FAS

PRODUCT CONCEPTS

JULY 3RD, 2021

 Competitor Analysis in current market in Thailand

CADR Room Power

No Brands (m3/hr) size/application area Noise Consumption Dimensions
1 Mi Air Purifier 500 m3/hr 35m2 - 60 m2 67db 1,5 - 66W 735*260*260mm
2 Dyson Pure cool 164m3/hr 160 square feet 62.2 db 40W 406*244*244mm
3 Blueair sense+ 255m3/hr 186 square feet 29 - 50db 7 - 45 W 492*470*170mm
noise
4 Honeywell air touch i9 300m3/hr 465 square feet compact + 40 -130 W 9.25*20*22.25mm
5 Philip Air purifier series 190m3/hr 680 square feet 33-66db 58 W 32.5*54.1*21.1cm
HATARI Air purifier (Local Thai no info
6 Company) 91 m3/hr 32 square meter provided 49 W 19.3*39*53.5mm
WeDoAir (Local Thai distributor)
7 of Smart Air 315m3/hr 40 square meter 54 db 6-38 W 33*33*37 mm
8 IQ AirHealth pro 250 300m3/hr 450 square feet 25 -59db 215 W 28"*15"*16"
19 db
9 DAIKIN 330m3/hr 46 square meter (lowest) 220-240 W 700*270*270 mm
Levoit Air purifier (American
10 No.1) Cost leadership 442m3/hr 37 square meter 24- 52 db 38 W 27.4*27.4*52 cm
250-470 26.5-53.7
11 WINIX AIR m3/hr 50-120 square meter db 12-90 W 241*241*370mm
 Product
No Brands Weight HEPA lifespan Filter Color line

1 Mi Air Purifier 9.7 kg 3-6 months No photocatalyzer White 3

2 Dyson Pure cool 2.8 kg 6-12 months No photocatalyzer Silver based 8

Black, green,
blue ,white,
3 Blueair sense+ 11kg 6 months No photocatalyzer red,Grey 18

4 Honeywell air touch i9 9.5kg 3-5 years UV bulb (70% Bact) Black, White 30
White, Grey,
5 Philip Air purifier series 5.2kg 2 years No photocatalyzer Silver 5
HATARI Air purifier (Local Thai
6 Company) 6kg 6 months No photocatalyzer White 2
WeDoAir (Local Thai distributor) of
7 Smart Air 5.5kg 6 months No photocatalyzer White 3

8 IQ AirHealth pro 250 15kg 4 years No photocatalyzer White 3

9 DAIKIN 10 kg 10 years No photocatalyzer White 4

Levoit Air purifier (American No.1) 3kg -12.2
10 Cost leadership kg 6-8 months No photocatalyzer White 15

11 WINIX AIR 3.1-8.5 kg 1 year No photcatalyzer White, black 3

No Brands Design Price Country Warranty Features Sensor
Automatic mode,light sensor,OLED display,
Sleep mode, Child lock, Favorite mode, Wind Laser particle sensor, Temperature
1 Mi Air Purifier - B 6890 China 1 year Speed regulation, 360 air-intake and humidity sensor
70-360 degree ,intelligent purification,certified Laser particle sensor, Gas
B 9900 - asthma and allergy friendly, dual fuction, sensor,Temperature and humidity
2 Dyson Pure cool Unique 30.000 UK 2.5 years remote control sensor
3 Blueair sense+ - $399 Sweden 1 year Wifi, Whisper-silent clean air delivery, app, Laser particle sensor
Laser particle sensor, Gas sensor,
Industrial gas and oxygen
sensor,Temperature and humidity
4 Honeywell air touch i9 - $199 - 280 USA 2 years Permanent washable filters* sensor
B 3790-B Smart sensor, Auto Allergen mode,Night Laser particle sensor, Temperature
5 Philip Air purifier series - 24,990 China 2 years sense mode, child lock function, and humidity sensor
HATARI Air purifier (Local Thai
6 Company) - B 4888 Thailand 3 years Ionizer system, plasma system,i-remote No sensor
WeDoAir (Local Thai distributor) minimalist, cost-effective, 360 degree air
7 of Smart Air - B 3990 Israeli 1 year circulation No sensor
8 IQ AirHealth Pro 250 - $799 - $899 Swiss 10 years movable, easy filter replacement, 3D ultraseal No sensor
B 6,990- Active plasma ion technology, Streamer Laser particle sensor, Temperature
9 DAIKIN - 14,900 Japan 5 year technology, Humidifier, and humidity sensor
Levoit Air purifier (American B 2290 -B cyclone type motor, sleep mode for white
10 No.1) Cost leadership - 8990 USA 2 year noise Laser particle sensor
B 8990- South- Plasma ion technology, Silent mode, night
11 WINIX AIR - B25,000 korean 1-5 years mode Dust sensor, odor sensor
Mi Air Purifier
Dyson Air Purifier
Blueair sense+
Honeywell Air Purifier
Philips
Hatari Air Purifier
WeDoAir Air Purifier
IQ Airhealth
Daikin Air Purifier
Levoit Air Purifier
Winix Air Purifier
Consumer Market
(Vehicle Air Purifier)
 Market Potential of Vehicle Market

Thailand Number of Registered Vehicles data is updated monthly, averaging 16,844,151 Unit from
Jan 2015 to April 2021, with 73 observations.
Thailand Number of Registered Vehicles data remain active status in CEIC and is reported by CEIC
data.
NUMBER OF NEW REGISTRATIONS OF URBAN TAXI IN BANGKOK IN
THAILAND FROM 2011 TO 2020

Total taxi registrated =

89,704* (not including
2021)
 Value Proposition Customer Segment

Passenger
perspective
Easy installation 1. Reduce risk of
Providing getting virus for
affordable price both sides
2. Get clean air
Gain Creators Gains 3. Get
satisfaction,
reliability and
trust
4. Happy working
environment
User friendly appliances
Products Customer
& Services Job(s)
1.Transportation
Air purifier for Taxi / Car Driver perspective (Driver)
Reducing the viral load 1. Meet with people 2. Going to
Air purifier Filters In the car 2. Afraid of covid destinated places by
3. Staying all day long using Taxi
in the car (passenger)
Passenger perspective
Pain Relievers Pains 1. Worried about the
risk of covid
2. Don’t know about
the previous
Clearing the air/ passenger is sick or
odor not
3. Odor- not good in
the car (Dizziness)

Value Proposition Canvas

copyright: Strategyzer AG
Business Market

(Vehicle Air-Purifier)
 Business to Business
Market
• Thai government has handed tax
incentives to several automotive
segments, mainly to eco-friendly
cars and pickup trucks.
• The Eco car program was
launched by the government
since 2007 entered production
starting from 2010.

*We can offer or collaborate with the manufacturers to use our filters or product since from the
production process to receive trust and safety for the customers.
 Intellectual Marketing Law In Thailand

*We should know about the “intellectual Marketing Law” in Thailand.*

If we announced like “ Our Air Purifiers can kill Corona Virus!”, it’s
going to be like a scam!!!

“Like we found the vaccine that can cure for HIV”

S0…….

Give 99.9%
???