An Assessment of Tourism Potential in Uttar Pradesh: A Case Study of Heritage Tourism in Lucknow City.'
An Assessment of Tourism Potential in Uttar Pradesh: A Case Study of Heritage Tourism in Lucknow City.'
(UGC Care Group I Listed Journal) Vol-10 Issue-6 No. 13 June 2020
Abstract:
Tourism is the most liked activity among all the age groups. Tourism contributes in development
of infrastructure, economy and society, promote handicrafts, culture and heritage in worldwide.
Tourism also provides employment to the people of the society.
Tourism industry in Uttar Pradesh has a tremendous potential for growth. Lots of variety of
destination are present in Uttar Pradesh. Lucknow is the capital of U.P. and liked by tourists also.
In this research paper primary as well as secondary data were used to solve the stated objectives.
Objectives of this research paper are to know about the determinants of tourism potential in
Lucknow city and also know about the known as well as unknown historical places in Lucknow.
Lucknow city is successful to attract tourists because of its heritage and culture, which is helpful
to growth in tourism and economy.
Keywords: Tourism Potential, Determinants of Tourism, Heritage Tourism.
1) Introduction:
Before talking about the potential of tourism, we must know what it is. According to World
Tourism Organisation, “Tourism is travelling to and staying in places outside their usual
environment for not more than one consecutive year for leisure, business and other purposes”. In
this definition WTO focuses on three main points about Tourism that are usual environment,
purposes and time period. So, tourism will be considered only when someone moves somewhere
outside their daily environment for any reason. WTO also differentiate travel and tourism but
also cleared that they both are two sides of the same coins.
Now a days, Indian tourism industry is very fast growing industry which includes lots of
industry like accommodation, transportation, hospitality and some others industries. In National
tourism award 2009-10, Madhya Pradesh state has got first prize, Andhra Pradesh got second and
Kerala and Rajasthan both got third prize in Best tourism State category. Uttar pradesh tourism
also got prize in most innovation use of informative technology category. U.P. got another prize
in the year 2018 and 2019 regarding “promoting fairs and festivals” and “best festival
destination: Kumbh Mela” respectively. Actually, Uttar Pradesh Tourism industry has very
potential and possibilities. Uttar Pradesh is very rich regarding their culture, history, rituals etc.
3.2) Methodology:
Methodology is very important for any research and analysis. For this research paper, firstly
primary data collected to know about the heritage tourist places (known and unknown both) in
Lucknow for identifying the determinants of tourism potential in Lucknow city. Secondary data
collected through previous literature, online source, government sites and reports to know about
the different facility regarding tourism.
References