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Pringles Is A Brand of Potato and Wheat Based Stackable Snack Chips

Pringles are a stackable potato- and wheat-based snack chip owned by Kellogg Company and sold in over 140 countries. They were invented in the 1950s by Alexander Liepa and originally called "Newfangled Potato Chips". Frederic Baur invented the stackable tube packaging for Pringles. Pringles are sold in tubes rather than bags to keep the chips fresher for longer without breaking. Kellogg's acquired Pringles for $2.7 billion in 2012, making it the second largest snack food company behind PepsiCo.

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Максим Козырь
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105 views10 pages

Pringles Is A Brand of Potato and Wheat Based Stackable Snack Chips

Pringles are a stackable potato- and wheat-based snack chip owned by Kellogg Company and sold in over 140 countries. They were invented in the 1950s by Alexander Liepa and originally called "Newfangled Potato Chips". Frederic Baur invented the stackable tube packaging for Pringles. Pringles are sold in tubes rather than bags to keep the chips fresher for longer without breaking. Kellogg's acquired Pringles for $2.7 billion in 2012, making it the second largest snack food company behind PepsiCo.

Uploaded by

Максим Козырь
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Author:

Kozyr Maksym
Pringles is a brand of potato- and
wheat-based stackable snack chips
owned by the Kellogg Company.
Originally marketed as "Pringles
Newfangled Potato Chips", Pringles are
sold in more than 140 countries.
Recipe Pringles chips Alexander Liepa
patented in the 1950s . For the first time
began to be sold in the US in October 1968
and then called Pringle's Newfangled Potato
Chips ( until 1975 )
The original name of Pringles was Newfangled
Potato Chips. The creator, Alexander Liepa,
picked the name out of a Cincinatti telephone
book, with the address Pringle Drive,
Finneytown, Ohio.
The inventor of the packaging tube was Frederic J. Baur. He died on 4th
March 2008 at the age of 89, and was so proud of his invention that he
requested to be cremated, and that part of his ashes were buried in a
Pringle can – and so his family respected his wishes and done just that.
Why are Pringles sold in a tube when other crisps are sold in bags? It’s
because the tube ensures the crisp don’t come out broken, that they
remain fresher for longer, they’re not greasy and you can return to
them at a later date. Genius! We can see why Baur was so proud!
Julius Pringles is the guy on the Pringle packets. Look any Pringle packet
and he will be there. He is well known for his 7 inch moustache and his
dangerous past addiction to Pringles. The moustache is rumoured to be
there to hide his Pringle-eating scars. Nowadays he's on the Pringle
packets to advise people to not try them with his quote "once you pop
you just can't stop."
Through out its history, Pringles used its
advertising campaigns to compare their
products to conventional potato chips. In its
early years, they were marketed as
"Newfangled Potato Chips" and had a small
silver pop-top to open the can. Unlike the
current advertising, they only mentioned that,
with their pop-top cans, their chips remain
fresh and unbroken, the can holds as many
chips as a bag, and their curvy shape allows
them to be stackable; thus inspiring the slogan,
"Other potato chips just don't stack up."
Pringles are sold in more than 140 countries
and it was the fourth most popular snack
brand after Lay's, Doritos and Cheetos in
2012, with 2.2% market share globally,
compared to Lay's share of 6.7%.
Kelloggs agreed to buy Pringles potato
chips for $2.7 billion in a cash deal that
makes the cereal company second only
to PepsiCo Inc. in the global snack food
market.Thus total yearly sales exceed
the milliard of dollars.
Thanks for attention!

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