HAND OUTS Quarter 2 - WEEK 1 To 8 - TLE 10
HAND OUTS Quarter 2 - WEEK 1 To 8 - TLE 10
HAND-OUTS
IN
T.L.E. 10(COMPUTER)
QUARTER 2-WEEK 1&2
LEARNING OBJECTIVES:
At the end of the lesson, you should be able to:
1. Define what Desktop Publishing is.
2. Enumerate the different things that Desktop Publishing can do.
3. Explain the steps and procedures when using the Desktop Publishing Software.
INFORMATION SHEET
PRE ASSESSMENT
To test your prior knowledge on Desktop Publishing, answer the Pre Assessment below. This
will give you an idea of the lessons that you will come across within this subject.
A. Directions: In your activity notebook, answer the following questions to
test your understanding on Desktop Publishing.
1. What is Desktop Publishing?
Navigation
Pane
Rulers Guides
Ruler
The Page Navigation pane allows you to view and work with the pages in your publication. You
can add, delete, rearrange, and duplicate pages in the Page Navigation pane. You can also
organize your pages into Sections.
The Ribbon
The Ribbon contains multiple tabs,
each with several groups of commands.
Some tabs, like "Text Box Tools" or "Picture
Tools," may appear only when you are
working with certain items like text boxes or images. Figure 6:
The Ribbon
Viewing Tools
Publisher offers a group of viewing tools
to help you control the layout of your text,
images and objects on the page. These
viewing tools are for your editing purposes
only.
They can be turned on and off and
will not appear in your printed publication.
To access and choose viewing tools, select the View tab and locate the Show group. Click
the checkboxes of the various view options to turn them on and off.
Figure 7: Viewing Tools
Figure 12:
Customizable
Guide To Add
Green Guides:
2
3
4
5
6
7
8
Process
Try to explore the Desktop Publishing software to familiarize yourself with the different tools
to be used in doing creative designs.
Do the following to test your understanding
1. Open Publisher on your computer. A new blank publication will be created. (You'll need to
exit Backstage view to view it.)
2. Click through all of the tabs and notice how the Ribbon options change.
3. Try turning on and off various viewing tools.
4. Add a green guide.
5. Return to Backstage view to view your publication info.
6. Close Publisher without saving the publication.
SKILL TEST:
ACTIVITY 1: IDENTIFY!
Directions: Identify what is being described. Write only the letter of the correct answer.
a. Boundaries b. Publisher Window c. Desktop Publishing d. Rulers
e. Desktop Publishing Software f. Quick Access Toolbar g. Page Navigation Pane
h. The Ribbon i. Viewing Tools j. Guides
_____1. It is the process of using the computer and specific types of software to combine text and graphics
to produce documents such as newsletters, brochures, books, Web pages and many other printed documents.
_____2. It doesn't work in the same way as word processing software. It is also different from graphics
software.
_____3. This is the area to place the objects that make up your publication. It is either textual or graphical in
nature.
_____4. These are thin lines that help you align various objects
_____5. It lets you access common commands, no matter which tab you are using in the Ribbon. By default,
it shows the Save, Undo, and Redo commands.
_____6. It allows you to view and work with the pages in your publication. You can add, delete, rearrange,
and duplicate pages.
_____7. It contains multiple tabs, each with several groups of commands. Some tabs, like "Text Box Tools"
or "Picture Tools," may appear only when you are working with certain items like text boxes or images.
_____8. You can use these to the left and top of your publication to help you line up text, images and other
objects and get a clearer idea of exactly where those objects will appear on the printed page.
_____9. It helps you control the layout of your text, images and objects on the page. These tools are for your
editing purposes only.
_____10. These are dark blue dashed borders that appear around your objects. These can also be useful
when you are aligning objects or wrapping text.
ACTIVITY 2: RE-ARRANGE!
Directions: Arrange the following steps and procedures when working with Desktop Publishing
software. Write 1 as the first step, 2, 3, and so on.
_____1. Format your text. _____6. Place your text in your document.
_____2. Have a plan, make a sketch. _____7. Print your project.
_____3. Apply the rules of desktop publishing. _____8. Tweak your graphics placement.
_____4. Pint a draft and proofread it. _____9. Place your graphics in your document.
_____5. Up you document. _____10. Choose a template.
References:
1. Information and Communication Technology(ICT)
Technology and Livelihood Education(TLE) K to 12 TLE modules
HAND-OUTS
IN
T.L.E. 10(COMPUTER)
QUARTER 2-WEEK 3&4
LEARNING OBJECTIVES:
At the end of the lesson, you should be able to:
1. Understand the common task in MS Publisher.
2. Enumerate the different things that MS Publisher can do.
3. Understand the different things that MS Publisher can do.
Text Basics
In order to use MS Publisher, you must have the knowledge in using the Microsoft Word
application. If you find yourself having trouble working with text in Publisher, review your Word
course, especially the following lessons:
Text Basics - Reviews basic topics like inserting, deleting, copying, and moving text
Formatting Text - Includes text formatting tasks like changing font style, size, and color
Checking Spelling and Grammar - Presents tools you can use to proofread your text
Working with Lists - Guides you through creating and formatting lists
Line and Paragraph Spacing - Explains how to adjust spacing
II. WORKING WITH TEXT BOXES
In Publisher, text is contained in text boxes, which are blocks of text that you can place on the page. When
you create or select a text box, the Text Box Tools tab will appear on the Ribbon. On this tab are commands
that let you adjust and format your text box and the text it contains.
The Ribbon
Insert a Text Box:
1. On the Ribbon, select the Insert tab and locate the Text group.
2. Click the Draw Text Box command.
3. The cursor will turn into a crosshairs . Click anywhere on your publication and drag your
mouse to create the text box
4. You can now start typing inside the text box.
III. WRAPPING TEXT
If you place a text box near an image or another object, you may notice that the text is
overlapping with the object or doesn't appear exactly where you want it, to fix this problem you'll
need to change the object's text wrapping settings.
IV. WRAPPING TEXT AROUND THE OBJECT
1. Select the object, then click the Format tab that appears on the Ribbon.
2. Locate the Arrange group and click the Wrap Text drop-down command.
3. Select the desired wrap option. The text will adjust based on the option you have selected
4. If necessary, reposition the object and adjust the image until the text wraps correctly.
If you can’t get your text to wrap the way you wish, click the Wrap Text command and
select More Layout Options from the menu. You can make more precise changes in the
Advanced Layout dialog box that appears.
V. CONNECTING TEXT BOXES
As you work with text boxes, you might find that a text box
isn't large enough to contain all of the text you want to include.
When you run out of room for text, you can use the Link command
to connect text boxes. Once two or more text boxes are
connected, text will flow or continue from one text box to the next.
Connect to a New Text Box
1. Select your text box.
2. Click the Text Box Tools Format tab and locate the Linking
group.
3. Click the Create Link command.
4. The Link icon will appear in place of your cursor. Click the spot on your publication where you
would like to add the linked text box.
5. Continue typing your text. Any text that overflows from the original text box will now appear in
the connected box.
VI. MODIFYING TEXT BOXES
The Text Fit options allow you to format text boxes that automatically adjust font or text box size
to get a good fit. There are four text fit options that you can apply to any text box:
Best Fit, which makes the text larger or smaller to fit the text box.
Shrink Text on Overflow, which automatically shrinks the font size when the text box has
no room for additional text.
Grow Text Box to Fit, which automatically enlarges your text box based on text size and
length.
Do not Autofit, which makes no automatic changes to your text or text box size. This is the
default option.
For instance, if your text box is too small for your text, you may apply Shrink Text on
Overflow or Grow Text Box to Fit.
On the other hand, if you have a certain amount of space for your text box and want your text
to fill the entire area, you may select Best Fit.
To modify text fit, select the text box, then click the Text Fit drop-down command in the
Text group of the Text Box Tools tab. Select the desired option.
SKILL TEST:
Title of the Activity: ACTIVITY 1: LET’S MATCH!
Directions: Match the words in Column A with the right description in Column B. write only the
letter of the correct answer.
COLUMN A COLUMN B
_______1. Text basics A. Guides you through creating and formatting lists
________2. Formatting Text B. Basics like inserting, deleting, copying and moving texts.
________3. Checking Spelling and C. How to adjust spacing
Grammar D. Tools you can use to proofread your text
________4. Working with Lists E. Tasks such as changing font style, font size and font color
________5. Line and paragraph F. makes no automatic changes to your text or text box size. This is the
Spacing default option
_______6. Text Fit G. it automatically enlarges your text box based on text size and length.
_______7. Best Fit H. It makes the text or smaller to fit the text box.
_______8. Shrink Text on Overflow I. This option allows you to format text boxes that automatically adjust
_______9. Grow Text Box to Fit font or text box size to get a good fit.
______10. Do not Autofit J. It automatically shrinks the font size when the text box has no room for
additional text.
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
13 | P a g e
Stylistic Sets- lets you choose between various embellishments for your fonts, usually in the
form of exaggerated serifs or flourishes.
Publisher offers a number of tools to help you arrange and order your objects. These tools work
for any object, and can help you lay out your pages quickly and precisely.
Aligning
You can click and drag objects to align them manually, but this
can be difficult and time-consuming. Publisher includes several
commands that allow you to align your objects quickly and
precisely. Objects can be aligned to each other or to the page.
To Align Two or More Objects:
1. Click and drag your mouse to form a selection box
around the objects you want to align. All of the objects will
now have sizing handles to show that they are selected.
2. Click the Format tab and locate the Arrange group.
3. Click the Align drop-down command.
4. Select one of the six alignment options.
5. The objects will align to each other based on the option that you have selected.
To Align Objects to the Page:
1. Select the object or objects you want to align.
2. Click the Format tab and locate the Arrange group.
3. Click the Align drop-down command.
4. Select one of the six alignment options.
NOTE: The objects will align to the page based on the option that you
have selected
Grouping
At times you may want to group multiple objects
into one object so that they will stay together if they are
moved. This can be easier than selecting all of the objects
every time you want to move them.
To Group Objects:
SKILL TEST:
ACTIVITY 1: IDENTIFY!
Directions: Identify what is being described. Choose the letter of your answer below.
A. DROP CAP E. TEXT BOX I. SWASH
B. NUMBER STYLE F. TEXT FIT J. STYLISTIC ALTERNATES
C. LIGATURES G. TEXT WRAPPING
D. STYLISTIC SETS H.TYPOGRAPHY COMMANDS
_____1. It embellishes capital letters.
_____2. It offers alternate versions of specific letters such as g.
_____3. This is where texts are placed. This can be place anywhere on the page.
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
17 | P a g e
_____4. If you place a textbox near an image or another object, you may notice that the text is overlapping
with the object or doesn’t appear exactly where you want it, to fix this problem you’ll need to change the
object’s ________________ settings.
_____5. It is a command to connect text boxes. Once two or more text boxes are connected, text will flow or
continue from one text box to the next.
_____6. It allows you to format text boxes that automatically adjust font on text box size to get a good fit.
_____7. It enlarges the first letter of the selected text.
_____8. It lets you choose between four different styles for number spacing and alignment.
_____9. It lets you choose between various embellishments for your fonts in the form of exaggerated serifs
or flourishes.
_____10. It connects certain combination of letters to make them easier to read.
_____1. To get picture to fit well on the page, you may have to adjust it by resizing, cropping
and rearranging it.
_____2. Publisher offers a number of tools to help you arrange and order your objects.
_____3. You can click and drag objects and align them manually and easily
_____4. The objects will align to each other automatically without selecting any options.
_____5. Grouping can be easier than selecting all of the objects every time you want to move them.
_____6. Publisher gives you the ability to arrange objects in a specific order.
_____7. Ordering is not important when two or more objects overlap, as it will not be determined which
objects are in the front or the back.
_____8. If you want to move an object behind or in front of several objects, it is usually faster to bring to
front or send it back rather than clicking the ordering commands multiple times.
_____9. Publisher will display pictures that meet your search terms. When you have found a picture you
wish to use, click it.
_____10. You can find the Table command inside the Insert Tab.
HAND-OUTS
IN
T.L.E. 10(COMPUTER)
QUARTER 2-WEEK 5&6
LEARNING OBJECTIVES:
Introduction
In the previous lesson, you learned about planning and designing a
publication. With that knowledge, you're now ready to create a new
publication.
If the desired page size is not included in the drop-down list, select more Page size options
To Change Page Orientation:
1. On the Ribbon, select the Page Design tab and locate the Page Setup group, then click
the Orientation drop-down command.
2. Select Portrait orientation to make your publication
taller than wide, or Landscape to make it wider than
tall.
3. Your publication's page orientation will be changed.
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
20 | P a g e
Depending on the template you choose, changing the page orientation may have a negative
effect on your presentation. While some templates work equally well in both orientations, others
do not. Page orientation option
Changing or Adding a
Template
If you create a publication
from a template and later
decide that the chosen
template doesn't quite suit
your needs, you can always
change it. You can also
apply templates to
publications that were originally created from blank pages.
To Apply a New Template to an Existing Publication
1. On the Ribbon, select the Page Design tab and locate the Template group.
2. Click the Change Template command.
The template
option
command
Creating a simple greeting card in Microsoft Publisher is easy to do, especially if you use one of the
included templates as a starting point. Customize the design to reflect your preferences and the personality
of the person you're giving the card to. https://www.lifewire.com/micrsoft-publisher-2010-4086381
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
21 | P a g e
Front
The cover or front of the card may be a photo, text only, or a
combination of text and images. The front of the card is what initially
grabs attention and sets the tone (funny, serious, romantic, playful)
for the card.
Inside Message
Some greeting cards are blank inside, and you write a personal
message. Others might proclaim "Happy Birthday" or "Season's
Greetings!" There could be a poem, quotation, or the punchline of a
joke that began on the front. The inside of the card might repeat
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
22 | P a g e
graphics from the front or have other images. The inside message typically appears on the right-hand side
of the open side-fold card with the left side blank. On a top-fold card, the interior content generally is on the
bottom panel.
Additional Inside Panels. Rather than the standard folded card with a front cover and message
inside, some greeting cards incorporate multiple panels folded like a tri-fold brochure. They might
have accordion folds or gatefolds to accommodate more text and images.
Additional Inside Pages. Some greeting cards can be like small booklets to present an extended
message or tell a story. Some greeting cards are made with computer software and printed
on letter-size paper folded to create a quarter-fold card so that all printing is on one side of the
unfolded sheet of paper.
Back
On commercially-produced greeting cards, the back of the
card is where you'll find the name of the greeting card
company, logo, copyright notice, and contact information.
When making your own greeting cards, you might want to
include your name and date or a personal stamp or logo. It
could also be left blank.
Optional Parts
Flaps/Windows. Greeting cards of any size may
have die-cut windows with or without flaps that
conceal/reveal portions of the inside of the card.
Pop-Ups/Tabs. Some greeting cards might have
pop-up elements or tabs that the recipient pulls to
reveal a message or cause parts of the card to
move.
Embellishments. Greeting cards created by hand or on the computer might have ribbon, charms,
glitter, or other items that aren't part of the paper card.
Sound. Some cards incorporate sound using a built-in mechanism that plays music or speaks when
the recipient opens the card.
RUBRICS:
https://shakilahidayah.weebly.com/uploads/2/0/3/8/20388369/rubric_for_invitation_cards.pdf
Exceeds
Meets Standard Below Standard
Standard
(3 Points) (1 Point)
(5 Points)
Text complements and Text is appropriate for Text does not match the holiday,
strengthens the the holiday, colors, or colors, or images on the card.
Text & Language
holiday, colors, and images on the card.
images on the card.
There is a strong Colors are appropriate Colors do not make sense with the
connection between for the holiday, text, or holiday, text, or images on the card.
Colors & Images the colors on the card images on the card.
and the holiday, text,
and images.
The card shows The card shows The card shows sloppy or hurried
conscientious, careful thoughtful work. work.
Quality
work and attention to
detail.
The project shows The project shows The project shows moderate
Creativity excellent creativity in average creativity in creativity in design.
design. design.
SKILL TEST:
Title of the Activity: ACTIVITY 1: I CAN DO THAT!
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
23 | P a g e
Requirements:
1. PAGE 1 – FRONT PAGE
Key in the “HAPPY BITHDAY” text and add Photos or Graphics
2. PAGE 2 – INSIDE PAGE 2 (Put or add Graphics)
3. PAGE 3 -- INSIDE PAGE 3 (Name or the recipient, Your Message and your Name)
4. PAGE 4 – BACK PAGE 4 (Graphics or Photos, Complete Name, Grade & Section)
Note: You can use old colourful magazine cut-outs in designing your “Birthday Card”
Title of the Activity: ACTIVITY 2: I CAN DO THAT!
Directions: Create a QUARTER-SHEET TOP Fold CHRISTMAS Card in a 8.5”x13.0”
Requirements:
1. PAGE 1 – FRONT PAGE
Key in the “MERRY CHISTMAS” text and add Photos or Graphics
2. PAGE 2 – INSIDE PAGE 2 (Put or add Graphics)
3. PAGE 3 -- INSIDE PAGE 3 (Name or the recipient, Your Message and your Name)
4. PAGE 4 – BACK PAGE 4 (Graphics or Photos, Complete Name, Grade & Section)
Note: You can use old colourful magazine cut-outs in designing your “VALENTINE Card”
REFERENCES:
Week 3&4
1. Information and Communication Technology(ICT)
Technology and Livelihood Education(TLE) K to 12 TLE modules
2. http://www.gcflear.org/word2010/2
Week 5&6
1. https://www.lifewire.com/micrsoft-publisher-2010-4086381
2. https://www.lifewire.com/parts-of-a-greeting-card-1077348
3. https://shakilahidayah.weebly.com/uploads/2/0/3/8/20388369/rubric_for_invitation_cards.pdf
4. https://tinyurl.com/y4csy9qk
5. https://tinyurl.com/y3y7sl35
6. Information and Communication Technology(ICT)
Technology and Livelihood Education(TLE) K to 12 TLE modules
HAND-OUTS
IN
T.L.E. 10(COMPUTER)
QUARTER 2-WEEK 7&8
LEARNING OBJECTIVES:
At the end of the lesson, you should be able to:
1. Explore and understand the MS Publisher.
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
24 | P a g e
2. Design a new template by modifying page layout, applying and adding, deleting and rearranging
pages a publication using MS Publisher.
3. Create a brochure in MS Publisher using either a template or a blank page.
A brochure is a great piece of marketing material that provides potential customers with something
tangible in a digital world. A glossy, four-color brochure with beautiful photos and persuasive writing can be
just the thing to make your products fly off the shelves. A brochure can do multiple things: introduce your
company to potential prospects, explain products in more detail or offer a sampling of numerous products
to entice a customer. By creating a brochure with concise and engaging content from copy to pictures, you
can boost sales and engage customers.
Don't ignore the basics when creating a brochure; it should include standard information, such as
company name, at least two types of contact information, a logo and tagline. It should also include a
headline on the front and two or three brief items outlining benefits your organization can provide.
PART I:1-Get specific. A brochure is a valuable, tangible piece of marketing material that is ultimately
used to sell. Unlike a website, you have a limited amount of space on which to provide information. When
writing a brochure be specific with what you are selling. [1]Don’t try to cover too many topics in one
brochure. While a brochure can be used to highlight your overall offerings, it's often good to have multiple
brochures. You should have a brochure for each individual product or service.
For example, if you’re a company that builds beautiful custom rooms in people’s homes, like kitchens,
bathrooms, living rooms, you may have more success in your brochure if you only cover one room.
Instead of offering a lot of broad information, you want your brochure to focus on one topic. Perhaps you
write one brochure on only kitchens. Get specific to one room so you can explain every detail from the type
of tile you offer to the colors of the cabinet handles.
2-Put yourself in your readers’ shoes. Pretend you’ve come across your own brochure. When looking at
the front ask yourself what kind of information you would want to find inside. Write down and answer any
questions you may have. You can use these in your brochure.
Identify your target audience. You want to think about where people will pick up this brochure. Who these
people are. Are you writing your brochure to an individual consumer who is looking for a product or
service? Or are you writing your brochure for a team of investors and board members?
Your voice and tone and even the information you provide will be different based on who is going to be
reading your brochure.
3-Stress the benefits of your product. Instead of just providing an overview of the basic features, you
want to focus on a specific topic that lets you get detailed. Features describe the product or service;
benefits describe how the features will help the reader.
Consider including an FAQ section of common questions that you’ve gotten before and provide answers.
Your brochure is a product someone will take away. Therefore, you need to provide enough relevant
information quickly and effectively. Your brochure will serve as a salesperson of sorts.
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
25 | P a g e
4-Exclude any information that’s not relevant. You won’t be able to fit everything you might want to say
into one brochure. Since you have limited space, it’s important to remember that not all your information is
relevant. Leave out information that doesn’t directly impact the main product or service.
Leaving out information doesn’t necessarily mean leaving out core marketing materials. You should still
include your company’s logo or image, a blurb about the company, and a section on where to find more
information and who to contact.
For example, if you are writing a brochure on designing custom kitchens, you don’t need information on
what you can do in other rooms. You may simply want to include in your about section the other rooms you
offer. Don’t waste space going into detail on those rooms in this brochure.
PART 2
1-Choose a layout. Brochures come in many
styles and layouts. The most common is the tri-fold
brochure. However, you should free to choose a
different layout depending on the information you
are providing.
Now that you have a topic narrowed down, you
can begin writing copy. Pay attention to how many
sections you need. Create an outline to help you
discover how much room you'll need.
In a typical tri-fold brochure, a piece of landscape
paper is divided into 6 sections. Sections 2, 3,
and 4 are your inside sections and usually
contain the most valuable information. Section
2 is the inside flap and usually contains broad
information with questions and answers. This information compels the reader to believe that the product will
be the answer to any problems the reader has. Sections 3, and 4 typically expand and go deeper. These
sections explain the information, affirming the reader that a solution is contained within your brochure. [2]
Section 1 is the front cover. This area entices readers to pick up your brochure. It often depicts an image
that conjures up positive feelings. The aim of your front flap is to make the reader open your brochure.
There should also be a line or two of copy that promises the reader a benefit.
Section 5 is the back flap and usually contains testimonials and coupons.
Section 6, which is the middle back third, usually contains contact information like a phone number,
website, and map.
There are plenty of folding types and layouts when it comes to brochures. [3] Some brochures are more
like books or pamphlets. Some include inserts or cutouts. Don’t feel like your brochure has to be a typical
tri-fold. The organization of information is essentially the same whatever your layout. The front is used to
depict a lifestyle that can be achieved by the product or service within the brochure. The next pages contain
answers and offers. And the last sections provide incentives to move forward and contact information.
2-Capitalize your real estate. Whatever style or layout you choose, you need to make the most of the
physical space. This means finding a balance between words and images.
While your copy provides readers with valuable information, you don’t want to fill entire pages or sections
with blocks of text. No one will read your brochures if you write too much. This is where pictures and graphs
help you.
Don’t make your text size smaller to
accommodate more words. If you can’t fit
what you want to say on a page or section,
you’re saying too much.
Pictures and graphs are a great visual way
to provide valuable information. You can
also include little blurbs of text that explain
a photo or graph.
3-Use the front cover or panel to entice readers. Your front cover is what will get people to pick up your
brochure. An eye-catching photo or graphic is more effective than a bunch of text.
Use a photo that showcases the product or service you are selling.
Depict people enjoying your products or services. Along with a great photo, be sure to include text that
speaks directly to the reader. Ask a question or state a benefit that someone picking up your brochure will
want.
A tagline and a line or two of text on your cover give readers enough information to pick up your brochure.
It also creates just enough mystery to entice readers to flip to the next page or section.
4-Break up information by sections. On the inner panels, use headings to break up long blocks of text. Brochures
have limited space and you don’t want to use up all the space with long blocks of text.
Too much text looks intimidating to the reader. Instead of long paragraphs or sections, keep sections and sentences
short. Bulleted or numbered lists further separate the text and make information easy to digest. These elements will
also bring the readers’ eyes into the brochure. [4]Use bold headers to separate sections and break up your brochure.
Provide different types of content and information for different sections. If you talk about appliances in one section
of your custom built kitchen brochure, use another panel or section to showcase another aspect of your offerings
like lighting or cabinets. Breaking up your brochure into sections allows readers to compartmentalize information.
Sections help the flow of information and keep readers interested without getting overwhelmed.
PART 3
1-Speak directly to your readers. Address the reader as “you” to establish a relationship with the reader. Making
your copy personal creates a relationship between you and your customer. [5]Talking directly to the reader as an
intelligent person will help to keep your potential customers interested. Your brochure should begin and end with
your customer. Before you get into the meat of your brochure explaining all the great things you offer, you should
entice your customer by answering questions and overcoming potential objections.
Focus your content on providing information which sells your features through benefits. Cite real-world examples or
case studies. Aim to answer the question of how your customer will benefit from your product or service.
2-Keep your brochure content focused. Your goal is to keep earning your reader’s focus and attention. Cater your
content to the type of reader you are hoping to attract with your brochure.
If you’re writing a brochure to generate leads include info that prospects don’t know about your company. Give a
brief blurb on the history of your company and why you are different and better than the competition.
However, if your brochure is a sales closer your customers already know your company’s history. Don’t bore readers
with information that gives a potential customer a reason to stop continuing on to the next section.
Keep the content relevant to your brochure’s purpose. But also brief enough to not run out your reader's interest.
[6] Your content should highlight the benefits of what you are offering, not just features. Instead of only providing
content that shows your product, include a lifestyle atmosphere. Show how your product will benefit your
customer’s life. You can do this with pictures and copy that show people enjoying your product. Explain why current
customers are satisfied. Leave boring specifics out. In your brochure, your readers don’t need to know right away
every small detail of how you build a custom kitchen. Your readers will benefit more from how your premiere
craftsmanship and design expertise creates reliable products and the right atmosphere.
3-Use testimonials. Get quotes from satisfied customers to include in the brochure. Be sure to include the
customer’s full name, as well as any other relevant information that helps to make the testimonial seem legitimate.
Testimonials are a great way to further provide potential customers with a reason to keep reading. They also back up
the lifestyle and solutions you are promising throughout your brochure.
4-End the brochure with a call to action. Direct your reader to the next step.
This could be done by asking your reader to visit your showroom or call your office to schedule an appointment.
Try to create an emotional call to action. Once again, consider using words and pictures to elicit an emotion. People
are more likely to act if you can create empathy. If your brochure is selling custom kitchens, use a picture that shows
a happy family sharing a delicious meal in a beautiful kitchen. Then, in your call to action, invite readers to contact
you to get a kitchen that will make every night as perfect as the one in your photo.
SKILL TEST:
Title of the Activity: ACTIVITY 1: I CAN DO THAT!
Directions: Think of a business that you want and create a brochure in a 8.5”x13.0” coupon bond.
Put the necessary contents in the brochure.
Note: You can use old colourful magazine cut-outs in designing your “BROCHURE”
Prepared by:
ELAINE G. BAUTISTA
SUBJECT TEACHER