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HAND OUTS Quarter 2 - WEEK 1 To 8 - TLE 10

This document provides an introduction to desktop publishing and the Microsoft Publisher software. It defines desktop publishing as using computer software to combine text and graphics for printed documents. It lists things that can be done with desktop publishing like designing flyers, brochures, and other materials. The document outlines the basic steps for using desktop publishing software like Publisher, including having a plan, choosing a template, adding text and graphics, and printing a draft. It also describes the interface of Publisher and basic tools like the ribbon, page navigation pane, and viewing tools.
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0% found this document useful (0 votes)
173 views28 pages

HAND OUTS Quarter 2 - WEEK 1 To 8 - TLE 10

This document provides an introduction to desktop publishing and the Microsoft Publisher software. It defines desktop publishing as using computer software to combine text and graphics for printed documents. It lists things that can be done with desktop publishing like designing flyers, brochures, and other materials. The document outlines the basic steps for using desktop publishing software like Publisher, including having a plan, choosing a template, adding text and graphics, and printing a draft. It also describes the interface of Publisher and basic tools like the ribbon, page navigation pane, and viewing tools.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 28

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ESTANZA NATIONAL HIGH SCHOOL


LINGAYEN, PANGASINAN

HAND-OUTS
IN
T.L.E. 10(COMPUTER)
QUARTER 2-WEEK 1&2

LEARNING OBJECTIVES:
At the end of the lesson, you should be able to:
1. Define what Desktop Publishing is.
2. Enumerate the different things that Desktop Publishing can do.
3. Explain the steps and procedures when using the Desktop Publishing Software.

INFORMATION SHEET

DESKTOP PUBLISHING AND THE MS PUBLISHER SOFTWARE


OBJECTIVES

At the end of this module, you are expected to:


 explain the basic concept and features of Desktop Publishing(DTP),
 use Desktop Publishing Softwares such as Microsoft MS Publisher, InDesign, Adobe Page Maker,
Corel Draw, etc.
 create designs using Desktop Publishing

PRE ASSESSMENT
To test your prior knowledge on Desktop Publishing, answer the Pre Assessment below. This
will give you an idea of the lessons that you will come across within this subject.
A. Directions: In your activity notebook, answer the following questions to
test your understanding on Desktop Publishing.
1. What is Desktop Publishing?

2. As a budding/new layout artist, a client asks you to design a flyer/event program/business


card/report cover for his online marketing business. How are you going to satisfy his need?
Enumerate your ideas:
_________________________________________________________________________
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
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3. What computer application/software are you going to use?


____________________ ____________________
____________________ ____________________
4. What are the different kinds of documents that you can produce to display your ideas and
information using Desktop Publishing?
____________________ ____________________
____________________ ____________________
____________________ ____________________
Lesson 1: DESKTOP PUBLISHING AND THE MS PUBLISHER SOFTWARE
 Desktop Publishing
Desktop publishing is the process of using the computer and specific types of
software to combine text and graphics to produce documents such as newsletters,
brochures, books, Web pages and many other printed documents.
This lesson focuses on the use of MS Publisher 2010 in creating a publication. You
can also use other softwares such as: Corel Draw, Adobe Page Maker and Adobe
InDesign.
 Things to Do with Desktop Publishing
Desktop publishing is or can be:
 designing print communications such as brochures, flyers, ads and posters
 designing print communications such as catalogues, directories and annual reports
 designing logos, business cards, and letterhead
 designing and publishing newsletters, magazines, and newspapers
 designing books and booklets
 converting print communications to formats including Web and smart devices such
as tablets and phones
 creating resumes and business forms (including invoices, inventory sheets, memos
and labels)
 self-publishing (books, newsletters, ebooks, etc.)
 designing and publishing blogs and Web sites
 designing slide shows, presentations and printing handouts
 creating and printing greeting cards, banners, postcards, candy wrappers, and iron-
on transfers
 making digital scrapbooks and print or digital photo albums
 creating decorative labels, envelopes, trading cards, calendars, and charts
 designing packaging for retail merchandise from wrappers for bars of soap to
software boxes
 designing store signs, highway signs and billboards
 taking work designed by others and putting into the correct format for digital or offset
printing or for publishing online

 Steps and procedures when using Desktop Publishing Software


Desktop publishing software doesn't work in the same way as word processing
software. It is different from graphics software. From setting up a basic document to
complicated arrangements of text and graphics you learn how to use desktop publishing
software by following this step-by-step plan.
Step 1 applies to anyone who is new to using page layout programs. Steps 2 and 8
apply to everyone. Pick and choose from among steps 3 to7 to find the learning techniques
that work for you.
1. Have a plan, make a sketch
2. Choose a template
3. Up your document
4. Place text in your document
5. Format your text
6. Place graphics in your document
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7. Tweak your graphics placement


8. Apply the rules of desktop publishing
9. Print a draft and proofread it
10. Print your project

Lesson 2: THE MS PUBLISHER


One of the most common Desktop
Publishing software is the Microsoft Publisher. It
allows you to manipulate features such as page
size, text, graphics and borders to create
professional quality printed documents.
WORKING WITH MS PUBLISHER
Opening MS Publisher may vary depending
on the computer you are working on.
1. Click on the Start button, select All
Programs menu » Microsoft Office » Microsoft
Office Publisher. You will see an icon on your
desktop that looks similar to this. Double click on this icon to open MS Publisher.
2. Publisher start up in the Getting Started with the Microsoft Office Publisher
window offering many pre-formatted designs to use in creating your publication.
The MS Publisher Window
The Publisher Window contains many parts that work together to make creating documents
easier. Understanding these elements will help you become comfortable with the application.
 Publisher Window Components
Publisher appears as displayed below when a new blank Publication file is created. You
have on your left the navigation pane to allow you to navigate through the pages of your
publication and on the right the individual page or pages selected in the navigation pane. This is
the area to place the objects that make up your publication. It is either textual or graphical in
nature.

Navigation
Pane

Figure 1: The Navigation Pane


As soon as a publication type is chosen, the window displays more specific choices for that
publication type.

At the top of the middle section will


be links (“breadcrumbs”) to different
publications within the publication
type chosen.

The middle section also displays


thumbnails of different publications
within the category.

An orange frame engulfs the chosen


publication

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Figure 2: Types of Publication


 Basic Parts and Functions of MS Publisher
The illustration below consists of the important tool bars in working with MS Publisher
Quick Access Toolbar Ribbon
Page Navigation

Rulers Guides
Ruler

Figure 3: The Tool Bars

Page Sorter View and zoom


Quick Access Toolbar
The Quick Access Toolbar lets you access common commands, no matter which tab you are
using in the Ribbon. By default, it shows the Save, Undo, and Redo commands.
Figure 4: Quick Access Toolbar

The Page Navigation pane allows you to view and work with the pages in your publication. You
can add, delete, rearrange, and duplicate pages in the Page Navigation pane. You can also
organize your pages into Sections.

Figure 5: Page Navigation

The Ribbon
The Ribbon contains multiple tabs,
each with several groups of commands.
Some tabs, like "Text Box Tools" or "Picture
Tools," may appear only when you are
working with certain items like text boxes or images. Figure 6:
The Ribbon

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Viewing Tools
Publisher offers a group of viewing tools
to help you control the layout of your text,
images and objects on the page. These
viewing tools are for your editing purposes
only.
They can be turned on and off and
will not appear in your printed publication.
 To access and choose viewing tools, select the View tab and locate the Show group. Click
the checkboxes of the various view options to turn them on and off.
Figure 7: Viewing Tools

Publication viewing tools


The publication viewing tools include:
 Rulers
You can use the rulers to the left and top of
your publication to help you line up text,
images and other objects and get a clearer
idea of exactly where those objects will appear on the printed page. When you select an
object in your publication, a white space will
appear on the rulers to show the object's
location. Figure 8: The Rulers
 Baselines
Baselines are evenly-spaced horizontal lines that
you can use to line up text. You'll learn about
automatically aligning text to your baselines in
the Working with Text lesson.
Figure 9: The Baselines
 Boundaries
Boundaries are dark blue dashed borders that appear
around your objects. Viewing object boundaries can be
useful when you are aligning objects or wrapping text.

Figure 10: The Object Boundaries


 Guides
Guides are thin lines that help you align various
objects. There are two types of guides:
Margin guides, which are blue lines that mark the
edges, or margins, of the printable area on each page
of your publication. Margin guides are automatically
created when you set your page margins.
Figure 11: The Guides
Customizable guides, which are green lines that
you can add anywhere in your publication.

Figure 12:
Customizable
Guide To Add
Green Guides:

1. Click either the horizontal or


vertical ruler.
Figure 13: Creating Vertical Guide
Drag your mouse to your publication, and release to add the guide in
the desired location. Dragging the guide to the desired location
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
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Figure 14: The move caption


2. Your guide will be placed. You can move it any time by
clicking and dragging it.
Figure 15: The added guide

The Task Pane


The right task pane shows a larger thumbnail of the selected
design and any available settings which can be changed.
Make changes in the color scheme, font scheme, business
information, page size, layout, etc.
Some publication types do not allow for editing of some of the options.
In this case, they will be grayed out.
When all settings are chosen, click the Create button to create the
publication.
If the default setting fits the needs for a publication, just double click
on the type of publication.
Once the Publication is created, the main Publisher window will
be displayed. The menu bar and other toolbars have several the same
choices that are used in Office 2003 applications. This is a desktop publisher 2010, so an Object
toolbar has been added to the left side of the Publisher
window.
Backstage View
In Publisher 2010, options for saving, printing and
creating publications are all located in Backstage view. It
is similar to the Office Button Menu from Publisher 2007 or
the File Menu from earlier versions of Publisher. However,
unlike those menus, it is a full-page view, which makes it
easier to work with.
 To access Backstage view, click the File tab.

Study the different commands numbered 1 to 8 in figures below.

2
3
4
5
6
7
8

Figure 1: The Save, Save As, Open and Close Command

Figure 2: The Info


Command

Figure 3: The Recent


View Command

ELAINE BAUTISTA Quarter2Week1-8_TLE-10


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Figure 4: The New


Command

Figure 5: The Save and


Send Command

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Figure 7: The Help


Command

Figure 6: The Print


Command

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Figure 8: The Option Command

Process
Try to explore the Desktop Publishing software to familiarize yourself with the different tools
to be used in doing creative designs.
Do the following to test your understanding
1. Open Publisher on your computer. A new blank publication will be created. (You'll need to
exit Backstage view to view it.)
2. Click through all of the tabs and notice how the Ribbon options change.
3. Try turning on and off various viewing tools.
4. Add a green guide.
5. Return to Backstage view to view your publication info.
6. Close Publisher without saving the publication.

SKILL TEST:
ACTIVITY 1: IDENTIFY!
Directions: Identify what is being described. Write only the letter of the correct answer.
a. Boundaries b. Publisher Window c. Desktop Publishing d. Rulers
e. Desktop Publishing Software f. Quick Access Toolbar g. Page Navigation Pane
h. The Ribbon i. Viewing Tools j. Guides
_____1. It is the process of using the computer and specific types of software to combine text and graphics
to produce documents such as newsletters, brochures, books, Web pages and many other printed documents.
_____2. It doesn't work in the same way as word processing software. It is also different from graphics
software.
_____3. This is the area to place the objects that make up your publication. It is either textual or graphical in
nature.
_____4. These are thin lines that help you align various objects
_____5. It lets you access common commands, no matter which tab you are using in the Ribbon. By default,
it shows the Save, Undo, and Redo commands.
_____6. It allows you to view and work with the pages in your publication. You can add, delete, rearrange,
and duplicate pages.
_____7. It contains multiple tabs, each with several groups of commands. Some tabs, like "Text Box Tools"
or "Picture Tools," may appear only when you are working with certain items like text boxes or images.
_____8. You can use these to the left and top of your publication to help you line up text, images and other
objects and get a clearer idea of exactly where those objects will appear on the printed page.
_____9. It helps you control the layout of your text, images and objects on the page. These tools are for your
editing purposes only.
_____10. These are dark blue dashed borders that appear around your objects. These can also be useful
when you are aligning objects or wrapping text.
ACTIVITY 2: RE-ARRANGE!
Directions: Arrange the following steps and procedures when working with Desktop Publishing
software. Write 1 as the first step, 2, 3, and so on.
_____1. Format your text. _____6. Place your text in your document.
_____2. Have a plan, make a sketch. _____7. Print your project.
_____3. Apply the rules of desktop publishing. _____8. Tweak your graphics placement.
_____4. Pint a draft and proofread it. _____9. Place your graphics in your document.
_____5. Up you document. _____10. Choose a template.

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ACTIVITY 3: I CAN DO THAT!


Directions: Check (√) the things you can do with Desktop Publishing Software (ex. MS
Publisher) and cross-out (X) if you think it’s not.
_____1. Chatting _____11. Zoom Meetings
_____2. Designing logos, business cards and _____12. Making and printing digital
Letterhead photo album
_____3. Teleconferencing _____13. Google forms
_____4. Creating resumes and business forms _____14. Printing Hand-outs
_____5. Designing print communications such _____15. Creating and printing
as catalogues, directories and annual reports greeting cards
_____6. Online games _____16. Self-publishing (books, eBooks)
_____7. Solitaire _____17. Designing store signs, highway
_____8. Watching movies signs and billboards
_____9. Create Room _____18. Messaging, sending messages
_____10. Creating scrapbooks _____19. Creating candy wrappers, stickers &
iron-on transfers
_____20. Designing booklets

References:
1. Information and Communication Technology(ICT)
Technology and Livelihood Education(TLE) K to 12 TLE modules

ESTANZA NATIONAL HIGH SCHOOL


LINGAYEN, PANGASINAN

HAND-OUTS
IN
T.L.E. 10(COMPUTER)
QUARTER 2-WEEK 3&4

LEARNING OBJECTIVES:
At the end of the lesson, you should be able to:
1. Understand the common task in MS Publisher.
2. Enumerate the different things that MS Publisher can do.
3. Understand the different things that MS Publisher can do.

INFORMATION SHEET WEEK 3


Lesson 3: Common Task in Publisher

I. WORKING WITH TEXT

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To create and design effective publications, you need to present


text in a readable and visually interesting way. For this reason,
Publisher offers a number of tools that let you customize and control
the layout and appearance of the text in your publication.
In this lesson, you'll learn how to add and arrange text boxes,
as well as how to format them and the text they contain.
As you enter text in Publisher, you'll need to adjust it to fit your
publication. While most of Publisher's text tools are the same as those
in other Office programs, a few are specifically designed to handle
Publisher's unique publication tasks.

Text Basics
In order to use MS Publisher, you must have the knowledge in using the Microsoft Word
application. If you find yourself having trouble working with text in Publisher, review your Word
course, especially the following lessons:
 Text Basics - Reviews basic topics like inserting, deleting, copying, and moving text
 Formatting Text - Includes text formatting tasks like changing font style, size, and color
 Checking Spelling and Grammar - Presents tools you can use to proofread your text
 Working with Lists - Guides you through creating and formatting lists
 Line and Paragraph Spacing - Explains how to adjust spacing

II. WORKING WITH TEXT BOXES
In Publisher, text is contained in text boxes, which are blocks of text that you can place on the page. When
you create or select a text box, the Text Box Tools tab will appear on the Ribbon. On this tab are commands
that let you adjust and format your text box and the text it contains.

The Ribbon
Insert a Text Box:
1. On the Ribbon, select the Insert tab and locate the Text group.
2. Click the Draw Text Box command.

3. The cursor will turn into a crosshairs . Click anywhere on your publication and drag your
mouse to create the text box
4. You can now start typing inside the text box.
III. WRAPPING TEXT
If you place a text box near an image or another object, you may notice that the text is
overlapping with the object or doesn't appear exactly where you want it, to fix this problem you'll
need to change the object's text wrapping settings.
IV. WRAPPING TEXT AROUND THE OBJECT
1. Select the object, then click the Format tab that appears on the Ribbon.
2. Locate the Arrange group and click the Wrap Text drop-down command.
3. Select the desired wrap option. The text will adjust based on the option you have selected
4. If necessary, reposition the object and adjust the image until the text wraps correctly.

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 If you can’t get your text to wrap the way you wish, click the Wrap Text command and
select More Layout Options from the menu. You can make more precise changes in the
Advanced Layout dialog box that appears.
V. CONNECTING TEXT BOXES
As you work with text boxes, you might find that a text box
isn't large enough to contain all of the text you want to include.
When you run out of room for text, you can use the Link command
to connect text boxes. Once two or more text boxes are
connected, text will flow or continue from one text box to the next.
Connect to a New Text Box
1. Select your text box.
2. Click the Text Box Tools Format tab and locate the Linking
group.
3. Click the Create Link command.
4. The Link icon will appear in place of your cursor. Click the spot on your publication where you
would like to add the linked text box.
5. Continue typing your text. Any text that overflows from the original text box will now appear in
the connected box.
VI. MODIFYING TEXT BOXES
The Text Fit options allow you to format text boxes that automatically adjust font or text box size
to get a good fit. There are four text fit options that you can apply to any text box:
 Best Fit, which makes the text larger or smaller to fit the text box.
 Shrink Text on Overflow, which automatically shrinks the font size when the text box has
no room for additional text.
 Grow Text Box to Fit, which automatically enlarges your text box based on text size and
length.
 Do not Autofit, which makes no automatic changes to your text or text box size. This is the
default option.
 For instance, if your text box is too small for your text, you may apply Shrink Text on
Overflow or Grow Text Box to Fit.
On the other hand, if you have a certain amount of space for your text box and want your text
to fill the entire area, you may select Best Fit.
 To modify text fit, select the text box, then click the Text Fit drop-down command in the
Text group of the Text Box Tools tab. Select the desired option.

SKILL TEST:
Title of the Activity: ACTIVITY 1: LET’S MATCH!
Directions: Match the words in Column A with the right description in Column B. write only the
letter of the correct answer.
COLUMN A COLUMN B
_______1. Text basics A. Guides you through creating and formatting lists
________2. Formatting Text B. Basics like inserting, deleting, copying and moving texts.
________3. Checking Spelling and C. How to adjust spacing
Grammar D. Tools you can use to proofread your text
________4. Working with Lists E. Tasks such as changing font style, font size and font color
________5. Line and paragraph F. makes no automatic changes to your text or text box size. This is the
Spacing default option
_______6. Text Fit G. it automatically enlarges your text box based on text size and length.
_______7. Best Fit H. It makes the text or smaller to fit the text box.
_______8. Shrink Text on Overflow I. This option allows you to format text boxes that automatically adjust
_______9. Grow Text Box to Fit font or text box size to get a good fit.
______10. Do not Autofit J. It automatically shrinks the font size when the text box has no room for
additional text.
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Title of the Activity: ACTIVITY 2: LET’S CHECK!


Directions: Identify things that MS Publisher can do. Write only the letter of the correct answer.
a. Aligning b. Objects c. Leading d. Picture Tools e. Grouping
f. Bring Forward or Send Backwardg. Pictures h. Kerning i. Tracking j. Crop
_____1. This command makes easier to group multiple objects.
_____2. If the object overlaps with more than one another object, you may need to click this command
several times to achieved the ordering.
_____3. These are great way to add visual interest to your publication
_____4. These tools make it easy to incorporate images into your documents and modify those images in
interesting ways.
_____5. This command is used to resize an image.
_____6. It is the spacing between all selected text characters.
_____7. It is the space between any two specific characters.
_____8. It is the amount of white space between lines of text.
_____9. These are the components of any publication.
_____10. This command allows you to align your objects quickly and precisely

Title of the Activity: ACTIVITY 3: LET’S RECALL!


Directions: Enumeration: Answer what is being asked.

1-6 ……………………Name & enumerate the 6 Publisher Typography Commands


7-10 …………………..Give 4 Options in WRAP TEXT command

INFORMATION SHEET WEEK 4


VII. FORMATTING TEXT
Publisher includes various typography commands designed to help you embellish your
text. Although Publisher's developers have touted this as a significant feature, it is important to
note that many of these effects only work with a small number of fonts, such as Calibri,
Cambria, and Gabriola. Still, if you are using these fonts, the typography commands can enhance
the appearance of your text.
Typography commands can be found in the Text
Box Tools tab. To apply any command, simply select
your text, then click the desired command. Certain
commands, like Stylistic Sets, will include a drop-down
list of choices.
Typography commands
There are six Publisher typography commands:
 Drop Cap, which enlarges the first letter of the
selected text
 Number Style lets you
choose between four
different styles for number
spacing and alignment.
 Ligatures -connect certain
combinations of letters to
make them easier to read.

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 Stylistic Sets- lets you choose between various embellishments for your fonts, usually in the
form of exaggerated serifs or flourishes.

Various stylistic sets


 Swash- embellishes capital letters
 Stylistic Alternates- offer alternate versions of specific
letters such as g.

 VIII. WORKING SHAPES AND OBJECTS

In Publisher, the components of any publication are called objects.


You have already worked with text boxes, which is one type of object.
Publisher offers decorative objects as well, including shapes and
Building Blocks. Using these objects is an easy way to add graphic
design elements to your publication.
 In this lesson, you'll learn how to create and modify
shapes and Building Blocks. You'll also learn how to
align, group and arrange objects of all types.
To Insert a Shape:
1. Select the Insert tab and locate the Illustrations group
2. Click the Shapes drop-down command
Arranging Objects

Publisher offers a number of tools to help you arrange and order your objects. These tools work
for any object, and can help you lay out your pages quickly and precisely.

Aligning
You can click and drag objects to align them manually, but this
can be difficult and time-consuming. Publisher includes several
commands that allow you to align your objects quickly and
precisely. Objects can be aligned to each other or to the page.
To Align Two or More Objects:
1. Click and drag your mouse to form a selection box
around the objects you want to align. All of the objects will
now have sizing handles to show that they are selected.
2. Click the Format tab and locate the Arrange group.
3. Click the Align drop-down command.
4. Select one of the six alignment options.
5. The objects will align to each other based on the option that you have selected.
To Align Objects to the Page:
1. Select the object or objects you want to align.
2. Click the Format tab and locate the Arrange group.
3. Click the Align drop-down command.
4. Select one of the six alignment options.
NOTE: The objects will align to the page based on the option that you
have selected

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Grouping
At times you may want to group multiple objects
into one object so that they will stay together if they are
moved. This can be easier than selecting all of the objects
every time you want to move them.
To Group Objects:

1. Select the objects you wish to group.


2. Click the Format tab and locate the Arrange group.
3. Click the Group command.
4. The selected objects will now be grouped. There will be a single box with sizing handles
around the entire group to show that they are one object.
Moving Objects Backwards and Forwards
In addition to aligning and grouping objects, Publisher gives you the ability to arrange
objects in a specific order. The ordering is very important when two or more objects overlap, as
it will determine which objects are in the front or the back.
To Change the Ordering by One Level:
1. Select the object you wish to move.
2. Click the Format tab and locate the Arrange group.
3. Click the Bring Forward or Send Backward command to change the object's ordering by
one level. If the object overlaps with more than one other object, you may need to click the
command several times to achieve the desired ordering.
To Bring an Object to the Front or Back:
If you want to move an object behind or in front of several objects, it is usually faster to bring it
to front or send it to back rather than clicking the ordering commands multiple times.
1. Select the object you wish to move.
2. Click the Format tab and locate the Arrange group.
3. Click the Bring Forward or Send Backward drop-down command
IX. WORKING WITH PICTURES
Pictures are great way to add visual interest to your publication. Depending on the type of
publication you're creating, adding pictures can even be essential. For instance, you wouldn't
create a brochure for a product without including at least one picture of it. The picture tools make
it easy to incorporate images into your documents and modify those images in interesting ways.
In this lesson, you'll learn how to insert, fit, and format pictures, including Clip Art. You'll
also learn about preparing your pictures for publication and using
other Office programs to make advanced edits to your pictures.
To Insert a Picture from a File:
1. Select the Insert tab and locate the Illustrations group.
2. Click the Picture command.
The Insert Picture dialog box will appear. Locate and select the
picture you would like to insert, then, click Insert.
To Insert Clip Art:
1. Select the Insert tab and locate the Illustrations group.
2. Click the Clip Art command.
3. The Clip Art pane will appear on the right. Use the search
tools to search for a suitable image.
o Enter keywords in the Search for: fields that are related to the
image you wish to find.
o Click the drop-down arrow in the Results should be: field, then,
deselect any types of media you do not wish to see.
4. Click Go to begin your search.
5. Publisher will display pictures that meet your search terms.
When you have found a picture you wish to use, click it.
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Fitting Pictures in Your Publication


To get your picture to fit well on the page, you may have to
adjust it by resizing, cropping and rearranging it.
To Resize a Picture:
1. Select the picture.
2. Click one of the corner sizing handles and drag your
mouse until the picture is the desired size.
To Crop a Picture:
1. Select the picture, then click the Picture Tools Format tab
and locate the Crop group.
2. Click the Crop command.
3. The black cropping handles will appear. Click and drag a
handle to crop the picture. The areas that will be cropped will
appear to be semi-transparent.
4. When you are satisfied with the appearance of your picture,
click the Crop command again.
5. The picture will be cropped.
X. SPACING OF CHARACTERS, LINES AND PARAGRAPHS
Tracking -The spacing between all selected text characters.
Kerning -The space between any two specific characters.
Leading - (pronounced leading) – The amount of white space
between lines of text.
To Adjust Tracking or Kerning
1. Select the text you want to reformat.
2. Choose Format.
3. Select Character Spacing.
4. Under Tracking, choose the space to apply to the text.
5. Under Kerning, select the options to define the space
between any two characters
To adjust the Leading or Line Spacing
1. Select the text to reformat.
2. Choose Format.
3. Select Paragraph.
4. Click the Indents and Spacing tab.
5. Set the paragraph and line spacing.
XI. INSERTING TABLES
To Insert a Table:
1. Click the Insert tab and locate the Tables group.
2. Click the Table drop-down command.
3. Hover your mouse over the diagram squares to select the number of columns and rows in
the table, then click your mouse
4. Apply your knowledge in the manipulation of tables in Word Processing.

SKILL TEST:
ACTIVITY 1: IDENTIFY!
Directions: Identify what is being described. Choose the letter of your answer below.
A. DROP CAP E. TEXT BOX I. SWASH
B. NUMBER STYLE F. TEXT FIT J. STYLISTIC ALTERNATES
C. LIGATURES G. TEXT WRAPPING
D. STYLISTIC SETS H.TYPOGRAPHY COMMANDS
_____1. It embellishes capital letters.
_____2. It offers alternate versions of specific letters such as g.
_____3. This is where texts are placed. This can be place anywhere on the page.
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
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_____4. If you place a textbox near an image or another object, you may notice that the text is overlapping
with the object or doesn’t appear exactly where you want it, to fix this problem you’ll need to change the
object’s ________________ settings.
_____5. It is a command to connect text boxes. Once two or more text boxes are connected, text will flow or
continue from one text box to the next.
_____6. It allows you to format text boxes that automatically adjust font on text box size to get a good fit.
_____7. It enlarges the first letter of the selected text.
_____8. It lets you choose between four different styles for number spacing and alignment.
_____9. It lets you choose between various embellishments for your fonts in the form of exaggerated serifs
or flourishes.
_____10. It connects certain combination of letters to make them easier to read.

ACTIVITY 2: TRUE OR FALSE!


Directions: Write True if the statement is correct about Publisher and write False if it is not.

_____1. To get picture to fit well on the page, you may have to adjust it by resizing, cropping
and rearranging it.
_____2. Publisher offers a number of tools to help you arrange and order your objects.
_____3. You can click and drag objects and align them manually and easily
_____4. The objects will align to each other automatically without selecting any options.
_____5. Grouping can be easier than selecting all of the objects every time you want to move them.
_____6. Publisher gives you the ability to arrange objects in a specific order.
_____7. Ordering is not important when two or more objects overlap, as it will not be determined which
objects are in the front or the back.
_____8. If you want to move an object behind or in front of several objects, it is usually faster to bring to
front or send it back rather than clicking the ordering commands multiple times.
_____9. Publisher will display pictures that meet your search terms. When you have found a picture you
wish to use, click it.
_____10. You can find the Table command inside the Insert Tab.

ESTANZA NATIONAL HIGH SCHOOL


LINGAYEN, PANGASINAN

HAND-OUTS
IN
T.L.E. 10(COMPUTER)
QUARTER 2-WEEK 5&6

LEARNING OBJECTIVES:

ELAINE BAUTISTA Quarter2Week1-8_TLE-10


18 | P a g e

At the end of the lesson, you should be able to:


1. Explore and understand the MS Publisher.
2. Design a new template by modifying page layout, applying and adding, deleting and rearranging
pages a publication using MS Publisher.
3. Create a new publication in MS Publisher using either a template or a blank page.

INFORMATION SHEET WEEK 5&6


Lesson 4: CREATING A NEW PUBLICATION

Introduction
In the previous lesson, you learned about planning and designing a
publication. With that knowledge, you're now ready to create a new
publication.

In this lesson, you'll learn how to create a new publication using


either a template or a blank page. You'll also learn how to customize
your publication by modifying page layout, applying a new template
and adding, deleting and rearranging pages.

Publisher offers dozens of templates for almost any type of publication


you want to create, including brochures, newsletters, greeting cards and more. Of course, if
you can't find a template that you like, you can always modify one to suit your needs, or even
create a publication from a blank page. Understanding Publisher's templates and layout tools will
help you create publications that look the way you want.

To Create a New Publication from a Template


1. Click the File tab to go to Backstage view, then select New. The Available Templates
pane will appear.
2. Select the type of publication you wish to create.
3. A selection of templates will appear in the Available Templates pane. Choose from one of
two categories:
Office.com templates,
which include templates
created by other users.
User-created templates are
indicated with a User icon.
Although Microsoft does
review these templates, you
should use caution when
downloading them, as they
are not guaranteed to be free
from viruses and other problems.
Installed templates created by Microsoft.
A preview of the selected template will appear in the Preview
pane on the right. Review the template and modify the template
options as desired.
When you are satisfied with the
template, click Create.
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The Create button (The new publication will be created.)


Depending on the type of publication you create, your template
may offer more customization options than shown in the
example above.
Creating Blank Publications
If you do not want to use a template or you cannot find a
template that suits your needs, you can also create a blank
publication. Remember, when you create a blank publication, you
will have to set up page margins, add guides and make all layout
and design decisions on your own.
 To create a blank publication, click the New tab in
Backstage View and select a blank page size in the
Available Templates pane.
Customizing Your Publication Layout
Whether you choose to create a publication from a
template or from a blank page, you may decide to change the
publication layout. Three components that you can change are
margins, size and orientation. Although you can modify these
settings at any time, you should be careful if your publication
already contains objects like text, images and shapes, as you'll have to adjust them to fit the new
layout.
To Modify Page Margins:
1. On the Ribbon, select the Page Design tab and locate the Page Setup group.
2. Click the Margins drop-down command.
A drop-down list will appear.
Select the desired margins.
Margin width options
The new margins will be applied.
If you are not satisfied with any of the margin options, select Custom margins to open the Layout
Guides dialog box. There, you can specify margin widths.
To Change Page Size:
1. On the Ribbon, select the Page Design tab and locate the Page Setup group.
2. Click the Size drop-down
command. The size drop-
down command
3. Select the desired
page size from the
drop-down list that
appears. Remember,
you to be sure that your
printer is capable of
handling paper of that
size.
4. Your publication's page size will be changed. Preset Page
Size to view a larger list of page sizes.

If the desired page size is not included in the drop-down list, select more Page size options
To Change Page Orientation:
1. On the Ribbon, select the Page Design tab and locate the Page Setup group, then click
the Orientation drop-down command.
2. Select Portrait orientation to make your publication
taller than wide, or Landscape to make it wider than
tall.
3. Your publication's page orientation will be changed.
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Depending on the template you choose, changing the page orientation may have a negative
effect on your presentation. While some templates work equally well in both orientations, others
do not. Page orientation option

Objects in this template fit poorly with the landscape orientation

Changing or Adding a
Template
If you create a publication
from a template and later
decide that the chosen
template doesn't quite suit
your needs, you can always
change it. You can also
apply templates to
publications that were originally created from blank pages.
To Apply a New Template to an Existing Publication
1. On the Ribbon, select the Page Design tab and locate the Template group.
2. Click the Change Template command.

The change Template Command


3. The Change Template dialog box will appear.
Select a template to preview it in the Preview
pane.
4. Modify the template options as desired.
5. When you are satisfied with the new template, click
OK.

Selecting and modifying a template


6. A dialog box will appear asking you how you wish to use
the template. You can either:
 Apply the template to the current publication.
 Create a new publication that includes the text
and images you have added.
7. Click OK.

The template
option
command

8. The new template will


be applied to your
publication.

How to Create a Greeting Card in Microsoft Publisher


by Jacci Howard Bear-Updated on January 08, 2020

Creating a simple greeting card in Microsoft Publisher is easy to do, especially if you use one of the
included templates as a starting point. Customize the design to reflect your preferences and the personality
of the person you're giving the card to. https://www.lifewire.com/micrsoft-publisher-2010-4086381
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
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Choose a Greeting Card Template


The quickest way to create a greeting card is to start with one of the built-in greeting card templates in
Publisher.
1. Go to the File menu and choose New to see the template categories.
2. Select Greeting Cards. To find something specific, enter your query in the Search box.
3. The Greeting Cards category contains subcategories such as Birthday, Holidays, Thank You, and
blank cards. Choose a template or select a folder to view all templates in that category.
4. Select the Color scheme drop-down arrow and choose a color combination. The preview image shows
the change in template elements. Some graphics retain their original colors while decorative elements,
shapes, and text change to match the selected color scheme.
NOTE: When you select a color scheme, that color scheme is applied to every template (even after closing
and restarting Publisher). To display the original colors, select the Color scheme drop-down arrow and
choose default template colors.
5. Select the Font scheme drop-down arrow to change the look of the text. Select the Page size drop-
down arrow to change the card size and orientation. Select the Layout drop-down arrow to change the look
and position of graphics and images.
NOTE: There isn't a default layout. When a new layout is selected, the templates stay in that layout. To
return to the default view, close and restart Publisher.
6. Select Create to open the template in Publisher.

Create Your Card


After you select a template (with or without modifications) and create the basic card, the first page of the
card opens in the main viewing area. To view other pages, select the page thumbnail in the Pages
navigation pane.
Now it's time to customize the card. Edit the text so that the card says exactly what you want, add or
replace images, and make other changes to add your own touch of creativity.
To make changes to the card:
1. To replace the text, select a text box and enter the new text.
2. To make font and color changes to selected text, go to the Home tab and select a different font, font
size, font color, or style.
3. To change the look of selected shapes, go to Drawing Tools Format to add a fill color, outline, or effect to
a shape.
4. To change the look of a selected text box, go to Text Box Tools Format to apply a WordArt style, emboss
the text, change the font, or change the color.
5. To change the global colors or fonts, go to Page Design and change the template, orientation, or color
scheme.
NOTE: Color and font changes within the Page Design tab affect the entire document. You can use preset
schemes or create your own.
Design Elements of a Greeting Card
What should you put on the back of greeting card, anyway?
https://www.lifewire.com/parts-of-a-greeting-card-1077348
by Jacci Howard Bear
Updated on July 12, 2020
A greeting card is generally a simple document—a piece of folded paper with text or images on the front
and a message inside. Although there are variations, most greeting cards follow a typical layout. With a top
or side fold, there's a front, an inside spread (usually only half), and a
back.

Front
The cover or front of the card may be a photo, text only, or a
combination of text and images. The front of the card is what initially
grabs attention and sets the tone (funny, serious, romantic, playful)
for the card.

Inside Message
Some greeting cards are blank inside, and you write a personal
message. Others might proclaim "Happy Birthday" or "Season's
Greetings!" There could be a poem, quotation, or the punchline of a
joke that began on the front. The inside of the card might repeat
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
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graphics from the front or have other images. The inside message typically appears on the right-hand side
of the open side-fold card with the left side blank. On a top-fold card, the interior content generally is on the
bottom panel.
 Additional Inside Panels. Rather than the standard folded card with a front cover and message
inside, some greeting cards incorporate multiple panels folded like a tri-fold brochure. They might
have accordion folds or gatefolds to accommodate more text and images.
 Additional Inside Pages. Some greeting cards can be like small booklets to present an extended
message or tell a story. Some greeting cards are made with computer software and printed
on letter-size paper folded to create a quarter-fold card so that all printing is on one side of the
unfolded sheet of paper.
Back
On commercially-produced greeting cards, the back of the
card is where you'll find the name of the greeting card
company, logo, copyright notice, and contact information.
When making your own greeting cards, you might want to
include your name and date or a personal stamp or logo. It
could also be left blank.
Optional Parts
 Flaps/Windows. Greeting cards of any size may
have die-cut windows with or without flaps that
conceal/reveal portions of the inside of the card.
 Pop-Ups/Tabs. Some greeting cards might have
pop-up elements or tabs that the recipient pulls to
reveal a message or cause parts of the card to
move.
 Embellishments. Greeting cards created by hand or on the computer might have ribbon, charms,
glitter, or other items that aren't part of the paper card.
 Sound. Some cards incorporate sound using a built-in mechanism that plays music or speaks when
the recipient opens the card.
 RUBRICS:
https://shakilahidayah.weebly.com/uploads/2/0/3/8/20388369/rubric_for_invitation_cards.pdf

BIRTHDAY AND CHRISTMAS CARD RUBRICS

Exceeds
Meets Standard Below Standard
Standard
(3 Points) (1 Point)
(5 Points)
Text complements and Text is appropriate for Text does not match the holiday,
strengthens the the holiday, colors, or colors, or images on the card.
Text & Language
holiday, colors, and images on the card.
images on the card.
There is a strong Colors are appropriate Colors do not make sense with the
connection between for the holiday, text, or holiday, text, or images on the card.
Colors & Images the colors on the card images on the card.
and the holiday, text,
and images.
The card shows The card shows The card shows sloppy or hurried
conscientious, careful thoughtful work. work.
Quality
work and attention to
detail.
The project shows The project shows The project shows moderate
Creativity excellent creativity in average creativity in creativity in design.
design. design.

SKILL TEST:
Title of the Activity: ACTIVITY 1: I CAN DO THAT!
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
23 | P a g e

Directions: Create a QUARTER-SHEET Side Fold Birthday Card in a 8.5”x13.0”

Requirements:
1. PAGE 1 – FRONT PAGE
Key in the “HAPPY BITHDAY” text and add Photos or Graphics
2. PAGE 2 – INSIDE PAGE 2 (Put or add Graphics)
3. PAGE 3 -- INSIDE PAGE 3 (Name or the recipient, Your Message and your Name)
4. PAGE 4 – BACK PAGE 4 (Graphics or Photos, Complete Name, Grade & Section)
Note: You can use old colourful magazine cut-outs in designing your “Birthday Card”
Title of the Activity: ACTIVITY 2: I CAN DO THAT!
Directions: Create a QUARTER-SHEET TOP Fold CHRISTMAS Card in a 8.5”x13.0”

Requirements:
1. PAGE 1 – FRONT PAGE
Key in the “MERRY CHISTMAS” text and add Photos or Graphics
2. PAGE 2 – INSIDE PAGE 2 (Put or add Graphics)
3. PAGE 3 -- INSIDE PAGE 3 (Name or the recipient, Your Message and your Name)
4. PAGE 4 – BACK PAGE 4 (Graphics or Photos, Complete Name, Grade & Section)
Note: You can use old colourful magazine cut-outs in designing your “VALENTINE Card”

REFERENCES:

Week 3&4
1. Information and Communication Technology(ICT)
Technology and Livelihood Education(TLE) K to 12 TLE modules
2. http://www.gcflear.org/word2010/2

Week 5&6
1. https://www.lifewire.com/micrsoft-publisher-2010-4086381
2. https://www.lifewire.com/parts-of-a-greeting-card-1077348
3. https://shakilahidayah.weebly.com/uploads/2/0/3/8/20388369/rubric_for_invitation_cards.pdf
4. https://tinyurl.com/y4csy9qk
5. https://tinyurl.com/y3y7sl35
6. Information and Communication Technology(ICT)
Technology and Livelihood Education(TLE) K to 12 TLE modules

ESTANZA NATIONAL HIGH SCHOOL


LINGAYEN, PANGASINAN

HAND-OUTS
IN
T.L.E. 10(COMPUTER)
QUARTER 2-WEEK 7&8

LEARNING OBJECTIVES:
At the end of the lesson, you should be able to:
1. Explore and understand the MS Publisher.
ELAINE BAUTISTA Quarter2Week1-8_TLE-10
24 | P a g e

2. Design a new template by modifying page layout, applying and adding, deleting and rearranging
pages a publication using MS Publisher.
3. Create a brochure in MS Publisher using either a template or a blank page.

INFORMATION SHEET WEEK 7&8


Lesson 4: CREATING A BROCHURE

A brochure is a great piece of marketing material that provides potential customers with something
tangible in a digital world. A glossy, four-color brochure with beautiful photos and persuasive writing can be
just the thing to make your products fly off the shelves. A brochure can do multiple things: introduce your
company to potential prospects, explain products in more detail or offer a sampling of numerous products
to entice a customer. By creating a brochure with concise and engaging content from copy to pictures, you
can boost sales and engage customers.
Don't ignore the basics when creating a brochure; it should include standard information, such as
company name, at least two types of contact information, a logo and tagline. It should also include a
headline on the front and two or three brief items outlining benefits your organization can provide.

Brochure design: 10 top creative tips


1. Know your purpose before you start. The Glynebourne 2019 brochure has clear purpose with
its vibrant imagery of the company's dramaturgy (Image credit: Toop Studio)
2. Limit your fonts
3. Take stock of your paper stock
4. Get your copy right
5. Put readers first
6. Use simple statements
7. Set pen to paper
8. Keep what works

PART I:1-Get specific. A brochure is a valuable, tangible piece of marketing material that is ultimately
used to sell. Unlike a website, you have a limited amount of space on which to provide information. When
writing a brochure be specific with what you are selling. [1]Don’t try to cover too many topics in one
brochure. While a brochure can be used to highlight your overall offerings, it's often good to have multiple
brochures. You should have a brochure for each individual product or service.
For example, if you’re a company that builds beautiful custom rooms in people’s homes, like kitchens,
bathrooms, living rooms, you may have more success in your brochure if you only cover one room.
Instead of offering a lot of broad information, you want your brochure to focus on one topic. Perhaps you
write one brochure on only kitchens. Get specific to one room so you can explain every detail from the type
of tile you offer to the colors of the cabinet handles.
2-Put yourself in your readers’ shoes. Pretend you’ve come across your own brochure. When looking at
the front ask yourself what kind of information you would want to find inside. Write down and answer any
questions you may have. You can use these in your brochure.
Identify your target audience. You want to think about where people will pick up this brochure. Who these
people are. Are you writing your brochure to an individual consumer who is looking for a product or
service? Or are you writing your brochure for a team of investors and board members?
Your voice and tone and even the information you provide will be different based on who is going to be
reading your brochure.
3-Stress the benefits of your product. Instead of just providing an overview of the basic features, you
want to focus on a specific topic that lets you get detailed. Features describe the product or service;
benefits describe how the features will help the reader.
Consider including an FAQ section of common questions that you’ve gotten before and provide answers.
Your brochure is a product someone will take away. Therefore, you need to provide enough relevant
information quickly and effectively. Your brochure will serve as a salesperson of sorts.
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4-Exclude any information that’s not relevant. You won’t be able to fit everything you might want to say
into one brochure. Since you have limited space, it’s important to remember that not all your information is
relevant. Leave out information that doesn’t directly impact the main product or service.
Leaving out information doesn’t necessarily mean leaving out core marketing materials. You should still
include your company’s logo or image, a blurb about the company, and a section on where to find more
information and who to contact.
For example, if you are writing a brochure on designing custom kitchens, you don’t need information on
what you can do in other rooms. You may simply want to include in your about section the other rooms you
offer. Don’t waste space going into detail on those rooms in this brochure.
PART 2
1-Choose a layout. Brochures come in many
styles and layouts. The most common is the tri-fold
brochure. However, you should free to choose a
different layout depending on the information you
are providing.
Now that you have a topic narrowed down, you
can begin writing copy. Pay attention to how many
sections you need. Create an outline to help you
discover how much room you'll need.
In a typical tri-fold brochure, a piece of landscape
paper is divided into 6 sections. Sections 2, 3,
and 4 are your inside sections and usually
contain the most valuable information. Section
2 is the inside flap and usually contains broad
information with questions and answers. This information compels the reader to believe that the product will
be the answer to any problems the reader has. Sections 3, and 4 typically expand and go deeper. These
sections explain the information, affirming the reader that a solution is contained within your brochure. [2]
Section 1 is the front cover. This area entices readers to pick up your brochure. It often depicts an image
that conjures up positive feelings. The aim of your front flap is to make the reader open your brochure.
There should also be a line or two of copy that promises the reader a benefit.
Section 5 is the back flap and usually contains testimonials and coupons.
Section 6, which is the middle back third, usually contains contact information like a phone number,
website, and map.
There are plenty of folding types and layouts when it comes to brochures. [3] Some brochures are more
like books or pamphlets. Some include inserts or cutouts. Don’t feel like your brochure has to be a typical
tri-fold. The organization of information is essentially the same whatever your layout. The front is used to
depict a lifestyle that can be achieved by the product or service within the brochure. The next pages contain
answers and offers. And the last sections provide incentives to move forward and contact information.
2-Capitalize your real estate. Whatever style or layout you choose, you need to make the most of the
physical space. This means finding a balance between words and images.
While your copy provides readers with valuable information, you don’t want to fill entire pages or sections
with blocks of text. No one will read your brochures if you write too much. This is where pictures and graphs
help you.
Don’t make your text size smaller to
accommodate more words. If you can’t fit
what you want to say on a page or section,
you’re saying too much.
Pictures and graphs are a great visual way
to provide valuable information. You can
also include little blurbs of text that explain
a photo or graph.

ELAINE BAUTISTA Quarter2Week1-8_TLE-10


26 | P a g e

3-Use the front cover or panel to entice readers. Your front cover is what will get people to pick up your
brochure. An eye-catching photo or graphic is more effective than a bunch of text.
Use a photo that showcases the product or service you are selling.
Depict people enjoying your products or services. Along with a great photo, be sure to include text that
speaks directly to the reader. Ask a question or state a benefit that someone picking up your brochure will
want.
A tagline and a line or two of text on your cover give readers enough information to pick up your brochure.
It also creates just enough mystery to entice readers to flip to the next page or section.
4-Break up information by sections. On the inner panels, use headings to break up long blocks of text. Brochures
have limited space and you don’t want to use up all the space with long blocks of text.
Too much text looks intimidating to the reader. Instead of long paragraphs or sections, keep sections and sentences
short. Bulleted or numbered lists further separate the text and make information easy to digest. These elements will
also bring the readers’ eyes into the brochure. [4]Use bold headers to separate sections and break up your brochure.
Provide different types of content and information for different sections. If you talk about appliances in one section
of your custom built kitchen brochure, use another panel or section to showcase another aspect of your offerings
like lighting or cabinets. Breaking up your brochure into sections allows readers to compartmentalize information.
Sections help the flow of information and keep readers interested without getting overwhelmed.
PART 3
1-Speak directly to your readers. Address the reader as “you” to establish a relationship with the reader. Making
your copy personal creates a relationship between you and your customer. [5]Talking directly to the reader as an
intelligent person will help to keep your potential customers interested. Your brochure should begin and end with
your customer. Before you get into the meat of your brochure explaining all the great things you offer, you should
entice your customer by answering questions and overcoming potential objections.
Focus your content on providing information which sells your features through benefits. Cite real-world examples or
case studies. Aim to answer the question of how your customer will benefit from your product or service.
2-Keep your brochure content focused. Your goal is to keep earning your reader’s focus and attention. Cater your
content to the type of reader you are hoping to attract with your brochure.
If you’re writing a brochure to generate leads include info that prospects don’t know about your company. Give a
brief blurb on the history of your company and why you are different and better than the competition.
However, if your brochure is a sales closer your customers already know your company’s history. Don’t bore readers
with information that gives a potential customer a reason to stop continuing on to the next section.
Keep the content relevant to your brochure’s purpose. But also brief enough to not run out your reader's interest.
[6] Your content should highlight the benefits of what you are offering, not just features. Instead of only providing
content that shows your product, include a lifestyle atmosphere. Show how your product will benefit your
customer’s life. You can do this with pictures and copy that show people enjoying your product. Explain why current
customers are satisfied. Leave boring specifics out. In your brochure, your readers don’t need to know right away
every small detail of how you build a custom kitchen. Your readers will benefit more from how your premiere
craftsmanship and design expertise creates reliable products and the right atmosphere.
3-Use testimonials. Get quotes from satisfied customers to include in the brochure. Be sure to include the
customer’s full name, as well as any other relevant information that helps to make the testimonial seem legitimate.
Testimonials are a great way to further provide potential customers with a reason to keep reading. They also back up
the lifestyle and solutions you are promising throughout your brochure.
4-End the brochure with a call to action. Direct your reader to the next step.
This could be done by asking your reader to visit your showroom or call your office to schedule an appointment.
Try to create an emotional call to action. Once again, consider using words and pictures to elicit an emotion. People
are more likely to act if you can create empathy. If your brochure is selling custom kitchens, use a picture that shows
a happy family sharing a delicious meal in a beautiful kitchen. Then, in your call to action, invite readers to contact
you to get a kitchen that will make every night as perfect as the one in your photo.

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5 Important Things to Include on Your Brochure


Designing Your Business Communication
A brochure can help your company attract new customers or draw attention to an
upcoming event your business is organizing. Your brochure is only as good as the
content inside of it. People won’t feel compelled to work with your business or seek
you out if you don’t give them reason to. Remember these five things to include on
your brochure:
Compelling Image
Your brochure needs something to grab a potential customer’s attention, and an
image is often what does the trick. Choose pictures that give a person a clear idea
of what you’re offering and that also entice them to buy what you’re selling. Pick a
photo or image that’s clear and good quality.
The Purpose of the Brochure
A brochure shouldn’t present a person with a mystery. They should be able to
figure out what its purpose is, and what your company’s purpose is, right away.
Decide what you want from the brochure before you start designing it. For
example, are you letting people know about an upcoming event or are you trying to
convince people to switch a service provider they use and pick your business
instead? Highlight what makes your business stand out from the rest.
Contact Information
Include every possible way to contact your business on the
brochure. For example, list your company’s phone number,
email address, and street address. Don’t forget to include your
business’ social media profile information, such as your Twitter
handle or Facebook page, too. You want to make it as easy as
possible for a potential customer to reach out to you.
Time and Date Let people know when the specific event is or
when your business is open. If you’re strictly online, note that,
so that people feel comfortable visiting your website at all
hours. Include the year on the brochure, too, if you’re creating
one for an upcoming event. You don’t want a person finding
your brochure a year later and getting confused.
Call to Action
Strategic 3 Panel Brochures by PaperDirect
Put a call to action somewhere in the brochure so that people
feel compelled to do something. Examples of a call to action
include, “call us today” or “send in the coupon below for a free
consultation.” Make the call clear and convey to the reader what will happen if they act.
When designing your brochure, make it as readable as possible, using
easy-to-see fonts and big print sizes. Put the most important
information, such as date and time of the event, right on the front of
the brochure. When in doubt, keep the content short, sweet and to
the point.

DIFFERENT TYPES OF BROCHURE FOLD

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SKILL TEST:
Title of the Activity: ACTIVITY 1: I CAN DO THAT!
Directions: Think of a business that you want and create a brochure in a 8.5”x13.0” coupon bond.
Put the necessary contents in the brochure.
Note: You can use old colourful magazine cut-outs in designing your “BROCHURE”

REFERENCES: Week 7&8


1. https://rb.gy/rsily9
2. https://www.paperdirect.com/blog/2014/01/5-important-things-to-include-on-your-brochure/
3. Information and Communication Technology (ICT)
Technology and Livelihood Education (TLE) K to 12 TLE modules

Prepared by:

ELAINE G. BAUTISTA
SUBJECT TEACHER

ELAINE BAUTISTA Quarter2Week1-8_TLE-10

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