SMILE
PROJECT
A PRESENTATION
S
JOB ROLES
Each of us were assigned job roles for our project as of listed below.
Producer Director Set Designer Cinematographer Lighting Sound/Audio
Lemar Jamie Aaliyah Harrison cam Shemar
Lewis cowmeadow Major warren street westcarr
THE BRIEF L
Young Gloucestershire has tasked us WE USED THE BRIEF TO CREATE THE SCRIPT
with an advertisement titled "The Smile SO THAT IT BOTH SIGNPOSTS MENTAL HEALTH
Project" What we must do is portray & PROMOTES OUR CLIENT: yOUNG
this in a visual moving imagery, such as GLOUCESTERSHIRE
a gif, promotion, video or add for tHIS IS DONE BY USING SMILING AS THE MAIN
example! Our given deadline is the 8th REPRESENTATION, BY TALKING ABOUT WHAT
March 2024, meanwhile our target MAKES US HAPPY AND BY HAVING THE YOUNG
audience ranges between the ages of GLOUCESTERSHIRE BRAND AROUND THE
15-18 VIDEO
OUR STORY BEGINS WITH A
We All Start CHARACTER SMILING
PREFERABLY DOING A HOBBY OR
Somewhere SOMETHING THAT THEY ENJOY!
Meanwhile a voice over with
the character
HOWEVER, TOWARDS THE
ENDING WE WILL HAVE ALREADY
INTERVIEWED AROUND 2-3
CHARACTERS, WITH
ACCOMPANYING B-ROLL ASKING
THEM ABOUT HOBBIES AND
OTHER THINGS THAT MAKE THEM
SMILE
The overall moral of our
campaign video is to
ellaborate and explain that
A despite all the hardships we
face in life, there is always
something that makes us smile.
L
Script Explanation
LOCATIONS
We expect to be filming alot of B-roll outside
of the college, however we hope to be filming
mostly indoor and inside of the college, as
many people from our project will be
interveiewed on explaining to us what helps
make them smile. As this links to our target
audience being “The Smile Project” We will be
finding quite rooms that can be set up in such
a way that they resemble some form of
interview style theme to match the ideas of
A
what we hope to be going for.
S
ACTORS Actor I
Our two actors will each have roughly
around 45secs of screentime being
interviewed on hobbies and other talents
that makes them, fully making up almost 2
2+ CLIENTS mins of a video
Actor II
CINEMATOGRAPHY H
Medium Shot: Neither dramatic or close up, it
captures a size similar to how we have
Composition: Rule of thirds, lots of coverage, interview style (personal, conversations in real life. This will be the most
connection with the audience, direct mode of address). common shot throughout the project as it gives a
personal feel to the video (shows body language
connects with interviewee.
Close Up/Extreme Close Up: used to show
detail and draw your attention to a specific
subject I.E what makes someone smile.(direct
mode of address) Close ups are used to show
important information
BASED AROUND THE BRIEF, WE
BELIEVE THAT THE TARGET
Our AUDIENCE WOULD BE
TEENAGERS, MEANING WE ARE
Audience CATERING OUR VIDEO AND
MARKETING MATERIALS
TOWARDS TEENS,
ONE WAY WE ARE DOING THIS IS
BY HIGHLIGHTING TEENAGE
STORIES AND VOICES, AS WELL
AS USING SOCIAL MEDIA
PLATOFMRS SUCH AS INSTAGRAM
TO POST OUR VIDEOS, PICTURES
AND REELS. ACCORDING TO A
RECENT SURVEY BY
TECHREPORT, 50% OF TEENS USE
INSTAGRAM DAILY, MEANING IT
A IS A PRIME APP FOR OUR
AUDIENCE TO ENGAGE WITH
L
LEGAL AND ETHICAL
Somethings to consider would be the PERMISSION - WE WILL GET PERMISSION
following; BEFORE FILMING IN THE LOCATIONS AND
Sensitive topics - since this video is WITH THE ACTORS
covering potentially emotional RISKS - BEFORE FILMING, ALL OF OUR
issues, this could offend people, we LOCATIONS WILL HAVE A COMPLETED
will try our best to handle the RISK ASSESSMENT, ENSURING CAST AND
situations with care CREW ARE SAFE
cOPYRIGHT - MAKE SURE THAT THE MUSIC,
VIDEO AND IMAGES ARE COPYRIGHT FREE
L
CONTINGENCY PLAN
Below are a few examples of things that could go wrong, and what
we will do to combat that.
Weather Actors Kit Locations SICKNESS Editing
Book locations ahead of ASK FRIENDS TO HELP IF A Book out laptop to use in
check ahead of time Ensure we have backup book kit ahead of time
time GROUP MEMBER IS SICK personal time
arrange backup filming actors in place Share with other
Ensure permission has been allow time for recovery come in everyday to
days Work around their groups, to ease the
asked Ensure we leave a week ensure that our group
bring suitable clothing schedule burden
CHECK STUDIO BOOKINGS, as a backup shooting day have enough time
Create a production Ensure a teams chat is Shoot locally, to save
MESSAGE HARVEY
schedule there for scheduling travel
THANK
YOU!
Group cam, lemar, shemar, jamie,
aaliyah, harrison
