Trading Business Plan Example
Trading Business Plan Example
2023
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
[email protected]
http://www.example.com
Information provided in this business plan is unique to this business and confidential;
therefore, anyone reading this plan agrees not to disclose any of the information in this
business plan without prior written permission of the company.
Table of Contents
Executive Summary 6
Market opportunity 7
Product Range 7
Financial Highlights 8
Units Sold v/s Revenue 9
Company Overview 10
Ownership 11
Mission statement 12
Business history 12
Future goals 12
Market Analysis 13
Target Market 14
Competitive analysis 15
AlphaTrade Solutions 15
BetaInvest Group 16
Market trends 16
Regulatory environment 17
Pricing Strategy 24
Marketing strategies 25
Online 25
Offline 25
Sales strategies 26
Customer retention 27
Operations Plan 28
Operational Process 29
Management Team 31
Key managers 32
John Doe 32
Jane Doe 33
Alice Brown 33
Robert Brown 33
Organizational structure 34
Organization chart 34
Compensation plan 34
Advisors/Consultants 35
Mr. Alan White 35
Rose Anderson 35
Financial Plan 36
Balance sheet 42
Financing needs 46
Appendix 48
Executive Summary
Market opportunity
Summarize your market research, including market size, growth potential, and marketing
trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
Product Range
Highlight the product range of your trading business you offer your clients. The USPs and
differentiators you offer are always a plus.
For instance, you may include consumer goods, industrial & constructionTosupplies,
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or beverages
as your product range.
Start writing here..
Outline your sales and marketing strategies—what marketing platforms you use, how you plan
on acquiring customers, etc.
Financial Highlights
Briefly summarize your financial projections for the initial years of business operations. Include
any capital or investment requirements, associated startup costs, projected revenues, and
profit forecasts.
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15.00k
10.00k
5.00k
0
Year 1 Year 2 Year 3
Summarize your executive summary section with a clear CTA, for example, inviting angel
investors to discuss the potential business investment.
Company Overview
Describe your business in this section by providing all the basic information:
Describe what kind of trading company you run and the name of it. You may specialize in one of
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the following trading businesses:
• Retail trading
Start writing here..
• Wholesale trading
• Export-import
Ownership
• Dropshipping
Describe the legal structure of your trading company, whether it is a sole proprietorship, LLC,
Help tip
partnership, Trading Business Plan
or others.
Explain
List the where
namesyour business
of your tradingiscompany’s
located and why youor
founders selected
owners.the place. what shares they own
Describe
and their responsibilities for efficiently managing the business.
Summarize your business’ objective, core principles, and values in your mission statement. This
statement needs to be memorable, clear, and brief.
❜
Business history
If you’re an established trading business, briefly describe your business history, like—when it
was founded, how it evolved over time, etc.
Additionally, If you have received any awards or recognition for excellentTo unlock help try Upmetrics!
work, describe them.
Future goals
It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals;
they can be specific targets for revenue, market share, or expanding your services.
Market Analysis
Finally, discuss the insights gained from your market research. Highlight the needs and
preferences of your potential clients, and explain how your products or services meet those
Target Market
specific demands.
This will set a strong foundation for the rest of your market analysis, demonstrating that you
Help tip Tradingof
have a clear understanding
Business Plan
your target audience and their needs.
Start this section by describing your target market. Define your ideal customer and explain what
types of services they prefer. Creating a buyer persona will help you easily define your target
market to your readers.
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For instance, business owners, wholesalers, or retailers would be an ideal target audience for a
trading
Start business.
writing here..
Describe your market size and growth potential and whether you will target a niche or a much
broader market.
For instance, the retail trading market size in the USA was $7.9 trillion in To unlock help try Upmetrics!
2022, so it is crucial to
define the segment of your target market and its growth potential.
Start writing here..
12B
Available Market
Total global trading market potential
Served Market
Portion of TAM accessible by our
services
3B
500M
Target Market
Our specific market focus within SAM
Identify and analyze your direct and indirect competitors. Identify their strengths and
weaknesses, and describe what differentiates your trading business from them.
Competitive analysis
AlphaTrade Solutions
AlphaTrade Solutions is a well-established trading firm with over 15 years in the industry. They have a
strong customer base and are known for their comprehensive trading tools and resources.
Market trends
Analyze emerging trends in the industry, such as technology disruptions, changes in customer
behavior or preferences, etc. Explain how your business will cope with all the trends.
List regulations and licensing requirements that may affect your trading company, such as
business registration, insurance, licensing, etc.
Conclude the introduction by signposting readers to the deeper exploration of your offerings in
the following sections. This approach ensures that readers understand the context,
Help tip
significance, and scope of what your business brings to the table.
Mention the trading products your business will offer. This may include product categories,
product range, product features, product sourcing, etc.
• Distribution & fulfillment product and specifications.
Product Specifications
type and brand.
Product Specifications
and nature of goods.
Service Specifications
storage required.
Service Specifications
requirements and product type.
Service Specifications
Mention if your trading company offers any additional services. You may include services like,
product customization & branding, packaging & labeling, supply chain consultation, etc.
Here are some key points to include in your marketing To unlock help try Upmetrics!
plan:
Unique Selling
Additionally, Proposition
mention (USP)or approaches you will employ, whether traditional
the specific techniques
or modern, to establish your brand as the preferred choice for your target audience. This
introduction provides a clear overview and prepares readers for the detailed strategies that
Help tip
follow. Trading Business Plan
Define your business’s USPs depending on the market you serve, the equipment you use, and
the unique services you provide. Identifying USPs will help you plan your marketing strategies.
Pricing Strategy
Describe your pricing strategy—how you plan to price your products and stay competitive in the
local market. You can mention any discounts you plan on offering to attract new customers.
Discuss your marketing strategies to market your services. You may include some of these
marketing strategies in your business plan—social media marketing, brochures, email
marketing, content marketing, and print marketing.
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Marketing strategies
Online
Content Marketing
Offline
High-quality brochures and print materials are utilized to showcase our product range
and services, distributed at trade shows, industry events, and directly to potential
clients.
Outline the strategies you’ll implement to maximize your sales. Your sales strategies may
include direct sales calls, partnering with other businesses, offering referral programs, etc.
Sales strategies
Referral Programs
To incentivize word-of-mouth
referrals, we implement referral
programs, offering rewards and
discounts to customers who bring
in new business.
Describe your customer retention strategies and how you plan to execute them. For instance,
introducing loyalty programs, discounts or offers, personalized service, etc.
Customer retention
Personalized Service
Operations Plan
Make it clear that operational excellence is crucial for fulfilling your commitments to customers
and
Start ensuring
writing optimal outcomes.
here..
Then, briefly outline what readers can expect in this chapter, mentioning key areas you'll cover
such as staffing, operational processes, and facilities.
Staffing & Training
This introduction sets the stage by highlighting the significance of operational planning and
piques the reader's interest in the detailed insights to come.
Help tip Trading Business Plan
Mention your business’s staffing requirements, including the number of employees or traders
needed. Include their qualifications, the training required, and the duties they will perform.
Operational Process
Outline the processes and procedures you will use to run your trading business. Your
operational processes may include inventory management, sales & marketing, order
processing, customer service, etc.
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Include the list of equipment and machinery required for trading, such as office equipment,
warehouse equipment, transportation vehicles, packaging & testing equipment, etc.
Explain how these technologies help you maintain quality standards andTo unlock help try Upmetrics!
improve the efficiency
of your business operations
Start writing here..
Management Team
Conclude by emphasizing the team's experience and how it positions your program as a leader
in your industry.
Key managers
This introduction will set the stage for readers to understand the significance and capabilities
of your management team, creating a positive impression as they delve into the details of each
Help tip and
team member's role
Trading Business Plan
contributions in the subsequent sections.
Introduce your management and key members of your team, and explain their roles and
responsibilities.
JOHN DOE
CEO - [email protected]
As one of the co-founders and the CEO of [WealthWave Trading], [Name] plays a
pivotal role in setting the strategic direction of the company and overseeing all
aspects of our operations.
With over [XX] years of experience in the trading industry, [his/her] leadership
and vision have been instrumental in shaping the success of our business.
Jane Doe serves as the Chief Operating Officer of [WealthWave Trading], playing
a critical role in the day-to-day management and operational efficiency of the
company.
With over 15 years of experience in the trading industry, Jane has developed a
keen understanding of market dynamics and operational excellence.
ALICE BROWN
CMO - [email protected]
Alice Brown brings a wealth of experience and a strategic mindset to her role
as the Chief Marketing Officer at [WealthWave Trading].
With a B.A. in Marketing from the University of California and over 12 years of
experience in marketing within the trading sector, Alice has a profound
understanding of how to build and maintain strong brand presence.
ROBERT BROWN
Operations Manager - [email protected]
His exceptional organizational skills and attention to detail have been crucial in
optimizing our supply chain and inventory management processes.
Explain the organizational structure of your management team. Include the reporting line and
decision-making hierarchy.
Organization chart
John Doe
CEO
Compensation plan
Describe your compensation plan for the management and staff. Include their salaries,
incentives, and other benefits.
Mentioning advisors or consultants in your business plans adds credibility to your business
idea.
Mr. White, with his stints at regulatory bodies like [Specific Regulatory
Authority], offers us insights that ensure our operations remain compliant while
also being efficient.
His [X years] in regulatory consultancy has made him a sought-after name in the
industry.
ROSE ANDERSON
Technology & Infrastructure Consultant
Financial Plan
This introduction will help your readers understand the significance of the financial plan and its alignment with your mission and goals, setting
theHelp tip
stage Trading
for a deeper Business Plan
exploration of your financial strategy.
Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include
your business’s expected net profit or loss.
Revenue $0 $0 $0 $0 $0
Cost Of Sales $0 $0 $0 $0 $0
General Costs $0 $0 $0 $0 $0
Gross Margin $0 $0 $0 $0 $0
Operating Expense $0 $0 $0 $0 $0
Payroll Expense
$0 $0 $0 $0 $0
(Indirect Labor)
General Expense $0 $0 $0 $0 $0
Bad Debt $0 $0 $0 $0 $0
Amortization of Current
$0 $0 $0 $0 $0
Assets
EBITDA $0 $0 $0 $0 $0
Additional Expense $0 $0 $0 $0 $0
Long Term
$0 $0 $0 $0 $0
Depreciation
EBIT $0 $0 $0 $0 $0
Interest Expenses $0 $0 $0 $0 $0
EBT $0 $0 $0 $0 $0
Total Expense $0 $0 $0 $0 $0
Net Income $0 $0 $0 $0 $0
Retained Earning
$0 $0 $0 $0 $0
Opening
Owner's Distribution $0 $0 $0 $0 $0
Retained Earning
$0 $0 $0 $0 $0
Closing
The cash flow for the first few years of your operation should be estimated and described in this section.
This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
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Cash Received $0 $0 $0 $0 $0
Cash Paid $0 $0 $0 $0 $0
Interest $0 $0 $0 $0 $0
Sales Tax $0 $0 $0 $0 $0
Income Tax $0 $0 $0 $0 $0
Assets Sell $0 $0 $0 $0 $0
Assets Purchase $0 $0 $0 $0 $0
Amount Received $0 $0 $0 $0 $0
Loan Received $0 $0 $0 $0 $0
Common Stock
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Amount Paid $0 $0 $0 $0 $0
Loan Capital $0 $0 $0 $0 $0
Summary
Starting Cash $0 $0 $0 $0 $0
Cash In $0 $0 $0 $0 $0
Cash Out $0 $0 $0 $0 $0
Change in Cash $0 $0 $0 $0 $0
Ending Cash $0 $0 $0 $0 $0
Create a projected balance sheet documenting your trading business’s assets, liabilities, and equity.
Balance sheet
Assets $0 $0 $0 $0 $0
Current Assets $0 $0 $0 $0 $0
Cash $0 $0 $0 $0 $0
Accounts Receivable $0 $0 $0 $0 $0
Inventory $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0
Liabilities $0 $0 $0 $0 $0
Current Liabilities $0 $0 $0 $0 $0
Accounts Payable $0 $0 $0 $0 $0
Equity $0 $0 $0 $0 $0
Paid-in Capital $0 $0 $0 $0 $0
Common Stock $0 $0 $0 $0 $0
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Retained Earnings $0 $0 $0 $0 $0
Check $0 $0 $0 $0 $0
Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
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Break-even Analysis
Starting Revenue $0 $0 $0 $0 $0
Net Revenue $0 $0 $0 $0 $0
Closing Revenue $0 $0 $0 $0 $0
Starting Expense $0 $0 $0 $0 $0
Net Expense $0 $0 $0 $0 $0
Closing Expense $0 $0 $0 $0 $0
Is Break Even? 0 0 0 0 0
Days Required 0 0 0 0 0
Calculate costs associated with starting a trading business, and estimate your financing needs and how much capital you need to raise to
operate your business.
Appendix
• Include a table of contents for the appendix section to make it easy for
readers to find specific information.
• Include financial statements such as income statements, balance
sheets, and cash flow statements. These should be up-to-date and
show your financial projections for at least the first three years of your
business.
• Provide market research data, such as statistics on the size of the
printing industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans,
such as marketing materials, product brochures, and operational
procedures.
• Use clear headings and labels for each section of the appendix so that
readers can easily find the information they need.
Remember, the appendix section of your business plan should only include
relevant and important information that supports the main content of your
plan.
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