VII Manpower Requirements of Tourism and Hospitality

LEARNING OBJECTIVES:

Identify employment opportunities and relate self.

Examine the future employment opportunities in Tourism and Hospitality.

1. EMPLOYMENT OPPORTUNITIES

In Hospitality

Accommodation Manager
- Are responsible for ensuring accommodation meets the needs of tenant, guests or
residents.
- This means that you’ll be responsible for the efficient running of your business.
Catering Manager
- Responsible for planning, organizing and developing the food and beverage services of
organizations and business.
- As a catering manager you’ll responsible for meeting customer expectations and ensuring
food hygiene standards are met.
Chef
- They work for variety of settings to prepare, cook and plate food.
- As a chef you can work in restaurants, pubs, hotel restaurants, cruise ships, the armed
forces in contract catering.
You can work at the following levels:

 Commis(junior) chef
- Get to grips with the fundamentals of cooking, such as knife skills. This may involve
understanding the basic cuts (e.g chopping dicing, julienne and chiffonade).
- Helping the chef de partie.
 Chef de Partie
- Prep, cook an assemble dishes and make sure they go out on time.
- Be in charge of the specific section of the kitchen such as sauces, fish or pastry, so you’ll
need to have a sound knowledge of cooking.
- Assist the sous chef or head chef.
 Sous chef
- Oversea the day to day running of the kitchen, order food and undertake the kitchen
inventory. ( this potentially includes budgeting)
- Prepare and plate dishes and have an input into menu design or garnishing.
 Head chef/executive chef/chef de cuisine
- Create a vision for the cuisine, inspire your team and delegate tasks effectively.
- Be responsible for quality control and tasting the dishes. Making sure they are at the right
standard and presented correctly before they go out tp the customer.
- Recruit motivate and manage staff.
 Conference center manager
- Ensure the smooth running effective management, success and profit of the center, using
your excellent interpersonal skills and commercial awareness.
- They are responsible for the management of all staff and services at the center, including:
 Accommodation
 Catering
 Finances
 Marketing, advertising and PR
 Reception/front of house
 Sales
Event manager
- Plan and organize promotional, business and social events. They’re responsible for
running a range of events, ensuring the target audience is engaged and the message of the
event is marketed properly.
- You’ll organize conferences, seminars and exhibitions, as well as parties and corporate
incentive trips.
Fast food restaurant manager
- Are responsible for ensuring the smooth running and financial success of their fast food
outlet.
- Oversee the day to day operations of the fast food venues that you manage.
Ex. Jolibee, macdonalds, KFC
Restaurant manager
- Ensure that a restaurant operates efficiently and profitability while aminating it’s good
reputation and ethos.
- You’ll have responsibility for the restaurant’s business performance, quality standards
and health and safety as well as staff and customer satisfaction.
Hotel Manager
- Requires excellent people management skills and calm, professional, approachable
manner.
- You’ll be commercially accountable for budgeting and financial management and will
need to plan, organize and direct all hotel services, including front-of-house (reception,
concierge and reservations) food and beverage operations and housekeeping.

In tourism…

Air cabin crew

- Is an important role on all flights, with the aim of making the flying experience pleasant
and safe for passengers.
- You’ll provide excellent customer care to passengers while ensuring their comfort and
safety throughout the flight.
Business development manager
- You’ll indentify new business opportunities in order to generate revenue, improve
profitability and help the business grow.
- Your work can involve careful strategic planning and positioning in the appropriate
market.
Customer service manager
- For across many industries, ensuring customer satisfaction, managing teams and target.
Fire risk assessor
- The role is integral to the management of any building or public space, ensuring the
safety of property and the lives of those in it.
- You’ll identify fire hazards and risks, record your findings and advise on fire prevention.
Health service manager
- Are responsible for the financial, strategic and daily operations of running a hospital, GP
practice or community health service.
Human resources officer
- Your aims is to ensure that the organization you work for can meet its objectives by
having the right workforce in place.
Marketing executive
- Drive profit and promote products and services through coordinated marketing
campaigns.
- Communicate with target audiences and build customer relationships
Retail manager
- Are responsible for the day to day running of a store, with the aim of maximizing profits
while minimizing costs.
Tour manager
- You’ll use to love of travel to organize and accompany groups of holiday makers on tours
to a variety of UK and overseas locations.
Tourism officer
- Promotes tourism and event related economic growth in order to generate and increase
revenue for a particular city, region or site.

1. ISSUES IN TOURISM AND HOSPITALITY

 Implementation of Technology
- Over the past year, technology has ramped up within the hospitality
industry; self-check –ins, contactless service, online ordering and
payment via apps has become the new norm.
 Reputation management
- Online platforms are becoming increasingly popular every year, with
customers giving companies online reviews, through comments, ratings
and photos.
- The hospitality industry has been battling to establish strong
relationships with their consumers to increase their reputation.
 Retaining and attracting employees
 - The hospitality industry is knows for high turnover rates, with about one
third of workers quitting their jobs after working for just six months and
around 45 percent of workers holding on for an average of two years.
 Environmentally friendly practices
- Environmental pressures continue to shape today’s hospitality industry,
over the past10 years it has been a key focus for all organizations to
invest in.
Sustainable practices make hospitality companies stand out, consumers
want to know that the business they purchase from follow
environmentally, socially and culturally sound practices.
 Personalizing customers experience
- Customers today have grown to expect to be recognized and treated as
individuals rather than a steam-lined operations system.
 Loyalty programs
- Are one of the top-level marketing strategies to obtain returning
customers and most individuals respect a loyalty system when
purchasing from a business.
- The hospitality industry battles each other to attract a loyal customer
base and provide the best deals/product to consumers.
Reflection
Given the different employment opportunities of Tourism and Hospitality,
where do you see yourselves 10 years from now?

VIII Tourism and Hospitality Organizations

LEARNING OBJECTIVES:

 Discuss the role of the national office in the promotion and

development of tourism and hospitality in the country
 Discuss how national, regional, and trade organization are structured
and operated.
 Share insights on the magnitude of world tourism in terms of the vast
number of organization that serves the needs of their diverse
membership.

INTERNATIONAL AND REGIONAL TOURISM ORGANIZATIONS

Tourism organizations
- Consist of international, national and non-governmental organizations
that help develop and manage tourism. They may be into education and
 training, marketing regulations, investment, environmental management
or socio cultural programs.

1. United Nation World Tourism Organization (UNWTO)

- Founded in 1978
- Formerly known as International Union Of Official Travel Organization
(IUOTO)
- Since 2006 the WTO renamed as United Nation World Tourism
Organization.
- This is a specialized agency of the United Nations
- Headquarters located in Madrid, pain.
- It also serves as global forum for tourism policy issues a plays a central
role in promoting responsible, sustainable and universally accessible
tourism, paying particular attention to the needs of developing countries.
2. International Air Transport Association (IATA)
- World’s first scheduled services started, it formerly known as
international air traffic association
- Founded in Havana, Cuba.
- In 1945, it has changed its name to the international air transport
association
- It is closely associated with international civil aviation organization
(ICAO)
- It helps in global planning of international timetables
- It has formulated a single formula for tickets and airway bills.
3. United Federation Of Travel Agents Association (UFTAA)
- Founded on 1966 in Rome.
- Earlier known as universal federation of travel agents association

- Founded by merger of two large world organization IFTA and UOTTA

- It offer its members all the necessary material, professional and technical
advice and assistance to enable them to take their proper place in the
economy of world tourism.
4. Pacific Asia Travel Association(PATA)
- Founded in 1951
- It is a non-profit travel opportunities in the member countries and
develop awareness among the travel trade.
- Headquarters of PATA in Bangkok
- The main aim of it is developing promoting and facilitating travel to and
within in the pacific areas and South east Asian region.

5. American Society Of Travel Agents (ASTA)

- Established in new York in 1931
- It is the world’s largest professional travel trade association
- Earlier it was known as American steamships and tourist agents
association (ASTAA)
 - Aim is the promotion and advancement of the interest of travel industry
and safeguarding of the traveler.
- It promotes the ethical practice in tourism industry.

TOURISM AND HOSPITALITY ORGANIZATIONS IN THE PHILIPPINES

1. Department of tourism (DOT)
- The primary government agency charged with the responsibility to
encourage, promote and develop tourism as a major socio-economic
activity to generate foreign currency and employment and to spread the
benefits of tourism to both the private and public sector.
2. Philippine Tourism Authority (PTA)
- Is an autonomous corporate entity attached to the DOT.
- Founded in n may 11, 1973 by virtue of presidential decree no. 189 (P.D.
189) synchronously with the DOT as the latters development arm.
- Now called as tourism infrastructure and enterprise zone authority
(TIEZA)
3. Philippines Travel And Tourism Council (PTTC)
- Supports its goals by conducting tourism related research and
publishing travel magazine and travel videos.
- PTTC regional chapters offices are to help the travel industry sell travel to
Philippines to their client.
- Provide up to date information on travel and in the Philippines.
4. Philippine Travel Agencies Association (PTTA)
- Is a fairly young organization born out of a union of the national
associations of the outbound travel agencies and inbound tour operators
in 1979.
- Founded to foster unity in the travel industry and to promote the welfare
of its members and the travelling public as well, the PTAA has evolved
into one that now plays a vital role both in the national and international
tourism levels.
PTTA represents the travel/tour agency sectors in
Travel agency
- An agency that makes the necessary arrangements for travelers, esp. the
booking of airline tickets and hotel rooms.

Air safety foundation (ASF)

Philippine Chamber of commerce and industry (PCCI)
Hotel and Tourism Institute of the Philippines (HTIP)
Tourism industry bard foundation Inc. (TIBFI)
Federation of Philippine industries (PATA) – Philippine chapter
 National Tourism Council Board (NTCB)
Federation Of Tourism Industries In The Philippines (FTIP)

Activity:
Situational Analysis

If you were a resort manager, what arguments would you ask from the
different professional organizations to obtain support for the promotion
of your business?

If you were the Tourism Officer of your locality what kind of assistance
will you ask from the UNWTO?

XI Sustainable Management of Tourism and Hospitality

LEARNING OBJECTIVES:

 Explain the importance of educating the public in the importance of

sustainable development.
 Enumerate the importance of continuous maintenance of sustainable
tourism.
 Analyze the worldwide importance of natural resource conservation and
sustainable tourism development
 Discuss the global ethics of tourism
 Describe the global impacts of sustainability
 Cite the benefits of sustainability in the industry

Meaning of Sustainable Management of Tourism and Hospitality

 SUSTAINABLE TOURISM
- refers to sustainable practices in and by the tourism industry. It is an
aspiration to acknowledge all impacts of tourism, both positive and
negative. It aims to minimize the negative impacts and maximize the
positive ones.

Negative impacts to a destination include economic leakage, damage to the

natural environment and overcrowding to name a few.

Positive impacts to a destination include job creation, cultural heritage

preservation and interpretation, wildlife preservation landscape restoration,
and more.

Sustainable tourism is defined by the UN Environment Program and UN World

Tourism Organization as “tourism that takes full account of its current and
future economic, social and environmental impacts, addressing the needs of
visitors, the industry, the environment and host communities.”

Hospitality and Tourism Ethics

Ethics in the tourism and hospitality industries is a crucial concept much
needed in driving a business. It is a crucial element in guiding strategic
goals, short term as well as long term goals and objectives for a company’s
sustainability.