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Propaganda Techniques

This document discusses various propaganda techniques used to influence people. It identifies 9 common techniques: 1) bandwagon, 2) testimonial, 3) plain folks, 4) emotional words, 5) card stacking, 6) name calling, 7) bribery, 8) snob appeal, and 9) transfer. Each technique is then briefly defined. The overall purpose is to help students identify these techniques so they can recognize propaganda and how it works to influence consumer responses and promote causes.

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Andrea M. Ibañez
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216 views16 pages

Propaganda Techniques

This document discusses various propaganda techniques used to influence people. It identifies 9 common techniques: 1) bandwagon, 2) testimonial, 3) plain folks, 4) emotional words, 5) card stacking, 6) name calling, 7) bribery, 8) snob appeal, and 9) transfer. Each technique is then briefly defined. The overall purpose is to help students identify these techniques so they can recognize propaganda and how it works to influence consumer responses and promote causes.

Uploaded by

Andrea M. Ibañez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Propaganda

Techniques
Presented by:
Andrea M. Ibanez, LPT
Learning Objectives:
At the end of the lesson students
will be able to:
1. identify propaganda techniques;
2. realize the importance of propaganda techniques in
consumer response, and;
3. apply propaganda techniques in promoting a cause.
What is Propaganda?
Propaganda is the dissemination
of information—facts, arguments,
rumours, half-truths, or lies—to
influence other people.
Propaganda Techniques

01 04 07
Bandwagon Emotional Words Bribery
02 05 08
Testimonial Card Stacking Snob Appeal
03 06 09
Plain Folks Name Calling Transfer
1. Bandwagon

Influencing people by
telling them how everyone
is using it.
2. Testimonial
A famous person or celebrity
endorses the product to give
testimony and influence the
people
3. Plain Folks
It uses ordinary people as
endorsers to show that
the product is being used
by usual persons.
4. Emotional Words
Uses words that make
the consumer emotional.
(Happy, disturbed, sad,
etc.)
5. Card Stacking
Highlighting the positives of
a product while downplaying
any possible negatives and
side-effects.
6. Name Calling
A technique that persuades
you to avail the product or
service because of the negative
image it creates against
another product or service.
7. Bribery
Bribery is when a commercial
tries to convince you to buy
their product by adding
something "extra" to
sweeten the deal of buying
their product.
8. Snob Appeal
Snob Appeal is the opposite
of the bandwagon technique,
snob appeal makes the case
that using the product
means the consumer is
better/smarter/richer than
everyone else.
9. Transfer
Products are sold through
pictures of famous people,
but no words are given.
(Billboards, magazines,
newspapers)
Thanks
Do you have any questions?

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