatively
efficient way, with the possibility of a high response rate.
Often, questionnaires are designed so that answers to questions are scored and
scores summed to obtain an overall measure of the attitudes and opinions of
the respondent.
They may be mailed to respondents (although this approach may lower the
response rate).
They permit anonymity. It is usually argued that anonymity
increases the rate of response and may increase the likelihood that responses
reflect genuinely held opinions.

19
 DATA ANALYSIS AND INTERPERATION

1.AGE

15-20 5
21-25 15
26-30 1
ABOVE 30 YEARS 0

2. EXPERIENCE

20
 1 YEAR 18
MORE THAN 5 YEARS 2
MORE THAN 10 YEARS 1
MORE THAN 15 YEARS 0

3. MARTIAL STATUS

MARRIED 3
UNMARRIED 18

4. How would you describe your preferences for socializing during break?

21
 STRONGLY PREFERLY SOLTIUDE 4
PREFER SOLITUDE 5
NEUTRAL 3
PREFER SOCIALISING 9

5. When attending workplace events, How energized do you feel afterward?

NOT ENERIZED 1
SLIGHLTLY ENERGIZED 5
MODERATLEY ENERGIZED 11
VERY ENERGIZED 5

22
6. How comfortable are you with initiating conversations with new colleagues?

VERY COMFORTABLE 8
UNCOMFORTABLE 3
NEUTRAL 2
COMFORTABLE 8

23
7. Do you prefer working independently or as part of a team?

STRONGLYPREFER INDEPENDENTALLY 5
PREFER INDEPENDENTALLY 3
NEUTRAL 5
PREFER AS PART OF TEAM 8

8. How often do you consider the opinions and feelings of a colleagues in team projects?

ALWAYS 12
OFTEN 6
SOMETIMES 2
RARELY 0
NEVER 1

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 9. How comfortable are you in providing constructive feedback to your peers?

VERY UNCOMFORTABLE 6
UNCOMFORTABLE 3
NEUTRAL 2
COMFORTABLE 10

10. In resolving conflicts, how likely are you to find a compromise that benefits all
parties?

VERY UNLIKELY 1
UNLIKELY 1
NEUTRAL 7
LIKELY 12

11. To what extent do you prioritise maintaining a harmonious work environment?

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 NOT A PRIORITY 3
LOW PRIORITY 2
NEUTRAL 7
HIGH PRIORITY 9

12. How willing are you to explore new approaches and idea in solving work-related
challenges?

NOT WILLING 1
SLIGHTLY WILLING 4
MODERATELY WILLING 8
VERY WILLING 8

13. How do you feel about embracing change in work processes and methodologies?

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 STRONGLY RESIST 5
RESIST 6
NEUTRAL 6
EMBRACE 4

14. How often do you actively seek out new learning opportunities to enhance your

skills?

RARELY 3
OCCASIONALLY 4
SOMETIMES 7
OFTEN 7

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15. In team discussion how open you to diverse thoughts and perspectives.

NOT OPEN 2
SLIGHTLY OPEN 2
MODERATELY OPEN 8
VERY OPEN 9

16. How frequently do you set ambitious goals for yourself in the workplace.

OCCASIONALLY 4
SOMETIMES 5
OFTEN 8
RARELY 4

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17. When faced with unexpected changes, how well do you adapt to new processes.

VERY POORLY 1
POORLY 2
NEUTRAL 11
WELL 7

18. How organised are you in planning and structuring your daily work tasks?

NOT AT ALL 8
SLIGHTLY 2
MODERATELY 4
VERY 7

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19. How often you find yourself worrying about work-related issues, even after working
hours?

30
 ALWAYS 5
OFTEN 5
SOMETIMES 8
RARELY 2
NEVER 1

20. When red with challenging tasks, how likely are you feel anxious or stressed?

NOT LIKELY AT ALL 3

SLIGHTLY LIKELY 10
MODERATELY LIKELY 4
VERY LIKELY 4

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 CONCLUSION AND RECOMMENDATION
The market is clogged with dominant players such as Frito-Lay India, PepsiCo’s
snack foods arm, which has almost brought in a snack-chip revolution in the
country, Haldiram’s and the Delhi-based snack-food-retailer Bikanervala
Foods Pvt. Ltd. etc. Even the dairy major Mother Dairy has a presence in the
category. With the entry of companies such as ITC and HUL into this industry, it is
getting tough for companies such as Haldiram’s who till now have not paid serious
attention to its branding activities.
Increased media exposure, ever increasing purchasing power of the target audience
coupled with their desire to spend more on eating out due to lifestyle changes will
fuel the demand for snack food items and only those companies which have a
considerable share of voice and space in the market will be able to survive.
Haldiram’s has the capability of meeting these demands and only requires a certain
revision in its strategies to be able to do so successfully, which it already has begun
to consider.
There is high awareness level for different Haldiram’s products amongst the
retailer. Market share of Haldiram’s namkeen is more than double of its
competitors.

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