Scribd
Upload
34 views

Assignment 7

Linguistic landscape refers to the language used in public signage, advertisements, place names and other texts in a given area. Geosemiotics is the study of the social meaning of placement and context of signs. There are several ways to present messages including print, electronic, face-to-face, teleconferencing, and visual aids. Community members can document the linguistic landscape through photos and descriptions of local signage and their purposes.

Uploaded by

Sheena Marie Jane Zafe
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
34 views

Assignment 7

Linguistic landscape refers to the language used in public signage, advertisements, place names and other texts in a given area. Geosemiotics is the study of the social meaning of placement and context of signs. There are several ways to present messages including print, electronic, face-to-face, teleconferencing, and visual aids. Community members can document the linguistic landscape through photos and descriptions of local signage and their purposes.

Uploaded by

Sheena Marie Jane Zafe
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

1. What is linguistic landscape?

A common definition of linguistic landscape used in the field is the one posited in the
canonical 1997 article “Linguistic Landscape and Ethnolinguistic Vitality: An Empirical
Study” (Journal of Language and Social Psychology 16(1): 23–49) by Rodrigue Landry
and Richard Y. Bourhis: “The language of public road signs, advertising billboards, street
names, place names, commercial shop signs, and public signs on government buildings
combines to form the linguistic landscape of a given territory, region, or urban
agglomeration” (p. 25). It may include carved, sprayed, printed, written, graphs, pictures
and ither meaningful signs.

2. What is geosemiotics?
Geosemiotics refers to discourses in place. It is the study of the social meaning of the
material placements of signs in the world. By signs we mean to include any semiotic
system including language and discourse (Scollon & Scollon, 2003; in Mooney & Evans,
2005). The essence of geosemiotics is that the meaning of public texts like road signs,
notices and brand logos can only be achieved through physical and social
contextualization (degruyter.com).

3. What are the ways of presenting messages?


The ways of presenting messages are:
 Print – it is the most common way of presenting messages. Examples of print
messages are letters, newspapers, fliers, brochures and reports.
 Electronic – Messages are delivered through the use of gadgets and other
electronic devices such as laptops, mobile phones, desktop and others.
 Face-to-face – the message is presented personally where body language and
facial expressions are also observed by the other person. It is the most common
way of presenting messages used by companies and business when conducting
meeting and conferences.
 Teleconferencing – also called as audio conferencing, is conducting meeting
through the use of phone, whether it is audio call or video call, connecting two
persons at different place.
 Visual aids – visual aids are graphs, map, charts and tables that is helpful in
presenting the message. These illustrations are aided to help the presenter during
presentation to deliver the message more clearly and understandable.

4. Try to survey in your community for the linguistic landscapes and be able to document it
with photos and write also its purpose.
The market location map is used to spot where are certain group of products are sold. For
example, fish, meat and poultry are sold in wet section; fruits, vegetables and dried fish are
available in the semi-wet section; and clothes, groceries, accessories and others are located in dry
section. The map is also helpful to people to know their location and where to go to purchase
certain goods or where is the toilet located in the area and the supervisor’s office of the market.

You might also like