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Marketing Management - Business Model Canvas

The Business Model Canvas is a strategic management tool consisting of nine building blocks that help entrepreneurs understand how a company creates, delivers, and captures value. The nine blocks are customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Filling out each block provides insights into a business model's strengths, weaknesses, opportunities, and threats, enabling strategic decision-making and adaptation to changing markets.

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24 views

Marketing Management - Business Model Canvas

The Business Model Canvas is a strategic management tool consisting of nine building blocks that help entrepreneurs understand how a company creates, delivers, and captures value. The nine blocks are customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Filling out each block provides insights into a business model's strengths, weaknesses, opportunities, and threats, enabling strategic decision-making and adaptation to changing markets.

Uploaded by

krystalalohacatipon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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**Business Model Canvas**

The Business Model Canvas is a strategic management tool that provides a visual framework
for developing and analyzing business models. It consists of nine key building blocks that help
entrepreneurs and marketers understand how a company creates, delivers, and captures value.

1. **Customer Segments**: Identify the different groups of customers or market segments your
business serves.

2. **Value Propositions**: Define the unique value your product or service offers to each
customer segment and why they should choose your offering over competitors'.

3. **Channels**: Determine the various channels through which you will reach and interact with
your customers to deliver your value proposition.

4. **Customer Relationships**: Outline the types of relationships you will establish and maintain
with different customer segments to ensure customer satisfaction and loyalty.

5. **Revenue Streams**: Specify how your business will generate revenue from each customer
segment, whether through one-time sales, recurring subscriptions, or other pricing models.

6. **Key Resources**: Identify the essential assets, resources, and capabilities your business
needs to create, deliver, and capture value.

7. **Key Activities**: Describe the critical activities and processes your business must perform to
execute its value proposition effectively.

8. **Key Partnerships**: Identify the external partners, suppliers, alliances, or strategic


relationships your business relies on to operate efficiently and deliver value.

9. **Cost Structure**: Outline the various costs and expenses associated with running your
business, including fixed costs, variable costs, and economies of scale.

By systematically analyzing and filling out each component of the Business Model Canvas,
entrepreneurs and marketers can gain insights into their business model's strengths,
weaknesses, opportunities, and threats. This holistic view enables strategic decision-making,
innovation, and adaptation to changing market dynamics, ultimately leading to sustainable
growth and success.

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