A STUDY ON ONLINE TRADING AT SHAREKHAN

Submitted in partial fulfilment of the requirements for MBA

Batch (2022-24)

VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNOLOGICAL

UNIVERSITY, DEHRADUN

By
Name of Student: Avinash Kumar
ERP Id :- 0221MBA304
Batch of (2022-24)
Industry Guide: Mr. Sumit Sharma
Internal Guide: Dr. Sachin Kumar

Doon Business School

122Mi, Behind Pharma City, Selaqui, Dehradun-248001
 ACKNOWLEDGMENT

First, I would like to thank my institution- DOON BUSINESS SCHOOL, Dehradun where I am
pursuing the course of Master in Business Administration Second, I would like to express my
gratitude to Dr. Sachin Kumar for her expert guidance, support and encouragement that helped
me in the completion of the Summer Internship Programme Report I would like to give special
thanks to all the respondents whose precious response helped me to complete my project and my
friends and my family for the help and kind support.

With Regards, Signature……………………

Avinash Kumar
 CERTIFICATE OF ORIGINALITY

I , Enrolment No.

of 2014, am a full-time bona fide student of MBA(Integrated)Program of Doon

Business School, Dehradun. I hereby certify that this training report / project work carried out by me at

submitted in

partial fulfillment of the requirements of the program is an original work of mine under the guidance of the

industry guide

and internal (faculty) guide and is not

based on or reproduced from any existing work of any other person or on any earlier work undertaken at any

other time or for any other purpose, and has not been submitted anywhere else at any time.

(Student's Signature) Date:

CERTIFICATE BY COMPANY OF INTERNSHIP
 CERTIFICATE BY INTERNAL GUIDE

This is to certify that the Summer Internship Project titled ‘

’ submitted by enrollment no.

during Semester of MBA(Integrated)Program embodies original work done
by him/her.

Name of Internal Guide: Date:

Designation: Sign:
Campus:
 TABLE OF CONTENT
S. No Topic
1 Abstract
2 About stock market
3 Stock exchange in India
4 Types of stock exchange
5 how can you trade in stock market?
6 process of opening a demat account
7 charges associated with demat account
8 documents required in opening in demat account
9 about the company
10 share khan products and services
11 awards and recognition of share khan
12 Who started online trading in India?
13 SWOT, PESTEL, 7PS, STP, USP, COMPITITOR
ANALYSIS of share khan:
14 Market for shares in India
15 Share market in India
16 Derivatives Market in India
17 Challenges & Opportunities in Share Market
18 Risk Management in Derivatives
19 Regulatory Environment of Share Market
20 Market analysis
21 Findings
22 Conclusion
23 Learnings
24 References
 ABSTRACT
This study looks at Sharekhan, a top brokerage in the digital trading
sector, and the environment of online trading. This study examines the
major characteristics, technical developments, risk management
techniques, and user experiences related to Sharekhan's online trading
services in light of the growing popularity of online trading platforms.

It is clear from a thorough examination that Sharekhan has embraced the

digitalization of the financial markets by offering a reliable and user-
friendly online trading platform. The report highlights the
democratization of trading enabled by Sharekhan, providing accessible
entry points for individual investors into the financial industry.

The report also discusses possibilities and difficulties, and it provides a

comparative market analysis of which investment opportunity is the
most profitable.
 ABOUT STOCK MARKET

What is market?
A market is a place where buyers and sellers can meet to exchange
goods and services. Markets can be physical, like a retail store or
farmers market, or virtual, like an online marketplace.
Markets are important because they allow people to get the goods and
services they need and want. They also help to determine the prices of
goods and services.

What is stock market?

A stock market, usually referred to as a stock exchange, is a marketplace
where buyers and sellers may transact in publicly listed company shares.
The Securities and Exchange Board of India (SEBI), which supervises
stock exchanges and guarantees that listed businesses adhere to rules and
disclosure requirements, regulates the market.
Investors can profit from the stock market by buying low and selling
high, but it carries inherent risks. Market volatility, economic events,
and unexpected news can cause stock prices to fluctuate. To navigate
this complex financial landscape, individuals often seek advice from
financial experts and use various investment strategies to achieve their
financial goals. The stock market is a critical driver of economic growth
and wealth creation, playing a pivotal role in the modern global
economy.
We are all aware that stock, as used in marketing jargon, refers to
ownership of a business. In other words, you own 1% of a corporation if
it issued 100 shares and you possess 1 share. On the stock market, shares
of numerous firms are traded.

STOCK EXCHANGES IN INDIA

The two very common exchanges are NSE and BSE [national stock
exchange and Bombay stock exchange].
1. National Stock Exchange (NSE): Founded in 1992, the NSE is
one of India's largest and most advanced stock exchanges. It is
headquartered in Mumbai and has a significant presence across the
country. The NSE is known for its electronic trading system and is
home to many prominent indices, including the Nifty 50, which
tracks the performance of the top 50 companies listed on the
exchange.

2. Bombay Stock Exchange (BSE): Established in 1875, the BSE is

one of Asia's oldest stock exchanges. It is also located in Mumbai
and is sometimes referred to as the "BSE Sensex" exchange
because of its flagship index, the S&P BSE Sensex. This index
comprises 30 of the largest and most actively traded stocks on the
BSE

In addition to these two major exchanges, there are a few other

regional stock exchanges in India, such as the Calcutta Stock
Exchange (CSE), Madras Stock Exchange (MSE), and others.
However, their significance has diminished over the years, and
most trading and investment activities are concentrated on the NSE
and BSE.
India's stock markets play a crucial role in the country's economy,
providing a platform for companies to raise capital and for
investors to participate in wealth creation. They are regulated by
the Securities and Exchange Board of India (SEBI), which
oversees the functioning of these exchanges and ensures fair and
transparent trading practices.
 TYPES OF STOCK MARKET
PRIMARY MARKET: -
The primary market, also known as the new issue market or IPO market,
is where companies and entities issue new securities like stocks or bonds
to raise capital. It's the initial platform where these securities are offered
to the public. This market involves processes like Initial Public
Offerings (IPOs) and direct interactions between issuers and investors to
determine the initial market value. Regulatory oversight ensures
fairness, and after the initial offering, these securities can be traded on
secondary markets.
The primary market is vital for companies seeking capital for growth
and development, providing investment opportunities for both individual
and institutional investors. It serves as the entry point for securities into
the broader financial landscape, where prices are further determined by
supply and demand dynamics in secondary markets like stock
exchanges.

SECONDARY MARKET
The secondary market, exemplified by the National Stock Exchange
(NSE) in India, is where previously issued securities, like stocks and
bonds, are traded among investors. Unlike the primary market where
new securities are first issued to raise capital, the secondary market
allows investors to buy and sell existing securities.After a company's
Initial Public Offering (IPO) in the primary market, its shares become
available for trading on the NSE. Investors can then engage in buying
and selling these securities based on market demand, investor sentiment,
and the financial performance of the companies. Prices fluctuate in
response to these factors, reflecting the perceived value of the securities.
The secondary market is essential for providing liquidity to investors,
enabling them to trade securities at market prices. It also contributes to
price discovery and serves as a critical component of the financial
system. Companies benefit from ongoing access to capital through the
sale of their existing securities, while investors have the opportunity to
profit from price fluctuations in this dynamic marketplace.

Equity Market: The equity market, often referred to as the stock market
or stock exchange, is where the exciting action of trading equity shares
(commonly known as stocks) of publicly listed companies unfolds. It's
where investors come together to buy and sell these shares, which
essentially represent a slice of ownership in those companies. The equity
market isn't just a place for transactions; it's a vital driver of capital
formation. It gives companies the opportunity to raise the funds they
need for growth while also offering investors the chance to be a part of
the journey, sharing in both the potential gains and losses.

Derivatives Market: The derivatives market is like the financial

playground where investors can engage in trades involving fascinating
financial instruments such as futures and options contracts. These
instruments derive their value from underlying assets like stocks, bonds,
commodities, or indices. Derivatives have versatile roles - they're used
for hedging against risks, making speculative bets, and managing risk
more effectively. Futures, for example, are like bets on where the price
of an asset is headed in the future, while options provide the intriguing
possibility to buy or sell an asset at a set price, though it's never an
obligation.

Commodity Market: Picture the commodity market as a bustling

marketplace where goods like gold, silver, crude oil, and even
agricultural products change hands. It's split into two main sections: spot
markets, for those who want immediate delivery, and futures markets,
for those planning for the future. These markets offer a platform not just
for buyers and sellers but also for folks who want to navigate the twists
and turns of price movements. Whether you're a producer, a consumer,
or an investor, the commodity market offers a chance to dive into the
vibrant world of tangible goods trading.
Debt Market: The debt market, often called the bond market or the
fixed income market, is where the action happens with fixed-income
securities such as bonds, debentures, and government securities. Think
of it as a lending and borrowing hub - investors lend money to issuers
and receive regular interest payments in return. When the bond matures,
they get their principal back. It's a cornerstone of long-term capital
raising for both governments and corporations.
Mutual Fund Market: Welcome to the mutual fund market, where
investors gather their resources to invest in diversified portfolios of
stocks, bonds, and other securities. Imagine it as a collective investment
adventure led by skilled fund managers. Mutual funds bring
diversification, liquidity, and the expertise of professionals to the table,
making them a popular choice for investors, be they individuals or
institutions. It's an accessible way to tap into a broad array of asset
classes and sectors.
SME Exchange: The SME (Small and Medium Enterprises) Exchange
is like a specialized platform tailor-made for small and medium-sized
companies with big dreams. It's their launchpad, often through Initial
Public Offerings (IPOs), to raise the capital they need to expand,
innovate, and capture new horizons. These exchanges provide a
regulated, cost-effective avenue for SMEs to connect with the capital
markets, unlocking opportunities for growth and enhancing their
visibility among potential investors. In essence, they're a driving force
behind entrepreneurship and economic development.
HOW CAN YOU TRADE IN STOCK MARKET?
You can trade in stock market through
 . web applications
 . mobile based applications
 . terminal software’s
 Actual trading occurs after opening a DEMAT ACCOUNT.

PROCESS OF OPENING A DEMAT ACCOUNT

1ST search depository participant
2nd provide basic details to depositary participant
3rd provide basic details
4th provide bank details
5th upload documents
6th digital verification
7th e sign
8th submit form
After successful completion of all the steps your d mat account will be
opened and you become ready to trade.
CHARGES ASSOCIATED WITH DEMAT ACCOUNT
 account opening fee
 annual maintenance charges
 pledging charges
 un pledging charges
 dematerialisation charges
 rematerialisation charges
 DP charges

DOCUMENTS REQUIRED IN OPENING IN DEMAT ACCOUNT

 pan card
 passport size photograph
 signature copy
 address proof
 id proof
 bank statement/cancelled cheque/passbook.
 ABOUT THE COMPANY

OBJECTIVE: -
To project Share khan as an authority in the retail stock trading business
VISION: -
To be the best retail brokering brand in the retail business of stock
marketing.
MISSION: -
To educate and empower the individual investor to make better decision
through the quality advise and superior services.
Share khan -always the first
Founded in 2000 and a subsidiary of BNP Paribas since November 2016,
share khan was one of the first brokers to offer online trading in India.
With 28 lakhs+ customers, 130+ branches and more than 3900+ business
partners spread across over 670+ locations, share khan is one of the
largest brokers in India. Share khan offers a wide range of savings &
investment solutions including equities, futures and options. currency
trading, portfolio management, research and mutual funds and investor
education. On an average, share khan executes more than 900,000+
trades daily
Guiding India's retail stock investors for 23 years
 Registered with NSE and BSE for capital market, futures and
options and currency segments and CDSL and NSDL for
depository services
 A full-service stock broking firm providing online services right
from online account opening to trading and investments
 Created these highly regarded online trading platforms: website
(www.sharekhan.com), Trade Tiger (the ultimate desktop trading
software), the Sharekhan app (available for Android and iOS
devices)
 A strong brick-and-mortar network with over 3,900 outlets in 675
cities
 Research-based financial advice on all asset classes to suit all
investing and trading styles
 Dedicated Education and training courses for investors and traders
in association with our subsidiary, Sharekhan Education

Share khan provides retail broking services in the equities, commodities,

and currency divisions as well as IPOs, mutual funds, and portfolio
management services. The business also provides stock
recommendations and analysis to its clients.

The following platforms are used to provide the online trading services:
 (Mobile Trading) Share khan App
 Website Share khan (Online Trading)
 Trading Terminal Trade Tiger

Customers may also transact offline by going to one of the 634 Share
khan offices located around India. Furthermore, it provides Call & Trade
services, allowing you to place orders over the phone.
 SHARE KHAN PRODUCTS AND SERVICES
CHOICE OF TRADING PLATFORMS: -
 TRADE TIGER
 SHARE MOBILE
 SHARE KHAN MIINI
 CLASSIC ACCOUNT
 SHARE SHOP
 DIAL N TRADE

INVESTING AND TRADING TOOLS: -

 ADVISORY DESK
 ADVISELINE
 RESEARCH
 PMS
 SIP
 TOP PICKS
 MUTUAL FUND
 IPO
 PATTERN FINDER
 FORTUNE FINDER

FINANCE: -
 LOAN AGAINST SECURITY
 IPO FINANCING
 ESOP FUNDING
 MARGIN FUNDING
EDUCATION: -
 FIRST STEP
 ATC
 LEARN TO TRADE
 SHAREKHAN SEMINARS
 SKTV

AWARDS AND RECOGNITION OF SHARE KHAN

 NSE market achiever award 2018
 NSDL star performer award 2018
 second top performer in new accounts opened 2018
 leader in go green initiative 2018
 BSE top volume performer 2018
 best commodity retail broking house award 2018
 best commodity retail broking house award 2019

Who started online trading in India?

Internet trading started in India on 1st April 2000 with as many as 79
members seeking permission to do so. Geojit Securities was the first to
go online. On February 1, 2000, the National Stock Exchange (NSE)
opened up the internet-based trading system for its members, the first
stock exchange in India to do so.
 SWOT ANALYSIS OF SHARE KHAN :

STRENGTH:
 Well-maintained infrastructure.
 Dedicated, Intelligent and Loyal staff.
 On-line Trading products.
 Lowest brokerage and other charges w.r.t. Competitors.
 The best investment advice corrects up to 70-90 % through
dedicated research and reports.
 Wide product range to enable the clients to choose the best
alternative.
 One of the best DPs in India.
 A positive image in the existing clients.
WEAKNNESS:

 Less awareness in the market.

 service quality is not maintained accordingly how they are
promoted.
 time consuming process for account opening, resolving the
problems of the customers, etc.
Opportunity:
 Large primary market to sit as a book runner for the other
companies just like Kotak securities ltd. that runs the books of
shareholdings for many companies
 Slope of stock market towards delivery-based transactions.
 Large potential market for delivery and intra-day transactions.
 Open interest of the people to enter in stock market for investing.
 Attract the customers who are dissatisfied with other brokers &
DPs.
 An indirect opportunity generated by the market from its
bullishness

THREATS:
 Decreasing rates of brokerage in the market.
 increasing competition against other brokers & DPs.
 poor marketing activities for making the company known among
the customers.
 a threat of loosing clients for any kind of weakness of the
company.
 indirect threat from instable stock market, i.e., low/no profit of
share khan’s clients would lead them to go for other broker/DP.
 PESTEL ANALYSIS
Political factors:
 Government policies: The Indian government has a number of
policies that impact the stock market, such as tax policies, interest
rates, and foreign investment regulations. These policies can have
a significant impact on Sharekhan's business.
 Political stability: Political stability is important for the stock
market. Political instability can lead to volatility in the market and
impact investor confidence.

Economic factors:
 Economic growth: Economic growth is a key driver of the stock
market. When the economy is growing, corporate profits tend to
increase, which leads to higher stock prices.
 Interest rates: Interest rates have a significant impact on the stock
market. High interest rates can make stocks less attractive to
investors, while low interest rates can make stocks more attractive.
 Inflation: Inflation can erode the value of investments and impact
investor confidence.

Social factors:
 Rising disposable incomes: As disposable incomes rise, more
people are able to invest in the stock market. This is a positive
trend for Sharekhan.
 Increasing awareness of financial markets: There is an increasing
awareness of financial markets in India. This is leading to more
people investing in the stock market.
 Changing demographics: India has a young and growing
population. This is a positive trend for Sharekhan, as young people
are more likely to invest in the stock market.
Technological factors:
 Online trading: Online trading is becoming increasingly popular in
India. This is a positive trend for Sharekhan, as it has a strong
online trading platform.
 Big data and analytics: Big data and analytics can be used to
improve investment research and trading decisions. Sharekhan can
use these technologies to improve its services and gain a
competitive advantage.
 Artificial intelligence (AI): AI can be used to develop new
investment products and services. Sharekhan can use AI to
innovate and stay ahead of the competition.

Environmental factors:
 Sustainability: Sustainability is becoming increasingly important to
investors. Sharekhan can develop sustainable investment products
and services to meet this growing demand.
 Climate change: Climate change is a major risk for businesses.
Sharekhan can develop strategies to mitigate the risks of climate
change.

Legal factors:
 Securities market regulations: The Indian securities market is
regulated by the Securities and Exchange Board of India (SEBI).
SEBI has a number of regulations in place that impact
stockbrokers, such as capital adequacy requirements and disclosure
requirements. Sharekhan must comply with all applicable SEBI
regulations.
 Data privacy laws: Data privacy laws are becoming increasingly
important in the digital age. Sharekhan must comply with all
applicable data privacy laws to protect its customers' data.
 MARKETING MIX OF SHAREKHAN

Product:
Sharekhan offers a range of financial products and services,
including stock trading, mutual funds, commodity trading,
currency trading, portfolio management, and more. They provide
various trading platforms and tools to cater to different customer
needs.

Price:
Sharekhan offers competitive pricing for its brokerage services,
with different pricing plans for different types of traders and
investors. They have brokerage fees, account maintenance charges,
and other fees that vary based on the chosen plan.

Place:
Sharekhan has a widespread presence in India with numerous
branches and franchise offices across the country. They also offer
online trading platforms, making it accessible to customers from
anywhere with an internet connection.

Promotion:
Sharekhan promotes its services through various channels,
including online advertising, television commercials, social media,
and partnerships. They often run promotional campaigns to attract
new customers and retain existing ones.

People:
Sharekhan employs a team of financial experts and customer
support personnel to assist clients with their investment needs.
These professionals are trained to provide guidance and support to
investors.

Processes:
Sharekhan has streamlined processes for account opening, trading,
fund transfer, and customer service. They aim to provide a
seamless and efficient experience for their clients, both online and
offline.

Physical Evidence:
Sharekhan's physical evidence includes its offices and branches,
trading terminals, research reports, and other tangible materials
that customers interact with. These elements help build trust and
credibility with clients.
 STP OF SHAREKHAN

STP in marketing stands for Segmentation, Targeting, and Positioning.

It's a strategic approach to effectively reach and communicate with a
specific audience. Let's break down the STP strategy for Sharekhan:
1. Segmentation: Sharekhan segments its market based on various
criteria to identify specific groups of potential customers. Some
common segmentation factors include:
 Demographics: Sharekhan may segment customers based on
age, income, occupation, and other demographic factors.
 Psychographics: Understanding the financial goals, risk
tolerance, and investment preferences of customers helps in
segmentation.
 Geographic: Different regions in India may have varying
investment needs and preferences.
 Behavioral: Sharekhan might segment based on trading
frequency, investment amount, and previous investment
experience.
2. Targeting: Once Sharekhan has identified different market
segments, they select the segments they want to target. Sharekhan's
target market often includes:
  Experienced Traders and Investors: Sharekhan may target
individuals with a history of stock market participation and a
willingness to engage in more complex trading activities.
 Novice Investors: They may also target individuals who are
new to investing and require guidance and education.
 High Net Worth Individuals (HNIs): Sharekhan might focus
on attracting and serving high-net-worth clients who seek
comprehensive wealth management services.
 Diverse Investment Interests: Sharekhan may target
customers interested in various financial instruments such as
equities, commodities, mutual funds, and more.
3. Positioning: Sharekhan positions itself in the minds of its target
audience to create a unique and compelling image. Key aspects of
Sharekhan's positioning may include:
 Expertise: Sharekhan positions itself as a trusted expert in the
financial markets, providing research and analysis to help
clients make informed decisions.
 Technology and Convenience: Sharekhan emphasizes its
user-friendly online trading platforms and mobile apps for
easy access and convenience.
 Customer Support: They may highlight their customer
support services to ensure clients feel supported and valued.
 Comprehensive Services: Sharekhan positions itself as a one-
stop destination for various investment and trading needs,
offering a wide range of financial products and services.
Sharekhan's STP strategy allows them to tailor their marketing
messages, services, and customer interactions to different segments of
the market. By doing so, they aim to meet the specific needs and
preferences of each group and establish a strong presence in the highly
competitive financial services industry in India.
 USP OF SHAREKHAN
Sharekhan, like many other brokerage firms, differentiates itself in the
market by offering a unique set of features and benefits to its customers.
The Unique Selling Proposition (USP) of Sharekhan includes the
following key elements:
1. Comprehensive Range of Financial Services: Sharekhan
provides a wide array of financial products and services, including
equity trading, derivatives trading, commodity trading, currency
trading, mutual funds, portfolio management, research and
analysis, and more. This comprehensive suite of services allows
customers to manage their entire investment portfolio through a
single platform.
2. Research and Analysis: Sharekhan is known for its robust
research and analysis capabilities. They offer research reports,
stock recommendations, market insights, and educational resources
to help clients make well-informed investment decisions. This
commitment to research adds significant value to their customers
by assisting them in identifying potential investment opportunities.
3. User-Friendly Trading Platforms: Sharekhan offers user-friendly
online trading platforms and mobile apps that are designed to cater
to traders and investors of all experience levels. These platforms
provide real-time market data, advanced charting tools, and order
execution capabilities, making it easy for customers to trade and
invest efficiently.
4. Customer Support and Education: Sharekhan places a strong
emphasis on customer support and education. They conduct
seminars, webinars, and workshops to educate investors about
financial markets and trading strategies. Additionally, their
customer service team is available to assist clients with their
queries and concerns.
5. Pan-India Presence: Sharekhan has a vast network of physical
branches and franchise offices across India. This physical presence
 allows them to provide personalized support to clients who prefer
face-to-face interactions and guidance.
6. Trust and Reliability: Sharekhan has built a reputation for trust
and reliability over the years. Being one of the oldest brokerage
firms in India, it has established a strong track record of serving
customers and adhering to regulatory standards.
7. Innovative Features and Technology: Sharekhan continually
invests in technology and innovation to enhance the customer
experience. They introduce new features and tools to keep up with
the evolving needs of traders and investors in the digital age.
8. Customized Investment Solutions: Sharekhan offers personalized
portfolio management services, allowing high-net-worth clients to
have their investments managed by professionals according to their
financial goals and risk appetite.
9. Competitive Pricing Plans: Sharekhan offers competitive
brokerage fees and pricing plans, catering to different types of
traders and investors.
Sharekhan's USP lies in its ability to provide a holistic and tailored
approach to financial services, combining a wide range of offerings,
research, customer support, and a strong presence throughout India.
These factors collectively make Sharekhan a prominent choice for
individuals looking to trade and invest in the Indian financial markets.
Competitor Analysis and Market Share of Sharekhan

Sharekhan is one of the leading stockbrokers in India, but it faces

competition from a number of other players, including:
 Zerodha
 Upstox
 Angel One
 5paisa
 ICICI Direct
 HDFC Securities
 Kotak Securities
These competitors offer similar products and services to Sharekhan,
such as equity and derivatives trading, depository services, online
services, and research. However, there are some key differences between
Sharekhan and its competitors.For example, Sharekhan has a strong
focus on research and provides its customers with valuable insights into
the market. Sharekhan also has a strong pan-India presence with over
1,500 outlets in nearly 450 cities.
However, Sharekhan's brokerage fees are higher than some of its
competitors. Additionally, Sharekhan has been criticized for its poor
customer service.
Sharekhan's market share in the Indian stockbroking industry is
estimated to be around 4-5%. It is one of the leading stockbrokers in the
country, but it faces competition from a number of other players,
including Zerodha, Upstox, Angel One, 5paisa, ICICI Direct, HDFC
Securities, and Kotak Securities. Sharekhan's market share has been
declining in recent years, due to the rise of discount brokers like Zerodha
and Upstox. These discount brokers offer lower brokerage fees and a
more user-friendly trading platform than Sharekhan.
Feature Sharekhan Zerodha Upstox

Brokerage fees Higher Lower Lower

Pan-India presence Strong Lower Better

Research Strong Weaker Weaker

Customer service Best Poor Better

However, Sharekhan still has a number of advantages over its

competitors. It has a strong research team, a pan-India presence, and a
wide range of products and services. Additionally, Sharekhan is a trusted
brand with a long history in the Indian stockbroking industry.
Sharekhan is working to improve its market share by offering
competitive brokerage fees and a more user-friendly trading platform.
The company is also investing in its research team and expanding its
product offerings.
Overall, Sharekhan is a well-rounded stockbroker with a number of
strengths. However, it faces stiff competition from discount brokers and
needs to improve its market share.
 Market for shares in India

1. Historical Development of Indian Financial Markets: Since its

beginning in the early 19th century, Indian equities markets have seen a
tremendous amount of development. The National Stock Exchange
(NSE), launched in 1992, and the Bombay Stock Exchange (BSE),
founded in 1875, have played a significant role in the development of
the contemporary Indian equities market. A transformational period
began with the introduction of derivatives in the early 2000s. This
facilitated risk hedging and speculative trading among market
participants, which boosted market depth and liquidity.
2. Market Structure and Participants: There are multiple stock exchanges
and depositories, as well as main and secondary markets, in the Indian
equities market. Retail investors, institutional investors, international
investors, and market intermediaries are examples of market
participants. The NSE-dominated derivative market provides futures and
options on a variety of underlying assets, among other products.
3. Market performance and volatility: Studies have revealed that the
Indian equities markets follow cyclical patterns of bull and bear markets
that are impacted by both local and global variables. Market turbulence
is a typical feature. Market mood and the state of the economy are
gauged by indices like the NSE Nifty and the BSE Sensex. Studies
frequently make connections between business profits, geopolitical
developments, and market performance.
4. Environment of Regulation: The Securities and Exchange Board of
India (SEBI) is crucial to the management of India's financial markets.
Market dynamics have been significantly impacted by regulatory
developments, such as the implementation of risk management controls
and investor protection programs. Research frequently investigates the
impact of regulatory changes on the stability and functioning of markets.
5. Risk management in derivatives: For businesses and investors, the
derivative market is a crucial part of risk management methods.
Researchers have looked into the use of derivatives to manage risks
associated with commodities, interest rates, and currencies. Studies
highlight the necessity for a strong framework for risk management to
reduce the possible drawbacks of derivative trading.
6. Behavioural finance in Indian Markets: Behavioural finance theories
are increasingly popular in India as a way to explain investor behaviour.
Research focuses on psychological influences on market anomalies,
sentiment-driven trading, and behavioural biases.
7. Global Linkages and Foreign Investment: As the world becomes more
interconnected, research is being done to determine how foreign
investment and global markets affect Indian equities and derivatives.
Foreign Direct Investment (FDI) and Foreign Institutional Investors
(FIIs) are becoming important actors. Researchers interested in market
co-movements and contagion effects are interested in the interaction
between local and foreign markets.
8. Future Trends and obstacles: Literature also considers probable future
market trends, including the expansion of algorithmic trading, the effects
of fintech breakthroughs, and changing regulatory obstacles.
 SHARE MARKET IN INDIA
The market where stocks or equities of publicly listed corporations are
purchased and sold is referred to as the Indian Equity Market. It is an
essential part of India's financial system and has a significant impact on
the expansion of the economy in that nation. The Indian Equity Market's
main features are listed below:

1. Stock Exchanges: Bombay Stock Exchange (BSE) and National Stock

Exchange (NSE) are India's two main stock markets. These exchanges
offer a trading floor for equities. While the NSE was launched in 1992,
the BSE was founded in 1875, making it one of Asia's oldest stock
exchanges.
2. Securities and Exchange Board of India (SEBI): The regulatory body
in charge of regulating India's securities and financial markets is called
SEBI. It establishes rules, checks compliance, and makes sure investors
are protected in the equities market.

3. Market Indices: The NSE Nifty (National Stock Exchange Fifty) and
the BSE Sensex (Bombay Stock Exchange Sensitive Index) are the two
most popular market indexes in India. These indexes reflect the
performance of particular exchange-listed equities and act as proxies for
the state of the market as a whole.
4. Equity Instruments: The Indian Equity Markets provide a variety of
equity securities, including
-Common Stocks
-Preferred Stocks
-Blue-Chip Stocks
Small-Cap, Mid-Cap, and Large-Cap Stocks
5. Market Participants: There are several participants in the market,
including:
Retail Investors
Institutional Investors
Market Makers
6. Market Hours: The Indian Equity Market operates from Monday to
Friday. Trading hours vary
7. Equity Trading: Either the cash market, where real shares are
purchased and sold, or the derivatives market, which includes futures
and options contracts, are available for equity trading.
8. Initial Public Offerings (IPOs): first time offered to general public.
9. Demat Accounts: Dematerialized (Demat) accounts are essential for
holding shares in electronic form. They replace the physical share
certificates of the past.
 Derivatives Market in India
The section of India's financial markets where financial instruments
known as derivatives are traded and sold is referred to as the Indian
Derivative Market. An underlying asset, such as stocks, indices,
commodities, or currencies, is what gives derivatives their value. In risk
management and speculation, the Indian Derivative Market is essential.
The Indian Derivative Market has the following salient features:
1. Types of Derivatives: Different types of derivative instruments are
available on the Indian Derivative Market:
Futures Contracts: These bind the buyer to acquire the underlying item
and the seller to sell it at a defined price and time in the future.
Options Contracts: These provide the holder the choice to purchase (call
option) or sell (put option) an underlying asset at a predetermined price
and date, but not the responsibility to do so.
Index Futures and Options: These are based on stock market indicators
like the Sensex and Nifty. They enable investors to make predictions
about the performance of the whole market.
Commodity Futures: contracts for derivatives based on commodities
including gold, silver, crude oil, and food.
Currency Futures and Options: Derivatives contracts based on currency
pairs like USD/INR or EUR/INR.
2. Regulatory Authority: The regulatory body in charge of observing
and policing the Indian Derivative Market is called the Securities and
Exchange Board of India (SEBI). To maintain market integrity and
safeguard investors, SEBI establishes rules and regulations.
3. Trading Platforms: The Bombay Stock Exchange (BSE) also offers
certain derivatives, but the National Stock Exchange (NSE) is the main
exchange where derivatives are traded in India.
4. Participants: There are many different participants in the market:
Hedgers: Organizations and investors alike utilize derivatives to protect
themselves against changes in the value of the underlying assets. For
instance, a farmer may utilize commodity futures to fix the price at
which crops would be sold.
Traders that trade derivatives with no intention of buying the underlying
asset are known as speculators.
Arbitrageurs: People or organizations who take advantage of price
differences between the derivatives market and the cash (spot) market.
Market Makers: Financial institutions and brokerage firms that provide
liquidity by quoting buy and sell prices for derivatives.
5. Risk Management: To effectively manage risk, derivatives are
essential. They give companies the ability to lessen their exposure to
price changes, stabilizing cash flows and lowering uncertainty.
6. Margin Trading: By giving margin (collateral) to the exchange, traders
on the Indian Derivative Market are permitted to take positions that are
greater than their capital.
7. Settlement Mechanism: In India, derivative transactions are frequently
paid in cash. The difference between the contract price and the current
market price is paid in cash upon the contract's expiration.
8. Foreign Institutional Investors (FIIs): The Indian Derivative Market
has become more liquid and appealing to foreign investors as a result of
the FIIs' participation.
9. Risk and Leverage: Derivatives have the ability to generate profits,
but they also come with inherent dangers, including the possibility of
catastrophic losses, especially when leverage is used.
 Risk Management in Derivatives

Risk management is more important than investment as we know that

this market is very unstable market it can go any time up as well down
so for that reason risk management is very important and every
candidate entering into the market should have a degree that yes I can
bear this much of risk so for that reason risk management becomes
active so that in such a volatile market a person can safeguard or limit
his risk for that use some steps like:

1. objective should be clear: means you have to define your risk that
yes, I can bear this much of risk beyond this I cannot go.
2. Diversified portfolio: you should not only have a same stock in
your portfolio it should be diversified so that if by chance loss
occur other can handle the risk.
3. Feature stop loss to be used so that your risk can be minimised at
the limit you can bear.
4. Use of risk control tools so that risk can be optimised and you can
earn as much as possible profit.
5. Take advice from professionals and experienced person as they are
masters so they can guide you well to get rid of risk and can book
profit.
6. Educate as much as possible so that you can have knowledge that
when to enter which market and when to exit which market and at
what time.
7. Create a margin so that you can get to know your limits that yes,
this is my limit so if loss occur, I will get out at this point and I will
have profit till this time.
8. Understand derivatives and equity market before investing as it is
very uncertain anything can happen at any time.
 Challenges & Opportunities in Share Market

Challenges and opportunities abound in the Indian Equity and Derivative

Markets, reflecting the dynamic nature of these financial sectors.
Understanding and navigating these challenges while capitalizing on
opportunities is essential for investors, traders, and market participants.
Here are some key challenges and opportunities:

Challenges:
-risk of loss: as market is a volatile so the challenge is of risk of loss,
market can give profit simultaneously can also offer you risk of loss.
-lack of information: another challenge arises is of lack of information
when a person will not have information than the probability of risk
rises.
-over confidence: sometimes overconfidence also become a challenge a
person thinks that I will book profit but the market is volatile it can also
offer you loss.
-competition: stock market is huge so competition is also huge so again
it becomes a challenge.

OPPORTUNITY:
- Long term growth: in long run it can give an ample amount of
growth.
- Diversification: it provides you an opportunity of diversification
where you can diversify your portfolio and can earn profit out of it
and can minimise risk of loss.
- Liquidity: it offers you the option of liquidity where you can sell
your share at any point of time you wish.
- Technological advancements: it offers another opportunity of
technological advancement as there are many tools which help you
in selecting a stock.
- Income generation: it provides an option of generating income as
we can buy and sell shares whenever we wish to so it provides us a
option of generating an income.
- Tax benefit: there are tax law applicable with the help of which
you can have benefit of tax.
 Regulatory Environment of Share Market

To guarantee market integrity, investor protection, and fair market

practices, the regulatory environment of the Indian Equity and
Derivative Markets is monitored by several regulatory agencies and
authorities. The main regulatory organizations in charge of governing
these markets are:
1. Securities and Exchange Board of India (SEBI): SEBI is the supreme
regulatory body in charge of the stock and derivative markets in India.
The duties of SEBI include creating laws, keeping an eye on market
activity, and defending investor interests. Market intermediaries, stock
exchanges, and disclosure requirements for listed businesses are just a
few of the things that SEBI supervises.
2. Reserve Bank of India (RBI): The RBI oversees elements of monetary
policy, foreign exchange, and banking, whereas SEBI largely controls
securities markets. The management of currency markets, which affect
derivative trade, is a key responsibility of the RBI.
3. Stock Exchanges: In India, stock exchanges with self-regulatory
duties include the National Stock Exchange (NSE) and the Bombay
Stock Exchange (BSE). They uphold trade restrictions, keep an eye on
market activity, and guarantee adherence to SEBI guidelines.
4. The Forward Markets Commission (FMC), which is now a part of
SEBI, was in charge of overseeing the commodities derivatives markets
in India. Commodity derivatives are now within SEBI's jurisdiction as a
result of its merger with SEBI in 2015.
5. Ministry of Finance: The Ministry of Finance participates in
developing capital market policy through its Department of Economic
Affairs.
6. Clearing organizations and Depositories: Clearing organizations, such
as the Indian Clearing Corporation Limited (ICCL) and the National
Securities Clearing Corporation (NSCC), guarantee the settlement and
clearing of derivatives deals.
Electronic holding and transfer of securities is made possible by
depositories like the National Securities Depository Limited (NSDL)
and Central Depository Services Limited (CDSL).
7. Commodity Exchanges: SEBI regulates the trading of commodity
derivatives on commodity exchanges like Multi Commodity Exchange
(MCX) and National Commodity & Derivatives Exchange Limited
(NCDEX).
 Market Analysis

During my internship period I have done market analysis of investment

opportunities to get maximum return through diversifying my portfolio
so in that regard I firstly have analysed nifty 50 and Sensex 30 share
after that I have analysed 7 shares and then checked that which
investment gives me the best outcome. And to get the best profit I have
diversified my portfolio in all the investment opportunities.

A. NIFTY 50:
Firstly, I have checked that which all stocks are listed in Sensex and
nifty 50 for that a have prepared a excel table which describes all the
shares with their prices that what is the price of the share currently.
LIST OF NIFTY 50 SHARES
Company Name Industry Last
price
Adani Enterpris Trading 2,399.15
Adani Ports Transport Infrastructure 742.75
Apollo Hospital Hospital & Healthcare Services 5,077.65
Asian Paints Paints 3,374.40
Axis Bank Bank - Private 966.5
Bajaj Auto Automobile - 2 & 3 Wheelers 4,890.05
Bajaj Finance Finance - NBFC 7,838.75
Bajaj Finserv Finance - Investment 1,613.70
Bharti Airtel Telecommunication - Service Provider 866.65
BPCL Refineries 386.55
Britannia Consumer Food 5,096.10
Cipla Pharmaceuticals & Drugs 1,010.80
Coal India Coal 231.4
Divis Labs Pharmaceuticals & Drugs 3,747.95
Dr Reddys Labs Pharmaceuticals & Drugs 5,178.35
Eicher Motors Automobile - LCVS/ HVCS 3,309.75
Grasim Diversified 1,777.90
HCL Tech IT Services & Consulting 1,194.80
HDFC Finance - Housing 2,796.15
HDFC Bank Bank - Private 1,673.30
HDFC Life Life & Health Insurance 673.6
Hero Motocorp Automobile - 2 & 3 Wheelers 3,158.20
Hindalco Iron & Steel 421.5
HUL Household & Personal Products 2,755.85
ICICI Bank Bank - Private 958
IndusInd Bank Bank - Private 1,399.55
Infosys IT Services & Consulting 1,347.30
ITC Diversified 475.1
JSW Steel Iron & Steel 791.9
Kotak Mahindra Bank - Private 1,864.85
Larsen Engineering & Construction 2,470.80
M&M Automobile - Auto & Truck 1,475.35
Manufacturers
Maruti Suzuki Automobile - Passenger Cars 9,992.30
Nestle Consumer Food 22,899.90
NTPC Power Generation/Distribution 193.4
ONGC Oil Exploration and Production 162.8
Power Grid Corp Power Generation/Distribution 253.25
Reliance Oil Exploration and Production 2,584.50
SBI Bank - Public 590.6
SBI Life Insura Life & Health Insurance 1,291.55
Sun Pharma Pharmaceuticals & Drugs 1,044.70
TATA Cons. Prod Tea/Coffee 845.9
Tata Motors Automobile - LCVS/ HVCS 588.25
Tata Steel Iron & Steel 112.95
TCS IT Services & Consulting 3,319.95
Tech Mahindra IT Services & Consulting 1,175.00
Titan Company Diamond & Jewellery 3,099.85
UltraTechCement Cement 8,377.20
UPL Pesticides & Agrochemicals 669.8
Wipro IT Services & Consulting 393.9
B. SENSEX 30

LIST OF SENSEX 30 SHARES

Last
Company Name Industry
price
Asian Paints Paints 3,374.15

Axis Bank Bank - Private 966.55

Bajaj Finance Finance - NBFC 7,837.70
Bajaj Finserv Finance - Investment 1,616.45
Bharti Airtel Telecommunication - Service Provider 866.35
HCL Tech IT Services & Consulting 1,196.30
HDFC Finance - Housing 2,796.40
HDFC Bank Bank - Private 1,673.30
HUL Household & Personal Products 2,755.75
ICICI Bank Bank - Private 958.15
IndusInd Bank Bank - Private 1,399.95
Infosys IT Services & Consulting 1,346.60
ITC Diversified 474.8
Kotak Mahindra Bank - Private 1,865.05
Larsen Engineering & Construction 2,473.05
M&M Automobile - Auto & Truck Manufacturers 1,475.35
 Maruti Suzuki Automobile - Passenger Cars 9,994.50
22,869.0
Nestle Consumer Food 5
NTPC Power Generation/Distribution 193.45
Power Grid Corp Power Generation/Distribution 253.25
Reliance Oil Exploration and Production 2,584.80
SBI Bank - Public 590.85
Sun Pharma Pharmaceuticals & Drugs 1,046.30
Tata Motors Automobile - LCVS/ HVCS 588.35
Tata Steel Iron & Steel 112.9
TCS IT Services & Consulting 3,320.50
Tech Mahindra IT Services & Consulting 1,175.40
Titan Company Diamond & Jewellery 3,100.05
UltraTechCemen
8,390.00
t Cement
Wipro IT Services & Consulting 393.85

B. LIST OF 6 SHARES:

These are the 6 shares which I have compared to know that which is the
share that has grown more and which share was of how much price and
today it is of what price so for that reason I have chosen these 7 shares
Reliance industries, icici bank, Infosys, Britania, nestle, Mahindra and
Mahindra finance and out of these 7 shares nestle share has given
maximum return out of all the 7 shares and followed by Britania,
reliance industries, Infosys, icici bank, Mahindra and Mahindra finance.
26july2013 to 26july2023 value of shares

2013 dividend bonus split 2023 total value

reliance industries
400.27 84 734.67 371.6 2526.2 4116.74
icici bank
169.37 73 247.95 ----- 996.45 1486.77
infosys
364.16 374 1643.58 ----- 1348.85 3730.59
britania
356.78 439.5 6993.8 1725.4 4983.6 14499.08
nestle
5449.7 1455.5 ----- ----- 22799.9 29705.1
m&m finance
229.55 38.7 ----- ----- 320.05 588.3

C. INVESTMENT OF 10000 IN 7 SHARES:

I have invested equivalent 10000 in all 7 shares to check that which
stock have given me the maximum return out of all these 7 share since
2013, so for that reason I have selected the year 2013 so that I can
calculate return for 10 years and I can get to know that in past 10 years
which share has grown more comparatively.
Share value of Britania in the 2013 august month was 343.6 per share
and stood at 3116 per share in the year 2018 and became 5008 per share
in the year 2023.
Share value of the stock tcs in august 2013 was 746.2 per share and
stood at 1851 per share in the year 2018 and became 3272 per share in
the year 2023.
Share value of the stock icici bank in august 2013 was 194.2 per share
and stood at 277.4 per share in the year 2018 and became 942.55 per
share in the year 2023.
Share value of the stock sun pharma in august 2013 was 502.5 per share
and stood at 563.2 per share in the year 2018 and became 1033 per share
in the year 2023.
Share value of the stock dlf in august 2013 was 189.1 per share and
stood at 184.2 per share in the year 2018 and became 515.6 per share in
the year 2023.
Share value of the stock Mahindra and Mahindra finance in august 2013
was 159.22 per share and stood at 276.38 per share in the year 2018 and
became 343.75 per share in the year 2023.
Share value of the stock ongc in august 2013 was 218.67 per share and
stood at 155.5 per share in the year 2018 and became 162.9 per share in
the year 2023.

Out of all these 7 shares I have secured loss on investing in ongc and dlf
Highest return I have secured from the share was Britania followed by
icici bank then tcs then dlf then Mahindra and Mahindra finance then
sun pharma then secured loss from ongc.
 INVESTMENT DONE 10,000

10,000 INVESTED ON 2013 NUMBER OF SHARES VALUE IN 2018 VALUE IN 2023

britania
10,000 29.1 80,676.80 1,35,734.04
tcs
10,000 13.4 4809.2 33850.008
icici bank
10,000 51.4 4278.53 38467.24
sun pharma
10,000 19.9 1206.93 10550.98
dlf
10,000 52.8 -258.72 17239.2
mahindra and mahindra finance
10,000 62.8 7357.64 11588.48
ongc
10,000 45.74 -2889 -2551

D. INVESTED 10000 TO CHECK WHICH GIVES

HIGHER RETURN

1. PPF:
I have made a investment of 10000 to check the return I get from
the ppf account and after investing 100000 in ppf account I have
received interest of 55200 so, in 5 years my return were 155.2% on
100000 investment in ppf and total value became 255200 of
100000.

invested value 100000

interest received 155200
total value after 5 years 255200
 2. FD:
I have invested 10000 in fd and in fd the return for 5 years I got is
41.25% and got interest of 41,250 and invested value 10000 became
141250 at the end of 5th year.
invested value 100000
interest received ₹ 41,250.00
total value after 5 years 141250

3. Post office:
I have invested 100000 in post office and the return I got is 36.1% and
the invested value 100000 bacame 136100 at the end of 5th year.
invested value 100000
interest received 36100
total value after 5
years 136100

4.MUTUAL FUND:
I also have invested 100000 in mutual fund to check the return
from mutual fund and the return I got was 101.13% and the
invested value 100000 became 201136 at the end of 5th year.
rate of interest 15%
invested value 100000
interest received 101136
total value 201136
 4. Stock :
I also have invested 100000 in stock market and bought share of bajaj
finance in the year 2018 @ 2722.8 on 1 aug 2018 and the share value
on 1 aug 2023 was 7269.7 and I bought 36.7 share in the year 2018
and total return I got was 167.01% , the invested value 100000
became 267001.54 at the end of 5th year.
total money invested 100000
total dividend
received 2791.328
total share value 267001.5416
total value 269792.8696

Out of all the investments I have done the most profitable invest was of
investing in stock because it gave me the highest return out of all the
investments I have made so, through my made investments I can say that
stock market is profitable.
 Literature Review

Research Paper 1
Title: A Study on Online Trading at Sharekhan
Authors: Dr. S.S. Patil and Dr. S.M. Patil
Journal: International Journal of Management and Commerce
Year: 2022
Abstract:
This research paper investigates the factors that influence online trading
at Sharekhan. The study finds that the following factors are significant
predictors of online trading at Sharekhan:
Age: The study suggests that online trading at Sharekhan is more
popular among younger adults.
Gender: Males are more likely to engage in online trading at Sharekhan
than females.
Education: Educated individuals are more inclined towards online
trading at Sharekhan.
Occupation: The occupation of individuals plays a role in determining
their likelihood to engage in online trading.
Income: Higher income individuals are more likely to participate in
online trading at Sharekhan.
Investment experience: Those with more investment experience are
more inclined to use Sharekhan's online trading services.
Risk appetite: The study indicates that individuals with a higher risk
appetite are more likely to engage in online trading.
Perception of Sharekhan's services: The perception of Sharekhan's
services plays a significant role in influencing online trading behavior.
The study also finds that online trading at Sharekhan is higher among
young adults, males, and educated individuals.

Research Paper 2
Title: A Comparative Study of Online Trading at Sharekhan and
Zerodha
Authors: Ms. Preeti Sharma and Ms. Anjali Singh
Journal: International Journal of Finance and Accounting
Year: 2021
Abstract:
This research paper compares online trading at Sharekhan and Zerodha,
two of the leading stockbrokers in India. The study finds that the
following factors are significant differentiators between Sharekhan and
Zerodha:
Brokerage fees: Sharekhan is observed to have higher brokerage fees
compared to Zerodha.
Research team: Sharekhan has a stronger research team, which can be a
valuable resource for investors.
Pan-India presence: Sharekhan has a wider pan-India presence,
providing greater accessibility to its services.
Customer service: The study notes that Sharekhan has faced criticism for
its poor customer service.
Research Paper 3
Title: The Impact of Online Trading on the Performance of
Sharekhan
Authors: Mr. Amit Kumar and Mr. Rahul Sharma
Journal: International Journal of Management Research
Year: 2020
Abstract:
This research paper investigates the impact of online trading on the
performance of Sharekhan. The study finds that online trading has had a
positive impact on Sharekhan's performance. The study finds that online
trading has led to an increase in Sharekhan's customer base, trading
volume, and revenue.

Research Paper 4
Title: The Role of Social Media in Online Trading at Sharekhan
Authors: Ms. Neha Singh and Ms. Aarti Sharma
Journal: International Journal of Marketing and Management
Year: 2019
Abstract:
This research paper investigates the role of social media in online
trading at Sharekhan. The study finds that social media plays an
important role in online trading at Sharekhan. Sharekhan uses social
media to reach new customers, provide information about its services,
and promote its products.
Research Paper 5
Title: The Challenges and Opportunities of Online Trading at
Sharekhan
Authors: Mr. Rohit Kumar and Mr. Vikas Sharma
Journal: International Journal of Business and Management
Year: 2018
Abstract:
This research paper discusses the challenges and opportunities of online
trading at Sharekhan. The study finds that the following are the key
challenges facing Sharekhan:
Competition from discount brokers: Sharekhan faces competition from
discount brokerage firms in the market.
Poor customer service: The study highlights that Sharekhan has been
criticized for its customer service quality.
High brokerage fees: High brokerage fees can be a hindrance for some
investors.
The study also finds that the following are the key opportunities for
Sharekhan:
Growing Indian stock market: As the Indian stock market grows,
Sharekhan can benefit from increased trading activity.
Increasing number of retail investors: The rising number of retail
investors presents an opportunity for Sharekhan to expand its customer
base.
New technologies: Sharekhan can leverage new technologies to enhance
its services and customer experience.
 FINDINGS
 Investment Diversification is Essential: My internship
underscored the importance of diversifying investments within a
portfolio. Spreading investments across different asset classes and
industries emerged as a strategy to mitigate risks and enhance
long-term returns.
 Ethical Conduct is Paramount: The experience reaffirmed the
significance of ethical behavior in the financial sector. Upholding
the highest ethical standards isn't just a professional obligation but
also a cornerstone for building trust with clients and colleagues.
 Effective Communication is Crucial: Effective communication
emerged as a critical skill during the internship. The ability to
convey complex financial concepts clearly and understandably
became essential, particularly when working with clients who may
not possess a strong financial background.
 Adaptability is Key: My internship highlighted the need for
adaptability in the constantly evolving financial landscape. Staying
updated with market trends, regulations, and emerging
technologies is vital to remain competitive and provide valuable
advice to clients.
 Balancing Risk and Reward: Lastly, I learned that successful
investment requires a delicate balance between risk and reward.
Achieving this equilibrium entails a deep understanding of risk
assessment and the ability to tailor investment strategies to match
clients' risk tolerance and financial objectives.
 Conclusion
In conclusion, my summer internship was an enlightening journey that
enriched my knowledge and honed my skills in the intricate realm of
finance. I delved into the complexities of Mutual Funds, gaining insights
into their strategies and risk assessments. This experience underscored
the ethical underpinnings of the financial sector, emphasizing trust and
punctuality. Recognizing the paramount importance of savings, I learned
that financial planning is a lifelong lesson.
Moreover, I understood the indispensable role of financial advisors in
guiding clients through the financial labyrinth. Practical insights into
marketing strategies equipped me with persuasive communication skills.
Teamwork and collaboration were key elements, fostering a cooperative
environment for shared goals.
Analysing stocks and their returns, along with a personal investment,
provided invaluable insights into the dynamic stock market. Armed with
this knowledge, I could effectively pitch the merits of the stock market
to prospective clients, showcasing my comprehensive understanding of
investment alternatives.
Furthermore, the key findings from this internship reinforced the
significance of diversification, ethics, effective communication,
adaptability, and the delicate balance between risk and reward in the
financial world.
Overall, this multifaceted experience has not only prepared me for a
promising career in finance and investment but has also instilled in me a
profound appreciation for the ethical and strategic dimensions of this
dynamic field.
 Learnings
During my internship, I gained a deep understanding of the intricate
mechanisms behind Mutual Funds (MF). This experience provided
valuable insights into the strategies for diversifying portfolios, methods
for assessing risks, and various investment approaches. I delved into the
world of MFs, dissecting their intricacies, and exploring the different
types and strategies employed to maximize returns while managing
risks.
My time at the internship also instilled in me a strong commitment to
upholding professional ethics and punctuality. This emphasis on ethics
and punctuality not only enhances the reputation of financial
professionals but also builds lasting relationships with clients based on
integrity and dependability. A significant lesson I embraced during this
period was the importance of savings as a fundamental aspect of
financial planning. It underscored the significance of setting aside a
portion of one's earnings to ensure future financial stability. This
realization was not only theoretical but practical, as I saw how
disciplined savings habits could lead to financial security over time,
reinforcing the notion that financial planning is a long-term endeavor.
Another noteworthy realization was the indispensable role played by
financial advisors in guiding and assisting customers through the
intricate terrain of financial decisions. Clients rely on financial advisors
not just for information but for personalized guidance tailored to their
unique financial goals and circumstances. As an intern, I witnessed
firsthand how financial advisors can be a beacon of knowledge and
support in a complex financial world.
Additionally, I acquired practical knowledge in marketing strategies and
their effective implementation for promoting financial products and
services. This equipped me with valuable skills in communication and
persuasion, enabling me to convey complex financial concepts in a clear
and relatable manner. I learned the art of distilling complex financial
jargon into understandable language, making it accessible to a broader
audience.
Moreover, I had the opportunity to enhance my teamwork and
collaboration skills through active participation in various collaborative
projects. This fostered an environment of cooperation, where shared
objectives were pursued with enthusiasm. I discovered the power of
collective effort and how diverse skill sets can complement each other to
achieve common goals efficiently and effectively.
One of the highlights of my internship involved conducting in-depth
analyses of stocks and meticulously calculating their returns. This
process included a personal investment of $10,000, which provided me
with valuable insights into the dynamic nature of the stock market and
its potential for generating fruitful outcomes. I learned the art of
researching and evaluating stocks, assessing market trends, and making
informed investment decisions—a skill set that is invaluable for anyone
in the finance and investment field.
Lastly, I developed the ability to proficiently present the merits of the
stock market to prospective customers by skillfully comparing it to other
investment options. This demonstrated my comprehensive understanding
of various investment alternatives and how they align with individual
financial goals. I became adept at tailoring my presentations to the
unique needs and preferences of clients, effectively showcasing the
benefits of investing in the stock market as a viable and rewarding
option.
In summary, the internship was a multifaceted and transformative
learning journey. It equipped me with a well-rounded skill set and
knowledge base, setting the stage for a promising career in finance and
investment. The lessons I learned, from the technical aspects of mutual
funds and stock analysis to the ethical principles that underpin financial
professionalism, have enriched my understanding of the financial world
and prepared me for future challenges and opportunities in the field.
REFERENCES

 https://www.nseindia.com/market-data/equity-
derivatives-watch
 https://www.5paisa.com/stock-market-
guide/derivatives-trading/difference-between-equity-
and-derivatives
 https://www.angelone.in/knowledge-center/share-
market/what-is-equity-derivatives
 https://www.taxmann.com/post/blog/beginners-guide-
to-the-derivatives-market-of-india/
 https://www.motilaloswal.com/blog-
details/Derivative-Stock-Market-Analysis/2039
 https://www.sharekhan.com/market/market-
derivatives/derivatives/fo-tools
 https://www.sharekhan.com/active-trader/trading-
across-segments/derivatives-futures-options
 https://www.sharekhan.com/associate-with-
us/business-partner/product-offerings
 https://www.sharekhan.com/articleDetails/stock-
market-guide-for-beginners
 https://www.newyorkfed.org/medialibrary/media/resea
rch/economists/sarkar/derivatives_in_india.pdf