Business and Society Ethics

Sustainability and Stakeholder

Management 8th Edition Carroll
Solutions Manual
Visit to download the full and correct content document: https://testbankdeal.com/dow
nload/business-and-society-ethics-sustainability-and-stakeholder-management-8th-ed
ition-carroll-solutions-manual/
 Chapter 10
Ethical Issues in the Global Arena

LEARNING OUTCOMES

After studying this chapter, you should be able to:

1. Differentiate between the concepts of internationalization and globalization of business.

2. Summarize the arguments for and against globalization.
3. Explain the ethical challenges of multinational corporations (MNCs) operating in the
global environment.
4. Summarize the key implications of the following ethical issues: infant formula
controversy, Bhopal tragedy, sweatshops and human rights abuses, and the Alien Tort
Claims Act.
5. Define corruption and differentiate between bribes and grease payments, and outline the
major features of the Foreign Corrupt Practices Act.
6. Describe the growing anticorruption movement and the key players in this movement.
7. Identify and discuss strategies for improving global ethics.

TEACHING SUGGESTIONS

INTRODUCTION – This chapter serves dual purposes. First, it introduces the students to
ethical issues in the global marketplace, including two infamous examples that demonstrate some
of the difficulties encountered by operating in multiple nations. Second, it offers several takes
on ways to improve ethical performance in the global economy, using four different popular
strategies.

KEY TALKING POINTS – Students will likely have a vague notion of multinational
corporations (MNCs) and the difficulties of operating in widely divergent nations and cultures.
However, they are unlikely to know any of the details about cases like Nestlé and infant formula,
or the Union Carbide Bhopal incident. The textbook offers concise synopses of both cases,
which should be eye-opening revelations for most students. The chapter also examines two
issues that arise as a result of legal and cultural differences between countries: sweatshops and
bribery / corruption. Instructors may want to cover (1) the Nike case (see Case 15) in class when
exploring issues related to sweatshops and (2) the most recent SEC / DOJ investigation of
corporate violations of the Foreign Corrupt Practices Act. After spending a sizeable portion of
the chapter identifying and discussing the ethical problems inherent in global operations, the
authors then provide four strategies of improving ethical performance in multinational markets.

Some of the most intractable ethical issues arise in developing countries, due to the vast
differences in the level (or stage) of economic development in the home and host countries. For
example, a company based in the United States is more likely to encounter difficult ethical issues
by operating in Sudan than if it opened a branch in Germany. Part of this difference in ethical
standards is due to culture (northern European countries are more culturally similar to the United
States than is Sudan), but a significant portion can also be traced to historic and continuing
discrepancies in the position of countries in the world economy.

Immanuel Wallerstein proposed a world-system theory, in which he identified core regions that
benefited most from the capitalist world economy, and peripheral zones, such as Africa and Latin
America. His book, The Modern World-System: Capitalist Agriculture and the Origins of the
European World-Economy in the Sixteenth Century (New York: Academic Press, 1976) provides
a compelling case for how theses differences developed and how the core regions continue to
profit from exploitation of the peripheral regions. While Wallerstein offers a historical account
of how the world economic system developed, David Korten writes about the current effects of
the world system. His books When Corporations Rule the World (San Francisco: Berrett-
Koehler Publishers, 1995) and The Post-Corporate World: Life after Capitalism (San Francisco:
Berrett-Koehler Publishers, 1999) both explore and denounce the effects that corporations from
developed countries have on the economies and social lives of underdeveloped nations.
Touching on these ideas may help the students see the problems of operating a global business in
a larger context than simply trying to match ethical systems.

PEDAGOGICAL DEVICES – In this chapter, instructors may utilize a combination of:

Cases:
Should Business Hire Undocumented Workers?
Something’s Rotten in Hondo
Nike, Inc. and Sweatshops
Coke and Pepsi in India: Issues, Ethics, and Crisis Management
Chiquita: An Excruciating Dilemma Between Life and Law
Goldman Sachs and Greece
Big Pharma’s Marketing Tactics

Ethics in Practice Cases:

An Innocent Revelation?
I Love My Job – Just Don’t Ask How I Got It!

Spotlight on Sustainability:
Earth Hour: A Global Ethical Sustainability Movement

Power Point slides:

Visit http://academic.cengage.com/management/carroll for slides related to this and other
chapters.

LECTURE OUTLINE

I. THE NEW, NEW WORLD OF GLOBAL BUSINESS

A. Expanding Concepts of Global Business
B. Ongoing Backlash against Globalization
1. Globalists and Antiglobalists
II. MNCS AND THE GLOBAL BUSINESS ENVIRONMENT
A. Changed Scope and Nature of MNCs
B. Underlying Challenges in a Multinational Environment
1. Achieving Corporate Legitimacy
2. Differing Philosophies between MNCs and Host Countries
C. Other MNC-Host Country Challenges
1. Facing Cultural Differences
2. Business and Government Differences
3. Management and Control of Global Operations
4. Exploration of Global Markets

III. ETHICAL ISSUES IN THE GLOBAL BUSINESS ENVIRONMENT

A. Questionable Marketing and Plant Safety Practices
1. Questionable Marketing and Plant Safety Practices
a. Questionable Marketing: The Infant Formula Controversy
b. Plant Safety and the Bhopal Tragedy
B. Sweatshops, Human Rights, and Labor Abuses
1. Fair Labor Association (FLA)
2. Social Accountability 8000 (SA 8000)
3. Individual Company Initiatives
4. Alien Tort Claims Act and Human Rights Violations
C. Corruption, Bribery, and Questionable Payments
1. Arguments For and Against Bribery
2. The Foreign Corrupt Practices Act (FCPA)
3. The Growing Anticorruption Movement
a. Transparency International
b. OECD Antibribery Initiatives
c. UN Convention Against Corruption (UNCAC)
d. Individual Country Initiatives

IV. IMPROVING GLOBAL BUSINESS ETHICS

A. Balancing and Reconciling the Ethics Traditions of Home and Host Countries
1. Ethical Imperialism
2. Cultural Relativism
B. Strategies for Improving Global Business Ethics
1. Global Codes of Conduct
a. Corporate Global Codes
b. The GBS Codex
c. Global Codes/Standards Set by International Organizations
2. Ethics and Global Strategy
3. Suspension of Activities
4. Ethical Impact Statements and Audits
C. Companies Take Action Against Corruption

V. SUMMARY
SUGGESTED ANSWERS TO DISCUSSION QUESTIONS

Students should recognize that their answers to these discussion questions should be well
reasoned and supported with evidence. Although some answers will be more correct than others,
students should be aware that simplistic answers to complex questions, problems, or issues such
as these will never be “good” answers.

1. One of the things that students must keep in mind is that they have the benefit of hindsight,
and that case writers have analyzed the events to point out the errors that occurred in each
of these cases. This question requires that we approach the situations as if we were in the
time period before these events took place, without knowledge of what is about to happen.

In the Nestlé case, managers probably thought they were doing something not only ethical,
but also extremely beneficial to inhabitants of the tropical locales. The company was
providing powdered infant formula that was easily transported and that provided the
necessary nutrients for the healthy development of small children. It is quite possible that
the problems of impure water supplies never entered their minds, and consequently the
problems with the mothers’ breast milk drying up would not have been an issue either.
The main ethical issue emerges when Nestlé managers did find out about the problems. At
that point, I would have to say that they became immoral managers—they knew a problem
existed, and rather than correct the situation, they elected to deny it and continued to
actively market their product.

In the Union Carbide incident, it is a fine line between amoral and immoral management.
The key issue in this case is the fact that the plant was constructed pursuant to lower
standards than those required in the United States. Presuming that the U.S. standards were
in place in order to assure safety, it seems that the Union Carbide managers made a
conscious decision to place a higher risk of accident on the employees and citizens of India
than it imposed on its American workers. This is a direct violation of Kant’s categorical
imperative, “treat people only as ends, never as means.” If Union Carbide had followed
this maxim, it would have decided to adhere to the higher standards, simply to ensure the
safety of its Indian stakeholders.

While many critics claim that Google’s exit from China may have been motivated by the
company’s desire to protect its intellectual property and as a result of certain security
breaches, Google management maintains that its decision was due to the company’s
unwillingness to continue to censor content on the Chinese version of its search engine.
Although some argue that Google’s original agreement to censor anti-Chinese search
results was unethical, and, hence, immoral management, Google stressed that its initial
entry into the Chinese market was necessary in order to facilitate additional access to
information for Chinese users. Some would classify Google’s decision to reverse course
as moral management, since the company has placed a premium on certain personal
liberties (e.g., freedom of speech) at the expense of corporate profit.

2. To me, the answer to this question seems quite simple and straightforward—use the
“higher” ethical standard, regardless of whose it is, how much it costs or the ethical issue
 involved. One would find it difficult to encounter trouble for using a higher ethical
standard. If adhering to the higher standard is cost prohibitive, then the decision would
simply be to forego that particular opportunity. If the only way to make a profit is to lower
one’s ethical standards, then one should find another way to make money. Further,
managers are not free to “pick and choose” the ethical standards of the home or host
country depending on the ethical issue involved. Such an approach could lead to
management justifying certain actions that would clearly be considered unethical in one of
the countries and could lead to ethical relativism.

3. A grease payment is an expected, small, customary payment to an official in order to get

him or her to do whatever s/he was supposed to do in the first place. We often think of
grease payments as existing only in foreign countries (e.g., paying a customs officer to
approve the delivery of personal luggage), but in some sense, paying a bellhop to carry
your bags into a hotel, or giving a waiter a tip to deliver your meal could also be viewed in
this manner. On the other hand, a bribe is a larger sum that is provided in order to get the
recipient to make a choice that favors the briber or to do something that he is not required
to do. Paying a government official to select your firm’s contract to provide a service,
rather than your competitor’s, would be considered a bribe.

4. This question is left to the class instructor as time and events will have altered the
information available at the time this is being written. While Russia, China and India are
all countries with emerging economies, the textbook notes that these countries could do
more do deter bribery and corruption. If these countries want to improve their TI rankings,
they not only need to pass more stringent anti-bribery and anticorruption laws, they also
need to make sure that the laws are enforced. The best way to accomplish this objective is
for each country to make sure that all actions covered by the laws are subject to public
scrutiny and that the officials in charge of implementing and following the laws are held
accountable.

5. As noted in the text, companies can improve global ethics by (1) developing worldwide
codes of conduct, (2) factoring ethics into global strategy, (3) suspending activities when
faced with unbridgeable ethical gaps, and (4) developing periodic “ethical impact
statements.”

According to a report issued by The Conference Board and the Ethics and Compliance
Officers Association (ECOA), the following are five key steps that companies can take to
fight bribery and corruption:

1. High-level Commitment by Top Management

2. Detailed Statements of Policies and Operating Procedures
3. Training and Discussion of Policies and Procedures
4. Hotlines and Helplines for All Organizational Members
5. Investigative Follow-Up, Reporting, and Disclosure
GROUP ACTIVITY

Divide students into groups of four to five students. Ask each group to draft a general global
code of conduct that could be used by any multi-national corporation. Students should explore
which issues might be difficult to implement on a global scale (i.e., issues related to gifts/bribes,
discrimination concerns, sexual harassment, etc.). Students should reach a resolution on how to
implement global standards in their respective codes regarding these issues. Students also should
contemplate the steps that they would need to take to make their code accessible to employees
(posting it on the internet, translating it into various languages, etc.).

INDIVIDUAL ASSIGNMENT

Ask students to categorize the following as a facilitating payment (grease payment), a bribe or
neither of these under the Foreign Corrupt Practices Act. Students should explain why they
chose a certain answer.

(1) Jane Jones, who works for XYZ Corporation (a U.S. publicly-traded company), has
documents that she needs to clear customs in order to make it to an important business
meeting on time. She decides to pay the customs official $500 in order to move to the
front of the line.

(2) Same facts as above, but Jane decides to pay the customs official $5000.

(3) Jane gives a steel letter opener with XYZ Corporation imprinted on it to a foreign
government official as a gift.

(4) The country where a major foreign client is based was recently hit by a devastating
earthquake. Competitors of XYZ Corporation are donating approximately $150,000 each
to foreign relief efforts. XYZ Corporation also decides to donate a similar amount.
Another random document with
no related content on Scribd:
The Project Gutenberg eBook of The Builder, No.
2, February 18, 1843
This ebook is for the use of anyone anywhere in the United
States and most other parts of the world at no cost and with
almost no restrictions whatsoever. You may copy it, give it away
or re-use it under the terms of the Project Gutenberg License
included with this ebook or online at www.gutenberg.org. If you
are not located in the United States, you will have to check the
laws of the country where you are located before using this
eBook.

Title: The Builder, No. 2, February 18, 1843

Author: Various

Release date: September 1, 2023 [eBook #71540]

Language: English

Original publication: London: Publishing Office 2 York Stree

Covent Garden, 1844

Credits: Charlene Taylor, David Garcia, Jon Ingram and the

Online Distributed Proofreading Team at
https://www.pgdp.net (This file was produced from
images generously made available by The Internet
Library of Early Journals. Noted on site that this
resource is no longer available.)

*** START OF THE PROJECT GUTENBERG EBOOK THE

BUILDER, NO. 2, FEBRUARY 18, 1843 ***
The Builder, No. 2, February 18,
1843.
 SATURDAY, February 18, 1843.
The various speculations and expressions of opinion to which our
movements have given rise would, if accurately noted, supply the
most interesting exposition of what we have to contend with on the
one hand, and what we have to encourage us on the other. We
should gather from it the most convincing testimony of the necessity
of some such effort as that which we are now making to remove the
general ignorance on all points connected with Building, whether as
regards the science or its professors and practitioners. Grave and
experienced men are to be found who hold up their hands in
astonishment at the rashness, as they consider it, of our enterprise—
men who argue upon general principles against the success of our
plan. They say the Builders are not a reading class, nor a class at all,
either in themselves or their connection, to support a periodical like
the one we propose to give. The publishers in particular, and they, in
their experience on all points connected with publication, are
certainly entitled to be considered oracles—the publishers generally
have but a mean opinion, or say they can form no opinion at all of
the probabilities of success. They confess themselves astonished at
the numbers of the Building Class; but they mistrust the conclusions
to which we have come upon the data which these numbers supply.
So little have publishers had to do with the Building Class, and so
little the Builders with the publishers, that they might have lived on
the opposite sides of the same globe as regards the acquaintance
each has with the other for any practical interchange of their mutual
special interests; but we propose to bring them into more intimate
union, and to make the publisher at least confess that he knew not
one half the territory over which his appointment was designed to
extend.
But there are parties connected with the arts who might have been
supposed to have lived in something like a consciousness of the
immense, as it is intimate, alliance that subsists between them and
the Builders as members, it may be said, of one common fraternity;
and these are as ignorant of the more important facts as it is
possible to suppose men to be. An eminent sculptor addressed us
the other day in a strain of this character: “The Builders,” said he,
“are too small a body to support a class paper; look around you,” he
continued, “and you find them dotted here and there only, and not
like the Shoemakers, or the Publicans, or the Butchers, meeting you
at every turn.” It should be stated that he had seen our Precursor
Number. We asked him if he was aware of the fact the Carpenters
alone outnumbered the Shoemakers, and that the whole body of
Builders are as five to one of that very numerous class: that in round
numbers we had 130,000 Carpenters, 60,000 Masons, 40,000
Bricklayers, 30,000 Painters, Plumbers, and Glaziers, and so on.
And that these were an intelligent, a reading, a thinking, and
provident class, and well to do in the world. At this he expressed his
surprise, but yet in such terms as to shew us that there was a leaven
of incredulity mixed with it. Again we referred to them as an
advertising class, on which he seemed amazed, but more so when
we pointed out to him seventy-one advertisements in the Precursor,
and expressed our belief that shortly it would amount to five times
that number. On this head, indeed, it would be easy for us to give
convincing proof, were we so disposed, and we know not but we
may, for the curiosity of the matter, some day do it; we could print the
largest part of a paper in thickly-set advertisements pertaining to
building, and all selected from the London and provincial papers of
one week: sales and falls of timber, of brick earth, and minerals; of
building land and general building materials; businesses to be
disposed of, contracts to let, situations wanted, and the like; indeed,
there is no such class, no class so much in need of, and so well able
to support their own weekly paper. Other parties we have met with,
and reports have been brought to our ears, from men moving in the
very ranks of the workmen themselves, who express a most
disparaging opinion, not of our objects, or our exertions, but of their
fellow-workmen; they say, in as many words, that “we are throwing
pearls before swine.” The plan is good, they admit; but they urge that
the mass of the workmen are too fond of amusements, and so given
to low and sensual indulgences, as to deny the hope that they will, to
any extent of numbers, seek to benefit by it. These people, we are
afraid, measure their class by themselves. Others again urge, that
the reading appetite is vitiated and depraved, and that unless we
pander to the passions of the multitude “by strong and exciting and
vulgar matter” (we use their own words), we may look in vain for
subscribers. Against all these we have to contend, and we are utterly
opposed to them in opinion on all such grounds as the foregoing; but
in one point we agree,—we certainly have an uphill affair. The
ground we have chosen is unoccupied and untrodden. We have a
great task in reversing the usage of centuries. We must, therefore,
call upon the workmen themselves to aid us in fighting their own
battle,—not a battle against interests or individuals, but against
ignorance and exclusion. And we reiterate our call on the friends of
the working classes, for whose satisfaction, and the satisfaction of all
who care to know it, we now make our profession of purpose as
regards the end and object of our labours.
We do not want to inflame the mind of the workman with
discontent; we do not want to unsettle or disturb the relations of
society; we do not wish to raise any man above his proper condition.
On the contrary, we would promote and teach contentment; we
would settle and consolidate; we would give every man his own
proper level. We consider that it is too much the tendency of the
agitation of these times to effect the opposite of all this. The best
words are perverted from their true meaning or misunderstood; a
false principle pervades and regulates our intentions, and the world
runs counter to its own wishes, by reason of its neglect of simple
truths, which he who runs may read.
As regards that much abused word education, and as to our
purpose to educate the workman, a right understanding will suffice to
disarm it of its terrors in the minds of many who have seen in its
perversion or abuse that which they have ascribed to education
itself. What is an educated man? Here we fancy we hear ten
thousand voices exclaim, What a question! And yet we challenge the
whole of that ten thousand to give the true answer, if they reply in the
generally accepted meaning of the term. Education is too frequently
confounded with book-learning, and that is considered to be
knowledge which is only the key to it. Take your educated man, as
he is called, and put him into the workshop or the sphere of
operation in that art on which he descants so learnedly, and he must
give way (at first at least) to the unlettered, or, as he is termed, the
uneducated artificer and labourer. A mind well stored with the facts
that bear upon any particular art, may be likened to a well-furnished
chest of tools; but it requires a practised hand to apply those tools
with skill and to a useful purpose—all the rest is mere theory; and of
this sort of theory we have a great deal too much now-a-days.
Aye! we will take the rude, unlettered Carpenter of the most
obscure country workshop, and match him as an educated man
against the most learned pundit of our universities. We do not mean
to say that the Carpenter is a better man for his rudeness, or
because he may read or write badly, or not at all; but we take this as
an illustration of the meaning we attach to the word education in its
practical sense, and we will now say a word as to its bearing on the
course we have chalked out for ourselves.
It is true that the relations of society and its workings in these
times appear very mysterious, confused, and complicated; but what
does it arise from? Does any man imagine it to be more difficult to
regulate domestic or civic government now, than it was in the
simplest state of pastoral life? Not a whit the more, provided the
education of the heart, the bringing out of its virtuous tendencies be
properly studied and promoted. Teach the workman his duties in the
several relations in which he is placed, as much as you aim at
making his skilful in the handling of his tools, or the fashioning of his
materials, and you have educated him for the whole end of his
existence; but he wants few or none of the theories of matters that
are above him.
It is to settle then, to calm or quell the agitation of purpose which
now disturbs the public mind, to do our part in this, as we conceive,
great work of national repair, to bring into harmony the now
contending powers and forces, and to assist in our humble way to
direct them to one end and object, of peaceful and profitable action,
that our exertions will be directed.
 And how do we propose to do this? how do we aim to be useful in
this work of charity,—for surely charity it must be called which shall
effect the ends of peace? Why, by bearing in mind and acting upon
the old proverb, “Charity begins at home.” We begin with our class—
we begin at home.
Oh! there are conquests more bright, achievements higher, glory
greater to be reaped in this sphere than in all the turmoil of politics,
or the dread strife of war! Let us wean our countrymen, but
particularly that great body of which we have the honour of being a
member,—the building class,—from the fretting and exciting
consideration of subjects which only tend to unhinge the mind and
distract it from acquiring that solid profit which a skilful exercise of his
craft procures from every intelligent workman, let the quiet habits of
a steady industry be enforced upon ourselves; let our curious and
admiring thoughts be bent, so far as business goes, upon the
investigation of the principles in science, and the properties in nature
which affect the things we construct, and the materials of which they
are constructed; let the workshop and the building have our working
hours, and our homes and families the rest, even to a participation in
our studies, for these in most instances may be made the interest,
and now and then the delight of every family circle.
Is it nothing, good countrymen and esteemed fellow-craftsmen,
that we have to boast of honours and achievements such as neither
military daring, or statesmanlike craft or wisdom has ever attained, or
can attain to. What are all the doings of the science of war or
government compared with the building up, on clear and well-defined
principles, abstract as well as tangible, those stupendous and
imperishable memorials of a country’s history which the works of the
Architect and the Building Artificer supply. After the lapse of ages of
obscurity, we recover, by means of the indelible tracings of the hand
of the long departed, a knowledge of the habits, character, and
condition of the countries in which they lived and worked. How much
of the tale of British history of the fourteenth century, and of following
centuries, have to be recorded by the architect and builder of these
days? and by those whom their present conduct will influence? How
important then it is that there should be none of the trifling in our
department, and that we should be alive to the importance of the
functions we are called upon to exercise.
The humblest workman of the building class is charged with the
duties of the same mission. It will be our part to show them how this
duty was discharged in times gone by, and to engage them in the
consideration of such subjects, and in the labour of acquiring a
similar mastery in their craft with those whose works we call upon
them to join us in investigating.
It is thus that we propose to educate—the standard of mechanical
and moral excellence must be raised at the same time, and good
citizens, as well as able artisans and artists, be trained under one
system and together.
 OUR CORRESPONDENCE.
It is a pleasing part of our duty to acknowledge the flattering
testimonials we have received in favour of our work. Certain of our
approving friends have taken the trouble to write, but many more
have called at the office, and expressed the warmest interest in the
success of The Builder, with a determination to do all in their power
to insure it. The Royal Institute of British Architects have, by a
special resolution, directed their Honorary Secretary (Mr. Bailey) to
acknowledge the reception of our first number, and the Society of
Arts have placed it in their library, and thanked us for the
presentation. These matters are noted as shewing that a work of this
class is recognized by important public bodies as deserving of their
especial regard; and we feel assured that as we advance we shall
find not only an admission but a welcome to every public and private
library in which the literature of art obtains a place.
We have letters of encomium from architects as well as from
builders and working men; and as it is for the latter that we are most
anxious, feeling assured that when matters are right at the base of
the social structure, the ornaments are firmly fixed and supported, so
we feel the greater pride in perceiving the interest which the
workman takes in our labours. It is the architect, however, and the
experienced and liberal master builder, the clerk of works, and
foreman, who can assist us to the enlightening of the body of the
craft; and we have one grateful specimen of this species of co-
operation, from a learned and eminent architect, an extract from
which we cannot forbear committing to print.
“I should like to know whether The Builder will assume the
character of Loudon’s Magazine, or whether you intend it entirely for
the working classes—if for the latter, shall you endeavour to bring
before them the principles of what they are called upon to labour at,
or shall you endeavour to give them a taste for those acquirements
which at present are supposed to be possessed by those who direct
them? I do not fear any ill from raising the mental condition of the
artisan, but see in it much good, at the same time, feel the difficulty
of elevating the social condition of so large a mass of the community,
and am desirous that when the attempt is made, it should be
followed by success.
“To inform the working classes how their labour was performed in
ancient days, would be instructive and amusing, and would lead to a
better style of workmanship. I will instance the carpenter’s
employment—describe the tools, the style of setting out and
executing roofs of the middle ages, where neither iron-work nor nails
of any kind were employed. The scarfing, the manner of uniting the
timbers, &c. &c., are all at variance with modern practice. Then the
beautiful manner in which the whole is put together and balanced
would be a study calculated to raise him in his own estimation, and
satisfy him that he belonged to a superior class of artificers.
Emulation would encourage him to do as well or better, to carry the
same excellence into minor employments, or, at all events, to
understand sufficient to derive pleasure from the examination of
many of the specimens left us. A vast deal might be written upon the
mere handicraft—much more upon the principles—more still upon
the art; and when the design is taken up, the field is too spacious to
put bounds to.”
The foregoing so well expresses many of our views that we can
hardly encumber it by a comment. We have in another place given
our own opinions on the question of “raising the mental condition of
the artisan,” and we have also in the same paper attempted to
sketch out by what means and for what end we propose to raise it.
We shall, therefore, proceed to the letter of another architect, which,
as it regards the “getting up,” as it is termed, of the paper, has a
practical value in that sense, and will enable us to explain a point or
two in reference to it, that may give satisfaction to many.
“Sir,
“As you have invited opinions of your precursor number of The
Builder, I take the liberty, as an architect, to express my gratification
at the publication of so useful and desirable a periodical, and have
very little doubt, if continued as promised in the address, of its
becoming a work of great circulation, and one which will effect much
benefit to the numerous classes connected with the building art,
more particularly to the workman, providing you publish it at a price
within his means, for at present, it is much to be regretted, this great
class of persons are wholly denied the advantages derived by
perusal of works on this science, owing to the high price at which
they are from necessity published. I would therefore suggest you
give this the fullest consideration, as I feel sixpence will be too high
to give The Builder the circulation you desire. Another point
requiring attention will be as to the advertisements, both as to
quantity and description. If general advertisements are received, it
will not so well admit of the title you give to the paper, which should
exclude many such as are in the Precursor; and I fear, without much
less space is devoted, or that the number of advertisements is
compressed by smaller type, you will experience a disappointment in
the success of your undertaking. I again beg you will accept the
thanks and best wishes of an
“Architect.”
Now as to price, we think the best answer we can give is the
present number. We have been advised to steer clear of too low a
price at the commencement, because of the admitted difficulty of
alteration in such cases, when found necessary to raise it. We hope
no such necessity will arise in this; that the largeness of the
subscription-list and of the number of purchasers will fully
compensate us for any sacrifice we may make in the outset. With
regard to advertisements, it was our wish to confine the list to such
as bore directly on building, but to be stringent in this respect would
be to deprive the paper of a large power of usefulness. Builders want
almost every thing, and are consumers to an immense amount of all
sorts of commodities; wherefore, then, should we refuse our columns
to advertisements that inform the workman and the master alike of
the ready means of supplying their general daily wants? But we
make this promise, that the space given to advertisements shall not
defraud the inquiring reader of his full share of information and of
matter of trade interest; nor shall our friends the advertisers be
treated with less consideration for this resolve—the more they
bestow their favours upon us, the more shall we study to cater for
their advantage, and for every page they add to our sheet we shall in
some way or other give a page to the reader, so that the mutual
workings of both parties shall be for the mutual good.
We give the next letter, though of some length, entire. It, like the
first from which we made an extract, embodies so much of our views
and plans, that we would give Mr. Harvey the full credit of his own
clear perceptions, by letting it be seen how well he understands the
subject upon which he writes, as will be exemplified in the carrying
out.
“Sir,
“The general invitation conveyed through the ‘precursor number’
has induced me to offer a few remarks in reference to The Builder.
“‘The discovery of the disease is half the cure;’ so in this instance,
the primary point to ascertain is, what class stands most in need of
the kind of publication contemplated in The Builder. When the vast
number directly and indirectly connected with building and
mechanical pursuits is considered, there is certainly much cause for
encouragement in such a project: at all events, it may be fairly
concluded that there is a good site; and if the foundation be well
studied, there is but little fear of erecting a durable structure.
“I have no doubt that The Builder may be rendered worthy the
patronage of all the numerous grades named in the list given in the
‘precursor number;’ but bearing in mind ‘the old man and his ass,’ I
am of opinion, that out of these several grades, some particular class
should be specially borne in view, and that upon the selection of this
class mainly depends the success of The Builder.
“Upon a review of such literary works extant as may be deemed
the property of that body to whom The Builder is addressed, I think
it will be found that no class of men are so ill provided for as
journeymen mechanics generally, and this is the class that I would
recommend to your preference in the conduct of The Builder; to
this class The Builder ought to be considered invaluable in the
dissemination of practical knowledge,—extracts from works made
inaccessible by their cost,—experiments,—hints on construction,—
design,—enrichment, and similar topics; which at the same time
would be very acceptable to the more enlightened portion of the
building community, and produce inquiry and improvement in the
minds of the less experienced and youthful.
“With this view but little will be expected or required of The
Builder in the character of a newspaper. Further than the limited
notice of occurrences appertaining to its title, I would suggest the
insertion of the markets, or current prices of building materials, &c.
&c., and in particular, that an allotted space be given up to the
subjects just referred to, to the exclusion of advertisements or any
other matter. Probably once a fortnight might suffice for such a work;
this point, however, with its price, I will not now enter upon, having
already, I fear, trespassed too long on your attention.
“Be assured of my interest in the success of The Builder; to the
aid of which my humble tribute will be given with much pleasure.
“I am, Sir, your obedient Servant,
“Sidney Harvey.”
The next letter is from a plasterer, and we make it the occasion of
reiterating our intention to give designs of ornaments for plasterers.
There is a field of novelty and propriety open to them which we
venture to say has scarcely yet been touched upon. Hitherto
architectural ornament in plaster-work has been principally confined
to imitations of marble, or stone-work and wood. Now this is a
perversion and a deception, and a better principle will inevitably
obtain, since just and sound views of the principles of design and
ornament are beginning to be inculcated. So beautifully plastic a
material has its own peculiar province in decoration, and we shall
take occasion, as we advance, to throw out practical suggestions for
ascertaining and working in it.
“Sir,
“It is with much satisfaction I have read the precursor of The
Builder, which I think will be well received by all persons in that line
of business, for nothing can possibly be so much wanted for the
trade in general as a publication of the sort you are about to send
into the world. I have been a practical plasterer these thirty years,
and have often expressed a wish that a useful intelligent paper might
be published. I shall be most happy to become a subscriber. I am
fearful there will be thousands read the Precursor, like myself, that
will be proud to subscribe, but will not take the trouble to express
themselves by letter, and then you may fancy it will not be taken up
with spirit, though I am convinced, by the many persons, indeed all,
that I have conversed with, that it is their intention to become
purchasers the moment it is fairly out. Wishing you success,
“I am Sir, your obedient servant,
“B. J. Maskall.”
We will insert two more of what we may term the professional, and
conclude with a complimentary note, lately received, from a
gentleman whom we have not the pleasure of knowing, and extracts
from the first that came to hand, as proofs, along with a great
number of others, of a deep interest being taken in The Builder, as
we predicted would be the case, by the amateur.
“Sir,
“You invite a reply from your readers of the ‘Builder’s Magazine.’
“To make a newspaper answer, it must be numerously circulated. I
should advise to make it a weekly paper, to suit every mechanic or
person engaged in the trade. I should recommend that it be like the
Illustrated London News, to contain sketches of works in progress,
new buildings, amounts of contracts, and other news relating to
building. Also, to make it general (for nearly every workman takes a
weekly paper), it must contain the heads of the news for the week.
This would answer, without doubt, and I should like my name as a
weekly subscriber.—Yours, &c.
“J. Nesham.”

“Sir,
 “I approve much the plan of your proposed publication, and
cheerfully offer myself a subscriber in whichever form it may appear;
but would prefer it as a weekly magazine and advertiser, in which
character I hope soon to see it, and wishing it all possible success.
“I am, Sir, yours respectfully,
“Thomas Allen.”

“Sir,
“I have only just had time to look into your valuable and most
interesting work, The Builder, which I took up by accident this
morning. I am so convinced of its excellence, that I should feel
greatly obliged if you would allow me to become a subscriber of the
unstamped number, from the first, and supply me regularly with it, if
you are in the habit of sending it to this neighbourhood.
“I am, Sir, &c.
“J. R. W.”

“Sir,
“Last Saturday evening I bought the precursor number of The
Builder, and was so pleased with the contents, that I called again at
your office to say that I meant to take it in myself, and that I had
shewn it to a bookseller, who told me that he also would order it at
once for his shop. At that time I had only taken a very cursory glance
at the number, but on further inspection, I feel convinced that it must
have a very great sale, and I am sure I heartily wish you every
success. My answer to your question, as to whether a magazine or
simple newspaper would be the better form of publication is this,—
that though many would prefer it as a magazine only, yet many more
would rather see the news of the week blended in its columns. I am
no artist, I am no mechanic, but I am a very great admirer of
architecture, particularly of country houses and rustic cottages,
churches, gardens, &c.
 “I wish your new work was called ‘The Builder and Landscape
Gardener.’ Views of parks and garden grounds, &c., ornamented
with their castles, halls, cottages, &c., both of this and other
countries, are at all times highly instructive and interesting.
“To the greatest talent is united in your work that kindly feeling
towards those who have to labour for their daily food that will carry
you on triumphantly. That your undertaking may meet with a
deserved and most abundant reward, is the sincere hope of yours,
&c.,
“M. B.”
The suggestion contained in the last extract, as to the title, is one
upon which we are glad to make a few remarks, because the same
suggestion has been embodied in the observations of other friends,
in different ways.
We have confined ourselves to the simple term “Builder,” as best
descriptive of all classes and crafts concerned in the art of building
itself, and the arts with which it is intimately allied. Were we to
attempt to give a title that should specifically explain the branches of
art and science to be treated in this work, we should occupy half a
page. Not only setting up houses or edifices, but, as we have said
before, preparing the materials—aye, even to the very question of
the planting and the culture of the oak and the pine, on which the
future carpenter is to exercise his ingenuity. As to the brick-field, the
quarry, the limekiln, the mine, the forest—consider what enters into
the composition and completion of a building, what machines and
implements are employed in working and preparing the materials,
and its erection—what in the furnishing and fittings—what in the
garden and other appurtenances. Consider all these, and you have
engineering and machinery, cabinet-work and upholstery, and finally
landscape art, included. And as to building science, or architecture,
consider also its extensive range: the cottage, the middle-rate
dwelling-house, the mansion, the villa, the palace—there is the
labourer’s house of the country, and the labourer’s and workman’s
house of the town; the farmer’s dwelling in the one, and the
tradesman’s in the other—the farm-yard buildings and the
corresponding workshop, warehouse, and factory—the country “box”
and the citizen’s suburban retreat—the mansion of the country
squire and that of the wealthy town merchant—the parsonage, the
church—the humble village church!—the street of the pretty country
village, the formal lines and gay shops of the crowded city—the
traveller’s way-side inn, the town hotel—the petty sessions house,
the county courts, prisons, workhouses, almshouses, asylums,
barracks—the halls of our cities, the concert-rooms, the theatres, the
great market-houses, the exchange for our merchants, the
parliament-houses, the palace, the cathedral!
Our subterranean structures, in drains and tunnellings; our
pavements and highways; our bridges, aqueducts, and viaducts; our
railroads, our lighthouses, harbours, docks, ports, defences.
Consider these, and we have not half exhausted the list—we dare
not longer particularize—consider these, and the numerous crafts
and callings engaged in them, and it will be at once seen that we
should only weaken the force and destroy the comprehensiveness of
our title, The Builder, by any attempt to make it more
comprehensive.
The following excellent letter has come to hand since the
foregoing summary was penned:—
“Sir,
“The delight with which any one connected with the erection of an
edifice seizes a book or paper, bearing the title (The Builder)
heading your new publication, can be duly appreciated by those who
have carefully studied the ‘Practical Builder,’ as published by Mr.
Peter Nicholson, in the enlarged edition of 1822.
“In the perusal of which the idea of a work similar to the one
shewn forth in the precursor number of The Builder, has very often
engaged my most serious attention, leaving no doubt on my mind of
the very favourable reception the work would have from all parties
engaged in the Building department.
“Begin and continue on the broad principle of practical utility,
making most prominent, works already executed, or in the course of